FORBES 30 UNDER 30 Chloë Clover - Wander Films - EST. 1981 - North East Times
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EST. 1981 FORBES 30 UNDER 30 Chloë Clover - Wander Films
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North East Times Magazine North East Times Magazine
The case for print advertising_ The case for print advertising_
No 443
The case for print advertising
4 5
North East Times Magazine North East Times Magazine
The case for print advertising_ The case for print advertising_
The B2B media landscape has experienced a period of
accelerated change in response to changing consumer
habits over the past few years. So, what is the future of
print advertising? John Duns explores
4An increasingly ever-changing media localised audience. are limitless. communicate your journey, and how you is doubt about the power of marketing, and
landscape has evolved with incredible pace Earlier this year, Explain Market Research And it may be argued that in some cases, are delivering on your promises. traditionally there has been a reliance on
in response to the demand for digital media conducted independent interviews with a both digital and print are competing for the At North East Times, we work closely the proficiency of referral and networking.
consumption over recent years. cross-section of the North East business same budget. with clients to understand their business Yet, the power of brand in the B2B
I joined the regional press in the 1980s, community on our behalf, to gain a better However, both have the ability to objectives, short and long-term plans, and marketplace is just as significant.
earning my stripes in the fast-paced understanding of the perception of North work together effectively to target your who they want to reach. Take Sage, whose 40th anniversary was
environment of a newsroom. East Times Magazine in the marketplace. market and serve different functions in the We’re not afraid to push back if we recognised in a recent issue of North East
During this time, I developed an The overarching view that we garnered decision-making process. think we can work with you to refine Times.
understanding of just how essential is that, above all, print stands for trust, So, why is print synonymous with trust – your messaging, and we are comfortable Sage’s accounting software has become
strategic advertising is for a business integrity and quality. a rubberstamp of approval? working with your PR or advertising agency so well-known as a result of strategic year-
looking to map a trajectory of growth. And this is reflected by industry experts Perhaps it’s the tangible ink on paper if you retain one. on-year marketing to establish a global
And throughout the 30-or-so years that that have explored the value of print, with that makes it feel more considered and We know two growing needs of name.
have followed, advertising has played a many reflecting on the renaissance of the resolute. our advertisers are flexibility and I would urge any firm looking to
constant role in the growth strategy of any medium. The slower pace of consumption customisation, as businesses continue to establish increased credibility, recognition
business I have worked with. It is apparent that the consumer still allows for focused attention, deeper adapt to the changing market conditions, and visibility in the marketplace to consider
In a marketplace with more ‘noise’ than holds an affection for print as a high-quality comprehension and memorisation of the with challenges of economic and the power of print.
ever before, a strong brand, impactful channel with big impact. message. operational uncertainty.
advertising and effective media relations Of course, with digital media, the This is where long-form storytelling can Many of our clients are in the B2B sector John Duns
are integral to establishing visibility in a personalisation and targeting possibilities really shine, and you have the ability to and this is an area where, historically, there Director
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Credits Editor’s word
Editor’s word
With the main holiday season coming to an end, Steven Hugill is reminded of the
important influence travel plays on the North East’s business landscape…
Editor Head office Advertising charges:
Steven Hugill South Northumberland Cricket Club, Roseworth There is a £25 charge for every set of
steven@netimesmagazine.co.uk Terrace, Gosforth, Newcastle upon Tyne, amendments, following the first initial set of
NE3 1LU T: 0191 246 0212 amendments, which is free of charge for adverts
designed by North East Times Magazine Ltd.
Business journalist
All rights reserved. Reproduction, in whole or
Colin Young
T: 07808 974 533
in part without written permission, is strictly Cancellations:
prohibited. If an advert is cancelled by the booker within a
colin@netimesmagazine.co.uk
seven day period prior to our print deadline, the
Circulation: advert will be charged in full, plus VAT.
Head of creative To confirm our circulation please contact
Ryan Errington Andrew Dunn, Stephens and George Editorial:
ryan@netimesmagazine.co.uk Print Group, email: andrew.dunn@ Editorial must be received by the 9th of the
stephensandgeorge.co.uk month or no responsibility is accepted for
Lead photographer errors. The opinions expressed in this issue are
To amend your mailing address or remove not necessarily the views held by North East
Christopher Owens
yourself from our mailing list contact Times Magazine Ltd.
T: 07814 028 714
chloe@netimesmagazine.co.uk
christopher@netimesmagazine.co.uk
Advertisements:
Contact: Although every care is taken to ensure accuracy,
Director @NETimesmagazine the publishers regret that they cannot accept them back again, with work for tourist helped – and continue to shape – the
John Duns enquiries@netimesmagazine.co.uk
4That will be the summer holidays
responsibility for loss or damage caused by
T: 07920 152 523 www.netimesmagazine.co.uk an error in the printing or damage to, loss of gone, then. businesses and attractions they’d look and feel of Nigel’s 2023 spring
john@netimesmagazine.co.uk artwork, transparencies or photos. As August gives way to September, encountered on their travels catalysing collection.
Photography:
and the nights begin to shorten and the creation of Middlesbrough-based And foreign influence is also at the
Managing director All photos taken by North East Times staff are Complaints:
Peter Mallon
copyright North East Times Magazine Ltd, and Regarding advertisements will only be warmer weather fades, so the end of video marketing company Wander heart of our feature with Sir Brendan
are taken solely for use in North East Times considered for up to a week after publication. Films. Foster, who celebrates this year’s 40th
T: 07590 064 800
magazine or products published by North East
another year creeps closer.
pete@netimesmagazine.co.uk Advertising must be received by the 12th of the
Times Magazine Ltd. month. No responsibility is accepted for errors. I’ll stop there, though, before this Today, the firm counts Hampton By anniversary of the Great North Run by
column descends any further into what Hilton among its clients, and Chloë was going back to where it all began – New
Partnership & marketing manager If you wish to use or publish a photograph taken © 2021 Published by North East Times
Chloe Holmes for North East Times, please contact the sales Magazine Ltd. might sound like a Philip Larkin poem earlier this year flagged on the Forbes Zealand.
T: 07493 555 509 department on 0191 246 0212. and get to the point. 30 Under 30 list as a talent to watch While training for the 1980 Moscow
chloe@netimesmagazine.co.uk
I mention holidays because an across future years. Olympics, Sir Brendan, alongside Dave
Accounts inherent element of any vacation – Travel also plays a crucial role in Moorcroft, signed up for the Round The
Jill Brown travelling to different climes – forms the the life of Nigel Cabourn, the clothing Bays race, in Auckland.
jill@netimesmagazine.co.uk
Strategic partners nucleus of three of our main features in designer whose eponymous brand Surrounded by 10,000 other runners,
this edition. extends around the world. from professional athletes to club
Filmography
Andrew Lowe Holidays are all about going to new However, when the COVID-19 enthusiasts and those taking part in
andrew@netimesmagazine.co.uk countries, touring their sights and pandemic struck last year, Nigel – who the name of charity, it was a lightbulb
exploring their cultures, customs and regularly flies to Europe and East moment.
Contributors:
Andrew Clark cuisines. Asia to visit his stores, stockists and Recognising the opportunity to
Marie Nixon Often, these experiences stimulate source the vintage items and fabrics so replicate the event’s premise on the city
Sarah Glendinning Partners
new learning, reflections and ultimately inspirational to his future collections – streets of Newcastle and the coastal
philosophies, which can lead to fresh had to make alternative arrangements. thoroughfares of South Tyneside, Sir
journeys that build businesses and turn What he did was look closer to home Brendan did just that.
organisations into household names. – to Tynemouth Station, in fact – and And, 40 years later, the Great North
Chloë Clover and Lou Tonner know David Uddgren-Young, the man behind Run remains a landmark event, not just
all about such adventures. curated menswear and goods supplier in the North East’s sporting calendar,
Their present journey actually began COMMON ILKE VINTAGE. but the global schedule too.
with an ending; the pair left the North Their alliance was an instant success,
East on one-way tickets to Australia, with David sourcing garments, such I hope you enjoy this issue.
later moving on to Far East Asia. as 1950s Korean War era clothing
However, their trip ultimately brought and vintage varsity jackets, that have Steven
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10
Contents
‘Transformational’ With new reports throwing fresh doubt over the delivery of
HS2 remains vital for the eastern leg of the multi-billion-pound HS2 development,
p. 016
North East levelling-up Sarah Glendinning, CBI’s North East director, says it is
ambitions imperative the major transport project is completed in full.
Words by Sarah Glendinning
A new style Internationally renowned clothing designer Nigel Cabourn
of working is used to travelling the globe in search of inspiration for
his unique collections.
p. 024-031
Words by Steven Hugill
A fresh start The Entrepreneurs’ Forum predicted 2021 would be the
‘Year of the Entrepreneur’. So, were they right? Research
certainly backs it up.
p. 042-045
Words by Colin Young
Wander women Chloë Clover made the Forbes 30 Under 30 list earlier this
year. It was another significant achievement for the co-founder
and creative director of Wander Films, the Middlesbrough-
based start-up that has redefined social media marketing for
p. 046-053
companies across the region, if not the globe.
Words by Colin Young
Living for the weekends The Great North Run, Sunderland Airshow, The Magic
Weekend, Lumiere. Annual staples of the North East day out
diet in Newcastle, South Shields, Sunderland and Durham,
generating millions for the hosts, and the region, and providing
p. 066-069
great leaps in a cross-section of businesses’ revenue streams
for a precious few days.
Words by Colin Young
The race of life The Great North Run finally celebrates its 40th anniversary
this month. And so does North East Times. But enough
about us. This is a piece about the Great North Run.
p. 070-077
Words by Colin Young
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Contents
Business Business
Briefing_ Briefing_
Just Eat reveals 1500-job
Business briefing North East plans
Retail
Your curated guide to the latest news, views, trends
and technologies shaping the economic and business An online food delivery firm has
landscape of the North East. revealed plans to create 1500
jobs in a £100 million North East
expansion.
Just Eat wants staff to bolster Thoughtworks in 100-job Elmtronics drives on with Keltruck
its customer care division. Newcastle move partnership
New Chamber boss John McCabe keen to build “stronger North East” The company, which works Technology Transport
Business with fast food chains including
A global technology consultancy has A County Durham-headquartered electric
Town set for further Newcastle-founded baker
pledged to create 100 North East jobs. vehicle charging firm has accelerated its
Government jobs boost Greggs, says workers will be
The new boss of the region’s largest stood in the North of Tyne mayoral based at a site in Houghton-le- Thoughtworks is opening an office in market progress with a fresh deal.
Employment
business membership organisation has election. Spring. Newcastle. Bosses expect to deliver their Consett’s Elmtronics is working with
vowed to do everything he can to help Reflecting on the changes, Chamber Officials say about 300 jobs job target by 2024. Keltruck Limited.
A North East town is primed
the area’s “incredible” organisations president Lesley Moody said she is have already been filled, with The firm, which works with clients Bosses say Elmtronics will install
for another Government jobs
“flourish and achieve their full potential”. excited about the organisation’s new era. positions outstanding across on strategy, design and software 41 charging points across 15 sites for
windfall.
John McCabe says he will be firms’ She added: “James has worked customer service advisory engineering, says its Newcastle hub Midlands and South Wales-based
The Office for National
“advocate and champion at home and tirelessly, helping ensure our Chamber roles and team leader and will serve national and international Keltruck, which is Europe’s largest
Statistics is hiring for roles at a
internationally” after being named chief has gone from strength-to-strength management posts. customers. independent distributor of Scania heavy-
new Darlington base.
executive of the North East England by representing members regionally, Just Eat’s UK customer care It was helped by Invest Newcastle – goods vehicles.
North East Times Magazine
Chamber of Commerce. nationally and internationally. team supports more than 58,000 part of NewcastleGateshead Initiative The work represents another boost for
understands around 90 posts
The former Chamber president will “John comes with a great knowledge restaurant partners and millions – which introduced Thoughtworks to Elmtronics, which recently fitted charging
could be created.
officially take over in early October, and understanding of the North East of consumers, helping the former cash support such as the North of Tyne’s points at the MetroCentre and secured a
Roles include lead economists
replacing the departing James business landscape, along with a track with menus and the latter with Inward Investment Grant Fund, which deal with vehicle leasing firm Vanarama.
and assistant deputy directors.
Ramsbotham, who is leaving after 15 record of working with large and smaller order enquiries. awarded the company nearly £700,000. Dan Martin, chief executive, said: “We
The organisation also
years in post. businesses. Councillor Graeme Miller, Jen Hartley, director at Invest have a number of future partnerships,
wants an individual to fill a
“Our members will always be at the “He also has first-hand experience of leader of Sunderland City Newcastle, said: “This further cements which will continue to solidify us as a
£120,000-a-year position as
heart of everything the Chamber does, what is involved in starting and growing Council, said: “It is vindication of our position as a leading tech hub and our trusted enabler of the electric vehicle
deputy national statistician
and together we can build a stronger your own business, which I’m sure will our offer when brands like Just ability to compete on a world stage.” revolution.”
and director general for health,
North East on the foundations of a fairer, resonate with many members.” population and methods role. Eat are drawn to the city thanks
more sustainable and inclusive economy,” The posts would add to a to the work of our team and
said John. recently announced 1300-job colleagues from Invest North East
“The North East has been hard hit by multi-department Government England and the North East Local GBB receives £28 million
the pandemic and many of our members hub in Darlington. Enterprise Partnership.” investment
are continuing to experience great Earlier this year, bosses Finance
difficulty as a consequence of exiting the confirmed positions across
European Union. Treasury and international A challenger bank has secured a £28 million
“I also hope we can work with the trade operations, as well as the investment agreement it says will catalyse
Government to deliver a levelling-up Department for Business, Energy its journey to gaining an operating licence.
agenda that has a focus on people and Industrial Strategy, will Middlesbrough-headquartered GBB is
and opportunity, as well as on critical switch from London to the town being supported by the Teesside Pension
investment in infrastructure,” added over the coming years. Fund. The commitment follows a previous
John, who previously founded Blyth- Speaking previously about £20 million outlay by the fund into the bank.
based Fusion PR Creative. the Treasury move, Tees Valley Sue Hayes, GBB chief executive, said:
He also praised the influence of James, Mayor Ben Houchen said: “This “We’re delighted Teesside Pension Fund
saying his “immense contribution to the will put local priorities and shares our vision.”
North East” will not be forgotten. local people at the heart of the GBB, which hopes to gain a provisional
“It’s a privilege to succeed James; I Government.” licence to launch later this year, aims to be
have the highest admiration for him,” an “engine of economic growth for regional
added John, who counts communications SME developers” by providing tailored
roles with Transco and Newcastle lending to residential and commercial
Building Society on his CV, and previously property operators.
12 13
Business Business
Briefing_ Briefing_
Britishvolt strikes Glencore Plans unveiled for multi- New additions help auction firm build for future
agreement million-pound community Property
Manufacturing scheme News you may have missed
Built Environment A property auction company has hailed its flexibility after a rapid increase in staff
A firm behind plans for an 8000-job numbers was supplemented by market growth. Retail
vehicle battery making factory has Newcastle-based iamproperty has taken on 70 people during the pandemic – boosting 4Greggs plots major job and
agreed a supply deal with a mining its team to 250 – with bosses hailing its hybrid working model. store growth
giant. They say the system has accelerated growth across the UK, as well as in its North East
Britishvolt is working with Glencore head office, with recent appointments including iamproperty’s new head of operations A national high street baker founded
on a “long-term strategic partnership”. Kelly Stillman, who is from Dorset. on Tyneside’s streets has unveiled
Bosses say the alliance will see They also say the business has benefited from a rapid expansion in online property plans to create 500 jobs.
Glencore provide cobalt for use in auction popularity and the launch of movebutler, which helps agents and consumers Greggs wants new workers to
Plans have been submitted for a
Britishvolt’s lithium-ion batteries.
multi-million-pound community Sales and marketing firm plots navigate pinch points in the moving process. help it rebound from the COVID-19
Glencore has also made an
development on the outskirts of expansion with new boss Ben Ridgway, iamproperty’s group managing director, said: “Working right across the pandemic after enjoying a “stronger-
undisclosed investment into its new Recruitment UK allows us to attract top talent, which means our agents and consumers get the best than-expected level of sustained
Newcastle.
partner’s venture. solutions and the best service.” sales recovery in recent months”.
The proposals feature a
Britishvolt plans to build what it A sales and marketing outsourcing The Newcastle-headquartered
419sq metre Co-op anchor store
describes as the UK’s first gigaplant firm has laid out growth plans after pasty and sausage roll maker says
alongside a Cooplands bakery and
on a former coal yard at the old appointing a new chief executive. the jobs will be created across 100
veterinary centre on a site near
Blyth power station site, in Cambois, Wallsend-based durhamlane says it new stores, with further plans in
Westerhope.
Northumberland. is preparing to “more than double in place to increase its existing 2115
Bosses say the vision – led
It says the development could size and reach eight figure revenues shop estate to more than 3000.
by Sansec Developments,
create 3000 direct jobs and 5000 over the next three years” following the Bosses revealed their blueprint
with support from planning
supply chain posts. arrival of Katy Sayburn. in a half-year trading update, which
and development consultancy
Formerly working in the showed sales had returned to pre-
Lichfields – promises to create 25
international tourism industry, Katy pandemic levels.
full-time roles and support around
was the first woman appointed to
100 construction posts.
Monarch Travel Group’s board and was
If approved, the site could open
latterly managing director of Hotel BH
next year.
Mallorca.
As well as its retail and Construction
Consultancy powers on Hexham-born Katy said: “I’m looking
veterinary offer, officials say the 4Renewed demand fuels
with 100-job plans forward to working with the team to
scheme will feature a community
Energy develop the business.” Bellway’s progress
seasonal garden, a new access
road and car parking.
An energy consultancy aims to “reach A North East-headquartered
its next level of growth” after revealing homebuilder says it is in an “excellent
plans to create 100 jobs. position” to continue growing as
Global Procurement Group – which record demand complements a
trades as Northern Gas and Power – return to pre-pandemic levels of
wants workers to boost operations at income and sales.
its new £2 million Gateshead-based Work begins to tear down famous blast furnace Seaton Burn-based Bellway
Riga headquarters. Banks Renewables kickstarts “landmark” Scottish wind farm project Redevelopment chalked up housing revenues of more
Roles include energy consultants Development than £3.1 billion in the year to July 31,
and training and technical posts, with Demolition has started on an iconic monument of Teesside steelmaking. with sales rising nearly 35 per cent
bosses saying the arrivals will help A family-run energy scheme developer has begun work on a “landmark” project. Redcar’s famous blast furnace is being torn down to make way for the Teesworks to 10,138.
push the firm’s international customer County Durham-headquartered Banks Renewables is pressing ahead with development. The numbers sit just below its
base higher. construction on what it says is the UK’s first onshore wind farm with 200-metre turbines. The flattening complements work on other notable buildings on the former SSI UK performance in 2019 but are well
Brendan Garvey, chief people Described as a 15-turbine extension to the existing 26-turbine Kype Muir wind farm, site, such as the Redcar Coke Ovens, with bosses saying the entire base will be cleared above the £2.2 billion and 7522
officer, said: “This marks yet another in South Lanarkshire, Scotland, bosses say the combined development will have enough in a year. recorded in 2020 as the COVID-19
new chapter in the business’ capacity to annually power 112,000 homes. When finished, they say the work will open up 600 acres of land for fresh investment. pandemic hit operations.
evolution.” Work got underway after Banks secured funding agreements with Greencoat UK Wind Recently confirmed by ministers as the site of England’s largest freeport, Teesworks
He added the new jobs will be based and turbine erection is expected to begin by next summer, with the scheme scheduled to is earmarked to house a GE Renewable Energy wind turbine blade-making factory and a
at the company’s Gateshead site, go live by the end of 2022. Net Zero Teesside Power carbon capture, utilisation and storage power plant.
For more news and views across the
as well as its French, US, Indian and Richard Dunkley, managing director at Banks Renewables, said: “This is a landmark The blast furnace fell silent – along with Redcar’s entire steelworks site – when SSI UK
North East, visit our website @
Maltese offices. project for ourselves and the wider Scottish renewable energy sector.” entered liquidation in 2015.
www.netimesmagazine.co.uk/news
14 15
Guest contributor Sarah Glendinning_ Guest contributor Andrew Clark_
wind, electric vehicles and battery
production, low carbon heat and heat
networks in the North East is creating
Don’t let project hit Words by Sarah Glendinning
A blueprint for concerted change thousands of new green jobs, and we must
the buffers CBI North East director
Environment ensure our existing workforce, and the
Investment workforce of the future, are equipped with
We’re all familiar with the seismic warming by 2050.
‘Transformational’ HS2 remains vital for North East impact brought by the Industrial Work has already started on
the skills businesses need.
Working alongside partners in industry
Will it, won’t it? levelling-up ambitions Revolution. planning for a net zero future,
and academia, we’re mapping the current
From the very day plans were But with the world grappling the with the independent Green Jobs
and future skills needs in the green
rubberstamped, doubts have hung With new reports throwing fresh doubt over the delivery of the eastern leg of the multi- ever-increasing effects of climate Taskforce – which includes Newcastle
economy to ensure sectors in the North
heavy over the HS2 development. billion-pound HS2 development, Sarah Glendinning, CBI’s North East director, says it change, similarly vast transformation College’s head of Energy Academy
East – particularly those with the biggest
Lauded by ministers as a crucial will be required to change our carbon Alan Goundry, and Tees Components
is imperative the major transport project is completed in full. potential for growth – have access to the
remedy to the country’s ageing rail output. managing director Sharon Lane –
talent and expertise they need to scale up.
system, the spiralling cost of the A fundamental element in the UK having recently handed its climate
The North East Local Enterprise
project, allied to environmental 4Speculation over the future of HS2 Darlington’s planned HS2 Growth Hub addressing its environmental footprint recommendations to Downing Street.
Partnership is working with Energi Coast
protests, has meant it has become refuses to go away. would kickstart £100 million of investment will be the Government’s own Green Ministers are now assessing the
– the North East’s offshore wind cluster –
a millstone for the Government, Let us be clear, however; the business in the heart of the town, involving a Industrial Revolution, which aims group’s findings, with a strategy on the
and the education sector to ensure green
rather than a medicine soothing an case remains as powerful as ever. redeveloped station, new business space to put in place measures to end UK’s environmental future expected to
careers advice is available to people in all
element of the UK’s travel industry For the economy, for the environment, and 1500 new homes. the country’s contribution to global be laid out later this year.
industries, and at every stage of the career
ills. for the fruition of levelling-up aspirations – And in Newcastle, HS2 will cement the journey.
And now fresh question marks a cornerstone of this Government’s stated status of Central Station as an international Reskilling and retraining will be vital in
have emerged, after a recent policy ambitions – the project simply must gateway, connecting Newcastle helping people move into new green jobs.
Whitehall leak to the press claimed proceed, as scheduled and in its entirety. International Airport, Sunderland and South We’ve also recently completed a piece
halting HS2’s eastern leg to Ministers must honour their development Tyneside, East Durham, Northumberland of work identifying the opportunities
Leeds – so crucial to improving pledges – and local leaders must use their and Cumbria, all integrated with Northern that exist both now, and in the future, for
the North’s East’s travel links influence to ensure they do. Powerhouse Rail and synchronised with businesses in the low carbon heat supply
nationally – would save £40 billion, The speculation must end. local metro, rail and bus services. chain, and what this will mean for skills
adding “there’s no way we’re going Upgrades to rail lines and freight
Words by Andrew Clark
For the North East, it is hard to overstate demands.
to see this built in our lifetimes”. provisions, unlocking further new Energy programme lead at the North East Local Enterprise Partnership
the transformational impact. The region’s education sector has a
Downing Street moved quickly The scheme will link eight of the nation’s development potential, are recurring significant role to play in the transition to
to play down the situation, saying ten biggest cities, easing road congestion themes across the region.
a much-delayed decision in its rail and emissions and slashing journey times. The numbers are stark. Nationally, more
How the North East can lead the UK’s supporting and creating more green jobs.
Newcastle University is leading a national
plan will be made “soon”. High-capacity services from Newcastle than 30,000 jobs will be created in the green jobs revolution network of four cutting-edge centres
However, if the eastern leg does to Birmingham in under two hours construction phase alone, and nearly 2000 to enable faster collaborative research
hit the buffers, then it would be represents a significant improvement. firms have already played a part – including The independent Green Jobs Taskforce recently unveiled a report to the Government and development of electric machines –
difficult for the Government’s PR And for a region where unemployment 18 in the North East. on measures it believes should be taken to help the country transition to net zero by including cars, planes and ships.
department – so adept at spin and is the highest in England, and incomes the The 62,000 people in the region’s The North East Local Enterprise
2050. Here, Andrew Clark, energy programme lead at the North East Local Enterprise
whitewash – to deny the levelling- lowest, closer alignment with other parts of renowned advanced manufacturing sector Partnership’s skills team is working with
Partnership, looks at the study’s aims and what the switch to a low carbon future could
up agenda is close to derailing. the country can unlock new opportunities. will have new opportunities to thrive too. education providers to ensure courses –
mean for the region’s jobs landscape.
But while it’s easy to talk about HS2 HS2 will bring more than trains to the and particularly vocational qualifications
delivering broad regional gains, a better North East. Public and private investment, – meet the needs of employers and help
illustration arguably comes from analysing impetus and opportunity will come too, 4The Government’s ambition to reach net first report to ministers, industry and the deliver the skills needed.
its potential to deliver positive change for making it easier for people to live and zero by 2050 has seen a huge increase in skills sector, outlining the importance of The North East is already a leading
individual communities. work where they want, and for businesses investment across new forms of sustainable investing in the UK workforce to ensure destination for advancements in green
In Durham, HS2’s arrival would drive to grow and create jobs. It can be a vital and clean energy, including offshore wind people develop the right skills to deliver the energy, and that creates a significant
the creation of the planned Aykley Heads foundation for a sustainable economic and electrification. country’s net zero transition. opportunity for the region to become a
business quarter – 70,000sq metres of future, which enables the region to prosper This has brought with it a rise in green The report is of particular relevance major destination for skills in green jobs
office space designed to attract new high- on both the national and international jobs, creating new skills demands across to the North East, where green jobs are too; helping attract more businesses to
growth enterprise and 6000 new jobs, stage. the expanding sectors. poised to transform our economy – and our invest in our people and our places, and
while also supporting local ambitions to Ambitions must not be allowed to falter In response, the Government’s Green workforce. ensuring the area is at the forefront of the
double employment in the tourism sector. now. Jobs Taskforce recently published its The expansion of sectors like offshore UK’s green industrial revolution.
16 17
Opinion Travel Travel Opinion
to Belfast – leaving through the vapour for us, and its commitment is a sign of “Point-to-point travel benefits
trails of its replacement, complete with confidence in what we are doing here.” smaller businesses that are conscious
welter of promised European flights, was The sureness to which Graeme refers of costs and who really value personal
incredibly symbolic. comes after bosses secured a number of relationships to build their respective
Strip away the romanticism and other agreements with carriers, which brands.”
the significance becomes even more include Lufthansa’s launch of a new And in a world where longer haul travel
magnified. route to Frankfurt, Vueling’s introduction remains precarious, he says Ryanair’s
Whether you like Ryanair’s business of flights to Barcelona, and TUI UK’s extended relationship with the airport will
model or you don’t – and there are many expansion of its summer 2022 catalogue. provide a mutual sweet spot.
that freely admit to sitting in the latter All of which, says Graeme, will help the “You’ve got airlines in Europe that have
camp – its £140 million-plus commitment airport rebound from COVID-19, as will a gone bust, reduced in size or are now
to Newcastle represents a significant commitment to becoming carbon net zero saddled with state aid payments – but we
juncture in the airport’s journey out of the by 2035, with plans for a solar farm now are the exception,” he says.
COVID-19 pandemic. drawn up for public consultation. “Pre-pandemic, we flew 150 million
For it provides something we’ve all “We’ve maintained very close passengers a year and we aim to get back
been searching for across the last 18 relationships with all of our airlines during to that figure next year, and to 200 million
Taking flight again months – an element of certainty. the pandemic and that has helped us get by 2026.
Taxiing for fresh Of course, it must be said that Ryanair’s back to full strength again,” he adds. “Our partnership with Newcastle will
take-off Grounded. Stationary. Unmoved. For so long last year, and a good part of early 2021,
plugging of the Easyjet gap is no panacea From Ryanair’s perspective, its help that; what we are doing with the
for the turbulence of the last year-and- partnership with Newcastle makes airport is visionary.
a look at any airline’s fleet was enough to conjure such adjectives as COVID-19
Empty planes aren’t usually good a-half. perfect business sense too. “The advantage of having planes based
turbulence forced service cancellations and stifled demand. However, as the vaccine
news for airports. For a start, its two-plane base is one Already familiar with the airport, thanks at an airport is that they sleep there,”
rollout continues, the aviation industry’s wheels are beginning to turn more quickly. less than what its low-cost adversary to existing flights to holiday hotspots adds Eddie, who has now swapped his
Yet when Ryanair plane EI-ENC –
And the building momentum is no better reflected than at Newcastle International operated from Newcastle, and its pledge Alicante, Faro and Palma, creating a Magpies’ top for a dark blazer.
vacant but for a handful of bosses
Airport, where low-cost carrier Ryanair is setting up a new base, complete with fresh jobs to deliver 60-plus direct jobs falls short of permanent base seems an obvious “They go out and come back again on
– touched down in the region last
month from Shannon, it was cause and destinations. Final take-off from the unprecedented flux of the last 18 months might the number Easyjet was employing when commercial move. a cycle every day, which means you’re in
for much celebration. still be some distance away, but the investment nevertheless provides a valuable element it pulled the shutters down. There remain obstacles to overcome, control of your own destiny.
For the service brought with it a of certainty But it is a foundation stone, and bosses though. “No pun intended, but long-haul is
£140 million-plus investment from from both sides say they are confident Like any such venture, bums on seats going to take a long time to get back;
the Dublin-headquartered carrier the figures, certainly on the employment will always be the ultimate barometer. China is still closed, South America,
Words by Steven Hugill
that promises a two-aircraft base front, can rise as the carrier settles in and And in a constantly shifting travel with its slow vaccine rollout, is going to
at Newcastle International Airport flyers choose its services. landscape, where many holidaymakers be closed for some time, and the US is
from next summer. “This is very significant for the airport still remain reticent about jetting away prioritising its own.
4It was all rather poetic. Under sunny skies, a Ryanair plane
Planned to create more than and the region,” Graeme Mason, the site’s – be it this year or next – achieving the “All of that means short-haul traffic is
Indeed, were it not for a quirk of the taxied to a stop just as another, this time
60 direct jobs across pilot, cabin planning and corporate affairs director, necessary numbers might not be as easy where things are happening.
itinerary, you could have been forgiven for sporting Easyjet’s trademark orange
crew and engineering and support says as we chat close to an apron-side as it once was. “There is pent-up demand and,
thinking it had all been scripted from the colourway, shifted backwards across the
service roles, bosses say it will aid office overlooking Ryanair’s plane. But Eddie Wilson, Ryanair’s jovial chief therefore, a real opportunity to grab
pen of writer Paulo Coelho. apron in preparation for take-off.
the delivery of at least 400 indirect “It will mean jobs for pilots, cabin crew executive, remains upbeat, and says market share.”
‘When someone leaves, it’s because To the casual eye, it was a scene of
supply chain posts. and support services. the carrier has a plan, which, in a way, In The Zahir, Coelho’s character directly
someone else is about to arrive’, everyday routine. Except it wasn’t.
Furthermore, they say the “But the impact will reach wider across involves going back to the future. follows his musing about loss and arrival
philosophises the Brazilian novelist’s main A year earlier, Easyjet, beset by
new hub will build on Ryanair’s the region and mean hundreds of jobs in “Dublin became popular because it was by convincing himself he will “find love
character in The Zahir, after seeing his COVID-19 struggles, closed a 150-
existing schedule at Newcastle, the supply chain – the extra passengers easy to get there,” says the experienced again.”
long-term partner suddenly disappear. plus crew and three-aircraft base at
with 12 routes to be launched to attracted by Ryanair’s flights are going aviation boss, who arrived in the region The airport’s new relationship with
What the Rio-born author knows Newcastle, which had helped fly more
destinations including Milan, Riga, to generate more jobs in and around the wearing a Newcastle United shirt. Ryanair is no guaranteed fairytale ending
about the North East, and specifically than 20 million passengers to foreign
Chania and Zadar, in Croatia. airport as well.” “And low-cost access is still what it’s all – market sentiment will ultimately go a
Newcastle International Airport, arguably shores since its 2003 founding.
He continues: “It is a major milestone; about. long way to dictating that.
wouldn’t stretch to a manuscript footnote. The carrier still operates flights
Ryanair could have put these aircraft “People want that for short holiday But it does mean a fresh start following
Nevertheless, as events unfolded at from the site, but its presence has
anywhere in Europe. breaks, or to go and meet family or 18 months of instability.
the travel hub last month, his spirit was undoubtedly diminished, and to see one
“For it to have chosen this airport, friends, and it is very important for And that’s not a bad script to work
certainly brought to mind. of its remaining services – a departure
though, is a real step in the right direction businesses too. from.
18 19Education_ Education_
Advertising feature_Education Partnership North East Advertising feature_Education Partnership North East
Envision AESC and Sunderland College
partner to create new maintenance technician
apprenticeships
World-leading green tech company Envision Group and Sunderland College will create
dozens of manufacturing apprenticeship opportunities as part of a billion-pound boost to
the UK’s automotive industry.
www.educationpartnershipne.ac.uk
@EPNorthEast
www.envision-aesc.com
Education PLANS HAVE BEEN SUBMITTED BY ENVISION’S with Nissan and Sunderland City Council to build an
Partnership battery technology division Envision AESC for a electrical vehicle hub to support next-generation EV
North East
£450 million battery manufacturing plant at the production and accelerate the transition to net zero
-
Education International Advanced Manufacturing Park (IAMP), in carbon mobility.
Partnership North Washington. Expected to be the UK’s first at-scale battery
East is a dynamic
partnership If approved, they will create more than 750 green manufacturing plant, with state-of-the-art technology
between jobs and safeguard 300 more at the company’s and powered by 100 per cent renewable energy, the
Sunderland
College,
Sunderland base. gigafactory will pave the way for potential future
Hartlepool Construction of the gigafactory – which will be the investment of £1.8 billion, generating 4500 new jobs
Sixth Form and
largest facility on IAMP – is scheduled to begin in 2022 through the supply chain.
Northumberland
College. to support the production of batteries to power up to Chris Caygill, Envision AESC UK managing director,
100,000 electric vehicles a year from 2024. added: “One of the main positive outcomes from the
It is one of the
largest college Strengthening an already successful collaboration, gigafactory investment is the creation of 750 new high-
groups in the Sunderland College is working with Envision AESC to value jobs in this growing technology sector.
country, with
campuses across
recruit maintenance technician apprentices to boost “Hiring and developing apprentices is a key part of
Pictured, from left to right, are Envision AESC managing director Chris Caygill; apprentice Dalton Cummings; Iain Nixon, Education Partnership North
the North East its highly skilled maintenance teams and help produce our strategy to ensure our future workforce is ready to East vice principal for partnerships and commercial; apprentice Molly Craggs; and Derek Enfield, vice president manufacturing SCM
from Berwick-
current and future generation l-ion batteries into the support the significant scale up in our operations.
upon-Tweed to
the Tees Valley. expanding electric vehicle (EV) market. “We are delighted to continue our partnership with
So far, more than 150 applications have been Sunderland College, which will deliver the training
If you would
like to learn received for the positions, with 20 apprentices programme for our apprentices, including the first
more about how appointed to start in the coming weeks. cohort of 20 who will join this September.” and will continue to play a pivotal, proactive role in The Local Growth Fund resource is supporting major
your business
or organisation
Iain Nixon, vice principal for partnerships and Ahead of submitting the planning application, supporting job creation in the area.” capital investments to promote innovation, economic
could benefit commercial at Education Partnership North East – a public consultation was carried out with local George Mansbridge, corporate director for and skills infrastructure and sustainable transport as
from Education
which includes Sunderland College – said: “We are stakeholders and residents, with 80 per cent of those regeneration and environment at South Tyneside part of the North East Growth Deal.
Partnership
North East’s delighted Envision AESC is investing to expand their consulted on the plans offering positive support for Council, added: “It’s a huge step forward and we’re Helen Golightly, North East Local Enterprise
apprenticeship production of lithium-ion batteries here in Sunderland the project. The 150-hectare IAMP was created by thrilled that – so soon from the announcement – that Partnership chief executive, said: “The North East is
support,
visit www. and look forward to strengthening our established and South Tyneside Council and Sunderland City Council in the project is moving forward with this planning set to play a leading role in the UK’s transition to a
educationpartner successful partnership. 2014 to attract business investment to the region, with application, which will pave the way to create a facility greener economy, as we work towards achieving the
shipne.ac.uk, call
0300 770 1000 or
“The expanded apprenticeship programme will enabling works carried out in 2018. that will initially create hundreds and then thousands of Government’s net zero target.
email employers support the creation of new green economy jobs, Councillor Graeme Miller, leader of Sunderland City new jobs for our residents.” “With our existing skills base, supply chain and
@educationpartn
which will enable young people and adults across the Council, said: “Envision AESC will create high-quality IAMP has been backed by the Government, via infrastructure, the addition of Envision AESC’s
ershipne.ac.uk
North East to build and secure a sustainable career jobs for local people – green jobs, producing green the Local Growth Fund through the North East Local gigafactory will further cement the North East as a
with a forward looking and growing business like products, supported by green energy to power green Enterprise Partnership, to develop infrastructure, leading light in renewable energy, and we are looking
Envision AESC.” cars. including new roads, bridges and environmental forward to seeing it take shape and bring more and
In July, Envision AESC announced a partnership “We’re delighted this project is moving forward enhancements, that will support the development. better jobs to our region.”
20 21Recruitment_ Recruitment_
Advertising feature_Jackson Hogg Advertising feature_Jackson Hogg
Making the right connections for success
Collaboration has long been a cornerstone of business achievement. And its importance
is perhaps nowhere better evidenced than in the recruitment sector, where strong
partnerships connect talent to companies’ ambitions. One such example is Jackson Hogg’s
relationship with LightOx chief executive Dr Sam Whitehouse. Having supported the life
science company boss with his QuantuMDx Group and High Force Research ventures, the
Newcastle-based recruitment and outsourced talent services firm is also finding the right
people to catalyse LightOx’s work on oral cancer treatment. Here, Jackson Hogg founder
and chief executive Richard Hogg speaks to Dr Whitehouse about their relationship and why
the latter so values their affiliation.
www.jacksonhogg.com www.lightox.co.uk
@JacksonHoggRec @Lightox5
RH: TELL ME A LITTLE ABOUT LIGHTOX AND YOUR I came up here with QuantuMDx Group in Newcastle and Haffiz Iskandar. SW: We moved into The Biosphere on September 1, Jackson Hogg
pioneering work to find a treatment for early-stage and got to know the team right from the beginning. -
The life science sector is fairly unique, and there are a with financial support from Northstar Ventures helping For more
mouth cancers. Jackson Hogg provided great support when we began lot of nuances when it comes to recruitment. us do so. It represents a good fit; we have technologies information about
SW: Our lead drug candidate, which will go into expanding – we went from three people to 110 – and it how Jackson
The needs of a pharmaceutical company are very that complement other companies in The Biosphere
Hogg’s specialist
clinical trials next year, is a topical treatment, and the was very good at finding and attracting people to the different from a diagnostics firm, which are very that have drug development capabilities and work on support can
easiest way to describe it is to imagine a fluorescent company. different again from a business working on medical fluorescent imaging probes and antibody coupling, for help you with
recruitment
Bonjela gel placed on a cancerous area of a person’s It has subsequently been similarly helpful with devices. So, when it comes to recruitment, it is most example. across the life
mouth. LightOx – we have gone from three people to 13 – and definitely a specialist industry. There are a lot of epithelial-based (skin) technology science sector,
When you shine a light on the gel, it becomes toxic with High Force Research too, a recent example being visit www.
For example, if I was to say, with my LightOx hat on, operators there as well, and a number of companies jacksonhogg.
and kills the cancerous cells. our recruitment of a HR manager. that I want a regulatory person, I would be talking about that I’ve dealt with in the past, such as identity testing com, call 0191
We chose oral cancer because there is presently no The team really understands a company and the 580 0495 or
pharmaceuticals. specialist NorthGene, which I used to run as part of
email head of
treatment in that space; in fact, the patient journey can people it requires. However, with High Force Research, I would mean QuantuMDx Group. life science
be brutal. You must think a good way into the future if you want chemicals and drug manufacture, and with QuantuMDx There has always been a cluster doing this kind of Kimberley
Warren at
The cost of surgery is relatively low, but the impact to recruit the right person, particularly if you are looking Group, it would be different again. work in the North East – we’ve long had technologies kimberley.
on the patient is huge, to the extent that if someone is for senior level staff, owing to the associated notice You therefore need a specialist and knowledgeable and companies spinning out of universities – and The warren@
operated on, they may have to learn to speak or swallow periods, and Jackson Hogg is great when it comes to jacksonhogg.com
recruitment partner to ensure the right individuals are Biosphere is now a recognisable hub for that work.
again. that. put in front of the right companies – and that’s what
As a business, we spun out of Durham University I tell the firm of my plans, and where I want the Jackson Hogg does. RH: How do you see the landscape moving forwards in
and was originally backed by High Force Research – a business to be in a certain timeframe, and Jackson It has a very strong life science team and backs it up the region’s life science sector?
Durham-based company that makes clinical grade drugs Hogg’s team works to ensure I have the right individuals with people who know all about marketing, others that SW: The strength of research in the North East has
and which I now run – that gave us initial seed finding to at the right time. know all about HR, and others that are very strong on been good for a long while, but what we are getting
develop our work. finance. better at is translating that towards clinical trials.
We then received support from a Dutch funder RH: How reassuring for you is our partnership, in terms The partnership I’ve had with Jackson Hogg has We are giving people the opportunities to develop
before High Force came in again, and latterly Northstar of Jackson Hogg making sure the recruitment process worked very well over a number of years, and I’m sure their companies and management skills, while bringing
Ventures. is sound, so you can continue focusing on other areas of it will continue as we seek to adds to LightOx’s growth new technologies forward.
your business’ growth? profile. We’ve also got two of the best hospitals in the country
RH: You have worked with us here at Jackson Hogg for SW: If you know you get good candidates from a in Newcastle, and the region has a strong clinical ethos
several years to fulfil your recruitment needs. What is recruitment firm, then you continue to use them. RH: You mention our first-hand experience of the life too; people are willing to test your devices.
it about our service that you appreciate, and how have Jackson Hogg has a very good – and growing – life science industry’s continued growth, especially in the Furthermore, because it is a small community, people
we helped you meet your goals? science provision, with Kimberley Warren, who leads the North-East. With that in mind, you recently moved to will refer you to the right clinician or the right group that
SW: My journey with Jackson Hogg rolls out through team, working alongside senior consultants Kristi Porter The Biosphere, at Newcastle Helix. How will that help has done similar trials in the past.
my entire time in the North East. and Georgia Bernard, and consultants Olivia Robinson your future work? All these things work to give us a real advantage.
22 23Feature_Nigel Cabourn and David Uddgren-Young
A new style of
working
www.cabourn.com
www.commonilke.co.uk
@NigelCabourn
@Common_Ilke
Internationally renowned clothing designer Nigel Cabourn is used to travelling
the globe in search of inspiration for his unique collections. But when the
COVID-19 pandemic struck, his world was literally turned upside down. With
his accustomed ability to source vintage garments and fabrics from all corners
of the earth impeded, he instead turned to David Uddgren-Young and the
riches of his COMMON ILKE VINTAGE store to maintain momentum across
future ranges. Here, Steven Hugill learns how, while preserving the crucial
fabric of human connection during detached times, their work is tacking out a
framework for long-term success.
Words by Steven Hugill Photography by Christopher Owens
24 25@NigelCabourn www.cabourn.com @common_Ilke www.commonilke.co.uk
Hillary and Captain Robert Falcon Scott.” football club on an exciting new range,
His adoration is obvious, but it extends which will join a partnership with English
well beyond simple fandom; for Nigel, they sports brand Umbro on a line of classic
are not men of black and white yesteryear sports tops and pants, and another with
but heroes of the present day, their feats skateboard label Vans on a unique range
and accomplishments, their daring exploits of trainers and clothing in the Cabourn
and free spirit informing his thinking and portfolio.
catalysing his creativity. With decades in the design industry,
His surroundings tell as much. such partnerships are now de rigueur
To his right, an unzipped coat hangs off the for the keen tennis player, whose back
shelf of a heavily populated bookcase. catalogue also includes a collaboration
Known as the Everest parka, it is one of with British marque Fred Perry.
Nigel’s most recognisable pieces, and exudes So too are regular trips abroad, a well-
vintage sport and adventure. thumbed passport evidence of time spent
Inspired by a down jacket worn by Sir in Asia and Europe sourcing vintage items
Edmund during his 1953 expedition to the and fabrics for inspiration across future
world’s highest mountain, this version of the works.
revered garment keeps up the exploration Or at least they were until coronavirus
theme, having been used by TV presenter struck.
Ben Fogle on his own small screen Everest When the UK entered its first lockdown
challenge. in March last year, Nigel – who studied
On shelves nearby, thick, hardback tomes fashion at college in Newcastle during the
celebrate the life of Scott, prompting Nigel, 1960s and founded his first business while
when his eyes catch their titles, to recall out on his course – was grounded.
loud the Antarctic adventurer’s stimulation of His solution was to look – and shop
4Nigel Cabourn rises from a leather chair, – local, specifically in the direction of
spins on his heels and walks with purpose to a David Uddgren-Young, the man behind
cabinet at the far end of his office. Tynemouth Station-based curated
Opening one of its doors, he finds what he’s menswear and goods supplier COMMON
looking for with ease. ILKE VINTAGE.
“There they are,” he says, his voice full of Their alliance was an instant success,
pride as he unfurls a glossy print of footballers with David sourcing garments, such
Jimmy Greaves and Lev Yashin. as 1950s Korean War era clothing and
The image, now flat on Nigel’s desk, vintage varsity jackets, that have helped –
captures Greaves, eyes fixed and thigh and continue to shape – the look and feel
muscles bulging, looming over Yashin as the of Nigel’s 2023 spring collection.
Soviet Union goalkeeper smothers the ball Walk the wooden floor of Nigel’s
with his gloved hands. North East base and their work together
“This is one of my favourite pictures,” says becomes even more striking.
Nigel of the shot, which carries Greaves’ In the shadows of First and Second
signature and was taken during a match at World War pilot jackets, which hang
Wembley in 1963 between England and a Rest a previous collection. high on the building’s far wall, rails of
of the World XI. Now looking over his shoulder, Nigel – vintage military clothing stand ready
“He was a big giant was Lev,” continues whose interest in vintage was sparked when a for inspection. Where their camouflage
Nigel; “I’ve loved the guy for 60 years. young Paul Smith showed him a British Royal markings once served as a shielding
“He looked so dramatic because he always Air Force jacket, bought from a Paris flea mechanism, today they expose stories of
wore black – Lev was different, and it was market in the late 1970s – nods to a poster of conflict, of notable junctures in decades
because of him that I wanted a ‘keeper’s top maverick driver Hawthorn, whose flair and past, of lives lived and lost across the
when I was a kid. style helped motivate the look of a recent globe. A good number have been sourced
“I love icons like Jimmy and Lev, Mike summer range. by David, and the theme continues when
Hawthorn (Britain’s first world driving And then, with a smile, he returns to Lev, you enter Nigel’s office.
champion) and the explorers Sir Edmund revealing he’s working with an unnamed Referred to by its owner as his “library”,
26 27You can also read
