Dyson ANZ leverages recognition, creates a more engaged workforce and delivers on business outcomes
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Dyson ANZ leverages
recognition, creates a more
engaged workforce and delivers
on business outcomes
Striving to
Dyson is a global research and technology company. Having started in
a coach house in the UK, Dyson has consistently grown since it was
established in 1993. Today, it has two technology campuses in the UK
create the spanning over 800 acres in Malmesbury and Hullavington and a global
headquarters in Singapore. Dyson remains family-owned and employs
future over 14,000 people globally including 6,000 engineers and scientists.
Its products are available in 83 markets internationally. The company
solves the problems that others ignore with pioneering technologies
that improve wellbeing and create healthier spaces.
Dyson is investing £2.75bn in the business to conceive revolutionary
products and technologies. Dyson has global teams of engineers,
scientists and software developers focused on the development of
solid-state battery cells, high-speed electric digital motors, sensing
and vision systems, robotics, machine learning technologies and A.I.
investment. Since inventing the first cyclonic bagless vacuum cleaner
- DC01- in 1993, Dyson has created problem solving technologies for
haircare, air purification, robotics, lighting and hand drying.
Redefining
Business Challenge
Reinventing the recognition and reward program was something that
recognition
Dyson ANZ knew would spur employee engagement. A new approach
to facilitating recognition would help make the program more tailored
and consistent.
& reward Achievers Employee Engagement Platform™
Guided by its core values, Dyson ANZ began to redefine its recognition
and reward program goals with a focus on improving the frequency
and quality of recognition.
Some Dyson ANZ team members had exposure to the Achievers
platform in their roles at other organisations. They had experienced
the benefits along with the positive impact the platform could have
on an organisation’s culture and decided this would be a good fit for
Dyson ANZ.
Achievers platform helps Dyson reinforce its core values in ANZ:
Different, Authentic, Pioneering
Here are some key differentiators on why
the company chose Achievers to help them
kickstart their employee recognition and
engagement journey.
A mobile-first employee experience to meet the needs of diverse employee groups
Technology that excelled beyond the peer-to-peer recognition program, in areas such
as the managementof years of service awards, birthday celebrations, results trackers,
and more
Detailed reporting capabilities providing access to data and analytics to measure
success and gather key program insights
Seamless consolidation of Dyson ANZ’s in-house recognition initiatives into one
single platform
The ability to customise the platform to align with the Dyson brand and link to its
core values and objectives
Access to an outstanding rewards marketplace with a catalogue of thousands of
options for employees to choose from, allowing employees to enjoy a memorable
moment when redeeming
In March 2021, Dyson ANZ launched ‘Applause’ for its employees across Australia and New Zealand.Partnering with Achievers “How Achievers partner with you is like their software, they are effortless and effective. Their passionate team of experts makes working with them seamless and easy” Robbie Dickenson Head of Customer Care ANZ
Business
Dyson ANZ knew when it set out to implement a recognition program
that there was a real need for a program like Achievers within the
organisation, and the positive response from their employees has
impact reinforced their decision.
Within the first 90 days, the platform rollout, the communication
associated with it and the positive energy and buzz generated has
resulted in tangible business results.
Key statistics include:
• Increase in NPS score YoY
• Uplift in YoY Sales performance
• 97% activation rate
• Monthly active usage of 82%
• Uplift in employee engagement score
Platform
The 3 aspects of the platform that have stood out for
Dyson ANZ are:
features 1. Social recognition
The overall employee response to peer-to-peer recognition has been
very positive. The platform’s ability to let employees appreciate and
thank their own team members and other cross functional teams
has broken geographical barriers and resulted in a strong sense of
camaraderie among employees.
2. Points based recognition
Leaders have also benefited with the ability to recognise easily and
further engage with their team members through allocation of points
3. Leaderboards
The leaderboards have helped showcase top performing employees
and made them more visible, inspiring others to raise their
performance and experience the same form of public appreciation
In July 2021, Dyson’s Australian Contact Centre recorded an improvement in sales perfor mance
with the Achievers recognition platform being a key driver of this success.The engagement boost “With 97% of accounts now activated and 82% actively using the account each month the Achievers program has helped us increase sales YOY, improve NPS and helped improve our engagement scores” Robbie Dickenson Head of Customer Care ANZ
What’s next?
The overall response to the platform has been outstanding with leaders
receiving unprompted positive feedback about the platform via casual
comments, internal emails and mentions at team meetings.
As employees draw down on their points and start redeeming them
for purchasing, Dyson ANZ has seen spontaneous ‘thankyous’ with
employees sharing what this means to them and how the experience
has made a difference to their working lives, resulting in a big uplift in
engagement levels.
With its initial program objectives met, Dyson ANZ is eager to embark
on the next steps in its employee engagement journey. Enabled by
the strategic support provided by its Achievers program and customer
success manager, Dyson continues to focus on pioneering ways to
drive engagement.
Given the popularity of Achievers, Dyson ANZ plans to continue to
reinforce the program’s value as an engagement hub by adding even
more initiatives, such as: the ‘Feedback’ tool to engage, educate and
inform employees through surveys, forms, polls, and quizzes and
enable actions that have a direct impact on engagement. Dyson ANZ is
also looking at testing and trialing different result driver campaigns to
further drive engagement with their frontline teams— all while keeping
recognition at the center of what they do.
Dyson ANZ also looks forward to rolling out Achievers to additional
teams of retail experts and their retail partners. Together, Dyson
ANZ and Achievers will remain partners in employee engagement,
celebrating the programs’ milestones and continuing to identify new
ways to deliver real employee engagement and business results.
Want to learn more?
Visit achievers.com/au or phone 1800 752 358You can also read
