Dubai & Arabian Gulf - Welcome to your toolkit for our Dubai & Arabian Gulf fly-cruises Sailing January to March 2019 - Complete Cruise Solution
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Follow the sunshine to
Dubai & Arabian Gulf
Welcome to your toolkit for our Dubai & Arabian Gulf fly-cruises
Sailing January to March 2019
Dubai & Arabian Gulf Toolkit | 2 Abu Dhabi, Sheikh Zayed Grand Mosque About this toolkit Welcome In this document you’ll find everything you need to know about P&O Cruises Dubai & Arabian Gulf fly-cruises, a brand new addition to our winter sun programme. You’ll also find all the tools you’ll need to help create your own customer-facing communications, including ready-to-use images and copy that you can request from us or download directly (see page 20 for details). Please remember though, it’s important that you only use the customer-facing copy and imagery as it appears in the downloadable documents. Please don’t copy and paste text from the pages in this toolkit or adapt the copy. Please refer to the P&O Cruises Brand Guidelines for further guidance if required.
Dubai & Arabian Gulf Toolkit | 3 Sheikh Zayed Grand Mosque, Abu Dhabi Contents Why choose P&O Cruises? Page 4 Why choose P&O Cruises for your Dubai & Arabian Gulf adventure? Page 5 What’s included? Page 6 Customer profile Page 7 Oceana - the fun all-rounder Page 8 Customer-facing copy Page 9 The Dubai & Arabian Gulf roundel Page 10 Itineraries Page 11 Destinations Page 12 City Stay Page 13 Shore excursions Page 17 Top tips Page 20 Dubai & Arabian Gulf assets and imagery Page 21
Dubai & Arabian Gulf Toolkit | 4 Why choose P&O Cruises? When you talk to your customers about us, you can tell them: We’re Britain’s favourite cruise line The brand you can trust 1 in 2 Ex-UK cruises are booked with P&O Cruises Two-thirds of our guests return We can trace our roots back 180 years Tailored to British tastes We offer the comforts of home e.g. prices in £s sterling, afternoon tea, 3 pin plugs The best of the British food scene with our Food Heroes Entertainment tailored to a British audience, including Strictly Come Dancing Something for everyone Over 250 destinations The largest range of Ex-UK cruises A ship for every taste The freedom to holiday your way
Dubai & Arabian Gulf Toolkit | 5
Why choose P&O Cruises for
your Dubai & Arabian Gulf adventure?
We believe holidays should offer a wide range of choice at every turn.
Here’s how we describe the huge amount of variety your customers can
expect on a P&O Cruises Dubai & Arabian Gulf fly-cruise:
Dazzling destinations Exciting excursions Enthralling entertainment
From the futuristic city of Dubai in the Discover more when you step ashore with Take your pick from glittering theatre shows,
United Arab Emirates to calls in Bahrain and us. We offer exciting shore excursions that live music and rib-tickling comedy. Dress to
Oman, these fly-cruises combine winter give you the option to fuel your adventurous the nines for a Gala Evening to remember
sunshine, iconic skylines, desert dunes and spirit or simply relax and soak up the local and after dinner, try your luck in the casino
atmospheric souks to stunning effect. culture. Experience everything from a desert or dance the night away. And for a holiday
safari or dhow cruise, to a guided tour treat, why not splash out in Oceana’s shops,
of Dubai. art gallery and bars?
Delicious dining Reviving relaxation
Oceana offers a diverse choice of dining For some, relaxation is swimming a few
options, from her informal buffet and snack lengths in the pool or running a few laps on
bars to black tie Gala evenings with five deck. For others, it’s sinking into a whirlpool
course menus developed by Marco Pierre spa or stretching out on a sun lounger and
White. For an extra special experience, treat diving into a good book. Choose to do as
yourself to a meal in Café Jardin or The much or as little as you like and, if the mood
Beach House for a modest cover charge. takes you, why not splash out on a soothing
spa treatment or an energising fitness class?
Dubai & Arabian Gulf Toolkit | 6
What’s included?
Our Dubai & Arabian Gulf fly-cruises offer so much as standard,
and with Select Price extras, guests can enjoy even more benefits
Included as standard PLUS Select Price benefits
Accommodation Choice of cabin (subject to availability)
Dining in the main restaurants, buffets, F irst priority for dining seating time and
snacks by the pool table size in the main restaurants
Daytime & evening entertainment First priority for upgrades (if available)
Children’s clubs Shuttle buses (where available)
Use of Oceana’s gym, pools, sauna 15% deposit
and steamroom
F lexibility to change your booking
(subject to our booking conditions)
Dubai & Arabian Gulf Toolkit | 7 Guest profile The beauty of these new fly-cruises is that they offer a brand new opportunity for both previous guests and newcomers to experience the culture and sights of Dubai & the Arabian Gulf alongside the comfort and reassurance provided by travelling with Britain’s favourite cruise line. Your target customers could be couples, families or repeat P&O Cruises guests with the following traits: Indulgent Deal Seekers These are aspirational cruisers who enjoy upmarket and indulgent cruise environments, but who place value in getting the best deal. Luxurious Spenders Cruisers who are prepared to spend to get the best. Luxury, style, tradition, formality and indulgence make up their perfect cruise. Mainstream traditionalists We know these individuals value choice above all, and tend to make decisions based on destination. They want good old fashioned service where crew try hard and they’re remembered.
Dubai & Arabian Gulf Toolkit | 8 Oceana The fun all-rounder Oceana is the perfect ship to complement Dubai’s decadence with her marble staircase, gleaming glass- fronted lifts, inviting pools and expansive decks. Curvaceous interiors and a gleaming atrium complete with palm trees set the tone from the off on Oceana. A mid-sized ship with a sociable feel, her fluid interiors are especially easy to navigate while her decks were made for the sunshine. Children will be especially pleased to find she conceals a secret in her funnel – a sports court for ball games.
Dubai & Arabian Gulf Toolkit | 9
Suez Canal
Bahrain Khasab
Dubai
Sir Bani Yas Island Khor al Fakkan
Muscat
Abu Dhabi
Salalah
Customer-facing copy
Here’s how we’re talking to your customers
about Dubai & Arabian Gulf fly-cruises:
Follow the sunshine to Dubai & the Arabian Gulf
From the modern city of Dubai, to calls in Bahrain and Oman, these 11-21 night fly-cruises
combine winter sunshine, iconic skylines, desert dunes and atmospheric souqs to
stunning effect.
Join us for the ultimate winter escape
These winter escapes have it all: winter sunshine, exotic locations, stunning beaches and the
opportunity to discover the impressive soaring architecture and ancient cultures of Dubai,
Abu Dhabi and beyond. Here are just some of the advantages these holidays can offer you:
Flying out to Dubai in under eight hours, you can be amongst its lovely beaches and
glistening hotels in no time.
Your adventure will present a land of contrasts – bringing you an insight into ancient
traditions alongside the chance to visit water parks, vast shopping malls and even
do a safari on a wildlife reserve in Sir Bani Yas.
T he region’s rich culture, fragrant foods and impressive architecture provide an
exciting backdrop to your holiday – yet your ship provides a welcoming haven
(and air-conditioned comfort) at the end of a day exploring.
If you’d like to explore Dubai’s attractions in more depth, you can add an optional City
Stay to tailor your holiday.
Dubai & Arabian Gulf Toolkit | 10
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Our new Dubai & Arabian Gulf fly-cruises present an exciting
new opportunity for newcomers and loyal P&O Cruises guests
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somewhere to the Caribbean, dream to
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money. Perfect Select and Canaries, summer feeling
can take your
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Gulf, or even
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The campaign ice creams July most love to
on deck, cocktails 2017, your customers
alike. To help bring this to life, we have designed a new roundel
runs for one will also be.
month. So in the Crow’s
Campaign make hay while Nest and thrilling enjoy extra on-board
dates: 4 July the sun shines shore excursions spending
2017 – 31 and get your in the sunshine.
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take long-aw truly relax, kick off summer brings?
aited and the It’s the
well-deserved stresses of daily life,
to feature in all relevant communications.
It’s not surprising
alive’ and know then, that summer is holidays. wear cooler
there’s something when many
bright and people plan
That’s why sunny to look ahead and
‘Turning winter book another
into summer’ forward to. holiday. It’s
for blue skies your way to
and sunshine. is the perfect ‘keep the dream
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We have a summer around
wide the world; to
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spending money. escapes and behind and
to help guests head
enjoy more
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IN 2017
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AT I N G
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Tempting
treat
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Select Dining in our
Designed to complement existing P&O Cruises brand assets, the new roundel reflects the colours
restaurants.
for two in Epicurean Dinner
from £56
...Discovering
Exciting shore
excursions.
Watch planes
you and dive
land just above ...Applauding
into the blue
from a double-deck Live music,
er boat comedy, theatre
in St. Maarten. shows, movie
used for the Dubai & Arabian Gulf programme. It is simply a way of highlighting this exciting new
Price from screenings
£46 adult / £25 more included and
children as standard
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The Cellar Reserve
Spoil yourself Selection.
with
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global origins of their fine
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Use of pools,
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Here’s how:
...Spoiling
Treat yourself
or
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from our gift
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breakfast in Capture your
bed for two
£25 holiday moments
at one of our
professional
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photo package
£90
Customer-fac
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You’ll find
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DOWNLOAD
ns below: CAMPAIGN
copy, photog own COPY
Please remember raphy, PDFs, compelling custom
though, it’s Word docum er-facin
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documents. important that
You can pick you only use
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tone of voice and choose the customer-f
or edit the the sections acing copy
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or subheading to use and shorten imagery as it appears
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to the P&O need to, but ble
Lead campaign Cruises Brand please don’t
copy Guidelines for adapt
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Turn winter if required.
into summ
We all know er…
that feeling
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DOWNLOAD
anything
CAMPAIGN
Well, the good to make it summer COPY
into your second
news is it’s always
sunny somewhere last longer. holiday and it’s about
timeless charm summer and choose in the
of from a heart-warm world, and P&O Cruises
thrill of exploring the Med. Perhaps you’d ing can take
distant destination prefer the sunny selection of fun-filled holidays?you there. So why not
s on the opposite delights of the There’s the turn this coming
And with extra side of the globe? Canaries? Or maybe laidback call winter
on-board spending you’d love to of the Caribbean,
4 July 2017 money available experience or the
and 31 July on applicable the unforgettab
meal for two 2017, you can le
in one of our revel in even Select Price
shops – it’s Select Dining more of holidays with
venues, an exciting life’s luxuries. Maybe you’ll an outside cabin,
Please use only in its entirety (with the provided wording in place) in conjunction with the
yours to spend balcony or suite
and it’s up to excursion ashore, opt for a
you. or some sparklingcool, refreshing cocktail booked between
jewellery from on deck, a special
one of our on-board
boutique
Pricing Infor
Here are the
mation
lead prices and
corresponding
on-board
spending money
imagery provided in the Dubai & Arabian Gulf toolkit
amounts for
each trade
Iberia
Caribbean
Azura A724
Transatlantic Mediterranean
10 Mar 17 Mediterranean
| 7 Nights Azura A805A
Outside Select 10 Mar 18 fly-cruise
Price from | 13 Nights Britannia B807
£000pp
Outside Select 30 Mar 18
Price from | 7 Nights Britannia B729
£000pp
Balcony Select 13 Oct 17
Based on Azura Price from | 14 Nights
£000pp
A724, NF Grade
Balcony Select
View cruise Based on Azura Price from
£000pp
itinerary A805A, NF Grade
With View cruise Based on Britannia
£000
itinerary B807, JE Grade
With View cruise Based on Britannia
£000
on-board spending
itinerary B729, JE Grade
money per outside
With View cruise
£000
cabin *
on-board spending
itinerary
money per outside With
£000
cabin *
on-board spending
money per outside
cabin *
on-board spending
money per outside
cabin *
Short Break
Classic Southern
Hemisphere Exotic fly-cruis
Oceana E807B Journey
12 Apr 18
| 7 Nights Ventura N730 XXX to XXX e Arabian Gulf
10 Nov 17 fly-cruise
Outside Select | 3 Nights
Price from Arcadia J801
£000pp
Outside Select 9 Jan 18
Price from | 25 Nights Arcadia J801
£000pp
Outside Select 9 Jan 18
Based on Oceana Price from | 45 Nights
£000pp
E807B, NC Grade
Outside Select
View cruise Based on Ventura Price from
£000pp
itinerary N730, NF Grade
With View cruise Based on Arcadia
£0
itinerary J801, NC Grade
With View cruise Based on Arcadia
J801Dubai & Arabian Gulf Toolkit | 10
Dubai & Arabian Gulf fly-cruises from £1,399*pp
Here are details of all Oceana’s Dubai & Arabian Gulf itineraries:
OCEANA E902 OCEANA E902A OCEANA E902B
10 JAN 2019 | 20 NIGHTS~ 10 JAN 2019 | 21 NIGHTS~ 10 JAN 2019 | 30 NIGHTS~
Southampton - Seville (tours from Southampton - Seville (tours from Cadiz) Southampton - Seville (tours from Cadiz)
Cadiz) - Valletta - Transit Suez Canal Valletta - Transit Suez Canal Valletta - Transit Suez Canal - Salalah
Salalah - Muscat - Dubai Salalah - Muscat - Dubai Muscat - Dubai - Sir Bani Yas Island h
Fly to UK Fly to UK Abu Dhabi - Bahrain - Khor al Fakkan
Khasab - Dubai - Fly to UK
OCEANA E903 OCEANA E903A OCEANA E904
30 JAN 2019 | 10 NIGHTS∆ 31 JAN 2019 | 10 NIGHTS∆ 9 FEB 2019 | 10 NIGHTS∆
Fly UK to Dubai - Sir Bani Yas Island h Fly UK to Dubai - Sir Bani Yas Island h Fly UK to Dubai - Bahrain - Abu
Abu Dhabi - Bahrain - Khor al Fakkan Abu Dhabi - Bahrain - Khor al Fakkan Dhabi - Sir Bani Yas Island h - Muscat
Khasab - Dubai - Fly to UK Khasab - Dubai - Fly to UK Khasab - Dubai - Fly to UK
OCEANA E904A OCEANA E905 OCEANA E905A
10 FEB 2019 | 10 NIGHTS∆ 19 FEB 2019 | 10 NIGHTS∆ 20 FEB 2019 | 10 NIGHTS∆
Fly UK to Dubai - Bahrain Fly UK to Dubai - Bahrain - Abu Fly UK to Dubai - Bahrain - Abu
Abu Dhabi - Sir Bani Yas Island h Dhabi - Muscat - Khasab - Sir Bani Yas Dhabi - Muscat - Khasab - Sir Bani Yas
Muscat - Khasab - Dubai - Fly to UK Island h - Dubai - Fly to UK Island h - Dubai - Fly to UK
OCEANA E906 OCEANA E906A OCEANA E907
1 MAR 2019 | 10 NIGHTS∆ 2 MAR 2019 | 10 NIGHTS∆ 11 MAR 2019 | 10 NIGHTS∆
Fly UK to Dubai - Bahrain - Abu Fly UK to Dubai - Bahrain - Abu Fly UK to Dubai - Bahrain - Abu
Dhabi - Khor al Fakkan - Khasab - Sir Dhabi - Khor al Fakkan - Khasab - Sir Dhabi - Muscat - Khasab - Sir Bani Yas
Bani Yas Island h - Dubai - Fly to UK Bani Yas Island h - Dubai - Fly to UK Island h - Dubai - Fly to UK
OCEANA E907A OCEANA E908 OCEANA E908A
12 MAR 2019 | 10 NIGHTS∆ 21 MAR 2019 | 14 NIGHTS∆ 22 MAR 2019 | 13 NIGHTS∆
Fly UK to Dubai - Bahrain - Abu Fly UK to Dubai - Abu Dhabi Fly UK to Dubai - Abu Dhabi
Dhabi - Muscat - Khasab - Sir Bani Yas Muscat - Salalah - Transit Suez Canal Muscat - Salalah - Transit Suez Canal
Island h - Dubai - Fly to UK Valletta - Fly to UK Valletta - Fly to UK
Flights and transfers
We offer flights from the following UK air cities on all of our Arabian Gulf fly-cruise holidays: Birmingham, Glasgow, London and Manchester. Flights will be
provided for day of embarkation/disembarkation. We can help you upgrade your flight or extend your holiday, just call us and talk through your plans.
The inclusive airport varies by cruise and prices may vary for other departure airports. All flights are subject to availability.
Coach transfers between the overseas airport and the port on day of embarkation/disembarkation are included in the price. We also offer a complimentary
transfer service between UK airports and Southampton on one way fly-cruises.
Guide to symbols
h land by tender t ship usually berthed alongside, but there is a possibility we may be
required to land guests by tender evening in port overnight in port
~The date of embarkation and number of cruise nights are displayed. One-way flights included.
∆
The date of embarkation and number of cruise nights are displayed. Durations exclude the overnight flight included in the price.
*Based on cruise E906, E906A, E907 and E907A.Dubai & Arabian Gulf Toolkit | 11 Destinations On the following pages you’ll find some customer-facing descriptions of the amazing destinations that lie in store.
Dubai & Arabian Gulf Toolkit | 12
Dubai Abu Dhabi
Known as the ‘Pearl of the Arabian Gulf’, Dubai is one of the seven Abu Dhabi is the second largest city of the United Arab Emirates
emirates that comprises the United Arab Emirates. With a mix of and on first glance appears to be a striking modern wonder.
traditional architecture and glittering modern buildings, Dubai is However, look past the skyscrapers, luxurious hotels and endless
a place of fascinating contrasts that can best be described as the shopping malls and you’ll see signs of an older culture, including
‘Middle East meets Hong Kong with a little Las Vegas thrown in traditional dhows used for pearl diving and fishing and the
for style’! Heritage Village.
Muscat Khor al Fakkan
The Sultanate of Oman’s capital, Muscat, has a magical feel. It is Khor al Fakkan is surrounded by the Hajar Mountains and flanked
a combination of stunning deserts, mountains and beaches with by pristine white-sand beaches. Shark Island lying just offshore has
all the comforts of a bustling, modern metropolis. It’s also the several well-known dive sites such as Shark Drift, Coral Gardens
meeting point of Asian, African and Arabic civilisations and and Anemone Gardens. Don’t be alarmed though – ‘sharq’ is
this unique blend of cultures makes it a special place to visit simply Arabic for ‘east’. Having said that, snorkel amongst the
and explore. multi-coloured coral and you may indeed be lucky enough to spot
a black tip reef shark, among a rich array of other reef life, including
rays, turtles, puffers and batfish.Dubai & Arabian Gulf Toolkit | 13
Three maiden calls for P&O Cruises
Sir Bani Yas, UAE Manama, Bahrain
This island oasis was formed from the crest of a salt dome created Bijoux Bahrain is packed with things to do! If you’re intrigued by the
millions of years ago. Half of its 34 square-mile surface area is now past, a visit to the Bahrain National Museum located in a fascinating
covered by the Arabian Wildlife Park, a nature reserve that’s home postmodern building is a must – it seems to ‘float’ on the water
to lush vegetation and 13,000 indigenous animals making it an which surrounds it. Add the region’s mosques, historical forts,
exciting place to head out on safari. souks, pristine malls and local delicacies and you’ve something
for everyone.
Khasab, Oman
Sometimes referred to as the ‘Norway of Arabia’, the scenic
Musandam peninsula brings you the chance to immerse yourself
in mountain scenery with far more promising weather. Popular
activities include kayaking or a dhow cruise. In the city itself, the
preserved 17th century Khasab Fort offers a fascinating glimpse
into Bedouin culture.Dubai & Arabian Gulf Toolkit | 14
See more with a
City Stay in Dubai
Adding an optional City Stay to your holiday before
or after your cruise is an ideal way to explore more
of Dubai’s attractions and we’ve just the place!
Anantara The Palm Resort | Bed and breakfast basis What’s included in your City Stay?
Perched on the eastern crescent of the iconic Palm Jumeirah, Anantara The Palm Resort Accommodation on a bed and breakfast basis
offers an idyllic beachside location just 45 minutes from the airport and port. Inspired by Transfers between the hotel and your ship and
Thai influences, this five star resort features four restaurants and three inviting lagoon-style airport, including baggage handling
pools. Why not try out the seductive spa located on an island in the middle of one of
A P&O Cruises representative on call
them? There’s also access to the fitness centre and the private beach. Each room offers a
24 hours a day
sea/resort view with balcony, flat screen TV, tea and coffee making facilities, in-room safe,
walk-in shower room and complimentary Wi-Fi. Local taxes and fees
First night from £200* per person - great value for Dubai
Additional nights from £150* per personDubai & Arabian Gulf Toolkit | 15
Amwaj Rotana Jumeirah Beach Hotel What’s included in your City Stay?
Bed and breakfast basis Accommodation on a bed and breakfast basis
Ideally located along Dubai’s leisure and retail strip ‘The Walk’, the Amwaj Rotana Transfers between the hotel and your ship and
Jumeriah Beach Hotel offers an excellent base to explore Dubai. The beach, shops and airport, including baggage handling
restaurants are on your doorstep. And if you do head to the beach, the hotel will even
A P&O Cruises representative on call
provide you with a beach kit containing an umbrella, mat, towel and drinking water.
24 hours a day
Within the hotel, dip into one of the two pools, take your pick of the four restaurants,
work out in the fully equipped gym or take some time out in the sauna or spa. Each Local taxes and fees
room offers a balcony, bathtub with overhead shower, safe, mini-bar, tea and coffee
making facilities, satellite television and complimentary Wi-Fi.
First night from £170* per person - great value for Dubai
Additional nights from £130* per personDubai & Arabian Gulf Toolkit | 16 Shore excursions Our destination experts only ever recommend experiences they’ve researched right down to the tiniest detail. Here’s just a taster of the excursions on offer.
Dubai & Arabian Gulf Toolkit | 17 Dubai | The Golden City Abu Dhabi | Desert Safari While Dubai is famed for its modern wonders, it’s a city in which Heading into the desert, you’ll see ochre waves of sand stretching the past and future meet. Discover more about its past and in every direction before the fun really starts. It’s time to hold on traditions through the Jumeirah Mosque, Dubai Museum (housed to your hat as your skilled driver takes you on an exhilarating (and in 18th century Al Fahidi Fort) and its Bastakiya quarter before bumpy) ride over the dunes. boarding a water taxi to visit two local souks selling spices and gold. Sir Bani Yas | Game Drive Khasab | Traditional Dhow Cruise Recently awarded the “World’s Leading Sustainable Tourism Get acquainted with one of the region’s traditional sailing vessels Destination”, more than half of Sir Bani Yas is devoted to its Arabian – a lateen rigged boat. Serenely sailing along Musandam’s longest Wildlife Park, one of the region’s largest wildlife reserves. This is fjord, you’ll be introduced to the area referred to as ‘Norway your chance to spot some of its free-roaming residents which of Arabia’, sailing past tiny secluded villages set into the include gazelles, giraffes, hyenas, cheetahs and the endangered surrounding cliffs. Arabian Oryx.
Dubai & Arabian Gulf Toolkit | 18
Muscat | Afternoon Tea at Al Bustan Palace Salalah | Job’s Tomb and Sights
Situated on a private beach with acres of lush gardens, the Visit Job’s Tomb where legend has it that the remains of the
luxurious 5 Star Al Bustan Palace Hotel is the perfect setting for Moslem and Old Testament prophet, Job, were found. This is a
afternoon tea. Furnishings in the hotel artistically combine local sacred place of pilgrimage for Muslims, Christians and Jews. You’ll
traditions and Art Deco, creating a unique blend of Arab culture be able to take photos and admire panoramic views of the striking
and art. Your afternoon tea will be served in the beautiful lobby mountains and the Salalah Plains before visiting Al Balid Museum
which features a 3 metre high dome. and Manreef Caves, a striking cave face overlooking the sea, where,
tide dependent, you may be lucky enough to see the spectacular
blowholes, for which the beach is well known.
Khor al Fakkan | Musandam Mountain Adventure
Hop aboard your 4x4 on an exciting off-road adventure. Heading north
along the coastal road you’ll pass several fishing villages before reaching
Dibba, at the base of the rugged Hajar Mountains. Then it’s time to
hold tight as your 4x4 criss-crosses the Musandam Peninsula, through
winding gorges, climbing to an elevation of nearly 4000 feet to enjoy
breathtaking views.Dubai & Arabian Gulf Toolkit | 19
Top tips for the traveller
Using the knowledge of local experts and drawing on our own experiences gained
through our world cruises, we’ve come up with some helpful pointers for first-time
visitors to the Dubai & Arabian Gulf. All very useful for you to know, so you can be
the font of all knowledge:
Customer-facing copy:
Top tips for the traveller Haggling is expected Another important word to know and that
Of course, visiting by ship is the perfect way (in the souks at least) you will hear a lot is Mashallah (Allah has
to explore new parts of the globe, as you Done in a friendly and respectful way you willed it). This is commonly used when
have the best of both worlds – exciting new can get a good deal on souvenirs, jewellery expressing delight or complimenting
places and a little familiarity when you need and spices in the local markets – though it’s someone.
it. We like to think we’re experts at making definitely not advisable in the designer stores The local customs
far away destinations accessible, so here are and boutiques. Just remember, a bit of local You’re sure to delve deeper into the culture
a few top tips that might be useful if you language is sure to grease the wheels...and and customs as you explore, but here are a
are a first-time visitor to this exciting and that whatever you buy will need to fly home few helpful pointers to remember when you
atmospheric region. with you at the end of your holiday! first venture ashore.
The local culture Don’t overdo it Introductions – when introduced
The culture-rich lands of the Dubai Drinking in public is against the law due to to the locals, it is customary for men to
& Arabian Gulf bring you endless the rules of Islam (which strictly forbids it). shake hands with each other. A simple
opportunities to explore different There’s a healthy attitude to moderation ‘Asalam alaykum’ will suffice if you’re a male
landscapes, learn more about Bedouin when it comes to alcohol though it’s not greeting a female, unless she holds out her
culture, sample fragrant foods and soak up off the menu for visitors by any means. hand. If you are meeting a group, it is polite
the sun on beautiful beaches. Most hotels have licensed restaurants and to greet the eldest member first. Luckily,
pubs if you’d like to enjoy a quiet drink they usually make themselves known by
If you’re not familiar with this part of the
whilst ashore and in the evening (if you’re initiating the greeting.
world, here are a few things to bear in mind
enjoying a City Stay) there are some very
when packing and planning for your holiday:
stylish bars and clubs. Expect a warm welcome –
Beach wear is best wherever you go, you’ll find the locals
The local language
kept to the beaches like to show their hospitality by offering
While everyone speaks English, talking a little you coffee and dates. Bear in mind that
A modest culture means showing too much
of the language is very much appreciated refusing could cause offence so always
skin is a big no-no in these parts. In some
and will go a long way with the locals. Here offer a polite explanation if you don’t wish
of the most conservative areas (eg: Khor
are a few key phrases to keep up your sleeve to have any. Indulging a little too much on
al Fakkan on the UAE’s east coast), western
(or handy on your mobile phone): your cruise perhaps!
style bathing suits are not allowed even
S hukran (Thank you)
on the beaches. When out and about,
S abah al-khair (Good morning)
you should keep your knees and shoulders
M assah al-khair (Good evening)
under wraps whether you’re male or female,
K ay falak? (How are you?)
and females must cover their heads in
Asalam Alaykum (Peace be upon you)
mosques. Carrying a headscarf in your
handbag when you’re ashore is a really
good idea.Dubai & Arabian Gulf Toolkit | 20 Download or request assets Ready-to-use materials in a click All the assets you need to create your own customer- facing communications are ready. Copy, photography, PDFs, Word documents and more. Please remember though, it’s important that you only use the customer-facing copy and imagery as it appears in the downloadable documents. Please don’t copy and paste text from the pages in this toolkit or adapt the copy. For example, always say Dubai & Arabian Gulf fly-cruises, never Arabian fly-cruises. Please visit our P&O Cruises asset bank for full access to all the relevant images, further guides and content. You can find it here: pocruises.assetbank-server.com
Dubai & Arabian Gulf Toolkit | 21 Downloads Arabian Gulf 01 Arabian Gulf 02 Arabian Gulf 03 Oceana 01 Destinations Dubai 01 Dubai 02 Dubai 03 Dubai 04 Abu Dhabi 01 Abu Dhabi 02 Abu Dhabi 03 Abu Dhabi 04 Muscat 01 Khor al Fakkan 01 Sir Bani Yas, UAE 01 Manama, Bahrain 01 Khasab, Oman 01
Dubai & Arabian Gulf Toolkit | 22 Shore excursions Dubai Abu Dhabi Sir Bani Yas Khasab The Golden City Desert Safari Game Drive Traditional Dhow Cruise Muscat Salalah Khor al Fakkan Afternoon Tea at Al Bustan Palace Job’s Tomb and Sights Musandam Mountain Adventure
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