NUTRITION COACH? DECONSTRUCTING RESEARCH - CEU CORNER
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®
OPT™ MODEL
+
CASE STUDY
RESTORATIVE
YOGA
WHAT IS A
NUTRITION
CEU CORNER: COACH?
DECONSTRUCTING
RESEARCH
SPRING 2020
SPRING
VO L UM E THI RTY- E I G HT / / N U M BER T WO
2020
ON THE COVER
36 THE SATISFYING ROLE OF
A NUTRITION COACH
Serving up an important
way to help clients reach
their goals.
BY ANDREA BLAIR CIRIGNANO
53
12
RESEARCH, INDUSTRY FEATURES GROUP EXERCISE RESTORATIVE
NEWS, BUSINESS TIPS MOVEMENT
24 HOW TO UNDERSTAND RESEARCH 16 CREATING CLASSES FROM ONE-
CEU CORNER: Read beyond the ON-ONE EDUCATION
07 TRAINING EDGE: INDUSTRY NEWS, abstract and cut through the jar- BY KYMBERLY WILLIAMS-EVANS, MA 67 FINDING PEACE
INSIGHTS & TOOLS gon to find the facts that matter. IN A STRESSFUL WORLD
BY LAURA QUAGLIO BY JENNIFER KLAU, PHD 53 HIIT + SCIENCE + CREATIVITY = BY SHELBY LAFRINERE
SUCCESS!
20 GROUP FITNESS BY THE NUMBERS: 44 OLDER CLIENTS? PROGRAM FOR
MAKE METRICS WORK FOR YOU ABILITY—NOT AGE.
BY LYNNE SKILTON-HAYES
AFAA-NASM
BY KATE REZABEK, MED BY RICH FAHMY, MS
NUTRITION NEWS & VIEWS
70 Q+A: YOU ASK, WE ANSWER
BY TONY NUÑEZ, PHD PERSONAL TRAINING 57 FOOD NEWS & FACTS 04 CONNECT
BY ANNE WARREN
12 BASEBALL TRAINING THAT COVERS 05 PRESIDENT'S MESSAGE
ALL THE BASES 64 NUTRITION COACHING FOR TEENS
BY MARTY MILLER, DHSC BY SARAH SNYDER, RDN
50 THE NASM OPT™ MODEL AND THE
64
WEIGHT LOSS CLIENT
BY RICK RICHEY, DHSC, MS
SPRING 2020 / AMERICAN FITNESS 3CONNECT
AMERICAN FITNESS
EXECUTIVE TEAM
P R ESID ENT AND PUB LISH ER
Laurie McCartney
GE N E RAL MA NAGER O F INT ERNAT IO NAL FIT NESS
Brad Tucker
V I C E P RE S I DE N T O F SALES AND B USINESS D EVELO PM ENT
David Correia
VI C E P RE S I D ENT O F O PERAT IO NS AND ANALY T ICS
Luis Guzman
EDITORIAL STAFF
CON TE N T AN D COMMU N I CATI ON S M ANAGER Greg Esposito
DI RE C TOR OF C U STOM P U B LISH ING Sandy Todd Webster
E DI TOR IN CH IEF Joy Keller
ART D IRECTO R Annie Morley
E XE C U TI VE MAN AGI N G ED ITO R Kate Watson
P RODU C TI ON ED ITO R Judy Minich
A S S OC I AT E ED ITO R Sarah Kolvas
CON TRI BU TI N G ED ITO RS Megan Hard
Laura Quaglio
CON TRI BU TI N G WRIT ERS Andrea Blair Cirignano Laura Quaglio
Rich Fahmy, MS Kate Rezabek, MEd
Jennifer Klau, PhD Rick Richey, MS, DHSC
Shelby Lafrinere Lynne Skilton-Hayes
Marty Miller, DHSC Sarah Synder, RDN
Tony Nuñez, PhD Kymberly Williams-Evans, MA
ATHLETI CS AND FI TN ES S A S S O C I ATI O N O F A M ERI CA ( AFA A) NAT I ONAL ACAD E M Y OF S PORT S M E D I CI NE ( NA S M )
WEBSITE: afaa.com WEBSITE: nasm.org
EMAIL: customerservice@afaa.com EMAIL: nasmcares@nasm.org
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Please tell us more about your topic, why it would be relevant to the health and fitness within articles, features, columns and advertisements of this magazine are not neces-
community, areas covered, and your qualifications to write the piece. Your query will sarily those of the publisher, AFAA, NASM or their parent corporations or affiliates.
be reviewed for timeliness, relevancy and accuracy. If we feel it will be valuable for The publisher and contributors cannot guarantee such materials are safe and proper
our audience, we will follow up with you. for every reader or for every reader’s students and clients. Readers are urged to consult
a physician before using or relying upon such materials, and to advise their students
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ATTN: Membership, 1750 E. Northrop Blvd., Ste. 200, Chandler, AZ 85286 or or guarantees of any kind, expressed or implied, and the publisher and contributors
call 800.446.2322. disclaim any liability, loss or damage caused by the contents.
COPYRIGHT © 2020 ASSESSMENT TECHNOLOGIES INSTITUTE, LLC. ALL RIGHTS RESERVED. AMERICAN FITNESS (ISSN 0893-5238) IS PUBLISHED BY THE ATHLETICS AND FITNESS ASSOCIATION OF AMERICA (AFAA).
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4 AMERICAN FITNESS / SPRING 2020PRESIDENT’S MESSAGE
SEASON OF RENEWAL
These have been challenging months, yet you and all our community have answered
the call with creative ideas and innovations. Your feedback and helpful suggestions
continue to provide valuable solutions. By sharing your guidance and expertise, and by
leveraging the latest technologies with your clients, you’re making the world a healthier
and happier place.
This month’s cover story focuses on nutrition, a health and wellness cornerstone. It’s
also a common point of confusion for your clients, who struggle with a steady stream
of fad diets and misinformation. In “What Is a Nutrition Coach?” by Andrea Blair
Cirignano (page 36), we reveal insights and strategies that help people achieve their
goals—and are all within the nutrition coach’s scope of practice.
For the first time in history, there are more people age 64 or older than there are
children 5 years and younger. This is a golden opportunity to work with a growing
LAURIE McCARTNEY, PRESIDENT older-adult population. All you need is the right toolkit, so be sure to read “Custom
Performance Paths for Older Adults: Program for Ability, Not Age” by NASM Master
Instructor Rich Fahmy, MS, NASM-CPT, CES, PES, SFS (page 44). Fahmy helps you
TAKE FIVE gain a keener understanding of progression and regression techniques for each indi-
vidual’s needs, goals and abilities.
In this overwhelming age of information, with so much data coming at you, we
want to arm you with the best techniques to decipher key takeaways. Inside our new-
CHECK OUT FIVE OF est CEU Corner, “Anatomy of a Research Paper: How to Read Beyond the Abstract"
OUR FAVORITE HIGHLIGHTS by Jennifer Klau, PhD (page 24), we break down the jargon and explore two sample
FROM THIS ISSUE! studies by outlining which questions were asked, how they were answered, the types
of statistical analyses that were done, whom the findings pertain to, etc. Ultimately,
24
CEU CORNER: ANATOMY
you will learn how to separate the clutter from the substance and apply it to your work.
OF A RESEARCH PAPER:
HOW TO READ BEYOND Plus, you’ll earn some free CEUs.
THE ABSTRACT To be at our best, we all need rest and recovery time. That’s why Shelby Lafrinere’s
Find the facts that matter. “Finding Peace in a Stressful World" (page 67) is so timely. You’ll also appreciate
“Turn Up the Burn: The NASM OPT™ Model and the Weight Loss Client” by Master
36
WHAT IS A Instructor Rick Richey, DHSC, MS (page 50), which highlights the methodology that
NUTRITION COACH? revolutionized the training industry.
Help clients focus on the
During this season of renewal, please know that our mission is to support you—
bigger picture.
the industry’s personal trainers and group instructors—with tools and knowledge to
continue your important work. We value your feedback and welcome you to connect
44
CUSTOM PERFORMANCE
PATHS FOR OLDER ADULTS: with us. Please share how your skills are making a difference in the world.
PROGRAM FOR ABILITY,
NOT AGE Yours in health,
Get an assess—not
assume—mindset.
50
TURN UP THE BURN: THE
Laurie McCartney
NASM OPT™ MODEL AND
THE WEIGHT LOSS CLIENT President – Global Fitness & Wellness Solutions
Strategically kick up the
calorie burn.
facebook.com/personaltrainers/
67 FINDING PEACE IN A
STRESSFUL WORLD
Help center clients with
facebook.com/afaa.fit/
instagram.com/nasm_fitness/
restorative yoga.
instagram.com/afaa_certified/
SPRING 2020 / AMERICAN FITNESS 5Expires 8/31/2020
SIGN UP TODAY! 1-800-460-6276 | Learn more at NASM.org/CPT
*Terms and conditions apply.BY LAURA QUAGLIO
Training Edge [ INDUSTRY NEWS, INSIGHTS & TOOLS ]
Avoid Spring
(Over)Training
I
f clients are showing signs of how important recovery is, in terms of line, which may help to pinpoint the
overtraining syndrome, tweak- seeing the results they want.” cause.
ing their workouts may not be Mahaffey adds that the NASM Op- Let workouts counterbalance
the best remedy. According to timum Performance Training™ model life. “If what’s outside the gym be-
a Brazilian study published in is “so systematic” she has never seen comes higher-intensity, then we write
BMC Sports Science, Medicine clients develop OTS from an NASM a program that’s lower-intensity—
and Rehabilitation, “Excessive train- OPT™–based program. Here are a few maybe just going back to Phase I for
ing results from a combination of dif- of her tips to help clients avoid devel- a while,” says Mahaffey. The flip side
ferent triggers, including insufficient oping OTS as a result of other factors: may be true, too: If clients retire, for
caloric intake, excessive physical and Revisit the PAR-Q regularly. instance, they may benefit from a
concurrent cognitive effort, and poor Think about whether you’ve talked little more mental and physical chal-
sleep quality, instead of the traditional about these topics recently: job de- lenge in their sessions.
theory centered on overtraining” mands, amount of sedentary time, Sneak recovery into the pro-
(2019; 11 [21]). repetitive movements, work, hobbies, gram. Mahaffey seldom suggests
This may come as a big surprise footwear, health changes and nutri- clients take a week off from the gym,
to clients, notes Kinsey Mahaffey, tion/diet. Intermittent fasting, for ex- but if she does, she still provides
MPH, a Houston-based NASM Master ample, can lead to woozy workouts, so homework, such as foam rolling,
Trainer and Master In- clients may need to shift their timing. stretching and proper nutrition. Other
structor. “They think Make note of “first mentions.” times, she simply adapts workouts
all the work is done The first time a client comments on without clients even noticing.
in the gym,” she something out of the ordinary (e.g., “Never say, ‘We’re going to take it
says. “They sleeping poorly, feeling sore, being easy.’ Say, ‘I’m going to challenge you
don’t realize stressed), Mahaffey puts a note in the differently today—with balance drills!’
client’s file. That way, if it becomes a or ‘I’m going to show you a few cool
pattern, she has a record of the time- foam-rolling techniques,’”
Mahaffey suggests.
“When you’re work-
ing with people who
tend to do too much
too soon, you have to
challenge their inner
competitor to get their
buy-in.”
Do You Know
the Signs of
Overtraining?
SEE PAGE 9!
S P RI N G 2 0 2 0 / A M E R I C A N F I T N E S S 7TRAINING EDGE INDUSTRY NEWS, INSIGHTS & TOOLS
FORM FIX-UP WITH MIKE FANTIGRASSI
GREAT GLUTES BY SUMMER?
CAN
CLIENTS
GET
T
he short answer is no, says NASM Cable kickbacks. If the back is
Master Instructor Mike Fanti- arching, reduce the weight and decrease
grassi, NASM-CPT and Master range of motion until you feel the glutes
Instructor. “As far as achieving working.
noticeable results from glute Squats. Place the barbell high on
workouts, it typically takes a the back, on the traps, to better target
year to 2 years,” he says. And, as with the glutes. Rather than keeping the head
all types of hypertrophy, results will vary, and chest up, clients should aim to keep
depending on factors like genetics and the shins and torso parallel (and angled).
age—as well as workouts and nutrition. Also, unless knee problems exist, it’s ac-
Building muscle requires an added intake tually okay for the toes to travel forward
of about 300 calories per day and a past the knees.
minimum of 1 gram of protein per pound Step-ups. During the step-up
of body weight per day. motion, lean forward a little bit (as in a
Fantigrassi recommends using the forward lunge) and weight the leg on the
overhead squat assessment (side view) to step to minimize the work of the back leg
check for an arched back, which makes it during push-off. (Treat the back leg more
difficult to activate the glutes. Even after like a kickstand.) Most important: Control
corrective exercise addresses this, it’s the descent, touching down with a flat
important to keep an eye on form to en- foot (not toe first). This eccentric/nega-
sure that clients are not enlisting the help tive movement is where the hypertrophy
of the hamstrings or lower back during really happens!
glute moves. Some examples:
Resting
Heart
Rate:
New Findings
greater RHR variability
than other adults, and
on What’s Normal
women overall showed
more fluctuation than
men (doi.org/10.1371/
When using resting week period, individual journal.pone.0227709).
heart rate to calculate a RHRs ranged from 40 to The American Heart
client’s target training 109 beats per minute—a Association recom-
zone, be sure you know difference of nearly 70 mends having people
what’s normal for the bpm. Further, 20% of take their pulse first
client in question. A re- participants showed a thing in the morning,
cent article in PLOS ONE fluctuation of 10 bpm before getting out of
reported that, among or more during at least bed. Getting at least a
more than 92,000 people one of those weeks. Also few days’ worth of data
whose heart rate data of interest: Women of will make it is easier to
was collected over a 35- childbearing age had notice fluctuations.
8 AMERICAN FITNESS / SPRING 2020PHOTO BY BROOKE HEWITT-MORGAN, CAPTURED ESSENCE PHOTOGRAPHY
Body-Positive Check: Are You in the woods or preparing a
Picking the Right Pictures?
healthy recipe.
Get your own photos! For
the picture shown on this page,
Whether you’re creating bro- disclaimers about retouching, Ditch the “transformation” Goerzen invited photographer
chures, posters or social media that didn’t prevent body dis- pics. While many people use Brooke Hewitt-Morgan from
posts, you want to choose im- satisfaction among viewers—in before-and-after imagery to Captured Essence photography
ages that can inspire your cur- fact, sometimes it made it showcase their results, Goerzen to accompany her on a 1-day
rent and potential customers. worse (2020; 32, pp. 34–52). says people don’t need yet an- women’s body-positivity retreat
That may be easier said than Here, Goerzen offers some other opportunity to compare last summer. At the end of the
done, says Gillian Goerzen, thoughts to keep in mind when themselves against others. day, everyone—including some
author of The Elephant in the making posts or posters for If you want to talk about women who had not been in a
Gym: Your Body-Positive Guide your business: transformations, she suggests swimsuit in decades—stepped
to Writing Your Own Health and Consider whether words focusing on how exercise can proudly onto the beach to-
Fitness Story (Winchelsea Media will do. Often, Goerzen skips generate feel-good hormones gether. Not only did the women
2018). “There are not a lot of the pictures in favor of inspir- or improve health metrics like have an empowering day, but
stock images of diverse bodies,” ing quotes or mantras. “Why blood pressure and A1C levels. with the appropriate photo
she says. “But it’s important to do we have to have visuals Show what’s possible for releases and permission from
get these images ‘right.’” at all?” she asks. “Sometimes every body. “I know a lot of the photographer, Goerzen
A recent study in the a bright background and an bigger-bodied women who could use the images for future
journal Body Image found that intriguing font will capture the are rocking their fitness!” says promotions.
even when photos included same attention!” Goerzen, who likes to post Don’t have a budget? One
pictures that prove it. Look for way to cut down on costs, notes
photos that present diverse Goerzen, is to create a recipro-
Memory Jogger: participants doing a wide array cal relationship. For example,
Do You Know the Signs of activities.
Show yourself in “normal”
help a photographer build a
portfolio by offering to model,
of Overtraining? mode. Goerzen does not want
clients to compare themselves
or invite the photographer to
an event where he or she can
The number-one sign of overtraining—or, at least, the one that’s with her, so her website shows later sell images to local media
easiest for fitness professionals to spot—is a decrease in exercise her in regular (not revealing) or participants. (For a sample
performance over the previous 7–10 days. Here are some other workout clothes doing things release form, visit nasm.org/
things to watch for: she loves to do. In fact, many docs/default-source/PDF/
• decreases in appetite, body weight, motivation/adherence of the pictures show her do- testimonial-and-photo-release-
• increases in blood pressure, irritability, soreness, resting ing low-key things like tying form.pdf.)
heart rate, sleep problems her running shoe, doing yoga
SPRING 2020 / AMERICAN FITNESS 9TRAINING EDGE INDUSTRY NEWS, INSIGHTS & TOOLS
Bring Your
“Game Face”
A
TO GROUP EX
Athletes have long been putting on a
“game face” to intimidate the competi-
tion or just get pumped for an event.
It is so effective that a recent study by
the University of Tennessee, Knoxville ATTRACT AND RETAIN
looked at whether it could improve
GREAT TALENT
(WITH)
performance on a cognitive task like
FREE CEUs
putting together a puzzle. The resultant
article in Stress and Health reported
that it did—significantly (doi:10.1002/
smi.2899).
There are advantages to game face in
the fitness world, too. Let clients know
you expect them to make faces, noises
and mistakes in class. Some ways
to ease them into showing a game face:
• Start with a dramatic breath.
After a tough segment of the work-
“Recruitment of fitness professionals is a major biggest names in the industry. Acquired in 2019
out, cue the class to do a release
problem for clubs,” says Derek Weaver, NASM- by Ascend Learning, whose portfolio includes
breath: Inhale deeply through the
CPT, AFAA-GFI, and B2B relations manager for NASM and AFAA, ClubConnect now offers fitness
nose, then exhale loudly through
NASM and AFAA. “It’s estimated to cost between professionals hundreds of courses, certifica-
the mouth.
$5,000 and $7,000 in time and advertising to find tions and specialty trainings from more than 18
• Model it. Make faces, smile and and hire someone new.” agencies.
have an animated expression when And the number-one concern of fitness When a club joins the ClubConnect family, its
you demonstrate a move—and professionals—particularly after earning their staffers gain access to unlimited CEUs for free.
when you walk around the room— certification—is how to secure a good position That not only attracts world-class instructors
so members will mirror you. at a location where they can work and thrive. and trainers—it also makes them want to stick
• Compliment their game faces. “We want them to feel, 5 or 10 years down the around. In fact, a report from Forbes found that
For example, say, “I can tell from road, that becoming a fitness professional was 87% of millennials say that career development
your faces that you are pushing the best decision they ever made,” says Weaver. is an important consideration in a job. Unlimited
hard! Great job!” or, “That’s a great Enter the software platform ClubConnect, continuing education speaks to this perfectly.
game face! That’s what I want to which helps industry professionals develop last- “I see it as an employment benefit,” says
see!” ing and meaningful connections. Weaver. “You’re providing training that helps
As a side benefit to this approach, Since 2014, ClubConnect has been providing fitness professionals do better, and if they do
participants will likely stop holding online fitness education and workflow solu- better, they’ll stay longer. By solving for reten-
their breath during the workout. They tions for health clubs by partnering with the tion, you also solve for recruitment.”
may also feel more relaxed about other
potential embarrassments, like diges-
tive noises or lack of coordination. When
THE EFFECTS OF EXERCISE ON
the studio becomes a safe place to make
faces, noises and mistakes, members
U
will likely notice—and come back
for more. Until recently, most of the predisposition to physical Exercise Training Institute.
evidence related to risk activity (of all types, not “However, there is so
reduction for prostate just programmed exercise) much evidence already
cancer involved maintain- were 51% less likely to to support the need for
ing a healthy weight. But develop this particular exercise prior to and
recently, based on a U.K. form of cancer. during treatment, during
study of 140,000 men, the “This is great news,” recovery, and as part of
International Journal of says Andrea Leonard, a long-term survivorship.
Epidemiology reported 36-year cancer survivor It honestly helps at every
that those with a genetic and founder of the Cancer stage of the game.”
10 AMERICAN FITNESS / SPRING 2020Solve the
“Revolving Door of Beginners”
With Digital
Machines
The fitness industry of beginners.” Too often, new
started out focused members who do not choose
on bodybuilders,” says John a personal training package
Ford, North American CEO quickly realize they don’t know
of EGym, an international what to do, so they don’t get
manufacturer of advanced, results—and, soon, they’re
smart-connected strength gone. “We’d love to see the gym
training equipment. “Gyms industry make an impact on
have essentially had the same the health and obesity crisis in
equipment since the days of America,” Ford says. “But first
Arnold Schwarzenegger, even we have to make the gym work
though the customer has for everyone, including the
changed dramatically [over the beginners.” gym equipment that includes Ford, gyms can make it easier
years].” What many people are gamified programming, data for beginners to get started and
This, says Ford, is one comfortable with today is collection and analysis, and keep going, even if they don’t
reason for the “revolving door technology. By introducing high-tech safety features, says sign up with a personal trainer
at first.
Interestingly, he notes,
gyms that have brought in
self-guided beginner-circuit
equipment have experienced a
substantial increase in personal
trainer use.
One tip he offers for clubs
in the market for new digital
equipment: Ask prospective
suppliers about compatibility
with other companies’ software,
hardware, apps and devices.
This way, you can begin to plan
PROSTATE CANCER
for possible add-ons in the
months and years to come.
The problem, says forward-flexed at the hip and confidently create
Leonard, is that most and unable (or afraid) to exercise programming
trainers don’t realize the stand erect, so you must for people with any type LAURA QUAGLIO has been a writer
safety and liability issues have them perform exer- of cancer, CETI offers the for the National Academy of Sports
related to working with cises that will correct their Cancer Exercise Specialist Medicine since 2013.
people who have cancer. posture prior to having Advanced Qualifica- Her favorite physical
“For example, if a client them perform any ‘crunch- tion program (details at activity formats include
with prostate cancer had a type’ exercises,” she says. thecancerspecialist.com). karate, vinyasa flow
retropubic prostatectomy, To educate trainers on yoga and every type of
they will probably be how to safely, effectively group exercise class.
SPRING 2020 / AMERICAN FITNESS 11SPECIALTY TRAINING PROGRAM DESIGN CONCEPTS
A BASEBALL
TRAINING PROGRAM
THAT COVERS ALL
THE BASES
Whether they’re weekend pinch hitters, Little
League legends or players bound for the National
Baseball Hall of Fame, baseball athletes can A Few
benefit from a periodized program. Hard-Hitting
Baseball
B Y M A RT Y M I L L E R Statistics
These numbers won’t
help you pick a world
Baseball players face year-round conditioning challenges—but this year more than ever. At series champion—but
the highest levels, professional baseball players would normally spend approximately 10 they may provide some
perspective on the
months of the year either preparing for or playing their season. Highly competitive youth
physical demands placed
baseball athletes could match this rigorous timeline, while other youth teams may have on baseball players.
seasons lasting anywhere from 4 to 8 months (see “Let’s ‘Strike Out’ Youth Injuries,” page
4.3–4.4
15). Today, however, the challenges of safely maintaining or restarting a training program
are greater than ever, especially given the many people do not fully understand the physi-
cal demands of the sport. This article can help trainers focus on what to do next. seconds
To keep athletes on the field as much as are many shared stressors faced by everyone sprint time from home
possible when seasons begin again, fitness on the team. plate to first base
professionals can help by systematically For instance, baseball players are ro-
transitioning them through multiple phases tational athletes, the majority being one-
of training throughout the rest of the year. sided rotational athletes. Even the very preventable, collision injuries can occur
This can improve players’ performance small percentage of baseball players who when players run into one another or hit
on the field, facilitate their recovery off can swing a bat effectively from both sides the ground as they dive for a ball or slide
the field and reduce their risk of injuries of the plate (i.e., switch-hitters) typically into a base.
associated with the sport. throw with only one arm. Core-oblique The good news is that, if an athlete is
Read on to learn more about the physical injuries are common among baseball play- well-educated on how to get in shape prior
impact of this all-American sport—and get ers, due to the rapid acceleration involved to game play—and knows how to train
some ground rules for trainers who work in swinging a bat. (think SAQ), communicate and engage in
with its players. Repetitive throwing is another type of self-care during the season—the likelihood
motion that causes extreme stress on the of such injuries decreases dramatically.
How Baseball Affects body, specifically the shoulder and elbow
the Kinetic Chain complex. Injuries to the lower extremities— Putting the NASM OPT™
Baseball is a dynamic sport that places such as strains to the hamstrings, groin or Model in Play
great stress throughout the kinetic chain. quads—are also common; these are caused Generally speaking, a conditioning program
Though specific demands vary slightly by the rapid acceleration required to run for a baseball player—regardless of age or skill
depending on the positions played, there the bases or field a ball. And, while less level—should progress through the NASM
12 AMERICAN FITNESS / SPRING 20203.6
seconds
15
average number
87
miles
221
number of times
238
average number of
(or less) of pitches thrown per hour a catcher throws times a catcher squats
per inning (per game) (per game)
sprint time to “steal” average velocity of a
second base fastball (first inning)
Source: NASM 2019.
Optimum Performance Training™ model shoulder. The program will ideally begin PHASE 3. Establish proper human
(below). Specifically, the program should during preseason training and continue movement at high speeds in the Power
focus on establishing sound biomechanics throughout the year, being adapted as phase of training.
and structural integrity in the stabilizing needed to optimize performance and aid Players will benefit from regular as-
muscles of the core, scapula and shoulder in recovery, but it’s the progression that’s sessments of their performance both on
and should include appropriate exercises important here, if the athlete has been and off the field. Assessments can identify
to ensure proper mobility in the hip and unable to train. muscle imbalances, making it possible to
Here’s one way to look at the three start a corrective exercise program before
THE NASM
distinct phases of training employed with they become too problematic.
OPT ™
baseball athletes:
MODEL
PHASE 1. Establish proper human S TA B I L I Z AT I O N
movement in the Stabilization Endurance ENDURANCE TRAINING
phase of training. The first phase of training that a baseball
PHASE 2. Establish proper human player should undertake is a Stabilization
movement under load in the Strength Endurance program. The goal of this phase is
Endurance phase of training. to establish (or reestablish) proper movement
SPRING 2020 / AMERICAN FITNESS 13SPECIALTY TRAINING PROGRAM DESIGN CONCEPTS
patterns, neuromuscular efficiency and for prolonged periods of time. Training
muscular endurance for the muscles that should include supersets, particularly
maintain ideal joint positions. For baseball for the shoulders, back, chest and legs
players, this is important especially as it (biceps and triceps are optional).
applies to core, scapular and shoulder
stabilization and rotator cuff endurance. POWER TRAINING
Many of the upper-extremity injuries After the Strength Endurance phase is
associated with the throwing motion can complete, the athlete can progress to the
be directly linked to athletes not being Power phase of training. The goal here is to
able to stabilize their core and scapula. establish explosive power so the athlete can
Contributing factors include diminished generate more bat speed, more explosive
range of motion with internal rotation of speed while running, and more upper-
the throwing shoulder, as well as issues with extremity explosive power for throwing
hip mobility. For all baseball athletes, it is the baseball farther and/or faster.
essential to address these problems before A key point to remember is that the
training demands increase and/or prior to act of practicing or playing the game of
the competitive season. baseball creates a high volume of explo-
sive power-based movements. This is why C O R R E C T I V E E X E RC I S E
S T R E N GT H E N D U R A N C E the NASM Performance Enhancement TRAINING
TRAINING Specialist curriculum recommends that During in-season training, the program
Following the Stabilization Endurance off-the-field “power-training days” be should include corrective exercises to
phase of training, the athlete should reserved for January and February, before address any impaired movement patterns
progress to the Strength Endurance phase. coaches ramp up time on the field. During that surface during game play or practice.
Building off the foundation created in baseball season itself, the goal should be to Teaching baseball players a self-care pro-
Phase 1, this second phase allows for maintain power, so a plyometrics exercise gram that includes proper soft-tissue work
advancements in overall strength and or two can be integrated into Phase 1 or with foam rollers or other self-massage
develops the ability to apply strength Phase 2 training during those weeks. implements will go a long way toward
Sample In-Season Training Programs: Phases 1 and 2
From April through September, the SA M PLE WEEKLY SCH EDU L E SAMPL E DAY: PH ASE 2 :
NASM In-Season OPT™ Baseball Plan Monday: strength endurance STREN GTH EN DU RAN CE
is about “Developing a systematic Tuesday: off For each exercise, have the athlete
in-season maintenance plan that Wednesday: corrective exercise complete 10 reps at 75% intensity with no
allows the athlete to minimize Thursday: off rest between sets. Repeat each superset 2
decreases in performance and Friday: stabilization endurance times.
chance of injury over a long season Saturday: corrective exercise chest superset: 1. incline dumbbell
with repetitive sport movement Sunday: off press / 2. cable chest press
patterns (hitting and throwing)” back superset: 1. seated cable row / 2.
(NASM 2019). DA I LY PR OGR AMMIN G single-leg straight-arm pulldown
The overall recommendation The programming for both Phase 1 and shoulders superset: 1. seated dumbbell
is to rotate among stabilization Phase 2 workouts should include a warmup, scaption / 2. single-leg cable lift
endurance, strength endurance and static stretching and a cooldown, as well as legs superset: 1. lunge (frontal plane) /
corrective exercise training, plus core, balance, SAQ and resistance exercises. 2. single-leg squat touchdown
recovery days. Note that players Suggestions for resistance moves for both
may also have a game most days/ phases are offered below.
nights of the week, and the plan
will need to be adjusted based on SA M PLE DAY: PH ASE 1 :
travel requirements, activity level in STA B I LI ZATI ON EN DU RAN CE
a particular game, new or tweaked For each exercise, have the athlete complete
injuries, and other variables. 2 sets of 15 reps at a 4/2/1 tempo at 65%
intensity with no rest between sets.
total body: cable squat to row
chest: suspension pushup (feet in straps)
back: single-leg bent-over dumbbell cobra
shoulders: single-leg cable lift
Not all moves are pictured. legs: step-up to balance (frontal plane) PUSHUP WITH FEET IN STRAPS
14 AMERICAN FITNESS / SPRING 2020Let’s “Strike Out” Youth Injuries sample training programs for baseball,
basketball, football, golf, hockey and soc-
Even though leading medical experts in the field of sports medicine have vocally stated that cer, as well as comprehensive guidelines
youth athletes should not focus on just one sport, there has been an increasing push for sports for improving athletic performance in any
specialization among a large percentage of youth athletes. It comes as little surprise that injuries sport or fitness endeavor. Learn more at
in youth baseball have risen dramatically alongside this trend. nasm.org/pes.
The results of this can be seen in the youth statistics for a surgical procedure that is common
among Major League Baseball players. Called “Tommy John” surgery, it involves reconstruction of MARTY MILLER,
the ulnar collateral ligament. The number of young athletes (ages 15–19) having this surgery has DHSC, NASM-CPT,
risen by more than 50% since it was first performed in 1974 (Cleveland Clinic Newsroom 2019). CES, PES, ATC, is
As with adult players, young baseball athletes can benefit from a periodized training program director of educa-
that follows the NASM Optimum Performance Training™ model and integrates special exercises tion and training for
and tips from the NASM Performance Enhancement Specialist curriculum. The PES includes an Technogym® North
entire section of programming for offseason, preseason and in-season training, making it the America and a Master
perfect adjunct to the NASM Youth Exercise Specialist. Learn more about both programs at Instructor for NASM. He has been a fit-
nasm.org/continuing-education/fitness-specializations. ness educator for more than 20 years and
is an adjunct professor with the Califor-
keeping them healthy throughout the levels of performance while decreasing the nia University of Pennsylvania.
baseball season. Training should also number of soft-tissue injuries caused by the
include an appropriate flexibility program physical demands that baseball places on REFERENCES
that emphasizes stretches of the posterior the kinetic chain. The better your athletes Cleveland Clinic Newsroom. 2019. Rise in youth ‘Tommy John’
surgery is concerning. Accessed Feb. 20, 2020: newsroom
shoulder capsule, lats, pecs and hip flexors. are conditioned, the better they may be .clevelandclinic.org/2019/07/08/rise-in-youth-tommy-john-
able to handle the stress on the body, al- surgery-concerning.
Get Ready to Hit a Home lowing them to keep their eye on the ball NASM (National Academy of Sports Medicine). 2019.
Essentials of Sports Performance Training (2nd ed., pp. 555–
Run (With Clients) and their head in the game. 71). Burlington, MA: Jones & Bartlett Learning.
The purpose of a well-devised training Editor’s note: The NASM Performance
program is to help athletes achieve higher Enhancement Specialization offers complete
CHEST PRESS FRONTAL PLANE STEP-UP TO BALANCE
FRONTAL PLANE LUNGE SINGLE-LEG SQUAT TOUCHDOWN
SPRING 2020 / AMERICAN FITNESS 15INSTRUCTOR NOTES SHARPENING YOUR SKILLS
ADAPTING
ONE-ON-ONE CONTENT
TO A GROUP SETTING
Transfer ideas from personal training education to the classroom.
B Y K Y M B E R LY W I L L I A M S - E VA N S , M A
Personal trainers have so many great ideas to choose from when training their one-on- back to reduce slack. Tubing is perfect for a
one clients, but you teach group fitness—can you use those same ideas? Maybe you group class and is an effective, popular and
inexpensive piece of equipment. However,
recently attended an inspiring fitness event that offered amazing programming ideas or
moves like the two examples here require
just read an article or watched a video that included novel moves you’d like to imple- the tubing to be secured farther away than
ment, but the source focused on client-trainer workouts. self-anchoring allows. Also, the anchor
must be strong enough to withstand the
Whatever the case, even if you were not the LIMITING FACTOR: INSUFFICIENT exerciser’s pushing and pulling. Rather
intended target, you can still take advantage OR IMPRACTICAL SETUP than abandon resistance tubing moves, try
of one-on-one content. All you need are a Presenters and online tutorials often incor- one (or both!) of the following solutions:
few adaptations and some creativity, and porate resistance tubing into programming, PARTNER UP. Pair participants with some-
you can bring personal training ideas and and typically the trainer anchors the tube to one similar in height and/or fitness level.
moves into the group fitness room. a wall hook for the client. Few classrooms Partner 1 acts as the “hook,” holding the
have hooks installed on the walls, especially tubing in place, while Partner 2 holds the
Limiting Factors and in the numbers or locations needed for handles and performs the move, stepping
Possible Solutions multiple people to get a well-rounded far enough away from Partner 1 to create
First, let’s look at some of the obstacles workout. For example, you’re probably the appropriate tension. Partners should
involved in implementing one-on-one not going to find hooks high enough for then switch places. You must know your
workouts in a group setting, along with triceps kickbacks or at chest height for rows, group and be confident that each person
viable class conversions. along with space for participants to step can safely withstand the resistance that
16 AMERICAN FITNESS / SPRING 2020the working person provides. One caveat: but only a few stability balls, yoga blocks, or four exercises with balls, while Team 2
If you work with frail, arthritic, high-risk gliders or Pilates rings. Week after week, does the same with free weights, and then
or low-experience groups, partnering is not your only options may seem to be dumbbells switch (see the sidebar “Sample ‘Limited
a safe option. and body-weight drills. But let’s say you Equipment’ Drill” for more).
USE BALLET BARS, IF AVAILABLE. Some want to offer moves using stability balls,
group fitness rooms have permanent bal- even though your club has fewer than 20 Limiting Factor: Gathering
let bars anchored to a wall (portable bars of them and several are on the floor, being Accurate Feedback
will not work). Wrap the tubes around the used by trainers and clients. Again, you One benefit of working with a dedicated
bars, spacing class members appropriately. have a few simple options: trainer is that a client can get specific, im-
While you can’t change the bars’ height to PARTNER UP. As long as you can round mediate, relevant feedback that can then
the proper line of pull, you can change the up at least 10 balls, partner people up and be used to adjust the workout in real time.
position of the exercisers. Have participants alternate. Partner 1 uses the ball, while Trainers consistently check in with their
kneel on the floor for triceps kickbacks. Partner 2 does a free-weight exercise or clients and ask questions such as “How does
Ask taller people to squat or lunge for simply waits her turn. Avoid groups of three this intensity feel?” or “Compared withlast
because either members will have to wait week, how is your energy level today?”
Sample ‘Limited too long for their turns or the setup will Open-ended questions like these pro-
Equipment’ Drill get messy. For instance, if Partner 1 is on
the ball, Partner 2 is using free weights and
vide the information needed to adjust the
workout appropriately. However, can you
You have 10 stability balls, plenty of dumb- Partner 3 is waiting for a turn, inevitably, imagine the cacophony and audial chaos if
bells, some innovative personal training when they rotate, they’ll get confused or you were to ask such questions of a group?
exercises you learned at a recent confer- distracted. “What kind of music do you like?” or “Let
ence, and about 20 participants. What do CREATE A CIRCUIT. If you have fewer than me know how you’re feeling.” Not only
you do? Break the class into two teams 10 balls for 20 people, set up a circuit. Maybe
and put the balls on one side of the room, you also have five steps, four weighted balls,
the free weights on the other. Teach the a ton of free weights and four bands. Do If you have fewer
following moves and switch out teams the math, assess your space, and set up five
after several exercises in a row. stations with four people and four pieces
than 10 balls for
Team 1: Stability Ball
of equipment at each station. 20 people, set up a
F ORM TEAMS AND TAKE TURNS. If you
Rotate through the following exercises,
have at least 10 units of the equipment
circuit. Maybe you
then switch sides.
• Pike on the ball, 12x.
you want, but not 20, break the class into also have five steps,
two teams. Set up 10 stability balls on
• Sit on the ball and “write” your
one side of the room and free weights
four weighted balls,
full name in cursive.
• Start by sitting on the ball. Do
on the other. For efficiency’s sake, switch a ton of free weights
out teams after several exercises in a row,
reverse squats, rising only high
instead of sooner. Have Team 1 do three
and four bands.
enough to maintain some contact
with ball, 12x.
Team 2: Dumbbells
• Lunge and biceps curl, 12x.
• Bridge and chest press, 12x.
• Squat while weaving a dumbbell
around the legs in a figure-eight
pattern, transferring weight from
your left hand to your right.
Reverse direction.
alternating rows and have shorter people
stand tall so the anchor point is in the same
plane as the working muscles.
LIMITING FACTOR: NOT
ENOUGH EQUIPMENT
Trainers need just one of a given piece of
equipment to meet a client’s needs. You
may have 20 people in your class and more
than 100 dumbbells of different weights,
SPRING 2020 / AMERICAN FITNESS 17INSTRUCTOR NOTES SHARPENING YOUR SKILLS
would you have a barrage of responses, to this, take a break from the front of the SAVE BIG MOVES FOR DAYS WITH SMALL AT-
but you’d be unable to decipher the indi- room and walk around to give people TENDANCE. Sometimes you simply have to
vidual replies. Instead, try the following personalized attention. Help someone forget creative solutions and save traveling
approaches: with his form; stand next to a participant moves for when attendance is low. Everyone
ASK FOR HAND RAISES/VOTES TO CLOSED- who is modeling a modification and cue has days when few people show up for a
ENDED QUESTIONS. Say, “Put your hand up others to follow that person’s lead; or if class. Whatever the reason (e.g., a holiday,
if this intensity/progression/complexity you suspect that someone is struggling or traffic delays or a storm), take advantage
(whatever you want to establish) is just right/ needs a change, sidle up to her and quietly of the lower numbers to bring those “big
too much/too little” or “Hands up if your ask a question. space” moves into the classroom.
energy seems higher/lower/the same today TAKE YOUR CLASS OUTSIDE. If the weather
compared with last week.” Craft questions Limiting Factor: permits and your facility is located near
that require a yes or no vote. While you Not Enough Space a wide-open space, consider doing a drill
can’t meet each individual’s need, you can Some moves require a lot of space to ex- outside. Check with management to ensure
go with the majority or offer alternatives ecute. We’ve all seen clients traversing the this is in line with policy.
based on the responses: “If your hand went gym floor doing lunges, sled pulls or ladder While these adaptations can be simple
up for yes, then do option A; if you voted drills. One person might be maneuvering and easy, they are not always obvious. If
no, then option B is for you.” through machines, halls or openings on you see trainers doing cool things with
WALK THE ROOM AND OFFER PERSONALIZED the gym floor. How do you fit “big space” their clients, think a bit “inside the box”
ATTENTION. If the format lends itself well moves into a group setting? of your classroom to bring even more to
your group members.
Get Ready for Greatness at Optima 2020 KYMBERLY
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sights on Optima 2020. As an NASM/AFAA fitness professional, you are dedicated to PHD (ABD), has
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2020 Conference is celebrating 6 years of providing the best education to help you help languages and over four continents.
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18 AMERICAN FITNESS / SPRING 2020TAKE YOUR CAREER TO THE NEXT LEVEL
BECOME A CORRECTIVE EXERCISE SPECIALIST
NASM’s Corrective Exercise Specialization provides a foundation for training
everyone, from weekend warriors to professional athletes. It is the gold standard
for efficient and effective program design.
Learn advanced techniques to identify and correct movement compensations.
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“As a Corrective Exercise Specialist, I help athletes and clients reduce
movement dysfunctions. The NASM-CES helps me keep them active and
doing what they love.” – Kathy Zetterberg, NASM CPT, CES, PES, GFSBUSINESS COACH LESSONS FOR YOUR BOTTOM LINE
OWN THE BUSINESS OF GROUP FITNESS:
UTILIZING DATA TO WIN BIG
Your members, instructors and club owners have unique needs. Keep this trifecta
happy by understanding the metrics of group exercise participation.
B Y K AT E R E Z A B E K , M E D
Making your bottom line a top priority is more important than ever in today’s competitive 1. Club Traffic
fitness landscape. As clubs, studios and boutiques strive to recover from the effects of CO- Once things settle back into a normal
VID-19, you will really need to own the business side of group fitness to stay relevant and groove, knowing how many people are
entering your business on a daily basis is
in the game. And when it comes to leading a winning group fitness program, understanding critical. Chances are, your facility already
the metrics that drive success—and how to use them to build value in your program—is uses a software program to track member
key. In fact, it’s the first step in running your department like a business (Rezabek 2018). check-ins, likely with an app or a key tag to
identify who’s coming in the door.
The thing is, our members, our instructors Here, let’s unpack the key performance It’s important to understand how many
and our company owners all have pressing indicators (KPIs) that every group fitness people are in your location and when
needs: The people in each category play a manager should track—because, when you they’re arriving so you can explore trends
critical role in our business success, and we run your department and the technology and patterns. Are there spikes of visitors
ultimately want to do our best for all of them. that supports it like a well-oiled machine, checking in before the workday starts?
The good news? When you have a strong the data won’t lie, and you’ll all win big. Does your traffic pick up midmorning after
grasp on what the numbers show—from
club traffic to cost per head—you can make
decisions that effectively support all these
key players. You’ll provide the program-
ming that matters most to the members;
you’ll be a better coach and manager (a true
leader who’s driving value, participation,
retention, culture, engagement and more);
and you’ll be able to produce measurable,
trackable and growth-focused results for
the company.
You can probably
pinpoint trends with
your observations
and gut instinct, but
with actual data, you
can position value
for your business,
which gives you a
solid foundation.
20 AMERICAN FITNESS / SPRING 2020kids go to school? Does it get busy again
in the evenings—and, if so, at what time?
Bonus Points:
You can probably pinpoint these trends Using Data to Grow Your Team
with your observations and gut instinct,
Data doesn’t lie, but interpreting club metrics and then learning from them is
but with actual data, you can really position
not always easy. It’s important for group fitness department leaders to help their
value for your business. This gives you a
foundation for delivering on other success instructors understand how they can positively influence future results through
metrics in group fitness. For example, you actions and behaviors the instructors can control.
may see patterns that differ on certain days Some tips for leaders to share with staff:
of the week. Knowing your traffic on an • Connect with participants before and after class so you can get to know each other.
hourly, daily, weekly, monthly, quarterly •P romote class benefits on social media (if permitted by the business).
and year-over-year basis is critical to •P ersonally invite new members to class and help them get set up for success.
being able to craft a program that grows •K eep music fresh, upbeat and relevant.
participation. •V ary exercises and class formats—don’t let your classes get stale.
PRO LEADERSHIP TIP. If you run traffic •S how options and modifications for all fitness levels.
reports for your club and find there’s a
•B e prepared for every class with a plan you can mold and adapt as needed.
certain day of the week or a particular time
•M otivate, energize and stay positive each time you teach.
slot when check-ins drop, then talk to or
• Be genuine, authentic and relatable. In other words, be an inspiration to participants.
survey your instructors and members to
understand their needs and interests. You Adopt these tips, and you’ll see your culture and engagement grow, along with
may discover areas where you can make class participation. That’s good for morale—and good for business!
small changes to your schedule that will
affect class attendance and, ultimately, With today’s uptick in smartphone us- 3. Percentage of Group
retention. age, using technology to input and analyze Fitness Participation
attendance is easier than ever. More and This metric builds on the “class attendance”
2. Class Attendance more club software programs are making one, showing you how many of the people
Class attendance goes hand in hand with it possible for instructors to pop their who come to your facility are taking group
club traffic. However, the class metric goes numbers into an app right after class and fitness classes. Some larger clubs offer a lot
further, showing not only how many people then quickly be on their way. of amenities beyond group fitness—aquat-
are in the club but what they’re doing there. If this is not an investment you have ics, free weights, machines, racquetball,
made yet, think about how much time saunas and more. So keep in mind that,
and effort you’ll save (and the efficiency in some scenarios, your members have a
you’ll drive for your department) when lot of options to choose from each day,
everyone can record key metrics “on the go.” which may influence this metric.
Accuracy improves when instructors can If you’re tracking club check-ins and
input data in real time and you don’t have class attendance digitally, most software
to transfer daily numbers manually from a programs will automatically calculate this
paper tracking system into a spreadsheet. statistic for you. If you need to do the math
This reduces copying and calculation errors yourself, it’s simple: Take the number of
and saves you time for more value-added people who attend your classes in a set time
tasks, like engaging with participants and period, divide this figure by the number of
coaching your team. people who checked into your club during
PRO LEADERSHIP TIP. Be mindful of that same time, and then multiply by 100 to
making quick decisions based on these see the percentage of your total members
numbers. When you notice attendance who are group exercise participants.
is down in certain time slots, don’t im- You can dig down as far as hourly on
mediately pull a class off the schedule. this metric to see how your classes perform
Work with your instructors to craft a plan at both peak and off-peak times of day.
based on variables they can control, such Whether you’re looking at year-over-year
as intensity or type of music. (See “Bonus trends, monthly percentages or hourly
Points: Using Data to Grow Your Team,” penetration by time slot, this is a powerful
above, for specific ideas.) Keep in mind indicator for class value and performance.
that new classes and instructors need PRO LEADERSHIP TIP. Once you know your
time to establish themselves, while more facility’s baseline (current group exercise
seasoned ones may need a refresher. For participation)—and how this percentage
sustained results, pay attention to data and varies by the hour, day, month and year—
behavioral trends over time. you can make more intentional changes.
SPRING 2020 / AMERICAN FITNESS 21BUSINESS COACH LESSONS FOR YOUR BOTTOM LINE
For example, you might implement new
marketing efforts or retention programs We all want to do our best for members, instructors
to attract more people into specific time
slots and classes. and the business itself. Using metrics to determine
where to make changes is a great way to objectively
4. Cost per Head
Cost per head (CPH) measures how much position your team for success.
you’re spending on payroll per participant,
and it’s a simple formula: Take the dollar
amount you’re paying your instructor to hold more people, so you can significantly benefit to driving class participation and
teach a particular class, and then divide lower your CPH and payroll costs by bringing new members into your clubs.
that by the number of participants in the bringing more participants into fewer PRO LEADERSHIP TIP. Do your research
class. Determining CPH for each time classes. On the other hand, the more your to understand what instructors are making
slot—ideally on a month-over-month and instructor gets paid per class, the higher in your local area. If your compensation
year-over-year basis—can really help you the CPH will rise. That said, compensat- is competitive and you hire great talent,
identify which classes are performing well ing your instructors with a competitive your membership and participation will
and where you need to make changes. rate, especially if they’re a real value-add grow, while your cost per head will stay
Depending on the size of your studio, to your team and your program, will help in a profitable range.
CPH can vary greatly. Larger studios can you attract and retain top talent, a huge
It All Adds Up: Manage the
Move Your Fitness Career Data Strategically
Walking a fine line between the people we
NASM BUSINESS ACCELERATOR IS YOUR PROFIT ALLY serve and the data we track takes some skill.
Take an important step toward building a profitable, sustainable and successful We all want to do our best for our trifecta of
career (and earn CEUs) with the NASM Business Accelerator program. This exclu- members, instructors and business owners,
sive online program offers the highest-quality content to help you connect with and using metrics to determine where to
potential clients, charge what you’re worth and learn how to fill your schedule make changes is a great way to objectively
with people you enjoy working with. position your team for success. Being fair,
The program provides step-by-step techniques on how to maximize your time, honest, open and objective when it comes
to results will always lead you to do the
your profits and the value you deliver.
right thing, especially for your team and
Students who successfully complete the NASM Business Accelerator program
your members.
will have the ability to
Tracking metrics, analyzing trends and
• examine the principles of fitness business success; making decisions that incorporate quanti-
• learn how best to price and package services for growth and profitability; tative and qualitative results will also help
• apply a world-class sales process; your department become more profitable
• identify how to create a comfortable and trusting environment for potential than ever. When you position value in your
clients; program by growing the KPIs that drive
• overcome the four most common objections by prospects; and membership, retention and more, you’ll
• examine marketing techniques to attract and keep clients. win big, and your club will, too.
For more information, visit nasm.org/continuing-education/business-accelerator.
KATE REZABEK,
MED, has worked in
the fitness industry
for more than 16
years. An experienced
business strategist,
writer, editor, facilitator, instructor and
program director, she helps new manag-
ers grow into effective leaders. Visit kat-
erezabek.com or follow @KateRezabek.
REFERENCE
Rezabek, K. 2018. A training plan for group fitness managers.
American Fitness. Accessed Mar. 10, 2020: magazine.nasm.
org/american-fitness-magazine/issues/american-fitness-
magazine-spring-2018/a-training-plan-for-group-fitness-
managers.
22 AMERICAN FITNESS / SPRING 2020You can also read
