Exhibit space sells out quickly! - INNOVATION EDUCATION PARTNERSHIPS - American Society for Dermatologic ...

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Exhibit space sells out quickly! - INNOVATION EDUCATION PARTNERSHIPS - American Society for Dermatologic ...
I N N O VAT ION
                                                    E D U C AT ION
                                              PA RT N E R S H IP S

                Exhibit space sells out quickly!

2020 ASDS Annual Meeting | National Harbor, MD | Exhibit Dates: Oct. 8-11

           Exhibit Application Deadline: April 15, 2020

                  asds.net/AnnualMeeting-Exhibits
Exhibit space sells out quickly! - INNOVATION EDUCATION PARTNERSHIPS - American Society for Dermatologic ...
Why Exhibit?
Meet 1,300+ Potential Customers
The 2020 ASDS Annual Meeting celebrates the Society’s 50th
              Anniversary. This is a must attend event and is
                 expected to attract over 1,200 dermatologic
      ASDS         surgeons and dermatology professionals.
   Exhibit Hall     It’s your chance to meet, influence and
    Sells Out        educate the most elite practitioners
                     in the field looking to improve patient care.                              Meet the ASDS Board of Directors:
      Quickly
                                                                                               asds.net/Board-of-Directors
    Every Year!

Provide Solutions to Thought Leaders
•   The ASDS Exhibit Hall is a hub for innovations in dermatologic surgery, medical dermatology and everything skin!
•   82% of attendees visit the Exhibit Hall primarily to view new products and services.*

                                                                     Join more than 130 industry-leading companies that will
View 2019 ASDS Annual Meeting Exhibitors                             display and demonstrate the medical devices and advances
at asds.net/AnnualMeeting-Exhibits                                   that are changing the practice of dermatologic surgery today.

                                                      82%                          84%
                                               of attendees have            of attendees are more
         79%                                   decision-making             inclined to purchase an
      of attendees                                                           exhibitor’s products
                                                    power in
     spent three or                                                             or services after
                                                 their practice*
    more hours in the                                                          visiting its booth*
      Exhibit Hall*

                                                                                                              82%
                                                                                                     of attendees have already
                                                                                                        purchased or plan to
                                                                                                        make a purchase of
         Make Connections                                                                                products / services
                                                                                                      viewed at the meeting*
           That Matter
      *ASDS Annual Meeting Attendee 2019 Survey Results

                                                               Submit your exhibit application by April 15 to be included
                                                               in the first round of booth assignments.

Apply online! asds.net/AnnualMeeting-Exhibits                                                                                    2
Exhibit space sells out quickly! - INNOVATION EDUCATION PARTNERSHIPS - American Society for Dermatologic ...
Who Attends?
ASDS Members – The Experts
in Skin Health and Beauty.
•   ASDS members performed more than 12.5 million procedures in 2018, over 7.5% more
    than 2017 and a 60% increase since 2012.
•   Top procedures: Over 3.5 million skin cancers and over eight million cosmetic treatments,
    up 74% since 2012.
•   In the last seven years, there has been a:
    n   4x growth in body sculpting / contouring procedures.                                          Past Medical Attendance
    n   78% increase in soft-tissue fillers.                                                          (includes physicians, residents and
                                                                                                      surgical assistants)
    n   74% increase in energy-based treatments.
    n   56% increase in melanoma treatments.                                                          2019 Chicago              1,350
    n   42% increase in wrinkle relaxers.                                                             2018 Phoenix              1,133
                                                                                                      2017 Chicago              1,214
                                                                                                      2016 New Orleans          1,198
    Procedures Performed                                                   Total number               2015 Chicago              1,062
    by ASDS Members in 2018                                                of procedures              2014 San Diego             998

    Skin Cancer Treatments  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 3.5 million
        Non-melanoma (3.35 million)

    Laser / Light / Energy-based Procedures  . 3.49 million
       Wrinkles (809,000)
       Sun Damage (786,000)

    Injectable Neuromodulators  .  .  .  .  .  .  .  .  .  .  .  .  . 2.1 million

    Injectable Soft-tissue Fillers  .  .  .  .  .  .  .  .  .  .  .  .  . 1.6 million

    Body Sculpting .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 623,000
       Cryolipolysis (287,000)

    Chemical Peels .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 497,000

    Microneedling .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 262,000

    Vein Treatments / Sclerotherapy .  .  .  .  .  .  .  .  .  .  . 135,000

asds.net/AnnualMeeting-Exhibits                                                                                                             3
Exhibit space sells out quickly! - INNOVATION EDUCATION PARTNERSHIPS - American Society for Dermatologic ...
Booth Fees
and Payments
Join us for the premier event for dermatology
professionals. This one-of-a-kind meeting offers
you the opportunity to establish new relationships
with customers, strengthen existing relationships
                                                                              2020 Exhibit Booth Fee
and build your brand.                                                         $3,500 per 10 ’ x 10’ (100 sq. ft.) booth
                                                                             View the exhibit floor plan on page 8 or online
What is Included                                                             at asds.net/AnnualMeeting-Exhibits.
                                                                             Exhibit applications, along with full payment, are due
with Your Booth?                                                             April 15 in order to be included in priority point space
                                                                             assignments.
• 8’ high back drape and 3’ high side rails (linear booths
                                                                             Applications received after April 15 will be assigned
  only).
                                                                             exhibit space on a first-come, first-served basis.
• 7” x 44” booth identification sign (linear booths only).
• Four complimentary booth personnel badges
  per 10’ x 10’ booth. (100 sq. ft.).                                      Booth Assignments
                                                                           All exhibit contracts received on or before April 15 will receive
• One complimentary Meeting Pass for every
                                                                           their booth assignment on April 27 via email.
  100 sq. ft. booth purchased, allowing entry to
  the general and scientific sessions.
• One free pre-registration mailing list two weeks                            How Do I Reserve Exhibit Space?
  prior to the meeting.                                                      Applications and deposits can be submitted exclusively
• One free final registration mailing list after the meeting                 on the ASDS website via the online exhibit space
  so you can continue to market to key prospects.                            application at asds.net/AnnualMeeting-Exhibits.
• One complimentary ASDS Annual Meeting Final Program
  per 100 sq. ft. booth purchased (up to five maximum).
• Free listings in the ASDS interactive Exhibit Hall, on the
  ASDS Annual Meeting website and on the mobile app.                               Submit your
• Free listing in ASDS publications, including Currents, the                    exhibit application
  ASDS Annual Meeting Preliminary Program / Registration                         by April 15 to be
  Brochure and the ASDS Annual Meeting Final Program.                             included in the
                                                                               first round of booth
                                                                                   assignments.
    Show Contacts

    Exhibit Space & Advertising                                 Corporate Partnerships                Official Decorator and
    Stephanie Garrow             Lori Scarafiotti               Tara Azzano                           Drayage Contractor
    ASDS Exhibit and             Exhibit/Sponsorship            ASDS Director of Development          Shepard Exposition Services
    Advertising Assistant        Liaison                        and Industry Relations                6101 West 80th Street
    Phone: 847-956-9141          Direct: 847-956-9136           Main Phone: 847-956-0900              Indianapolis, IN 46278
    Fax: 847-956-0999            Fax: 847-956-0999              Direct Phone: 847-956-9128            Phone: 317-677-1235
    Email: exhibits@asds.net     Email: lscarafiotti@asds.net   Fax: 847-956-0999                     Fax: 317-389-5524
    Website: asds.net                                           Email: tazzano@asds.net               Email: Indianapolis@shepardes.com
                                                                Website: asds.net                     Website: shepardes.com

asds.net/AnnualMeeting-Exhibits                                                                                                           4
Exhibit space sells out quickly! - INNOVATION EDUCATION PARTNERSHIPS - American Society for Dermatologic ...
Exhibit Schedule
Meeting Location / Headquarters Hotel
Gaylord National Harbor Resort & Convention Center
201 Waterfront Street
National Harbor, MD 20745
Phone: 310-965-4000		                                                         Submit your exhibit application by April 15 to be
                                                                              included in the first round of booth assignments.

Exhibit Schedule
                                                                                                   Beverage
                   Exhibitor             Installation        Exhibit         Lunch Hours                             Receptions      Dismantle
 Dates                                                                                               Breaks
                  Registration           of Exhibits         Hours            in the Hall                            in the Hall     of Exhibits
                                                                                                   in the Hall

 Wednesday,
                 8 a.m. – 6:30 p.m.     8 a.m. – 6 p.m.
 October 7

 Thursday,
               6:30 a.m. – 6:30 p.m. 7 a.m. – 10 a.m.      Noon – 7 p.m.     Noon – 1:30 p.m.    3:30 – 4:15 p.m.    5:30 – 7 p.m.
 October 8

 Friday,                                                                                         10 – 10:45 a.m.
               6:30 a.m. – 6:30 p.m.                      10 a.m. – 7 p.m.   Noon – 1:30 p.m.                        5:30 – 7 p.m.
 October 9                                                                                       3:30 – 4:15 p.m.

 Saturday,
                 6:30 a.m. – 5 p.m.                       9 a.m. – 2 p.m.    12:30 – 1:45 p.m.   9:30 – 10:15 a.m.                    2 – 7 p.m.
 October 10

Please Note: All times are subject to change.

Exhibit Rules and Regulations are part of your contract.
Important Dates and Deadlines for your exhibit are
provided to keep your exhibit plans on track!
View both online at asds.net/AnnualMeeting-Exhibits

FU T U RE MEE TING S
2021 ASDS Annual Meeting
October 14-17, 2021 • Chicago, IL

2022 ASDS Annual Meeting
September 22 - 25 • Denver, CO

asds.net/AnnualMeeting-Exhibits                                                                                                             5
Exhibit space sells out quickly! - INNOVATION EDUCATION PARTNERSHIPS - American Society for Dermatologic ...
Boost Your Brand
ASDS exhibitors have access to exciting opportunities
that take attendees beyond the booth.

Wednesday Evening
Industry Supported Hot Topic Events
             Wednesday Evening Industry Supported Symposiums allow even
             more face-to-face time to educate attendees on your company,
             products or services.

Exhibit Hall Lunchtime Product
Demonstration Informational Talks
            Captive audience for 45 minutes to share information on
            your product, services or product demonstration.
            Available Thursday, Oct. 8 and Friday, Oct. 9.

Industry Hosted Networking Social Events

             Confirmed exhibitors may host an industry supported networking social
             event as part of the evening program on Thursday, Oct. 8, 7 - 9:30 p.m.
             All functions during this time need to be confirmed through ASDS as a
             part of its partnership opportunities.

Industry Supported Poster Abstracts

            Share your expert knowledge and latest
            research findings with attendees.

asds.net/AnnualMeeting-Exhibits                                                        6
Exhibit space sells out quickly! - INNOVATION EDUCATION PARTNERSHIPS - American Society for Dermatologic ...
Promote Your Booth
Direct physicians to your booth with special
ASDS Annual Meeting advertising opportunities.

Print and Digital Advertising
                      Preliminary Program / Registration Brochure
                      Featured on the ASDS website before the meeting and sent via email.

                      Final Program
                      Distributed to attendees on-site and viewable on asds.net.

                      Website Banner Ads
                      Featured on asds.net/AnnualMeeting.

Highlight Your Participation
                      Registration Tote Bag
                      Include a product sample or promotional piece
                      in the physician tote bags given to every medical registrant.

                      Hotel Door Drop
                      Welcome attendees with promotional materials or product
                      samples right at their hotel door prior to the Exhibit Hall opening.

                      Silent Auction
                      Make a tax deductible donation to benefit ASDS programs
                      and gain exposure outside your booth.

Traffic-generating Features in the Exhibit Hall
• New Interactive Rest and Restore     • ASDS/A Resource Center where attendees       • Dedicated Daily Exhibit Hours
  activities inside Exhibit Hall         must pick-up their physician tote bag          with no competing sessions
• New Industry Product                 • Welcome Reception with complimentary         • Golden Scalpel Knowledge Bowl
  Demonstration Talks                    drinks and hors d’oeuvres                      Competition
• Daily Lunches                        • Networking Reception and Silent Auction      • Sample Saturday giveaway
• Daily Beverage / Snack Breaks          with complimentary drinks and hors           • Gamification Competition
                                         d’oeuvres

asds.net/AnnualMeeting-Exhibits                                                                                    7
ASDS Annual Meeting
Exhibit Floor Plan      October 8-10, 2020
2020 ASDSGaylord
            Annual National
                    Meeting Resort & Convention Center
    Prince
Exhibit     George
        Dates:       Exhibition
               Oct. 8-10, 2020 Hall: DE - Lower Atrium Level
Gaylord National ResortNational  Harbor, MD                                                                                                                                                                                                                                                                                                                                                                                                                          Show Inform
                          & Convention Center                                                                                                                                                                                                                                                                                                                                                                                                         Show Name            ASDS
                                                                                                                                                                                                                                                                                                                                                                                                                                                      Show Dates             Octob

         DOCK                                                                                                                                                                                                                                                                                                                                                                                                                                           Move-In                      1
OFFICE   MGR
                                                                                                                                                                                                                                                                                                                                                                                                                                                           Job #                   M
                                                                                                                                    SERVICE                                                                                                                                                                                                                                                                                                                 AE                  Tara
                                                                                                                                    CORRIDOR

                                                                                                                                    19,141 S.F.
                                                                              EC                                                                                                           IDF                                                EC                          IDF                                                                                                            EXIT

                EXIT    FSPH                                                                                     EXIT EXIT   PS
                                                                                                                                  FS                       FS                   EXIT                                                                                                     EXIT EXIT                                                                                                                                                    Inventory as of 02/26/20
                                                                                                                                    PH
                                                                                                                                                                                                                                                                                                           FS                                                                       PH          FS
                        PS                                                                                                                          8'-11" PS                                                                  FS                                                                          PS                                                                                   PS

                                                                                                                                                                         70'                                                                                                                                                                                                                                                                          Dimension            Size
                                                                                                                                                                                                                                                                                                                                                                                                                                                      10'x10'               100
                                                                                                                                                                                                                                                                                                   EXIT                                                                             EXIT
                                                                                                                                                                                                                                                                                                                                                                                                                                                      10'x40'               400
                                                                                                                                                                                                                                                                                                                                                                                                                                                      20'x20'               400
                                                          Service Desk

                                                                                                                                                                                                                                                                                                     10'                                                                                 10'

                                                                                                                        Product Demos/Talks &                                                                                                                                                                                                                         15'
                                                                                                                                                                                                                                                                                                                                                                                                                                                      30'x50'             1,500
                                                                                                                            Special Events 50'                                                                                                                                                                                                                            20'                                                                         40'x40'             1,600
                                                                                                                                                                                                                      72"/10                        72"/10                72"/10          72"/10                  72"/10                        72"/10
                                                                                                                                                                                                                                                                                                                                                                                                                                                      40'x80'             3,200

                                                                                                                                                                                                                                                                                                                                                                                                                                          EXIT EXIT
                                                                                                                                                                                                                                                                                                                                                                  Silent Auction &                                                                    50'x70'             3,500
                                                                                                                                                                                                                                                                                                                                                                  Resident Golden
                                                                                                                                                                                                               8'     72"/10                                                                                      72"/10                        72"/10       8'   Knowledge Bowl
                                                                                                                                                                                                                                                                                                                                                                                                20'
                                                                                                                                                                                                                                                              Food & Beverage                                                                                                                                                                                            Totals:
                                          FS
                                                    FS

                                                           FS
                                                                                                             EXIT
                                                                                                                 11'    249                FS
                                                                                                                                                    FS

                                                                                                                                                         FS                                                           FS
                                                                                                                                                                                                                               FS

                                                                                                                                                                                                                                     FS                                                                                 FS
                                                                                                                                                                                                                                                                                                                                 FS

                                                                                                                                                                                                                                                                                                                                       FS
                                                                                                                                                                                                                                                                                                                                                                  747
                                                                                                                                                                                                                                                                                                                                                                                                                           FS
                                                                                                                                                                                                                                                                                                                                                                                                                           PS
                                                                                                     11'                                                                                                                                                                                                                                                                  10'
                                                    FS                                                                                              FS                                                                         FS                                                                                                FS

                                                                                    10'
                                                                                                                                                                                                                                                                                                                     80'

                                                                                                                                                                                                                                                                                                                                                                                                                       Rest & Restore
                                                                              Meet-Up Lounge

                                                         72"/10
                                                                                                143         242                    243              342                        343     442                    443              542

                                                                                                141         240                    241              340                        341     440                    441              540                                                                                                                                                               10'
                                                         72"/10
                                                                                                                                                                                                                                                                           ASDS/A Resource Center
                                                                                                                                                                                                                                                                                                                                                                                         40'
                                                                                                139         238                    239              338                        339     438                    439              538
                                                         72"/10

                                                                                                                                                                                                                                                                                                                                                                                                                                          EXIT EXIT
                                                                                                137         236                    237              336                        337     436                    437              536                                  537
                                                                                                                                                                                     10'
                                                                                                                                                                                                                                                                                                                                                                                                                             FS
                                                    FS                                                                                              FS                                                                         FS                                                                                                FS                                            FS

                                          FS                    FS
                                                                                                                                    30"   FS                  FS
                                                                                                                                                                   30"                                         30"   FS                  FS
                                                                                                                                                                                                                                              30"                                                           30"        FS                  FS
                                                                                                                                                                                                                                                                                                                                                30"                 30"             FS
                                                                                                                                                                                                                                                                                                                                                                                          30"
                                                    FS                                                                                              FS                                                                         FS                                                                                                FS                                            FS
                                                                                                                                                                                                                                                                                                                                                                                                                             PS

                                                                                                133         232                                                                333     432                                                                          533              632

                                                                                                                                                                                                                                                                                                                                                                                                                        Food & Beverage
                                                         Food & Beverage

                                                                                                131         230                    231              330                        331     430                    431              530                                  531              630                   631                   730                              731          830

                                                                                                129         228                    229              328                        329     428                    429              528                                  529              628                   629                   728                              729          828
                                                                                                                                                                         10'

                                                                                                127         226                    227              326                        327     426                    427              526                                  527              626                   627                   726                              727          826
                                                                                                                                                                                                                                                                                                                                                                                                                                          EXIT EXIT

                                                                                                125         224                    225              324                        325     424                    425              524                                  525              624                   625                   724                              725          824

                                                                                                                                                                                 CHARGE                                                                                      CHARGE

                                               FS
                                                    FS

                                                          FS
                                                                        30"                          30"          30"               30"
                                                                                                                                               FS
                                                                                                                                                    FS

                                                                                                                                                         FS
                                                                                                                                                                   30"                                         30"
                                                                                                                                                                                                                     20'  FS
                                                                                                                                                                                                                               FS

                                                                                                                                                                                                                                    FS
                                                                                                                                                                                                                                              30"                                                           30"
                                                                                                                                                                                                                                                                                                                            FS
                                                                                                                                                                                                                                                                                                                                 FS

                                                                                                                                                                                                                                                                                                                                      FS
                                                                                                                                                                                                                                                                                                                                                30"                 30"                   30"
                                                                                                                                                                                                                                                                                                                                                                                                                             FS
                                                    FS                                                                                              FS

                                                                                                                                                                                 STATION
                                                                                                                                                                                                                               FS

                                                                                                                                                                                                                                                                             STATION
                                                                                                                                                                                                                                                                                                                                 FS
                                                                                                                                                                                                                                                                                                                                                                                                                             PS
                                                                                                                                                                                                                                                                                                                                                                                                      Meet-Up Lounge

                                                                                                                                                                                                                                                                                                                                                                                                                            72"/10

                                                                                                119         218                    219              318                        319     418                    419              518                                  519              618                   619                   718                              719          818
                                                         Rest & Restore

                                                                                                                        10'                                                                       10'                                                 10'                                          10'                                                      10'
                                                                                                                                                                                                                                                                                                                                                                                                                            72"/10

                                                                                                117         216                    217              316                        317     416                    417              516                                  517              616                   617                   716                              717          816

                                                                                                115         214                    215              314                        315     414                    415              514                                  515              614                   615                   714                              715          814
                                                                                                                                                                                                                                                                                                                                                                                                                            72"/10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Floor Plan L
                                                                                                                                                                                                                                                                                                                                                                                                 10'
                                                                                                                                                                                                                                                                                                                                                                                                                                                      FE               Fire Extin
                                                                                                                                                                                                                                                                                                                                                                                                                                          EXIT EXIT

                                                                                                113         212                    213              312                        313     412                    413              512                                  513              612                   613                   712                              713          812
                                                                                                                                                                                                                                                                                                                                                                                                                                                      FS                    Fire S
                                                                                                                                                                                                                                                                                                                                                                          10'
                                                                        30"                                                         30"                                                                        30"                            30"                   30"            30"       30"            30"                                 30"
                                                                                                                                                                                                                                                                                                                                                                                                                            FS                        FHC              Fire Hose
                                                                                                           20'                                                                 30'
                                                    FS                                                                                              FS                                                                         FS                                                                                                FS

                                               FS          FS                                                                                  FS        FS                                                               FS        FS                                                                                      FS        FS

                                                    FS                                                                                              FS                                                                         FS                                                                                                FS

                                                                                                                                                                                                                                                                                                                                                                                                                            PS

                                                                                                                                                                                                                                                                                                                                                                  709          808
                                                                                                                  20'
                                                                                                                                                                                                                                                                                             40'                                                      30"
                                                    Cosmeceutical Bar

                                                                                                107                                207                                                                        407              506
                                                                                                                                                                                                                                                                                                                                                      30"
                                                                                                                                                                                                                                                                                                                                                                  707          806
                                                                                                           10'                                                                             50'
                                                                                                                                   205                                                                        405              504                                                                                                                                705          804
                                                                     40'
                                                                                                           20'
                                                                                                                                                                                                                                                                                                                40'                                   30"

                                                                                                                                                                                                                                                                                                                                                                                                                                FS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Venue In
                                                                                                                                   203                                                                        403              502                                                                                                                                703          802
                                                                                    10'                           20'                                    10'                                                                                                                                                                                      20'
                                                                                                                                                                                                                                                                                                                                                      30"
                                                                                                                                                                                                                                                                                                                                                                                                                                                      Building NameGaylord National R

                                                    100                                         101                                201                                   301                                  401              500                                  501                                                                               30"
                                                                                                                                                                                                                                                                                                                                                                  701          800                   11'                                                 Hall           Prince Georg

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                                                                                                                                                                                                                                                                                                                                                                                                               PS                                       Floor                   Lowe
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2020 Important
Dates and Deadlines
April 3        Space reservation form due for advertisement in Preliminary Program / Registration Brochure.

April 15       Exhibit application and full payment due to be included in first round of booth assignments.

April 17       Ad materials due for advertisement in the online Preliminary Program / Registration Brochure.

July 15        Deadline to cancel booth application with Full Refund.

               Last day to cancel and receive a partial refund.
               Last day to submit changes to company / product description for Final Program.
August 17      Industry Supported Social Networking application due.
               Industry Hot Topic Educational Symposium application due.
               Industry Informational Talk application due.

               Exhibitor Service Kit emailed to exhibit contact and available online
Late August
               (housing reservation information included in Exhibitor Service Kit).

September 3    Industry Poster Abstract Submissions due

September 6    Space reservation form due for advertisement in Final Program.

September 9    Shepard begins receiving advance shipments to the warehouse.

September 12   Space reservation form due for registration tote bag insert / hotel door drop insert.

September 16   Badge registration form due to register booth staff.

September 17   Discount order deadline for Shepard (standard furnishings).

September 19   Silent Auction donation deadline.

September 20   Ad materials due for advertisement in Final Program.

September 30   Advance freight warehouse deadline without a late surcharge.

October 1      All tote bag inserts / hotel door drop inserts must be approved.

               Printed inserts due for registration tote bags and hotel door drops.
October 7
               Advance freight warehouse deadline with a late surcharge.

October 7-8    On-site freight shipments accepted at the Gaylord Palms Resort & Convention Center.

October 7-8    Exhibitor set-up.

October 8-10   Exhibit Hall is open.

October 10     Exhibit dismantle.

Find complete exhibit information at asds.net/AnnualMeeting-Exhibits                                           9
Exhibit Rules and Regulations
By applying for exhibit space, a company agrees to            right to restrict contests or drawings that it deems       the exhibit history from either company, whichever is
adhere to all conditions and regulations outlined below       inappropriate or unprofessional. Gaming devices of         more favorable, but not the combined history of both
and in the Exhibitor Prospectus. The following rules          any description are not allowed in the Exhibit Hall.       companies. The sale of a product, product line, certain
and regulations have been designed for the benefit of         Approved contests and drawings must comply with all        technology or certain assets to another company will
all exhibitors. The American Society for Dermatologic         local, state and federal laws governing such activities.   be considered to transfer priority points only if and to
Surgery (ASDS) requests full cooperation of exhibitors        The exhibitor must agree to indemnify ASDS, its Board      the extent determined by ASDS in its sole discretion.
in their observance. Please be sure that your                 of Directors, employees and vendors in the event of
promotional department or anyone else involved in the         any claims arising from the operation of the event or      ASDS reserves the right to change the exhibit floor
arrangement for your exhibit has a copy of these rules        activity.                                                  plan, without consultation of contracted exhibitors, if
and regulations. It is the responsibility of the exhibiting                                                              conflicts arise regarding space requests or conditions
company to see that all booth personnel are aware of          4. ATTENDANCE AT EDUCATIONAL                               that are beyond the Society’s control.
and adhere to these rules and regulations and conduct         SESSIONS                                                   ASDS reserves the right to relocate an exhibitor at
themselves in a professional manner throughout the                                                                       any time, with the understanding that if the exhibitor
                                                              Exhibitors are allotted one Meeting Pass per booth
meeting.                                                                                                                 does not agree with such relocation to the extent that
                                                               and additional passes for partnership level to attend
All matters in question not specifically covered              the general scientific educational sessions (not           the exhibitor cannot participate in the ASDS Annual
by the rules and regulations are subject to the               including ticketed sessions). Exhibitor personnel are      Meeting, the full payment for exhibit space will be
decision of the ASDS Annual Meeting leadership                expected to attend as a silent observer and cannot         refunded.
through the staff or Board of Directors. ASDS may             participate in the session in any way. Exhibitors may
grant permission to exhibit subject to such special           not influence the content for educational sessions and     7. BADGES / BOOTH CONDUCT
conditions or limitations as they deem necessary              / or participate in the questions and answers. Any         All representatives of exhibiting firms must register and
to assure that an exhibitor satisfies the basic               company / attendee reported as interfering with the        wear the official exhibitor badge for admission to and
criteria for technical exhibits.                              open forum of ideas and research during the ASDS           while working in the Exhibit Hall. Company badges will
                                                              Annual Meeting may be removed from the meeting             not be accepted in lieu of the official badge. Exhibitors
1. ADVERTISING AND PROMOTIONS                                 and will be brought before the ASDS Professional           may not deface or mark badges in any manner. Affixing
                                                              Conduct Committee.                                         stick-on items, punching, stamping or marking badges
Exhibit items, advertising literature or pamphlets that
are distributed may contain only recognized indications                                                                  is not permitted. Individuals who do not have a badge
                                                              5. AMERICANS WITH DISABILITIES ACT                         will not be permitted into the exhibit area. All booth
and claims. Advertising in any media that particular
products or services have been exhibited at the               Each exhibitor shall be responsible for compliance with    representatives need to be registered with ASDS by
ASDS Annual Meeting or in a manner that could be              the Americans with Disabilities Act (ADA) of 1992 with     August 31, 2020. Your booth fee entitles you to up
construed as an endorsement by ASDS or by its                 regard to their booth space, including but not limited     to four complimentary booth personnel badges for
members is prohibited. The use of the ASDS logo, seal         to wheelchair access.                                      every 10’ x 10’ booth purchased. If additional booth
of approval, trademarks or other similar property rights,                                                                personnel are needed to staff the booth, they must
including those that are in disuse, are strictly prohibited   6. ASSIGNMENT OF SPACE                                     register for the meeting at an additional charge.
in connection with any product or advertising materials       Exhibit space is assigned on a priority point system.      ASDS has a zero-tolerance policy for false certification
displayed or disseminated at the ASDS Annual                  The criteria for issuing points is based upon the          of individuals as exhibitor representatives, office
Meeting. Exhibitors shall not transmit nor permit             number of booths purchased, membership in the              personnel of a physician’s office, misuse of a member
anyone to transmit a description of any part of the           Industry Advisory Council (IAC), years of participation,   registration badge or any other method used to assist
ASDS Annual Meeting by means of radio, television,            level of corporate support and frequency of                unregistered / registered persons to gain admission
cable, videotape or other method of transmission of           advertising in ASDS publications, including:               to the exhibit floor or scientific sessions. If an exhibitor
oral or visual reports without the written permission of      3 points for each booth space purchased,                   violates this policy, it will be cause for expelling the
the ASDS Executive Director.                                  1 point for every year of participation in the ASDS        violator from the meeting and removing a violator’s
                                                              Annual Meeting, 1 point for every advertisement in         exhibit from the floor without obligations on the part of
Advertising materials cannot be distributed outside
                                                              the ASDS Annual Meeting Preliminary Program or             ASDS. Any exhibiting company representatives caught
the exhibitor’s booth. This applies to distributing flyers,
                                                              Final Program, 8 points for Diamond Level partners,        misrepresenting themselves at the meeting may cause
handbills, invitations, magazines or other advertising
                                                              7 points for Platinum Level partners, 6 points for         their company to be prohibited from exhibiting at future
materials to hotel rooms of ASDS Annual Meeting
                                                              Gold Level partners, 5 points for Silver Level partners,   meetings.
attendees. Canvassing or distributing materials in any
                                                              4 points for Bronze Level partners, 3 points for Copper
part of the facility used by ASDS is forbidden.                                                                          Exhibit personnel may NOT enter another exhibitor’s
                                                              Level partners, 2 points for Brass Level partners and
                                                              1 point for Pewter Level partners. The number of           booth without obtaining permission.
2. EDUCATIONAL CONTENT
                                                              points accumulated will determine priority assignment.     Lingering in the aisles surrounding another exhibitor’s
As an ACCME-accredited provider, ASDS must                    Assignment of space will be made upon completion,          booth for the purpose of obtaining product information
ensure all guidelines are followed with regard to             in full, of the application process. Booth size            or distracting other booth personnel is strictly
educational content that is fair, balanced and free           requirements, the booth numbers preferred, date the        prohibited.
of commercial bias. As part of the ACCME Guidelines           application was received and proximity of competitive
for Commercial Support, there must be clear                   or complementary firms also will be taken into
separation between continuing medical education
                                                                                                                         8. CHILDREN
                                                              consideration. Notification of acceptance is given upon
and any commercial promotional activities. As such,           return of completed contract and payment of space.         Children under 18 years of age are NOT permitted to
promotions referencing or linking to educational                                                                         enter the Exhibit Hall at any time during the meeting.
presentations within any ASDS educational content             Companies that have not exhibited at a past ASDS           This restriction includes installation, exhibition and
is prohibited, including mention of abstract or session       Annual Meeting will be required to submit product          dismantling hours. If children are present, they will be
titles, faculty names, etc.                                   brochures, company literature or product samples           required to leave the hall immediately.
                                                              to ensure that the products or services exhibited are
3. CONTESTS, DRAWINGS, ETC.                                   consistent with the interests and educational values       9. FOOD and BEVERAGE
                                                              of the ASDS. ASDS may refuse to accept the                 Exhibitors may serve or dispense food and / or
Contests and drawings are permitted with prior
                                                              application of any company with a display of goods         beverages on the exhibit floor. All food and beverages
approval of ASDS. Requests must be submitted in
                                                              or services that is not compatible with the general        served in the Exhibit Hall must be provided by the hotel
writing prior to the meeting. The rules must be posted
                                                              character and objectives of ASDS.                          caterer, with the exception of individually wrapped,
at the booth and include eligibility, date and time of
drawing, the words “no purchase necessary to enter,”          Companies that have merged with, been purchased            bite-sized pieces of candy. Candy may be supplied by
how winners are notified, etc. ASDS reserves the              by or have purchased another company may use               the exhibitor.

                                                                                                                                                                            10
Exhibit Rules and Regulations (continued)
10. SOCIAL and EDUCATIONAL FUNCTIONS                       Cancellations received  . . . Refund less 25%                • Lasers must be operated in a manner that is
ASDS approval is required for all exhibitor-hosted         on or before Aug. 17          of total booth fees              consistent with accepted industry safety standards
social functions, product demonstrations or meetings                                                                      (e.g., ANSI standards and / or American Laser
                                                           Cancellations received                                         Institute standards). Under no circumstances may
held during the ASDS Annual Meeting.                       after Aug. 17  . . . . . . . . . . . No refund                 lasers be operated in a manner that poses a safety
Exhibitor meetings and events involving medical                                                                           risk to persons standing or walking in the vicinity
personnel may not be scheduled during the Society’s        14. FDA REGULATIONS                                            of the exhibitor’s booth. ASDS reserves the right to
educational program, exhibit hours or social activities.   Exhibitors must abide by all applicable Food and Drug          determine whether a laser poses such a safety risk.
Accordingly, meetings and events are permitted at the      Administration (FDA) regulations, including but not          • Lasers must be operated only within a suitable
following times:                                           limited to any or all approved requirements. Exhibitors        enclosed space with eye protection for those viewing
     Wednesday, Oct. 7 . . . after 8:30 p.m.               are reminded that the FDA prohibits the advertising or         and operating the lasers.
     Thursday, Oct. 8 . . . . . after 9 p.m.               other promotion of investigational or unapproved drugs       • All demonstrations of CO lasers must be conducted
     Friday, Oct. 9 . . . . . . . after 9:30 p.m.          or devices. Products that are not FDA-approved for a           in clear plastic boxes with all sides enclosed,
                                                           particular use in humans or that are not commercially          including the top. Smoke evacuators must be used.
11. MEETING ROOM REQUESTS                                  available in the U.S. will be permitted to be displayed      • Appropriate plastic colored cubicles must also be
A limited number of meeting rooms at the Gaylord           only when accompanied by appropriate signs that                available for any other type of laser being used,
National Harbor Resort & Convention Center will be         indicate the device’s FDA clearance status. The signs          including dye, KTP, diode, ND:YAG, alexandrite and
available to exhibitors on a space available basis. All    must be easily visible and placed near the device itself       ruby lasers.
meeting room requests must be submitted to ASDS            and on any graphics depicting the device. The FDA            • Appropriate eye and electrical protection must
for approval. Meetings involving medical personnel         forbids the promotion of approved drugs or devices             also be required for non-laser light source and
may not be scheduled during the Society’s educational      for unapproved uses. In addition, under FDA rules,             radiofrequency devices.
program, exhibit hours or social activities. Only          the background of the exhibit must show the generic
                                                           name of any product featured.                                The Society may conduct random inspections of
companies exhibiting at the ASDS Annual Meeting                                                                         laser exhibitors during the course of the exhibition.
may request meeting space during the following times:      If the FDA or a court of competent jurisdiction              Companies will be required to comply with any
     Wednesday, Oct. 7 . . . . after 8:30 p.m.             determines that a company’s exhibit at an ASDS               judgment related to safety concerns issued by the
     Thursday, Oct. 8 . . . . . . after 9 p.m.             Annual Meeting is in violation of any FDA regulations,       ASDS. Failure to comply with these policies will result
     Friday, Oct. 9 . . . . . . . after 9 p.m.             including but not limited to the promotional restrictions    in the denial of the use of lasers in connection with
Meeting space requests for under 15 people are not         and rules described above, the company will be               the exhibit.
restricted to the above time constraints and may be        subject to sanctions, including but not limited to the
requested for any time period throughout the meeting.      exclusion from exhibiting at subsequent ASDS Annual          19. LIABILITY AND INDEMNIFICATION
                                                           Meetings.                                                    The exhibitor will be fully responsible for any claims,
Please note: All meeting room requests must be                                                                          liabilities, losses, damages or expenses relating to
limited to a duration of one hour or less. Advisory        15. GIVEAWAYS TO PHYSICIANS                                  or arising out of any injury to any personnel of the
Board Meetings will be permitted to reserve a 2-hour       The American Medical Association (AMA) has adopted           exhibitor or to any other person or any loss of or
time slot and will require a $3,500 reservation fee.       guidelines governing gifts to physicians from industry.      damage to any property of the exhibitor or any other
                                                           These guidelines have been adopted by ASDS and               property where such injury, loss or damage is incident
12. BOOTH ACTIVITIES /                                     other medical organizations and by the Pharmaceutical        to, arises out of or is in any way connected with the
DEMONSTRATIONS / AV                                        Manufacturers Association. Gifts must be of minimal          exhibitor’s participation in the ASDS Annual Meeting
The exhibitor is permitted to demonstrate, within          value, practice-related (related to the physician’s          and exhibits program, and the exhibitor shall protect,
the confines of the booth, the firm’s equipment            work) and entail a benefit to patients. ASDS, in its         indemnify, hold harmless and defend ASDS, its
and to make informal presentations regarding the           sole discretion, shall have the right to prohibit the        officers, directors, agents, members, servants, and
product line or service in the booth. However, other       distribution of any samples deemed objectionable or          employees from and against any and all such claims,
attention-getting devices in the form of entertainment,    otherwise inappropriate.                                     liabilities, losses, damages and expenses, provided
amusement or demonstrations of non-product items                                                                        that the foregoing shall not apply to injury, loss or
or services must be approved in writing by ASDS.           16. PHOTOGRAPHY / VIDEOTAPING /                              damage caused by or resulting from the negligence
Only activities that adhere to the professional manner     AUDIOTAPING                                                  or willful misconduct of ASDS, its officers, directors,
of the technical exhibits program will be permitted.       Due to the sensitive nature of many products and             agents, members or employees of the Gaylord
All demonstrations shall be confined to the space          services displayed in the Exhibit Hall, the Society          National Harbor Resort & Convention Center or its
allocated to each exhibitor. The use of other than         requires exhibiting companies to use the official ASDS       agents, servants or employees. The exhibitor further
closed-sound systems will be permitted only with the       photographer to take photographs, shoot video or             waives any claim against ASDS, its officers, directors,
prior written approval of ASDS. Any exhibit may be         record audio inside the Exhibit Hall. If you’d like to use   agents, members, servants and employees arising
closed if deemed to have an excessive noise level.         your own photographer, you must submit a request             out of the oral or written publication or reproduction
                                                           in writing to ASDS with details clearly stating the          of any statement made in connection with the ASDS
Inspection of the Exhibit Hall will be made during                                                                      Annual Meeting by anyone not an employee of ASDS
installation hours. Every effort will be made to advise    alternative photographer and why you’re requesting
                                                           an exception to the official ASDS photographer.              concerning the exhibitor or
exhibitors of any deviation from exhibit rules at that                                                                  his / her exhibits, products or services.
time. Exhibitors must make all corrections requested       Photography/videography is only permitted of your
by show management at their own expense or                 own exhibit booth, activities and personnel. Exhibitors      In case any part of the exhibition hall is destroyed or
risk removal from the exhibition without notice and        may not photograph another company’s exhibit booth.          damaged so as to prevent ASDS from permitting an
without obligation on the part of ASDS for any refund                                                                   exhibitor to occupy assigned space during any part
whatsoever.                                                17. GOVERNING LAW                                            or the whole of the exhibition period – or in case the
                                                           Exhibitors agree that any disputes between ASDS and          occupation of assigned space during any part or the
13. CANCELLATION / REDUCTION POLICY                        the exhibitor arising out of the exhibitor’s participation   whole of the exposition period is prevented by strikes,
Notification of an exhibitor’s decision to cancel or       in the ASDS Annual Meeting shall be governed by the          acts of God, national emergency or other cause
reduce exhibit space must be received via writing          laws of the State of Illinois.                               beyond the control of ASDS – then the exhibitor will be
(Exhibits Manager, ASDS, 5550 Meadowbrook Drive,                                                                        charged for space only for the period the space was
Suite 120, Rolling Meadows, IL 60008), Fax (847-956-       18. LASER PRECAUTIONS                                        or could have been occupied by the exhibitor; and the
0999) or email (exhibits@asds.net).                                                                                     exhibitor hereby waives any claim against ASDS, its
                                                           In keeping with the recommended safety precautions
                                                                                                                        directors, officers, agents, members or employees for
                                                           for lasers, the Society has adopted the following
Cancellations received  . . . Full Refund                                                                               losses or damages that may arise in consequence of
                                                           policies for laser exhibitors in the exhibit area:
on or before July 15                                                                                                    such inability to occupy assigned space.

                                                                                                                                                                         11
Exhibit Rules and Regulations (continued)
20. BOOTH CONSTRUCTION                                        22. CLEANING                                                 27. SMOKING
All booths are 10’ x 10’ or multiples thereof. Linear         The Society provides aisle cleaning and cleaning crews       ASDS has established a non-smoking policy for
booths will be equipped with an 8’ high back drape            for general Exhibit Hall cleanup before the opening of       the ASDS Annual Meeting. This applies to the entire
and 3’ high side rails. Linear booths also will be            the show and each evening. Exhibitors must arrange,          meeting.
provided with a 7” x 44” identification sign displaying       at their own expense, individual booth cleaning.
the exhibitor’s name and booth number. All exposed            Order forms for booth cleaning will be included in           28. STAFFING SCHEDULE
parts of displays must be finished so as to present           the Exhibitor Service Kit emailed to exhibitors in June.
                                                                                                                           As a courtesy to the physicians attending and to your
an attractive appearance when viewed from the aisles
                                                                                                                           fellow exhibitors, exhibitors must open their booths
or from adjoining exhibits. If other exhibitors or ASDS       23. PRODUCTS / SERVICES EXHIBITED                            at the officially designated time each day and staff
object to any exposed portions of a display, the              Any products or services exhibited (or referred to) must     their booths throughout each day of the meeting,
exposed portions will be draped by ASDS and billed            normally be manufactured or supplied by the exhibitor.       during all exhibit hours, until scheduled closing of
to the exhibitor. All tables used in an exhibit space         In addition, any products or services exhibited (or          the exhibits at 2 p.m. on Saturday, Oct. 26. On the
must be skirted.                                              referred to – and the manufacturer’s policies regarding      days of the exhibition, exhibitors will be admitted to
Linear Booths                                                 recommended use of such products or services –               the hall beginning 60 minutes prior to show opening
Linear booths (including corner booths) must not              must be consistent with the interests and educational        and may remain in the Exhibit Hall up to 30 minutes
exceed 8’ in height. Any construction that extends            values of the ASDS. ASDS may refuse to accept                after the close of the show. Any company that tears
above the 3’ high side rail dividers shall not extend         the application of any company or person whose               down its booth early or does not staff its booth
more than one-half of the distance from the back wall         display of goods or services is not compatible, in           during designated exhibit hours will have priority points
of the exhibit, nor will any display be allowed to limit or   the sole opinion of ASDS, with the general character         deducted and may not be permitted to exhibit at future
otherwise interfere with other exhibits.                      and objectives of the ASDS Annual Meeting. At its            ASDS Annual Meetings.
                                                              discretion, ASDS may require the exhibitor to provide
Island Booths                                                 additional information regarding its products / services.    29. SUBLETTING / SHARING OF SPACE
An island exhibit is an open area of exhibit space with
                                                                                                                           No part of any exhibit space assigned to an exhibitor
aisles on all four sides. The maximum booth height            24. OTHER ASDS REGULATIONS                                   may be reassigned, sublet or shared with any party by
for island exhibits is 16’. Island exhibits may occupy
                                                              ASDS shall have the sole authority to interpret and          that exhibitor.
100% of the rental space but must maintain a 50%
                                                              enforce all rules and regulations governing exhibitors
see-through effect on that portion of the booth up to 8’
                                                              at the ASDS Annual Meeting. Any and all matters not          30. VIOLATIONS OF RULES AND
in height so as not to block booths located on any side
                                                              specifically covered herein are subject to decision          REGULATIONS
of the island.
                                                              by ASDS. These rules and regulations may be
                                                                                                                           Specific punitive actions may be taken against
Booth Construction                                            amended at any time by ASDS upon written notice to
                                                                                                                           companies that are determined by ASDS to have
Please note: The exhibit hall is not carpeted. ASDS           all exhibitors. Each exhibitor expressly agrees to be
                                                                                                                           violated any provision of these rules and regulations.
will be supplying aisle carpet only. Exhibitors are           bound by the rules and regulations set forth herein and
                                                                                                                           The action taken will be determined on the basis of
required to have some type of flooring in their booths        by any amendments thereto adopted by ASDS from
                                                                                                                           the particular circumstance of each case, but in cases
to continue with the professional look our attendees          time to time. Any exhibitor or exhibitor representative
                                                                                                                           involving major violations the action may include
expect. Any exhibitor that does not have flooring will        who, in the opinion of ASDS, conducts himself or
                                                                                                                           immediate closing of an exhibit without refund to the
be automatically supplied with show carpet and billed         herself unethically may immediately be dismissed from
                                                                                                                           exhibitor or exclusion from future technical exhibit
by the decorator accordingly.                                 the Annual Meeting without refund or other appeal.
                                                                                                                           programs.
Hanging signs are not permitted.                              25. SECURITY
                                                                                                                           FOR ADDITIONAL INFORMATION
                                                              The Society will provide security on a 24-hour basis
21. CRATE AND CARTON REMOVAL,                                                                                              For questions regarding exhibiting at the 2020 ASDS
                                                              from the beginning of set-up through dismantling.
ACCESSIBLE STORAGE AND RETURN                                 Furnishing of this service is not to be construed to be
                                                                                                                           Annual Meeting, please contact:
Empty crates and cartons will be removed to storage           any assumption of obligation or duty with respect to         Lori Scarafiotti
and returned to your booth at the end of the show.            the protection of the property of the exhibitors, which      American Society for Dermatologic Surgery
Nothing may be stored behind booths or back wall              shall at all times be the sole responsibility of each        5550 Meadowbrook Drive, Suite 120
drapes. The Society, Shepard Exposition Services, the         exhibitor. ASDS, Gaylord National Harbor Resort &            Rolling Meadows, IL 60008
Fire Marshal and the Gaylord National Harbor Resort           Convention Center or any of its officers, agents or          Direct: 847-956-9136
& Convention Center will inspect all exhibits to ensure       employees shall not be liable for any act of omission of     Fax: 847-956-0999
compliance.                                                   such watchmen. Exhibitors must take precautions to           Email: lscarafiotti@asds.net
                                                              protect their property against pilferage.
“Empty” labels are available at the Shepard Service
Desk located near the Exhibit Hall. Empty stickers are                                                                     Stephanie Garrow
                                                              26. SELLING IN EXHIBIT SPACE                                 Development and Industry Assistant
to be placed on all cartons and crates that are ready
for removal and storage. Do not store products or             Sales of and order placement for merchandise or              American Society for Dermatologic Surgery
literature in crates or cartons marked “Empty” as they        services are permitted in the Exhibit Hall, providing        5550 Meadowbrook Drive, Suite 120
are not accessible during the show.                           all transactions are conducted in an appropriate,            Rolling Meadows, IL 60008
                                                              professional and businesslike manner. No exhibitor           Direct: 847-956-9141
If you require access to storage for materials you will       may display signs advertising the price of any items         Fax: 847-956-0999
need during the show, you may make arrangements               or services available for sale. Any products for sale        Email: sgarrow@asds.net
at the Shepard Service Desk. Materials for handouts           must be the exhibitor’s own merchandise. It is the
must be limited to a one-day supply and must be               responsibility of the exhibitor to have all licenses,
stored neatly within the booth and not behind your            permits and / or registrations as required by the city,
back wall.                                                    municipality and / or the state of Illinois. The exhibitor
                                                              is responsible for all collection and remittance of all
                                                              sales, use or other applicable taxes.

                                                                                                                                                                            12
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