News New building in Muenster In-house exhibitions at home and abroad Extensive research series - weicon
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11th Issue
News
New building in Muenster
In-house exhibitions at
home and abroad
Extensive research
series
www.weicon.de
K
CLIC
in a
HESIVE
t AD
righ
The
Content Page
WEICON News Content
18
Editorial 3
New print products 4–5
January Meeting 6–7
New products I 8 – 11
Turkey 12 – 15
In-house exhibitions at home and abroad 16 – 21
54
Online training course 22
Test results TOOLS 23
New Products II 24 – 27
South America 28 – 31
New Products III 32 – 35
Russia 36 – 37
18
58
Trade fairs 2018 38
Muenster 39 – 43
Quality management 44 – 45
Apprenticeship 46 – 49
Dubai 50 – 53
New building Muenster 54 – 55
DEKRA 56
International branches 57
Research series assembly pastes 58 – 59
Italy 60 – 61
China 62 – 53
Tri Finish 64 – 65
bayti hier 66 – 67
What does...actually do? 69
New staff 2017 71
Legal notice 11th issue – first half of 2018
Publisher:
WEICON GmbH & Co. KG
Königsberger Str. 255
Germany-48157 Muenster
Phone.: +49 (0) 251 / 93 22-0
Fax: +49 (0) 251 / 93 22-244
info@weicon.de
www.weicon.de
Director: Ralph Weidling, Timo Gratilow
Editor: Thorsten Krimphove (V.i.S.d.P.), Tina Spengler, Farina Boenert
Layout & settings: Gabriele Wala
Pictures: FSM Premedia GmbH & Co. KG, WEICON GmbH & Co. KG, Laura Schönfleisch, Franziska Schmidt
WEICON Tri Finish Münster e.V. and Fotolia. weicon.com/app
All rights reserved. Reprinting, transfer into electronic databases and reproduction only with
explicit permission of the publisher. No liability is accepted for manuscripts and photos submitted
unsolicited.
2 WEICON News 1-2018
Dear readers,
I am very pleased to present to you the eleventh issue of our corporate magazine,
WEICON News, today.
Twice a year, we present the latest novelties from our headquarters in Muenster,
from our eight international branches and from our business partners all over the
world in our WEICON News.
In this latest issue, for example, we travel to the other side of the world and tell
you all about our in-house exhibitions in Australia and South Africa.
In a photo series, we offer you a glimpse of our new buildings in Muenster.
We also present to you our new products released in 2018 and discuss several
tests, in which our products achieved outstanding results.
Last year, our company was successfully DIN EN ISO 9001:2015 certified.
This year, we are aiming at improving even further and are currently working
towards the DIN EN ISO 14001:2015 certification – a certification focusing on
environmental management.
As you can see, we have lots to tell you in this latest issue and we once again
cover a broad range of topics from the world of WEICON.
I hope you have an interesting and enjoyable read!
ICK
a CL
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DHESIV
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The Kind regards,
Ralph Weidling
We were awarded a certificate by
Creditreform for our exceptionally
high credit rating.
WEICON News 1-2018 3
Latest news from the
WEICON family
The new WEICON catalogue 2018
New
More compact and tidied up
When it came to designing our new Instead of the previous length of 260 The new catalogue is available in sixteen
complete catalogue, our colleagues from pages, the catalogue was abridged to languages.
the advertising department analysed the a length of 224 pages. Changes were
previous concept and looked for ways to made to the design for it to appear Curious?
optimise it. more modern and in order to make the Download the new catalogue here!
catalogue more compact, cleaner and
easier to use without cutting important
The result information.
speaks for
As usual, our company and our foreign
itself! branches as well as our range of Do you like our new catalogue 2018?
chemo-technical products and tools are We are looking forward to your feedback:
presented in the catalogue. info@weicon.de
4 WEICON News 1-2018
Addition to our advertising material
New WEICON flyers
We expand our range of advertising with the flyer for our new products, they
materials by several new flyers. From are available in English and in German -
now on, you can find all relevant products other languages will be added soon.
from the range of rubber and plastic
related as well as food related products
in our new industry-specific flyers. Along
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/app WEICON News 1-2018 5
www
First January Meeting at the WEICON headquarters in Muenster
Intense exchange of information
At the end of January, the first January After a detailed presentation of the Afterwards, the focus was on the
Meeting took place in our new building technical product features, Mike extensive services provided by
at the WEICON headquarters in Breitenfeld showed the participants the WEICON. These services, such as the
Muenster. All field staff representatives, correct application of the tapes – live on exceptionate number of professionals
employees from the sales and export a big screen! in the field of adhesive technology
departments and all branch managers and the extensive laboratory services
came together to talk about current WEICON can provide, set our company
topics at WEICON and to discuss new
New tools apart from many competitors and make
developments. WEICON very special.
Afterwards, the new WEICON TOOLS
were presented. A complete overview of our
Product feedback and performances is provided by the
guided tour The Coax Stripper No. 1 F Plus expands new Service Guide, which was highly
the range of coax tools and allows acclaimed by the participants. This
At the beginning of the event, our field convenient machining of F connectors was also evident in the results of small
staff representatives gave feedback on and compression connectors. working groups, in which participants
the products introduced last year, most elaborated the special features of the
of which have already become well- The new Cat-Cable-Stripper No. 10 is a WEICON service.
established in the markets. stripper especially for cat cables.
Later in the day, our activities in the
Afterwards, the participants were guided The new Easy Opener, a tool for distribution of tools on the internet
through the new buildings in order to carefully dismantling switches and platform Amazon were presented
gain an impression of the growth of plastic shrouds, was also highly as well as the cooperation between
our company at the headquarters in acclaimed. The sales team received WEICON and the HBZ (training center
Muenster. useful information that will help in for craftsmen) in Muenster. This year, it
upcoming discussions with customers. will be possible to complete a training
about adhesives in Muenster – with a
New chemical practical training part in our company!
products Organizational
issues and service International
On the first day of the event, the focus
was on the new products released
orientation Sales
in 2018, which are officially available
since March 1st. For example, the new The second day of the event started
meeting
Allround Sealing Spray and the two with an extensive presentation of the
Leak Detection Sprays were presented, price development in the field of raw
as well as the new casting and coating materials. The partly drastic price
compound Flex+bond Liquid and the increases will also affect the prices
new Mounting Tapes. of our products, but can be largely
compensated.
6 WEICON News 1-2018
The third day of the event was all about Open Invaluable
our different branches. discussion impulses
First, the eight branch managers "The conference was really good. I
presented their markets and At the end of the day, numerous particularly liked the intense exchange
interesting projects in their countries. points were discussed by the branch between the branches, which offered
Afterwards, Davide Merlo, our field managers. The main focus was on benefits for both, the new colleagues
staff representative in Italy, held a optimizing the cooperation between as well as the experienced branch
presentation and Joan Ferrando, one our headquarters in Muenster and managers. The information gained
of our colleagues from the export the branches, but also on improving will greatly help us to be even more
department, presented the very the exchange between the individual successful in all markets”, Ralph
promising markets in South America. affiliates. Weidling concluded at the end of the
event.
In addition, the participants received an
update on the WEICON Marine project,
the TOOLS sector and our social media
activities.
WEICON News 1-2018 7
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Conne
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Conne Trapez
WEICON Allround Sealing Spray
Allround solution for sealing leaks
We have developed a special spray windows, swimming pools and pond It protects metals from corrosion and
for sealing micro cracks and welds in liner, cellar or ventilation shafts. is free from bitumen and silicone. It
indoor and outdoor areas – the Allround stays highly elastic even during great
Sealing Spray. temperature variations.
Versatile and Allround Sealing Spray is easy to
Allround Sealing easy to apply apply and is completely hardened after
approx. two to four hours.
Spray The Allround Sealing Spray adheres to
nearly every surface, like stone, metal, After hardening completely, the elastic
The spray is a sprayable plastic, which plastic, wood, or enamel, for example. protective layer resists even extreme
can seal leakages in various different It seals cracks and leaks fast and weather conditions and mechanical
fields. reliably. The spray is paintable and strain.
waterproof as well as weather- and UV
For example, it can be used on gutters, resistant. Available in three colours:
sewer pipes and drains, trailers,
campervans and boats, roofs and
grey black whit
e
WEICON Silicone Grease
Special grease for sensitive areas
We have developed a strongly adhesive, It can be used for lubricating plastic It can be used in the food and beverage
transparent Silicone Grease with very components, rubber components and industry, in sanitary and heating facilities,
good plastic compatibility. The grease sealings, for greasing valves, fittings and in the pharmaceutical industry and in
has an H1 NSF registration and is seals, for devices and constructions, sealing technology.
suitable for the lubrication of valves, low-speed bearings and as assembly aid
fittings and seals. for installing O-Rings.
Silicione Grease NSF registration
The grease has an excellent material Due to its H1 NSF registration, the grease
compatibility, is odourless and tasteless, is suitable for applications in sensitive
and temperature-resistant from -50°C up areas, where unintentional contact with
to +200°C. foods can occur.
Oiling of plastic gears
8 WEICON News 1-2018
MESSERSTAHL
Qualität aus Solingen
WEICON TOOLS Coax-Stripper No. 1 F Plus
KLICK
Fast stripping of coaxial cables
WEICON TOOLS, our tool division, The tool is also suitable for TV antenna
expands its range of stripping tools by cables RG58 and RG59), for example.
the Coax-Stripper No. 1 F Plus, which is Its integrated gripping jaws make
a special tool for fast stripping of coaxial screwing F-connectors onto the cable
cables in just one single step. easy and convenient.
Inserting the modules
Easy Integrated
to handle hexagon
The two opposite pairs of knives allow An open hexagon with a wrench size of
a fast and space-saving stripping eleven millimetres is also integrated into
process with a few gentle rotation the tool, which allows the mounting and
movements. The preadjusted sheath dismounting of F-screw connectors.
opening is suitable for common F-screw Particularly in narrow spaces the he-
connectors (6 / 4 mm). xagon provides very good accessibility
and can be used without further prepa-
Therefore, manual adjustment of the ration.
blades is not necessary, which prevents
application errors from happening. The Coax-Stripper No. 1 F Plus has
the TÜV-GS-seal and was developed
according to work safety aspects. For
For compression example, safe storage is guaranteed by
connectors an integrated interlock.
If needed, the knife inserts can be The stripping tool is produced entirely in
exchanged in order to be suitable for Germany, is made from fiberglass rein-
different sheath openings, such as forced polyamide and is lightweight and
compression connectors (6,5 / 6,5 mm). robust.
Knife inserts with different sheath
openings are available separately and
can be changed easily due to a simple
klick system.
Insert modules for
F-connectors
Insert modules for
compression connectors
WEICON News 1-2018 9
WEICON Flex+bond Liquid
Self-levelling casting and coating
compound
We have developed a special com- Flex+bond Liquid is odourless after cu- The compound can be used for appli-
pound for groating and coating works in ring, based on MS polymer and free of cations in different areas, such as for
various application areas – Flex+bond solvents, isocyanate and silicone. It is grouting works in electrical engineering
Liquid. temperature-resistant from -40°C up to and the electronics industry, for potting
+90°C and can even withstand tempe- cable joints, for applications in insula-
ratures up to +120°C for a period of two tion technology, in metal construction,
Flex+bond to three hours. tank and apparatus construction, in
Liquid constructing fittings and in ventilation
and air-conditioning technology.
Flex+bond Liquid is a self-levelling,
Suitable for
1-component compound for grouting various application
and coating works with a maximum lay-
er thickness of ten millimetres.
areas
Casting of electronics
10 WEICON News 1-2018WEICON Galva Spray
Permanent protective layer
We have developed a spray, which The colour of the spray matches hot-
provides a permanent protective layer dip galvanized surfaces and is used for
for all metal surfaces – Galva Spray. the repair of damaged zinc coatings. It
can also be used as a high-grade anti-
rust primer for painting car bodies, for
Over 450 hours example. It provides coatings for welding
of salt spray spots and drill points and can be used as
conductive layer for spot welding.
testing
Galva Spray protects metals from rust
Applying
and corrosion and is fast-drying and Galva Spray
tightly adherent. The spray is salt and
fresh water-resistant and temperature- First, clean and degrease all surfaces
resistant up to approx. +300°C. you want to coat. Shake the can well
before use, until you can clearly hear
In the salt spray test according to DIN the ball bearing rattle. Spray crosswise
EN ISO 9227, metal components which and evenly at room temperature (approx.
had been coated with Galva Spray did +20°C) from approx. 25 cm.
not show signs any corrosion even after
more than 450 hours. The coating is dust-dry after approx.
15 minutes and completely cured after
ten to twelve hours.
Various
applications
WEICON News 1-2018 11WEICON Istanbul annual meeting 2018
Exchange with our field sales force
In February, the annual meeting of our The meeting started on Saturday
Turkish colleagues took place outside at 9 a.m. Our field staff colleagues
the WEICON branch in Istanbul for the presented their different areas and gave
first time. an overview of their upcoming projects
in 2018.
All of the nine field staff employees,
branch manager Tolga Aksöz, Ayetullah In total, 20 application videos and
Dogan from the sales back office, photos were discussed. A prize was
Hasan Altindag from the branch support awarded for the best applications. Ralph Weidling summed up the positive
in Muenster as well as Ralph Weidling result of the meeting: “It was a very
attended the meeting. Then our new products were shown as successful event. Teamwork is key in
well as information about organizational our branch. We have a great team in
On Friday, all participants started at topics and statistics, which Ayetullah Istanbul, which will achieve a lot. Hasan
our branch in Istanbul to travel approx. Dogan presented to the participants. translated the content of the meeting
700 kilometres to the Rixos Downtown very well for me and it was never boring,
Hotel in Antalya. Afterwards, a general exchange of not even for a minute.
information was on the agenda. As there was so much to talk about and
The afternoon was spent as free time, we had so many topics on our agenda,
before everyone came together for a It was 8.15 p.m., when the long next year’s meeting will probably be
joint dinner. marathon meeting came to an end. extended to 1 ½ days upon our co-
workers‘ request.
To support our colleagues in the Turkish
field sales force, I will attend their
most important customer visits. This
leaves a good impression and is much
appreciated in Turkey“.
12 WEICON News 1-2018Turkish wholesaler visits Muenster
Visitors from Turkey
In mid-February, a delegation working Tadzhikistan, Georgia, Uzbekistan and In addition to that, WEICON’s extensive
for our Turkish customer Erkan Makina Kyrgyzstan. service offerings were presented, which
Metal San. Tic. LTD. Sti. in Ankara By offering consulting and further left a significant, positive impression on
visited our company in Muenster. The services as well as by building lasting our guests.
managing director, Levent Kırbaş, as customer relationships and customer
well as six of his employees made their trust, the company Erkan Makina wants
way to Germany in order to be informed to set itself apart from its competition.
Interview
about the latest news at WEICON. They
were accompanied by the manager of Due to its network of branches across After the product training, the managing
our branch in Istanbul, Tolga Aksöz, Turkey, the company has a corporate director of Erkan Makina Metal, Levent
and by one of our colleagues from the philisophy similar to WEICON‘s – you Kırbaş, made time for an interview for
Turkish field sales force. can only be successful and provide our WEICON News.
excellent service for your customers by
operating locally. In the course of the interview, he talked
Erkan Makina Metal about the cooperation with WEICON,
San. Tic. LTD. Sti After their arrival, our guests had the the reputation of German products
chance to get to know the WEICON in Turkey, the importance of training
The technical distributor was founded headquarters during a tour of the his employees well and the Turkish
in 1996 and has its headquarters in premises. customers‘ growing demand for service
Ankara, the capital of Turkey. and consultancy.
The distributor’s product range
Product You can find the complete interview on
includes more than 82,000 products training the following pages of this issue.
and supporting products, which are
mainly used in metal construction and The next day, our visitors took part in Towards the end of their visit in
mechanical engineering. a product training, discussed different Muenster, all participants came together
application videos and received for a group photo before heading to the
The company operates seven branches information about the new products Euro League soccer game between the
in Turkey and also sells its products released in 2018. German team Borussia Dortmund and
in neighbouring countries, such as the Italian team Atalanta Bergamo.
Azerbaijan, Kazakhstan, Turkmenistan,
WEICON News 1-2018 13Interview with Levent Kırbaş
“We are absolutely convinced of WEICON!”
When was your company founded, Which WEICON products are selling build and maintain our good reputation.
where are the company’s headquarters best in Turkey? In addition to high-quality products,
and does it have other branches as well? The market is always in motion and we can also offer expert advice and
Our company was founded in 1996 – but keeps developing constantly. In the great customer service – in contrast to
our roots go back more than 50 years. It is past, brake cleaners or W 44 T were many of our competitors, who do not
the work of my father and my grandfather. highly in demand, for example. But the provide these services. Our company is
Its headquarters are located in Ankara. more we get to know WEICON and the a well-established brand in the Turkish
We operate an overall number of seven many different products, the more our market and well-known for selling
branches in Turkey. best-selling products change. high-quality products, which is why
WEICON is a perfect match for us.
We even have a shop in the 3rd airport, WEICON is one of the brands, which
which is currently being built. As long as has really won us over. WEICON We get a lot of support from WEICON
it is still under construction, we will be offers so many products which help in our customer services, which we are
present on the building site. our customers with their applications. very grateful for. We are very happy to
Solving these problems improves cooperate closely with the WEICON
Which industries do you mainly supply our reputation with our customers branch in Istanbul.
with your products? considerably. That way, WEICON is of
Our product range includes more than great benefit to us. Our sales strategy Which marketing instruments are
82,000 different products. From A to keeps shifting further towards solution- important in Turkey or which do you use
Z, as they say. We primarily supply oriented models. the most?
the manufacturing industries with our I would like to congratulate WEICON
products. The focus is on metalworking What is the reputation of German on its very high-quality marketing
industries and companies. products in Turkey? instruments. Which one we use, really
The term “Made in Germany“ has a very depends on the customers‘ habits.
How did the cooperation with WEICON good reputation worldwide, is highly Older generations like printed materials
start? valued and well-known. That is also better, which is why they prefer
In the Turkish market, some unaccetable the case in Turkey. WEICON products, catalogues and brochures. The younger
circumstances prevail. People start a which are very technical and need a lot generation usually expects an app –
brand which supposedly comes from of explanation, require a certain know- so they prefer technical information
Europe in order to pretend to be a well- how and deserve the logo "Made in services. It is great for us that WEICON
known company. That way, they try to Germany". offers both and can therefore appeal
succeed in the Turkish market. This makes to a very large target group. Brochures
it more difficult for honest and trustworthy Along with the right know-how, WEICON and catalogues remain important, but
companies to enter the Turkish market. is very valuable. If the products are should be extended by a strong online
applied correctly, the brand offers total presence for the use on computers and
We discovered the brand WEICON customer satisfaction, which ensures smartphones. WEICON meets both
two and a half years ago. Naturally, our lasting customer relationships. requirements very well.
first reaction was: "Another one who
has made up a brand and upsets the Please describe the cooperation with What will the cooperation with WEICON
market!“ Fortunately, we then realised WEICON look like in the future?
that WEICON genuinely produces high- We are very pleased with the WEICON’s market share keeps growing
quality products and is a perfect match cooperation between our companies. continually in Turkey and we believe we
for our company. WEICON products are of great value can help the company to further ex-
to our company and help us to further pand.
14 WEICON News 1-2018Are technical training courses important During the training courses, our
for your employees? customers are taught the basics of
Training is very important for us. You adhesive technology. This knowledge is
either sell products price-based or very useful for their daily work. Of course,
value-based. that also increases customer satisfaction.
Increased customer satisfaction also
When selling high-quality products, you strengthens our customer relationships.
do not sell price-based, but based on
If we support WEICON in expanding certain values the customers receive So comprehensive training courses are
further in the Turkish market and keep when buying the product. very important, for my employees as
promoting the brand, we will not only well as for our customers.
stay in the market permanently, but both To be able to offer our customers expert
companies will benefit from the growth advice and to find a solution for their Thank you very much for the interview!
as well. individual applications, we need exten- Thank you very much! I would also like to
sive expert knowledge. In order to build thank WEICON Germany as well as the
As close business partners, we will take this knowledge, comprehensive training branch in Istanbul for the high-quality
all necessary steps and head towards is essential. By means of good training, products and the great cooperation.
the future together with our growing we can offer our customers solutions We are very happy to continue this
product range and increasing sales. and sound advice. successful partnership in Turkey!
What was your impression of the Is it important to also offer training
WEICON headquarters in Muenster? courses to the customers?
I was very impressed by the head- Yes, definitely. Our customers need this
quarters. It shows very clearly how kind of training, we can see that, when
much the company has grown over the visiting them on-site. Precise and high-
past few years. WEICON has invested quality training courses for our custo-
a lot of money in its infrastructure and mers prevent application errors. That
also in its employees. That, too, I find also has a positive impact on the quality
very impressive. of the products.
WEICON News 1-2018 15In-house exhibitions in Germany
Important instrument for sales and
information
In Germany, in-house exhibitions have and customers and can therefore ensure In addition to that, in-house exhibitions
been a well-established instrument for exclusive contacts and an extensive provide good opportunities for our co-
a long time, which sales representatives dialogue between WEICON employees, workers to get to know the employees
use to present their company’s products distributors and end customers. of our distribution partners and to
to a specialist audience. give advice and training on the field of
In-house exhibitions usually take place adhesive technology.
As a strong and competent partner of on the premises of our distribution
the technical trade, WEICON takes part partners for one or two days. Our sales “We have held in-house exhibitions at
in more than 20 in-house exhibitions representatives are available on site in many of our distribution partners and
per year. These exhibitions are an ideal order to present and explain the whole we will continue to use this important
platform in order to establish new range of WEICON products. In in-depths instrument for sales and information in
contacts and provide a useful addition to expert talks, we can discuss our existing the future“, says Rami Awad, field sales
the general trade fairs. and potential customers’ requirements manager at WEICON.
in detail.
In contrast to conventional trade fairs, in-
house exhibitions can be adapted to be
more specific for the relevant company
16 WEICON News 1-2018Promotion in South Africa
Strengthening our brand
In February, our South African branch WEICON and our broad range of
launched a promotion campaign on the product better known“, says Ruwayda
premises of the technical distributor Bull, manager of the Cape Town branch.
Boland Bearings & Agri Supplies in
Worcester.
Boland Bearings &
The booth with our products was put Agri Supplies
up in the company’s car park. For this had become an increasing part of the
purpose, our new pavilion, specifically The technical distributor Boland business.
designed for WEICON, was used for the Bearings & Agri Supplies was founded
first time. in Worcester on April 1st, 1990 as
Boland Bearings & V-Belts.
Worcester
Our colleagues presented products
from the whole range of WEICON The name was chosen due to the high Worcester is a town located in the
products. Our demo pieces were very demand for bearings. Western Cape, a province of South
helpful, too, for showing the visitors Africa. The town provides commercial
how our adhesives work. In addition to all kinds of bearings, the and shopping facilities for its surroun-
distributor’s broad range of products ding wine and fruit growing regions and
Refreshments were also served: Our also includes gaskets, couplings, also serves as headquarters for the
colleagues grilled sausages for the engines, conveyer belts and lubricants. provincial government. It is located 120
guests – which they loved! kilometres north-east of Cape Town and
In 2012, the company changed its name has a population of more than 100,000
“We expect events like the one in to Boland Bearings & Agri Supplies, as inhabitants.
Worcester to help us make the brand the distribution of agricultural products
WEICON News 1-2018 17In-house exhibitions in Australia
Successful premiere
In November, our colleague from the AG has organized in-house exhibitions Associated Gaskets
international sales department, Norman for the first time at its branches in
Otto, travelled to Australia to visit our Sydney and Brisbane. Because they
(AG)
local partner. He came back to Muenster were premieres, our partner was not
with many news and impressions, sure how many customers would be Associated Gaskets was founded
as he was able to assist our partner interested in the events. However, there in 1965 as a small private company
Associated Gaskets (AG) in holding two was nothing to worry about as both in Sydney. In the meantime, AG has
in-house trade fairs. days were very successful. developed to a medium-sized company
with six branches throughout Australia.
18 WEICON News 1-2018adhesive tapes and security products During the exhibitions, several
as well as, of course, WEICON chemical presentations of the suppliers of AG
products. were held. Our colleague Norman
also had the opportunity to present
our company to the visitors. He held
Very good rate a 30-minute company presentation
about WEICON and about our range of
The managing director of AG, Kurt products.
In addition to its headquarters in Harding, invited about 100 of his
Sydney, AG is represented in Newcastle, customers to the fair in Sydney and Afterwards, he and the guests were
Wollongong, Brisbane, Melbourne, about 80 people in Brisbane. More than able to make practical tests with our
Mackay and Perth, covering most of the 30 customers followed the invitations to technical sprays and present the
Australian continent. both fairs and came to the events – a application of the products in real life.
really remarkable rate!
Associated Gaskets has a very good
reputation in the Australian industry "The in-house shows gave us the
In-house
because of the very good customer opportunity to deepen the good exhibitions as useful
service and the high-quality products relationship with our customers while
from well-known manufacturers. providing information about our new
sales support
products. Our customers could also
AG has customers in a wide variety take product samples and have "I had very interesting conversations
of industries, such as in construction, technical questions answered by our at the in-house exhibitions. The quality
in the chemical and petrochemical experts. The exhibitions also provided a was of the discussions was really great
industry, in aerospace and defense, in great opportunity to get feedback from due to the highly professional audience.
mechanical engineering, in the energy our customers and to find out how an After the very good first attempts in
industry or in the oil and gas industry. even better and closer cooperation can Australia, I can only highly recommend
be realized. this distribution instrument. In-house
Due to this broad field of various We are completely satisfied with the exhibitions offer an ideal opportunity to
industrial sectors, AG's product range events and will organize further in- get direct contact with the customers",
also includes a wide range of different house exhibitions in the future" Kurt says Norman Otto.
products and components, such as Harding says after the events.
seals, electrical and thermal insulations,
WEICON News 1-2018 19Interview with Kurt Harding
“In-house exhibitions are still fairly unknown
in Australia”
How long have you been a business We also have a number of customers Where and when did the in-house
partner of WEICON? very satisfied with WEICON Elastic exhibition take place?
We have been working with WEICON Adhesives such as the Black Seal, The exhibitions took place over two
since 2013. Aqua-Flex and Flex 310 Crystal and the separate days in November of 2017.
WEICONLOCK range of threadlocking One in our Sydney head office and
Does your company have a focus on adhesives. another in our Brisbane location.
certain sectors of industry?
Not particularly. We work with a wide How did you come up with the idea for How many customers did you invite?
range of different industries including the in-house exhibitions? We invited about 100 customers to
heavy equipment repairs, transport, It came together partly as a result each of the events.
construction, mining, engineering, of conversations with Norman from
power generation and many, many WEICON. He has always spoken of the How many visitors attended the events?
more. benefits he has seen when customers About 30 visitors turned up for each of
get to interact with WEICON products the in-house exhibitions (a very good
Which WEICON products are highly at trade shows. Trouble is, we could not turnout, Ed.).
demanded in Australia? find a suitable trade show in Australia
The WEICON range is still quite new in so I decided we would do our own. Was there a focus on certain WEICON
Australia but growing steadily as people products?
come to learn about it’s excellent Are exhibitions like that well-known in Not specifically, it was more a promotion
combination of features, reliability Australia? of the range. For the open days, we set
and value. More specifically, we have Not at all. Open days are quite rare and up a series of small stands to promote
seen excellent customer feedback on are usually only done when a company different parts of our product range.
a number of the specialized sprays opens a new building or has a new
(including Leak Detection and the new product to launch. In 15+ years, I have
Crack Testing Kit) as well as the Epoxy not heard of another company doing
Resin Putty. the same thing as us.
20 WEICON News 1-2018What feedback did you get on the in- Are you planning on holding more of
house exhibitions? these kinds of exhibitions in the future?
The general feedback from our We would. We’d try and add even more
customers was that the day was quite value for our customers in the future.
helpful in giving them more information
on what we can offer.
For further information on Associated
WEICON products were heavily We have a huge range of products and Gaskets visit:
featured on the Adhesives and Sealants it sometimes hard to communicate all
stand as well as the Technical Sprays the things we can do. Customers being www.agaus.com.au
and Lubricants stand. Our new range able to come in and see for themselves
of WEICON stripping tools was also is a real benefit.
featured on our Electrical products
stand. We also heard that people found it very
useful to be able to see some of the
We also conducted a series of products in action. Actually seeing the
presentations during each day. One plastic metal, or using a cable stripper,
was specifically on WEICON Adhesives was really good.
whilst another was entitled Technical
Sprays for Industry. Both were 100%
focused on WEICON products.
WEICON News 1-2018 21Muenster 5.30h
Sydney 15.30h
Early morning online training course at WEICON
Bright and early
The cooperation with our business to be held very early in order to reach
partner in Australia, Associated Gaskets the Australian employees during their
(AG), is a very close one. working hours.
This year, we have been intensifying the
cooperation by running several training
So the training
courses in order to increase sales of our started early
products in Australia.
indeed! Joel Patterson, marketing manager at
AG, was very pleased with the outcome
Online training At 5.30 a.m., a link was posted online and concluded that online training cour-
course for everyone to log on in time for the ses are a perfect way to provide infor-
training course. Just before 6 a.m. our mation and train employees simultane-
In early March, a product training course time (4 p.m. in Sydney), the training ously all around the world.
on our range of tools was held in order started.
to give detailed information on the ad- There were no technical issues whats-
vantages and the handling of WEICON Within 45 minutes, our WEICON TOOLS oever – a great start to further online
TOOLS straight to the sales employees sales manager Patrick Neuhaus infor- training courses in the future!
at AG. med the Australian employees on the
different tools and demonstrated the
correct use of the products live.
Associated Gaskets
Different time zones (AG)
demand good 18 participants took part in the training
online, located all over Australia. Most Associated Gaskets was founded
organisation of the participants were employees from in Sydney in 1965 as a small private
the company’s headquarters in Sydney, company. Meanwhile, AG has grown
The challenge was to organise the but employees from Brisbane, Mackay, to become a medium-sized company
training course. AG operates six Newcastle, Wollongong, Melbourne and operating six branches all over Australia.
branches, which are located all over the Perth participated actively as well. In addition to the headquarters in
continent. The time difference between Kurt Harding, general manager of AG, Sydney, AG is also located in Newcastle,
Sydney and Muenster is ten hours, so expects a lot of the event. All six bran- Wollongong, Brisbane, Melbourne,
the training course in Muenster had ches received samples of the different Mackay and in Perth and is therefore
tools prior to the training course – an present in most areas across Australia.
excellent preparation!
22 WEICON News 1-2018Test on stripping tools
Outstanding results
In the April 2018 issue of the popular their measurements, material and
DIY-magazine "selbst ist der Mann", weight, manufacturing quality, surface
stripping tools were tested. finish or embedding of the blades.
Recommendation
Subjective criteria were also taken No. 400
We provided the magazine’s editorial into account in the rating, such as
department with some of our WEICON ergonomics and versatility. In the category ‘cable strippers‘, seven
TOOLS to take part in the test. tools were tested. Again, two of the tools
The tests were conducted by the Of course, the tools were also tested in were rated as “Excellent“. Our No. 400
independent research and testing hands-on situations, like using them on achieved an overall rating of 1.4 and was
institute (VPA) in Rermscheid and the different wire and cable diameters, for chosen as “Recommendation“ by the
results our WEICON TOOLS achieved example. magazine.
really speak for themselves!
“We are very proud of the results
Test winner our products achieved and we feel
Extensive No. 5 encouraged in the work we do. The
series of high quality of our stripping tools was
In the category ‘isolation stripping tools‘, clearly shown in the tests conducted by
tests eleven tools were tested. Two were rated the VPA Remscheid“, says Daniel Filip,
as “Excellent“. who is in charge of sales of WEICON
The VPA conducted some in-depth tests Our Wire Stripper No. 5 achieved an TOOLS.
on the tools and examined many different overall rating of 1.3 in this category,
features of the products – for example, which even made it the test winner.
WEICON News 1-2018 23Nonfood Compounds
Program Listed P1
WEICONLOCK SI 303-31
Sealant for sensitive areas
For applications in sensitive areas, such SI 303-31 also has a high resistance
as in the food industry or in the drinking to weather conditions, ageing and UV
water sector, we have now developed radiation and is temperature-resistant
a low-strength, permanently elastic from -40°C up to +180°C.
pipe and thread sealant. The sealant
is suitable for cold water pipes made
from plastic and metal and is called
Particularly
WEICONLOCK SI 303-31. suited for sensitive
areas
WEICONLOCK
SI 303-31 The sealant can be used in many
sensitive areas, for example for sealings
WEICONLOCK SI 303-31 is an acetate- in the food industry, such as in dairy
curing 1-component silicone sealant, factories or slaughterhouses, in the
which has a good chemical resistance beverage industry or in canteen kitchens.
to dilute acids and bases. The sealant
Easy
is suitable for plastic threads or SI 303-31 can be used for sealing to apply
combinations of plastic and metal and is ceramic surfaces in the drinking water
highly resistant to tearing and notches. section or for sealing plastic threaded For best results, degrease all
connections in cold water plastic pipes. components you want to seal. Then
apply SI 303-31 evenly and install the
components immediately.
24 WEICON News 1-2018Urethane 80 Putty can be used for the repair of conveyer belts.
WEICON Urethane 80 Putty
Coating for quick repair works
We developed a special putty for quick Urethane 80 Putty has a high shock and It can be used for the repair of rubber
repairs of rubber and metal components abrasion resistance, high elasticity as components, conveyer belts and rubber
– Urethane 80 Putty. well as well as a high resistance to wear coatings, as flexible wear protection in
and tear. pump housings and impellers, and for
Its pasty texture allows applications the quick repair of worn-out seals and
Urethane on vertical surfaces. It is temperature- rubber rollers.
80 Putty resistant from -60°C up to +90°C.
The putty is a polyurethane system,
which is made from two components
Suitable for various
and has an excellent mechanical applications
strength. The pasty resin can be used for
the quick repair and coating of rubber The urethane is very versatile and can
and metal components, which are be used in many different areas, such as
exposed to shocks, abrasion, vibrations in mines, in surface mining, in industrial
or motions. plants or in agriculture.
Quality
n
a
Germ
e
ra d
lg
ria
In d u st
WEICON News 1-2018 25WEICON Mounting Tape Grey
Strong hold on even surfaces
We developed special tapes and thereby suited for bonding components with low The grey mounting tape can be used
expanded our product range. surface energy, such as PE and PP, as for numerous different applications,
well as for powder coated surfaces. such as in automotive and car body
The tapes can be applied on their own engineering, in the caravanning sector,
and also in combination with adhesives The tape is highly flexible for an optimal in metal and apparatus construction, in
and sealants for hybrid adhesive compensation of tension in bondings the electronics industry, in engineering,
joints. One of these tapes is WEICON on curved surfaces. It can be used for in advertising technology, as well as in
Mounting Tape Grey, which provides permanent bondings in indoor as well as shipbuilding and boating technology.
extreme hold on even surfaces. outdoor areas. The tape is temperature-
resistant from -40°C up to +120°C as
well as resistant to UV radiation and
For low-energy moisture.
plastics
The tape is a strongly adhesive, double-
Various
sided bonding tape made from modified application
acrylic foam. It holds up to 85 kg per
meter. The tape is particularly well-
areas
26 WEICON News 1-2018WEICON Mounting Tape Transparent
Strong hold for hybrid adhesive joints
We have developed special tapes and The transparent Mounting Tape is The transparent Mounting Tape
thereby expanded our product range. a double-sided, highly transparent can be used for numerous different
bonding tape made from acrylate applications, such as in advertising
The tapes can be applied on their own adhesive. It holds up to 80 kg per meter. technology, in trade fair and exhibition
and also in combination with adhesives construction, in the caravanning
and sealants for hybrid adhesive The tape is particularly well-suited sector, in car body and automotive
joints. One of these tapes is WEICON for visible and therefore demanding, engineering, in metal construction and
Mounting Tape Transparent, which is constructional bondings, which in the electronics
particularly well-suited for visible and permanently fasten transparent objects
therefore demanding bondings. in indoor as well as outdoor areas.
The tape adheres strongly and securely
Hybrid adhesive to nearly all even surfaces, such as
joints glass, plastics, steel, aluminium or tiles.
The tape is temperature-resistant from
In hybrid adhesive joints, the -40°C up to +160°C as well as resistant
components which are going to be to UV radiation and moisture.
bonded are fastened by two different
materials, one adhesive and one
mounting tape. The bonding tape allows
Various
safe positioning of the component, until application
the adhesive, which will permanently
hold the component in place, is cured
areas
and has reached full strength. The tapes are
easy to apply
That way, the tape helps to hold the
component in place in this type of
bonding. In order to achieve best results, all
surfaces that are going to be bonded
have to be clean, dry and preferably
Well-suited for visible even. The temperature should be
and demanding above 10°C when applying the tape.
The Mounting Tapes are not suitable for
bondings wallpapers or other delicate surfaces,
as they could be damaged when the
tapes are removed.
WEICON News 1-2018 27Business trip to South America
Five countries in two weeks
In February, our colleague Joan One of the main goals of the trip was to Within the two weeks, he caught ten
Ferrando from the export department further establish the brand WEICON in flights in total and travelled approx.
travelled around South America for South America and make our products 27.000 km.
business and went to five different known.
countries in just two weeks. He had In comparison: If you kayaked all
meetings with distributors, led training On his trip, Joan went to Argentinia, the way around South America, you
courses and gave information about our Bolivia, Peru, Ecuador and Colombia. would also travel a distance of 27.000
new products released in 2018. kilometres in total.
Argentinia
Before catching a connecting flight,
Joan had five hours in Argentinia,
which he used to visit a local technical
distributor. He presented the new
products released in 2018 and
discussed the annual plan as well as
further strategies for the Argentine
markets with the managing director.
Bolivia
In Bolivia, Joan visited one of our
new distributers, who started selling
WEICON products just recently. Getting
to know each other was the main goal
of this visit, during which our colleague
28 WEICON News 1-2018also trained the local sales team. As chance to get to know an interesting
Colombia
a positive result, the distributor has application of Plastic Metal WP in the
already ordered more products in field of mining and to report the demand In Colombia, we have had very good
Muenster. for the new Urethane 80 Putty in one of experiences with the WEICON van
the local mines to our headquarters in (article in WEICON News, issue 2-2017).
Muenster. If this positive trend continues, all sales
Peru employees of the distributor will get
their own van with WEICON design.
We have been working together with a
Ecuador That means there could be four vehicles
technical distributor in Peru for several on the road in Colombia for sales and
years already. Joan helped creating the In Ecuador, Joan visited a customer service in the near future – a great
annual plan and also conducted some for the first time who we could acquire development!
customer visits there. This gave him the last year. Getting to know each other
in person was the main goal here, too.
In addition to that, Joan ran a two-day
Positive
product training course, presented our outcome
new products and discussed the annual
plan for 2018 with the distributor. “It was a very eventful trip with very
interesting conversations. South
America has great economic potential
and it is very important for us to
establish the brand WEICON there and
to offer our products locally in order
to participate in the countries‘ positive
developments“, concluded Joan after
his trip.
WEICON News 1-2018 29Interview with Joan Ferrando
“I am passionate about my job!”
Joan Ferrando has been working for in combination with my language skills. really understand what they use our
WEICON since 2014 and has been area That’s how I came to WEICON. products for and how I can help them.
sales manager for the countries Italy I give on-site training courses and go
and Portugal since 2015. Since January WEICON News: What do you like abut to customer meetings along with our
2016, he has also been overseeing Muenster? business partners. My job is incredibly
sales in the South American countries. Joan: I have made good friends here. varied and I am very happy I get to do it.
Muenster is a great city, which has a lot
He sometimes brings home some to offer in terms of sports and cultural WEICON News: And what does a
interesting stories from his trips – like activities and has a high quality of living business trip usually look like for you?
the story about the specially designed in general. My family and I are very Joan: Most of all, I travel in order to do
WEICON van (WEICON News 2/2017). happy here. Our little son grows up in business and to come back with orders.
Joan has an exciting job, which he is two languages – German and Catalan. That means I present our products to
very passionate about. We have asked Soon, he will also have an Argentinian customers, so we can find the right
him where his passion comes from. nanny, which is really great. product suitable for their applications.
WEICON News: You were born in Spain. WEICON News: Please give us a I am working on establishing the brand
What brought you here to WEICON in description of your job! WEICON particularly in South America,
Muenster? Joan: As an area sales manager, part of as it has great economic potential. I
Joan: I grew up near Barcelona and my job is to support my customers in believe you can only make successful
studied German and Italian there. South America and Portugal from the business deals by building close
office in Muenster or at trade fairs. cooperative relationships with your
After I had also gone to university customers. You have to get in touch
in Freiburg for four semesters and I also support our colleagues Davide with people locally. That is why I find it
completed a postgraduate degree in and Roberto in Italy. I’m in touch with important to also do activities with our
logistics in Barcelona, I applied for jobs them on a daily basis. business partners that have nothing to
in Germany. After gaining a lot of work do with work or the office. Between our
experience in economics and working The other part of my job is to travel a distributor’s employees in Peru and me,
in two different export jobs, the job as lot to be able to serve my customers it has almost become a small ritual to
area sales manager was perfect for me locally. That is the only way for me to play soccer together after 8 p.m.
30 WEICON News 1-2018WEICON News: So you experience a lot WEICON News: Which personal skills customers you have met. And I am very
on your trips? are important for your job, in your passionate about my job. That puts a lot
Joan: When I tell people what I do for opinion? of things into perspective.
a living, a lot of them say: “Wow, you Joan: Generally, it is important to be open-
travel a lot!“. Which is true. But you minded. My Catalan-German influence WEICON News: And when you are back
can’t compare it to going on a holiday. and my Mediterranean mindset are a home in Muenster?
Most of the time, I go to industrial and good combination. That is something I Joan: Then I also enjoy working at the
underdeveloped areas, where I see the often benefit from in other countries in office. I don’t have a “Sunday feeling“.
“real life“. That is always an incredibly terms of mutual understanding. So I always look forward to the working
interesting experience for me. So it all week and to seeing my colleagues.
depends on travelling with your eyes WEICON News: Your trips are We are a pretty diverse group working
wide open. When you do so, you can exhausting sometimes. Most recently, in the export department. That way,
learn a lot about a country and its you travelled to five countries in ten we complement each other very well.
people, even on a business trip. days, catching ten flights. How do you Everyone has something to share and
do that? learn from everyone.
Joan: That certainly sounds extreme.
But once you are there, you just do it.
You don’t notice anymore how many
flights you have caught or how many
WEICON News 1-2018 31WEICON TOOLS Easy Opener
Gentle use on sensitive materials
Our product range of special tools, with a screw driver or palette knife. And The tool provides three surfaces with
WEICON TOOLS, is now expanded by that’s when it happens: The sensitive different material thickness, which allow
the Easy Opener. plastic surfaces are scratched and need a flexible use on nearly all sensitive
to be replaced. materials, such as plastic or acrylic
This is a special lever tool for the gentle glass.
assembly of sensitive components, For a gentle use on sensitive surfaces,
for opening clipped housings and for we now offer the perfect solution: the
the gentle removal of various different Easy Opener.
Many areas of
mounted plastic parts. appliaction
This tool is made from a material which
is both flexible and stable at the same The Easy Opener can be used in many
Levering and gentle time, which makes it suitable for various different areas. Whether in crafts, in
opening with one different applications. industry or in DIY tasks – you can use
this new tool everywhere.
single tool For example, it removes base covers,
baseboards, switches and sockets The Easy Opener is produced entirely
Who doesn’t know this situation? You without leaving scratches on sensitive in Germany and made from fiberglas-
need some painting works to be done surfaces. reinforced polyamide.
and have to remove sockets, switches
and baseboards. You do the levering
32 WEICON News 1-2018WEICON Leak Detection Spray viscous
Find leakages in gas pipes
We developed a further spray for finding
leaks in pressure pipes – Leak Detection
Spray viscous.
Leak Detection Spray viscous is used
for locating cracks or porous parts in
gas pipes safely and easily.
The spray does not form any hazardous
compounds with the gases carbon
dioxide (CO2), propane, butane,
acetylene, oxygen, city and natural
gas, nitrogen, nitrogen oxide (N2O) and
fluorinated hydrocarbon and is non-
flammable.
Various
application
areas
It can be applied to wherever compressed
air or gaseous substances are being used, The sprays are
for example to pipings, tubes, screw easy to handle
connections, fittings, valves, connections
and adapters.
Apply Leak Detection Spray to the
part you want to examine. Leaks will
become visible immediately through
bubbles emerging. Due to the spray’s
sensitivity, even extremely small leaks
WEICON Leak Detection Spray frost-proof can be detected.
Find leakages even in cold
weather
Now, we present a spray for finding gas, nitrogen, nitrogen oxide (N2O) and
leaks in pressure pipes even at low fluorinated hydrocarbon and is non-
temperatures down to -15˚C – Leak flammable.
Detection Spray frost-proof.
Various application
Frost-proof areas
to -15˚C
It can be applied to wherever
Leak Detection Spray frost-proof is compressed air or gaseous substances
used for locating cracks or porous parts are being used, for example to pipings,
in gas pipes safely and easily. tubes, screw connections, solder
and welded joints, fittings, valves,
The spray does not form any hazardous connections and adapters.
compounds with the gases carbon
dioxide (CO2), propane, butane,
acetylene, oxygen, city and natural
WEICON News 1-2018 33You can also read
