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FOCUSON
editio n 2 0 14
F OCUS ON 03
Contents Editorial
Photo: Michael Dannenmann
03 E D IT O RIA L 30 Developing young talent
Dear Readers,
Scholarships for high achievers
04 F O C U S O N D IG ITAL P RI N TI N G 30 The Felix Schoeller Group is a top employer What do the latest trends mean for companies? How do and Technocell Vlies – have already developed products
they assess and respond to them and how do they use for these applications and are constantly working on ex-
06 Digital printing on course for growth 31 Apprenticeship Day for school students them to develop new products? These are the questions panding and improving them. The other issue is sustain-
The Felix Schoeller Group’s diverse range of papers
that the Felix Schoeller Group thinks about on a regular ability. In this magazine, we present the sustainable pack-
08 Paper remains the brand ambassador 32 TH E VA LUE OF TH E I MAGE basis. On the one hand, it is about a realistic assessment aging developed by Felix Schoeller’s Packaging Business
Rüdiger Maass, Verband der Medienproduktioner of our own competencies and skills. Here, our vision of re- Unit and also report on our sustainable HR management.
34 DGPh presentation structuring and expanding our company, the Felix Schoeller
10 The printed image is here to stay Guido Hofmeyer, Felix Schoeller Group
Group, by 2020 to make it into the leading company for Proud as we are of our new areas of business, which have
Wilko van Oostrum, Canon Deutschland
35 Give images more space again surface finishes, acts like a guiding light. On the other been part of the company for three years and already
13 Printing on Felix Schoeller digital papers A plea by Michael Dannenmann hand, it is also crucial that we communicate with exter- account for 20 per cent of the company’s sales revenue,
Druckhaus Cramer/Druckerei Boxberger nal experts, people who understand how trends start and let us not forget our roots – the reproduction of high-
what influences them. quality photographs on high-end photo papers. The Felix
14 We curate paper 36 FELIX SCHOELLER PHOTO AWARD
Dr Axel Scheufelen, Metapaper Schoeller Photo Award, which we launched in 2013, is
This current issue of FocusON 2014 attempts to tell both a way of giving more prominence to this aspect of our
44 F OCUS ON F EL I X S CHO ELLER sides of the story: where our company is in terms of its business again.
16 F O C U S O N D E S IG N TREN D S development – based on milestones reached in recent
46 New products for new markets
years and decisions taken – and also the input into the Our magazine covers these and other issues. And even
18 Individuality from a kit of parts Dr Bernhard Klofat, CEO
Architects and design experts in discussion Felix Schoeller Group from outside and how we respond as this magazine is being produced, we are already mov-
48 Outstanding performances in Sochi to it. This is always underpinned by the objective that is ing on, taking a long hard look at the years to come and
20 Profile: Markus Benesch As co-partner at the Olympics enshrined in our mission statement: to remain an inde- working on the implementation of our 2020 vision. But
pendent family company. more on that in the future.
22 Individual home interiors and corporate design 50 Felix Schoeller News
Made possible by the Felix Schoeller Group’s Read all about it!
products So what trends are we talking about here? First, the cus- I hope you find FocusON 2014 enjoyable and interesting
52 50 years of Felix Schoeller Technical Papers tomisation trend, which is often dubbed a mega trend. It to read.
24 Technocell is investing in the future Anniversary celebrations in Pulaski, USA is manifest in digital printing, for example, which makes
Product segments and growth markets
numerous individual, personalised options possible – not With best regards,
55 P U B L I C AT I O N D E TA I L S just in the traditional areas we associate with printing,
26 F O C U S O N S U S TA I N A BI L I TY but also in packaging and home interiors. Three of Felix
Schoeller’s business units – Digital Media, Technocell Dekor Dr Bernhard Klofat, CEO of the Felix Schoeller Group
28 Sustainable packaging solutions
Flexible paper composite solutions
FOCUS ON DIGITAL PRINTING Digital growth In developing speciality papers for digital printing process early on, the Felix Schoeller Group was able to position itself as a first mover in this growth market. Today, the company offers a host of paper solutions – optimised for virtually all current printing processes. As a recognised development partner, the technical team gets on board at Photo: Manfred Tietjen an early stage as soon as new processes and Print motif: Claudia Hettwer, from techniques are ready for the market. Felix the photographer’s book: “Celebration Schoeller will always be a first mover with – Walt Disney’s magical town” its best-performing papers – worldwide. www.claudiahettwer.com
FO C U S O N DI G ITA L P R INTIN G 06 07 DE V E LO P M ENTS IN P RINTING M ET HOD S IN GE RM A N Y
Digital printing on course for growth
DI G ITA L P R INTIN G P R O C E S S E S
The Felix Schoeller Group’s diverse range of papers
Text: Sandra Küchler Image: FocusON
2009 2012
Our E-PHOTO® papers are the flagship of material. It is also used for POS applications
The trend has been visible for a long time the E-Media paper family. They are high- and presentations.
now: production in the printing industry is quality photo book papers for liquid toner
in decline, especially in newspapers, maga- systems. They have high whiteness and photokina 2014 – curtain up
zines and advertising brochures. There is the finish of an original photo. E-PHOTO® on a host of new products
a great deal of discussion about it in the papers show no signs of stress whitening
trade press, accompanied by speculation and have excellent runnability and toner At this year’s photokina, which was held in
about how things are likely to develop in adhesion and very good converting prop- Cologne from 16 to 21 September, Felix
the future. But the figures already tell a erties. They are water- and dirt-resistant. Schoeller showcased a host of new papers,
clear story: revenue achieved with ana-
logue printing methods in Germany be-
FocusON is printed on E-PHOTO® Lustre. which received very positive feedback. Our
E-CANVAS product for HP Indigo presses
€270 million +40%
tween 2009 and 2012 fell by three per cent. The high-quality, double-coated Silver Digital took pride of place. It is the first of its kind to
By contrast, revenue from digital printing papers can be used in HP ElectroInk and have been specially developed for the new
processes was up 40 per cent – and the dry-toner systems. They are ideal for photo HP Indigo 7800 Digital Press, which Hewlett
trend is rising. books, greeting cards, calendars, brochures Packard presented at photokina. To date,
and flyers. Completing the e-paper portfolio canvas printing has tended to be slow and
€378 million
Two main reasons for this development are are E-FEEL® and E-PURE, both high-quality expensive. With HP Indigo, it is now much
cited: firstly, the shift from analogue to digi- uncoated papers for use in dry-toner sys- more economical and E-CANVAS is the per-
tal printing methods, which also reflects the tems. Whereas E-PURE is a high gloss-paper, fect substrate. A specially developed coat-
market trend towards smaller print runs dir- E-FEEL® has a very individual finish. Both ing means that excellent print results can be
ected at specific target groups; and secondly, papers can be printed on both sides and have achieved on genuine canvas.
the vast range of possibilities that digital print- high dimensional stability. They are used for
OT H E R P R INTIN G P R O C E S S E S
ing offers beyond the familiar applications we photos, posters, brochures, book covers, Since photokina is the international flagship
are used to. greeting cards, calendars and business cards. photography show, Felix Schoeller’s new
range for professional photographers was a
–3 %
Felix Schoeller’s portfolio of digital printing Jet-Media papers – the partners of choice must. The TRUE Rag range consists of four
papers is constantly evolving to reflect the for high-performance inkjet printing new cotton papers, each with a different
diverse applications for digital printing and surface structure, which are ideal for water-
the numerous wishes of its users. Today, the The Felix Schoeller’s Jet-Media paper fam- based printing. Their unique feel makes them €6.2 billion €6 billion
company’s range includes, on the one hand, ily comprises JET-SPEED® and JET-LINE a sure winner.
papers it has developed for electrophoto- papers. Whereas JET-SPEED® is a high-end
graphic processes (E-Media papers) and, on coated inkjet paper, JET-LINE offers a cost- Visitors to our stand were just as convinced
the other hand, papers for high-speed inkjet efficient printing solution. Its outstanding by the quality of Felix Schoeller papers as
printing (Jet-Media papers). properties mean that JET-SPEED® is used in users who have been familiar with our papers
brochures, direct mailshots, post cards or for a long time and have put them to the test
E-Media papers for high-quality photos, as label face stock. JET-LINE can be used in practice. We will hear from a number of Source: Pier 18, Unternehmensberatung für Druck und Medien, Hamburg,
calendars and greeting cards for mailshots and is ideal for CAD applica- users on the following pages. Branchenreport Druckgewerbe 2013
tions, technical drawings and cartographic
FOCUS ON DI G ITA L P R INTIN G VERBA ND DER MEDIENP RODUKTIONER 08 09 RÜDI GE R M A A S S
Paper remains the brand ambassador a key component of brand communication
and an important factor in its success.
An interview with Rüdiger Maass, CEO
Are you familiar with Felix Schoeller’s
of Verband der Medienproduktioner e. V. digital printing papers and, if so, what do
you think of them?
Text: Hans-Joachim Graef Photo: Jennifer Endom
Of course I know some of Felix Schoeller’s
papers. In discussions with printers, the trad-
creative aspects, such as the look and feel of a itional values such as good runnability and good
Aside from the buzz topics of digitalisation particular paper, are the primary interest. But converting properties, etc. are always men-
and social media, the burning question ultimately it is always about finding the paper tioned. And their value for money is always
for all of us is what role does paper play that best supports the brand message. praised, although I am sure that in many cases
in brand communication today? Who bet- that is a nicely packaged euphemism for ›quite
ter to answer this question than Rüdiger How would you describe the demands expensive.‹ I then always add an aspect that, in
Maass, CEO of Verband der Medien- that digital printing papers have to meet? my opinion, does not usually get enough atten-
produktioner e. V., Germany’s media pro- tion. Take, for example, Schoeller’s Metallic
duction association, himself a long-standing Decisive developments in digital printing will Paper which has an inherent silver sheen.
media producer and management consult- occur in future in the field of individualising If you develop a creative idea for that, you
ant and a prominent figure on the speaker communication. That is why ensuring a wide can use the product’s existing properties and
circuit? choice of papers with different properties is will have no need at all for any additional finish.
essential in both digital and offset printing. That lowers the cost of further processing to
Mr Maass, who is responsible within They, of course, also have to work well on an extent that should not be underestimated,
companies for choosing the paper for the different printing systems. In digital print- but far too often printers do not consider this
an important printing project? ing, paper plays an even more important role, in their overall cost calcuations.
because there are currently only a handful of
It would be best if creatives such as designers finishing options. This means that what kind
made the choice because paper is, after all, of surface the paper has and how it looks and
one of the key aspects of design. And in com- feels has an even greater impact.
panies that value brand communication highly,
that is what happens. In most other cases, the What will digital printing be used for in the
choice of paper unfortunately does not happen future? What role will it play?
until right at the end of the creative process.
It is often left up to the service providers, such Digital printing will take on an increasingly
as printers. But an important success factor important role as a bridge to digital commu-
is being jeopardised here, because paper is nication. With its wide range of individualisa-
treated merely as a ›carrier of information‹ tion options, it can appeal very specifically to
without appreciating and capitalising on its customers and other interested parties. And Pa p er p ro f i le:
actual value in conveying images. at the same time, a QR code, for example,
can be used to establish links to personal, E-PHOTO® Metallic
What role does the media production individual websites or apps. It gets especially E-PHOTO® Metallic is a digital printing
consultant play in this constellation? interesting when digital and offset printing paper in the Felix Schoeller Group’s
combine their strengths to put highly person- E-PHOTO paper family. E-PHOTO® Metallic »Decisive
As a media production consultant, I advise alised messages on paper.
companies and agencies on successful brand
has been optimised for HP Indigo Web
presses. It is available in 210 D and 280 D
developments
communication. The media production con- Also as a brand message? basis weights. Its special feature is that it in digital printing
sultant is an important interface between all has a silver-metallic sheen on both sides
will occur in future
the people involved in the process. The pri- Definitely. Paper is not just a vehicle for con- and can also be printed on both sides.
mary focus is on technical components. With veying content. Paper is one of the few media Applications: photo books, photo calendars, in the field of
regard to choice of paper, it is about print- that can quite literally be ›grasped.‹ This senso- portraits, posters, annual reports, product
individualising
ability, the right basis weight or the possibility ry dimension should not be underestimated; brochures, cookery books, flyers, greeting
of further processing. Collaborating with de- it is decisive for the first impression I have of a cards, postcards, menus, autograph cards, communication.«
signers brings other aspects into play. Here, brand or a product. Paper is, and will remain, place mats, etc.
FOCUS ON DI G ITA L P R INTIN G CA NON DE UTS CH LAND 10 11 WI L KO VA N OO S T RUM
The printed image is here to stay
Interview with Wilko van Oostrum, Canon Deutschland,
professional customer and channel marketing manager
for wide format
Text: Stefan Küchler Photos: Jennifer Endom
Wilko van Oostrum is 59 years old; he is In 1999, Canon started to develop the first Paper and printer have to harmonise perfectly.
married and has a 21-year-old daughter. He digital large-format printers, which it pre- Felix Schoeller’s papers are the ideal fit for
is a good talker and has a lot to talk about. sented at photokina in 2002. This was also a our digital printing systems and our idea of
Born and bred in Friesland in the Nether- milestone in van Oostrum’s career. »I have quality,« says van Oostrum.
lands, he is fluent in Dutch and German. He always had my ear to the ground, listening to
knows the photo and paper industry like the our customers. In Japan, they take the wishes Asked if he is concerned about the decline
back of his hand. of customers in Germany and also develop- in the overall printing market, Wilko van
ment and trends in printing machines and Oostrum just gives a wan smile: »It’s true
papers very seriously,« van Oostrum explains. that people are not printing as much at the
Wilko van Oostrum did an apprenticeship moment, but the quality of print is far higher
in photography, learning his profession from He believes the parent company’s business than in the past. I am certain that the printed
scratch. In 1985, he completed his appren- strategy of working long term to achieve mar- image is here to stay.« He believes there is
ticeship and became a ›master photogra- ket share is very intelligent. Today, Canon has still interesting potential for marketing high-
pher.‹ He subsequently gained a university a 30 per cent market share on the German quality prints: »Customers want top quality
degree and worked as a lecturer in practical market, which has a volume of 14,000 LFPs – also for small print runs – and they like to
photography and marketing but then, in 1998, a year. Van Oostrum sees Canon’s success take advantage of the benefits of personalised
armed with good practical experience and with its digital printing systems as stemming digital printing. But the quality has to be right
sound academic knowledge, he decided to from the fact that it identifies what the cus- – every time.«
join Canon. His job was to set up and struc- tomer wants early on and wastes no time in
ture the sales and marketing operations for translating that into products, solutions and For van Oostrum, the performance of a digi-
the first large-format printers. ›Very interest- systems: »The customer would like to have a tal printing system as a whole is the key to
ing,‹ van Oostrum recalls. He has remained well-printed piece of paper from a high-qual- ensuing that customers will be satisfied with
faithful to Canon to this day. ity digital printer that performs well in practice. print results. Quality is increasingly becoming
FO C U S O N DI G ITA L P R INTIN G CA NON DE UTS CH LAND 12 13 D RUC KHAUS C RA M E R / D RUC KE REI B OX B E RGE R
Druckhaus Digital printing
»Felix Schoeller papers Cramer praises specialist
are the ideal fit for our
the runnability Boxberger:
digital printing systems
and for our understanding of our papers performance
of quality.« Text: Hans-Joachim Graef justifies
Wilko van Oostrum, Canon
the price
PRODUCT IN FORMATION
Text: Hans-Joachim Graef
E-PHOTO® papers
E-PHOTO® papers, which were developed
and have been certified for HP Indigo
printing presses, look and feel like classic
photo papers. They have excellent run-
nability qualities, outstanding toner ad-
hesion and very high whiteness. They are
coated with polyethylene on both sides,
the decisive purchasing criterion. And the po- »The quality of roll A has to be exactly the which makes them water- and dirt- Druckhaus Cramer, which is PSO*-certified Ansgar Boxberger can certainly be classed
tential has by no means been fully exploited. same as that of roll B,« says van Oostrum. repellent. They are available in matt, lustre, and has also just received PSD certification,** as one of the pioneers of digital printing in
»There are still growing markets, such as So it comes as no surprise that it can take up glossy, pyramid and metallic finishes and has been working with Felix Schoeller papers Germany: as early as 1995, he restructured
high-end portrait and fine-art printing,« claims to two years for the Japanese specialists to are used predominantly in high-quality since March 2012. E-Photo Lustre, Metallic his printing company to use digital printing
van Oostrum. In addition to professional definitively specify a paper and approve it for photo applications such as photo prints, Silver, glossy and matt papers, along with E-Feel systems and began printing mainly books, bro-
photography and its diverse applications, he the European markets. photo books and posters, and also for cor- Pyramid, E-Pure and Real Canvas, have all chures, promotional material, presentations,
believes freelancers and service providers porate and product brochures. FocusON demonstrated exceptionally good perform- flyers and social stationery. The company’s
have particularly great potential: »Many Of course, price is also a purchase criterion is printed on E-PHOTO® Lustre. ance on HP Indigo 5500. In 2012, sales dir- main machine today is a Xerox 1000, on
architects and civil engineers like to print their for a marketing professional. But it is just one ector Henrik Diekmann took the opportunity which Boxberger uses Felix Schoeller papers
CAD-CAM presentations digitally and make of several purchase criteria: »Of course, the E-PURE papers to begin collaborating with Felix Schoeller such as E-Pure, E-Feel Pyramid and E-Feel
an impact with the printed image and text,« final consumer is looking for the right balance E-PURE papers are uncoated. They are in order to take part in further developing Canvas in a range of different basis weights. If you
van Oostrum explains: »Customers want to of price and performance. Price is impor- extremely smooth and have high dimen- the papers. His operator Florian Berling, who mention these papers to Ansgar Boxberger,
see something tangible, a sharp print that tant; but it is not always the decisive factor,« sional stability. They were developed for has been in charge of HP Indigo since 2010, he waxes lyrical and reels off all their posi-
reflects the brilliance of the image. An im- van Oostrum believes. For him, Felix Schoeller dry-toner systems and can be printed on is full of praise for the performance of Felix tive characteristics: good folding behaviour,
age should be something to look at, not talk is one of the few suppliers to meet all the key both sides. They are used, for example, for Schoeller’s papers on the machine. He par- excellent machine performance, brilliant col-
about.« criteria that make for a good, reliable part- photos, posters and brochures. The book ticularly stressed their excellent runnability our results, pleasant feel and high opacity,
ner. »If I am going to get the market to accept Schoeller Familien- und Firmengeschichte and fixing. And along with sales advisors which permit two-sided borderless printing.
Top of the list of criteria used to select the ideal higher prices, I need good arguments and – 500 Jahre unternehmerische Verant- Michael Scholz and Christian Gerdes, he They are also ideal for bookbinding purpos-
specialty paper for this marketing professional excellent sales and marketing tools.« Canon wortung, describing the history of the also praised the collaboration with the Felix es, he went on to explain, and they can be
is printability and hence quality. Paper also has has them. And Felix Schoeller has them. Van Schoeller family and business, was also Schoeller Team. Berling claims that he him- used both for adhesive and thread-stitched
to have good drying properties. To prevent Oostrum knows that. printed on E-PURE. self has improved as a result of working with binding. He recommends it for high-end print
damage to the highly sensitive sensors of the Schoeller. He says he has learnt a lot about products. And not only Boxberger himself is
digital printing machine, it must also be non- settings and inline adjustments, especially so full of enthusiasm; it extends to his cus-
dusting. But environmental and sustainability with regard to toner adhesion, and has learnt tomers, too, he told us – and that despite
aspects are becoming increasingly important to venture away from HP’s standard settings. the fact that Felix Schoeller papers are in a
for Canon: »As a Japanese company, Canon Cramer currently produces much of its work relatively high price segment. But the perfor-
looks very precisely at sustainability in pro- for its customers on a variety of speciality mance and characteristics of these products
curement, production and supply of paper.« papers. Diekmann believes that our papers’ definitely justifies the price. Boxberger knows
Apart from paper’s environmental qualities, * ProcessStandard Offset. outstanding characteristics make them good that the papers do what they say they will.
durability and marketing characteristics, con- ** ProcessStandard Digital. value for money. Druckhaus Cramer uses the Anyone who uses Felix Schoeller papers
sistent quality is another important criterion Both are Fogra Graphic Technology papers for magazines, sample sheets, invita- need look no further for an all-round paper.
in selecting the right specialty paper partner Research Association standards. tion cards and business cards.
FO C U S O N DI G ITA L P R INTIN G META PA PER 14 15 D R A X E L S C HE UF E L EN
We curate paper in the uncoated paper segment – already
surpasses that in sheet-fed offset printing.
An interview with Dr Axel Scheufelen, No doubt larger publishing houses will con-
tinue to be a market for offset. »Digital print-
founder of Metapaper ing is the future,« says Axel Scheufelen, who
assumes that the overall volume of today’s
Text: Stefan Küchler Photos: Holger Talinski paper market will halve over the next 20 years.
What are the future trends in digital printing?
dispatching printed dummies and offering Scheufelen replies cautiously. »Digital print-
Dr Axel Scheufelen, 37 years old, is the a search engine for recommended printing ing today still focuses on individual solutions,
founder and CEO of Metapaper GmbH companies is based on the fact that he has a as you can see with the example of photo
& Co KG in Stuttgart. He is married and high percentage of returning customers – in books.« But he sees the photo-book markets
has two children aged three and a half and other words, satisfied customers. He de- as being already »occupied.« In the future,
one and a half. He learnt to take responsi- scribes his market penetration as »amazingly there will be increasingly more niche online
bility for his family, his start-up company strong.« His key customers – design agencies shops, such as designt.io, a shop in which
and his employees from the word go. – make repeated use of Metapaper’s services. agencies will soon be able to order their
Axel Scheufelen describes Metapaper as a The printing companies act as »the buyers.« complete business stationery exclusively on
»transaction platform.« On the principle of In addition to Axel Scheufelen himself, Jörg Metapaper’s best papers made by Mohawk.
»Give and you shall receive,« he co-founded Schweigert, formerly of Römerturm, designer At the same time, digital printing will leave
Metapaper as a »matchmaking platform« Olaf Stein (Factor Design, Hamburg) and a its niche position and move more into CRM
for the target group of creatives. »We curate paper mill have stakes in Metapaper. systems. New methods and smart software
paper,« he says, putting it in a nutshell. solutions will be the key to success here.
What makes Metapaper so successful in a
market that is actually saturated, in which What is being printed in very small batches PAPER ? COOKING ?
Axel Scheufelen enjoys good food and likes it offers a niche service and operates with today will be digitally produced in higher vol-
to cook, often experimenting and trying out very small volume? It is basically that it has a umes tomorrow. Scheufelen uses the example
new recipes. He likes »nice fresh dishes« mixture of several core competencies, pro- of automobile manufacturers to illustrate the
such as South American lentils with dried vides modern platforms and a fast and flex- necessity to involve customers closely in the
meat. He gets his culinary inspiration from ible service that is unique. Behind the magic individual communication processes. Person-
the »What Katy ate« blog or from a whole word transaction platform is in fact an »IT op- alised digital printing has already established
range of cookery books. eration,« as Scheufelen freely admits. That is itself on this market. Scheufelen describes
Metapaper’s first core competency. The sec- another market in the DIY crafts sector. He
His spare time belongs to his family and Axel ond is its stringent range of products, which believes he is well prepared to respond to
Scheufelen admits that, »Our children pretty are based on the requirements of corporate this market with his small print runs of hand-
much keep us on our toes at the moment.« design agencies. The third core competency crafted products.
He enjoys sport whenever and wherever he is the speed at which the company works:
can and he loves playing tennis. He used to a paper concept will be ready in 24 hours, All that being said, efficient, simple and smart
be an active member of the Waldau tennis and within 48 hours the customer will have software solutions are crucial to achiev-
team. »We live in Stuttgart. My favourite a printed dummy on their desk. Paper is de- ing lasting success in these trend markets.
place in Stuttgart is the tea house in Weissen- livered within 48 hours throughout Germany Alongside niche online shops Axel Scheufelen
burg Park, which is in the south of the city.« and Austria. These three key factors account considers »providing simple service to the
He and his family can be found there quite for the success of the »matchmaking platform high-end segment« as a key to success, and
often on a nice summer weekend. for creatives,« as Axel Scheufelen flippantly it is what works well in the USA. »Content-
calls his start-up. based print« will become the mainstay of
Along with his workforce of almost ten, he set successful business models, especially for paper
up the »creative forge« two and a half years But Metapaper would not exist without digi- manufacturers.
ago. Metapaper’s website went live in 2012. tal printing. It therefore comes as no surprise
2013 was the first business year for his start- that Metapaper works closely with HP, the
up. It was »an overall positive year.« Today he manufacturer of Indigo digital printing presses.
believes his company is in a »good position.« Scheufelen believes that the market volume
His business model of selling a harmonised in digital printing will grow exponentially over
system of high-quality papers, producing and the next 20 years. The quality – particularly TENNIS ? ONL INE?
FOCUS ON DESIGN TRENDS Using digital solutions to create individualised interior design New products developed by the Felix Schoeller Group for inkjet printing decor paper or nonwovens are also creating new possibilities in interior design. Corporate architecture of international brands, in par- ticular, calls for individualised solutions that reflect a company’s corporate culture and design. Photo: Markus Benesch
FO C U S O N DE S I G N T R END S F r o m l e f t t o r i gh t: A . DE TA R A NTO, 18 19
S . F R O M M B E R G E R , F. F R EDE ,
R . VA N DE R Z WA N , H . O P DEN B E R G
Individuality from a kit of parts
The Felix Schoeller Group has developed new products with
which furniture finishes, wallpaper and flooring can be individually
customised. But who sets design trends, and how do they influence
industrial production? We organised a discussion with design experts
to explore these and other questions.
Text: Hans-Joachim Graef Photos: Jennifer Endom
»The greatest challenge for us designers is coping
not with the flood of information, but with the flood
of influences.« Anthony de Taranto
out from the flood of information the inspir- what is known as »swarm behaviour,« on the
Rijk van der Zwan, responsible within the ation they would like to use in their work other, Anthony de Taranto observes.
Felix Schoeller Group for customised digi- for their clients from industry. On the other The experts all shared the view that cus-
tal prints on laminated wood-based mater- hand, they are also now dealing with custom- tomisation – and therefore the Felix Schoeller
ials, wanted to know how trends start, ers who have become very savvy, can easily Group’s developments in wall, furniture and
who is behind them, and what influences access new influences themselves and often flooring design – will continue to play a key
them. To explore his questions, we asked approach service providers with their own role in the future.
design and architecture experts to tell ideas of what they would like.
us about their experience with customer The diversity of influences means that Where do creatives find their inspiration
needs, the latest consumer behaviour, the creatives are in demand as advisers – more for new trends?
mechanisms that create trends and chan- than ever before. They have taken on a role
nels of communication among manufactur- of exploring and sorting, and responding to Rijk van der Zwan is concerned about how
ers, service providers and final consumers. customers’ wishes, while nevertheless pre- he, as a representative of industrial upstream
Rick van der Zwan welcomed archi- serving the integrity of their own signature suppliers, can demonstrate finished customisa-
tects Anthony de Taranto and Helmut Op and expertise in order to ultimately achieve tion solutions as early as possible to the cre-
den Berg and design experts Frederik Frede the best possible result for the customer. ative movers and shakers. The main thing for
and Sigrid Frommberger to the panel dis- Customers and service providers have him is to have as much freedom as possible
cussion in the Marta Herford museum for a host of products to choose from, which to design spaces, whether temporary spaces
contemporary art. are marketed as mass-produced articles and for trade shows, for example, or permanent
make the customer believe that because they ones such as domestic interiors. The papers
Trends are set by the global community have choice they are actually part of the in- developed by the Felix Schoeller Group offer
dustrial process. In their personal lives, people a broad range of options, including a one-
The experts were in agreement about the often respond to this by jazzing up their copy print run. However, Rijk van der Zwan
fact that global networking, which facilitates brand furniture with a few individually chosen thinks in terms of higher print runs, which give
instant communication of influences, places accessories to distinguish them from the large-scale customers the option of individual
high demands on creatives. On the one crowd. There is a tension between the desire designs. Why not enhance the foyers of an
hand, designers and architects have to filter for individualisation, on the one hand, and upscale chain of hotels with a CD-compliantFO C U S O N DE S I G N T R END S 20 21
»The ornament »All designers are
is back in style. »Even those unconventional people constantly researching.
And ornamentation who see themselves as members That is their job.«
is simply graphic of the creative classes and who
Helmut Op den Berg
communication. want to be ever-so individual
I can use it again all have the same furniture.« So the consensus emerging from the
discussion is that security is also an important
to design wallpaper Frederik Frede aspect for designers. Customers rarely want
finishes. That is how to tread completely unknown territory. It is
more about creating new, surprising features,
influences work always about evolution rather than revolution.
for me.« And van der Zwan feels his assumption
has been reaffirmed: creatives welcome the
Sigrid Frommberger skills and opportunities that Schoeller has to
offer. And they recognise the great potential
nonwoven wallpaper design? Or decorate that manufacturers of wood-based products,
the showrooms of well-known automobile flooring and wallpaper can harness by working
manufacturers or other brand names with next in conjunction with Felix Schoeller to address
year’s trending colours. The Felix Schoeller designers as their target group.
Group could work in partnership with its
customers to contribute the furniture finishes Profile: Markus Benesch
and laminate flooring to this.
Van der Zwan has realised that creatives
do not want to develop trends themselves, Markus Benesch lives and works as an indus-
preferring to latch onto a trend that they have trial and interior designer in Munich and Milan.
discovered either online or in a manufacturer’s He has developed corporate architecture and
information material. They have no interest environment branding projects for countless
in inventing or influencing a new green or a clients, including companies and brands such D iscuss ion par ticipants
spectacular yellow. They are far happier tak- as Campari, Samsung, Bacardi, Benetton and
ing what is already there and creating new Fiat. He is also a visiting professor, teaching Anthony de Taranto, director of gtp2
combinations for their customers. interior, product and surface design in Milan, architekten, specialist for temporary
Reims and Tokyo. He is himself a trendsetter, architecture, long-standing president
even though he would never call himself that. of FDA (Forum Design und Architektur).
For instance, he has developed numerous
series of inkjet-printed wallpapers that can Sigrid Frommberger, design consultant,
be purchased now from online or in-store example, he began working on digital printing former chief designer at Chivasso/JAB
retailers. Markus Benesch believes that clear for furniture and other surface finishes back Anstoetz, most recently design director at
trends no longer exist today as they did in the in 1996. Things like that only emerge from Tapetenfabrik Gebr. Rasch GmbH & Co. KG.
1980s and 90s. »Digital networking means an open and passionate dialogue with indus-
that trends, fashions and styles travel quickly try, he says. »Say the unsayable!« is Benesch’s Frederik Frede, founder and creative
and the importance and interpretation given battle cry. That is the only way that the director of the More Sleep agency and
to them is often disproportionate. I believe huge need to bridge the gap in knowledge online interview magazine »Freunde von
that trends for the masses emerge from the between industry and artists, i.e. designers, Freunden«.
world of fashion, film and popular culture,« will one day be met, he believes. And then
says Benesch. Since he spends a lot of time Benesch makes the case for a playful and Helmut Op den Berg, director of the
on building sites and in production facilities, creative treatment of decor and colour. That architectural practice Helmut Op den Berg.
he is constantly confronted with new de- also sparks off new ideas. Designers in Italy,
velopments and problems, he explains. The France and Holland have been showing us Rick van der Zwan, Felix Schoeller Group,
solutions to those problems provide him with the way here for so long. The Germans are Senior Vice President Digital Solutions,
inspiration for completely new ideas. For still sometimes a little uptight. responsible for digital printing papers for
the wood-based products industry.FO C U S O N DE S I G N T R END S 22 23
Individual home interiors and corporate design
Made possible by the Felix Schoeller Group’s products
Text: Hans-Joachim Graef Photo: Simon Schnepp
hotels or other buildings. The demand solutions. Applications could be, for example,
Technocell’s decor paper – a vast range of seemed to be high enough – in fact, it looked hotel chains or chain businesses of all kinds,
colours to meet all our customers’ wishes as if it was growing – and that prompted wanting to use their own corporate design to
Technocell Dekor to take a decision seven create interiors or exhibitions.
Technocell Dekor’s classic decor paper has years ago to venture into this development.
been synonymous with reliable consistent The paper that was developed specially for New: nonwoven inkjet wallpapers –
quality for over 20 years. Customers in the digital printing is called IJ-Dekor®, which is now exclusiveness on the wall
wood-processing industry value Technocell a registered brand name. The base papers
Dekor’s employees and the company’s are specially manufactured, after which an Individually designed wallpapers are trending
technological expertise. With its Edition 140, ink-receiving layer is added (Premium). For right now. New nonwoven inkjet wallpapers
Technocell Dekor can supply a wide range inkjet processes, it is added while the paper called »INSPIRE« were developed to meet
of 140 standard colours direct from the mill, is still in the paper machine (Standard). This the growing demand. They are made of cel-
so that customers need only select the col- makes the paper ideal for producing high- lulose and polyester fibres and given a coating
our they want when ordering. But, when resolution print quality for a broad range specially developed for digital printing. They
something special is required, our established of inkjet printing systems. When printed, have very good dry strippability and are avail-
development partnerships come into their IJ-DEKOR® paper retains the properties of able in a matt finish for water- and latex-based
own: Technocell Dekor works with custom- conventional decor papers such as impreg- inkjet and dry-toner printing. A satin finish is
ers as long as it takes to optimise the colour, nability, opacity, lightfastness and temperature also available for printing with latex inks or
not stopping until the shade is just right and stability. IJ-PRIP® - a pre-impregnated inkjet dry-toner systems. Their outstanding fea-
is machine-compatible. Technocell Dekor has decor paper – provides a substrate for high- tures include good printability and excellent
already developed over 6,000 customised quality print designs, based on digital printing colour reproduction. Printable nonwoven
colours. combined with the advantages of Technocell wallpapers can be processed very quickly;
Dekor’s pre-impregnated papers. An ex- they do not contain plasticisers and has good
Inkjet decor paper – ample of the impressive quality of inkjet decor dimensional stability. They are ideally suited
for something completely individual papers was on show in the German House for creating inspiring individual wall designs
at the Sochi Winter Olympics: the flooring in in offices, hotels, event locations and private
Technocell Dekor repeatedly received en- the foyer was printed with a photo motif of interiors. But how do you get nonwoven
quiries about the possibility of designing an ice-hockey pitch that looked deceptively inkjet wallpapers onto the wall? As a rule,
personalised images. Trade show designers real. But producing one-off areas like that is professional decorators use a simple adhe-
enquired about corporate design for their not Technocell Dekor’s objective. Our de- sive to paper the wall. And they are just as
customers and there have been design clared strategy is to appeal to anyone inter- easy to remove since they have excellent dry
requests for high-profile public areas in ested in creating a series of customer-specific strippability.FO C U S O N FUTURE HA NS- CHRISTO P H GALLEN KAMP 24 25 S TE P HA N I GE L / GEO RG HA GGEN M ÜL L E R
Technocell is investing in the future »We now have sufficient and gas turbine are scheduled to be installed
there next year. »With this investment, we
The company currently has extensive investments in mills and local capacity in the are strengthening the mill’s competitiveness
Russian growth market and making sure it is future-proof. This re-
paper machines in the pipeline with the aim of capitalising on for a long time to come.« sponse is also a way of saying thank you to
the Penig workforce, who since 1990 have
the opportunities arising in product segments and growth markets. Stephan Igel repeatedly proved their commitment and
dedication to the Schoeller Group,« says
Hans-Christoph Gallenkamp, the Felix Schoeller Group’s CTO, Gallenkamp, summing up the planned activ-
ities for Penig.
and Stephan Igel and Georg Haggenmüller, Executive Vice
Sustainability is a goal of every The course has been set
Presidents of Technocell, explain the proposed activities. Technocell facility
Growth in growth markets and regions is
Text: Dr. Friederike Texter Photos: Philipp Oesterle Hans-Christoph Gallenkamp explains: »The Technocell’s clear strategic goal. Sustainable
paper industry is an energy-intensive indus- economic activity is another objective. The
try. Alongside many other measures, one of company set the course to achieve both
our key sustainability objectives is to reduce these objectives in summer this year. With its
replacement there has not yet occurred to our energy consumption. We base our energy proposed investments, Technocell is stressing
the same extent as in Western Europe,« management on ISO 50.001, with the aim of its commitment to its target markets,
says Georg Haggenmüller, responsible for achieving a reduction of two per cent in rela- strengthening its technological competence,
expectations in recent years but we now see In this context, the decision was also taken to the Technocell Division’s Vlies Business Unit tive energy demand. To that end, we have broadening its expertise, and increasing se-
The Felix Schoeller Group’s Technocell things as being even more promising.« The create new capacity for the pre-impregnated and for production. A response to the rising run three consecutive energy campaigns. curity of supply.
Division consists of two business units, main growth markets are North and South products that Technocell Dekor markets under demand has already been found, albeit in From 2006 to 2013, we invested €8 million
Dekor and Vlies. Whereas the decor oper- America, the Middle East, Eastern Europe, the brand name PRIP®. PM18 at Neustadt Germany: modifications have been made to in energy efficiency, and another €14.5 mil-
ations started back in 1990, the company Russia and China. The Western European has been able to produce these pre-impreg- PM 1 in Osnabrück, especially in the beater lion are earmarked up to 2015.« As part of
has only been active in the nonwoven wall- market is likely to experience only moderate nated products since 2004. However, due room, which have enabled it to produce not a long-term strategy, the company took the
paper market for four years. Technocell’s growth in the next few years. The primary to the rising demand, it has now reached its only decor papers but also nonwoven wall- decision to become even more self-sufficient
business units are both well positioned and growth segments are pre-impregnated prod- limits and new capacity is needed. Currently, papers. »That is a pleasant success story but in our energy supply in the future. We took
believe they have interesting growth oppor- ucts, LPL applications and also intensive col- PM1 and PM14 are being considered as op- it is not the whole story,« says Haggenmüller. the first step toward this aim at our Neustadt
tunities ahead of them in the future. ours in HPL applications. »Our aim is to make tions and a final decision is expected by the »We are aiming, first and foremost, to create mill earlier in the year. A new gas-based CHP
carefully targeted investments in our facilities end of the year. local production facilities to enable us to be plant went online last summer.
and machines to make sure Technocell Dekor’s closer to our Eastern European customers.« Background information
»The decor paper market is still a growth growth course continues in the future,« Stephan Igel summed up: »We have put to- We have taken another step in that direction
market,« says Stephan Igel. »We had positive Stephan Igel explained. gether a very comprehensive investment The key decisions were taken only recently. at our mill in Penig, Saxony. A new boiler Mayak-Technocell
package to enable us to respond to all the In September, a groundbreaking decision was Mayak-Technocell in Penza, Russia, is
Investments in paper machines aimed at challenges we are aware of today, which the made to build a new paper machine – PM 6 a joint venture that was set up between
quality, productivity and growth segments decor paper market and our customers are – at Penza, Mayak-Technocell’s production fa- the Russian paper manufacturer Mayak
presenting us with. This puts us in the fortu- cility. It will be designed to produce both non- and the Felix Schoeller Group with the
Hans-Christoph Gallenkamp explains the nate position of being able to respond to the woven wallpapers and decor papers. Start-up aim of establishing a joint facility to prod-
proposed investments in more detail: »They constantly changing needs of our customers is scheduled for the first half of 2017 and it is uce decor papers for the Russian market.
are aimed at improving quality across the – which is an important element of our cor- set to have a capacity of 30,000 tonnes, which PM 5 started up in mid-2008.
board. The focus is on improvements in porate identity.« will take total capacity for Mayak-Technocell
sheet formation, in general, and at low basis up to 58,000 tonnes. »That will guarantee us Technocell’s mills
weights, in particular, as well as in profiles, Going east – decor and nonwoven papers sufficient local capacity in the Russian growth Technocell operates out of four locations
especially CD profiles. We will also be look- for the Eastern European market market for a long time to come. We are in Germany: Osnabrück with paper
ing to increase machine and material efficiency. already well established in the Russian decor machines 1 and 15, Neustadt with paper
« Three paper machines – PM1 and PM15 in »Although the wallpaper market is mostly paper market with PM 5 in Penza. But here machine 18, Günzach with its three paper
Osnabrück and PM14 in Günzach – will there- stagnating, nonwoven wallpaper’s share in too, additional capacity is very welcome, be- machines PM 11, 12 and 14, and Penig
fore have new or modified head boxes. Paper that market is growing. This replacement cause more and more of our Western Euro- with PM 16. It also has a production
machines 1 and 15 will be rebuilt in March and process will continue in the coming years pean customers are building production facil- facility in Drummondville, Canada,
June next year. The head box on Günzach’s and will play an important role in the Eastern ities in Russia. They also set great store by a with PM 19.
PM 14 is scheduled to be replaced in 2016. European markets, especially Russia, because local supply chain,« claims Stephan Igel.FOCUS ON SUSTAINABILITY Felix Schoeller is a family business that, since 1895, has been demonstrating that sustain- ability can be a living reality in many different areas. The Felix Schoeller Group was the first company in the industry to receive full FSC® certification for all its business oper- ations. This sustainability certification is one of a series of environmental certifications awarded to Felix Schoeller. And sustain- ability features as a priority in our mission statement – as does responsible behaviour towards the people in our company. We attach great importance to achieving our aim of sustainability in our economic activity and in all our actions. The Packaging Busi- ness Unit – with its sustainable packaging solutions – is a genuine example of that. And the fact that we received one of the 100 Top Job awards for the country’s best employers is proof that the mission state- ment we developed in conjunction with our employees is not just an idea on paper, but something we genuinely put into practice. Photo: Travelpix Ltd / The Image Bank / Getty Images
FO C U S O N S U S TA INA B I LITY 28 29 Gü nte r Raab e /D i rk Hage n
Sustainable food packaging solutions
Mr Raabe, how would you summarise the
Paper composite packaging with built-in POS success benefits to customers of your composite
packaging solutions?
Text: Hans-Joachim Graef Photos: Felix Schoeller Group
Raabe: First of all, there are general economic
advantages, cost benefits that begin with the
raw materials. Paper is far cheaper than plas-
tic. And the that wood paper is made from
is also a sustainable resource. Another ad-
into direct contact with food – and not just vidually designed windows using our in-line vantage is the first-class reproducible qual-
Developing speciality papers for new appli- those that apply to storage, transport and sale LaserCut technology. One of the major bene- ity of the paper, which can be controlled as Products and applications:
cations in food packaging was a very inter- of the packaged goods, but also when heated fits for our customers is that we can work precisely as the project requires. A significant
esting challenge for the Felix Schoeller at high temperature in a microwave or con- flexibly and produce even small batches. cost advantage is produced by the fact that PrimePaper:
Group. The food packaging industry – driven vection oven, for example. These products also have an advantage at the our extrusion laminating process alone saves • Print substrate offering first-class
by consumer demand for environmentally POS: the windows reveal the product inside the ageing time needed in the adhesive lami- printability, BfR36/1 and 36/2
sound packaging – seemed to be espe- What is the target group for your product? the packaging, thus catching the eye of con- nation process that is otherwise commonly accreditation
cially open to new solutions. Two years Who are your customers? sumers. And, last but not least, we can also used. And apart from the advantages I have • Feel of the paper ensures diffe-
ago, Schoeller produced a sustainable, supply full-surface paper composite prod- already spoken of, PrimePaper’s first-class, rentiation at the POS
environment-friendly paper composite so- Raabe: We see ourselves as partners to manu- ucts without windows. They can be used ink-saving printability, which is superior to (replaces PET12 print substrates)
lution, which is now already being success- facturers of packaging materials, who also go for pastes, powders and granular products PET films and other papers produced by our • Differentiation due to optical
fully used in food packaging. Günter Raabe, by the name of converters or printers. We pos- and meet all current FFS (form, fill and seal) competitors, should definitely be mentioned. print brilliance
General Manager and Vice President of the ition ourselves as an ›extended work bench‹ specifications. Development partnerships of Our customers often take the decision to use (replaces C1S papers)
Packaging Business Unit, and Dirk Hagen, and therefore as suppliers in the classic sense, this kind are the basis – both for our custom- our papers at the printing machine, when the • A natural and sustainable product:
its Sales Director, talk about the Felix although our expertise is focused on manu- ers and for us – for developing new market printer has printed our PrimePaper and com- uses renewable wood-based instead
Schoeller Group’s exclusive, innovative facturing speciality papers and on down- segments and offering specific products with peting papers or PET films in a single pass, of petrochemical-based raw materials
packaging solution that also has a strong stream coating. We in the Felix Schoeller higher benefits to the customer. and they are compared side by side in daylight
POS presence. Group have built up unique research and de- conditions. They often draw the conclusion: WindowPaper:
velopment competency, which underlies the Is there a particular type of packaging switch to PrimePaper. • Full-surface paper composites with
Mr Raabe, what is it that makes your development of our papers and composites. for which your paper composite solution windows to allow the packaged
packaging solution sustainable? Our packaging customers are able to benefit is ideally suited? The most environment-friendly packaging goods to be visible to the customer
from this because we are happy to work with is no packaging at all. What is your take • Individualisation using in-line Laser
Raabe: Well, with our paper composite them to develop new packaging solutions Hagen: Today, we would say that our main on that, Mr Raabe? Cut technology
packaging we have reduced the percentage together. Thus, in addition to actual products, focus is packaging for the food industry, which • Extrusion laminating makes for
of plastic used in flexible packaging for food. we also supply innovation as added value. requires high-specification packaging. Within Raabe: Generally speaking, I think that is true. excellent machinability
Our speciality PrimePaper makes this possible this application, a lot of our business is in film But the correct packaging or the most environ-
because it carries out some of the functions of Do you have a specific example of this lids, pouches and general bag applications. mentally friendly packaging does not exist. In Composites:
conventional plastic layers. We have replaced kind of collaboration, Mr Hagen? Here, our expertise in high-quality extrusion the Felix Schoeller Group, we have become • Full-surface paper composites
plastic with paper. In conjunction with modi- coating is important. And our LaserCut facility accustomed to thinking in terms of value without windows for pastes,
fied sealing and barrier films, we can often Hagen: Of all our project partners, I would gives us the flexibility to cut individual window chains. That includes careful use of resources. powders and granular products
achieve an overall thickness that is less than single out Wipak. We worked with Wipak two shapes without compromising the barrier Let us be under no illusion: today’s packaging • Seal curves adapted to meet all
the standard film/paper composites of the years ago to develop a solution that was revo- properties that are so important for food is tomorrow’s rubbish. The fewer finite re- common FFS requirements
past. That is in everyone’s interest. We are lutionary at the time and together we devel- packaging. This, in combination with extru- sources that need to be disposed of, the bet- • Specific films and foils used in the
focusing on these paper composites, which oped it into a mature market-ready product. sion laminating, ensures adhesion right up to ter. Paper is a natural, renewable resource. extrusion composite to optimise
enable us to offer a more environmentally It evolved into the PrimePaper I spoke of ear- the edges of the window. This is far super- And we have by no means exhausted all its barrier properties
friendly solution that is, above all, more sus- lier, which has outstanding print properties for ior to established techniques such as cutting properties. Our paper composites are proof
tainable in terms of raw materials. This has both gravure and flexo printing. It also gives or punching. And, added to that is the fact of that. The more plastic we can replace, the Applications:
been proven by an external, independently packaging designers great creative scope to that paper is an excellent print substrate that more environmentally friendly packaging will • Packaging for pouches for a broad
conducted LCIA (Life Cycle Impact Analysis). achieve advantages at the POS. designers can use to develop packaging that become. range of applications: flow packs,
Another aspect is that our PrimePaper is is guaranteed to sell goods – while keeping pouches sealed on three sides,
made from primary pulp that is FSC- and I would also like to mention another of our printing ink consumption low. For consumers, doypacks, stand-up pouches, etc.
PEFC-certified. Our PrimePaper also meets products – WindowPaper. It is a full-surface of course, not only the look but also the feel • Packaging lids and caps for a broad
all the regulations for packaging that comes paper composite, to which we can add indi- of the packaging is important. range of tray applicationsYou can also read
