FALSE NARRATIVES & MANUFACTURED CONTROVERSIES ABOUT THE OPIOID CRISIS

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FALSE NARRATIVES & MANUFACTURED CONTROVERSIES ABOUT THE OPIOID CRISIS
FALSE NARRATIVES & MANUFACTURED
CONTROVERSIES ABOUT THE OPIOID CRISIS

Andrew Kolodny, MD
Vice President, Federal Affairs
Physicians for Responsible Opioid Prescribing

Medical Director, Opioid Policy Research Collaborative
Heller School for Social Policy and Management
Brandeis University
FALSE NARRATIVES & MANUFACTURED CONTROVERSIES ABOUT THE OPIOID CRISIS
Myths & False Narratives
• PROP is a group of anti-opioid zealots
• CDC Opioid Guideline was secretly written by PROP
• CDC Guideline forced millions of patients off opioids
  resulting in an epidemic of suicides
• CDC Opioid Guideline/reduced prescribing caused an
  increased in opioid overdose deaths
• Policy responses to the opioid crisis have been limited to
  reducing prescriptions
• The pendulum has swung too far – opioids are now
  under-prescribed

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FALSE NARRATIVES & MANUFACTURED CONTROVERSIES ABOUT THE OPIOID CRISIS
What Is the Opioid Crisis?

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FALSE NARRATIVES & MANUFACTURED CONTROVERSIES ABOUT THE OPIOID CRISIS
Drug overdose deaths jump
 in 2019 to nearly 71,000, a
   record high, CDC says

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FALSE NARRATIVES & MANUFACTURED CONTROVERSIES ABOUT THE OPIOID CRISIS
Primary non-heroin opiates/synthetics admission rates, by State
          (per 100,000 population aged 12 and over)

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FALSE NARRATIVES & MANUFACTURED CONTROVERSIES ABOUT THE OPIOID CRISIS
Primary non-heroin opiates/synthetics admission rates, by State
          (per 100,000 population aged 12 and over)

                                                                  6
FALSE NARRATIVES & MANUFACTURED CONTROVERSIES ABOUT THE OPIOID CRISIS
Primary non-heroin opiates/synthetics admission rates, by State
          (per 100,000 population aged 12 and over)

                                                                  7
FALSE NARRATIVES & MANUFACTURED CONTROVERSIES ABOUT THE OPIOID CRISIS
Primary non-heroin opiates/synthetics admission rates, by State
          (per 100,000 population aged 12 and over)

                                                                  8
FALSE NARRATIVES & MANUFACTURED CONTROVERSIES ABOUT THE OPIOID CRISIS
Primary non-heroin opiates/synthetics admission rates, by State
          (per 100,000 population aged 12 and over)

                                                                  9
FALSE NARRATIVES & MANUFACTURED CONTROVERSIES ABOUT THE OPIOID CRISIS
Primary non-heroin opiates/synthetics admission rates, by State
          (per 100,000 population aged 12 and over)

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How the opioid lobby frames the problem

  “We have to hammer on the abusers in
 every way possible. They are the culprits
   and the problem. They are reckless
               criminals.”

                                                                   Richard Sackler, MD
                                                                       Purdue Pharma
                                                                      February 1, 2001

 Source: Confidential email made public in Massachusetts lawsuit against Purdue Pharma   12
 and members of Sackler family.
13
Source: Confidential document released by Oklahoma court
•   “Studies consistently show that pain patients taking opiates are no more likely
    to become addicts than people in the general population.”

•   “Even after a decades-long fight by advocates, more than half of dying
    patients still don’t get adequate relief, let alone chronic-pain sufferers.”

•   “… the fact that alternative drugs such as ibuprofen and similar medications
    are more likely to kill patients through side effects like bleeding if taken long-
    term as directed, while opiates are rarely deadly unless abused.”

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                Source: https://slate.com/technology/2004/03/the-myth-of-the-accidental-oxycontin-addict.html
OxyContin doesn't cause addiction. Its abusers are already addicts.

  “The most worrisome consequence of the hype about OxyContin's dangers is
  that patients, and some doctors, have become fearful of it. The American Pain
  Foundation receives calls from patients who are doing well on the medication
  but are afraid to continue even though it is well established that addiction--the
  compulsive use of a drug to regulate one's mood--occurs infrequently among
  individuals who take OxyContin as prescribed.”

  “The problem isn't OxyContin itself, but its deliberate misuse. The Sentinel
  apologized for having "created the misleading impression that most
  oxycodone overdoses resulted from patients' taking the drug to relieve pain
  from medical conditions." That misimpression has caused a lot of
  unnecessary pain.”

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Source: https://www.forbes.com/forbes/2004/0906/048.html#f246f7e6e362
How the opioid lobby frames the problem

Source: Slide presented by Dr. Lynn Webster at FDA meeting on hydrocodone upscheduling, Jan 25th, 2013.
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Source: https://finance.yahoo.com/news/nations-top-pain-doctors-face-scores-opioid-lawsuits-160906369.html
Interactive Graphic Used in the Oklahoma Opioid Trial, July 2019

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Interactive Graphic Used in the Oklahoma Opioid Trial, July 2019

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Source: Corrupting influence: Purdue and the WHO. May 2019. Available at https://katherineclark.house.gov/_cache/files/a/a/aaa7536a-6db3-
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4192-b943-364e7c599d10/818172D42793504DD9DFE64B77A77C0E.5.22.19-who-purdue-report-final.pdf
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Fueling an epidemic (report two): Exposing the financial ties between opioid manufacturers and third party advocacy
groups. US Senate Committee on Homeland Security & Governmental Affairs; 12 Feb 2018
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Myth

“The CDC Guideline caused an increased in opioid
              overdose deaths.”
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National Drug-Involved Overdose Deaths by Specific Category—Number
                      Among All Ages, 1999-2019
Heroin treatment admissions : 2003-2013

SOURCE: Center for Behavioral Health Statistics and Quality, Substance Abuse and Mental
Health Services Administration, Treatment Episode Data Set (TEDS). Data received through
01.23.15.
Three Opioid-Addicted Cohorts

1. 20-40 y/o, disproportionately white, significant heroin use, opioid
   addiction began with Rx use (addicted after 1995)

2. 40 y/o & up, disproportionately white, mostly Rx opioids, opioid
   addiction began with Rx use (addicted after 1995)

3. 50 y/o & up, disproportionately non-white, mostly heroin users, opioid
   addiction began in teen years with heroin use (addicted before 1995)

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Trends in Heroin Treatment Admissions Show
               Differences by Age and Race, 2000 to 2017

Source: Warren EC, Kolodny A. Trends in Heroin Treatment Admissions in the United States by Race, Sex, and
Age. JAMA Netw Open. 2021 Feb 1;4(2):e2036640
Myth

 “Efforts to curb the course of the opioid overdose
epidemic have principally focused on restricting the
     supply of prescription opioid analgesics...”

Chen Q., et al. Prevention of Prescription Opioid Misuse and Projected Overdose Deaths in the United States
JAMA Network Open. 2019;2(2):e187621.
Lee B, Zhao W, Yang KC, Ahn YY, Perry BL. Systematic Evaluation of State Policy Interventions Targeting the US
Opioid Epidemic, 2007-2018. JAMA Netw Open. 2021 Feb 1;4(2):e2036687. doi:                                       39
10.1001/jamanetworkopen.2020.36687.
Myth

    “The pendulum has swung too far. Opioids are
                under-prescribed.”

Chen Q., et al. Prevention of Prescription Opioid Misuse and Projected Overdose Deaths in the United States
JAMA Network Open. 2019;2(2):e187621.
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In 2018, the US, with 4%
 of the World’s population
 consumed the bulk of the
 opioid supply:

 Hydrocodone: 99%
 Oxycodone: 63%
 Morphine:    40%
 Methadone: 40%
 Fentanyl:    21%
 Codeine:      8%

Source: International Narcotics Control
Board

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Kaafarani HMA, Han K, El Moheb M, et al. Opioids After Surgery in the United States Versus the Rest of the World: The
International Patterns of Opioid Prescribing (iPOP) Multicenter Study [published online ahead of print, 2020 Jul 9]. Ann Surg.
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