Food Business Management and Marketing - Newcastle ...
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Course Summary: December 8, 2020
Food Business Management and
Marketing
BSc Honours
UCAS code: ND61
Full time
3 years
Next start date: September 2021
Through this programme you will gain a thorough academic grounding in the
social, economic, ethical, scientific and technological principles underlying the
production of and access to consumer goods and services within the agri-food
sector.
Fees (per year)
Home: £9250
International: £23400
Entry requirements
A Level: ABB-BBB
IB: 32 points
Page 1 of 11UCAS Institution name and code:
NEWC / N21
Course overview
This degree has a primary focus on the production and consumption of food
products and on the behaviour of people as consumers. It covers a range of
social and natural science and business subjects applied to food businesses.
Key topics covered are:
marketing and consumer behaviour
global economics
investigating agri-food systems from farm to folk
agri-business management
food science and technology
If you’re interested in pursuing a managerial career in the food processing, retail
and food service sector, this degree is for you. You'll also be well placed for a
wide range of careers in the global food supply chain management sector, with
a solid understanding of the complexity of the global food chain system.
You will study the principles of management, economics, marketing and finance,
as they apply to the management of sustainable food businesses and the global
food sector.
Graduates will have the necessary skills to analyse problems, propose and
criticise alternative solutions relevant to food businesses and the agri-food
sector.
COVID-19
Please rest assured we make all reasonable efforts to provide you with the
courses, services and facilities described. However, it may be necessary to make
changes due to significant disruption, for example in response to COVID-19.
See our terms and conditions for more information
Page 2 of 11View our Frequently Asked Questions
Quality and ranking
top ten in the UK – The Complete University Guide 2021 (Marketing
category)
top ten in the UK – The Complete University Guide 2021 (Food Science
category)
top 175 – Business and Economics category – Times Higher Education
World University Rankings by Subject 2020
ranked in the UK top 10 with a 90% overall student satisfaction score
(Business Studies Category) – The National Student Survey 2019
Modules and learning
Modules
The information below is intended to provide an example of what you will study.
Most degrees are divided into stages. Each stage lasts for one academic year,
and you'll complete modules totalling 120 credits by the end of each stage.
Our teaching is informed by research. Course content may change periodically
to reflect developments in the discipline, the requirements of external bodies
and partners, and student feedback.
Optional module availability
Student demand for optional modules may affect availability.
Full details of the modules on offer will be published through the
Programme Regulations and Specifications ahead of each academic year.
This usually happens in May.
Page 3 of 11To find out more please see our terms and conditions.
Your first year provides a broad introduction to core areas of this sector,
including business economics, Agri-Food business management, marketing and
consumer behaviour, and nutrition, food science, and the food industry.
Modules
Compulsory Modules Credits
Introduction to Marketing and
20
Consumer Behaviour
Introductory Business Economics 10
Introduction to Nutrition, Food Science
20
and the Food Industry
Academic and Professional Skills 20
Agri-Food Supply Chains 20
Introduction to Agri-Food Business
20
Management
Introductory Macroeconomics 10
During Stage 2, you'll be able to start tailoring your degree towards your specific
interests or career goals, with a range of optional modules including, agricultural
economics and policy, human resource management, social psychology,
operations management and introduction to business law.
Modules
Compulsory Modules Credits
Marketing Digital Strategy 20
Consumer and Business Economics 20
Dissertation and Research Preparation 10
Page 4 of 11Qualitative Research Methods 10
New Food Product Development 20
Optional Modules Credits
Introduction to Non-Specialist
20
Accounting and Finance
Agricultural Economics and Policy 10
Current Trends in Agricultural Markets 10
Agribusiness & Management Simulation 20
Human Resource Management 20
Operations Management 20
Introduction to Business Law 20
Social Psychology 10
In Stage 3, you'll be required to produce a dissertation or complete a food
innovation consultancy project, where you'll work in an interdisciplinary team on
a real-world problem.
You'll also complete a number of compulsory modules, as well as choosing
between options such as interpreting global company accounts, animal product
quality and marketing, consumer psychology, and developing enterprise,
entrepreneurship and employability.
All candidates shall take the following compulsory modules:
ACE3078 Marketing Metrics
ACE3079 Food Economics
ACE3201 Marketing and Public Policy
ACE3202 Communication and Behaviour Change
All candidates shall take one of the following modules:
either ACE3099 Agri-food Business Management and Marketing
Dissertation
Page 5 of 11or ACE3209 Food Innovation Consultancy
All candidates shall take 50 credits of optional modules normally selected
from the following:
ACC2000 Interpreting Company Accounts
ACE3000 Globalisation: Patterns, Processes
ACE3012 Advanced Agri-Business
ACE3040 Animal Product Quality and Marketing
NCL2100* Developing Enterprise,
NCL3007* Career Development for Final Year Students
PSY3006 Consumer Psychology
PSY3009 Cooperation
* Students may opt to take only 20 credits of NCL modules.
With the approval of the Degree Programme Director alternative optional
modules to those listed above may be selected.
Teaching and assessment
Teaching methods
On average, you'll have around 14 hours a week of contact time, including:
lectures
seminars
workshops
guest speakers
field trips
drop-in surgeries
Assessment methods
You'll be assessed through a combination of:
Page 6 of 11Case studies
Coursework
Dissertation or research project
Essays
Examinations – practical or online
Group work
Projects
Skills and experience
Research skills
Research skills are developed throughout the degree.
As part of the New Food Product Development module, you'll gather and
analyse consumer research, showcasing your product at a pop-up shop.
In your third year, you'll carry out an in-depth research project.
Business skills
Through business simulations, you'll work in an interdisciplinary team to manage
a virtual company in a competitive environment
During Stage 2, you'll complete a New Food Product Development module,
working with an industry partner to develop a food or drink product, from
conception to commercialisation.
You'll also be able to put your learning into practice with a placement year in
industry.
Practical skills
Throughout the programme, you'll focus on applying principles to the real-world
problems faced by the global food business sector.
You'll develop a range of practical skills, including making managerial decisions,
Page 7 of 11evaluating ethical standards, and carrying out data analysis.
You'll also have access to our NU-Food facility, where you'll take part in sensory
trials and have the opportunity to carry out your own.
Opportunities
Study abroad
Experience life in another country by choosing to study abroad as part of your
degree. You’ll be encouraged to embrace fun and challenging experiences,
make connections with new communities and graduate as a globally aware
professional, ready for your future.
You can choose to spend up to a year studying at a partner institution overseas.
If you choose to study abroad, it will extend your degree by a year.
Find out more about study abroad
Work placement
Get career ready with a work placement and leave as a confident professional in
your field. You can apply to spend 9 to 12 months working in any organisation in
the world, and receive University support from our dedicated team to secure
your dream placement. Work placements take place between stages 2 and 3.
You'll gain first-hand experience of working in the sector, putting your learning
into practice and developing your professional expertise.
If you choose to take a work placement, it will extend your degree by a year.
Placements are subject to availability.
Find out more about work placements
Page 8 of 11Facilities and environment
Facilities
Food and Land Management is based in the School of Natural and
Environmental Sciences at our city-centre campus.
You'll have the opportunity to access modern laboratories equipped with
industry-standard equipment. You'll also use NU-Food, our food and consumer
research facility.
You'll be able to use our computing facilities, including computers running
industry-standard software used in agriculture businesses, to help ensure you're
career-ready.
Support
As a new student, you'll receive a tablet so you can download online learning
resources, helping to make our campus more sustainable.
You'll have the support of an academic member of staff as a personal tutor
throughout your degree to help with academic and personal issues.
Peer mentors will help you in your first year. They are fellow students who can
help you settle in and answer any questions you have when starting university.
There's also a staff-student committee, to give you an opportunity to have a say
in how your degree works.
Your future
This course equips you with the broad knowledge that comes with a
management and marketing degree, as well as a niche set of skills specific to
the food industry.
Page 9 of 11Graduates from this course are well-equipped for management roles within the
food processing, retail, and food service sector, as well as a wide range of
careers within the global food supply chain management sector.
The transferable analytic and problem-solving skills you will develop during your
studies are sought after by a wide variety of employers around the world,
opening up careers in finance, recruitment, management, marketing and
communications, and consulting.
Industry links
Throughout your studies, you'll benefit from the University's strong links with key
industry names.
Through a variety of industry visits, you'll develop a broad understanding of each
part of the food chain and have the opportunity to make connections.
You'll also have the opportunity to complete a work placement, with many
students being offered roles within their placement company upon graduation.
Enterprising students
Careers support
Our Enterprise Challenge gives students the opportunity to work with industry on
a project that tackles real-world issues. Watch the above video to find out more.
Our award-winning Careers Service is one of the largest and best in the country,
and we have strong links with employers. We provide an extensive range of
opportunities to all students through our ncl+ initiative.
Visit our Careers Service website
Page 10 of 11Find out more...
Go online for information about our full range of degrees:
www.ncl.ac.uk/undergraduate
To watch videos about student life in Newcastle, visit
www.ncl.ac.uk/lovenewcastle
Visit www.ncl.ac.uk/tour to take virtual tours of the campus and city
Book for an Open Day to come and see us in person
www.ncl.ac.uk/openday
Contact us online at www.ncl.ac.uk/enquiries or phone +44 (0)191 208
3333
This brochure is created from web content and is up to date at the time of
creation (see the first page for creation date). If you are on screen you are able
to use the live links that are highlighted in blue. If reading in print, the URLs
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University's terms and conditions, including reference to all relevant policies,
procedures, regulations and information provision, are available at:
www.ncl.ac.uk/pre-arrival/regulations
© Newcastle University.
The University of Newcastle upon Tyne trading as Newcastle University.
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