Education2018 - Salon Promotions
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education2018
EDUCATION
is the most
powerful
Welcome to The Salon Promotions 2018 We’re so proud to collaborate with some of the best
weapon which you can use to
Education Portfolio!
At Salon Promotions we pride ourselves on customer
service along with committing to bring you the best in
creatives in the industry. Turn the page to meet the
team… CHANGE
education and knowledge. This year we have placed We look forward to seeing the
WORLD
extra focus on bringing you a diverse collection of
cutting and dressing courses from some of the best You at our events!
and most respected hairdressers in the industry.
With over 30 years’ experience in the industry we
Nelson Mandella
travel the world in search of the very best brands,
mixing the established and cutting edge with the
new and original brands like Alterna, Cloud Nine,
Kent.Salon, Silky, Procare, KeraStraight, Olaplex, Hot
Tools and the first of our own brands, Neal & Wolf.
We want to pass on these years of research to educate
your salons, to help you to reach your potential, to
boost your profits and provide your customers with
exceptional service. We have worked hard to create Neil Capstick
an education portfolio that will help improve your Managing Director
skills as a hairdresser, boost your confidence and
add to your skill set in line with current and catwalk
trends. With years of experience delivering world
class education, we know this year is going to be
bigger and better than ever before!
2 Salon Promotions Booking Hotline: 01282 444900 Salon Promotions Booking Hotline: 01282 444900 3
MEET THE TEAM MEET THE TEAM
Lisa Derwanz Laura Elliott Kathryn Everett Stephanie Cadwell Craig Banks Victoria Latham Sabrina Dijkman Roberto Marcon
We’re so excited to introduce you to Lisa, Laura has been within the hairdressing Kathryn has worked with many leading Since working as a Senior Stylist and Craig is armed with knowledge and is Victoria joined the team last year and is After graduating the famous make-up Styling & Cutting Expert - Roberto has been
our Company Sales Manager. Lisa trained as industry for 18 years and has been involved names in the industry, managing a range of Salon Manager in a bustling Huddersfield currently celebrating his 21st year in the celebrating 20 years of industry experience school House of Orange in 2006, Sabrina in the industry for over 20 years, has his own
a hairdresser aged 16 and after years on the within all aspects of the job from cleaning teams in a variety of settings throughout the salon; Steph joined the Salon Promotions hairdressing industry. Vidal Sassoon having started her hairdressing career Dijkman born and raised in the Netherlands salon and became an Alterna Ambassador
salon floor Lisa moved into sales 18 years the salon, making coffee to working United Kingdom and Europe. Kathryn still team a few years ago and has 8 years of Academy trained, creative stylist Craig has in 1998 at Heaven on Earth in Leyland went on to get her degree in hairstyling in in 2015. Roberto has worked at many
ago and has been recognised and awarded with some of the industry greats such as has the drive and passion for hairdressing, experience in the hair industry and over 10 worked for Toni and Guy spending 7 years before joining the team at David Thomas 2008 after being trained by Hester Wernert runway events such as Milan Fashion Week
for contributions to overachievement of Sassoon, HOB, Patrick Cameron and Darren and enjoys sharing her knowledge and years in customer service. Steph says “I not with them as a Technical Director before in Preston where she won technician of the and Siko van Berkel from hair school and London Fashion Week. With numerous
sales volumes, territory expansion and new Ambrose. expertise with others. Kathryn has also only have a passion for hair, but a talent for going on to open his own salon. Whilst he year. In 2003 Victoria went into training and Mogeen. With both make-up and hairstyling editorial shoots in his portfolio, Roberto has
account development to name but a few of The main part of her career has been within been part of an artist team demonstrating making every client look and feel their very was there he headed up photo shoots, assessing at Preston College and gained in her portfolio, Sabrina now had everything won the Visionary award Italy and has been
her many accolades. Upon meeting Lisa you the last 8 years where she have discovered around the globe alongside a number of best.” managed the salon and worked back stage her certificate in education and verification she needed to kick-start her career! nominated for Italian best hairdresser 2016.
will immediately see she’s a people person her passion for education, having had 7 top stylists. Steph has trained and worked with the very at London Fashion Week. award. In 2006 Victoria bought her own Soon she started working for TV, fashion
and just loves the hairdressing industry and years with Wella Professionals working Kathryn is truly inspirational, her diverse best Vidal Sassoon stylists and is always Since 2011 Craig has been the proud owner salon, Voie in Preston, which she still owns shows and magazines. Her work has
salon environment. This partnered with both in the field and as a studio technical talent ranges from designing and running eager to grow her knowledge and push her of his own salon, Serenity Hair Spa in and runs alongside delivering fantastic appeared in various international glossy
her love for colour means she can offer educator, growing in the role, Laura went educational programmes to backwash boundaries in colour and cutting. Steph is Huddersfield which has been awarded 5 education for us here at Salon Promotions. magazines and Sabrina loves that her work
invaluable experience and expertise to help on to design courses such as a bridal and tutorials and advanced cutting and one of our most adventurous and creative stars in The Good Salon Guide and has a Victoria is approachable, relatable and gives her the opportunity to travel the
your business achieve its potential. bespoke college events and facilitated in colouring. She has organised large events stylists and excels at braiding and fashion growing team of exceptional stylists. Craig’s knowledgeable and can give you useable world. She has worked at many beautiful
organising large studio audience events. including product launches and stage colour techniques, Steph is an in-demand strong passion is for the technical side of and practical training based on her own destinations, such as Paris, Milan, Miami,
As a senior member of the studio team shows for some of the leading names in the session stylist on at national and regional hairdressing and all things colour. first-hand experience in so many elements Mozambique, Tirol, Lanzarote, Bahamas,
Laura moved on to progressing customer industry. shows. of the hairdressing industry. Bonaire and New York.
in two of the industry’s most prestigious Kathryn will bring innovative techniques Sabrina says “Every woman is already
courses where the information involved and a wealth of experience and knowledge beautiful, I simply highlight it!”
is to a degree level, coaching, guiding, to help you and your team.
growing the salon business and building Sabrina is also ambassador and trainer
relationships were extremely important for the worldwide luxury brand Alterna
during this course and gave Laura the Haircare. She’s in their European Creative
pleasure of seeing customers go through team, and twice a year she gets trained
the journey and become masters in colour, by the Global Artistic Director Rita Perna
Allor. Together with Rita and other team
Laura says “I am looking forward to the next
members Sabrina helped create the Alterna
stage of my career as education manager
2016 & 2017 campaign look in New York.
for Salon Promotions and meeting all of our
customers.”
4 Salon Promotions Booking Hotline: 01282 444900 Salon Promotions Booking Hotline: 01282 444900 5
MEET THE TEAM MEET THE TEAM
If you are not
willing to
LEARN
no one can help you
Emanuela Restelli Becki Beavan Sam Gateley Kelly Earnshaw Louise Howard-Long Steve Rowbottom Marc Westerman If you are
Over 20 years’ experience as a Senior Becki is something of an internet sensation With over 15 years’ experience, Sam brings Kelly has been in the hair industry for over Owner of Architect Hair Salon in Headingley Since establishing the award-winning With a firm focus on developing Westrow’s determined to
Trainer for Estée Lauder Companies and with thousands of followers coveting her her passion and expertise for Wedding hair 20 years. She started working at John Peers Leeds, Louise Howard-Long has spent Westrow hairdressing group in 1987 with co- business methodology and driving the
90.00 resources trained,she has travelled
around the world for brands such as
Aveda, Philip Martin’s, Chanel, Phyto.
beautiful balayages. Becki gained a lot of
her knowledge whilst training in LA with
Tracey Cuningham (known as the Queen
to the team after establishing a successful
Award Winning business in the North West.
Alongside running her busy salon, Sam
in Rochdale when she was 15 years old and
was fully qualified by the time she turned
18. Kelly rapidly rose through the ranks and
the majority of her life working in the hair
industry, taking time out to pursue a degree
followed by a stint in TV. Louise’s passion
owner Marc Westerman, Steve Rowbottom,
as head of creative direction, has taken the
brand from strength to strength.
expansion of the brand, Marc works in
close partnership with accounts, legal
and business development advisors to
LEARN
Regular television appearances on QVC as
beauty ambassador confirm her status as
of Colour and is colourist to the likes of
Cameron Diaz, Kardashians, Shakira and
saw a gap in the market for Wedding Hair
Stylists. Since launching her Bridal Hair
by 23 she was Artistic Director. Kelly has
also won numerous competitions and the
lies in customising her client’s looks to best
suit their lifestyle, personality and budget,
Creatively-minded, but commercially ensure Westrow is proactive, focused
and financially aware in all areas integral
no one can stop you
savvy, Steve is forward thinking in all areas
a trusted authority on hair and skincare. Jenifer Lopez just to name a few!) Becki division of the business, she has styled title of Great British Young Hairdresser, is and her team follow that mantra ... “Your integral to the evolution of the Westrow to the business’s success and continual
Emanuela’s discovery of Alterna was purely regularly flies out to Los Angeles and top 100’s of Brides both in the UK and Europe. an esteemed member of the UK Olaplex hair is the one aspect of your look that you progression. Zig Ziglar
business, which recently celebrated 30
accidental while travelling in the US, using European destinations to take classes in Her unique style and ability to work with Team and a qualified assessor. Kelly is wear 24-7, it’s the very first thing that people years in business and currently has ten Marc is also two times winner of the British
the products at home she was truly amazed order to stay current in the fast paced and her clients to achieve outstanding Wedding so passionate about all things hair and notice about you, it needs to work for you salons across Yorkshire and a 5,000 sq ft Hairdressing Business Awards Business
by the extraordinary results that this was ever evolving hair industry, bringing back all Hair has won her awards and has made her especially the revolutionary product that is all the time, in business and pleasure, come educational Academy in the heart of Leeds. Director of the Year, the most recent
the brand she wanted to be part of. She the latest techniques and trends to share in one of the most sought after stylists in the Olaplex! rain or shine!”. being in 2012, an accolade he shares with
Responsible for keeping the brand at We’re always developing
inspired and motivated millions of people. our classes. Becki is also part of the Olaplex North West. Louise believes training is the key to the his business partner of 29 years, Steve
the forefront of technical excellence and and expanding our
UK Education Team who are responsible Sam is a natural trainer, having developed high standards that keep Architect a busy Rowbottom. Westrow is the title-holder of
with a dedication to discipline, Steve
for training salons, individual colourists and and nurtured a number of apprentice salon and is keen to pass on the knowledge awards including the 2016 BHBA training Education Team
loves re-interpreting classic techniques;
stylists across the UK. In our classes Becki hairdressers over the years. She delivers her she has gained during her career. The salons award. to meet the needs
is committed to education and pushing
shares all her tips and tricks about the training with enthusiasm and passion, and photographic work has been featured in the creative boundaries and strives for of our salons and brands.
miracle product that is Olaplex. will help give stylists interested in wedding Hairdresser’s Journal, Creative Head, Hair excellence in all areas.
Today, clients want the hair colours they see hair the inspiration to create modern but Magazine and Professional Hairdresser.
in Hollywood. It’s no longer about generic elegant looks for their clients. Architect was an early adopter of Olaplex,
Steve was the 2012 Business Director of the If you are interested in
Year at the British Hairdressing Business
highlights and root colours – clients want promoting its benefits since it first launched Awards, an accolade he shared with his becoming a
bespoke hair colour tailored to them. We in the UK. Becoming an educator for the
can give you the tools satisfy your clients’ brand is a natural progression for someone
business partner, Marc Westerman. Salon Promotions Educator;
needs with confidence and for you to grow as committed as Louise “Olaplex has please call
your clientele through referrals -allowing contributed so much to my salons success, I
you to have more of the hair you want to do can’t wait to share this with others” 01282 444900
in the chair.
be inspired | be motivated | be educated
6 Salon Promotions Booking Hotline: 01282 444900 Salon Promotions Booking Hotline: 01282 444900 7
WESTROW
INTRODUCTION TO INTERMEDIATE CREATIVE
FOUNDATION LADIES LADIES CUTTING CUTTING
CUTTING
The whole
This course will provide you with the very best in classic
cutting, boosting both your skills and knowledge.
Once you have mastered the classics and truly
understand the dynamics of what makes a great haircut,
Staying creative can be challenging, and attendees
to this course will learn how to stay motivated and
purpose of
Attendees will learn how to master the fundamentals, it’s time to marry techniques to combine different inspired with a course that redefines the boundaries of
with a firm focus on discipline and a thorough
understanding of the foundations of what makes a
shapes. This course will also focus on disconnection,
allowing attendees to be more creative in the salon.
creativity, allowing you to work in a way that’s fashion
forward and sometimes, extreme. EDUCATION
great haircut.
is to turn
DURATION: 1 day
DELEGATE NOTES
DURATION: 1 day
DELEGATE NOTES
DURATION: 1 day
DELEGATE NOTES
MIRRORS
VENUE: Westrow Academy, Leeds VENUE: Westrow Academy, Leeds VENUE: Westrow Academy, Leeds into
TIMES:
PRICE:
Arrive 9.00am Finish 5.00pm
£150
TIMES:
PRICE:
Arrive 9.00am Finish 5.00pm
£150
TIMES:
PRICE:
Arrive 9.00am Finish 5.00pm
£150 WINDOWS
NOTE: Stylist to provide their own good quality block NOTE: Stylist to provide their own good quality block NOTE: Stylist to provide their own good quality block
Sydney J. Harris
head and working tool kit. Lunch and refreshments head and working tool kit. Lunch and refreshments head and working tool kit. Lunch and refreshments
will be provided. will be provided. will be provided.
8 Salon Promotions Booking Hotline: 01282 444900 Salon Promotions Booking Hotline: 01282 444900 9
WESTROW
INTRODUCTION INTERMEDIATE
TO FOUNDATION BARBERING
BARBERING
This course will provide you with the very best in Once you have mastered the classics and truly
boosting both your skills and knowledge. Attendees understand the dynamics of what makes a great haircut,
will learn how to master the fundamentals of classic it’s time to marry techniques to combine different
haircutting, with a firm focus on discipline and a shapes. This course will also focus on disconnection,
thorough understanding of the foundations of what allowing attendees to be more creative in the salon.
makes a great haircut. Love of
DURATION: 1 day
VENUE:
DELEGATE NOTES
Westrow Academy, Leeds
DURATION: 1 day
VENUE:
DELEGATE NOTES
Westrow Academy, Leeds
BEAUTY
TIMES: Arrive 9.00am Finish 5.00pm TIMES: Arrive 9.00am Finish 5.00pm
is taste
PRICE: £150 PRICE: £150 Creation of
BEAUTY
NOTE: Stylist to provide their own good quality block NOTE: Stylist to provide their own good quality block
head and working tool kit. Lunch and refreshments head and working tool kit. Lunch and refreshments
will be provided. will be provided.
is art
Ralph Waldo Emerson
10 Salon Promotions Booking Hotline: 01282 444900 Salon Promotions Booking Hotline: 01282 444900 11
EMANUELA RESTELLI SABRINA DIJKMAN ROBERTO MARCON
SELLING STRINGS LOOK AT ME ALTERNA
LUXURY ATTACHED BRAIDING EDITORIAL
Selling luxury goods takes more than just product Alterna Braids Basic and Advanced. Braids are back For many stylists, working with long hair can be a Join styling and cutting expert, Roberto Marcon, and
knowledge. Inspiration, salon experience and with a vengeance. We saw it on the Runways as well challenge. The Alterna-tive Styling and “get the look” learn all the techniques and skills to create high-
perception play an important roll in selling luxury. With as Red Carpets. You can learn quick easy braids that styling will help take the fear out of long hairdressing fashion editorial looks. Our expert, Italian Hairdresser
over 20 years of experience, Emanuela Restelli shares can be worn alone or incorporated into a chic up-style. using breakthrough foundational styling and curling of the Year 2016, will teach you the step-by-steps of
her invaluable ins and outs of selling luxury haircare From the classic braids to Organic braids that use no techniques along with Alterna’s innovative styling planning, prepping and execution for a successful and
products to salons. Not only does she give a step- pins or bands, 4 strand braids, flower braids, waterfalls cocktails. impactful editorial shoot.
by-step approach, she will also answer questions on and many more. Learn how to create pin-less up-styles
overcoming objections and he will be sharing secret by using braids as well as adding texture to braids.
tricks of the trade. Motivational, inspirational and most
of all easily implementable.
DELEGATE NOTES DELEGATE NOTES DELEGATE NOTES DELEGATE NOTES
DURATION: 1 day DURATION: 1 day DURATION: 1 day DURATION: 1 day
VENUE: Various locations VENUE: Various locations VENUE: Various locations VENUE: Various locations
TIMES: Arrive 9.30am Finish 4.30pm TIMES: Arrive 9.30am Finish 4.30pm TIMES: Arrive 9.30am Finish 4.30pm TIMES: Arrive 9.30am Finish 4.30pm
PRICE: £220 PRICE: £190 PRICE: £190 PRICE: £220
12 Salon Promotions Booking Hotline: 01282 444900 Salon Promotions Booking Hotline: 01282 444900 13
BECKI BEAVAN BECKI BEAVAN
ADVANCED ESSENTIAL CONVERSION CREATIVE
BALAYAGE BALAYAGE REVERSE BALAYAGE BLONDE
The class will demonstrate how to take your clients Demonstrating the art of freehand Balayage hair In this class we demonstrate how to take your clients This class demonstrates the very latest in blonding
from traditional highlights to balayage. How to painting. Showing you how to get those sunkissed from traditional highlights to Balayage in a three step techniques inspired by Brazillian celebrity colourist,
choose the perfect colours for your clients and lighten California highlights. Perfect for those who don’t process known as reverse Balayage. Romeu Felipe’s signature hair colours. We share
brunettes with freehand balayage. How to balayage currently Balayage or those wanting to gain confidence How to and why to Balayage using foil, known as faux new trends and techniques, time efficient sectioning
using foil, Babylights, hair contouring, zone toning with Balayage. We will cover product choice, mixing, Balayage. patterns and creative shading using all your favourite
and colour melting and how to balayage and base the use of Olaplex, placement and glossing. Salon Promotions colour brands. We will also cover
Picking the perfect gloss and the importance of using
colour simultaneously. We also cover how to charge how to keep your blondes healthy whilst you lift by
Olaplex at each and every step.
for your services, using Olaplex with balayage and using Olaplex.
how to add this to your pricing structure. You will see
demonstrations on multiple models and Becki will
share her formulas for each, showing you how she gets
her signature balayage blends. In this class we cover
everything in both the essential and conversion classes.
DELEGATE NOTES DELEGATE NOTES DELEGATE NOTES DELEGATE NOTES
DURATION: 1 day DURATION: 1/2 day DURATION: 1/2 day DURATION: 1 day
VENUE: Various locations VENUE: Various locations VENUE: Various locations VENUE: Various locations
TIMES: Arrive 10.00am Finish 4.30pm TIMES: Arrive 10.00am Finish 2.30pm TIMES: Arrive 10.00am Finish 2.30pm TIMES: Arrive 10.00am Finish 4.30pm
PRICE: £300 PRICE: £150 PRICE: £150 PRICE: £200
NOTE: This course covers all information from Essentials NOTE: There will be a section of the class for you to get NOTE: There will be a section of the class for you to get NOTE: Demonstrative class, no models or equipment
and Conversion classes hands on and go over the application and placement hands on and go over the application and placement needed.
of your new Balayage techniques on a dolls head of your new Balayage techniques on a dolls head
provided by yourselves. provided by yourselves.
14 Salon Promotions Booking Hotline: 01282 444900 Salon Promotions Booking Hotline: 01282 444900 15
KELLY EARNSHAW LOUISE HOWARD-LONG SALON PROMOTIONS
OLAPLEX OLAPLEX KERASTRAIGHT WITH
MASTERCLASS ESSENTIAL CONFIDENCE
Join us for this Olaplex Masterclass workshop with This highly informative evening is great chance to learn Designed for those who are new to using a smoothing
Kelly Earnshaw, a member of the Olaplex UK Education about the uses, application and financial benefits of system, or those who are new to the Kerastraight
Team. Kelly has worked with Olaplex since it arrived Olaplex. UK Olaplex Ambassador Louise and will be brand, they will already have a full understanding
in the UK and her salon has become a centre of presenting the Olaplex story, tips and techniques and of the hair structure in order to understand the key
excellence for colour correction. Covering the technical discussing how Olaplex can work for you and ultimately benefits of Kerastraight and how the technology works.
and commercial aspects of Olaplex, she will share the help you make money! She will be offering invaluable The attendees will see both services performed on the
Olaplex love with you to take back to your salon support and is on hand to answer all of your Olaplex day in a step-by-step from one of our education team,
Kelly will cover everything there is to know about this questions. they will leave with a full understanding of each service,
amazing product including: when it should be used and the client type to which
it will be suited. A look and learn with a live model in
• What is Olaplex
the morning then the attendees will get to perform the
• How do we use it correctly?
Intense Boost treatment, including quick refresh colour
• The different services you can offer
in the afternoon, the day will be finished off with an
• All aspects of chemical services
accredited test from Kerastraight to prove that you will
• Social media
be leaving the day as a Kerastraight specialist.
• Advertising
• How Olaplex can bring you new business
• The impact Olaplex can have on your business DELEGATE NOTES DELEGATE NOTES
• Helpful hints and tips
• Practical session DURATION: 2 1/2 hours DURATION: 1 day
VENUE: Architect Hair, Leeds VENUE: Various locations
DELEGATE NOTES
TIMES: Arrive 7.00pm Finish 9.30pm TIMES: Arrive 10.00am Finish 4.00pm
DURATION: 1 day
PRICE: £35 PRICE: £40
VENUE: Dominic Gregory, Rochdale
NOTE: Delegates will need to bring a pen and paper for
TIMES: Arrive 10.00am Finish 4.00pm notetaking. Fizz and nibbles will be served.
PRICE: £50
NOTE: Delegates will need to bring a full working tool
kit. Lunch and refreshments provided.
16 Salon Promotions Booking Hotline: 01282 444900 Salon Promotions Booking Hotline: 01282 444900 17
SALON PROMOTIONS SALON PROMOTIONS
FESTIVAL FUNDAMENTAL CORRECTIVE CREATIVE
HAIR COLOUR COLOUR COLOUR
This is a full day course and its aim is to excite and inspire Fundamental Colour is a course designed for those who Corrective Colour is a course designed for those who Creative Colour is a course designed for those who
our customers with festival looks for the following year. are new to the industry or accounts who have come are confident with the fundamentals of colour and all are extremely confident in colour and want to take
You will look at all aspects of creating a festival look over to Silky from another brand. They will learn all product knowledge within our colour portfolio. This is their creativity even further. This course is for stylists
from quick colour work, styling preparation, creating the fundamentals of colour and all product knowledge not a product knowledge session and the educators and colourists who already have a full understanding
the look using Hot Tools to fitting any ornamentation. within our colour portfolio. You will hear how we will be spending time on the corrective information, of the whole colour portfolio and will be competent in
The group will openly discuss the types of festival deliver the information and conduct a consultation. the salon will learn about our recommended corrective executing corrective colour recipes. The attendees will
hair that they are seeing and how to create the looks This will give the colourist the confidence in assessing recipes from taking clients dark to light and light to start to stretch the boundaries of colour knowledge and
themselves, how to charge and how to promote within the hair fully and then choosing the correct colour for dark, they will also see how we deliver the information will take their mixtures to the next level, we will look at
the salon. that client. and conduct a consultation. This will give the colourist colour placement, creative terminology, expectations
The attendees would need to have a fundamental the confidence in assessing the hair fully and then and social media.
knowledge of and be familiar with the Salon Promotions choosing the correct technique for that client.
colour portfolio. The educators will use multiple
product lines including Silky, Paint Bang, Pastiss and
Reload colour, Neal & Wolf and Alterna styling products
and electrical tools from Cloud Nine, Hot Tools and
iKoo.
DELEGATE NOTES DELEGATE NOTES DELEGATE NOTES DELEGATE NOTES
DURATION: 1 day DURATION: 1 day DURATION: 1 day DURATION: 1 day
VENUE: Various locations VENUE: Various locations VENUE: Various locations VENUE: Various locations
TIMES: Arrive 9.30am Finish 4.30pm TIMES: Arrive 9.30am Finish 4.30pm TIMES: Arrive 9.30am Finish 4.30pm TIMES: Arrive 9.30am Finish 4.30pm
PRICE: £200 PRICE: £120 PRICE: £120 PRICE: £120
NOTE: On the day the attendee will see live NOTE: This full day course is a combination of theory NOTE: This full day course is a combination of theory, NOTE: This full day course is a combination of live
demonstrations take part in a practical colour and and look and learn demonstrations. look and learn demonstrations and quick corrective look and learn demonstrations in the morning and
styling session in the afternoon. Delegates will need to colour practical. Stylists to provide their own models. quick creative colour practical session in the afternoon.
bring a full working tool kit and a live model (PM only). Stylists to provide their own models with any
Any pre-lightening work will need to be done prior to pre-bleaching done prior to the course.
the course in order to have full time to work on the
colour and styling.
18 Salon Promotions Booking Hotline: 01282 444900 Salon Promotions Booking Hotline: 01282 444900 19SAM GATELEY
BRIDAL
MASTERCLASS
Join 2017/2018 award wedding winning hair stylist, Sam
Gateley in this new Bridal Masterclass.
What will you learn? It’s a
BEAUTIFUL
• How to prep hair
• My 4/6 Award Winning styles of 2017
• What styling tools I love.
•
•
The hints and tips I have picked up along the way
How to get your brand known
thing when a
CAREER
• How to maximise social media
• How to secure a booking
• How to plan your Brides schedule
•
•
How to run the trial
How to combat problems
and
•
•
How to deliver 100%
Potential revenue & pricing. (Full Day only) PASSION
DELEGATE NOTES come together
DURATION: 1 day & 1/2 Courses available Unknown
VENUE: Salon 306, Blackburn
TIMES: Full Day 10-4pm and Evening 5-8pm.
PRICE: Full day £150. Evening £75
NOTE: Evening - Look and Learn of up to 4 styles -
Delegates will need to bring a pen and paper.
Full Day - 4 to 6 demonstrations and hands-on practical
sessions. Delegates will need to bring a full working
tool kit, good quality blockhead and pen and paper.
20 Salon Promotions Booking Hotline: 01282 444900 Salon Promotions Booking Hotline: 01282 444900 21OUR PRODUCTS
After foundation in 2012, ikoo launched their first
Available exclusively to professional salons, Neäl products: the ikoo brush, home and pocket and
& Wølf’s launch range of ten must-have products was immediately received as an emerging talent in
combines the ultimate in product excellence with the beauty and hair care industries. The launch of
the ultimate in glamour, without the fashionably the Metallic Collection in 2015 proved to be another
high price tag. success, winning over more and more attention from
We’ve poured our considerable experience and the market.
Alterna is a groundbreaking range that’s setting insight into defining exactly what women are looking You’ll love the Cloud Nine range, a new and
Our most recent highlight came with the 2016
entirely new standards in luxury haircare products. for and developed our products to meet their innovative superior electrical styling brand that’s
launch of the innovative hair straightening brush, the
We’re repeatedly blown away by their approach, needs. It’s faced the ultimate in rigorous testing and really going places. Cloud Nine makes a fantastic
e-styler — ikoo’s first electronic product — which was
staying one step ahead of technology and taking no element has been left unresearched, even the alternative! met with positive responses from customers as well
imaginative leaps by applying the science of fragrances have been developed by the perfume Cloud Nine puts you in complete control - suitable for as the press. Further, we introduced the ikoo paddle
skincare to hair. The Caviar Anti-Aging line alone house behind some of the world’s finest scents. all hair types, they use state-of-the-art temperature X the innovative and stylish paddle brush. ikoo are
is a revelation. They are the perfect choice for our Accessible, affordable and desirable, Neäl & Wølf is control technology, allowing you to create lots of driving innovation and already have great ideas for
premium brand, and yours. the perfect choice for your salon. exciting looks, without having to use searing heat. 2017 so stay tuned!
The science of skincare... for hair Spoil yourself every day with Neäl & Wølf Your hair, your heat, your style. Hair care experts
Hot Tools® is an established, iconic, professional,
hair tool brand from the USA, which celebrates over
The latest range, eco-friendly and truly sustainable 25 years of creating bold, beautiful hairstyles and is
Bamboo has been a massive success and demand America’s fastest selling retail tool.
is increasing rapidly for the range. Every product in The original chemistry that multiplies bonds and The multi award-winning styling tools have been
the BAMBOO Collection starts with Certified Organic cross-links broken bonds. There can only be one! KeraStraight transforms your hair into beautifully developed expressly for professionals to help them
Bamboo derived from our planet’s fastest growing, Olaplex started by finding two of the soft, shiny and repaired hair that is quick and easy design, create and maintain styles everywhere
most resilient botanical resource to immediately world’s leading PHD’s in Materials and to manage. high-performance hair tools are needed, delivering
boost hair’s inherent strength - laying the foundation peak results in salons, at fashion runways and at
Chemistry that had never worked on hair products The demand for easy to manage, shiny and healthy
for sustainably stronger, healthier hair. photographic studios to name just a few.
before, Dr. Eric Pressly and Dr. Craig Hawker. With hair has been the inspiration behind KeraStraight’s
this fresh outlook, this dream team invented “Working with Hot Tools was really enjoyable, with
In addition, each line also features a beauty benefit award winning range of treatments. KeraStraight
the end result speaking volumes. The best part was
specific, natural ingredient selected for its ability to a single ingredient chemistry, that is free of has been designed to repair and straighten hair the choice of tools. There is simply something for
deliver the best, most efficacious results. All products silicone or oils, that links broken bonds in the hair simultaneously and will leave hair feeling healthy, every style, now a must have in my kit bag.”
contain certified organic ingredients that are grown during and after chemical services making them straighter and stronger with massively enhanced
TRACEY DEVINE SMITH
responsibly & traded ethically. stronger than they were before. shine.
Award-winning International Session Stylist
Dedicated to strengthening hair Insurance for your client’s hair This changes everything Built by professionals, for professionals
22 To order call 01282 444900 or order online at www.salonpromotions.co.uk To order call 01282 444900 or order online at www.salonpromotions.co.uk 23Culminated by 235 years of experience in
Pastiss is a semi-permanent colouring that gives hair
consistently making the world’s finest hair brushes,
the delicate shades of pastel colours: soft highlights
the company’s in-house designers and craftsmen
in the most fashionable colours, that fade slowly and
have researched, sketched, sampled, moulded, built,
Wahl is the number 1 brand within the Professional gently, to change your colour whenever you want.
tested and produced the world’s most definitive
range of salon professional brushes. No corners have market with 98% of Barbers choosing Wahl. Its pure pigments gradually penetrate into the hair, Procare are the leading manufacturer of hair foils
been cut and no expense has been spared in our All Wahl products are designed with professional guaranteeing soft, luminous highlights, and the and dispensing systems in the E.U, and the No.1
pursuit of perfection. Every characteristic and every barbers and hairdressers in mind. They aim to provide low content of pigments gives hair a soft colour selling hair foil in the U.K.
design detail is functional and with reason. These powerful and durable products that are of the very without aggression. The balance between creamy We take pride in supplying top quality products and
are no ordinary hair brushes. They are brushes with best quality on the market. Salon Promotions are consistency and pigmentation lends exceptional giving superb service to those using them. We have a
purpose, precision and authenticity. Welcome to a proud to be a selected distributor for Whal’s top end softness, richness of tone and luminosity. diverse range of meche, wraps, foils and dispensers
new level of excellence! professional range. Contains no PPD, or resorcinol. to suit the needs of every stylist and salon.
A desire. A dream. A vision The brand used by professionals The new generation for hair Freedom to create
INNOluxe’s new collaborative (and stand alone) The natural highlights give charm to the hair and
treatment rebuilds the inner structure of the hair, Touch Tone on Tone enhances the natural hair
reinforcing, rebuilding and strengthening the hair colour, reviving highlights in the same tone. Giving
inside and out. INNOluxe creates amazing freedom, deep shades, Touch Tone on Tone intensifies the
providing stylists and colourists with an additional natural base with long lasting and full-bodied
creative solution to achieve even more striking highlights.
results for their clients with the reassurance that the • 100% ammonia free: it does not lighten the hairs
hair will be stronger after the process. natural colour, minimising the damage to the The ammonia-free, semi-permanent direct hair
For years, hairdressers have been limited in their use Silky is a fantastic cream colouration that, with the cuticle colouring, for an eccentric and original look. A true
of bleach and colour but now INNOluxe, using the balanced synergy of its active elements, combines • ideal for colour correction and to give shine explosion of colour, that can be customized by
latest protein technology, has created a unique set colouring substances of the maximum degree of mixing several shades. Our universe came from the
of treatments which work in combination with other
• white hair coverage up to 70%
purity (percentage of purity beyond 99%) with a big bang… our spatial nuances come from paint bang!
hair products for all types of hair and hair colour highly selected cosmetic substances that assure a
• long lasting up to 15 washes
An explosion of spectacular colours for a universe
to ensure greater flexibility and a wider range of complete treatment whilst protecting the hair and • it contains rice proteins with nourishing action, of the most lively, amazing tones: a colour for each
healthier, stronger looks. leaving it strong and bright. The finished result gives restructuring effect and highly moisturising planet… and a colour for the most eccentric, original
This is a major breakthrough within the hairdressing brilliant and vibrant colours with uniform coverage property looks! Paint Bang, ammonia-free, semi-permanent
industry. that stands the test of time! • range of 40 bright and natural shades direct colouring, is a burst of colour.
The next evolutionary step in hair colouring We believe in beauty The new generation for hair Enjoy a colour explosion
24 To order call 01282 444900 or order online at www.salonpromotions.co.uk To order call 01282 444900 or order online at www.salonpromotions.co.uk 25Salon Promotions can also offer fantastic, bespoke education in your salon for your whole team. We have a full array of courses on offer including: • Colour demonstrations • Colour workshops • Essential product knowledge information • Corrective recipes • Creative techniques • Business development • Consultation classes • Kerastraight demonstrations If you would be interested in any of these courses, speak to your Salon Promotions Business Development Manager who will help select the right education for you and your salon. 26 Salon Promotions Booking Hotline: 01282 444900 Salon Promotions Booking Hotline: 01282 444900 27
Salon Promotions Ltd.
Prospect House
West Craven Business Park
West Craven Drive
Earby
Lancashire
BB18 6JZ
T 01282 444900
E info@salonpromotions.co.uk
W www.salonpromotions.co.uk
SalonPromotions
SalonPromotions
SalonPromo
SalonPromotions
Terms & Conditions
Booking Conditions: We recommend you try to book Salon Promotions education courses as soon as possible as places may be limited and early booking will
reserve your place.
Prices and Payments: All prices quoted in this brochure are subject to VAT. The full cost of the course will be invoiced to your Salon Promotions account at the time
of booking. Payment terms to be agreed at the discretion of Salon Promotions Ltd.
Cancellation of events by Salon Promotions Ltd: Salon Promotions may cancel the event if a minimum number of bookings are not received. Whatever the reason,
if Salon Promotions has cancelled a training event the fee(s) will be refunded in full. Salon Promotions is not liable for any subsequent costs that are incurred as a
result of cancellation.
Cancellation of bookings by you: For those unable to attend an event, a substitute delegate may be sent at any time at no extra charge. The full fee will be payable
where cancellation is made less than four weeks prior to the event. We must be notified of any cancellations by email, to Info@salonpromotions.co.uk. In all cases,
cancellations after the course has been invoiced will be charged at the full rate.
Charge for non-attendance at our events: Please note if you fail to turn up at the event for which you booked a place, the full cost of the course will be charged.
All images are subject to copyright.JANUARY TO JULY
education2018 COURSES
DATE TIME COURSE VENUE
BECKI BEAVAN – COLOUR COURSES
Monday 29th January 10am-4.30pm Advanced Balayage
Monday 26th February 10am-2.30pm Creative Blondes Class
Monday 19th March 10am-4.30pm Advanced Balayage The Hair Boutique, Waterfoot
Monday 21st May 10am-2.30pm Creative Blondes Class
Monday 18th June 10am-4.30pm Advanced Balayage
SAM GATELEY – BRIDAL HAIR COURSES
Monday 29th January 5pm-8pm
Monday 26th February
10am-4pm and
Monday 19th March
5pm-8pm
Monday 30th April Bridal Hair Courses Salon 306, Blackburn
Monday 21st May
Monday 25th June 5pm-8pm
Monday 16th July
KERASTRAIGHT EXPERIENCE DAYS – SPL EDUCATION TEAM
Monday 19th February Kerastraight Experience Westrow, Leeds
9am-4pm
Monday 14th May Days Dominic Gregory, Rochdale
LAURA ELLIOTT
Monday 11th June Westrow, Leeds
Monday 25th June 9.30am-4.30pm Festival Hair Dominic Gregory, Rochdale
Monday 16th July Exceed, Halifax
Monday 12th February Dominic Gregory, Rochdale
9.30am-4.30pm Fundamental Colour
Monday 30th April Exceed, Halifax
Monday 5th March Westrow, Leeds
9.30am-4.30pm Corrective Colour
Monday 4th June Dominic Gregory, Rochdale
Monday 2nd July Westrow, Leeds
9.30am-4.30pm Creative Colour
Monday 9th July Dominic Gregory, Rochdale
KELLY EARNSHAW
Monday 26th February
Monday 26th March
10am-4pm Olaplex Masterclass Dominic Gregory, Rochdale
Monday 30th April
Monday 14th May
LOUISE HOWARD-LONG
Monday 5th February
Monday 5th March 7pm-9.30pm Olaplex Essentials Architect, Leeds
Monday 14th May
SABRINA DIJKMAN
Monday 16th April 9.30am-4.30pm Alterna Strings Attached Venue TBC
Monday 18th June 9.30am-4.30pm Look at me Braiding Venue TBC
ROBERTO MARCON
Monday 4th June 9.30am-4.30pm Alterna Editorial Westrow, LeedsVENUE
education2018 ADDRESSES
ARCHITECT SALON 306
52 Otley Road 306 Bolton Road
Headingley Blackburn
Leeds BB 2 4HY
LS6 2AL
THE HAIR BOUTIQUE
DOMINIC GREGORY St James’ Chambers
442 Edenfield Road 731 Bacup Road
Cutgate Waterfoot
Rochdale Rossendale
OL12 7PD BB4 7EU
PIERRE ALEXANDRE WESTROW
38 King Street West Westrow House
Manchester 161 Briggate
M3 2WZ Leeds
LS1 6LY
EXCEED
13 Crown Street
Halifax
West Yorkshire
HX1 1TT
Salon Promotions Booking Hotline
01282 444900
E info@salonpromotions.co.uk W www.salonpromotions.co.uk
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