FIBO SHOPPING WEEK 3 OCTOBER 2020 11 OCTOBER 2020
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D IG ITA L
YOU R
RIE N C E
EXPE
@ h o m e
FIBO E R 2 020
OCTO B
3
G W E E K
OPPIN
F I B O S H TOBER 2020
C
4 - 11 O
fibo.com
@ home
FIBO 202 0
TOBER
3 OC HLIGHT 2020
ENT HIG
TERTAINM
ITNESS EN
THE F
Due to Covid-19, FIBO 2020 unfortunately cannot In a colourful mix of all Instagram features (Insta Live,
be held as a live event in Cologne. Nevertheless IGTV, Stories & feed contributions) we will present a
the FIBO Community can look forward to an attrac- varied programme from the areas of fitness, body-
tive alternative programme on the World Wide Web! building, healthy nutrition, fashion, beauty and lifestyle
together with our entertaining hosts, great brands, ex-
With FIBO@home we are creating a digital alternative citing newcomers and selected fitness influencers.
and will bring selected FIBO content to all FIBO fans at
home on 3 October.
cial
@ fibooffi
Annual reach Instagram 2019 Jan - Dec: 13,501,430
More than 60,000 followers
G W EE K
HO PPIN 020
FIBO S O BE R 2
1 O CT
4–1 2020
IGHLIGHT
OPPINGH
ITNESS SH
THE F
The crowning finale of FIBO@home is the FIBO Shop- offers and specials and provide the community with
ping Week. Every day from October 4-11, new offers lots of goodies and extras during the FIBO Shopping
from top brands and newcomers from the fields of nu- Week.
trition, fashion and beauty will be presented to follow-
ers and fans on our social media channels. Place your
cial wer how OWER
@ fibooffi @fibopo @ FIBO.S @FIBOP
52,149,557 reach / more than 281,000 followers
RIE NC E
AL EXPE
SS DIGIT BENEFITS
E
UR
N
O
T
Y
FI
LEAD GENERATION
Secure the favour of the followers with your products
BRAND AWARENESS and contributions. Because fans become customers
Increase your brand awareness during the FIBO@ and customers become fans.
home and FIBO Shopping Week. More than 281,000
followers are registered with the FIBO Instagram Ac-
count. In addition, the event is advertised via all FIBO
social media channels (annual reach of over 52 million),
e-mailings and industry media.
PRODUCT SHOWCASE
Take advantage of the many opportunities for brand
integration - whether on our website or our numerous
social media channels. From now until FIBO 2021.
CONTENT PLATFORM
As always, FIBO - even in digital times - stands for abso-
lute top content. Exciting and interesting programme
items and guests make the day an unforgettable expe-
rience for the FIBO community.
LIG H TS
NT HIGH TENT
E
ON
T
C
N
ND
O
A
C ON-D EM
LIVE &
LIVE TALKS /
PANEL DISCUSSIONS / Q&A’S
In In joint talks, special guests discuss the lifestyle HEALTHY COOKING SESSION & TASTINGS
& fitness topics that interest our community. Fol- Together with our nutrition experts we keep the
lowers can ask questions to the well-known faces scene up to date and show healthy dishes for cook-
of the scene in advance, which are transmitted in ing at home.
FIBO SHOPPING WEEK
Q&A sessions from our host.
FIBO@home will be rounded off by the FIBO Shop-
ping Week: from 4-11 October 2020 absolute top
brands will offer exclusive deals and provide the
FIBO community with lots of goodies.
SPECIALS
Funny games, great competitions and lots of sur-
LIVE WORKOUTS, prises (meet & greet, win a workout with a fitness
TRAINING ROUTINES & TIPS influencer) are waiting for the FIBO community on
I want to make you sweat! Of course, a joint work- this special day.
out is also a must at a digital FIBO event. In addi-
tion there are valuable tips from our trainers and
instructors.
CKAGES
TION PA
IPA
PARTIC
Main Sponsor Gold package Silver package
Exclusive package Max. 5 exhibitors Max. 15 exhibitors
12.000€* incl. 3.500€* 690,00€*
media budget
Services before
1x per month social media post from Aug-Oct (announcement Shopping Week and FIBO@home), incl. media budget
the events
1x per month social media post from Aug-Oct (announcement Shopping Week and FIBO@home)
Name sponsor
Logo integration
Product placement in the recording studio in Cologne (Sturmfreie Bude)
Services during
Product presentation as IGTV video post (customer video)
FIBO@home
October 3rd
Native advertising by the hosts in the Instagram Story
Prize boxes with 5 products, which are raffled off to five visitors. Competition in Instagram Story about question stickers
Exclusive raffles in September within a social media post, draw on October 3rd by the host
Mention of the FIBO Shopping Week exhibitors within the FIBO@home day
1x social media post during FIBO Shopping Week
1x Instagram Story during FIBO Shopping Week à 3 snippets per exhibitor: 1x FIBO template & 2x free customer design
Services
during FIBO
3x Instagram Story during FIBO Shopping Week à 4 snippets
Shopping Week,
October 4 to 11
7x mention in the announcement snippet
1x integration on the FIBO@home and FIBO Shopping Week website (company logo + company description
Services 1x per month social media post from November-March incl. media budget, free design
up to the
FIBO 2021 1x per month social media post from November-March, free design
* plus statutory VAT
D A TA
MEDIA STAGRAM STORY @ fiboof
fic ial
IN
NCING
ANNOU
R
OF YOU
RAM
INSTAG
STORY
Stories / Full screen 9:16 • 1x story during FIBO Shopping Week
920 px
1080 x 1 Instagram Stories can be shared in many à 3 snippets per exhibitor
different formats. However, we recom- • 1x FIBO template &
mend a full-screen 9:16 format. A story 2x free customer design
lasts a maximum of 15 seconds.
DATA
MEDIA IGTV @ fiboof
fic ial
Video length
Videos must be at least one minute long.
The maximum length of a video is: 15
minutes when uploading from a mobile
device 60 minutes when uploading from
the web file type for videos. Only videos
in MP4 format are allowed.
Video resolution and size
You can record a vertical video with a
Upload a 9:16 aspect ratio or a horizon-
tal video with a 16:9 aspect ratio. Videos
should have a frame rate of at least 30 fps
(frames per second) and a resolution of at
least 720 pixels. Videos up to 10 minutes
in length should not exceed 650 MB. Vid-
eos up to 60 minutes in length may not
exceed 3.6 GB in size.
Title image size
The recommended size for cover imag-
es is 420 pixels x 654 pixels or a ratio of
1:1.55. Currently, you cannot edit your
cover image after you have
IGTV / Full screen 9:16
920 px
1080 x 1 IGTV videos should be uploaded in por-
trait format with a 9:16 ratio. The maxi-
mum length of a video is 10 minutes and
1 hour for verified channels.
DATA
MEDIA RAFFLES @ fiboof
fic ial
D A TA
MEDIA INSTAGRAM LIVE @ fiboof
fic ial
Live / Full screen 9:16 • Max. 1h
920 px
1080 x 1 Instagram Live, like Stories, is displayed • Will be shown as IGTV Video
vertically. The maximum duration of a and is therefore still stored
live stream is 1 hour. available/visibleONTACT
C
Marina Kelly Florian Pompino Karolina Mosdorf Guido Küpper
Senior Sales Manager Junior Sales Manager Project Manager Sales Key Account Manager
T: +49 211 90191-190 T: +49 211 90191-211 T: +49 211 90191-102 T: +49 211 90191-261
M: marina.kelly@reedexpo.de M: florian.pompino@reedexpo.de M: karolina.mosdorf@reedexpo.de M: guido.kuepper@reedexpo.de
Veranstalter / Organiser
Reed Exhibitions Deutschland GmbH
Marcel Nowak Veronique Voellmecke Völklinger Straße 4
40219 Düsseldorf / Germany
Sales Manager Junior Sales Manager
reedexpo.de
T: +49 211 90191-318 T: +49 211 90191-231
fibo.com
M: marcel.nowak@reedexpo.de M: veronique.voellmecke@reedexpo.deT O F IT !
BE PAR
D IG ITA L
YOUR E
ERIE N C
EXP W E E K
O P P I N G
m e F I B O S H TOBER 2020
@ h o C
FIBO E R 2 020
4 - 11 O
OCTO B
3
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