Enrolling the Incoming Class of 2021: Insights into the diverse journeys of prospective students applying to business schools
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March 2021
Enrolling the
Incoming Class
of 2021:
Insights into the diverse journeys
of prospective students applying
to business schools
mba.com Prospective Students Survey 2021
Access the report, blog, and infographicContents
1. Key Findings and Summary 4-12 3. Appendix 28-59
1. Analyses by Program Type
2. Candidate Journeys and 13-27 2. Analyses by Candidate Citizenship
Career Aspirations 3. Analyses by Study Destination
1. Concern about the impact of COVID-19
2. Value of graduate business degree 4. About 60-64
3. Impact of COVID-19 on business
school decisions 1. Graduate Management Admission
Council (GMAC)
4. Career opportunities gained through
on-campus vs. online program 2. Respondent Summary
5. Willingness to complete a degree 3. Contributors and Contact Information
online due to COVID-19
6. Triggers for pursuing GME
7. Use of information sources
8. Career goals
9. Industries of interest
10. Job functions of interest
©2020 Graduate Management Admission Council (GMAC). All rights reserved.
2GMAC Research • Resources
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GMAC Mission • Webinars
Provide the tools
and information • GMAT™
necessary for • Geographic Trend Report
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• Application Trends Survey
• Corporate Recruiters Survey
gmac.com/research • mba.com Prospective
Students Survey
3The pandemic reconfigured the
2020 enrollment funnel Reconfiguration of the
enrollment funnel
The journey candidates embark on when considering and applying for graduate
business programs involves a complex interplay of individual, school, and
destination characteristics. The COVID-19 pandemic has reset these Increase in applications
characteristics, resulting in a new set of choices for candidates. At GMAC, we have
been tracking candidate journeys in the context of the COVID-19 uncertainties.
An analysis based on the data collected in March 2020 concluded that “The Increase in acceptance rates
uncertainty and crisis caused by the COVID-19 global pandemic will influence the
choices and expectations of graduate management education (GME) candidates.
At the same time, prospective candidates are not giving up on their aspirations.”1
Increase in deferral rates
However, the diversity of candidate preferences (e.g., by program type--MBA and
business master’s or by study destination—domestic vs. international) would
shape their future journeys.
In November 2020, the GMAC Application Trends Survey2 used the responses Decrease in yield rates
from over 1,000 graduate management programs worldwide to confirm that
school and candidate decision-making in this pandemic-induced economic
downturn is about hedging risk and managing uncertainty. This context
reconfigured the enrollment funnel in terms of a higher number of applications
and a lower yield. Source: 2020 Application Trends Survey, GMAC
gmac.com/ApplicationTrends
1 Coronavirus pandemic disrupts plans but not aspirations of prospective business school students, GMAC Advisor
2 2020 Application Trends Survey, GMAC 4The top of the enrollment funnel for
Demand for GME accelerates graduate management education
programs in 2021 continues to gain
for the incoming class of 2021 interest from prospective students. This
aligns with a decline in the proportion
of candidates reporting that they are
concerned about the impact of COVID-
19 on their pursuit of GME in 2021.
Additionally, the demand for GME in
2021 has increased as candidates signal
Demand for graduate management education a willingness to explore different paths
accelerates as candidates pursue diverse pathways to achieve their career goals. This
to achieve career goals report identifies at least three notable
drivers of growth in demand for GME.
They relate to employability,
flexibility, and regional mobility.
The findings provide a forward-looking
view of the shape of the things to come
Skills gap triggers Flexibility expands Mobility restrictions for graduate enrollment at business
consideration of GME consideration of drive consideration schools in 2021, and the results reaffirm
for job market online learning of alternatives closer the importance of monitoring and
competitiveness among women to home tracking diverse candidate journeys to
inform future enrollment strategies.
5Tracking diverse journeys of MBA-Domestic: Candidates preferring
to enroll in an MBA program within their
prospective students planning country of citizenship. E.g., a German
to enroll in 2021 citizen indicating a preference to pursue
an MBA program in Germany.
Diversity of demography, experiences, and cognition MBA-International: Candidates
preferring to enroll in an MBA program
shapes identities of origin, growth, and aspiration3 outside their country of citizenship. E.g.,
a German citizen indicating a preference
How are journeys for 2021 candidates evolving? This report is based on the to pursue an MBA program in the US.
mba.com Prospective Students Survey conducted by Graduate Management
Admission Council® (GMAC®) on a monthly basis. The findings detailed in this report
Business Master's-Domestic:
are based on data collected between July and December 2020 from a total of
Candidates preferring to enroll in a
2,515 individuals worldwide who indicated plans to enroll in a GME
business master’s program within their
program in 2021.
country of citizenship. E.g., a German
This analysis provides data and insights into how prospective students are shaping citizen indicating a preference to pursue
their choices and preferences for pursuing a graduate management education (GME) a business master’s program in Germany.
program in 2021. A breakdown of the respondent profiles and a summary by
candidate citizenship and program type are available in the appendix. Business Master's-International:
This report illustrates diverse candidate journeys, emphasizing variations by preferred Candidates preferring to enroll in a
study destination (domestic vs. international) and preferred program type (MBA vs. business master’s program outside their
business master’s). International candidates are defined by their preference to study country of citizenship. E.g., a German
in a destination outside their country of citizenship. citizen indicating a preference to pursue
a business master’s program in the US.
3 The 3 types of diversity that shape our identities, Harvard Business Review
6Candidate concerns about the
impact of COVID-19 is waning
Level of concern about the impact of
COVID-19 on pursuing GME in 2021 is
Looking at the decision-making journey of prospective students who prefer declining
to pursue GME in 2021, we notice that the level of concern about the impact
of COVID-19 has been declining over time. The proportion of
Extremely or Very concerned
respondents reporting that they are extremely or very concerned Slightly concerned on Not at all concerned
has declined from 41 percent in July to 33 percent in December.
Overall, for this six-month period, one-third (35%) of prospective students 41
39
37 38
are very or extremely concerned, and another-third (33%) are not at all or 35
31 31
slightly concerned. Unsurprisingly, international candidates are reporting a
% of Respondents
27
higher level of concern than domestic candidates due to continued travel, 31 32 31 33
visa, and safety constraints. Specifically, 41 percent of international
candidates planning to pursue a business master’s program report that they
are very or extremely concerned about the impact of COVID-19 as compared
to 27 percent of domestic candidates (See chart here).
July August September October November December
While there are variations in the levels of concern, most respondents
continue to exhibit strong confidence in the value of a graduate business Q: How concerned are you about the impact COVID-19 may have
degree. Overall, four in five (84%) candidates strongly agree or agree that a on your pursuit of a graduate business education in the future?
graduate business degree helps someone stand out at work.
7International candidates are driven by global careers while
domestic candidates are driven by salary increases
Career aspirations are an essential driver for many candidates Overall, international candidates are driven by opportunities to
embarking on their journey to pursue GME. Analysis of post- live/work overseas, while domestic candidates are driven by a
GME career goals provides insight into how candidates' career desire for career advancement. Specifically, more than half of
aspirations influence their choices of programs and candidates who are planning to pursue an MBA in their country
destinations. This understanding can help business schools of citizenship report getting a raise/salary as their top career
align their recruitment, admissions, and career services to goal. Over 40 percent of international candidates report
candidates' diverse needs and expectations. working outside their country of citizenship as the primary
career motivation (See chart here).
Top-3 Career Goals
MBA-Domestic MBA-International Business Master's-Domestic Business Master's-International
Get a raise/salary Work outside my Work outside my country
55% 43% Get a raise/salary increase 35% 41%
increase country of citizenship of citizenship
Obtain a senior level Work for a company where Work for a company where I
Manage people 46% 38% 30% 40%
position I can travel internationally can travel internationally
Obtain a senior Live outside my Live outside my country of
44% 38% Manage projects 30% 38%
level position country of citizenship citizenship
8Domestic business master’s
candidates are most likely to Top-3 Triggers for Candidates to
report skills gap Pursue GME
MBA-Domestic
MBA-International
Business Master's-Domestic
The journey for pursuing a graduate business degree begins early and is shaped Business Master's-International
over time. Nearly half of candidates reported that they first considered graduate
business education while completing their undergraduate degrees or high school. 52%
I always planned to pursue a
Consequently, more than half of prospective candidates (58%) mentioned that they graduate business education at
61%
“always planned to pursue a graduate business education at this point.” Given the this point 48%
complexity of decision-making for international candidates, they are more likely to 65%
report that their timing is in line with their initial career plan.
However, the pandemic context has expanded the pool of candidates considering 39%
GME as they discovered a lack of competitive skills in a job market. Overall, more Wanted to apply for a job, but 33%
than a third of the prospective candidates (37%) reported that they “wanted to apply lacked required skills and/or
degree to be competitive 50%
for a job but lacked required skills and/or degree to be competitive.” In particular, 36%
Business Master’s-Domestic candidates were most likely to report a skill
gap (50%), perhaps because they had no or insufficient work experience
to demonstrate skills for the job they wanted. 37%
26%
In contrast, MBA-Domestic candidates are most likely to report “convenient time to Convenient time to go to school
go to school” as the primary trigger for GME (37%). While MBA candidates have some 35%
work experience, they see the value in hedging their career risks by pursuing GME 23%
in times of uncertainty. Overall, the demand for GME expanded as more candidates
recognize the need to emerge out of a shaky economy more career-ready. % of respondents
9Women are embracing online The impact of COVID-19 has been
learning at a higher level than men more severe on women as they
shouldered more responsibilities of
remote education and work4. Despite
Percentage of candidates reporting willingness to complete more than 30 percent of the challenges, many female
their graduate business degree online due to COVID-19 candidates recognized the need to
Business Master's- Business Master's-
invest in GME for career advantage
MBA-Domestic MBA-International
Domestic International and were willing to adapt their plans
Female 60% 30% 66% 43%
to obtain the degree5.
Male 52% 24% 59% 38% Data suggests that women
candidates are more likely to
seek the flexibility of online
Percentage of candidates strongly disagreeing to the statement “career opportunities learning. They are willing to accept
gained through an on-campus graduate business degree are same as gained through a higher proportion of their degree to
an online degree” be completed online due to COVID-19
MBA-Domestic MBA-International
Business Master's- Business Master's- compared to men. They are also
Domestic International
more likely to agree that career
Female 17% 24% 10% 20% opportunities gained through an on-
Male 24% 35% 24% 29%
campus graduate business degree are
the same as those gained through an
online degree.
4 Why has COVID-19 been especially harmful for working women? The Brookings Institution
5 Women and graduate management education, GMAC
10International candidates still
prefer mobility over online Impact of COVID-19 on business school
decisions?
MBA-Domestic MBA-International
Business Master's-Domestic Business Master's-International
Overall, international candidates (70%) are more likely to report that they are
not changing their original plans than domestic candidates (52%). This
suggests that most international candidates continue to value mobility and do 52%
not prefer substituting in-person experience with online learning. I am not changing my 73%
original plans 52%
Among international candidates, those preferring to pursue an MBA are more
68%
likely to say that they are not changing their plans (73%) for an alternative
such as online learning or a business school closer to home than those
preferring a business master’s (68%). Only one in eight (13%) MBA- 30%
International candidate is willing to consider online learning I am more willing to 13%
compared to one in three (30%) MBA-Domestic candidates. consider online learning 31%
15%
Domestic candidates report more willingness to consider alternatives such as
staying closer to home or adopting online learning. Domestic candidates for
MBA (28%) and business master’s (30%) programs indicate that they are 28%
more willing to consider a business school closer to home in order to pursue I am more willing to 15%
their degree in 2021. consider a business
school closer to home 30%
In sum, the pandemic is compelling some candidates to consider alternatives; 21%
however, they are not giving up on their career aspirations for pursuing GME
% of respondents
in 2021.
11Other key highlights about prospective students planning to
enroll in 2021
• The full-time MBA remains the most popular program, as
42 percent of candidates report it as their preferred option. • Respondents preferring to study in Asia Pacific (43%) and
Europe (58%) are more likely to be under 24 years old than
• The full-time one-year MBA is the preferred program for the US (30%).
candidates planning to study in Canada (26%), France
(27%), Spain (38%), and the UK (28%). However, a full- • Demand for select specialty business master’s programs is
time two-year MBA is the preferred program for candidates driven by female candidates: Master of Marketing (78%),
planning to study in the US (33%). Master of Accounting (61%) and Master of International
Management (53%).
• US citizens still prefer the full-time two-year MBA (29%)
followed by the full-time one-year MBA (16%). • The top post-GME career goal for Indian citizens is to work for a
company where they can travel internationally. They are more
• Candidates planning to pursue full-time two-year MBA likely to consider a business school closer to home (21%)
programs report Consulting (49%) and Technology due to COVID-19 than to consider online learning (5%).
(39%) as the top two industries of interest.
• Candidates from Greater China report the UK (27%) as their
• MBA-International candidates prefer Technology (45%) preferred study destination and Master of Finance (20%)
over Financial services (36%), possibly due to higher as their preferred program.
expectations of future employability and visa potential.
• Nigerian citizens report Canada (44%) as their preferred
• Among the candidates from underrepresented populations destination for pursuing GME followed by the US (29%).
(URPs) in the US, 27% have educational backgrounds in
STEM and 38% desire strategy roles post GME. • Although a school’s website is the primary resource candidates
leverage when researching GME, MBA-Domestic candidates are
• One in three domestic candidates planning to pursue Master more likely to also consult friends and family (51%) while
of Data Analytics is more willing to consider online learning MBA-International candidates use rankings (49%).
due to the impact of COVID-19.
12Candidate Journeys and
Career Aspirations
The path to pursuing GME is complex and requires
several decisions driven by underlying career goals.
The following section focuses on individuals planning to
enroll in a GME program in 2021 and examines how
their journeys vary by preference for program type and
study destination. It addresses the following questions:
• How are concerns about the impact of
COVID-19 shaping the decisions and journeys
of prospective students?
• What are the triggers/motivators for pursuing
GME? What are the information sources used
by prospective students?
• What are prospective students’ post-GME
career goals, preferred industries,
and job functions?
Back to Table of Contents
13A job that is self-fulfilling, allows for growth and makes
…
the world a better place
- Female candidate from the US preferring to pursue an MBA program
Driven to make … Steady career growth correlated with a higher impact
on society, customers and colleagues
an impact - Male candidate from Germany preferring to pursue an MBA program
I want to work for consulting to help Japanese
…
businesses expand internationally
- Female candidate from Japan preferring to pursue business master’s program
Creating a world-changing investment institution
Q: Please describe your ideal career. …
that focuses on social welfare
These are select open-ended comments - Male candidate from the US preferring to pursue an MBA program
from prospective students--edited for
brevity.
14Concern about the Impact of COVID-19
Not at all Concerned Slightly Concerned Moderately Concerned Very Concerned Extremely Concerned
8% 9%
Overall, one-third (35%) of
11% 12% 12%
prospective students are
19% 18% very or extremely concerned
24%
27% 29%
and another-third (33%) are
% of respondents
not at all or slightly
33% 34%
33% concerned about the impact
33% 33% of COVID-19. International
candidates report a higher
26% 27%
24% level of concern than
21%
23% domestic candidates.
9% 14% 12%
7% 3%
Overall MBA-Domestic MBA-International Business Master's- Business Master's-
Domestic International
Q: How concerned are you about the impact COVID-19 (coronavirus) may have on your pursuit of a graduate business education in the future?
15A graduate business degree helps in standing out at work
Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree
3% 2% 3% 4% 3%
11% 10% 11% 12%
11% Overall, four in five
(84%) of candidates
planning to pursue a
% of respondents
62% 56%
GME program in
60% 61% 62%
2021 strongly agree
or agree that a
graduate business
degree helps in
24% 25% 28% standing out at work.
22% 21%
Overall MBA-Domestic MBA-International Business Master's- Business Master's-
Domestic International
Q: Please indicate how much you agree or disagree with each of the following statements - A graduate business degree helps you stand out at work.
16Overall, COVID-19 has opened avenues for regional mobility as
more consider studying closer to home
Shift in considerations for pursuing graduate business education due to COVID-19
67 66
64
61 60
59
% of Respondents
I am not changing my original plans
I am more willing to consider a business
school closer to home
25 24 25
23 I am more willing to consider online learning
21
19
26
23 22
20 19
12
July August September October November December
Month of Responses
Q: How has the coronavirus impacted your business school decisions? Select all that apply.
17Impact of COVID-19 on business school decisions
Overall MBA-Domestic MBA-International Business Master's-Domestic Business Master's-International
63%
52%
Three in four (73%)
I am not changing my original plans 73%
52% candidates planning to pursue
68% an MBA outside their country
of citizenship are not changing
21% their original plans. However,
30% one in three domestic MBA
I am more willing to consider online learning 13%
31%
candidates is considering
15% online learning or a b-school
closer to home as alternatives
22% to their original plans.
28%
I am more willing to consider a business school closer to home 15%
30%
21%
% of respondents
Q: How has the coronavirus impacted your business school decisions? Select all that apply.
NOTE: Percentages may add up to more than 100 due to multiple selections. | “Other” is removed from the analysis.
18Overall, acceptance of career opportunities gained through
online learning has increased over time
Percentage of candidates strongly disagreeing that “career opportunities gained through an
on-campus graduate business degree are same as gained through an online degree.”
37
35
33
% of Respondents Strongly Disagreeing
Male
25 25
24
23
21
20
19
16
Female
11
July August September October November December
Month of Responses
Q: Please indicate how much you agree or disagree with each of the following statements. - Career opportunities gained
through an on-campus graduate business degree are same as gained through an online degree
19Career opportunities gained through on-campus vs. online program
Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree
Only 8 percent of
21% 17%
25%
31%
25% international candidates
planning to pursue an MBA
program strongly agree or
% of respondents
44%
43% agree that “career
44% 48%
43% opportunities gained
through an on-campus
23%
graduate business degree
20%
19% 17% are same as gained
18%
13% 13% through an online degree.”
10% 6% 9%
2% 3% 2% 2% 1%
Overall MBA-Domestic MBA-International Business Master's- Business Master's-
Domestic International
Q: Please indicate how much you agree or disagree with each of the following statements. - Career opportunities gained through an on-campus
graduate business degree are same as gained through an online degree
20Willingness to complete a degree online due to COVID-19
Less than 10% 10-30% More than 30%
26% A quarter of international
43% 40% candidates are willing to
56%
62%
complete less than 10
% of respondents
percent of their degree
online as a result of COVID-
50%
19. In contrast, 56 percent
43% 46% of domestic MBA candidates
36% are willing to complete more
30%
than 30 percent of their
24% degree online.
15% 14%
8% 8%
Overall MBA-Domestic MBA-International Business Master's- Business Master's-
Domestic International
Q: If you were accepted into a graduate business program, what percent of your program would you be willing to complete online
as a result of COVID-19 global pandemic?
21Overall, increase in proportion of candidates pursuing GME
due to skill gaps discovered during the job search process
Percentage of respondents reporting triggers for pursuing graduate management education (Top-3)
61 62
58 58 59
54 I always planned to pursue a graduate business
education at this point
% of Respondents
40
37 38 Wanted to apply for a job, but lacked required skills
35 36 35 and/or degree to be competitive
Convenient time to go to school
32 33
30
28 28
25
July August September October November December
Month of Responses
Q: Please indicate which of the following events, if any, prompted you to begin taking action on your journey to a graduate business education. Select all that apply.
22Triggers for pursuing GME
Business Business
Top-5 Triggers for MBA-
Pursuing GME
Overall MBA-Domestic
International
Master's- Master's- Thirty-seven percent of
Domestic International
all candidates report
I always planned to pursue
a graduate business 58% 52% 61% 48% 65% that they were
education at this point prompted to apply for a
Wanted to apply for a job, graduate business
but lacked required skills
37% 39% 33% 50% 36% degree because they
and/or degree to be
competitive “wanted to apply for a
Convenient time to job but lacked required
go to school 30% 37% 26% 35% 23%
skills and/or degree to
I realized I lacked specific be competitive.”
knowledge to do my 21% 18% 24% 24% 21%
current job
I had the financial
resources 20% 22% 18% 29% 19%
to apply
Q: Please indicate which of the following events, if any, prompted you to begin taking action on your journey to a graduate business education. Select
all that apply.
23Use of information resources for researching GME
Business Business
Top-5 Information MBA- Overall, MBA candidates
Overall MBA-Domestic Master's- Master's-
Sources International
Domestic International are more likely to rely on
rankings than business
School websites 64% 68% 62% 66% 62% master’s candidates.
Domestic business
mba.com 48% 57% 50% 46% 38% master’s candidates
are least likely to
Friends/family 47% 51% 45% 45% 47% rely on rankings.
Published rankings of
graduate business 44% 45% 49% 36% 44%
programs
School-related websites 44% 46% 46% 41% 42%
Q: Which of the following resources have you used in the process of researching a graduate business education? Select all that apply.
24Career goals
Career goals sorted by Top -7 Overall
Overall MBA-Domestic MBA-International Business Master's-Domestic Business Master's-International
38%
55%
More than 40 percent of
Get a raise/salary increase 37%
25%
35% international candidates
35%
46%
report their career goal to
Manage people 37%
26%
26%
be working outside their
35% country of citizenship.
44%
Obtain a senior level position 38%
25% In contrast, more than
26%
33% half of domestic MBA
24%
Work for a company where I can travel internationally
30%
37% candidates report their
40%
32% career goal as getting
37%
Manage projects 31%
30% salary increase/
31%
30%
raise (55%).
38%
Obtain an executive level position 32%
24%
23%
30%
11%
Work outside my country of citizenship 43%
17%
41%
Q. Which of the following do you expect to do after you complete a graduate business program? Select all that apply.
25Industries of interest
Preferred Industries sorted by Top -7 Overall
Overall MBA-Domestic MBA-International Business Master's-Domestic Business Master's-International
Overall, Consulting and
42%
48%
Financial services are the
Consulting services 52%
41%
53% top-two industries of
31%
39% interest for GME
Financial services 36%
44%
48% candidates. MBA-
37%
40% International candidates
Technology 45%
28%
29% prefer Technology (45%)
24%
30% over Financial services
Investment banking and asset management 32%
24%
38%
(36%), possibly due to
17%
20% higher expectations of
Consumer products 23%
21%
21%
future employability and
16%
17%
visa potential.
Media/Entertainment 15%
16%
16%
16%
15%
Government 15%
18%
15%
Q. In which industry would you prefer to be employed upon completion of a graduate business program? Select all that apply.
26Job functions of interest
Preferred Job Functions sorted by Top -7 Overall
Overall MBA-Domestic MBA-International Business Master's-Domestic Business Master's-International
51%
47%
Consulting 54%
43% International MBA
57%
49% candidates are more
49%
Strategy
33%
59% likely to report interest in
44%
42%
working in Strategy
47%
General management
27%
50% (59%) than domestic
32%
35%
candidates (49%).
27%
Finance/accounting 29% Business master’s
48%
44%
candidates report a
27%
Marketing/advertising/brand management
28%
27% higher interest in
23%
28% Finance/Accounting.
23%
22%
Sales/business development 27%
20%
23%
20%
29%
Operations/logistics 20%
14%
15%
Q. In what job function would you prefer to be employed upon completion of a graduate business program? Select all that apply.
27Appendix A: Analyses by
Program Type
The following section focuses on individuals planning to
enroll in a GME program in 2021 and summarizes the
variations by preferred program types.
Programs reported in this section include:
• Full-Time Two-Year • Master of Accounting
MBA • Master of Data
• Full-Time One-Year Analytics
MBA • Master of Finance
• Part Time MBA • Master of International
• Flexible MBA Management
• Executive MBA • Master in Management
• Online MBA • Master of Marketing
Back to Table of Contents
28Full-Time Two-Year MBA
Preferred program type
Demographic Group Impact of COVID-19 **, By Gender and Post-GME Career Goals (Top-5) **
Preferred Study Destination
Get a raise/salary increase 42%
Male 60%
Gender
Overall Domestic-Male Manage people 39%
Female 40% Domestic-Female International-Male
Obtain a senior level position 36%
International-Female
Get a job with a different
34%
under 24 28% company
73%
Age
Manage projects 33%
24 to 30 61% 64%
I am not changing my original Industries of Interest (Top-5) **
31 and older 11% 58%
plans
82% Consulting services 49%
80%
Undergraduate
Business/Economics 48% Technology 39%
Major **
Humanities/Soc. Sci. 21% Financial services 36%
14%
Investment banking and
STEM 41% 19% 31%
asset management
I am more willing to consider
22% Media/Entertainment 19%
online learning
9%
Top Preferred Study Destination (Top-5)
10%
Functions of Interest (Top-5) **
United States 66%
Consulting 52%
Canada 11% 17%
23% Strategy 51%
United Kingdom 6% I am more willing to consider a
27% General management 46%
business school closer to home
India 3% 12%
Finance/accounting 34%
11%
Australia 2% Marketing/advertising/brand
28%
management
* N = 515
** May add up to more than 100 percent due to multiple selections. 29Full-Time One-Year MBA
Preferred program type
Demographic Group Impact of COVID-19 **, By Gender and Post-GME Career Goals (Top-5) **
Preferred Study Destination
Obtain a senior level position 45%
Male 58%
Gender
Overall Domestic-Male Get a raise/salary increase 45%
Female 42%
Domestic-Female International-Male
Manage people 40%
International-Female
Work for a company where I
37%
under 24 21% can travel internationally
Age
63% Work outside my country of
24 to 30 36%
54% citizenship
48%
31 and older I am not changing my original
25% 52%
plans Industries of Interest (Top-5) **
74%
63% Consulting services 53%
Undergraduate
Business/Economics 49%
Major **
Technology 45%
Humanities/Soc. Sci. 17%
15% Financial services 37%
STEM 43% 18% Investment banking and
I am more willing to consider 31%
asset management
29%
online learning
Consumer products 25%
11%
Preferred Study Destination (Top-5)
13%
United States 34% Functions of Interest (Top-5) **
United Kingdom 17% 24% Strategy 61%
36%
Canada 14% I am more willing to consider a Consulting 58%
35%
business school closer to home
France 10% 17% General management 49%
22%
Spain 5% Finance/accounting 29%
Marketing/advertising/brand
28%
* N = 537 management
** May add up to more than 100 percent due to multiple selections. 30Part-Time MBA
Preferred program type
Demographic Group Impact of COVID-19 **, By Gender and Post-GME Career Goals (Top-5) **
Preferred Study Destination
Male 58% Get a raise/salary increase 53%
Gender
Overall Domestic-Male
Female 41% Obtain a senior level position 47%
Domestic-Female International-Male
International-Female Manage people 46%
under 24 12% Get a promotion 42%
Age
50%
24 to 30 51%
52% Obtain an executive level position 40%
31 and older I am not changing my original
37% 41%
plans
70%
Industries of Interest (Top-7) **
40%
Undergraduate
Business/Economics 38% Technology 43%
Major **
Consulting services 35%
Humanities/Soc. Sci. 18%
38% Financial services 25%
STEM 56% 40% Consumer products 18%
I am more willing to consider
41% Petroleum/Energy 17%
online learning
Preferred Study Destination (Top-5) 10% Pharma/BioT/Healthcare products 17%
60% Manufacturing 17%
United States 46%
Functions of Interest (Top-5) **
Canada 20% 27%
38% Strategy 55%
Germany 6% I am more willing to consider a
19% General management 47%
business school closer to home
South Africa 6% 20%
Consulting 39%
0%
Singapore 5% Operations/logistics 36%
* N = 103
Sales/business development 26%
** May add up to more than 100 percent due to multiple selections. 31Flexible MBA
Preferred program type
Demographic Group Impact of COVID-19 **, By Gender and
Preferred Study Destination Post-GME Career Goals (Top-5) **
Male 54%
Gender
Manage people 46%
Overall Domestic-Male
Female 46% Get a raise/salary increase 44%
Domestic-Female International-Male
Manage projects 40%
International-Female
Get a promotion 33%
under 24 27%
51%
Age
Obtain a senior level position 33%
24 to 30 44% 52%
I am not changing my original
31 and older 29% 38%
plans Industries of Interest (Top-5) **
69%
60% Technology 32%
Undergraduate
Business/Economics 53% Consulting services 27%
Major **
Humanities/Soc. Sci. 23%
33% Financial services 27%
STEM 31% 24% Investment banking and
I am more willing to consider 24%
asset management
50%
online learning
Manufacturing 24%
Preferred Study Destination (Top-6) 23%
20%
United States 52% Functions of Interest (Top-5) **
Canada 17% Strategy 48%
25%
France 5% 38% General management 46%
I am more willing to consider a
United Kingdom 5% 25%
business school closer to home Consulting 35%
8%
Singapore 3% Marketing/advertising/brand
20% 27%
management
Afghanistan 3%
Operations/logistics 21%
* N = 63
** May add up to more than 100 percent due to multiple selections. 32Executive MBA
Preferred program type
Demographic Group Impact of COVID-19 **, By Gender and Post-GME Career Goals (Top-5) **
Preferred Study Destination
Male 73% Obtain an executive level position 58%
Gender
Overall Domestic-Male
Female Obtain a senior level position 45%
25%
Domestic-Female International-Male
Manage people 41%
International-Female
Get a raise/salary increase 40%
under 24 4%
55%
Age
Become CEO of a company 40%
24 to 30 30% 33%
I am not changing my original
31 and older 66% 63% Industries of Interest (Top-6) **
plans
69%
Technology 48%
67%
Undergraduate
Business/Economics 33% Consulting services 41%
Major **
Petroleum/Energy 26%
Humanities/Soc. Sci. 14%
27% Financial services 24%
STEM 58% 27% Consumer products 23%
I am more willing to consider
37% Manufacturing 23%
online learning
23%
Preferred Study Destination (Top-6)
0%
Functions of Interest (Top-6) **
United States 46%
General management 64%
United Kingdom 13%
27%
Strategy 52%
Canada 12% 43%
I am more willing to consider a Consulting 43%
India 10% 26%
business school closer to home
11% Operations/logistics 33%
Italy 3%
33% Information technology/data science 26%
Singapore 3%
Sales/business development 26%
* N = 91
** May add up to more than 100 percent due to multiple selections. 33Online MBA
Preferred program type
Demographic Group Impact of COVID-19 **, By Gender and Post-GME Career Goals (Top-5) **
Preferred Study Destination
Male 56% Get a raise/salary increase 63%
Gender
Overall Domestic-Male
Female 44% Manage people 47%
Domestic-Female International-Male
Obtain a senior level position 41%
International-Female
Change job
under 24 15% 40%
functions/occupation
44%
Age
24 to 30 35% Get a promotion 40%
57%
I am not changing my original
31 and older 51% 37%
plans
38% Industries of Interest (Top-7) **
13%
Technology 41%
Undergraduate
Business/Economics 47%
Major **
Pharma/BioT/Healthcare products 23%
Humanities/Soc. Sci. 29% Financial services 23%
53%
Consulting services 22%
STEM 37% 46%
I am more willing to consider Petroleum/Energy 17%
56% Government 17%
online learning
Preferred Study Destination (Top-5) 50% Manufacturing 17%
75%
United States 69% Functions of Interest (Top-5) **
United Kingdom 8% 15% General management 53%
14%
Canada 4% I am more willing to consider a Strategy 36%
15%
business school closer to home Marketing/advertising/brand
Australia 3% 13% 33%
management
25% Operations/logistics 31%
France 3%
Sales/business development 28%
* N = 81 34
** May add up to more than 100 percent due to multiple selections.Master of Accounting
Preferred program type
Demographic Group Impact of COVID-19 **, By Gender and Post-GME Career Goals (Top-5) **
Preferred Study Destination
Obtain an entry level position 45%
Male 39%
Gender
Overall Domestic-Male Get a raise/salary increase 33%
Female 61%
Domestic-Female International-Male
Obtain a midlevel position 31%
International-Female
Work for a company where I can
under 24 65% 29%
travel internationally
Age
44%
24 to 30 24% Work in my country of citizenship 27%
61%
31 and older 11% I am not changing my original
32%
plans Industries of Interest (Top-5) **
64%
33%
Undergraduate
Business/Economics 89% Financial services 65%
Major **
Humanities/Soc. Sci. 4% Consulting services 44%
36%
STEM 7% Government 25%
39%
I am more willing to consider Investment banking and
54% asset management
24%
online learning
Preferred Study Destination (Top-7) 18% Professional services 17%
17%
United States 68%
Functions of Interest (Top-5) **
Canada 8%
32%
United Kingdom 4% Finance/accounting 92%
28%
Hong Kong 4% I am more willing to consider a Consulting 39%
32%
China
business school closer to home
3%
18% General management 16%
Singapore 3% 44%
Information… 11%
Sweden 3%
Strategy 11%
* N = 75 35
** May add up to more than 100 percent due to multiple selections.Master of Data Analytics
Preferred program type
Demographic Group Impact of COVID-19 **, By Gender and Post-GME Career Goals (Top-5) **
Preferred Study Destination
Manage projects 34%
Male 52%
Gender
Overall Domestic-Male Work outside my country of
34%
Female 48% Domestic-Female International-Male citizenship
Work for a company where I can
International-Female 32%
travel internationally
Get a raise/salary increase 32%
under 24 62%
55% Live outside my country of
Age
30%
24 to 30 28% 41% citizenship
I am not changing my original
31 and older 9% 48%
plans Industries of Interest (Top-5) **
61%
61% Consulting services 58%
Undergraduate
Business/Economics 73%
Major **
Technology 50%
Humanities/Soc. Sci. 11% 22% Financial services 44%
STEM 33% 34%
I am more willing to consider Consumer products 25%
30%
online learning Investment banking and asset management 21%
11%
Preferred Study Destination (Top-5)
22%
Functions of Interest (Top-5) **
United States 42%
30% Information technology/data science 63%
Canada 15%
38% Consulting 57%
France 9% I am more willing to consider a
39% Strategy 45%
business school closer to home
United Kingdom 7% 30%
Finance/accounting 29%
20%
Singapore 6% General management 23%
* N = 148 36
** May add up to more than 100 percent due to multiple selections.Master of Finance
Preferred program type
Demographic Group Impact of COVID-19 **, By Gender and Post-GME Career Goals (Top-5) **
Preferred Study Destination
Work outside my country of
Male 63% 30%
Gender
citizenship
Overall Domestic-Male
Female 37% Obtain an entry level position 29%
Domestic-Female International-Male
Live outside my country of
International-Female 27%
citizenship
under 24 79% Obtain a midlevel position 25%
Age
66%
24 to 30 15% Work for a company where I
25%
58% can travel internationally
31 and older I am not changing my original
6% 59%
plans
71% Industries of Interest (Top-5) **
64%
Undergraduate
Business/Economics Financial services 83%
85%
Major **
Investment banking and
Humanities/Soc. Sci. 7% 68%
asset management
19%
STEM 19% Consulting services 44%
27%
I am more willing to consider
29% Real Estate 17%
online learning
Preferred Study Destination (Top-5) 15%
Technology 15%
19%
United Kingdom 31%
Functions of Interest (Top-5) **
United States 22% 19%
Finance/accounting 90%
27%
France 11% I am more willing to consider a Consulting 55%
24%
business school closer to home
Canada 8% 19% Strategy 30%
16% General management 13%
Germany 4%
Sales/business development 12%
* N = 246 37
** May add up to more than 100 percent due to multiple selections.Master in International Management
Preferred program type
Demographic Group Impact of COVID-19 **, By Gender and
Post-GME Career Goals (Top-5) **
Preferred Study Destination
Work for a company where I
Male 47% 57%
Gender
can travel internationally
Overall Domestic-Male
Female 53% Manage projects 52%
Domestic-Female International-Male
International-Female Manage people 41%
under 24 81% Work outside my country of
40%
citizenship
Age
69%
24 to 30 16% Live outside my country of
60% 36%
citizenship
31 and older 3% I am not changing my original
60%
plans
64% Industries of Interest (Top-5) **
77% Consulting services
Undergraduate
Business/Economics 63%
73%
Major **
Humanities/Soc. Sci. 11% Technology 36%
13%
STEM 22% Consumer products 27%
20%
I am more willing to consider Investment banking and
20% 27%
online learning asset management
Preferred Study Destination (Top-6) 15% Financial services 24%
8%
France 23%
Functions of Interest (Top-5) **
United Kingdom 13%
23% Consulting 61%
Canada 9% 40%
I am more willing to consider a Strategy 59%
United States 8% 20%
business school closer to home
31% General management 58%
Netherlands 6%
13% Sales/business development 41%
Switzerland 6%
Marketing/advertising/brand
* N = 95
** May add up to more than 100 percent due to multiple selections.
management
39% 38Master in Management
Preferred program type
Demographic Group Impact of COVID-19 **, By Gender and Post-GME Career Goals (Top-5) **
Preferred Study Destination
Work for a company where I
Male 52%
56%
Gender
can travel internationally
Overall Domestic-Male Work outside my country of
Female 44% 47%
Domestic-Female International-Male citizenship
Live outside my country of
International-Female 39%
citizenship
under 24 85% Manage projects 37%
Age
71%
24 to 30 12% Manage people 36%
53%
31 and older 3% I am not changing my original
46%
plans
81% Industries of Interest (Top-5) **
72%
Undergraduate
Business/Economics 64% Consulting services 63%
Major **
Humanities/Soc. Sci. 12% Financial services 33%
12%
STEM 29% 27% Technology 33%
I am more willing to consider Investment banking and
15% 33%
online learning asset management
8%
Preferred Study Destination (Top-5) Consumer products 28%
12%
United Kingdom 25% Functions of Interest (Top-5) **
France 23% 22%
Consulting 63%
33%
Germany 10% I am more willing to consider a Strategy 57%
38%
business school closer to home
United States 10% 15% General management 49%
21% Marketing/advertising/brand
Netherlands 6% 39%
management
* N = 126 Finance/accounting 29% 39
** May add up to more than 100 percent due to multiple selections.Master of Marketing
Preferred program type
Demographic Group Impact of COVID-19 **, By Gender and Post-GME Career Goals (Top-6) **
Preferred Study Destination
Manage projects 34%
Male 23%
Gender
Live outside my country of
Overall Domestic-Male 31%
Female 78% citizenship
Domestic-Female International-Male Work for a company where I
30%
can travel internationally
International-Female
under 24 73% Obtain a senior level position 30%
Age
61% Work outside my country of
24 to 30 23% 29%
20% citizenship
31 and older 5% I am not changing my original
59% Obtain a midlevel position 29%
plans
54%
68% Industries of Interest (Top-5) **
Undergraduate
Business/Economics 82%
Major **
Media and Communication 59%
Humanities/Soc. Sci. 23%
23% Consumer products 54%
STEM 10% 60% Media/Entertainment 48%
I am more willing to consider
18%
online learning Consulting services 40%
Preferred Study Destination (Top-5) 31%
Technology 28%
18%
United States 16% Functions of Interest (Top-5) **
25% Marketing/advertising/brand
United Kingdom 14% 90%
management
0%
Netherlands 13% I am more willing to consider a Sales/business development 39%
24%
business school closer to home
Canada 10% 38% Strategy 33%
25%
France 10% Consulting 31%
* N = 80 General management 21% 40
** May add up to more than 100 percent due to multiple selections.Appendix B: Analyses by
Candidate Citizenship
The following section focuses on individuals planning to enroll in
a GME program in 2021 and summarizes the variations by
candidate citizenship.
Countries/Regions reported in this section include:
• Canada • Nigeria
• France • United Kingdom
• Germany • United States
• Greater China • United States –
• India Underrepresented
Populations (URPs)
• Italy
Back to Table of Contents
41Canada
Country of citizenship
Demographic Group Impact of COVID-19 **, By Gender Post-GME Career Goals (Top-5)**
Male 52%
Gender
Overall Male Female Get a raise/salary increase 45%
Female 47% Manage people 44%
45% Obtain a senior level position
I am not changing my 41%
47%
original plans
under 24 31% 43% Manage projects 39%
Age
24 to 30 45% Obtain an executive level position 39%
35%
I am more willing to
32%
31 and older 24% consider online learning
38% Industries of Interest (Top-5)**
I am more willing to 34% Consulting services 41%
Undergraduate
Business/Economics 46% consider a business 34%
school closer to home
Major **
33% Financial services 37%
Humanities/Soc. Sci. 16%
Technology 34%
STEM 46% Investment banking and asset
Preferred Program Types (Top-7) 29%
management
Government 23%
Preferred Study Destination (Top-5) Full-time 1 YR MBA 28%
Part-time MBA 14% Functions of Interest (Top-5)**
Canada 69%
Full-time 2 YR MBA 12%
United States 16% Strategy 48%
Flexible MBA 7%
United Kingdom 6% General management 46%
Master of finance 7%
Consulting 44%
France 3% Executive MBA 5%
Finance/accounting 32%
Spain 1% Master of data analytics 5%
Operations/logistics 31%
* N = 147
** May add up to more than 100 percent due to multiple selections.
42France
Country of citizenship
Demographic Group Impact of COVID-19 **, By Gender Post-GME Career Goals (Top-7) **
Male 56% Work for a company where I can travel
Gender
Overall Male Female 51%
internationally
Female 44%
Manage projects 41%
62%
I am not changing my
62% Manage people 39%
original plans
under 24 67% 63%
Obtain an executive level position 39%
Age
24 to 30 23% 23%
I am more willing to Live outside my country of citizenship 34%
15%
31 and older 10% consider online learning
33%
Get a raise/salary increase 34%
I am more willing to 26%
Become CEO of a company 34%
Undergraduate
Business/Economics 71% consider a business 29%
Major **
school closer to home 22%
Industries of Interest (Top-6) **
Humanities/Soc. Sci. 10%
Consulting services 41%
STEM 31%
Preferred Program Types (Top-10) Technology 39%
Investment banking and asset management 34%
Preferred Study Destination (Top-5) Full-time 1 YR MBA 26%
Financial services 26%
Master of finance 18%
France 57% Master of management Pharma/BioT/Healthcare products 16%
11%
Master of international… 10% Government 16%
United Kingdom 10%
Master of data analytics 10% Functions of Interest (Top-5) **
United States 8%
Flexible MBA 5%
General management 48%
Switzerland 7% Master of project management 3%
Strategy 48%
Other business master degree 3%
Canada 5%
Consulting 46%
Part-time MBA 3%
Full-time 2 YR MBA 3% Finance/accounting 33%
* N = 61
** May add up to more than 100 percent due to multiple selections. Sales/business development 30% 43Germany
Country of citizenship
Demographic Group Impact of COVID-19 **, By Gender Post-GME Career Goals (Top-5)**
Male 69%
Gender
Overall Male Female Manage people 37%
Female 31%
Manage projects 37%
62%
I am not changing my Work for a company where I can
66% 37%
original plans travel internationally
under 24 74% 55%
Work outside my country of citizenship 32%
Age
24 to 30 21% 17%
I am more willing to Live outside my country of citizenship 30%
14%
31 and older 5% consider online learning
24%
Industries of Interest (Top-5)**
I am more willing to 24%
Undergraduate
Business/Economics 81% consider a business 24%
Consulting services 56%
Major **
school closer to home 24%
Humanities/Soc. Sci. 14% Technology 43%
STEM 20% Investment banking and
33%
asset management
Preferred Program Types (Top-7)
Financial services 31%
Preferred Study Destination (Top-5)
Master of finance 15% Consumer products 23%
Germany 27% Full-time 1 YR MBA 12%
Master of international
France 12% 11% Functions of Interest (Top-5)**
management
Master of management 11% Consulting 59%
United Kingdom 10%
Full-time 2 YR MBA 10% Strategy 54%
United States 10%
Part-time MBA 6% General management 34%
Spain 7%
Finance/accounting 31%
Master of marketing 5%
Sales/business development 31%
* N = 111
** May add up to more than 100 percent due to multiple selections.
44Greater China#
Country of citizenship
Demographic Group Impact of COVID-19 **, By Gender Post-GME Career Goals (Top-5) **
Male 34%
Gender
Overall Male Female Get a raise/salary increase 31%
Female 66%
Obtain a senior level position 25%
56%
I am not changing my Manage projects 23%
54%
original plans
under 24 66% 58%
Obtain a midlevel position 21%
Age
24 to 30 24% 16% Obtain an executive level position 19%
I am more willing to
27%
31 and older 10% consider online learning
11%
Industries of Interest (Top-5) **
I am more willing to 31%
Financial services 52%
Undergraduate
Business/Economics 77% consider a business 30%
Major **
school closer to home 31%
Consulting services 46%
Humanities/Soc. Sci. 19%
Investment banking and
42%
STEM 15% asset management
Preferred Program Types (Top-7)
Technology 23%
Preferred Study Destination (Top-6) Master of finance 20% Consumer products 20%
United Kingdom 27% Full-time 1 YR MBA 18% Functions of Interest (Top-5) **
United States 21% Full-time 2 YR MBA 12%
Finance/accounting 51%
Singapore 12% Master of data analytics 11%
Consulting 50%
Canada 9% Master of marketing 9% Marketing/advertising/brand
36%
management
China 7% Master of accounting 7%
Strategy 35%
Hong Kong 7%
Master of management 5%
General management 34%
* N = 191 #Greater China region includes Mainland China, Hong Kong, Taiwan and Macao
** May add up to more than 100 percent due to multiple selections.
45India
Country of citizenship
Demographic Group Impact of COVID-19 **, By Gender Post-GME Career Goals (Top-5)**
Male 65%
Gender
Overall Male Female Work for a company where I can travel
44%
internationally
Female 35%
Work outside my country of citizenship 41%
76%
I am not changing my
74%
original plans Obtain a senior level position 40%
under 24 45% 81%
Age
24 to 30 42% Live outside my country of citizenship 38%
5%
I am more willing to
5%
31 and older 13% consider online learning Obtain an executive level position 36%
4%
I am more willing to 21%
Industries of Interest (Top-5)**
Undergraduate
Business/Economics 33% consider a business 23%
school closer to home
Major **
19%
Consulting services 57%
Humanities/Soc. Sci. 6%
Technology 48%
STEM 67% Preferred Program Types (Top-7)
Financial services 39%
Full-time 1 YR MBA 29%
Investment banking and
Preferred Study Destination (Top-5) asset management
35%
Full-time MBA 2 YR MBA 29%
Consumer products 27%
United States 32%
Master of management 9%
India 19% Functions of Interest (Top-5)**
Executive MBA 5%
United Kingdom 16% Consulting 62%
Master of finance 5%
Canada 13% Strategy 61%
One-year PGP program 4%
France General management 53%
7%
Master of data analytics 4% Marketing/advertising/brand
39%
management
* N = 330
** May add up to more than 100 percent due to multiple selections.
Finance/accounting 33% 46Italy
Country of citizenship
Demographic Group Impact of COVID-19 **, By Gender Post-GME Career Goals (Top-5)**
Male 56%
Gender
Work for a company where I
Overall Male Female 45%
can travel internationally
Female 44% Work outside my country of
39%
citizenship
66%
I am not changing my
76% Manage people 33%
original plans
under 24 73% 53%
Live outside my country of
Age
33%
24 to 30 16% citizenship
14%
I am more willing to
12% Become CEO of a company 33%
31 and older 11% consider online learning
16%
I am more willing to 27% Industries of Interest (Top-5) **
Undergraduate
Business/Economics 80% consider a business 19%
Major **
school closer to home 38% Consulting services 35%
Humanities/Soc. Sci. 11%
Financial services 31%
STEM 22% Preferred Program Types (Top-7) Investment banking and
23%
asset management
Master of finance 24%
Preferred Study Destination (Top-7) Technology 20%
Master of international
17% Consumer products 17%
management
Italy 26%
France 15% Full-time 1 YR MBA 12%
Functions of Interest (Top-5) **
United States 11% Master of management 8%
United Kingdom 9% Consulting 48%
Master of marketing 7%
Netherlands 5% Strategy 41%
Spain 5% Executive MBA 7% General management 39%
Switzerland 5%
Full-time 2 YR MBA 7% Sales/business development 36%
Finance/accounting 32%
* N = 75
** May add up to more than 100 percent due to multiple selections.
47Nigeria
Country of citizenship
Demographic Group Impact of COVID-19 **, By Gender Post-GME Career Goals (Top-5) **
Work outside my country of
Male 50%
Gender
50%
Overall Male Female citizenship
Female 50% Manage people 47%
76% Work for a company where I
I am not changing my 42%
73% can travel internationally
original plans
under 24 15% 79%
Manage projects 38%
Age
24 to 30 48% 14%
I am more willing to Obtain a senior level position 38%
17%
31 and older 37% consider online learning
10%
Industries of Interest (Top-6) **
I am more willing to 12% Consulting services 55%
Undergraduate
Business/Economics 51% consider a business 13%
Major **
school closer to home 10%
Financial services 48%
Humanities/Soc. Sci. 19%
Technology 45%
STEM 42% Preferred Program Types (Top-7)
Investment banking and asset
45%
Full-time 2 YR MBA 32% management
Preferred Study Destination (Top-5) Petroleum/Energy 35%
Full-time 1 YR MBA 31%
Master of finance 8% Government 35%
Canada 44%
Master of human resource 5%
United States 29%
Functions of Interest (Top-5) **
Master of health administration 3%
United Kingdom 12% General management 60%
Flexible MBA 3%
Consulting 58%
France 5%
Other programs * 17%
Strategy 58%
Nigeria 5% * 1.7% each for Master of engineering management, Master of
entrepreneurship, Master of business information technology, Hybrid MBA,
PhD, Joint/dual degree, Master of accounting, Master of international
Finance/accounting 47%
management, Part-time MBA and Master of Data Analytics
Sales/business development 42%
* N = 60
** May add up to more than 100 percent due to multiple selections.
48United States
Country of citizenship
Demographic Group Impact of COVID-19 **, By Gender Post-GME Career Goals (Top-5)**
Male 55% Overall Male Female Get a raise/salary increase 53%
Gender
Obtain a senior level position 41%
Female 45%
56% Manage people 40%
I am not changing my
59%
original plans
53% Get a job with a different company 38%
under 24 30%
Change job functions/occupation 37%
Age
32%
24 to 30 49% I am more willing to
28%
consider online learning
31 and older 21%
36% Industries of Interest (Top-5)**
I am more willing to 23% Consulting services 41%
consider a business 22%
Undergraduate
Business/Economics 56% school closer to home 24% Technology 37%
Major **
Humanities/Soc. Sci. 25% Financial services 35%
Preferred Program Types (Top-7) Investment banking and asset
STEM 31% management
21%
Full-time 2 YR MBA 29% Media/Entertainment 19%
Preferred Study Destination (Top-5)
Full-time 1 YR MBA 16%
Functions of Interest (Top-5)**
United States 89%
Online MBA 8%
United Kingdom 4% Consulting 44%
Master of accounting 7%
Canada 2% Strategy 41%
Part-time MBA 6%
France 1% General management 35%
Master of data analytics 6%
Spain 1% Finance/accounting 35%
Joint/dual degree program 5% Marketing/advertising/brand
24%
management
* N = 662
** May add up to more than 100 percent due to multiple selections. 49You can also read
