CLIMATE ACTION A new way of thinking towards a better future - Business365

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CLIMATE ACTION A new way of thinking towards a better future - Business365
www.business365iom.co.uk                                                                                              | SEPTEMBER 2020 ISSUE

  CLIMATE
  ACTION
  A new way of
  thinking towards
  a better future

 SMP GROUP’S                                          NEW FERRY TO BE                                  TOWERING
 HONG KONG                                            BUILT IN SOUTH                                   ACHIEVEMENT
 ACQUISITION                                          KOREA                                            As part of its continued commitment to
                                                                                                       investing in the Isle of Man’s telecoms
 Following a deal announcement in April, SMP          A new purpose-built vessel for the Isle of Man
                                                                                                       and internet infrastructure, Blue Wave
 Group has secured regulatory approval from           Steam Packet Company will be constructed
                                                                                                       Communications has successfully completed
 the HK Companies Registry and completed the          in South Korea, by one of the world’s major
                                                                                                       its 40-metre communications tower located at
 acquisition of RBC Corporate Services Hong           shipbuilders, Hyundai Mipo Dockyard (HMD),
                                                                                                       the top of Carnane, Douglas.
 Kong Limited.                                        based in Ulsan.

 THE ISLE OF MAN’S ONLY DEDICATED BUSINESS MAGAZINE

NEWS | COMMENT | INSIGHT | PEOPLE | MOVEMENTS | FEATURES | TECHNOLOGY | HEALTH
CLIMATE ACTION A new way of thinking towards a better future - Business365
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CLIMATE ACTION A new way of thinking towards a better future - Business365
September
                                                                                                                                                                                                                                                                                                                                    5            CELTON LEEDS THE WAY WITH
                                                                                                                                                                                                                                                                                                                                                 PREMIER LEAGUE SPONSORSHIP DEAL

                                                                                                                                                                                                                                                                                                                                    6
                                                                                                                                                                                                                                              A comprehensive round-up of the latest business news
                                                                                                                                                                                                                                              covering all sectors within the Isle of Man’s diverse and
                                                                                                                                                                                                                                              dynamic business environment.
                                                                                                                                                                                                                                                                                                                                                 ANOTHER ACQUISITION FOR EQUIOM

                                                                                                                                                                                                                                                                                                                                    6
                                                                                                                                                                                                                                                                                                                                                 MANX GOVERNMENT STRENGTHENS
                                                                                                                                                                                                                                                                                                                                                 BORDERS TEAM
                                                                                                                                                                                                                                              Expert comment from leading figures within the

                                                                                                                                                                                                                                                                                                                                    8
                                                                                                                                                                                                                                              business community, on a variety of topical issues                                                 KPMG POLL SHOWS SPEED OF
                                                                                                                                                                                                                                              across a range of sectors.
                                                                                                                                                                                                                                                                                                                                                 ISLAND’S POST COVID RECOVERY

                                                                                                                                                                                                                                              Looking at the people who keep the wheels of
                                                                                                                                                                                                                                              commerce turning on the Island; features, profiles,
                                                                                                                                                                                                                                                                                                                          10                     PROM SCHEME - LIGHT AT THE END
                                                                                                                                                                                                                                                                                                                                                 OF THE TUNNEL

                                                                                                                                                                                                                                                                                                                           12
                                                                                                                                                                                                                                              achievements and stories with a human dimension.                                                   NEW PACKET BOAT TO BE BUILT IN
                                                                                                                                                                                                                                                                                                                                                 SOUTH KOREA

                                                                                                                                                                                                                                              Who, what, where – a comprehensive appointments
                                                                                                                                                                                                                                              section keeping you abreast of all the movements within                      18                    HOPE FOR YACHTING SECTOR AFTER
                                                                                                                                                                                                                                                                                                                                                 COVID 19 STORM
                                                                                                                                                                                                                                              the business community.

Bellhouse
                                                       ‘As Chef de Mission, Erica will be responsible for overall leadership of the
                                                       Isle of Man Team and for our staff and competitors during the Games in
                                                       Birmingham in 2022. She will also work with Graeme to ensure effective
                                                       resolution of any issues arising, with either the Team, the Commonwealth
                                                       Games Federation or the Organising Committee, at the Games.
                                                       ‘Graeme’s role as General Team Manager means he is directly
                                                       responsible for athlete management, coaching staff and the Sport Team
                                                       Managers.’

                                                       Dionne wins national award!
                                                       Congratulations to Financial Options Dionne Wall who recently won the
                                                       National Chartered Insurance Institute Emerging Young Professional of the
                                                       Year award.
                                                       This is such a fantastic achievement, to be recognised nationally out of
                                                                                                                                          Lifestyle
                                                                                                                                               H ELP I N G    YO U M A K E T HE MOST            OF WOR K A ND P LAY
                                                                                                                                                                                                                                              Lifestyle                                                                   26                     CLIMATE ACTION – A NEW WAY –
                                                                                                                                                                                                                                                                                                                                                 AN OPEN LETTER FROM IOM 2035

                                                                                                                                                                                                                                                                                                                          39
                                                       125,000 members!

                                                                                                                                                                                                                                              Living a full and productive life is all about finding the right
                                                       Managing Director, Paul Chase, said:
                                                       “The reason I felt very strongly about wanting to submit the nomination for
                                                       Dionne, was to acknowledge and celebrate what she has achieved over
                                                       the last year in terms of her incredible exam success and also her career
                                                       progression through the company. I felt she deserved recognition of the
                                                       incredible dedication she has shown to her studies, personal development
                                                       and qualifications. She is very dedicated to becoming a qualified Financial

                                                                                                                                                                                                                                                                                                                                                 ISLAND’S GROWING APPEAL TO
                                                       Adviser and having just turned 21 earlier this year, we feel we really want
                                                       to encourage her and other colleagues of a similar age in their pursuit of a
                                                       career in financial services.”
                                                       Dionne was also awarded the Mike Henthorn CII Young Achievers Award

                                                                                                                                                                                                                                              balance between work and play. Here at B365 we know
                                                       (Isle of Man) in February 2020.
                                                       On Tuesday 11th August, Laurence Skelly MHK presented her with the
                                                       certificate and award in front of her proud mum and colleagues.

hef de Mission and General Team
                                                                                                       Laurence Skelly presents
                                                                                                    Dionne Wall with her award.
mes Association of the Isle of Man has
ointments ahead of the 2022 Games in
 tcher has been appointed General Team

                                                                                                                                                                                                                                                                                                                                                 GAMING SECTOR
 ouse has been appointed Chef de Mission.
ake up their roles with immediate effect, with the

                                                                                                                                                                                                                                              the importance of both. Our new lifestyle section will
 rds, qualification periods and general planning

ca Bellhouse has been involved in sports
of Man for 15 years. Within cycling, she has
nising the Isle of Man Youth Tour for over ten
 involved with Manx Gymnastics and the Isle of

en Secretary-General for the Commonwealth
e Isle of Man, a role she will also continue with up

                                                                                                                                                                                                                                              include regular topics covering travel, motoring, property,
         General Team Manager Graeme Hatcher
         (pictured) as over 25 years’ experience
         as a competitor and administrator. As a
         cyclist he represented the Isle of Man at
         three Commonwealth Games between
         2002 and 2010.

                                                                                                                                                                                                                                                                                                                          40
         Graeme was Sport Team Manager for
         the Isle of Man’s cycling teams which
         competed at the 2014 and 2018 Games.
         Basil Bielich, President of the
                                                                                                                                        Living a full and productive life is all about finding the right balance between work and play.
         Commonwealth Games Association

                                                                                                                                                                                                                                              health and leisure.
         of the Isle of Man said: ‘I am delighted                                                                                          Here at B365 we know the importance of both. Our new lifestyle section covers topics
 Erica and Graeme. They both bring many years                                                                                                            including travel, motoring, property, health, sport and leisure.
 pective roles and they are also well respected

                                                                                                                                                                                                                                                                                                                                                 MY BIOSPHERE - THIS MONTH WITH
community,

                                                                                                                                                   B365 – bringing a bit of balance into your life!

                                                                                                                                                                                                                                                                                                                                                 JAN McCARTNEY

                                                                                                                                                                                                                                                                                                                            49
                                                                                                                                                                                                                                                                                                                                                 IOM BUSINESSES WARNED ABOUT
                                                                                                                                                                                                                                              Exactly what it says on the tin – news snippets, forthcoming
                                                                                                                                                                                                                                              events and information from the business world.                                                    INADEQUATE PPE

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                                                                                                                                                                                                                                                                                                   BRINGING YOU THE BUSINESS
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                                                                                                                                      most environmentally advanced paper mills ensuring it’s ultra clean and friendly to the                                                                      Media. The new title embraces and builds on the ethos of its predecessor offering an all-embracing
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                                                                                                                                                                                                                                                                                                   look at all sectors of the Isle of Man’s vibrant business community. Business365’s incisive editorial
                                                                                                                                                                                                                                                                                                   reflects the Isle of Man’s standing as an international business centre of repute, and its modern,
                                                                                                                                                                                                                                                                                                   stylish presentation makes the magazine the first choice for industry leaders and professionals.
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CLIMATE ACTION A new way of thinking towards a better future - Business365
comments
                                                                                 Business365 offers a view on a topic
         have your say!                                                          or issue of the day. You can also log
                                                                                 onto our dedicated website and
                                                                                 express your opinion...

Airport gaffe is unacceptable
The recent, embarrassing incident at Ronaldsway Airport, in which an Aurigny aircraft carrying
rugby teams from Guernsey, was turned away because the Isle of Man airport wasn’t open, is the
latest unacceptable gaffe at the facility in recent times.

                                          T
                                                 he issue required the Manx authorities to          Even before the pandemic the airport had hit the
                                                 make a public apology, after the aircraft          headlines for the wrong reasons on numerous
                                                 was diverted to Manchester, before finally         occasions; EasyJet flights refused permission
                                          getting clearance to proceed to the Isle of Man.          to land because they were running behind
                                                                                                    schedule, leaving hundreds of Islanders stranded
                                          The statement said: “A rugby charter from
                                                                                                    in London; problems with aircraft steps leading
                                          Guernsey to the Isle of Man made an
                                                                                                    to long delays for passengers disembarking,
                                          unscheduled stop in Manchester, briefly, due to
                                                                                                    and lengthy waits for luggage were among the
                                          Air Traffic Control in the Isle of Man not being
                                                                                                    problems encountered.
                                          open, initially. Both the IOM Government and
                                          Aurigny would like to apologise for the delay             Ronaldsway Airport has a hugely important role
                                          incurred, which was due to a communication                to play in ensuring the Island’s prosperity, and
                                          breakdown. The flight continued on to the Isle            its efficient operation is key to attracting new
                                          of Man with no further issues and the return              airlines to operate routes to and from the Island.
                                          flight was delayed an hour and a half to ensure           It is also a major consideration for business
                                          that the rugby match was completed in good                leaders contemplating whether to move their
                                          time. Aurigny and the IOM Government continue             operations to the Isle of Man.
                                          to work together and are proud of the airbridge
                                                                                                    It’s hoped that air services to and from the
                                          between the islands, which has enabled many
                                                                                                    Island can resume as normal as soon as it is
                                          locals to take holidays and also competitive
                                                                                                    deemed safe to do so. We must also hope that
                                          sporting events to be held with no restrictions.”
                                                                                                    government takes a long, hard look at how
                                          Such a ‘breakdown in communications’ is                   the airport is run and if the problems relate to
                                          completely unacceptable, particularly given               funding, management - or both - that proper
                                          the massively reduced traffic in and out of the           measures to secure its future operation are put
                                          Island’s airport, as a result of Covid 19 restrictions.   in place.

         ADVERTISING                                               EDITORIAL
         Sales: Sarah Ashall                                       Editor: Simon Richardson
         T: 01624 696556                                           T: 01624 696590                              Business365iom
         E: sarahashall@mannin-group.im                            E: simonrichardson@mannin-group.im

                                                  The Business365 team is mainly working from home now because of the
                                                  Coronavirus epidemic, but we will be keeping readers updated on news and
                                                  information via our website at www.business365.co.uk
CLIMATE ACTION A new way of thinking towards a better future - Business365
A comprehensive round-up of the latest business news covering all sectors within
                             the Isle of Man’s diverse and dynamic business environment.

                                                                                                               Celton Manx/
                                                                                                               SBOTOP
                                                                                                               executive
                                                                                                               director Bill
                                                                                                               Mummery

                                                                                                            into this next phase of their history, back in the
                                                                                                            top flight.
                                                                                                            ‘This agreement comes at a pivotal point in the
                                                                                                            development of our business in the Isle of Man.
                                                                                                            We are in the process of creating some 26
                                                                                                            new local jobs to serve our expanding global
                                                                                                            online gaming product and are also significantly
                                                                                                            growing our risk trading capability at our
                                                                                                            Braddan headquarters.
                                                                                                            ‘Additionally, we are strengthening our green
                                                                                                            credentials by installing around 130 solar panels

Celton Manx in massive                                                                                      here at Celton House.
                                                                                                            ‘These projects not only underpin our long-term

Leeds United partnership deal
                                                                                                            business strategy but also serve to project a
                                                                                                            positive image for the Isle of Man worldwide.’
                                                                                                            Returning to the sponsorship agreement with
Celton Manx has signalled a major business development after signing                                        Leeds United Mr Mummery said: ‘These are
a multi-year partnership with Leeds United Football Club                                                    exciting times for all concerned and we can’t
                                                                                                            wait to get started.

A
       s part of a major development of its         Celton Manx/SBOTOP executive director Bill              ‘The SBOTOP logo will feature on the front of
       business Celton Manx has signed a            Mummery said ‘We are thrilled to enter into a           Leeds United’s new Adidas kit, due to launch
       multi-year partnership with the club,        relationship with Leeds United, a club with a           later this month, as well as appearing as a
which will see its global sports betting brand      rich heritage and an enormous fan base.                 sponsor on the club’s official training wear.
SBOTOP become the club’s principal sponsor.         ‘We have experience of working in the Premier           We will also have a strong presence on the
 The sponsorship, the largest commercial deal       League and this strategic partnership allows            digital perimeter “info panels” and in media
in the club’s history, will see the SBOTOP logo     us to work closely with the club as they enter          interviews.’
feature on the front of Leeds United’s famous
white shirt from the start of the 2020/21 season.
 Acknowledging SBOTOP to be held in high
regard across the global online betting industry,
Leeds United executive director Paul Bell told
                                                       7,000 JOBS TO GO AT M&S
                                                       MARKS & SPENCER has become the latest High Street giant to announce deep job cuts. The
B365: ‘Today’s announcement with SBOTOP                company is to shed 7,000 jobs over the next three months in response to what it has called ‘a
represents a landmark day for Leeds United’s           material shift in trade’ as a result of the Coronavirus pandemic.
commercial strategy as we attract new global           It’s not known at this stage to what extent the cuts might affect the Isle of Man store in Douglas.
brands to our official partners programme.
                                                       Clothing sales have been hit particularly badly, with a huge shift towards online ordering rather
‘We have been in discussions with Bill                 than buying in store.
Mummery and his team at SBOTOP/Celton                  Professor John Colley, Associate Dean of Warwick Business School, told B365: “The news last
Manx for some time, looking at various ways to         month that 950 jobs were at risk at M&S was always like to be the tip of the iceberg. In reality, the
work together and I’ve been very impressed by          company will be making much deeper cuts in the coming months as customer numbers and sales
their experience and the proactive way in which        remain largely unpredictable. More stores will close and staffing levels with continue to be reviewed.
they have looked to engage with the club.              “Businesses are reducing employment to levels consistent with low levels of demand as the
‘Now that we have returned to the Premier              furlough is tapered out. The rationale is that if demand picks up, they can take on more staff.
League, we are in a position to work with              “COVID-19 has also provided a major opportunity for businesses facing long term difficulties to
SBOTOP on a truly global platform as we both           make decisions that would have been unpalatable to many some months ago.”
look to achieve our goals.’

                                                                                                                                                 |             5
CLIMATE ACTION A new way of thinking towards a better future - Business365
HF FUND SERVICES JOINS FORCES WITH EQUIOM
TO EXPAND ITS GLOBAL SERVICE CAPABILITY
                                    Equiom has announced the acquisition of HF Fund Services Ltd. Founded
                                    in 2007 by Sean Flynn and Patrick Harrigan, HF Fund Services provides
                                    non-executive independent directors to alternative investment funds and
                                    investment management companies. The business operates from the
                                    Cayman Islands and Ireland, providing a premium service to a blue-chip
                                    institutional client base.

                                    HF        has always focused on quality of service
                                              and restricts the number of clients each
                                    director services to ensure service quality and client
                                                                                                        I am delighted to welcome Sean, Patrick and the team to
                                                                                                        Equiom and value the expertise and industry knowledge
                                                                                                        they bring to the Group’.
                                      responsiveness is maintained. Its seasoned director
                                                                                                        Sean Flynn, Managing Director of HF Fund Services, said:
                                        team comes from a variety of backgrounds including
                                                                                                        ‘Since we established HF Fund Services in 2007, our
                                         fund administration, investment management and law,
                                                                                                        clients have grown in size and number and our priority
                                          bringing this experience to bear on its clients’ behalf.
                                                                                                        has always been to provide them with the best possible
                                         Equiom’s Chief Executive Officer, Mark Porter, told            service. Going forward, our clients can still expect the
                                         B365:                                                          same high service standards they are used to, but with
                                                                                                        the added benefit of gaining access to the international
                                        ‘HF represents a strategic investment into our funds
Mark Porter,                                                                                            reach and expertise of a global group which is committed
                                        governance capability. Our focus is on providing
CEO, Equiom                                                                                             to providing a comprehensive offering to investors
                                              services from tier 1 fund jurisdictions to high
                                                                                                        and asset managers. Equiom is a forward thinking and
                                                    quality asset managers in key global
                                                                                                        ambitious business with clear values – all of which are a
                                                         financial centres. This capability
                                                                                                        sound fit for our business model. We look forward to fully
                                                            is highly complementary to our
                                                                                                        integrating with Equiom over the coming months and
                                                              existing fiduciary service model
                                                                                                        working closely with our colleagues across the group to
                                                                and allows us to extend our
                                                                                                        continue to provide exceptional service.’
                                                                 service offering for clients
                                                                  looking for fund servicing            The addition of the Cayman Islands and Ireland offices
                                                                   capabilities, particularly in        add to Equiom’s already established presence in the
                                                                   alternative asset classes.           Americas and Europe respectively.

Increased capacity for Borders team strengthens monitoring
Well over 600 residents have returned to the Island each week since the Government eased its
Borders policy to allow non-essential travel off Island.

A
         total of 2559 residents arrived in the Island in the period 20 July       that resources have been strengthened, everyone can expect to get a
         - the date the Borders policy moved to Level 4 - and 12 August.           call and the number of home visits will increase.
         Returning residents must self-isolate for 14 days on arrival.
                                                                                   The Chief Minister added: ‘I cannot over emphasise the importance to our
Officers from the newly-formed Travel Notification Service are                     Manx community that everyone who travels off Island must self-isolate when
responsible for contacting residents by phone and in person once they              they return. This is our main defence against another outbreak of Covid-19
are home, to monitor compliance with the requirement.                              in the community. Spot checks are an important deterrent but they don’t
                                                                                   provide a guarantee that people will comply for the full two-week period.
More than one in every three people self-isolating during the period
                                                                                   We rely on people’s honesty and willingness to do the right thing. The rules
received a phone call and 145 were visited. A recent increase in the
                                                                                   of engagement are clear and I urge anyone considering a trip off Island to
number of officers authorised to make spot checks means all individuals
                                                                                   understand the commitment required to stay home when they return.’
currently in self-isolation will receive a call during their 14 day period.
                                                                                   Each person returning to the Island receives a Direction Notice setting
Chief Minister Howard Quayle told B365: ‘We have great confidence
                                                                                   out the requirement for them to self-isolate. In addition to phone calls,
that the vast majority of residents who return to the Island follow self-
                                                                                   unscheduled visits are made to the addresses of a randomly generated
isolation rules to the letter, for the sake of the wider community. Our
                                                                                   list of people required to self-isolate. If a person is not at their address and
prolonged Covid-free status is the result of superb levels of compliance
                                                                                   cannot be contacted - or is found to be in breach of the rules - officers will
by the public during the pandemic and I am grateful for everyone’s
                                                                                   contact the police.
efforts.
                                                                                   Members of the public who have concerns about an individual’s
‘The new service requires significant resources and it has taken time to
                                                                                   compliance with self-isolation can contact the Community Support and
build capacity. We must ensure that the team is properly trained for the
                                                                                   Information line on 686262.
very specific job we want them to do. The Travel Notification Service
swung into operation once we made the decision to move to level 4, but             The maximum penalty for breaching the requirements is on summary
didn’t expect to be able to contact each individual from day one. Now              conviction, three months’ imprisonment and/or a fine not exceeding £10,000.

6              |
CLIMATE ACTION A new way of thinking towards a better future - Business365
WHY INVESTORS AND ADVISERS
SHOULD CARE ABOUT ESG
W
            hen it comes to investments, responsible investing is fast                               is creating new asset management opportunities that are crucial to
            becoming a mainstream concern. Conscientious investors are                               combatting climate change and which also offer the potential for stronger
            mindful of the wider impact of how they invest their money, and                          financial performance in the long-term.
this has put the spotlight on organisations to do more than simply turn a profit.
Instead, organisations are also being asked to minimise the harm caused                              Regulatory pressure is accelerating ESG
by operations, contribute positively to environmental and social issues, and                         Nations globally have signed up to key initiatives for sustainable
conduct themselves responsibly. It’s no surprise then that the new buzzword                          development - for example, the United Nations Sustainable Development
in business is Environmental Social Governance (ESG), referring to the 3                             Goals or the UN Paris Agreement. To help honour these commitments,
principal factors that measure the sustainability of an investment. Today ESG                        governments will need to introduce regulatory reform that provides
investing is worth around $20 trillion AUM (Assets Under Management) –                               incentive for sustainability, low emission infrastructure, technologies
that’s over a quarter of all professionally managed assets worldwide. To keep                        and services. Regulators will therefore play a critical role in shaping the
pace with this change, and because they believe in responsible investing,                            landscape and driving ESG adoption in the years to come. For investors
RL360 has recently integrated ESG into its investment management portfolio.                          and advisers, the advice is the same: stay alert to changes in order to
RL360 believes the rise of ESG is something you cannot afford to ignore                              make them work to your advantage.
and with this in mind, they’ve complied the key reasons why investors and                            Time is of the essence
advisers should start caring about ESG.*                                                             According to the UN Paris Agreement, countries have until 2031 to meet
It pays to do good                                                                                   their obligations and begin a synchronised effort to fight climate change.
Despite the growing popularity of ESG funds, many financial advisers still                           It is likely that regulations will become much harsher in the run-up to this
hesitate to invest their clients’ money in sustainable assets. Among the                             deadline in order to create pressure for countries to do more. Significant
main reasons cited for this are concerns about fund performance. However,                            market opportunities will be created by the regulatory change and it is
increasing amounts of data have shown that companies with high ESG                                   the companies who are set up to operate sustainably that will naturally
ratings tend to match, or even outperform, their non-ESG counterparts. This                          outperform those who are unable or unwilling to take advantage. This means
points to a positive link between sustainability and share price performance                         that, prior to investing, potential investors would be well advised to consider
– proving that investing responsibly can and does pay-off. Likewise, the                             if an organisation is preparing sufficiently for ESG regulatory change.
idea that investing in ESG funds leads to a narrow subset of investments is
outdated. Today ESG covers a broad range of investment types and this is
set to increase rapidly from 2020 onwards.                                                                       Regulators will play a critical role in
Mitigate portfolio risk                                                                                          shaping the landscape and driving
ESG should be regarded as an additional risk factor – one to be considered
alongside the more traditional metrics employed in risk management.
                                                                                                                 ESG adoption in the years to come.
Corporate governance, brand reputation and regulatory compliance can
                                                                                                     Millennial investors and the growth of the ‘green bond’
adversely affect fund performance. Likewise, share price can be affected
                                                                                                     Demand for sustainable investments is being driven, in part, by
by higher level risks, such as regulation, technological change, climate
                                                                                                     Millennials. Millennials are more concerned by sustainability than the
change and geopolitical tensions. This means ESG trends are highly relevant
                                                                                                     generations that came before and they prefer to invest in alignment
and can have a big impact on long-term sustainable growth and even the
                                                                                                     with personal values. ESG then is the means by which this generation
creditworthiness of a company. However, it’s not all bad news - asset owners
                                                                                                     can integrate investment portfolios with their world view. Their growing
can mitigate these risks by incorporating ESG analysis into the construction of
                                                                                                     influence is hard to deny - particularly as they enter peak saving years
an investment portfolio.
                                                                                                     and accumulate the biggest transfer of assets in history from baby
Climate change is happening                                                                          boomer parents. Advisers should prepare to accommodate the desires
Climate change is one of the biggest risks for investors because of the threat                       of these socially responsible investors – and those of the similarly
it poses to financial stability. The risks of climate change are already impacting                   sustainability conscious Generation-Z close behind.
investors - with climate disasters like droughts, floods and wildfires threatening
                                                                                                     COVID-19: a wake-up call
business operations globally. Investments will be exposed to many of these
                                                                                                     The COVID-19 pandemic has triggered what is shaping up to be the
risks in the future and they will also have significant physical and economic
                                                                                                     biggest worldwide recession since World War II. The unfortunate timing
impact on human activity. However, ESG conscious investors can protect their
                                                                                                     of the pandemic coincided with what has been dubbed the 21st century’s
portfolios by selecting assets that mitigate climate-related risks.
                                                                                                     ‘sustainability crisis.’ Parallels have been drawn between the unforeseen
Energy sources are changing                                                                          risks of the pandemic and concerns surrounding the climate emergency,
In response to the threat of climate change, nations across the world                                and as a result the pandemic has been regarded by many as a wake-up
are restructuring towards lower-carbon economies. As a result, the                                   call that accelerates the need for sustainable investing.
future of fossil fuel assets is uncertain at best and renewable energies
have emerged as increasingly competitive challengers. The transition                                 Find out more at www.rl360.com

*This article is intended for general information purposes only. You should consult your financial adviser before making any financial decisions.

                                                                                                                                                                     |           7
CLIMATE ACTION A new way of thinking towards a better future - Business365
Local KPMG poll highlights speed and strength
    of IOM recovery from COVID
    During July and August local accountancy firm KPMG held weekly webinars exploring the ‘New Reality’
    and offering free information and guidance to all businesses regardless of size, employees or turnover.
    During the webinars, a number of polls were held and offered some interesting results, forming a picture
    of the local business community post-COVID.

                                                                            A
                                                                                     key finding is the big shift in businesses
                                                     Simon Nicholas KPMG             believing they are now operating in a ‘New
                                                                                     Reality’ state, with 57% of respondents stating
                                                                            this in the fourth webinar, compared to just 23% in
                                                                            the first webinar. This illustrates the perceived speed
                                                                            and strength of the island’s recovery from COVID-19.
                                                                             All respondents (100%) expect changes in customer
                                                                            behaviours and expectations, whether that be pre,
                                                                            during or after COVID, the change appears to be
                                                                            inevitable and it could be argued that COVID has only
                                                                            accelerated what was coming anyway, with increases
                                                                            in digitisation and automation.
                                                                            When it comes to the digital journey, fewer
                                                                            businesses are concerned about cyber-attacks and
                                                                            data breaches, with more concerned about the
                                                                            digital transformation process (50%) and being left
                                                                            behind (33%).
                                                                             Simon Nicholas, Partner at KPMG Isle of Man,
                                                                            told B365: ‘This is our second series of webinars
                                                                            held during the COVID-19 period and we’ve been
                                                                            overwhelmed by their continued success. Including
                                                                            polls in the webinars has been a great way to get
                                                                            real-time feedback from the attendees and, in some
                                                                            cases, has helped guide the topics covered in the
                                                                            weekly sessions’.
                                                                             He continued: ‘These webinars have been our
                                                                            way of giving something back to the local business
                                                                            community and we’ve been supported by some great
                                                                            co-hosts, who were keen to assist by participating in
                                                                            the webinars. They care just as much as we do about
                                                                            getting through this pandemic and still having a
                                                                            thriving Manx economy on the other side’.
                                                                             During the series, guest speakers were invited to
                                                                            co-host the webinar each week, to participate in
                                                                            the various topics covered. Treasury Minister Alf
                                                                            Cannan MHK started the series detailing his thoughts
                                                                            on transitioning into the new economy. Deborah
                                                                            Watt from Neo Capital joined week two to give an
                                                                            overview of the international real estate market,
                                                                            along with Mark Grace from Black Grace Cowley
                                                                            and Ciaran Doherty from Tevir Group, who explored
                                                                            what the new reality will mean for the commercial
                                                                            property market. The third webinar considered
                                                                            ‘Volatility - opportunities or run for cover?’ and
                                                                            Rebecca Cretney from Nedbank Private Wealth
                                                                            joined the debate. The fourth webinar included
                                                                            Andrew Buchanan from Peel Hunt, who provided
                                                                            an update on the UK equity market and Ash Dougal
                                                                            from Fundamentum Property Group who discussed
                                                                            the REIT process. Danny Scott and Sam Tipper from
                                                                            CoinCorner and Chris Gledhill from PDMS joined the
       All of the webinars, from both series, are available on              ‘new consumer’ panel session in week 5 and the
                                                                            series ended in a guest slot with Chris Corlett from
                  demand at kpmg.co.im/webinars                             MBS, looking at digitising operations and business
                                                                            automation.

8          |
CLIMATE ACTION A new way of thinking towards a better future - Business365
THE ANSWERS TO THE QUESTIONS
INVESTORS ARE ASKING RIGHT NOW
In this article, we answer the most pressing questions we’re currently being asked by clients:
                                                                                                 How could the US elections further disrupt
                                                                                                 markets?
                                                                                                 A few scenarios could impact markets:
                                                                                                 •   The likelihood of declaring a winner the day after the
                                                                                                     election is low - so a limbo situation could go on for
                                                                                                     weeks, weighing on markets
                                                                                                 •   If Biden is elected and manages to flip the Senate to
                                                                                                     Democratic control - corporate, income and capital
                                                                                                     gains taxes could go up which would be the highest
                                                                                                     tax hike since 1968, when markets reacted very badly
                                                                                                 •   The markets see some positives to a possible Biden
                                                                                                     victory though, as he is less likely to slap trade tariffs
                                                                                                     on China and the EU.
                                                                                                 The ideal outcome for markets is a Biden victory but a
                                                                                                 Republican Senate, creating gridlock for legislation so
                                      What are markets doing?
                                                                                                 that taxes or tariffs don’t go up. The risk of Trump refusing
                                      The countries that handled the pandemic well are           to concede defeat does exist however, and it could
                                      seeing a better market recovery, as the public is          create a constitutional issue.
                                      willing to go out again, such as Germany. In contrast,
                                      the areas that reopened too soon without proper            What is the outlook for dividends?
                                      precautions, like many southern US states, are seeing a
                                                                                                 There have been many dividend cuts in recent months,
                                      dip in their growth and so markets have been trending
                                                                                                 but as we look forward, companies can be divided into
                                      sideways in recent weeks. Until something happens
                                                                                                 different categories:
                                      to reassure us (like a vaccine), consumer spending will
                                      be subdued and the sectors that have been destroyed        •   In the sectors most affected by the pandemic,
                                      by the lockdown (travel and leisure, hospitality, live         some companies won’t be re-introducing dividends
                                      entertainment) will not recover.                               because their balance sheets are so severely strained
                                                                                                 •   Others may have cut dividends over-cautiously and
Investment involves risk. The value   What happens if a year from now the virus is still             we can expect them to be re-introduced, albeit in a
of investments and the income         here, there is no vaccine and we’re still in a form            phased and gradual way
from them can go down as well
                                      of lockdown?
as up and you may not get back                                                                   •   The other 40% of companies are still paying dividends
the amount originally invested.       If the worst-case scenario happens, governments will           as before.
Past performance is not a reliable
                                      spend even more and borrow to the hilt to make sure
indicator of future performance.                                                                 The positive news is that we are likely to see growth in
                                      they can fund the economy. Ultimately, there is a price
This is not a recommendation to                                                                  dividend income in 2021 but rebased to a lower level.
                                      to pay for this spending and borrowing (permanently
invest or disinvest in any of the
                                      slower economic growth, higher interest rates, higher
themes or sectors mentioned.                                                                     On balance, are we positive on markets?
They are included for illustrative    inflation, higher taxes) but right now the government’s
purposes only.                        focus is on saving the economy, so the sky is the limit.   The virus is far from over and many sectors will remain
                                                                                                 the victims of this pandemic for a long time. In the
                                                                                                 meantime, however, the central banks of the world
                                                                                                 are flooding our economies with liquidity and the
                                                                                                 governments are supporting the weakened sectors
                                          To find out more please get in touch:
                                                                                                 with massive fiscal spending. Markets will wobble but
                                          DERMOT HAMILL                                          eventually the way is up.
                                          Canaccord Genuity Wealth Management                    There are many changes coming to society following
                                          Tel: 01624 690 100                                     this pandemic which investors can take advantage of,
                                          Email: dermot.hamill@canaccord.com                     even with the risk of second waves and weakened
                                          canaccordgenuity.com                                   economic conditions. From investing in themes such as
                                                                                                 technology, healthcare and ESG (environmental, social
                                                                                                 and governance), to countries like Europe and Japan,
                                                                                                 the opportunities are excellent. Choosing the right
                                                                                                 investments is vital though.
                                                                                                 If you would like to speak to us about your investments or
                                                                                                 have any questions about what’s happening in markets,
                                                                                                 please get in touch with us: +44 1624 690 100.

                                                                                                                                                 |            9
CLIMATE ACTION A new way of thinking towards a better future - Business365
Prom scheme - there is light at the end of the tunnel

  “We have
  a clear
  focus and
  determination
  to get the job
  done”                     The promenade scheme is on schedule and
  Infrastructure
  Minister,                 proceeding at full steam - that’s the clear message from
  Tim Baker
                            Infrastructure Minister, Tim Baker.

M
          r Baker said his department and the contractors, Auldyn, had a       The statistics of the scheme are mind-boggling: The MUA has laid
          clear focus and were determined to meet the new deadline of          almost two and a half kilometres of new mains, Manx Gas is installing
          next Easter, for completion of the scheme: “I believe in being       10kms of ducting, and 3 kilometres of new 11kv electrical cabling is now
direct with people and the truth is there is no easy way to do a project       in place, along with vast quantities of fibre optic cable: “We have to have
of this size and complexity. I am always happy to talk to people but we        a modern infrastructure for our Island which also involves all the services
have to be bold and push past short-term interests and not be blown by         including drainage and sewage. We must build confidence going
the wind.”                                                                     forward,” added Mr Baker.
The Minister is firm in his belief that bringing the deadline for completion   To date the scheme has had its problems though, something to be
forward and intensifying efforts to get the job finished was the right         expected on a project of such scale. Delays have been encountered
one: “I think most people accept that although it may be more painful          after unmapped pipelines were discovered, and there have been issues
there is a real light at the end of the tunnel. Government has now taken       with the pink concrete plinths on which the tramlines are mounted.
control of the large car parks in the town and it’s intended to bring in       The Minister though, is confident the problems can be dealt with, and
flexible parking arrangements where they can be introduced without             believes the cracking of the concrete, whilst frustrating, has been blown
compromising the project.”                                                     out of all proportion: “The cracks are much less serious than has been
                                                                               made out. A repair to the affected areas will be carried out to determine
Mr Baker acknowledged that the ongoing problems connected to the
                                                                               the final treatment, and testing will take place in September. It’s not
coronavirus pandemic, which have prevented UK and world tourists from
                                                                               possible to do so at the moment as cars are driving on the affected
visiting the Island this summer, opened a window of opportunity to get
                                                                               section of the roadway. It’s really not something that keeps me awake at
the work done: “We have taken the situation onboard and are intent on
                                                                               night,” explained Mr Baker.
driving the project forward, in the hope that when tourists return to our
shores the promenade will be a fantastic gateway to Douglas and the Isle       Although the main contractor is local firm, Auldyn, Mr Baker conceded
of Man.”                                                                       that UK specialists had been sub-contracted by the company to carry
                                                                               out tasks requiring specific expertise, such as block laying and rail track
The Minister said it was important to get the message across that the
                                                                               installation: “All the experts that have been allowed into the Island must
scheme is about much more than repairing the road surface: “This is a
                                                                               strictly adhere to the key worker exemption protocols in relation to
massive infrastructure and regeneration project. When completed it will
                                                                               Covid19,” stressed the Minister. He also admitted that had it not been
have a life of around forty years. The true value is underground where
                                                                               for the pandemic there might have been a greater number of off-Island
all the services have been renewed.”
                                                                               workers involved in the project.
                                                                                In all there are around 60 people working on the site at any one time:
                                                                               “Sometimes it might not look like it, but they are there. And some people
                                                                               are working up to 60 hours a week to get the job done on time,” he added.
                  We have taken the situation
                                                                               With the cost of the scheme likely to top £26 million it represents
        onboard and are intent on driving the                                  a massive capital project, but Mr Baker is in no doubt that the
                                                                               considerable pain and inconvenience the regeneration of the
       project forward, in the hope that when                                  promenade has brought will all be worth it: “Everybody wants to see it
                  tourists return to our shores                                finished, and I’m confident that it will provide a fantastic gateway to the
                                                                               Island. It must also be remembered that it has generated considerable
            the promenade will be a fantastic                                  economic activity during an extremely difficult time for the economy.”

      gateway to Douglas and the Isle of Man                                   DOI Minister Tim Baker was talking to B365 editor, Simon Richardson.

10           |
celebrate first year
31 July 2020 marked the one year anniversary for law firm FIN|LAW IOM.

The firm was established by two local Manx residents who have each spent several

years practising law in the UK and the Caribbean.

               Stephen Dougherty                                           Lawrie Kearns

  Stephen advises local and international                 Lawrie is an international trust expert who
  clients, banks, multi-internationals and HNWIs          specialises in advising private individuals, trust
  on all aspects of corporate and commercial,             companies and other financial institutions on the
  restructuring & insolvency and aviation from both       establishment, administration, restructuring and
  the Isle of Man and BVI perspective.                    termination of trusts.

  D +44 01624 855321                                      D +44 01624 855322
  M +44 07624 334654                                      M +44 07624 356635
  E stephen@finlaw.im                                     E lawrie@finlaw.im

FIN|LAW IOM specialises in financial services law      Having trained in London, Lawrie was formerly
with particular expertise in aviation, company and     head of private client for one of the largest
commercial, insolvency, private client and trusts.     offshore law firms in the BVI.
The Douglas based firm are part of a wider FIN|LAW
                                                       Stephen commented “We are very excited to
group with offices in Jersey, Luxembourg and the
                                                       have completed our first 12 months. It has been
British Virgin Islands. They provide Isle of Man and
                                                       a successful year with a number of varied and
BVI legal services.
                                                       high quality instructions. We are very grateful to
Stephen and Lawrie have worked at some of the          our clients, both local and international, for their
largest offshore law firms and have over 30 years      support and look forward to working with them for
combined legal experience having each worked in        many years to come.”
London, Cayman Islands and BVI. This knowledge
                                                       The firm is located at Cameo House on Duke Street
of different jurisdictions and working practices
                                                       having moved to the new offices earlier this year.
brings a fresh proactive approach to the Manx
legal market. Stephen was formerly a director at       Lawrie added “I’m delighted to have made the
DQ where he headed the corporate commercial            move back home. We look forward to growing the
team and has been on the IOM since he relocated        business and continuing to deliver a high quality,
from the BVI in 2010.                                  responsive service to our clients.”

www.finlaw.im
ISLE OF MAN
    STEAM PACKET COMPANY
    SIGNS CONTRACT FOR NEW VESSEL
A new purpose-built vessel for the Isle of Man Steam Packet Company will be
constructed in South Korea.

T
     he company's directors signed a                  the new vessel will take the Isle of Man           Mr Woodward continued: ‘The final specification
     contract on behalf of the Company with           Steam Packet Company forward to our 200th          and build programme is still in development
     one of the world’s major shipbuilders,           anniversary and beyond.’                           but it is expected the new vessel will be slightly
Hyundai Mipo Dockyard (HMD), based in Ulsan.                                                             larger than the Ben-my-Chree in most respects
                                                      The new vessel, expected to commence
                                                                                                         but with considerably more passenger space.
It follows a week-long visit to Korea by              service in Spring 2023, will be an important
                                                                                                         It is also intended to be more environmentally
senior personnel from the Isle of Man Steam           part of the Company’s future plans, bringing
                                                                                                         efficient and manoeuvrable in poor conditions.
Packet Company, during which they visited             high levels of on-board facilities and enhanced
the shipyard where the vessel will be built,          freight capability.                                ‘Factoring in various technical and logistical
viewed a recently completed ship to assess                                                               considerations for a new vessel, and taking into
                                                      The Company is also committed to maintaining
the standard of work and discussed technical                                                             account the recent public consultation exercise
                                                      a third back-up vessel, intended to be the
and commercial considerations with HMD                                                                   where possible, our aim for when we introduce
                                                      Ben-my-Chree when the new vessel arrives, to
executives.                                                                                              the new addition is to ensure we provide
                                                      enhance security of both passenger and freight
                                                                                                         an even higher level of service to the Island
Work on physically constructing a replacement         links and also help increase capacity during the
                                                                                                         community and our customers.’
for the conventional ferry, Ben-my-Chree, is          TT and Classic TT.
now due to start in mid-2021 after detailed
plans are finalised and agreed between builder
and buyer.
The process began last autumn when the
Company commissioned a tender exercise,
during which a large number of shipyards
around the world expressed an interest in
building the bespoke vessel.
Isle of Man Steam Packet Company Chief
Executive Mark Woodward said: ‘For some time
we have been conducting detailed analysis as
we develop plans for major investment in our
fleet.
‘I am delighted to confirm that, following lengthy
discussions with a leading shipyard in South
Korea, we have confirmed specifications for
the vessel and today signed a contract with
Hyundai Mipo Dockyard.
‘This truly is an exciting time in our history and,
in the year we marked our 190th anniversary,

12            |
MIMECAST
ADDS EXTRA LAYER OF SECURITY TO OFFICE 365
Microsoft’s Office 365 (O365) service is used by more than 200 million people worldwide
and numbers continue to grow. Its status as the world’s most successful business cloud
service makes it a major target for cybercriminals who anticipate rich pickings from
its high net worth customers. Sure’s Sam Field, Enterprise Solutions Product Manager,
looks at the best means of protecting your business’ use of O365.

                      R
                            ecent reports by Forbes point to an increasing
                            number of attacks on O365 with a worryingly
                            high degree of success, with 29% of
      In the event    organisations’ O365 accounts compromised in a single
                      month. Once an account has been compromised,
       of an 0365     hackers tend not to launch an immediate attack; they
 security breach,     bide their time, monitoring emails and company activity
                      to maximise the impact of their attack.
         there’s an   We in the Isle of Man aren’t immune to this.
  additional layer    Early this year it was reported that cybercriminals had
                      developed an app to target O365. In one instance
        of security   scammers sent a phishing message to users, asking
   from Mimecast      them to click on a link that took them to a real
                      Microsoft login page. After login they were asked to
        that keeps    grant permission to an app called ‘0365 Access’ giving
       businesses     the cybercriminals complete access to their O365 files,
                      contacts, and inbox.
              safe.   Any single-vendor solution can be a single point of
                      failure and lack the layered levels of resilience and
                      business continuity that we are used to. In the UK,
                      the average cost of a cyberattack to a company is
                      estimated at £3million, and interestingly around half of
                      all cyberattacks here involve email phishing, a figure
                      20% higher than the global average.
                                                                                 meets stringent legal, regulatory and compliance
                                                                                 requirements, enabling anytime-anywhere access to
                      ANOTHER LAYER OF PROTECTION                                archived data. Information is always available, always
                      So, in the face of such targeting, what can be done        replicated and always safe.
                      to give businesses the additional protection and
                                                                                 In the event of an O365 security breach, there’s
                      resilience they need?
                                                                                 an additional layer of security from Mimecast that
                      At Sure we work with Mimecast, a leading ‘Gartner          keeps businesses safe. All too often we see clients
                      Magic Quadrant’ cybersecurity provider, and                retrospectively layering Mimecast services onto
                      together we’ve built a unique range of offshore            their security and business continuity after an attack
                      services to give organisations the business continuity     has happened. We often wonder about the cost of
                      ‘belt and braces’ and added levels of security that        recovery, and the fact that it’s much more effective to
                      they require.                                              secure the stable door before the horse has bolted.
                      These provide additional protection across three           Mimecast are cybersecurity experts, that’s all they do -
                      zones - the email perimeter, inside the networked          they live and breathe IT security, and their services are
                      organisation and beyond the perimeter.                     modular, so you can decide which of the elements to
                      Mimecast dynamically identifies and protects against       use to bolster your existing security. Mimecast can cost
                      malware, phishing, ransomware, malicious URLs,             less than a cup of coffee per person per month, so is
                      attachments, impersonation, and data leaks using           extremely cost-effective.
                      multiple detection engines, innovative applications and    O365 is understandably popular in the business
                      intelligence feeds.                                        community, but this makes it a prime target for
                      Archiving of corporate information, emails, files, and     criminals. Speak to a member of the Sure Business
                      other relevant content ensures sensitive data and          team today to find out how to protect yourself with
                      knowledge is protected and immediately available           Mimecast’s solutions. Email contacus@sure.com or
                      through a secure digital corporate memory that             visit www.business.sure.com for more information.
IS YOUR WEBSITE THRIVING
      OR JUST SURVIVING?
                               Senior Marketing Executive Hannah Scarffe reveals 10 agency tricks to improve
                                 the quality, visibility and profitability of your digital communications post-Covid.

M    ost businesses today have a website, but how many fully understand
     the value and potential it has when it’s run well?
                                                                                    If in your CMS you don’t have access to these things, talk to your
                                                                                    web developer about arranging for you to have access. By marking
                                                                                    up images correctly, you’re also meeting accessibility regulation
In our experience, most underestimate the time, skills and investment
necessary to operate a site professionally.                                         which means users with disabilities will have a better experience
                                                                                    too.
Read on for ten simple but often overlooked tips and why they are so
important to your website.                                                          Ease to implement rating: 8/10 – depending on your CMS, this is
                                                                                    something that you might be able to do yourself.
1.   Standout page titles and descriptions
     On average more than 60,000 Google searches take place every                3. Understand your users
     single second. It’s an astonishing figure, and post-pandemic this figure       There are many tools to help you understand how users interact with
     is likely to increase as populations become ever more reliant on digital.      your website: Google Analytics and HotJar are two resources that are
     With 46bn internet users around the world 1, search results need to            free and very effective: Google Analytics and HotJar are two that are
     appeal to individual users and the wording used in a page ‘meta                free and very effective.
     description’ on your website is often collected by Google to display           While Google Analytics provides a view of the big numbers –
     visually in search results. Preparing concise and enticing wording             visitors, countries, page views, devices. HotJar excels at the detail of
     about your products or services can help increase the number of                interactions at the page level and can provide, amongst other things,
     clickthrough’s you attract.                                                    video clips of users conducting transactions on areas of the website
                                                                                    that you specify.
                                                                                    Use of analytics in this way can help you understand your customers
                                                                                    needs and wants, their likes and dislikes and can help you continuously
                                                                                    improve your service, leading to increased engagement and loyalty.
                                                                                    Ease to implement rating: 7/10 – depending on your CMS, this is
                                                                                    something that you might be able to do yourself. There are lots
                                                                                    of free online tutorials showing you how to use Google Analytics
                                                                                    and HotJar.
                                        Good example of meta description.
                                                        Source: moz.com          4. Creating good, trustworthy content, products and services
     Ease to implement rating: 8/10 – this is something you or your                 It may have been as long ago as 1996, but a quote from Bill Gates’
     web developer can do quite quickly and easily.                                 presentation stated that ‘content is king’ 24+ years later, it still holds
                                                                                    true today. In a world where we buy goods and services locally and
                                                                                    virtually from around the world, trust is vital and hard to earn. Content
2. Image search                                                                     that supports your values and ecosystem can help to build trust from
     We are visual creatures. People often use Google image search for              both Google and your customers.
     products and by adding the right information to your images, you can           In addition to authentic content, use short and concise paragraphs,
     increase the probability of your images being indexed and displayed            section breaks, headers, bullet points, internal site links and finally a
     in results.                                                                    call to action at the bottom of the page.
     If you have a Content Management System (CMS) for your website,                Ease to implement rating: 10/10 – play around and work out what
     check your images have the following:                                          content your clients engage with.
     3   Description
     3   File names                                                              5. Consistency
     3   ‘Alt’ attribute, which should be an accurate description of the            Consistency is one of the golden rules of branding and this approach
         image                                                                      should also be applied to your website.
     3   Image preparation and sizing – check that your images are                  A consistent website, with the same ‘look and feel’ across all pages
         sized and optimised for the web                                            will help your visitors feel comfortable and at ease while browsing.

14            |
For me personally, a lack of consistency in the user experience and                  website. There are lots of free tools available that will scan your whole
branding elements demonstrates a poor attention to detail and can                    website for ‘404’ pages.
even lead to mistrust. If a website lacks consistency and has a poor                 Ease to implement rating: 10/10 – if this is done little and often, it
user journey I will often leave the website as I wouldn’t feel confident             isn’t too time intensive.
to purchase something from the site (which could be a good thing or
a bad thing!)                                                                        Also, it is inevitable that some of your website users will find a 404
                                                                                     error page (for example by mis-typing the address manually) but feel
Ease to implement rating: 10/10 – spend some time working out                        free to have some fun with the design of it:
what looks good on your website and then recreate this across
your whole website. No outside help should be required but it
could take some time.

6.     Security and privacy
A website that uses https protocol is considered more secure is
universally indicated by a padlock symbol which will be visible,
usually in the address bar of the browser. Websites with https also
tend to rank higher with Google.

                                                                                           Hubspot’s 404 error page is on brand, helpful and will hopefully
                                                                                                               encourage users to remain on the website
                                                 Source: google support
                                                                                     9.      Reducing page load speed
If you’re not sure, ask your developer what’s involved in using https.
                                                                                     There is nothing more frustrating than a website taking a while to
Companies who host websites will ideally hold relevant qualifications                load, this frustration is doubled when you’re using your mobile and it
(don’t be scared to ask) such as Cyber Essentials Plus – these can                   is eating into your precious mobile data package.
add extra layers of security and this may reduce any concerns you
                                                                                     Using Goole Page Speed Insights, work out what the problem pages
have about hacking and other malicious attempts. It’s also important
                                                                                     are. From this, try re-uploading the images to your page aiming for
to make sure your supplier has a strong track record in website
                                                                                     the smallest file size you can, without impacting on the quality of the
uptime - which in most cases should exceed 99.5%.
                                                                                     image. As well as improving the website experience for your visitors,
All websites need to display a Company Registration number (if you                   it also is good for SEO and should help you rank higher in Google.
have one), a Privacy Policy explaining how you process users’ data, and              If this doesn’t work, speak to your website developer to get some
a ‘Cookies’ control, which lets users choose which cookies they agree                advice from them.
to be used on their device. All of these are legal requirements - if you’re
                                                                                     There are lots of free tools available for helping you to compress your
unsure what to include I’d recommend getting some professional advice.
                                                                                     image sizes and to save them as JPEG – including Canva, Picture
Ease to implement rating: 5/10 – this is very important to get right,                (which is included for free as part of your Office download) and even
if you’re unsure, get some professional advice.                                      Paint.
                                                                                     Ease to implement rating: 9/10 – use some of the free tools
7.     Does your website work on mobile?                                             available to you and see what improvement it has on your website
Mobile browsing continues to grow, accounting for 48% of webpage                     load time!
views globally and the global mobile population is 4bn unique users. 2
These numbers are big and when your website is not easy to use                       10.     Have I got a favicon?
either on a device or desktop, it can affect the conversion rate of                  What is a favicon, I hear you ask? A favicon is a small but key part of a
sales, enquiries or other transactions.                                              website – it is a small icon, usually a logo that is used in the address
By the end of the 2020, Google will have completed mobile indexing                   bar and is also stored when user bookmarks or downloads a page.
across all global websites, prioritising and rewarding those that are                Some search engines even display the favicon alongside the search
mobile-friendly. There are still a few months to rectify this.                       result.

Ease to implement rating: 3/10 – if you’re having to start from
scratch, this is something that could be time intensive for your
web provider to complete but is worth the effort.
                                                                                                                                           Source: Woorank
8.     Regularly check for 404 error pages
                                                                                     Although there are no direct SEO benefits for implementing a favicon,
A 404 page, or error page, is shown when someone attempts to visit                   it helps to reinforce your brand identity, maintains a professional,
a page that does not exist. As a website user, it can be frustrating                 trustworthy appearance and helps your website stand out from your
and often means that you will leave the site and potentially visit and               competitors.
purchase from a competitor instead. 404 pages often occur when
                                                                                     Ease to implement rating: 6/10 – this is something your agency
pages are removed or renamed, or when making major changes to a
                                                                                     will have to do for you but it should be a relatively quick task for
website such as a redesign.
                                                                                     them.
Your web developer should be able to assist with redirects and I’d
                                                                              1                          2
highly recommend regular use of a broken link checker on your                     Internet World Stats       Statista

                                       If you’d like to speak to a friendly member of the team about any of the topics raised
LEARN MORE                             in this article, please email sales@pdms.com

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