Social Media A Guide - Firm Media

Social Media
    A Guide

Benefits of Social Media
        •   Connects you with your patients

        •   Increases awareness to your brand

        •   Boosts your leads

        •   Demonstrates authenticity

        •   Encourages engagement

Creating a Quality Bio
•   Write a 1 line description of who you are

•   List your specialties

•   Add your location

•   Add contact info: phone/email

•   Add a link to your website

Creating Engaging Posts
 Accounts with a high follower count and high engagement post multiple times
 a week. Some will post twice a day. Personal and informative posts attract more
 likes and comments, respectively.

 Common Characteristics of High-Performing Social Media Users

 • They post lifestyle photos. Posting about your everyday life allows your
 patients to see your authentic self.
 • Their photos are interesting/ attractive. These include smiling faces and
 special occasions (birthdays, holidays).
 • They respond to comments.

Creating Engaging Posts
 •   They repost/ shoutout their patients. This encourages patients to share their
     positive experiences, selfies and/or transformation photos and videos.

 •   Highlight reels (grouped Instagram stories) focus on topics such as different
     procedures, reviews, and FAQ’s. These allow viewers to gather more insight
     on your brand in an organized manner.

 •   They demonstrate gratitude towards their office staff and patients. This can
     be written in the caption of your photo or video.

 •   They post videos of them at work. Photos can showcase you at the operating
     table or smiling with a happy patient or staff member.

Examples of Quality Photos

       Personal Photos                Staff At Work                    Staff At Work
Personal photos allow the
                               Staff photos allow the viewer to get a feel for your company
viewer to get to know you
                               culture or work ethic. They’ll feel more connected knowing
better. You can express
                               the faces of the office.
yourself further within your
caption.

Examples of Quality Photos

      Before & Afters                Lifestyle Photos             Staff Out of the Office
Comparisons allow prospects    People like people. Lifestyle   Birthdays, special occasions,
to make effective decisions.   photos allow you to connect     and holiday photos show that
                               with your audience by           you’re well connected with
                               sharing a personal side of      your team.
                               your life.

Examples of Quality Photos

                            Procedure Post
    These photos are great for showing viewers what to expect during
    various procedures.

Writing Captions
Well-written captions:
• Answer frequently-asked questions
• Describe a procedure in detail
• List various procedures offered
• List information about a procedure in bullet points
   - Duration
   - Pain level
   - Recovery time
   - Results
• Provide contact information
• Use popular and custom #hashtags

Example

Example

Example

Instagram Stories
An Instagram story is a 24-hour post that allows you to
feature photos and/or videos of the day. These posts
then disappear from your story and go into an archive
that only you can access.

Use stories as a tool to share the highlights of your day:
• Staff at work
• Happy patients
• Activities around the office
• Special occasions, holidays, and birthdays
• New specials/deals
• Etc.

How to Create an IG Story

1. Start on the Instagram homepage
2. Swipe left. Your camera should open.
3. Click on the white circle at the bottom of the screen to take a photo. Click and hold
   the circle to capture a video.

Have a photo/video saved to your phone that you would like to post?

1.   Start on the Instagram homepage.
2.   Swipe left so that your camera opens.
3.   Swipe up. Your camera roll should appear.
4.   Select the photo/video you’d like to post to your story.

Additional Features
There are several tools that can amplify your Instagram story! By adding text,
utilizing drawing tools, and inserting “stickers”, you can create an exciting and
engaging story for your viewers.

Adding Text
   To add text to your photo or video,
   simply click on the “Aa” symbol at
   the top right-hand corner of the app.
   You can click on the center of your
   image to type as well.

   Change the font by tapping on the
   font name located at the top center of
   your screen.

   To change the font size, click
   “done”, and enlarge or shrink the
   text with two fingers.

   Drag your text to a desired location.

Adding Text
You can change the indentation of your text by
clicking on the button at the top right-hand
corner.

Highlight your text if it is difficult to read on
your photo or video by clicking on the “A”
symbol at the top right-hand corner as well.

Change the color of your text by choosing a color
that appears at the bottom of your screen.

Draw on Your IG Story
     Use the draw feature of IG Stories to point
     your viewer’s eye to something specific.
     You can draw arrows or even circle
     important parts of your image or video.

     To draw, select the drawing symbol at the
     top, right-hand corner of the app.

     Select your drawing utensil at the top of
     the screen. You can use a marker,
     highlighter, special pen, and eraser.

     To adjust the pen size, slide the circle up or
     down (shown on the photo to the right).

Stickers
Stickers are available to enhance your
story. They allow you to redirect
viewers to a new page (if they click on
your tag), shoutout other users, ask
questions to your viewers so that they
can engage with you, and more!

Use stickers as a tool to create
engagement with your audience.

Stickers
Location: Viewers who tap on this sticker will be redirected to a page
dedicated to the tagged location. Use this sticker to create a one-stop
page for your office or to show that you’re visiting a new city (during
tradeshows, for example).
Hashtag: Similar to the location sticker, the viewer would be directed to
a separate page dedicated to this hashtag. Create custom hashtags to send
users to your own page.
Questions: This sticker allows your audience to ask you a question. You
may respond to their questions through a direct message or post your
answer on your story so that others could learn as well. These posts can
also be placed in a FAQ highlight reel.
Mention: Using this sticker allows you to “tag” yourself or another
Instagram user. You can tag your patients, staff members, or anyone
you’d like to shout out. They will be notified of the tag and can repost
your story to theirs through this feature.

Stickers
Poll: Use this sticker when you want to create a quick survey. This sticker
allows you to pose a question and offer 2 answers. The audience may vote
and Instagram will notify you with their responses.

Countdown: Use this sticker to countdown to a specific moment. These
moments can include a special offer pop-up, giveaway closing, or special
event. You, and anyone else who sets your countdown, will be notified when
the time is up.

Quiz: You can create your own multiple-choice question with custom
answers. You select the right answer and your viewers can vote by tapping
upon the answers you’ve provided. This sticker will highlight the correct
answer in green. By viewing your story and swiping up, you are able to see
total votes and how each individual voted.

Location

 Mention

 Hashtag

     Poll
            Countdown

Questions

    Quiz

Saving Your Photo/Video

          You may chose to save your photos or
          videos to your camera roll for future
          use. Simply click on the symbol at the
          top left-hand corner of the screen.

          All unsaved stories will go into your
          Story Archive.

Highlight Reels

Stories only appear for 24-hours unless you “highlight” them. When you turn a story into a
highlight, it goes into a custom category (that you name) and shows on your homepage,
under your bio. They will remain on your page for as long as you keep them.
Use highlights to showcase various treatments, special offers, doctors, patient reviews,
FAQ’s, and more!

Highlight Reels
To create a highlight reel, simply click
on the heart-shaped Highlight button
on the bottom right-hand side of your
screen. This button will appear when
you are reviewing your story.

Once pressed, you will have the option
to create a new highlight. If existing
highlights are available, you may add
your photo or video to one already
made.

Questions/Comments?
If you have any questions or comments about how you can improve your social media,
feel free to reach out to us!

Call: (909) 395-3615
Text: (626) 456-2656
Email: social@firm-media.com