ENTREPRENEURSHIP, INNOVATION, AND VALUE CHAINS- The road to sustainable business development - seges
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ENTREPRENEURSHIP, INNOVATION, AND VALUE CHAINS – The road to sustainable business development 10 - 21 September 2018, Horsens, Denmark
Background
Most existing and new businesses have the capabili- The specific learning objectives are to enable the partici-
ty and potential for establishment, development and pants to:
growth. However, the entrepreneur is often so focused • Support and facilitate entrepreneurship, develop-
on his/her idea or invention, thus lacking overview of all ment and innovation
the challenges concerned with the positioning of his/her • Build up entrepreneurship advisory services and
idea in a value chain. The grasp of how this value chain platforms
works together with or against other value chains, and • Have improved their knowledge about their own role
how to make a new business sustainable (profitable) in as catalysts
the long run is critical for the entrepreneur’s business. • Have improved their facilitations skills
• Apply new tools for coaching, guiding and supervi-
This course puts focus on growth drivers and challenges sing entrepreneurs
encountered by entrepreneurs dealing with a business, • Account for and promote the value chain concept
whether it is the improvement of an existing business or • Engage in value chain mapping
the establishment of a new business or how to use this • Outline the roles played by various value chain actors
knowledge as an advisor or a consultant.
Learning Objectives
The overall learning objective of the course is to provide
the participants with hands-on knowledge and practical
tools relevant for entrepreneurship, innovation, and
value chains in SMEs.
During the course the participants will be challenged on
their business development skills and will build up their
capacity to prepare a personal action plan.
The participants will be provided with knowledge, tools
and methods necessary to establish a new business and/
or evaluate and challenge existing and new busines-
ses. They will acquire working knowledge from theory,
business cases, and field trips to local entrepreneurs and
innovative SME companies in Denmark.
Course Outline
The course is based on four themes: The training activities on the four themes will include
1. Entrepreneurship, innovation, and value fundamental theory on the subject supported by busi-
chains – an overview ness cases from the participants and Danish SMEs.
2. Value chains
3. The business canvas model1
4. Personal action plan.
1
https://canvanizer.com/new/business-model-canvas
THEME 1: THEME 2:
Entrepreneurship, Innovation, and Value Chain – an Value Chains
overview. The participants will be introduced to a value chain and
The participants will be introduced to the most com- will work on further defining and developing the value
mon theories on entrepreneurship, business devel- chain over the two weeks’ session.
opment, value chains, and innovation. Cases from the The following topics will be covered:
domestic and international SMEs will be used to make it • The value for the entrepreneur in working with the
practical and applicable. value chain
The following topics will be covered: • Value chain concept and types of value chains
• Theoretical framework on entrepreneurship, inno- • Value chain mapping and analysis
vation, and value chains • Backward, forward and vertical integration into the
• The entrepreneurship sector and its contribution to value chain
development • The value chain and the business model
• The business canvas model • How to use the value chain in the business develop-
• Big data and digitalization as a business and/or for ment
business development • Competitors inside and outside the value chain
• Innovation and business development – stay ahead • How to add value and increase in entrepreneurship
of competition and business development
• The social and/or the green entrepreneurship and • Value chain governance
innovation • Value chain upgrading and business planning for
• Access to business networks value chains
• New products, production methods, organisations, • International trade and value chains
and markets
• Competitiveness, efficiency and market orientation
• Integration into the local, regional, and/or global
economy
• Sub-sector, sector and national competitiveness
THEME 3: THEME 4:
The Business Canvas Model Personal action plan
The business model is the outcome of the business The participants will during the course prepare a draft
planning. The participants will be introduced to three personal action plan for their work related to entrepre-
main elements of the model in order to be able to carry neurship, innovation and value chain. The participants
out business case analyses on business-to-business and will be supervised throughout the development process
business-to-consumer concepts. of their personal action plans.
The following topics will be covered:
a. Value delivery - customer
• Customer segments, Customer relationship,
Channels
b. Value services - products
• Value propositions
c. Value creation – infrastructure
• Key partners, Key activities, Key Resources
d. Value capture
•Revenue Streams, Cost Structure, Profit Zone
Training Methodology
The course methodology will be based on theory (inclu- development programme/project; further, the applicants
ding methods and tools); field trips; and practical work must be supported by the responsible Programme Coor-
with entrepreneurship, innovation, and value chains, dinator and endorsed by the Royal Danish Embassy.
which will give all participants an identical frame of refe- Applicants must have some working experience related
rence. to entrepreneurship and value chains as well as a good
The teaching method will be a mix of open discussion, command of the English language.
debate and lecturing and there will be field trips and
excursions during the course period.
The aim will be to enable the application of theory into
Application Procedures
practical examples, thus inspiring and challenging the
perception and ideas of the participants. Throughout Applicants must fill in the application form ‘Fellowship
the course, the participants will work on their personal Application Form’ which may be downloaded from DFC’s
action plan as to how the new knowledge can be brought website. The filled-in Fellowship Application Form must
into their own organisation. be sent by mail directly to the responsible desk officer at
the Royal Danish Embassy. The final selection of candida-
Facilitators and course manager will be available for tes will be carried out by DFC and the study place.
counselling throughout the course. Deadline for submitting the Fellowship Application form
to the Royal Danish Embassy is 15 June 2018.
Application Criteria Course Fee
This course targets professionals involved in promotion/ The course is co-financed by the central fellowship fund;
development of entrepreneurship and value chains; the
thus, programmes/projects/ NGOs/organisations are
target group includes government staff, members of
charged DKK 7,000 per participant per study week.
support service organisations, SME development centres
The funding required for this course is DKK 14,000 per
and business incubators as well as partners in entrepre-
participant. The fee is all inclusive covering study fees,
neurship, e.g. chambers of commerce, and employers’
international air ticket, accommodation, allowances,
organisations. Further, the course may also be relevant
health insurance, etc.
for universities and other educational institutions invol-
ved in entrepreneurship and value chains.
It is a requirement that the applicants’ organisations are
involved in or affiliated with a Danish supported
Further information Danida Fellowship Centre and SEGES
in brief
For questions regarding the content or implementation
of the training programme, please contact Mr. Torben
SEGES is contracted by Danida Fellowship Centre to de-
Huus-Bruun, Course Manager at thb@seges.dk velop and implement the training programme.
Course Manager and Lecturers What is Danida Fellowship Centre
Mr. Torben Huus-Bruun has 40 years’ Danida Fellowship Centre (DFC) manages and imple-
experience in agricultural/horticultural ments supplies support of capacity development in Dani-
extension service, of which 22 years da’s programmes and projects worldwide. DFC is respon-
from international development coope- sible for the educational, administrative, and practical
ration in more than 25 countries. His aspects of the training. Further information is available at
expertise covers a broad spectrum of in-
www.dfcentre.com
stitutional and organisational skills from
working with demand driven private/
public advisory services. He has trained What is SEGES
many different target groups and has been course mana-
ger on several DFC courses for devel-oping countries. SEGES is part of the Danish Agricultural Industry’s Trade
Organisation: The Danish Agriculture & Food Council
Mr. Ivan Damgaard, Forest and Land- and is the knowledge and innovation centre of Danish
scape Engineer and Graduate Diploma agriculture – the main supplier of professional knowled-
in Business Administration is a Chief ge for the agricultural professions in Denmark ensuring
Adviser, Strategy and Business Devel- that the latest knowledge and technology is deployed
opment at SEGES. He has experience by Danish farmers as quickly and efficiently as possible.
in: business advice, strategic processes, Further information is available at www.seges.dk
business development, value chains,
customer driven innovation, business
canvas models as well as business plans, SEGES
market analysis, and sales and marketing. He has interna- Landbrug & Fødevarer F.m.b.A.
tional experience from working in Georgia and in several Agro Food Park 15,
European countries and has acted as a facilitator on DFC DK - 8200 Aarhus N
courses on entrepreneurship and innovation for devel- Denmark
oping countries. T: +45 8740 5000
E: info@seges.dk - www.seges.dk
Dr. Jørgen Korning (PhD in biology,
exam. oecon.) has been involved in Danish Fellowship Centre
capacity building and business devel- Hostrupsvej 22
opment in developing countries for the DK - 1950 Frederiksberg C
last 30 years. He has been developing Denmark
and leading projects in natural resources T: +45 3536 1322
management and agriculture in Latin E: dfc@dfcentre.dk - www.dfcentre.dk
America, Africa, Europe and South East
Asia. For the past 5 years his focus has
been on value chain development in the agricultural and
adjacent sectors with an emphasis on the public-private
partnerships.
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