Miracle Network Dance Marathon Social Media Engagement Ideas
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Miracle Network Dance Marathon
Social Media Engagement Ideas
Wondering what kind of content your program should be posting on your
social media channels right now to engage with your participants and keep
Dance Marathon relevant while we’re away from campus? We’ve got some
great ideas and examples to share in the following areas:
• Social Media Calendar
• Celebrate Awareness Days
• Questions/Polls for Instagram Stories
• Social Media Challenges
• Other Social Media Engagement Ideas
• Guest Blog Feature
Social Media Calendar:
What should your program be posting on social media over the next few
months? We’ve outlined some ideas for you below.
Spring
• Leadership Recruitment (for Spring programs)
• Senior Recognition/Graduation
• Year in Review (“School’s Out Shout Outs”)
o Highlight successes and milestones.
o Share program stats.
o Recognize organizations, participants, sponsors, etc.
Summer
• Participant Recruitment
• Summer Fundraising (for Fall programs)
• What are your Miracle kids up to? Summer activities, trips,
events, etc.
• Other fun, entertaining content to keep Dance Marathon relevant
on social media
Fall
• Back to School
• Participant Recruitment
• Team Captain Recruitment
• FAQ’s, Polls, Q&A’s
Celebrate Awareness Days:
Awareness days are the perfect opportunity to post non-Dance Marathon
specific content. You can see a full list of National Awareness Days here.
• National Puppy Day (March 1)
o Post a picture of a therapy dog from your local hospital and talk
about how donations help pay for the program.
o Post a picture of one of your Miracle kids and a therapy
dog/guide dog and talk about how it helps them in their
treatment.
o Create a challenge for participants to post pictures with their
dogs on their IG stories and tag your Dance Marathon.
• National High Five Day (April 16)
o Post a picture of a someone giving high fives at your event.
o Post a picture of one of your Miracle kids getting a high five.
o See a high five post a high five challenge.
• National Look-Alike Day (April 20)
o Post a picture of participants “twinning”.
o Post a poll of celebrity/student look-alikes.
• National Superhero Day (April 28)
• National Cystic Fibrosis Awareness Month (May)
• National Nurses Day (May 6)
o Post a thank the nurses at your local CMN Hospital.
o Collaborate with your school’s nursing program, if applicable.
• Mother’s Day (May 10)
o Recognize your Miracle moms!
• National Limerick Day (May 12)
o Write a Dance Marathon limerick.
• National Do Something Good for Your Neighbor Day (May 16)
o Post ideas of ways people can do something nice for their
neighbors.
• National Smile Day (May 31)
• LGBTQ+ Pride Month (June)
o Turn your logo rainbow.
o Post a DM photo with rainbow overlay.
• National Donut Day (June 5)
• National Cancer Survivors Day (June 7)
• Father’s Day (June 21)
o Recognize your Miracle dads!
• 4th of July (July 4)
• National Ice Cream Day (July 19)
• National Sisters Day (August 2)
• National Tell a Joke Day (August 16)
Questions/Polls for Instagram Stories:
Asking questions on Instagram is a great way to engage followers while also
getting answers to questions you may need. And remember, these questions
don’t always have to be out Dance Marathon.
• Song Recommendations
o Ask followers for their favorite songs and create/share a playlist
with their suggestions.
• Campus Connection
o What do you miss most about being on campus?
o What are you most looking forward to when we’re back on
campus?
• Recruitment
o Ask followers if they are interested in a certain position then
direct message them the application.
• Fun Engagement Activities
o Post polls/ask trivia questions about your school, hospital,
Miracle kids, DM history, etc.
o Ask people to send in their favorite recipes and make a DM
recipe book/post.
Social Media Challenges:
You can use shareable stories and challenges to engage your audience in
both Dance Marathon and non-Dance Marathon specific content. Watch for
the trends you’re seeing with these challenges across social media and
implement the most relevant ones on your program’s page.
• “See a Pic, Share a Pic” Challenges – Someone starts by posting a
picture and then tagging a couple friends to do the same. Some
examples below:
o DM-Related
§ Post your favorite DM photo.
§ Post a picture with a Miracle kid.
o Funny/Entertaining
§ Post a picture of you ugly crying. (Ugly Crying Challenge)
§ Post a picture of your dog.
§ Post a baby photo.
Left:
Toddler Tuesday
Georgia College Miracle
Right:
My Why/Virtual Hospital
Band
Indiana Wesleyan
University Dance Marathon
o Cause-Connected
§ Share your why.
§ Post a picture or video to thank first responders for their
tireless work during the pandemic, including and especially
our medical staff at our hospitals.
§ Post a picture of your favorite quarantine activity or
something you’re doing while staying home to promote
social distancing.
• Graphics Challenges – Post a template on your program’s story that
people can screenshot, fill out, and share on their own stories, then tag
three friends to do the same. Some examples below:
o Bingo Board
o Pick Your Favorite
§ Vote for your favorite DM shirt through the years.
§ Vote for your favorite Line Dance song.
o This or That
MNDM This or That This or That: Missing Auburn Edition
(can be found in the Resources Auburn University Dance Marathon
Dropbox)
o Brackets (i.e. popular songs, campus traditions, DM elements)
Local Restaurant Bracket
University of South Carolina
o Fill-in-the-Blanks Graphics
Left:
Childhood Favorites
HighlanderThon
Right:
My Quarantune Playlist
University of North
Alabama
o Self-Care Check-In
Self-Care Check-In
Alpha. Gamma Delta IHQ
Other Social Media Engagement Ideas:
• Start a TikTok or account on another new platform to engage your
participants in a new space.
TikTok Code
Spartython
• Participate in and promote campus-wide initiatives, events, and
announcements (i.e. student government elections, extended food
pantry hours, a student health PSA, etc.). It’s important for you to stay
connected with campus beyond the scope of just Dance Marathon.
Student Government Elections
Ottothon
• Share “coloring page” graphics and encourage people to tag you in
the completed pictures so you can share the results.
Coloring Pages
Jonas Brothers
• Engage your alumni through fun questions, videos to current students,
or social media takeovers.
Alumni Instagram Takeover
Kean Dance Marathon
Guest Blog Feature:
Did you know that you could submit a guest feature to the Children’s Miracle
Network Hospitals blog? This is an awesome opportunity for your program
or individual team members to share reflections, best practices, or
celebrations of successes with the larger Network. If you aren’t sure where to
start, check out this blog post from our 2019 Guest Blog Challenge for some
suggested ideas on topics you could write about.
To submit your blog posts, click here and follow the instructions.
Blog post tips:
• Be sure to include some photos to make your post visual!
• We want to hear your own perspective, so share your personal stories
to help us show the diverse experiences of the Dance Marathon
movement.
• Once your blog has been posted, be sure to share it on your own social
media channels and tag Dance Marathon on Facebook,
@dancemarathon on Instagram, and @CMNHospitals on Twitter.You can also read
