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                                    EARN AFAA-NASM CEUS:

                                       CANCER
                                     RECOVERY
                                    & EXERCISE

                                     MICROBIOME
                                             MATTERS

                                         AN OUTDOOR
                                             SPIN ON
                                            INDOOR
                                           CYCLING

                             RHABDOMYOLYSIS
                             WHAT YOU NEED TO KNOW
                                                 SUMMER 2019

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CANCER RECOVERY & EXERCISE - RHABDOMYOLYSIS WHAT YOU NEED TO KNOW - MICROBIOME - NASM Blog
002-003 AFM TOC Summer19_vF.indd 2   6/5/19 8:41 PM
CANCER RECOVERY & EXERCISE - RHABDOMYOLYSIS WHAT YOU NEED TO KNOW - MICROBIOME - NASM Blog
SUMMER
                           V OL U ME THI RTY- S EV EN // N U M BER T H REE
                                                                                                                                    2019
                             ON THE COVER
                             32 GAME CHANGER
                                 Michael Piercy has a game
                                 plan for all his clients—
                                 from aspiring athletes to
                                 all-star pros.
                                 BY SHIRLEY ARCHER, JD, MA

                                                                                                                                                        16
    PHOTO: VERONICA CRUZ

                             COVER PHOTO
                             B Y V E RO N IC A CRUZ                                                                             57
                           RESEARCH, INDUSTRY                   FEATURES                            GROUP EXERCISE                   RESTORATIVE
                           NEWS, BUSINESS TIPS                                                                                       MOVEMENT
                                                                20 CEU CORNER: EXERCISE AND         12 THE PATH TO PRESENTING
                                                                    BREAST CANCER RECOVERY.             BY SARAH SCHRENK, MS
                           07 TRAINING EDGE: INDUSTRY NEWS,         RESTORING QUALITY OF                                             66 YOUR MOST IMPORTANT
                               INSIGHTS & TOOLS                     LIFE TO PEOPLE IN CANCER        52 AN OUTDOOR SPIN ON               CLIENT? YOU!
                               BY LAURA QUAGLIO                     TREATMENT AND BEYOND.               INDOOR CYCLING                  BY LAWRENCE BISCONTINI, MA
                                                                    BY LAURA QUAGLIO WITH               BY KRISTA POPOWYCH
                           16 PROGRAMMING’S BEST
                               QUESTION: “WHY?”
                                                                    ANDREA LEONARD &
                                                                                                                                     AFAA-NASM
                               BY RYAN HALVORSON
                                                                    ANNA L. SCHWARTZ, PHD
                                                                                                    NUTRITION                        NEWS & VIEWS
                                                                40 RHABDO: WHEN OVERTRAINING
                           70 Q+A: YOU ASK, WE ANSWER               CAN BE LIFE-THREATENING
                               BY TONY NUÑEZ, PHD                                                   57 FOOD NEWS & FACTS
                                                                    BY JOE CANNON, MS
                                                                                                        BY ALEXANDRA WILLIAMS, MA    04 CONNECT
                                                                                                    62 GUT HEALTH: UNDERSTANDING     05 PRESIDENT'S MESSAGE
                                                                PERSONAL TRAINING                       YOUR MICROBIOME
                                                                                                        BY JOSEPH WEISS, MD,
                                                                47 PUT YOUR BEST FOOT FORWARD           & DANIELLE WEISS, MD
                                                                    WITH THE NASM OPT™ MODEL
                                                                    BY KYLE STULL, DHSC, MS

                                                                                   SUMMER 2019 / AMERICAN FITNESS                                                    3

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CANCER RECOVERY & EXERCISE - RHABDOMYOLYSIS WHAT YOU NEED TO KNOW - MICROBIOME - NASM Blog
CONNECT

                                                              AMERICAN FITNESS
                                                                                                EXECUTIVE TEAM
                                                                                             PRESID ENT AND PUB LISH ER
                                                                                                 Laurie McCartney

                                                                                GENERAL M ANAGER O F INT ERNAT IO NAL FIT NESS
                                                                                               Brad Tucker

                                                                           V I C E PRESID ENT O F SALES AND B USINESS D EVELO PM ENT
                                                                                                   David Correia

                                                                                V I CE PRESID ENT O F O PERAT IO NS AND ANALY T ICS
                                                                                                   Luis Guzman

                                                                                                EDITORIAL STAFF
                                                     CON TE N T AN D COMMU N ICAT IO NS M ANAGER                 Greg Esposito

                                                               DI RE C TOR OF C USTO M PUB LISH ING              Sandy Todd Webster

                                                                                       ED ITO R IN CH IEF        Joy Keller
                                                                                          ART D IRECTO R         Annie Morley
                                                                     E XE C U TI VE M ANAGING ED ITO R           Kate Watson
                                                                                  P RO D UCT IO N ED ITO R       Judy Minich
                                                                               E DITO RIAL A SSISTANT            Sarah Kolvas
                                                                                           PRO D UCT IO N        Patrick Sternkopf

                                                                            CON TRIB UT ING ED ITO RS            Megan Hard
                                                                                                                 Tom Mangan
                                                                                                                 Pat Ryan, MS
                                                                                                                 Laura Quaglio

                                                                            CON TRIB UT ING WRIT ERS             Shirley Archer, JD, MA               Laura Quaglio
                                                                                                                 Lawrence Biscontini, MA              Sarah Schrenk, MS
                                                                                                                 Joe Cannon, MS                       Anna L. Schwartz, PhD
                                                                                                                 Ryan Halvorson                       Kyle Stull, DHSc
                                                                                                                 Andrea Leonard                       Danielle Weiss, MD
                                                                                                                 Tony Nuñez, PhD                      Joseph Weiss, MD
                                                                                                                 Krista Popowych                      Alexandra Williams, MA

                       ATHLETI C S A N D FI TN ES S A S S O C I ATI O N O F A M E R I CA ( AFA A)                          NAT I ONAL ACAD E M Y OF S PORT S M E D I CI NE ( NA S M)
                                               WEBSITE: afaa.com                                                                            WEBSITE: nasm.org
                                        EMAIL: customerservice@afaa.com                                                                 EMAIL: nasmcares@nasm.org
                                     PHONE: 800.446.2322 | 602.383.1200                                                           PHONE: 800.460.6276 | 602.383.1200
                                      MAIL: 1750 E. Northrop Blvd., Ste. 200                                                       MAIL: 1750 E. Northrop Blvd., Ste. 200
                                              Chandler, AZ 85286                                                                           Chandler, AZ 85286

                    SUBMISSION GUIDELINES: Send all editorial queries to americanfitness@nasm.org.               CAUTION TO READERS:        The opinions, information and recommendations contained
                    Please tell us more about your topic, why it would be relevant to the health and fitness     within articles, features, columns and advertisements of this magazine are not neces-
                    community, areas covered, and your qualifications to write the piece. Your query will        sarily those of the publisher, AFAA, NASM or their parent corporations or affiliates.
                    be reviewed for timeliness, relevancy and accuracy. If we feel it will be valuable for       The publisher and contributors cannot guarantee such materials are safe and proper
                    our audience, we will follow up with you.                                                    for every reader or for every reader’s students and clients. Readers are urged to consult
                                                                                                                 a physician before using or relying upon such materials, and to advise their students
                    CHANGE OF ADDRESS: Please provide old and new address details to AFAA,                       and clients to do so as well. This magazine and its contents are sold without warranties
                    ATTN: Membership, 1750 E. Northrop Blvd., Ste. 200, Chandler, AZ 85286 or                    or guarantees of any kind, expressed or implied, and the publisher and contributors
                    call 800.446.2322.                                                                           disclaim any liability, loss or damage caused by the contents.

                    COPYRIGHT © 2019 ASSESSMENT TECHNOLOGIES INSTITUTE, LLC. ALL RIGHTS RESERVED. AMERICAN FITNESS (ISSN 0893-5238) IS PUBLISHED QUARTERLY BY THE ATHLETICS AND FITNESS ASSOCIATION OF
                    AMERICA (AFAA). PERIODICALS POSTAGE PAID AT CHANDLER, ARIZONA. SUBSCRIPTION PRICE OF $39 PER YEAR IS INCLUDED IN AFAA AND NASM CERTIFICATION DUES. POSTMASTER: SEND ADDRESS CHANGES TO
                    AMERICAN FITNESS, 1750 E. NORTHROP BLVD., STE. 200, CHANDLER, AZ 85286. VOLUME 37, NUMBER 3.

        4                                                                         AMERICAN FITNESS / SUMMER 2019

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PRESIDENT’S MESSAGE

                                                  SHINING YOUR LIGHT
                                                  Oh, the joys of summer! The days are longer, MS, touches on this idea as he reviews the
                                                  the weather is welcoming, and the season is lower kinetic chain and how a simple step-by-
                                                  right for fun vacations and relaxed attitudes. step approach to assessment and corrective
                                                  At the same time, your clients are count- programming can make all the difference.
        LAURIE McCARTNEY, PRESIDENT               ing on you to keep them on track with the Look for this article on page 47 and imple-
                                                  healthy changes you’ve helped them make ment the strategies with your clients.
                                                  since the start of the year. As an educated        When it comes to shining brightly and

             TAKE FIVE                            fitness professional, you are
                                                  ready to motivate!
                                                      In this issue, we have sev-       “FITNESS IS TOO
                                                                                                                   fully showing up, Michael
                                                                                                                   Piercy, MS, the subject of this
                                                                                                                   issue’s cover story, is a stellar
                                                  eral in-depth articles that          IMPORTANT TO BE             example and a respected leader.
          CHECK OUT FIVE OF                       give you the keys you need                                       “Fitness is too important to
          OUR FAVORITE HIGHLIGHTS                 to help your clients achieve BORING. BREAK DOWN be boring,” he says (page 32).
          FROM THIS ISSUE!                        their wide-ranging goals.          WALLS BY CREATING             “Break down walls by creat-
                                                  Rhabdomyolysis expert Joe                                        ing laughter and joy.” Piercy

         16        CONNECT TO THE “WHY”
                   OF PROGRAMMING
                   Find out how to keep clients
                                                  Cannon, MS, explains why
                                                  there is such a thing as too
                                                  much intensity (page 40), and
                                                                                     LAUGHTER AND JOY.” has reinvented himself sev-
                                                                                       — MICHAEL PIERCY, MS
                                                                                                                   eral times, and his insatiable
                                                                                                                   hunger for knowledge—and
                   fully engaged.
                                                  we explore the many reasons                                      for sharing that knowledge
                                                  why you need to keep current with your with clients and other fitness professionals

         20
                   CEU CORNER:
                   EXERCISE AND BREAST            continuing education, especially when —fuels his passion.
                   CANCER RECOVERY                working with special populations.                  We know you are also passionate about
                   Experts share how to help          In our newest CEU Corner, “Working your purpose, and we remain committed to
                   clients return to structured   Th rough Cancer: Exercise as a Part of Re- providing you with top-tier education and
                   movement.
                                                  covery” (page 20), we talk to experts about support. Share your success stories with us!
                                                  the right ways to engage and motivate clients

         32        ON THE COVER:
                   MICHAEL PIERCY
                   Lifelong learning is the
                                                  who are recovering from breast cancer. Re- Yours in health,
                                                  search verifies that exercise can help those
                                                  coming back from this insidious disease, but
                   key to success.
                                                  it’s crucial to know your limitations and be
                                                  fully present. If you want to work with this

         40        RHABDOMYOLYSIS: WHAT
                   YOU NEED TO KNOW
                   How much effort is too much?
                                                  population, it’s essential to pursue a solid Laurie McCartney
                                                  education in the fi ner points of cancer, its President – Global Fitness & Wellness Solutions
                                                  treatment, and its effects on the body, both
                                                  short- and long-term.

         47        FEET: THE BASE
                   OF SUPPORT
                   Help clients avoid low
                                                      On the business side, we explain why
                                                  it’s important to be mindful and measured
                                                  when introducing your clients to the latest
                                                                                                            facebook.com/personaltrainers/
                                                                                                            facebook.com/afaa.fit/
                   arches and plantar
                   fasciitis with the NASM        and greatest techniques (page 16). The point
                   OPT™ model.                    is to train the individual in front of you.               instagram.com/nasm_fitness/
                                                  NASM Master Trainer Kyle Stull, DHSC,                     instagram.com/afaa_certified/

                                                          SUMMER 2019 / AMERICAN FITNESS                                                          5

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I

          Expires 8/31/2019

                  SIGN UP TODAY! 1-800-460-6276 | Learn more at NASM.org/CPT
                                                    *Terms and conditions apply.

006-011 AFM Training Edge News Summer19 vF.indd 6                                  6/5/19 8:43 PM
CANCER RECOVERY & EXERCISE - RHABDOMYOLYSIS WHAT YOU NEED TO KNOW - MICROBIOME - NASM Blog
BY LAURA QUAGLIO

        Training Edge                                                 [ INDUSTRY NEWS, INSIGHTS & TOOLS ]

                                                                                               Build Neck

      I                                                                                        Strength
                 n recent news published in the Journal of Orthopaedic & Sports Phys-
                 ical Therapy, researchers who examined previous studies on concus-
                 sion concluded that increasing neck strength “could substantially
                 reduce risk or severity of injury or outcomes” (2019; 49 [3], 202–8).         to Lower
                                                                                               Concussion
                     “A concussion is when the head gets rattled like a little bobble doll,”
          says NASM Master Instructor Fabio Comana, MA, MS, NASM-CPT, CES, PES.

                                                                                               Risk
          “If I have strong muscles stabilizing the head, like when heading a soccer ball
          or during a collision, it doesn’t bobble as much.”
              Though Comana agrees with the research team’s recommendations to do a
          pain screen, postural assessments and neck exercises, he suggests adding a
          step. “Depending on the assessments, you may need to do corrective exercise                  USE A TECH TOOL TO
                                                                                                       CHECK FORM. NASM
          before you go to strengthening,” he says. Here is his recommendation, based
                                                                                                       MASTER INSTRUCTOR
          on the NASM corrective exercise approach:                                                    FABIO COMANA USES AN
              Assess for pain. Cue the client with these moves: Sit upright and                        APP CALLED COACH’S EYE
          lower the chin to touch the chest, then tilt the head back (face                             TO SNAP A PICTURE OF
          nearly parallel to floor); bring the head back to neutral and                                THE CLIENT’S POSTURE,
                                                                                                       EVEN WHEN IN MOTION.
          turn once to each side (chin to collarbone). Clients who
                                                                                                       “THE APP ALLOWS ME TO
          have pain with any of these motions should see a physi-
                                                                                                       DRAW LINES AND SHOW
          cal therapist or a physician.                                                                THE ANGLE OF THE HEAD
              Assess posture. Have the client stand with the back                                      TO THE BACK,” HE SAYS.
          against a wall and pull the shoulder blades back so they are flat, opening                   AFTER A FEW WEEKS OF

          up the chest. Now look at the person from the side. The mastoid process                      CORRECTIVE EXERCISE,
                                                                                                       COMANA CAN SHOW
          (the bone right behind the ear) should align directly over the acromion process
                                                                                                       CLIENTS THEIR PROGRESS.
          (the bump at the end of the clavicle or shoulder blade).
              “Many people have a forward-head position,” says Comana. If so,
          corrective exercise should be performed to restore balance in the postural
          muscles before moving on to strengthening.
              Recommend corrective exercise as needed. A simple exercise
          Comana recommends is to tell the client to pretend you accidentally got
          dog poo on your hand—and then put your hand in front of the client’s nose.
          The person will instinctively pull back the head into proper alignment. “This
          [movement] should be done repeatedly throughout the day; not just once and
          done,” he adds. Comana has clients put a checkmark in a notepad every time
          they do this exercise between sessions. (Additional moves are detailed in the
          NASM Corrective Exercise Specialization program.)
              Build neck strength. Rather than doing “neck exercises,” which often
          don’t involve much range of motion, Comana suggests focusing on compound
          lifts that happen to build neck strength, such as the deadlift and shoulder
          press. As always, following the NASM OPT™ model, Comana recommends
          “unloaded then loaded then exploded” training. “Don’t progress clients unless
          they earn the right to progress,” he says.

                                                               SUMMER 2019 / AMERICAN FITNESS                                      7

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TRAINING EDGE INDUSTRY NEWS, INSIGHTS & TOOLS

        FORM FIX-UP WITH MIKE FANTIGRASSI

        AB WORKOUTS                                                                                        SAMPLE ABS

 S
              ummertime often means more people           if hip flexors are tight from too much sit-
                                                                                                           PROGRESSION VIA THE
              are in pursuit of the elusive “six-pack.”   ting, full situps will engage those muscles
              There are a few problems with that,         more than the abs. And clients whose hip
                                                                                                           NASM OPT™ MODEL
                                                                                                           Below is a progressive core-exercise
              says Mike Fantigrassi, NASM-CPT             flexors are already strong, such as cyclists,
                                                                                                           program based on guidelines in the NASM
              and Master Instructor. “One of the          don’t need to strengthen them further.           Optimum Performance Training™ model:
        sayings is ‘Abs are made in the kitchen,’            Exercise selection. As with any
                                                                                                           CORE STABILIZATION
        and it’s really true. To see your abs, it boils   other move, consider what muscles you            plank
        down to nutrition. Clients need to know           want to target. Many people focus too            dead bug
        that.” Here are a few other things to keep in     much on the rectus abdominis and the             stability ball rollout or “stir the pot”
                                                                                                           plank and saw motion with TRX®
        mind when helping clients target their abs:       “lower abs,” which they try to target with
                                                                                                              Suspension Trainer™
            Timing. Most people spend 15                  leg levers and flutter kicks. Guide clients to
        minutes on abs, when they only need to                                                             CORE STRENGTH
                                                          include moves that target the internal and
                                                                                                           floor crunch or curl-up
        devote 2 or 3. Also, they work the abs            external obliques and transverse abdomi-
                                                                                                           ball crunch
        daily, which does not give muscles time           nis, as well.                                    reverse crunch
        to recover. Lower-intensity exercises—like           Cuing. If a client’s belly is puffing out     cable rotation (twist)
        planks—can be done daily or be used                                                                medicine ball twist (V seat)
                                                          during a crunching move, the client is not
        in a warmup or active recovery between            drawing the belly in. This drawing-in action     CORE POWER
        exercise sets, but the protocol for ab work       has been shown to activate both local and        floor or stability ball situp with medicine
                                                                                                               ball throw
        is 1–4 moves, 1–4 sets, 3 days a week.            global stabilization systems in the body.
                                                                                                           rotation chest pass
            Assessment. Some ab exercises can             Also check for a forward-protruding head         medicine ball twist-and-slam
        worsen muscle imbalances. For example,            and cue for posture corrections.                 standing twist-and-throw (ball against wall)

        NUTRITION
        CERTIFICATION
        FOR THE WIN
        If abs are made in
        the kitchen, serve up
        results for your clients
        by becoming an NASM
        Certified Nutrition
        Coach. In this state-
        of-the-art interactive
        program, you’ll learn
        how to put your clients
        on the healthiest route
        toward their best
        selves. Find out more
        at nasm.org/cnc.

        8                                                     AMERICAN FITNESS / SUMMER 2019

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CANCER RECOVERY & EXERCISE - RHABDOMYOLYSIS WHAT YOU NEED TO KNOW - MICROBIOME - NASM Blog
A GYMNASTICS
                                       BACKGROUND
                                       HELPS DANIELLE

                                                               Why (and How) to Put More
                                       STAND OUT FROM
                                       THE CROWD.

                                                               “You” Into Your Business
                                                             “When you’re in busi-      ent retention rates and
                                 Danielle Gray, NASM-        ness, you need a niche.    referrals. Not everyone
                                 CPT, knows what             Many people are used       may have quite so obvi-
                                 it means to build a         to ‘fitting in’ because    ous a niche as she did,
                                 business around a           that means survival, but   but she says all fit pros
                                 personal passion. She       in the business world,     can differentiate them-
                                 began gymnastics when       you want to stand out.     selves from the pack
                                 she was 4 years old,        Otherwise you get lost.”   by tapping into their
                                 competed on the Junior          Though creating a      truest selves.
                                 Olympic team and later      niche business may nar-        “The first step is to
                                 became a gymnastics         row the types of clients   think of how you train,”
                                 coach. Today, her           you work with, Gray        she says. “Why do you
                                 business—Train Like a       says the payoff in work-   train the way you do?
                                 Gymnast—centers on          ing with likeminded        What do you love about
                                 applying the lessons        people is both personal    it? You’ll have passion
                                 she learned to clients      and professional: She’s    there because it’s what
                                 with all types of fitness
                                 interests and goals.
                                                             found that not only
                                                             does she feel more con-
                                                                                        you love to do. Spread
                                                                                        that joy!”
                                                                                                                    How Many
                                     “Putting yourself
                                 into your business can
                                                             nected to her clients,
                                                             but her authenticity has
                                                                                            To see how Gray
                                                                                        built upon her passion,
                                                                                                                    Minutes of Daily
                                 equal success for many      created a level of trust   visit trainlikeagymnast     Exercise Will Get

                                     Big Head?
                                 reasons,” she says.         that has increased cli-    .com.
                                                                                                                    You to Age 90?
                                                                                                                    Two researchers from the

           Who’s Got a
                                                                                                                    Netherlands examined data from
                                                                                                                    the Netherlands Cohort Study,
                                                                                                                    specifically looking at 5,479

 E
                                                                                                                    people born in 1916–1917.
        Everyone! The average adult’s head                                                                          The study kept tabs on
                                                                                                                    various factors, including
        weighs 10–12 pounds. “It’s a big ball,
                                                                                                                    physical activity, from age 20
        and the best place to balance                                                                               until age 90 or death, whichever
        it—the fulcrum—is over the C1                                                                               came first (1986–2007).
        and C2 axis in the cervical                                                                                    The results, published in the
        spine. If the head is off                                                                                   Journal of Epidemiology & Com-
                                                                                                                    munity Health, were different for
        balance, shifted forward
                                                                                                                    women than for men. Men who
        just 30 degrees, like from                                                                                  exercised for 90 or more minutes
        12 p.m. to 1 p.m. on the                                                                                    a day were 39% more likely to
        clock face, the head now                                                                                    reach age 90 than those doing
        weighs 40 pounds,” says                                                                                     less than a half-hour. For men,
                                                                                                                    more exercise time meant better
        NASM Master Instructor
                                                                                                                    odds. For women, though, 60
        Fabio Comana. “That’s why a                                                                                 minutes a day seemed to be the
        forward shift—as in upper                                                                                   sweet spot for becoming a nona-
        crossed syndrome—can be                                                                                     genarian: Doing more or less was
        very problematic.”                                                                                          associated with a lower likeli-
                                                                                                                    hood of reaching that milestone.

                                                               SUMMER 2019 / AMERICAN FITNESS                                                       9

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CANCER RECOVERY & EXERCISE - RHABDOMYOLYSIS WHAT YOU NEED TO KNOW - MICROBIOME - NASM Blog
TRAINING EDGE INDUSTRY NEWS, INSIGHTS & TOOLS

        COULD AEROBIC EXERCISE
        = GREATER COLLEGE SUCCESS?
        In research published this year in Neurology, Columbia
        University professor Yaakov Stern, PhD, et al. studied
        a group of 132 adult men and women (2019; 92 [9]).
        All were classified as “cognitively normal” and “below
        median aerobic capacity.”
            Participants were divided between two training
        programs: One focused on aerobic exercise, and the
                                                                         Brush Up on Kids’
        other on stretching/toning. Both programs ran for
        6 months, with workouts four times per week. Before
                                                                         Physical Activity Guidelines
                                                                         In the recently updated Physical Activity Guidelines for Americans
        and after the interventions, researchers measured a
                                                                         (2018; 2nd ed.), published by the U.S. Department of Health and Human
        variety of factors, including cognitive function, aerobic
                                                                         Services, Chapter 3 is dedicated to exercise for children and adoles-
        capacity, body mass index and cortical thickness,
                                                                         cents. As in the previous edition, guidelines are spelled out in terms of
        which has been associated with higher general intel-
                                                                         timing, intensity and duration. But a key component is not mentioned:
        ligence scores (Intelligence, 2013; 41 [5], 597–606).
                                                                         the importance of establishing a foundation of healthy movement
            All ages of aerobic exercisers showed improve-
                                                                         patterns, posture and exercise form, as recommended by the NASM
        ments in cognition, which includes executive function,
                                                                         Optimum Performance Training™ model.
        episodic memory, processing speed, language and
                                                                             How to adapt the model to kids? The NASM Youth Exercise Special-
        attention. While the effect on executive function was
                                                                         ization (YES) course (1.0 NASM CEUs) offers guidelines not only on doing
        more pronounced with age, the researchers noted in
                                                                         that but on adapting assessments, SAQ training and even motivational
        their conclusion, “Increased cortical thickness sug-
                                                                         approaches—all of which are a bit different for children.
        gests that aerobic exercise contributes to brain health
                                                                             Here, for example, are the guidelines for resistance training:
        in individuals as young as age 20.”
            For fitness professionals working to motivate                RESISTANCE TRAINING GENERAL GUIDELINES FOR CHILDREN 6–19
        college students, those who are GPA-focused could
                                                                                            Sets          Reps          Intensity      Rest Interval
        be interested in knowing they may perform better
                                                                          stability         1–3           12–15         low            0–30 seconds
        academically if they don’t skip workouts to study.
                                                                          strength          1–3           6–15          moderate       30–90 seconds
        (Perhaps an hour less of Netflix would be a better
        tradeoff.)                                                        power             1–3           3–6           high           1.5–3 minutes
            Danielle Gray, NASM-CPT, from Train Like a Gym-              To learn more about the YES program, visit nasm.org/products/CEU142K.
        nast, shares a strategy from her own college days
        that may help keep students moving between training
        sessions: Enroll in a physical education class each
        semester. “I knew if I scheduled it into my courses,
                                      I would make time for it,”
                                         she says.
                                                                        GX NEWS: TURN YOUR GYM TRIBE
                                                                        INTO A ROWING CREW

                                                                        R
                                                                         Recently, Technogym®—              With the UNITY™
                                                                         an official supplier of        SELF SKILLROW app
                                                                         seven Olympic Games—           and kiosk, instructors se-
                                                                         reimagined indoor row-         lect from a library of class
                                                                         ing machines and came          profiles or create their
                                                                         up with SKILLROW™.             own programs, adjusting
                                                                         This innovative machine        elements such as power,
                                                                         can be used solo, of           heart rate or strokes per
                                                                         course, but Technogym          minute. (The program
                                                                         also created a SKILL-          allows you to manage the
                                                                         ROWING class program           microphone and music,
                                                                         that turns the activity into   too.) Class members
                                                                         a unique group experience.     simply follow the rowing

        10                                                          AMERICAN FITNESS / SUMMER 2019

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Get ’Em
                                                                                                          Electrify Your
                                            sible, the Performance
                                            Enhancement Special-
        Back
                                                                                                          Purpose at
                                            ization offers protocols
        in the                              to help you know when

                                                                                                          Optima 2019
                                            it’s safe to work the
        Game . . .                          traumatized area and
        Safely                              what to avoid when you

  W
                                            do. Also, the fitness pro                                      As an NASM/AFAA fitness professional, you are
        Working with competi-               must work in close con-                                        dedicated to helping people transform their
        tion athletes who have              cert with the athlete’s                                        lives—but what about your own transformation?
        been sidelined by an                sports medicine staff                                          Set aside a weekend this fall for the ultimate
        injury can be tough.                to ensure that training                                        fitness education experience that will boost your
        Psychologically, a certi-           coordinates with treat-                                        personal and professional growth to new levels.
        fied trainer can help               ment. Here’s a summary                                         The NASM and AFAA Optima 2019 Conference is
        them avoid negative                 of the stages:                                                 celebrating 5 years of delivering the finer details
        thinking and remind                     Stage 1: The sports                                        that make a fitness professional stand out among
        them to focus on the                performance profes-                                            the crowd.
        goals their doctor sug-             sional only works on the                                           “I think one of the wonderful things about
        gests now. Physically,              nontraumatized muscles                                         Optima is the opportunity to network, to meet
        it’s more complicated:              using isolateral or              The injury-recovery           people like yourself, to learn from others, to get
        “During this time, it is            single-limb training.         process is complete              the very best access to education, and also to be a
        important the sports                    Stage 2: After the        when all of these apply:         part of our product development team by inform-
        performance profes-                 athlete regains pain-            • Movement is                 ing and learning from each other [so we] take
        sional not lose focus               free range of motion in            pain-free.                  NASM to the next level,” says Laurie McCartney,
        on maintaining the                  the traumatized area             • No swelling is              president, Global Fitness & Wellness Solutions.
        uninjured areas of the              (and receives medical              noticeable.                     Highlights from this year’s event:
        athlete. Doing so can               clearance), progressive          • Full ROM of the                 • Keynote speaker Chris Powell, host of
        lead to dysfunction                 strength training can              joint/muscle is                   Extreme Weight Loss, who will share expert
        and the potential for               begin (with little stress          restored.                         tips on “The Transformation of Coaching.”
        injury to those adjacent            on joints).                      • Strength reaches or             • Morning workouts with top professionals in
        body parts,” according                  Stage 3: The focus             exceeds preinjury                 the industry.
        to NASM Essentials                  changes to returning               levels.                         • A chance to learn more about the latest in
        of Sports Performance               the athlete to baseline          • Metabolic fitness                 health and fitness products, technology and
        Training (Jones &                   (or better). Strength              is reestablished                  apparel in the well-targeted expo hall.
        Bartlett Learning 2019).            exercises continue, and            enough for the ath-             • An opportunity to earn up to 2.0 NASM/15
            To make this transi-            metabolic conditioning             lete to safely return             AFAA continuing education credits (when
        tion as safe as pos-                begins.                            to play.                          attending the preconference sessions and
                                                                                                                 full 3-day conference).
                                                                                                               • More than 60 breakout sessions that will
                                                                                                                 elevate your training and instructing game:
                                            pace of the trainer. They     ROW class a timely fit,”               Topics will include metabolic adaptations,
                                            can get individual feed-      says Nerio Alessandri,                 training variability, corrective exercise
                                            back or compete against       CEO and founder of                     solutions, small-group business success
                                            each other, watching          Technogym. “This class                 and much more.
                                            their progress by tracking    allows users to achieve
                                            real-time training data on    their maximum poten-             ADDITIONAL DETAILS
                                            a large screen at the front   tial by activating every         When: September 26–29, 2019
                                            of the room. The SKILL-       muscle in the body.”             Where: Arizona Grand Resort & Spa
                                            ROW machines can also         To learn more, visit             Contact: NASMOptima.com
                                            be used for athletic train-   Technogym.com.
                                            ing classes and athletic
                                            performance circuits.                                      LAURA QUAGLIO is kicking off summer with
                                                “The growing passion                                   a walking tour of Europe and is curious to see
                                            for rowing, paired with                                    just how many steps she’ll rack up on her Apple
                                            our state-of-the art equip-                                Watch. She’s looking forward to her gym’s new
                                            ment and technology,                                       “Fresh Air” stationary bike class, held outside
                                            makes adding a SKILL-                                      a local mall. Pass the sunscreen, please!

                                                                 SUMMER 2019 / AMERICAN FITNESS                                                               11

006-011 AFM Training Edge News Summer19 vF.indd 11                                                                                                           6/5/19 8:44 PM
INSTRUCTOR NOTES SHARPENING YOUR SKILLS

                                                                                                   o u r
                                                                                                  y ent
                                                                                                  o n t
                                                                                                 c ere
                                                                                                   h

        NAVIGATING THE PATH
        TO FITNESS PRESENTER
        Begin the journey by discovering the what, when, where and how
        of sharing your expertise with fitness colleagues.
        BY SARAH SCHRENK, MS

        As a group fitness instructor, you excel at leading and educating. Have you ever fan-            ADVANTAGES AND CONSIDERATIONS. After
        tasized about taking your expertise beyond the confines of the studio? Take a moment         thinking of what you can offer, give equal
                                                                                                     weight to what you will gain and how
        to recall an engaging presenter at the last fitness education event you attended. This
                                                                                                     those advantages blend with your lifestyle.
        person—probably a fitness industry veteran with a passion for educating fellow fitness       Presenting can expand your network, build
        professionals—had experience and credentials, communicated well, and captured the            your resumé and develop your communi-
        group’s attention. Did you walk away thinking you, too, might like to be a “trainer of the   cation skills. Erin Scott, 2018 Beachbody®
                                                                                                     LIVE Master Trainer of the Year, from
        trainers”? Many fitness professionals easily envision themselves on the stage, but the
                                                                                                     Fairhope, Alabama, gets to live her passion
        path to making it a reality has many steps.                                                  of sharing fitness and building relation-
                                                                                                     ships with new group fitness instructors.
        First Steps                                    evergreen topics such as step aerobics and    “It’s an opportunity to educate the future
        Begin the journey by reviewing your quali-     indoor cycling. Is your knowledge appro-      of fitness,” she says.
        fications, along with the pros and cons of     priate for those who are new to the fitness       Fitness presenting often provides the
        being a presenter or master trainer.           industry, for seasoned pros or for both?      opportunity to travel. It’s very exciting to
            YOUR TOPICS AND QUALIFICATIONS. What           Next, look at your qualifications. You    visit new cities and experience different
        do you want to present, and what, exactly,     will need to have a current nationally        fitness facilities. But a presenter is usually
        is your area of expertise? Just about any      recognized fitness certification—your         paid only for the event, not for travel time
        aspect of group fitness is fair game: func-    NASM/AFAA certification is a perfect          on either end. How far are you willing to
        tional training, active aging, mind-body,      ally. Sometimes you need a degree in your     drive, or how many hours do you want to
        recovery, prechoreographed programs,           field of expertise or a minimum number        spend in airports? Most fitness education
        business, leadership, aquatic fitness, and     of years in the fitness industry.             events are held on the weekend. Contemplate

        12                                                 AMERICAN FITNESS / SUMMER 2019

012-015 AFM Instr Notes Summer19 vF.indd 12                                                                                                   6/6/19 11:41 AM
what you will miss doing with your family       become a continuing education provider.              Become a Representative
        and friends, or what classes and clients you    Develop clear objectives and an outline              Presenting for an established fitness prod-
        might have to give up if you’re no longer       for each workshop. The content must be               uct or brand is another option. Most of
        available on Saturdays and Sundays. If          credible and in a relevant subject area,             the educational content is created by the
        you work during the week, calculate the         and the presenter needs to have appro-               company or organization, not the presenter
        number of hours presenting and travel                         priate credentials. Fitness            or master trainer. The company has the
        will add to your workload.                                        certification agencies have        intellectual property, the outline and the
           One of the most                                                  provider applications on         objectives and is usually approved as a
        rewarding aspects of
                                            What do you want                 their websites. Carefully       continuing education provider. In addition,
        presenting is meet-             to present, and what,                review the yearly fees          the company often has name recognition,
        ing many other fitness             exactly, is your                  and the deadlines for           which leads fitness professionals to register
        professionals. They have                                         each agency and type of             for an event regardless of the presenter.
        intriguing stories of fitness
                                            area of                workshop. You’ll need to renew                Look for presenter requirements or
        journeys and share a com-              expertise?        your status each year. You’ll also          applications on company websites so you
        mon interest with you.                                  need to keep attendance records in           can see what education or certification
           You may also have repeat                          case participants lose their certificates       is needed. It’s common for companies to
        attendees, which can lead to an ex-             of completion.                                       require applicants to have completed the
        panded network or even friendships. But             Think about what you will charge.                company’s education events, to have taught
        what if you have an unhappy customer?           You aren’t just covering the expenses of             that modality for a minimum number of
        Anticipate how you will handle a partici-       the workshop and continuing education                years and to submit a teaching video. After
        pant who does not get what she expects          credits; you also need to factor in hotels,          you submit your application, you—along
        from the event (but touch base with the         flights, meals and rental cars or mileage.           with likely hundreds of other fitness pro-
        event organizer first).                         How do you put a price on your time?                 fessionals—can hope to be selected for an
           Are you still in? You can present educa-     Determine the overall return on invest-              interview or audition. Organizations are
        tion that you’ve created, or you can represent  ment from the whole process.                         not looking for professionals who meet the
        an established fitness product or brand.
        Either approach may make you eligible
        to present at a conference.                                                              Presenter
                                                                                                 Readiness Checklist
        Create Your Own Workshops
        If you have a unique topic or unique intel-                                                Advantages
        lectual property, develop your own educa-                                                        • sharing your passion
        tional offerings. Keep in mind, however,                                                         • meeting many fitness professionals
        that you are responsible for every aspect,                                                       • expanding your network
        from conception to presentation. How big                                                         • building your resumé
        is your fitness network? Are there enough                                                        • developing your communication skills
        places in a wide geographical area to hold                                                       • enjoying opportunities for travel
        your events? There is a finite number of
        fitness professionals in any one region, so                                                Considerations
        beware of oversaturating the market. In                                                          • subject expertise requirements
        addition, how are your marketing skills?                                                         • need for “edutainer” skills
        You need to spread the word about the                                                            • travel time without compensation
        events and get people excited enough to                                                          • time away from family and friends
        register. If you plan to present long-term,                                                      • hours added to current workload
        you’ll need to continually develop new                                                           • unhappy customers
        content to get repeat customers.                                                                 • competition with other presenters
            One way to reach more participants is
        to offer web-based education in addition
        to in-person events. You can develop a
        webinar or an online program or offer a
        live workshop that people participate in
        virtually. Ponder whether you have the
        technological skills and equipment to go
        this route.
            Fitness professionals are more likely to
        register for an event if they get continuing
        education credits, so the next step is to

                                                             SUMMER 2019 / AMERICAN FITNESS                                                            13

012-015 AFM Instr Notes Summer19 vF.indd 13                                                                                                           6/5/19 8:48 PM
INSTRUCTOR NOTES SHARPENING YOUR SKILLS

        minimum requirements; they want people       about hosting requirements,                  size of your network, your relationships
        who shine. Do your ambition and desire       types of certifications and                  with other fitness professionals and the
        stand out? Can you “edutain”—meaning,        workshops offered, and         More                   number of other presenters who
        can you offer excellent education while      prospective dates. The                                       live in the same region and
        holding the audience’s attention?            company assigns an avail-    possibilities: Start a             teach the same content
            If you are chosen to apprentice, you’ll  able presenter; someone      YouTube channel, ask                 will affect your success
        begin a process that can take several        who is geographically          to be a speaker at a                in this scenario.
        months. Expect to attend training events     close to the host site may                                              Compensation and
        at your own expense. You might present       be chosen in order to reduce    civic organization, or travel costs also vary.
        at an educational event with a more expe-    travel costs. The company          write an article                Some presenters earn
        rienced presenter, who will evaluate you     and the host site are primar-       for an industry              a  flat fee per event, and

                                                                                                                                                                A
        before you’re approved to lead on your own.  ily responsible for marketing                                  others are paid based on
            Once you’re a representative, how do you the event.                            publication.         enrollment. A company may
        find presenter work? Here’s one possibility:     Other companies require the                        use a sliding pay scale to encour-

                                                                                                                                                                D
        A program manager at a fitness facility      presenter to find the host sites, set               age presenters to work more hours
        contacts a company’s events director (or     up the dates, market the event and,             and get more attendees. Some compa-
        a person in a similar position) to inquire   sometimes, handle the registrations. The     nies pay all travel costs, while others give

                                                                                                                                                                T
                                                                                                  the presenter a lump sum that includes
        Workshop Checklist                                                                        travel costs.
                                                                                                      Depending on the organization, there
          Original content:                                                                       may be additional benefits for the present-
            • Develop unique content.                                                             ers. “Presenters are offered resources to
            • Provide continuing education credits.                                               grow professionally, such as online devel-
            • Develop ongoing content.
            • Market each event.
                                                                                                  opment or in-person events,” says Scott.
                                                                                                  Some companies arrange for presenters
                                                                                                                                                                Th
            • Set your fee structure.                                                             to network regularly with each other to                       An
            • Develop in-person or online education.                                              create a “family” atmosphere, and others
                                                                                                  may offer free continuing education credits
          Product or brand representation (content already developed):                            or waive certification renewal fees.
              • Have experience with the product or program.
              • Attend unpaid trainings.                                                              Stay Local
              • Define who markets the event (you or the company).                                    If you’ve decided that the above options
              • Agree on compensation and travel costs.                                               are not for you, but you still have a desire
              • Ask about professional development for presenters.                                    to speak publicly or educate, think about
                                                                                                      local opportunities. A hometown news
                                                                                                      station may need a fitness expert, or you
                                                                                                      can approach your fitness facility’s pro-                 W
                                                                                                      gram manager about having you develop
                                                                                                      in-house workshops for the staff. More                    Fi
                                                                                                      possibilities: Start a YouTube channel, ask
                                                                                                      to be a speaker at a civic organization, or
                                                                                                                                                                10
                                                                                                      write an article for an industry publication.
                                                                                                          Fitness is always changing, and the
                                                                                                                                                                bu
                                                                                                      industry needs passionate, knowledgeable
                                                                                                      professionals to share the information.
                                                                                                      There is definitely a place for you!
                                                                                                                                                                Th
                                                                                                                          SARAH SCHRENK,
                                                                                                                          MS, was a presenter
                                                                                                                                                                ro
                                                                                                                          for a national certi-
                                                                                                                          fication company for
                                                                                                                                                                W
                                                                                                                          8 years. She has also
                                                                                                                          presented her own
                                                                                                                                                                tr
                                                                                                                          content at collegiate
                                                                                                      fitness conferences and written for
                                                                                                      American Fitness and IDEA Health &
                                                                                                      Fitness Association’s Fitness Journal.

        14                                                  AMERICAN FITNESS / SUMMER 2019

012-015 AFM Instr Notes Summer19 vF.indd 14                                                                                                   6/6/19 11:42 AM
AFAA ROCK STARS
   DON’T SING.
   THEY LEAD.
  They’ve pushed the boundaries. Reached into your soul.
  And taken clients – and their classes - to a higher level.

                  These aren’t your everyday group instructors.
                       THESE ARE THE ROCK STARS.

   We want you to nominate your fellow AFAA Certified
   Fitness Pros. The ones that have taken you to an 11 out of
   10. Leaving you feeling not just healthier and happier,
   but transformed.

   The winning Fitness Professionals will be treated like the
   rock stars they are, including a feature on our Instructors
   Who Rock page, as well as a shout out on our heavily
   trafficked social media channels.

              GET NOMINATING. AND GET READY TO ROCK. | Visit afaa.com/instructors-who-rock

012-015 AFM Instr Notes Summer19 vF.indd 15                                            6/5/19 8:48 PM
AFAA ROCK STARS
   DON’T SING.
   THEY LEAD.
  They’ve pushed the boundaries. Reached into your soul.
  And taken clients – and their classes - to a higher level.

                  These aren’t your everyday group instructors.
                       THESE ARE THE ROCK STARS.

   We want you to nominate your fellow AFAA Certified
   Fitness Pros. The ones that have taken you to an 11 out of
   10. Leaving you feeling not just healthier and happier,
   but transformed.

   The winning Fitness Professionals will be treated like the
   rock stars they are, including a feature on our Instructors
   Who Rock page, as well as a shout out on our heavily
   trafficked social media channels.

              GET NOMINATING. AND GET READY TO ROCK. | Visit afaa.com/instructors-who-rock

012-015 AFM Instr Notes Summer19 vF.indd 15                                            6/6/19 2:43 PM
BUSINESS COACH LESSONS FOR YOUR BOTTOM LINE

        IS LOSING TOUCH WITH THE
        WHY IN PROGRAM DESIGN
        COSTING YOU MONEY?
       When was the last time you tuned into what your clients really want?
        B Y RYA N H A LV O R S O N

        When I first became a personal trainer some 14 years ago, I was obsessed with corrective      Programs That Cost
        exercise and movement perfection. Prospective clients watched as I geeked out on every        You Clients
                                                                                                      There are many reasons program choices
        nuance of the impeccable squat. Once they became clients, they’d undergo extreme scru-
                                                                                                      drive clients away. Perhaps your sessions
        tiny while performing a squat as I lectured them—oblivious to their glazed-over eyes—on       or classes are too complicated, too boring
        the dangers of knee valgus and ankle pronation.                                               (as mine were) or too generic. Maybe your
                                                                                                      clients can’t stand jumping jacks, mountain
       Despite my enthusiasm, I struggled to          2. I had failed to create programs that         climbers or burpees and would rather
       convert prospects into clients. Many who           balanced the client’s interests with what   fire you or take a different class than do
       did hire me would disappear into the               I thought was best for them.                another rep.
       ether, often long before their package was     In the end, my failure to focus on the why          Albuquerque, New Mexico–based Chris
       finished. While my desire to help others       of training cost me clients and sales. Had I    Frankel, PhD(c), head of human performance
       move well was commendable, my early            paid better attention to my clients’ expres-    for Fitness Anywhere, recalls a time when
       experience taught me two valuable les-         sions and body cues, I might have clued         he put a client through a workout that was
       sons about coaching, program design and        into the fact that they weren’t getting from    too intense. “I remember one person who
       client retention:                              the sessions what I wanted them to get.         was so sore the following 3 days after the
       1. I had failed to adequately relay to             Has something similar happened to           workout that [this person was] tapped out,”
           clients my why for the program and         you? Have you lost clients or struggled to      he says. “That was all on me.”
           how my choices would help them reach       turn consults into sales? Your program-             Jack Wheeler, founder and CEO of 360
           their goals.                               ming may have something to do with it.          Fitness in Red Deer, Alberta, says that a

        16                                                AMERICAN FITNESS / SUMMER 2019

016-019 AFM Business Coach Summer19_vF.indd 16                                                                                               6/5/19 8:49 PM
specific session probably hasn’t caused a
        client to quit, but that information over-         Client Retention and Custom
        load could have led to some attrition over         Programming: Dos and Don’ts
        the long term. “Maybe the client should
                                                          If you want to convert and retain clients and help them reach their goals, be
        have stuck to the basic movements or was
        overwhelmed with apps and homework,”              clear about why you designed the program in the manner you did. While you may
        Wheeler says. “In the end, they probably          have advanced knowledge of the body, your clients most likely do not. Carefully
        should’ve just eaten more veggies and             consider whether your objectives match your good intentions, and ensure that
        worked out more.”                                 your clients’ needs are being met.
            Both Wheeler and Frankel say that                 • Do ask clients how their workouts are affecting their bodies and lives.
        these mistakes could have been avoided by             • Don’t presume that the latest and greatest move you just learned at a
        focusing more on what the clients wanted                conference is right for your clients.
        to achieve—and how to help them suc-                  • Do monitor clients’ body language for signs of disinterest.
        ceed. Essentially, programming is about               • Don’t try to impress new clients with your expertise by pushing them
        making sure that every choice has a clear               too hard.
        and direct reason behind it and that your
                                                              • Do encourage honest feedback and take it to heart.
        clients understand those reasons.
                                                              • Don’t apply a standard template to all your clients. Train the person in
            “Programming is a critical part of every
                                                                front of you.
        fitness professional’s business,” Frankel
        says. “It is where science, craft and brand
        intersect to help create                                            spin your tires, each pro- with my approach or I am not experienced
        the member/client/ath-                                              gram should have a goal
        lete experience. People
                                    “People are coming to and objective attached enough                          to use them properly. The best
                                                                                                       advice I can give to a fitness pro is to have
        are coming to you with        you with their most                   to it.” Read on to learn   a training philosophy that you constantly
        their most prized pos-                                              what our experts do        refine and to filter new ideas and topics
        sessions: mind and body.
                                      prized possessions:                   to make sure they stay     through that lens.”
        If you’re not practicing      mind and body. If                     laser-focused on the why       On the other side of the coin, Wheeler
        your craft with a why                                               behind the what.           suggests selecting educational events with
        in mind, it’s probably
                                      you’re not practicing                                            your clients in mind. “Many coaches
        time to look for a new        your craft with a                     How to Stay                perceive more value in learning the 99th
        career.”
                                      why in mind, it’s                     Focused                    way to do a squat than they do in solving
            Wheeler adds: “Just                                             on the Why                 real-life problems for [a] client,” he says.
        like all things in business   probably time to look AVOID “CONFERENCE                          “Pros need to figure out what their clients
        where your projects and                                             SYNDROME”                  actually need and get better at that, [rather]
        tasks need to align with
                                      for a new career.”                    It’s happened to many of   than just padding the stats on their busi-
        your mission or you just             —Chris Frankel, PhD(c)         us. We head to a work-     ness cards.”
                                                                            shop or conference; get
                                                                            excited about new train-   GET CLEAR ON YOUR CLIENT’S WHY
                                                       ing methodologies, exercises and tools; and     Rose Calucchia, NASM-certified personal
                                                       then unload everything onto clients when        trainer and business coach in Santa Cruz,
                                                       we get back to the gym.                         California, creates programs after doing a
                                                           “Oh, conference syndrome—how we             deep dive on the client’s motivation.
                                                       have all fallen victim to the bells, whistles       “The reason someone wants to hire a
                                                       and flash that come with it,” admits Matt       trainer can sometimes be tricky to figure
                                                       Wright, MS, head of community and               out,” she says. “It might sound obvious
                                                       education at Aktiv®. “Conferences/events/       when someone says, ‘I want to lose some
                                                       workshops are all great, but just sitting in    weight.’ But if you ask why they want to lose
                                                       a 60-minute lecture by no means qualifies       weight, you’ll probably get more insight
                                                       you as an expert or prepares you to translate   into what the person is really looking for.”
                                                       what you learned to clients.”                       Once you uncover the underlying
                                                           Frankel loves attending educational         driver for weight loss, you can refine your
                                                       events and learning about what’s new and        approach to help clients get to where they
                                                       cutting edge, but he doesn’t always apply       want to be. “It’s important to find out what
                                                       the information.                                the motivator is, because that will inform
                                                           He says, “I hear a lot of good ideas that   how you program for that person and also
                                                       I may never use—not because I don’t think       how to make recommendations for other
                                                       they work, but because they don’t fit in        lifestyle changes,” Calucchia says.

                                                           SUMMER 2019 / AMERICAN FITNESS                                                         17

016-019 AFM Business Coach Summer19_vF.indd 17                                                                                                   6/5/19 8:49 PM
BUSINESS COACH LESSONS FOR YOUR BOTTOM LINE

                                                                   A Winning Philosophy
                                                                   Successful personal trainers routinely ask themselves the following ques-
            Wright adds that your programs should                  tion: If my entire future were based on the way this one client evaluated her
        also strike a balance between what you                     experience with me right now, would I change anything? They might also
        know your clients need and what they want                  ask, Did I exceed this client’s expectations? If the answer to either of these
        to get out of the session. “Let’s say a client             questions is “no,” a committed fitness professional will continue to look
        comes in and wants to lose weight but may                  for ways to improve. NASM’s program, application, integrity, solutions and
        have tight shoulders or limited hip range of               tools are the foundation for creating “yes” answers to these questions and
        motion. If I then tell this client we have to
                                                                   providing optimal performance and results for clients.
        spend 30 minutes doing correctives, it will
                                                                       NASM’s Business Accelerator does away with the guesswork and gives
        become a deterrent. They want to sweat;
                                                                   you all the guidelines you’ll need to navigate your way around common
        they want to be challenged and get all of
        the positive effects of exercise.”                         mistakes and pitfalls, allowing you to quickly achieve and surpass your
                                                                   business goals. To find out more, visit nasm.org/continuing-education/
        READ THE CUES                                              business-accelerator.
        So, how do you tell if your sessions are turn-
        ing people off ? Watch for signs, say experts.  everyone, but you can take their feedback          programming is overcomplicating things
            Frankel says common indicators that         to enhance the experience you provide.”            and not explaining their programming
        clients are displeased include showing up          Wheeler has found that one of the most          in terms the client can understand,” she
        late and/or leaving early, appearing unmo-      successful tools for understanding client wants    says. “Most of us love to geek out on the
        tivated, not interacting                                              and needs is a survey        newest techniques and use terms that are
        with you or others in “Pros need to figure                            that includes questions      over most gym-goers’ heads. Not only can
        the group, or asking
        questions about why
                                      out what their clients about                   their experiences
                                                                              at the gym, what they
                                                                                                           this be super-intimidating for clients, but it
                                                                                                           can also be a turnoff to working with you.”
        they aren’t seeing results.   actually need and get tell others about those                            When all is said and done, each move-
            “Pay attention to
        them during breaks,”
                                      better at that, [rather] experiences,                 their goals
                                                                              and more. He also asks
                                                                                                           ment, sequence and tempo in your program
                                                                                                           should have a purpose or you run the risk
        adds Wright. “What’s          than just padding                       respondents about their      of decreasing your clients’ or participants’
        their body language?                                                  hobbies, physical activity   success potential, reducing retention and
        What’s the tone? Think
                                      the stats on their                      outside of sessions and      weakening your bottom line.
        of being a coach on           business cards.”                        shopping habits. In these        Calucchia summarizes the best advice
        a timeout in a game                                                   surveys, respondents         she was given on this topic: “A previous
                                                       —Jack Wheeler
        or match. You have to                                                 have the option to either    boss of mine said, ‘If you can’t tell a cli-
        look at your team and the other team to         remain anonymous or submit a name and              ent why you’ve chosen each and every
        see who’s ready for the next quarter and        receive a participation reward.                    exercise in their program, then chances
        who’s ready for their after-match shower.”                                                         are slim they’ll see you for more than a
                                                          IMPROVE YOUR COMMUNICATION                       complimentary session.’ After that insight,
        ASK QUESTIONS                                     Every coach has his or her unique way of         I was able to sell a lot of personal training
        When all is said and done, the best way to        communicating with others. However, in the       quite quickly and retain clients long-term
        understand if your programs hit or miss           same way that you choose specific exercises      simply by explaining the why behind each
        the mark is to ask.                               to meet the unique needs of each individual      exercise and how it related back to the
            “We always overthink things and think         client, so, too, should you individualize the    client’s goals.”
        we know what’s best for our clients all the       words you use, says Calucchia.
        time,” Wheeler says. “In reality, we didn’t           You may be capable of going on and on                            RYAN HALVORSON
        ask them what they need help with in the          about anatomy and structural function,                               is an award-winning
        first place.”                                     but if telling your client to engage his lats                        writer, editor and
            Wright agrees and adds, “Too often we         elicits a blank stare, you could be negatively                       content consultant
        try to ‘figure them out’ when we can simply       affecting his experience. “One of the mis-                           based in San Diego.
        ask for their feedback. No, you can’t please      takes I see trainers make when it comes to

        18                                                    AMERICAN FITNESS / SUMMER 2019

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                                       © 2019 ATHLETICS AND FITNESS ASSOCIATION OF AMERICA

        BY LAURA QUAGLIO, WITH ANDREA LEONARD & ANNA L. SCHWARTZ, PHD

       WORKING THROUGH CANCER:
       EXERCISE AS A
       PART OF RECOVERY
        An introduction and overview for fitness professionals
        interested in helping restore quality of life to people in cancer
        treatment and beyond, with a special focus on breast cancer.

      C           ancer is serious business. It is second only to heart disease as Americans’
                  leading cause of death, and more than 1.7 million new cases of cancer are
                  expected to be diagnosed this year. Of those new cases, many will be invasive
                  breast cancer (an estimated 268,600 in women and 2,670 in men), with
       nearly another 63,000 “in situ” (early stage) breast cancers in women (ACS 2019). As
       we near the year 2030, when all of the baby boomers will be 65 or older, the number
       of people facing cancer is likely to increase, too, since both chronological age and
       biological age are strong predictors of this disease (USCB 2018; Kresovich et al. 2019).
           While these statistics are sobering, there are more-encouraging numbers, too:
       Nearly half of these new cancers (about 42%) can be prevented through healthy
       lifestyle changes. In fact, about 18% of them are caused by a combination of excess
       body weight, physical inactivity, poor nutrition and excess intake of alcohol (ACS
       2019). So, the work that fitness professionals are doing today may be helping to
       prevent clients from developing cancer in the first place.
           For those who do receive a cancer diagnosis, exercise trainers and instructors
       can also make a difference—by encouraging them to engage in regular exercise
       and healthier eating before, during and after treatment. These healthy habits have

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been proven to minimize the debilitating        Breast Cancer (DSW Fitness 2017) also
        side effects—acute and chronic—of the           knows firsthand the challenges and rewards
        condition itself, as well as those caused       of exercising during and after cancer treat-
        by medications, treatment and surgeries.        ment: She was diagnosed with lymphoma
           In addition, regular exercise can improve    during her last year of nursing school, in
        the efficacy of cancer treatments and, with     1986, and found relief from fatigue by
        proper programming and progression, can         training as a cyclist. It was this—and her
        result in clients/patients becoming stronger    observations in the bone marrow transplant
        than they were prior to their diagnosis.        unit where she worked—that inspired her                 WITH ABOUT 15.5
        Exercise has even been found to reduce          to pursue advanced degrees studying the
                                                                                                                MILLION AMERICANS
        the likelihood of recurrence (ACS 2015;         link between exercise and cancer recovery.
        Ashcraft et al. 2019). (See “Benefits of            “At the time, only one study had been               LIVING WITH CANCER,
        Exercise for People With Cancer,” below,        conducted on that, and exercise profession-             IT IS LIKELY THAT MOST
        for more.)                                      als were not sure that exercise was such a              FITNESS PROFESSIONALS
                                                        good thing for cancer patients,” she says.
                                                                                                                WILL ENCOUNTER
        SHOULD CANCER BE PART OF                        “Today, compelling research from literally
        YOUR BUSINESS?                                  thousands of studies has demonstrated                   CLIENTS WHOSE
        With about 15.5 million Americans—about         the beneficial effects of exercise for cancer           ABILITIES, GOALS AND
        5% of today’s population—living with cancer,    survivors—reduced fatigue, improved qual-               FITNESS PROGRAMMING
        it is likely that most fitness professionals    ity of life and improved functional ability
                                                                                                                WILL BE AFFECTED BY
        will encounter clients whose abilities, goals   (muscle strength and aerobic function).”
        and fitness programming will be affected by         Like Leonard, Schwartz thinks that it               THIS DISEASE.
        this disease (ACS 2019; ACS 2014; USCB          is essential for exercise professionals who
        2019). For trainers who would like to work      want to work with this population to pur-
        with such clients, it is vital to understand    sue a solid education in the finer points of      brief here, but Leonard adds, “What people
        the unique concerns of this population,         cancer, its treatment and its effects on the      need to walk away with [after taking this
        says Andrea Leonard, whose diagnosis of         body, both short- and long-term. “I look          CEU course] is the knowledge that it’s
        thyroid cancer at the age of 18 inspired        at it like a mathematical equation,” says         not enough.”
        her to become an NASM-CPT, CES, PES.            Leonard. “A is surgery, B is treatment, C            That said, these experts offer preliminary
        Since then, she has earned worldwide rec-       is side effects, D is lymphedema—add in           information to provide a glimpse into this
        ognition for her expertise on cancer and        assessments and personal goals and, only          world so fitness professionals can decide
        exercise; co-written one of the first books     then, can you put together a safe exercise        whether this is where their passion lies. The
        on this topic, Essential Exercises for Breast   program.” These elements are covered in           remainder of this article will focus more
        Cancer Survivors: How to Live Stronger
        and Feel Better (The Harvard Common
        Press 2000); founded The Cancer Exercise           Benefits of Exercise
        Training Institute (CETI); and developed
        the Cancer Exercise Specialist® Advanced
                                                           for People With Cancer
        Qualification and other courses for fit pros       These are some of the perks for people in cancer treatment who
        (thecancerspecialist.com).                         participate regularly in an appropriate exercise program:
            “This is a much higher-risk group than           • improved quality of life
        the average person,” says Leonard. “You              • improved functional ability (everyday tasks)
        need to have a complete understanding of             • improved balance (for fall prevention)
        all acute and chronic side effects—includ-           • improved weight management
        ing those related to any kind of surgery/            • improved body image and self-esteem
        treatment clients have had (or are currently         • reduced fatigue, stress, anxiety and depression
        undergoing)—and [you must know] how                  • reduced risk of sarcopenia (muscle wasting)
        to create a program that will prevent, mini-         • reduced risk of osteoporosis (bone weakening)
        mize and correct any of those elements.”             • reduced risk of cardiovascular disease and diabetes
            Anna Schwartz, PhD, FNP, FAAN,                   • improved blood flow and reduced risk of blood clots
        agrees. This world-renowned researcher and           • improved flow/drainage in lymphatic system
        author of Cancer Fitness: Exercise Programs          • improved efficacy of certain cancer treatments
        for Patients and Survivors (Fireside Press-        Sources: ACS 2014; Schwartz 2017; ACS 2015; Schmitz 2019.
        Simon & Schuster 2004) and Exercise for

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