Ford of Europe's Product Sustainability Index - Wulf-Peter Schmidt Ford of Europe, Vehicle Environmental Engineering

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Ford of Europe's Product Sustainability Index - Wulf-Peter Schmidt Ford of Europe, Vehicle Environmental Engineering
Ford of Europe’s
     Product Sustainability Index
                                                          Society

                                                Environment     Economy
Wulf-Peter Schmidt
Ford of Europe, Vehicle Environmental Engineering
Supervisor CO2/Sustainability & Tech. Spec. Vehicle Recycling
Ford of Europe's Product Sustainability Index - Wulf-Peter Schmidt Ford of Europe, Vehicle Environmental Engineering
Sustainability of Cars – The Challenges
• CO2 / Climate change
• Other Pollution (e.g. Summer Smog)
• Oil dependency

• Overcrowded streets /
  mobility capability per car
• Safety
• Affordability
• Etc.

2   All dimensions of sustainability
Ford of Europe's Product Sustainability Index - Wulf-Peter Schmidt Ford of Europe, Vehicle Environmental Engineering
Sustainable Product Design (SPD)
beyond Eco-Design
• Having in mind all sustainability challenges mentioned
  above (not only environment / CO2).
• Reasonably limiting all of these aspects to those directly
  impacted by product development m’gmt.
• Respecting company specific culture, data availability,
  resources, knowledge, etc. as well as other requirements.
• Design that offers the needed functionalities and aesthetics
  making sustainability attractive for all consumer groups.

                               Sustainable Design
                   Design that not only follows function and
                (long-term) aesthetical aspects but meets the
                  need of the present without compromising
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             the ability of future generations to meet their needs.
Ford of Europe's Product Sustainability Index - Wulf-Peter Schmidt Ford of Europe, Vehicle Environmental Engineering
What is PSI measuring – how and why?
Indicator                    Metric                                              Why Important?
Life Cycle Global            Climate Change gases along the                      Carbon intensity as
Warming Potential            product life cycle* (LCA)                           main strategic issue
Life Cycle Air               Summer Smog gases (NOx, VOC) Potential trade-off:
Quality Potential            along the life cycle* (LCA)  non-CO2 emissions
Sustainable                  recycled & natural materials per                    Resource Scarcity
Materials                    vehicle polymer weight
Restricted                   Allergy-tested label etc.                           Substance risk
Substances                   (15 point rating)                                   management
Drive-by-Noise               Drive-by exterior Noise = dB(A)                     Society concern
Safety                       Different Safety criteria                           Main direct impact
Mobility Capability          Mobility capacity (seats, luggage)                  Crowded cities
                             to vehicle size                                     (future: disabled)
Life Cycle                   Price + 3 years fuel, maintenance                   Consumer focus/
Ownership Costs              costs, taxation - residual value                    Competitiveness
*(from raw material extraction through production to use (150000 km) and recovery)
     4         Note: legal compliance issues are the baseline, i.e. not a topic of PSI.
               Also aspects decided before PD (e.g. service aspects) cannot be covered by PSI
Ford of Europe's Product Sustainability Index - Wulf-Peter Schmidt Ford of Europe, Vehicle Environmental Engineering
Ford S-MAX and Galaxy: pilots for PSI
• 2002 Senior management decision for PSI piloting
  (all new FoE products starting with S-MAX/Galaxy)
• 2002 Target discussions
• 2002-2005 Tracking PSI by Vehicle Integration
• 2006 ISO14040 Verification Study, external review
  (ISO 14040)

   5
Ford of Europe's Product Sustainability Index - Wulf-Peter Schmidt Ford of Europe, Vehicle Environmental Engineering
PSI – Example Galaxy diesel
                                  Life Cycle Global
                                       Warming
           Life Cycle Cost                                     Life Cycle Air Quality
            of Ownership

  Mobility Capability                         20 40 60 80 100
                                                                   Sustainable Materials

                                                          Restricted Substances
                     Safety
Key: inside worse
     outside better
     Prior Ford Galaxy 1.9l TDI    Drive-by-exterior   Noise
     New Ford Galaxy 2.0 l TDCi with DPF
     80% theoretical best cross-industry
     B to V segment Europe

     6
                    Improvements in all three dimensions
                    (described area is getting bigger)
Roles & Responsibilities (PSI implementation)
                     Process                 Lead Responsibility
 • PSI Methodology                      • Corporate Citizenship /
                                        Product Planning
 • Data Input                           • Individual Data owner

 • PSI Calculation                      • Vehicle Integration (VI)

 • PSI Target Setting, Reporting,       • Chief Program Eng. / Project
            Compliance                  Mg’ment / Vehicle Integration
 • Integration / Awareness / Training   • PD Factory

 • Supplier Communication               • Purchasing

 • Cross Carline Co-ordination          • Product Planning
 • Governance                           • FoE Operating
                                        Committee
                After finalization of PSI methodology
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                all done by Product Development itself
Implementing Life Cycle Thinking in PD
• Calculation of PSI based on                                     PSI-POCP [kg Ethen-eq]
  simplified LCA / LCC via                   46
                                                                  PSI-GWP [t CO2-eq]
  spreadsheet file                           44

• Based on available data of PD              42

  vehicle attribute target / status charts   40
  plus few additional data                   38
  (in total approx 20 entered data)
                                             36
• PSI included in normal Multi-Panel         34
                                                     Ford Galaxy 2.0 l TDCi with DPF
  Chart managing all vehicle attributes      32
  throughout the PD process                   KO (target range)   PA      PR      CC       Verification

• PSI run by PD engineers who are
  no specialists in the area of LCA or sustainability
• Optimal fit to Ford design approach etc.
-> each company has to find its own approach

              Lean management, no incremental
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              resources, fit to Ford culture
Product Sustainability Index Conclusions

• Making different corporate function accountable
  for their sustainability
• Ensure tailored approaches requiring no
  additional resources and no expert knowledge
• Implementation and application need to be done
  by affected corporate functions – making they
  feel owning the subject
• Voluntary approach superior to mandatory one
  (one-size-fits all, no competitive advantage)

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Back-up

• Other answers to sustainability challenge
• Organisation of sustainability in Ford of Europe
• More PSI information
• Evolution of Dfx

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Sustainability of Cars – the answers
• “We, the auto industry, need to take the initiative
• Accept that consumer not ready to compromise
  price or performance for green
• Accelerate low-CO2 technologies …
• Cooperate with the oil co’s
• Work with governments (integrated approach) for
  support through taxation, incentives and
  infrastructure”
               John Fleming President and CEO Ford of Europe

     Sustainability is the pre-condition
     for continuing business & will finally
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     turn to an opportunity
Accelerate low-CO2 technologies …

           100                                                                       Fuel Cell
% CO2 Reduction

                  80                                                    H2 ICE

                        Ethanol
                  60
                                                     Gasoline
                                                    Full Hybrid
                  40                  Diesel
                                                          Real
                                    Micro Hybr.
                               Diesel                     World
                                 Gasoline
                  20            Micro Hybr. CNG
                     Gasoline DI LPG
              0
             Gasoline
                                               Cost
            12
                  Note: European situation only.   NEDC – New European Drive Cycle
Ford of Europe‘s functional organisation
  of sustainability

   d uct ility
         b
Pro taina I)
    s
 Su x (PS
      e
  Ind

  • Main functions are responsible for their bit of sustainability
  • Tailored Sustainability Management Tools

  13
PSI Results Ford Galaxy & S-MAX
Indicator                               Previous Ford               Ford Galaxy 2.0L         Ford S-MAX 2.0L
                                       Galaxy 1.9 L TDI              TDCi with DPF            TDCi with DPF
GWP [t CO2-eq] (1)                              41                           40                      39
POCP [kg Ethene-eq] (1)
                                                            J
                                                39                           37                      37
Sustainable Materials                     Approx 1 kg                 Approx 18 kg              Approx 18 kg
Restricted Substances                    Subst. m’gmt,             Substance management, TÜV tested pollen
                                          pollen filter             filter efficiency and allergy-tested label (2)
Drive-by Noise dB(A)                            73                           71                      71

                                                             J
Safety                                    Reference (3)                Significant               Significant
                                                                      improvement               improvement
Mobility Capability                     9,9 m², 7 seats,            10,4 m², 7 seats,        10,25 m², 5 seats,
                                             330l                         435l                     1171l

                                                             J
Theoretical Life Cycle                     Reference                5 % lower costs           10% lower costs
Ownership Costs(3)
(1) verified by an independently reviewed LCA according to ISO14040.
(2) independent TÜV certification, certification number AZ 137 12, TUVdotCOMID 0000007407.
(3) 3 years Cost of Ownership including residual value, no guarantee.

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PSI Verification Study
 • Internal LCA & LCC expert study (more details, more
   impacts, sensitivity, Monte Carlo analysis etc.)
 • Monte Carlo & Sensitivity Analysis suggested that only
   differences of 8% (GWP, POCP, waste), 7 % (AP, EP)
   respectivly 15% (ADP) are significant

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PSI experiences
  • Incremental work (tracking, calculation) due to PSI only
    10 – 15 hours as perfectly fit to existing structures
    (voluntary not legally mandatory).
  • Facilitated new insights for PD regarding costs along
    the life cycle (LCC) and trade-offs along the
    environmental life cycle (LCA).
  • Incremental work of verification / expert study much
    higher (months, external costs etc.).
  • Verification study was – as a once-off study - important
    to verify the simplified calculations.
  • External review allowed sharing the experience
    with external world and to get scientific
    confidence by external, leading scientists.
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PSI Verification Study Conclusions (exerpt)
• Difference between results of non-LCA experts (PD) and
  expert study is below 2%
• Galaxy/S-MAX 2.0l diesel versions are environmentally
  superior* to gasoline versions in terms of GWP (beyond
  82,000 km), POCP (beyond 37,000 km) as well as AP and
  EP (at any mileage),
• Galaxy 2.0l TDCi is environmentally superior* to the previous
  Galaxy 1.9l TDI in terms of POCP (beyond 450000 km), AP
  and EP (at any mileage) and total waste (mileage beyond
  100,000 km).
• Diesel versions are economically preferable beyond 255000
  km in 12 years for the assumed yearly fuel, insurance
  and maintenance costs respectively around 200000
  km at 50% of those assumed in the main scenario.
  17      * Difference > 8% for GWP, POCP
Evolution of DfX – Example vehicles

• Early 90es – Df Disassembly (Accessability,
  type & number of fastener, parts marking etc.)
• Mid 90es – Df Recycling
  (DfD + material complexity / compatibility, recycled content)
   MLife Cycle Assessment studies show minor effect of
     recycling for non-metals
   MReal world time measurements showed no significant
     impact of DfD/design on dismantling times
   MPost-Shredder Treatment is environmentally favourable
• Late 90es – Df Environment
  (Life Cycle Thinking based, decreasing DfD/R content
  due to development above)
• 2002 – Df Sustainability
  (e.g. Product Sustainability Index )
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Sustainable Life Cycle Management
  - direct life cycle stakeholder
                 Role of Industry             Role of                    Role of end-
                                              Consumer                   of-life
                                                                         operators
Up-stream        Sustainable Supply           Purchasing                 Information to end-
                 Chain Management             sustainable products       user
in the life      (social & environmental      (e.g. fair trade)
cycle            minimum standards)           accepting premium.
Own life         DfE / cradle-to-cradle       Sustainable use /          Establishing
                 design, Sustainable          consumption, minimise      sustainable
cycle stage      design, environmental        consumption of energy      recovery routes,
                 management, social           & materials                social standards
                 standards
                 Product information &        Directing products and     Information to
Down-            training, sustainable dealer materials to the           producers,
stream in        standards                    appropriate collection /   sustainable supply of
the life cycle                                disposal / recovery        recovery products.
                                              facilities

  19
       Shared Life Cycle Stakeholder Responsibilities
Sustainable Life Cycle Management
- indirect life cycle stakeholder (example vehicle)

• Governments:
     • Shaping consumer purchasing and driving
       behaviour,
     • Create a reliable, non-contradictory legal framework.
• Investors
     • Shareholder groups requiring sustainable profits
       respecting environmental and social constraints.

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Motivation – Business Case

• Internal voluntary tool – no external pressure to do so (no
  legal, no competitive pressure) -> prerequisite to find the
  optimal fit to Ford structure
• No legal requirement is tracked by PSI
• Allowing long-term perspective (life cycle environmental
  impacts)
• Ensuring current product competitiveness (economic
  indicator)
• Allowing a comprehensive overview about impact of
  design actions to sustainability aspects

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What are the impacts of End-of-Life
                           technology variation on the overallNo significant OL
                                                                      tw een E
                           environmental profile ?      differenc e be
                                                                 options
Global Warming Potential

                           100%

                           80%                                             Situation today (Metal recycling,
                                                                           organics/ceramics to landfilling)
                           60%
                                                                           Mechanical Recycling
                           40%
                                    MAX and MIN are representing the       Energy Recovery of organics,
                           20%      range of different vehicle scenarios
                                                                           recycling of metals, landfilling
                            0%
                                            900 kg                         of ceramics/glass
                                  1000 kg            750 kg
                                  Scenario Scenario Scenario
          • Answer: No significant environmental difference between different EOL
            technologies
          • Similar results for other environmental impacts & resource depletion
          • Lightweighting is more important – but less then expected
          Source:
           22     EU funded, ISO14040 reviewed LCA LIRECAR
Shredders and Material Separation

                                    Application

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Post-Shredder Treatment (PST) vs.
dismantling / mechanical Recycling
                                                                                                                •
(refering to considered part of Life Cycle)

                                                  SiCon Process                 Dismantling                         A PST via the SiCon-
                                                                                                                    Process with mechanical
                                                                                                                    recycling & mainly feedstock
                                                                                                                    recycling the resulting
                                                                                                          20%       material streams is
                                                                                                                    environmentally superior
                                                                                                                    compared to a dismantling &
                                                                                                          40%       mechanical recycling.
Reduction of Emissions

                                                                                                                •   Sensitivity analysis
                                                                                                                    demonstrates that this
                                                                                                                    advantage remains also for
                                                                                                      60%
                                                                                                                    bigger facilities (longer
                                                                                                                    transport distances).
                                                                                                          80%   •   Note: Dismantling /
                                                                                                                    Mechanical recycling with
                                                                                                                    theoretical assumption of no
                                                                                                     100%           environmental impacts for
                                                                                                                    cleaning / separation.
                                              Global Warm Acidification   Summer         Eutrophication             Advantage can be only
                                              ing Potential potential     smogpot.       potential                  established if whole process
                                              (CO2 etc.)    (SO2 etc.)    (HC, NOx...)   (PO4 etc.)                 with all materials of shredder
                                                                                                                    residue is considered.

                     Source: ISO14040 reviewed LCA study of VW
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