KEEPER OF THE CITY'S TREASURES - A HIVE OF INDUSTRY - Marketing Derby
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SPRING 2020
A HIVE OF
INDUSTRY
Museum of Making gets
ready for autumn opening
THRILLS
AND SKILLS
The team designing the
world’s top theme parks
KEEPER OF
THE CITY’S
TREASURES
Old Bell saviour’s rescue
plan for world-famous store
CELEBRATING THE CREATIVITY AND SUCCESS OF BUSINESSES IN DERBY AND DERBYSHIRE
IT’S A FACT
DID YOU KNOW THAT 11.8% WELCOME TO INNOVATE - A WINDOW
INTO THE AMAZING AND INSPIRING DERBY
OF DERBY’S WORKFORCE AND DERBYSHIRE BUSINESS SECTOR.
ARE IN HIGH-TECH ROLES? BROUGHT TO YOU BY MARKETING DERBY,
INNOVATE WILL SHOWCASE THE WORK
OF BRILLIANT BONDHOLDERS AND LOCAL
THAT’S 4X THE COMPANIES AND PROFILE THE TALENTED
INDIVIDUALS LEADING THEM. ENJOY!
NATIONAL AVERAGE.
2 SPRING 2020 3
CONTENTS
16
CONTRIBUTORS
Star performers!
How some of the world's
biggest music stars are
helping Derbyshire achieve
cricketing success.
Steve Hall
06 24
Writing and editing:
Steve Hall has worked in
the media for more than
35 years and is a former
Editor and Managing
Director of the Derby
Telegraph. He has won
numerous industry
awards, including UK
Safe in his hands Riding high! Newspaper of the Year
The creative business that and UK Editor of the Year.
Paul Hurst has already rescued
theme parks all over the He now runs his own
the historic Old Bell Hotel - now
globe are turning to for media consultancy.
he's bringing back the world's
oldest department store. thrills and skills.
52
Silk Mill - a glimpse behind the scenes
We take a look at progress as Derby's impressive new
Museum of Making shapes up for its September opening.
40 48 50
Breathing new life
into heart of city
Developers begin work
£200 million scheme
takes a giant step
Planners give their backing
Shaping up
for the future
We look at the schemes
Andy Gilmore
Design: Andy Gilmore
is a creative designer
on creating 800 homes at to proposals to reinvigorate that are set to transform with 12 years experience
historic former hospital site. eyesore city site life in Derby city centre. in the design industry.
Currently working at
62 70 76
Katapult, Andy has
worked internationally
with some of the world's
biggest brands.
We'll drink to that! Healthy ambitions 300 years of evidence
Spring water company reveals Bosses at exciting new city John Forkin explains why Derby
ambitious plans - after seven fitness studio want to open and Derbyshire can justifiably
generations doing business dozens more operations claim to be the UK Capital of
32
on same site. across the UK. Innovation.
Ian Hodgkinson
08/12/78 News
79 The Last Word Images: Ian Hodgkinson
has been capturing
Derbyshire life in pictures
for 16 years. He's a
former Deputy Picture
Produced for Marketing Derby by Editor of the Derby
Want to get in touch? Email us at: Telegraph and now runs
Talking Business - Beyond the 2020 vision press@marketingderby.co.uk his own photography
Derbyshire business leaders chat economic prospects, Brexit, business, PictureIt Media.
skills, climate change and digital disruption.
4 SPRING 2020 5
PAUL HURST HAS ALREADY SAVED ONE OF
DERBY’S MOST HISTORIC BUILDINGS FROM RUIN.
NOW HE’S INTENT ON RESCUING THE WORLD’S
OLDEST DEPARTMENT STORE.
Paul Hurst’s face lights “There will be a gin bar in there. “We’ve lost so many fabulous
up as he describes what There will be hair and beauty. buildings in the city and so much
There will be fashion shows. There of our heritage but it’s never been
customers can expect will be live painting and art classes. more important to have that
when he relaunches heritage because people want
the world’s oldest “There will be a lot of things experiences now,” he says.
department store. happening every time you go
in that you can engage with to “When they go out shopping,
It won’t just be about make sure you stay a long time for a meal or a drink, they want
and want to keep coming back. experiences.
shopping, Paul reveals.
It will be much more “There will be a fabulous food “People want to have that selfie,
of an experience, hall. I looked at the original food that perfect Instagram picture.
with features and hall and it’s given me all kinds People will specifically come to our
entertainment designed of ideas for going forward. I’m Tudor Bar at The Old Bell to have a
to drive visitors through dead excited. I have to check picture taken with a whisky by the
myself because I want to share fire. You have to think about every
the doors, keep them everything.” room and about whether there
there and entice them is something in it that you would
back time and time Most ordinary business people want to put on Instagram.”
again. confronted with an opportunity
to take on a failed department This brave new world, where
Paul is the Derby lad who is on store, in a challenging building commerce mixes with theatre,
a mission to rescue Bennetts, the and an even more challenging is a long way from Paul’s
city institution which lost its way retail climate, would walk quickly career roots in engineering –
and crashed into administration away. “that background gave me a
last year. methodical thought process and
But Paul, of course, is no ordinary that has always served me well”
He is a huge enthusiast for the city business person. – and as a trouble-shooter for the
and its heritage and is bursting to world’s largest printing company.
share his plans with the world – but, He’s already transformed
with obvious difficulty, is holding Derby’s historic The Old Bell Even in those days Paul was
himself back until the right moment Hotel from closed-down, falling a travelling ambassador for his
within his marketing plan. down wreck to vibrant, successful home city.
business – and now, with Bennetts
I coax harder … and he cracks. as well, he is fast becoming “I just love what Derby does and
A little! Derby’s Restoration Man. we are shocking at promoting
6 SPRING 2020 7
1 2
3 4
PAUL HURST ENJOYS THE AMBIANCE OF THE ‘NEW’ OLD BELL.
ourselves,” he says. a three-year, £1.3 million rescue million pounds just to make the The attic rooms, that offered know what you are going to get. of work which, alone, cost £30,000.
project. place wind and watertight. cheaper accommodation and It was full of surprises – some nice,
“All the years I used to travel were often home to loud and like when you uncover a fireplace, “The city council said it would
around in my print job, I’d visit What he had purchased was But he was determined that a rowdy guests, had remained some pretty horrendous, like when help with a grant and we got the
places where no-one had heard a grade II-listed coaching inn, building with such a rich history untouched for hundreds of years you discover the floor is completely restoration done. The pay-off is
of Derby and I would tell them constructed in 1650, and, at the should be restored to its former and some still had their original rotten and needs to be replaced,” that when people now go into that
how amazing the city is. We don’t time, considered to be one of the glories. numbers on the doors. says Paul. room, they just say ‘wow’.
talk about it enough and push finest examples outside London.
ourselves enough.” In its heyday, The Old Bell was The building had welcomed all He is grateful for the support he “The council also helped us with
But what Paul actually got his a major stopping off point for kinds of visitors. In 1745, some of received from Derby City Council, the front windows of the pub. They
His first foray into Derby’s leisure hands on was a crumbling, stagecoaches travelling all over Bonnie Prince Charlie’s troops were advising on the conservation work all had to be taken out, numbered,
sector came when he bought Café decaying hulk. the country and for mail coming in billeted in the upper rooms. In required and pointing him in the taken away, restored and then put
B, on Sadler Gate, and then moved from across the world. the 1960s, John Lennon and Paul direction of grants he could access back in,” says Paul.
across the street to Sadlergates. “It had been shut for a couple of McCartney called in for a drink. to help with the cost of repairs.
But, although things were good, years before we bought it but it It had more than 50 hotel There have been other, smaller
Paul’s head was turned by a had been neglected for a long rooms and had seven bars and And, for many years, the Tudor Bar “To be fair to the council, they were discoveries during this labour
boarded-up, rundown building that time before that,” he recalls. restaurants on site. was the smoke-filled room where very good at holding our hand of love that have also left Paul
he would pass each day as he Derby’s judges, politicians and and taking us through the process. amazed.
made his way into work. “A lot of the rooms had been But it wasn’t just a coaching inn. police officers would gather to plot They also bought into the vision
sealed up and left. There was Over the years, the building was the city’s future. and understood that this project “We pulled some floorboards up
It was The Old Bell Hotel. graffiti everywhere. The toilets had also home to a doctor’s surgery, would be good for the city,” he and found a coin from the 1800s.
all been smashed up. The back courtroom and its cellars were It was the first part of The Old says. It probably belonged to some
“I would come down Sadler Gate part of the building was collapsing even used as prison cells. Bell Hotel to undergo extensive bloke who had travelled here
and see the state of the place. Kids because all the main beams had renovations. More than £55,000 Among the building’s more on the stagecoach, was staying
were putting lit paper through the gone. Remnants of its past remain dotted was spent on getting it to look astonishing revelations were two overnight and dropped this coin
letterbox, trying to set fire to it, and around the building, with pathways almost exactly how it did in the glass domes that were discovered through the floorboards. I was sat
the windows were smashed.” “It needed rewiring. It was all old, and tunnels deep in the cellars early 1900s. in the ceiling of the Grand there holding it and thinking what
lead pipework that needed to be that lead to various parts of the Regency Room. They had been a story it could tell. The last person
It was the beginning of a love taken out. The list just kept getting city centre and five foot-high When the building was taken boarded over below and covered to hold it before me had it in their
affair that would see Paul buy the longer and longer.” cages that were built to house the over, the bar had fallen into the from above. hands 200 years ago.”
building from the bank that had hounds that accompanied the cellars, the roof was patchy, with
repossessed it and embark upon Paul had to spend around half a stagecoaches. rain pouring in, and the Tudor-style “We took the covers off and all It wasn’t just Paul that fell in love
panelling was in desperate need these pigeons were living in there with the task of restoring The Old
of repair. but then we saw these stunning Bell – the wider city did too. And,
glass domes.” when opening day arrived, crowds
01. ONE OF THE GRAND FUNCTION ROOMS 03. THE OLD COURTYARD SPACE AS WORK WAS 04. THE NEW AND IMPROVED COURTYARD It was also discovered that a coffin flocked to see what he
AS IT WAS BEING REFURBISHED. TAKING PLACE. AREA. lay underneath the bar! Stunning they may have been had achieved.
02. THE SAME ROOM, AFTER RENOVATION, but they were also smashed and
IN USE AS A WEDDING VENUE. “With a listed building, you never requiring total renovation – a piece “We are so lucky at The Old
8 SPRING 2020 9
Bell that the people of Derby
have followed the journey and
supported us. On the day we
opened, we had a stagecoach
that left the Cathedral with
some dignitaries to open it.
The stagecoach couldn’t get
down Sadler Gate because it
was packed with people,” Paul
remembers.
“If you put sweat, blood and tears
into something like protecting
heritage for the future, then people
do invest into you and support
you.”
Paul recalls the first major event
the building hosted after opening
1 – the city’s folk festival that had to
be relocated from the Assembly
Rooms after the venue was closed
by fire.
“The paint was still wet on the walls
when people were coming in but
The Ballroom looked amazing. All
I could hear was ‘oh wow’. I had
to leave the room because I was
filling up. It got me so emotional.”
In the four years since, the business
has gone from strength to strength.
It now operates three bars, The
Belfry Restaurant and four function
rooms – and does an amazing
trade online supplying Sunday
roasts and kegs of ale direct to
people’s doors.
And that’s not the limit of Paul’s
ambition. Work is currently
2 underway to restore 16 rooms
so that guests can finally stay
overnight at The Old Bell once
more.
“They will be high-end, boutique
rooms. With it being engraved on
the building that it’s The Old Bell
Hotel, people often ask about
booking rooms, especially with all
the weddings and functions that
we now do,” says Paul.
3 4
01. THE OLD BELL ON SADLER GATE, DERBY.
02. THE OLD STABLES AREA IN THE PUB HAS
BEEN TRANSFORMED INTO A BRIGHT FUNCTION
SPACE.
03. THE WELL-STOCKED BAR, READY TO GREET
THIRSTY CUSTOMERS.
04/05. THE COMFORTABLE MAIN BAR INTERIOR.
5
THE NEXT CHALLENGE: BENNETTS ON IRON GATE, DERBY.
10 SPRING 2020 11
“We’re launching a website to keep people
up to date. There will be social media and
there’s talk about doing a TV series.”
1
BENNETTS DEPARTMENT STORE.
However, he’s not rushing to get “If Bennetts goes and is not there in there than The Old Bell but it’s
them open – “it will probably take anymore, then it leaves a massive about repurposing the building –
about 18 months” – because, in gap. I said we would have to do new wiring, new heating systems;
the meantime, he has taken on something. Over the years Bennetts everything really.”
another project … Bennetts! had lost its way and needed to
reinvent itself but I thought it was a Paul’s team have spent the last four
The department store, on Iron great opportunity to come in and months clearing items from the
Gate, is widely acknowledged do something special,” Paul says. building – and have made some
as the world’s oldest and began fascinating finds.
trading in 1734. But, in February last Paul acquired the Bennetts name
year, the city was sent into shock and business but not the Iron Gate “I don’t think they threw anything
as management announced building. He considered getting it away for 285 years,” jokes Paul.
that they could not pay their trading again quickly online while 2
creditors and were calling in the he looked further into the options “All their meeting minutes were
administrators. for a physical store – either on Iron still there. In those, they talk about months ago and more time public. As we get Paul to pose for
Gate or elsewhere. the Eagle Centre opening and needed to get the relaunch sorted, photographs on Iron Gate, passers-
A deal to sell the Bennetts name its impact. In the 70s, Rolls Royce the power of the Bennetts name by recognise him and stop to ask
and assets to a company called But, after further deliberations, he had gone into administration, might start to fade? for updates.
London Sole was struck but, when decided it would be better to try to owing Bennetts £6,000, and they
this too hit the rocks, things looked launch both together. were worried about whether all “We’re going to keep the brand “I was worried when it closed down
bleak. the people employed by the alive in the meantime,” says Paul. but felt better when I heard Paul
“We looked at doing online first, company would be able to carry had bought it,” says one.
“We had been approached earlier while looking at the building, but on spending money in the store.” “We’re launching a website to
by the administrators but I had told would have needed a warehouse keep people up to date. There will They, it seems, are already
them that it wasn’t really our bag,” and to sort logistics so we have Paul estimates that Bennetts will be be social media and there’s talk confident that Paul’s latest madly
says Paul. “I thought someone now decided that the two will open back up and running in the next 12 about doing a TV series to show ambitious project will be a big hit.
would take Bennetts on because at the same time.” to 18 months. He is currently busy the journey of the world’s oldest But what about the man himself?
it’s the world’s oldest department creating temporary offices for staff department store.” What will success at Bennetts look
store and it’s still loved by Derby Negotiations are continuing with involved in the project upstairs at like to him? 3
people.” the original landlords and Paul is The Old Bell and will soon begin Paul is planning to hold meetings
hopeful that a deal can be done recruiting key members of the new with former Bennetts staff to ask “A very popular store; a very busy might be giving away too much
But when it looked like the business to see the store re-open in its team. them what was great about the store and very busy online, with a too soon.
might disappear forever, Paul previous home. business previously and where they fantastic new product line that I am
decided to act. “We are going to get a retail think it went wrong. He’ll also be very excited about. Bennetts are While it may be a few months yet
“It’s a massive building. The store director and a buyer in,” he asking other businesses, shoppers going to make their own products. before we get to hear his full vision
“I wasn’t thinking I need a was about 16,000 square feet but reveals. and young people in the city, what I can’t tell you about it yet but the for the new Bennetts, if Paul’s track
department store or want a the whole building is 30,000 square they would like to see when the products will all be about Derby,” record at The Old Bell is anything
department store but Bennetts was feet. There’s massive stockroom “My success isn’t about me, it’s store reopens. he reveals. to go by, it will certainly be worth
a key part of the Cathedral Quarter. space that we would not need about bringing people in who waiting for - and another of the
these days. We recognise that we are far better than me. I’m a It’s clear there’s already huge He checks his enthusiasm, city’s most precious assets is in
“The Cathedral Quarter has done can repurpose that part to make it businessman and I know the interest in the project from the conscious, once more, that he good hands for the future.
incredibly well given the economic more commercially viable. numbers and where we need to
climate – since the crash, since be but it’s the team I get in that
online and since Westfield. The BID “At the moment we are still will make the business a massive
01. THE RESTORED SIGNAGE OUTSIDE THE OLD 02. PAUL HURST ENJOYING THE COMFORTABLE 03. THE FAMOUS OLD BELL HOTEL SIGN OVER
came along and that does very discussing things with the landlord. success.”
BELL. WING BACK CHAIRS. THE ENTRANCE ARCH TO THE PROPERTY.
well, including winning High Street There’s a massive amount of work
of the Year. But we don’t want it to that needs to be done internally Is he worried that, with the store
slip back. and externally. There’s less heritage having stopped trading some
12 SPRING 2020 13
NEWS
10K RUNNERS paying for the 100 per
cent plant-based water
TO GET WATER bottles, meaning 10,000
BOTTLES MADE plastic bottles will not be
FROM PLANTS required.
Plant-based water bottles Emma Pilgrim, Events
are to be given to the Manager at Derby
runners of this year’s County Community Trust,
Derby 10k – making said: “The environmental
it one of the most impact of the race
environmentally-friendly is something that we
races ever run in the UK. have been thinking
more about across the
ST MODWEN PARK DERBY.
Utilita Energy is to be last year, as we have
the 10k’s first Official a responsibility as an
GO-AHEAD FOR £80M SCHEME TO Environmental Partner event and as a charity
CREATE MORE THAN 1,000 JOBS after agreeing a deal to educate participants
with organisers Derby across all of our STEPHEN SALLOWAY, HARDYAL DHINDSA AND JOHN BLOUNT AND NICK BLOUNT OF IVYGROVE DEVELOPMENTS.
The green light has onto the A52, directly programmes on single-
County Community Trust.
been given for an £80m connecting the site to
development scheme Junction 25 of the M1.”
The energy supplier is use plastic.” NEW £9.5M by Salloway Property
Consultants.
police station after
it was deemed that
the county.”
that could create more POLICE STATION repairs there would Stephen Salloway,
than 1,000 jobs in Derby. A planning application, SCHEME AGREED The £9.5m development be too expensive and Managing Director
submitted in conjunction will be linked to the unfeasible. More than 200 of Salloway Property
The 70-acre site, with landowners Building of a new existing fire station in staff will be based at the Consultants, said: “This is
adjoining Pride Park, Network Rail, for the multi-million-pound Ascot Drive. station. a major development for
will be developed by scheme in Wyvern Way, police station in Derby Derby, on an excellent
St Modwen and will be formerly known as Derby will go ahead after a deal Planning permission has Derbyshire’s Police and site.”
known as St Modwen Triangle, was approved with the landowner was already been granted Crime Commissioner
Park Derby. It will include by Derby City Council. agreed. for the station, on a Hardyal Dhindsa said:
650,000 sq ft of industrial former Rolls-Royce site “This new station, part
and logistics space. Site works will Derbyshire Constabulary and car park which of our ongoing estates COMMS FIRM
Nick Hosking, Director
at Innes England, which
commence this year
and the first units are
has signed contracts with faces on to Osmaston plan, will make a tangible JOINS CRICKET
Ivygrove Developments
is acting as joint agents expected to be ready after a deal brokered
Road. It will replace the
ageing Cotton Lane
difference to policing in
Derby and the south of
CLUB’S TEAM
for the site, said: “St for occupation in early
Modwen Park Derby 2021. Once the entire A1 Comms Ltd has
will prove an attractive scheme has been been named mobile
proposition to a wealth delivered, it could bring
COFFEE COMPANY telecommunications
of businesses due to up to 1,250 jobs to the IS TOAST OF partner of Derbyshire
its immediate access immediate area. RETAIL AWARDS County Cricket Club.
BEAR Coffee Company This new sponsorship
is celebrating success cements a relationship
with the cricket club
NEW £1M LINK ROAD TO UNLOCK at the prestigious Revo
Gold Awards for the UK which stretches back
POTENTIAL OF AIRFIELD SITE WAYNE HOLLINSHEAD, CEO OF PATTONAIR AND
PRESIDENT OF THE NEW COMBINED COMPANY. retail industry - scooping over many years. Until
the Re:tale prize for its the end of 2021, the
Alfreton-based company
D2N2 Local Enterprise all of which have put AEROSPACE COMPANY COMPLETES strategic partnership
will supply EE-connected
Partnership has agreed in additional funding
to provide £1m to create for the infrastructure
MERGER WITH U.S. COMPETITOR with intu Derby.
mobiles to the club’s
a new link road to unlock improvements. Derby-based Pattonair executive since 2011, Revo sets standards, playing, coaching and
the development of has completed a has been named recognises achievement operational teams.
Ashbourne Airfield. FW Harrison Commercials $1.9bn merger with U.S. president of the new and sparks ideas across
is seeking permission from counterpart Wesco company. the UK retail sector Steve Heald has recently
The £10.7m scheme, next Derbyshire Dales District Aircraft Holdings, one and had shortlisted the been appointed as
to the Airfield Industrial Council to build on the of the world’s leading He said: “I’m thrilled independent coffee THE BEAR COFFEE TEAM RECEIVING THEIR AWARD. Managing Director of A1
Estate, would see the 82.7-acre site, 24.7 acres providers of supply with the benefits this brand alongside some Comms and is working
creation of the nine- of which would be given chain management combination brings huge industry names on expanding the
acre Ashbourne Business over to employment such as Primark, IKEA the retail industry. It and owners which company’s B2B fixed-
services to the global customers and our
Park, a new housing use. According to its and JD Sports for the feels surreal but also like were delivering line and mobile offer to
aerospace industry. employees. We
development and a new planning application, the award. a huge leap forward innovative customer- firms, especially in the
expect that our scale
roundabout and link commercial hub would for BEAR and for the first approaches, East Midlands. He said:
The combined and reach, coupled
road. feature space for shops, Co-founder of BEAR whole indie business benefiting stakeholders “We are delighted to
company becomes a with sophisticated
professional and financial Craig Bunting said: community.” or occupiers, support other businesses,
$2.4bn business, with a inventory and supply
The project is a services, restaurants “We’re inconceivably demonstrating particularly ones with
footprint in 17 countries chain management
partnership between and cafes, drinking proud to not only be For the Re:tale category, continuous innovation such deep community
and more than 4,000 capabilities, will better
Derbyshire Dales District establishments and a recognised for such a award jury members and delivering an affiliations as Derbyshire
employees worldwide. position us to benefit
Council, Derbyshire hotel with up to 80 beds, prestigious award but considered examples outstanding and County Cricket Club,
from industry growth
County Council and as well as an additional to actually win against of strategic partnerships differentiated customer which is marking its 150th
Wayne Hollinshead, and drive greater
landowner FW Harrison, industrial unit. such frontrunners in between occupiers proposition. anniversary.”
Pattonair chief operational efficiency.”
14 SPRING 2020 15
RYAN DUCKETT, CHIEF EXECUTIVE AT DERBYSHIRE COUNTY CRICKET CLUB.
DERBYSHIRE Spectators at Derbyshire
County Cricket Club
As they make preparations to
welcome up to 18,000 fans to this
who were doing concerts at similar
venues. Moving through autumn of
COUNTY CRICKET have seen plenty of
swing over the last
latest show, cricket club chief
executive Ryan Duckett gave an
2015 we thought we would have
our first concert in 2016. That did
CLUB IS PREPARING 150 years.
insight into the celebrity world that
is helping to fund a transformation
not quite get beyond the line with
that particular artist but, on the
TO CELEBRATE ITS But, usually, it is the
on and off the pitch at the County
Ground.
back of that, came the first concert
with Elton John. That was held the
150TH ANNIVERSARY bowlers responsible,
vigorously shining one It’s a tale that involves plenty of
following June,” says Ryan.
AND WELCOME ONE side of the ball in an
drapes and flowers, helicopter
flights, catering for superstar pets –
“It’s very competitive to get these
acts. We have done four headline
attempt to get it to move
OF THE BIGGEST NAMES whilst in the air and
oh, and plenty of hard graft. concerts. I’ve had probably 40 to
50 conversations about bringing
IN SHOWBUSINESS TO deceive the batsman. “What we have done since about
2015 is decide that we need to
concerts here. You have to have
10 conversations with a promoter
ITS HOME. However, in July, the
Pattonair County Ground
use the ground for more than just
cricket and become a 365-day-a-
to get one. That’s not unique to us.
It’s just the nature of the business.
year events venue,” explains Ryan. You speak to other venues and it’s
pitch will witness an similar - unless you’re the 02 or NEC.
entirely different kind of “We had been doing conferences
swing as superstar singer and Christmas parties and other “Having hosted Elton John,
things to bring income into the club Boyzone and Little Mix, as well as
Michael Buble performs but a number of our competitors the connections we had made,
one of the biggest had been using their venues for it put us on the map as a venue.
concerts the city has concerts. It seemed an obvious When you’re talking to people like
ever witnessed. thing to do to generate additional AEG, who are one of the world’s
revenue to invest into cricket and largest promoters, it’s useful to be
It will be the fourth major gig to raise the profile of the venue as able to say that you have hosted
staged there in the past three well.” big concerts before.
years, following appearances by
Elton John, Little Mix and Boyzone. So just how did Ryan persuade an “The feedback is that it works well
And the club has put the city artist like Michael Buble, with his as a venue, for operators logistically
firmly on the map with some of the four Grammy awards and 60 million and also because of its position in
biggest entertainment promoters record sales worldwide, to bring his the middle of the country.”
– disproving the claim that our tour to Derby? The short answer is
proximity to the likes of Nottingham, lots of legwork. The Derbyshire team are
Birmingham and Manchester keeps experienced and highly skilled at
the A-listers away. “We started to contact promoters preparing the Pattonair County
16 SPRING 2020 17
Ground for cricket but hosting a
top music act and the 18,000 fans
who will make up the audience is a
very different challenge. How have
they adapted?
“Some of us, including myself, had
experience of putting on non-
sporting events in the past but it’s
been a learning curve for some,”
says Ryan.
“The promoters for the larger
concerts hire the venue and
take the lead on the sales and
marketing. We are contracted to
host, so it is an operational thing
for us - we help with the set-up,
the ground configuration and
the stewarding. Where we are in
charge is hospitality, catering and 1
bars, traffic management – all key
parts of the concert that if you
don’t get right, promoters are not
going to come back.”
Hosting the Michael Buble concert
will be a 10-day exercise – five
days to install the stage, lighting
and other facilities, the show day
itself and then four days to take
everything down and clear the site.
ELTON JOHN ROCKS THE STAGE AT THE PATTONAIR COUNTY GROUND.
“They come in, the pitch protection 2 3
goes down, they take two days to
build the stage, then everything “One conversation we had was “Our catering staff cater for them
else starts to come in – the disabled with a well-known performer who on arrival. They have a rider so as far as I’m aware, our biggest “When we get someone’s data, revenue and receiving continued
viewing platform, signing, fencing was part of a band but was doing you have to cater certain foods success. The other concerts are we try to encourage them to support from the Derby business
and the additional toilets,” Ryan some solo stuff. He felt the venue requested. Elton John’s was quite right up there with those big cricket come back to the cricket. We have community.
explains. was too big for him as a solo artist easy but, with Little Mix, we not only days. grown our database and it’s no
but wasn’t big enough for him with looked after the band but had to coincidence that since we started “The number of companies who,
It can be tricky finding timeslots his band.” cater for their pets as well.” “If you use Derby County as an doing the music and fireworks on the back of the problems with
that do not clash with the cricket example, if you could have two events, our cricket crowds have 3aaa, stepped up was fantastic,”
calendar. While thousands of Buble fans will Despite Elton John’s global Forest home games a year, with the grown as well. Again, it allows us to he says.
be enjoying his July 29 Derby show, celebrity status, he only had one hospitality and attendance, you invest more into the cricket,” Ryan
“We have lost concerts here it will be a busy night for Ryan and special request. would love it. These concerts are says. “Pattonair had been a partner
because we could not fit them in his team. like an additional big derby for any of ours for a number of years,
from a cricket perspective and, “He wanted Sky Sports in his sports club,” Ryan says. Investment has not always been sponsoring our inaugural fireworks
ultimately, cricket is our priority. “I have a roaming role. I walk the dressing room,” reveals Ryan. easy to achieve at a county which event and other things, but when
venue continuously. I check traffic As well as the headline concerts, cannot count on revenues as a Test the opportunity came up for the
“When I have had 10 conversations management, keep an eye on the “All the acts have been good to the club has also staged a number match venue. naming rights, it was fantastic to
to land a concert, six might gates, check catering. They are not deal with. Some have a reputation of smaller music events, where it get them on board and be working
not have quite worked for the easy nights. They are busy nights of being a bit diva-ish but not in takes full ownership, promoting the Financially, 2018 was particularly with a company that employs such
promoter and four for our fixture but I do enjoy it,” he says. our experience. They come in, do show and selling the tickets. tough and the club made a loss of a large number of people in the
list,” Ryan says. a great job and leave. Elton John more than £270,000, due, in large city.”
One thing he’s unlikely to do on left within five minutes of coming off These have also proved hugely part, to a reduction in payments
The Buble show is still a few months the night is meet the star of the stage.” popular and two more events are from the England and Wales The improved financial outlook
away but the club is already keen show – they usually like their privacy planned this year – with West End Cricket Board and the demise of means that the club can continue
to land more star names – although before a concert and often leave The Elton John show was stars performing music by Abba principal sponsor 3aaa. to make improvements to its
Ryan says they have to be realistic soon afterwards. But Ryan’s team “probably” the biggest commercial and Elton John. ground – and proposals for the next
about their targets because of the will be pulling out all the stops to day in the history of the club and However, the underlying picture phase of works are already being
ground capacity. make sure every superstar need is Ryan is clear that their role as a “It all helps raise the profile of the was more positive, with income drawn up.
accommodated. concert venue has a single main Pattonair County Ground and from commercial, conference and
“Where certain artists are at the aim – to provide funds to invest in allows us to attract other events on events activity increasing. “We have grown as a venue
moment, we were just right for Elton “Elton John flew in via helicopter cricket. the back of that. It’s also brought and invested about £4m over
John and Michael Buble. We are to Derby County’s training ground new people into the ground. When And, although accounts were the last five years in building
not, at the moment, right for Take and was picked up by car, driven “It’s no coincidence that since we you look at the data, there are still being finalised as we spoke, the WDS Media Centre and
That, Adele or Coldplay. through Chaddesden and entered started doing concerts we have some of our cricket supporters who Ryan says that 2019 was much making improvements to the Air
into the ground via Grandstand become more successful. The come to the concerts but we’re brighter, with the club benefiting IT Performance Centre and the
“If you were going to have Ed Road, arriving two hours before the work off the field has improved our getting new people as well. from increased media rights Pattonair Pavilion. Over the coming
Sheeran here, the ticket prices concert,” Ryan reveals. performance on the field.
would have to be huge for the
promoter because of the restriction “The stars have the home cricket “From a cricket point of view, our 01. INCOME FROM STAGING CONCERTS AT 02. THE CROWDS ENJOYING THE ELTON JOHN 03. MICHAEL BUBLE, THE NEXT SUPERSTAR TO
on the number of tickets they could dressing room but it is totally T20 fixtures with Notts and Yorkshire THE PATTONAIR COUNTY GROUND IS HELPING PERFORMANCE. PERFORM IN DERBY.
sell. So, as good as the venue is, we draped and transformed from what are our biggest commercial days BUILD SUCCESS ON THE PITCH.
are limited by capacity. it normally is. but the Elton John concert was,
18 SPRING 2020 19months we want to enhance the That’s the icing on the cake for
customer experience for both some of the work that has been
cricket and non-cricket events,” done in the women’s game,” Ryan
Ryan says. says.
Final plans are still to be approved In the men’s game, hopes are
by the board but could include high that 2020 will be a successful
additional seating, improvements season as coaches Dave Houghton
to toilets, car parking, bars and and Dominic Cork seek to build on
concessions and the installation of achievements from last year, when
a replay screen. the club reached the Vitality Blast
finals day.
“We are never going to invest
millions and go into competition “We look stronger on paper than
with Trent Bridge but we want to we did last year. We retained all our
become an enhanced facility big-name players and promoted
for hosting county cricket and some promising academy players,”
women’s internationals as well,” says Ryan.
Ryan says. 3
They have also made some
Derbyshire has already embraced quality signings, with Australia
150TH ANNIVERSARY OF DCCC
joined Derbyshire as director of
the growing women’s game and internationals Sean Abbott and Ben partnerships but took over as chief
was a host venue for the Women’s McDermott joining the squad. executive a little over 12 months
World Cup in 2017. They have ago when predecessor Simon Derbyshire County Cricket Club is one of 18 first-class county clubs which make up the England and
been chosen to stage a one-day The season will get underway Storey moved to Kent. Wales domestic cricket structure.
international between England on April 19 with a home County
and South Africa on September 11 Championship tie against “It’s worked well and I have The club was formed on November 4, 1870, at a meeting in the Guildhall, Derby. Here is a timeline of
and two Trent Rockets women’s Leicestershire and fans can look thoroughly enjoyed it,” he says. landmarks in its history since.
games in August in the new 100 forward to a schedule which will
competition. “There’s never two days the same.
We are such a diverse business. 1871: DCCC first game - versus Lancashire at Old 1981: Derbyshire defeat Northamptonshire to win
“The feedback we have had from Sadly, I very rarely get to watch Trafford the NatWest Trophy at Lord’s under the captaincy
the ECB was that they enjoyed cricket because we are doing of Barry Wood
coming here. The venue works well. so many other things. We are 1884: DCFC played all home games at the cricket
The operations team does a good doing the concerts, we are a club until 1895. 1982: Peter Kirsten scored his sixth double century
job of hosting. conferencing business and we are for Derbyshire – a record
selling sponsorships.” 1896: George Davidson makes Derbyshire’s highest
“They are keen to have us as a individual first class score – 274 v Lancashire at Old 1983: New Zealand play Sri Lanka in a Prudential
venue for high-profile women’s Dad-of-two Ryan is a Yorkshireman Trafford World Cup match at the County Ground
matches, whether that is the new and still lives in the county of
100 format, international matches his birth because of family 1898: First class cricket played at Queen’s Park, 1984: Bob Taylor retires having completed a world
or any competitions that might be commitments, travelling in each Chesterfield for the first time record number of career dismissals – 2,069 in all
being hosted in this country,” Ryan day. formats
says. 2
1901: Charles Ollivierre becomes one of the first
“I have a fair commute but if you black cricketers to play first class cricket in England 1988: Michael Holding takes a one-day world
Participation in the women’s game feature more weekend cricket enjoy what you do it’s not an when he makes his debut for Derbyshire against record 8-21 against Sussex at Hove in the NatWest
locally is growing and home-grown – there will be 17 days of home issue,” he says. South Africa Trophy
talent is blossoming. weekend and Bank Holiday games
1921: Bill Bestwick records Derbyshire’s best 1990: Derbyshire defeat Essex at Derby to secure
in all. But, after seven years in Derbyshire,
“Sarah Glenn, who was involved bowling figures of 10-40 v Glamorgan at Cardiff the Refuge Assurance Sunday League title, under
he’s loving his adopted home and
for the past 12 years in our county Arms Park the captaincy of Kim Barnett, in front of 11,000
Memberships are already up is in no doubt who to support when
pathway, has just made her debut spectators
significantly on last year for what the White Rose county comes to
for England and hopefully she’ll will be the club’s 150th anniversary town. 1925: First class cricket played at Ilkeston
be playing here on September 11. 1993: Derbyshire defeat Lancashire in the Benson
season. for the first time
and Hedges Final at Lord’s under the captaincy of
“I don’t have divided loyalties. I Kim Barnett. Dominic Cork won the Gold Award for
A number of celebrations are enjoy nothing more than Derbyshire 1936: Derbyshire win the County Championship
his unbeaten 92
planned to mark the occasion, beating Yorkshire,” he says. under the captaincy of Arthur Richardson
including an all-stars’ match, 1997: Derbyshire defeat the touring Australians at
dinners with former players and an With improving financial fortunes, 1939: Horse racing concluded at Derby Derby by one wicket
event at Derby Cathedral. great community backing,
excitement for the upcoming 1948: Crowds in excess of 10,000 attend each day 2000: First floodlit game played at the County
Ryan has only been with the club season, a significant anniversary to of the tourist match at Derby against the Australian Ground, Derby
for the last seven of its 150 years but celebrate and a concert date with ‘Invincibles’
he’s proud to be at the helm of the a music superstar, Ryan might look 2004: The Gateway Centre opens; permanent
club at such a significant point in its to the title of one of Michael Buble’s 1955: Cricket moves from the original square - floodlights installed at Derby
history. biggest hits to sum up his current where the Days Inn Hotel is now situated - to its
mood … he’s Feeling Good! present position 2012: Derbyshire win the County Championship
Having worked in rugby for 17 2nd division title under the captaincy of Wayne
years, including a spell as chief 1963: Les Jackson retires after taking a record 1,670 Madsen
1 executive of the Bradford Bulls, he first class wickets for Derbyshire
2014: Harvey Hosein completes a world record 11
1976: Eddie Barlow hit the highest score for dismissals on his first-class debut against Surrey at
01. ELTON JOHN PERFORMING ON STAGE. 02. THE CROWDS ENJOYING THE CRICKET. 03. RYAN DUCKETT ENJOYING HIS STEP UP AT
Derbyshire at Ilkeston – 217 v Surrey The Oval
DERBYSHIRE COUNTY CRICKET CLUB.
20 SPRING 2020 21NEWS
NEW OFFICE AND RECORD TURNOVER
AS LAW FIRM CELEBRATES GROWTH
Derby-based law firm Bennetts Hill.
Flint Bishop has opened
a new Birmingham With a substantial
office after a year of number of new recruits,
trading success. including two partners in
the insurance litigation
The company, which and employment teams
employs 187 lawyers over the last 12 months,
and support staff, the firm has received
posted a record considerable interest
turnover of £14.4m, up from lawyers working
nearly ten per cent on within Birmingham to join
DAINS ACCOUNTANTS STAFF.
the previous year - with the new office.
profits also rising over
the same period. Flint Bishop Chief
Executive Qamer
ACCOUNTANTS on Colmore Row.
The integration is a
Following this Ghafoor said: “This is a
MAKE EXCITING strong fit for the Dains
achievement, the very exciting time for ADDITION TO Commercial Services
company opened a us and the move into THEIR BUSINESS team, which serves
new Birmingham office, Birmingham reflects a clients from start-ups to
in the heart of the period of sustained and Dains Accountants has those with a turnover of
city’s business district at significant growth for the taken ownership of an several million pounds
Grosvenor House, on firm.” CHIEF EXECUTIVE QAMER GHAFOOR. accountancy practice per annum.
in Birmingham.
“In recent years,
UNI HONOURED BOMBARDIER Previously located on our proposition has
BID TO BRING The conversion plans
have been submitted
FOR ITS SUPPORT AGREES TO SELL Church Street, in the improved enormously
111-BED HOTEL to Derby City Council OF BUSINESS RAIL BUSINESS heart of Birmingham,
Clere’s Accountants has
for ambitious business
owners, who require
TO CITY CENTRE and, if given the go- served owner-managed advice on everything
ahead, the new hotel The Business School at the Bombardier has agreed from cloud accounting
businesses and
JSA Architects has would create full and University of Derby has to sell its rail business to to VAT, corporate
individuals since 2003.
been engaged on part-time jobs. The been awarded the Small rival Alstom for £6.25bn. taxation and growth
new plans to convert ground floor would Business Charter. funding”, said Dains
Its former employees
Forester House in become home to the The two companies have Managing Partner,
will join the Dains
Derby city centre into large-scale eaterie and This national accolade signed a memorandum Richard McNeilly. DAINS MANAGING PARTNER RICHARD MCNEILLY, LEFT,
Birmingham office
an easyHotel, part the first floor would have - awarded by the of understanding and WITH CLERE’S ACCOUNTANTS OWNER STEVE CLERE.
of the easyGroup of space for weddings and Chartered Association the deal is expected to
businesses. conferences. of Business Schools - is complete in the first half
in recognition of the
Business School’s high
of next year. COLLEGE KEEPS The quality of teaching,
training and assessment
PROPERTY FIRM high-quality commercial
property consultancy
Forester House, located
on the corner of
The accommodation
standard of support for It includes Bombardier's
‘GOOD’ RATING was commended and IN EXPANSION service.
would be on the top
Newland Street and three floors of the small businesses and UK train-making factory FROM OFSTED the inspectors also MODE AFTER
Becket Street, became five-storey building the local economy, in Litchurch Lane, Derby, praised ‘the excellent ACQUISITION Rushton Hickman will
empty after the and feature 78 double as well as the work it which employs 2,000 Derby College Group has links that staff have continue to trade under
relocation of JobCentre bedrooms, 27 twin does in developing people. retained its ‘good’ rating with local employers BB&J Commercial its present name, with
Plus. The plans feature bedrooms and six rooms entrepreneurial skills in from Ofsted following an and higher education has acquired Rushton directors Paul Rushton
a 111-bedroom hotel, a specially adapted for students. Union Unite, which inspection. providers’. Hickman, a commercial and Richard Fairey
160-seat restaurant and people with mobility represents many of the property consultancy remaining integral
function room. issues. Professor Kamil Omoteso, Derby workers, is seeking The team of five Derby College Group in Burton-on-Trent, with parts of the business,
Pro Vice-Chancellor and assurances about the inspectors scrutinised Chief Executive Mandie a view to expanding its but they will be joined
Dean of the College of future of the plant from the quality of education, Stravino said: “The two- services. by Mark Richardson,
Business, Law and Social Alstom. safeguarding and day short inspection has Graham Bancroft and
Sciences at the University leadership and been introduced under Operating across the Chris Birds - with plans to
of Derby, said: “To show Alstom chairman and concluded that students Ofsted’s new framework East Midlands, BB&J expand the business in
that our business school, chief executive officer enjoy attending the for colleges which have Commercial was South Derbyshire, North
with the full support of Henri Poupart-Lafarge college, feel safe and previously been graded established in 2010 as a Leicestershire and East
the whole university, has said: "This acquisition will value the good standard as ‘good’ and we are standalone commercial Staffordshire.
Small Business Charter improve our global reach of accommodation and delighted to have property division of the
status sends a clear and our ability to respond resources. maintained this position. residential agency Boxall Graham Bancroft,
message to the SME to the ever-increasing Brown & Jones. Director at BB&J
community that we are need for sustainable Leaders, managers “Our aim continues to be Commercial, said: “We
here to support them in mobility. Bombardier and governors were to strive for excellence Rushton Hickman was share many synergies with
their growth, to promote Transportation will bring to praised for embedding in all aspects of our work formed in 1994 to handle Rushton Hickman, with
their activity as a vital Alstom complementary a positive culture at to create world class, letting and sales of excellent reputations for
part of our local and geographical presence the college in which accessible education both commercial and providing high-quality
national economy and to and industrial footprint in staff, students and opportunities that enrich residential property but services in our respective
drive their sustainability.” growing markets." apprentices are proud lives.” subsequently focused areas.”
EASYHOTEL DERBY. to work and study. purely on providing a
22 SPRING 2020 23THE DERBY TEAM CREATING
MIND-BLOWING EXPERIENCES
TO ENTERTAIN MILLIONS ALL
OVER THE WORLD
They are the experience and we feel very lucky,” says co-
creators and the founder and chief creative officer
Phil Higgins.
memory makers. They
harness the power of “And you have to love it to want
imagination to entertain to be in it,” adds strategy and
millions of people in development director Kelly Herrick.
countries all around the “Some of us love it because it’s
globe. what we do with our families.
Some of us travel the world going
They work with some of the biggest to theme parks. I was born and
names in the international leisure raised in a fair, so it’s a natural
industry. And they do it all from an thing for me. There’s a little bug
office on Derby’s Ashbourne Road. that everyone in the industry has
and they wouldn’t want to work
The neat, white exterior of their anywhere else.”
Georgian building gives little away
- but step inside and you enter “We are storytellers. We are either
a world of wow! It’s a place of creating a story or immersing
virtual reality, inhabited by cartoon in the story of the IP,” says Dawn
favourites, children’s TV and film Foote, chief executive, co-founder
characters and all kinds of the and final member of the three-
brilliant and brilliantly bonkers. strong Katapult leadership team.
It’s Katapult. The IP Dawn is referring to is
intellectual property owners – and
It’s the place that theme parks turn Katapult is dealing with some of
to when they need to find a way the biggest and best-known in the
of keeping visitors smiling and business. The company’s clients
engaged while they queue for include Lego, Cartoon Network,
their busiest rides. Sea Life London Aquarium,
CBeebies Land and Drayton
It’s the company that operators Manor and they have been trusted
on the other side of the world call to help tell the stories of much-
on to help design and deliver loved characters such as Thomas
new multi-million pound family the Tank Engine and Peppa Pig.
attractions.
Their work is now enjoyed by more
And it’s the team that museums and than 50 million visitors in 81 theme
heritage organisations are consulting parks across 18 different countries
to help bring history to life. each year.
Katapult’s business is ‘themed They have come a long way since
attraction and experience design’. the company was launched, as
But, to the layman, behind the a general design and marketing
bright blue front door of that agency, in 2001. There have been
Ashbourne Road office is a place plenty of highs but it has also been
where the magic happens! a challenging and, at times, scary
journey to reach their area of
“We create magic and we bring specialism, expertise and current
illusions to life. It’s fun, we love it industry status.
24 SPRING 2020 25“Sometimes we imagine what is not 1
yet conceived. That can be from
a masterplan to concept design
of a new resort or attraction. Or it
could be a pop-up experience that
you might attend at an event with
an IP. It can be working within an
existing theme park on a new area
or designing a new ride,” explains
Dawn.
“Or it could be a food and
beverage outlet or a retail outlet.
What does the hotel or gift shop
feel and look like?” adds Kelly.
“It scales from end to end - full
attraction conception, through
to design and development and
implementation,” says Phil.
A look through Katapult’s
back-catalogue of work makes
impressive viewing. Take the
project the company delivered last
year for Ireland’s top theme park,
Tayto Park.
The team was asked to come up
with ways to keep guests excited
and entertained as they queued
for the popular Viking Log Flume
THE ASHBOURNE ROAD OFFICE. ride – a wait that could last for 90
minutes at peak times.
2 3
Dawn explains that the company one of a few specialists in an area There are some really big structural They began by creating a queue
had been working heavily in the where there is lots of room for future and strategic changes we have line narrative, which tells the story
supply chain for the leisure sector growth?” made as an output of the core of the Vikings and their attempts
for a number of years and, having focus.” to invade Ireland. They created
conducted a strategic review, “And it allowed us to build on the special effects to make Viking god
the leadership team decided relationships we have from our work That new focus was underpinned Odin appear and speak to visitors
that their core focus should be on in the supply chain and to activate by a clear set of values that from a cloud of mist.
entertainment and experiences. them,” explains Phil. help create the Katapult culture:
honesty, authenticity, continuous Augmented reality machines were
There was plenty of preparation The new focus meant that the curiosity and relationships. But installed so that families could see
to do but around three years ago business had to stop offering a the 17-strong team also knows it’s what they would look like dressed
there was a clear shift externally. number of its previous services, about results – for clients and for as Vikings. Talking animatronic
end relationships with some of its Katapult. ravens, inspired by Norse
“We addressed our core values previous customers and turn off mythology, were placed alongside
and measures. It actually really felt some revenue streams. “The briefs are very creative but a throne to present a fun photo
right; that we had hit the nail on the usually very commercially driven. opportunity.
head in terms of our core values,” “It was quite a scary decision but The metrics are usually ticket sales 4 5
says Dawn. the best decision ever,” recalls Phil. or spend per head, loyalty or dwell Interactive games were introduced
time,” says Kelly. in the queue line, alongside
“Externally we are in the “Generalist businesses are where low-tech features such as drums
experience economy. Everybody people get lost or forgotten or hide “How do you get people to pick up and horns for visitors to play, and
knows that people want to buy or become bored,” adds Kelly. an item from retail or get families longboat sails, props and scent and
more time, more connection, more to stay an extra half an hour? How smoke machines help theme the
memory-making and less stuff,” “Specialist businesses are where do we got people to write a good whole experience.
adds Kelly. you attract like-minded people. guest review? Clients want the
Everyone is excited by their little very best, biggest, fastest thing. The park and the guests have been
“From matching up this internal niche. That’s where the magic Everyone is in an arms race for delighted.
focus and our core values, we starts to happen. having the best guest experience
saw the market we actually enjoy and the best entertainment “We developed a narrative that
being in was one of the fastest “The values and the core focus solution. starts off with guests joining the
growth markets in the world and drive practical decision-making Viking army and Odin calling them
was outpacing things like local and and practical focus within the “It’s very much pushing the back in time. You choose your
regional B2B marketing, which was business. We did restructure the boundaries of what we can helmet, your Viking name, you
some of the other stuff we were team. We did turn off clients. We achieve. We are working on stuff learn some Viking insults and you
doing. did turn on new clients. that we don’t even know is going go on Viking games to improve
your speed and agility, so you are 01. THE VIKING VOYAGE RIDE ENTRANCE. 04. STRIKE A POSE ON THE PHOTO
We did employ new specialists in to be a real thing yet. It’s very
ready to join the army,” says Kelly. 02. TEST YOUR REFLEXES IN THE THEMED OPPORTUNITY.
“Strategically and commercially, roles that we never knew we would exciting.”
QUEUE LINE. 05. THEMED PROPS COME TO LIFE
why fight 100 other generic design require before the process. We
“The Odin mist projection is a high 03. INTERACTIVE PROPS KEEP GUESTS WITH GUEST PARTICIPATION.
agencies for the same share of B2B have gone into markets that we So, what kind of commissions come
impact audio-visual experience. It’s ENTERTAINED.
comms, for example, or why not be have never exported to before. Katapult’s way?
on a timer so it gives you a boom
26 SPRING 2020 27You can also read
