FUNDRAISING TOOLKIT - Sun Life Ride to Defeat Diabetes for JDRF
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
FUNDRAISING TOOLKIT
Table of Contents Introduction 3 Getting Started with Strava 4 Impact, T1D and COVID-19 5 Asking and Thanking Donors for Support in 2020 6 Fundraising Online and Email/Letter Templates 7 Facebook, Instagram and Twitter Post Templates 8 Team Captains 9 Fundraising Tips 10 Virtual Fundraising Ideas 11 Fundraising Incentives 12 Matching Gifts 13 Additional Resources 14
Introduction
Welcome to the 2020 Sun Life Ride to Defeat Diabetes for JDRF. This year we are
asking participants to join us and Move for a Cure – Spin, Sweat or Stretch!
The Sun Life Ride to Defeat Diabetes for JDRF is a high-energy, virtual event combining team building
and friendly competition among corporate Canada to raise funds towards a world without type 1
diabetes (T1D). Teams and participants can choose to spin on a stationary bike, break a sweat at a
fitness class or stretch with yoga. Join us, move work aside and move for a cure!
Spin Sweat Stretch
Hop on a stationary bike Break a sweat at a Stretch your body with
at home. Enjoy a fun 30- 30-min fitness class. Get a 30-min yoga practice.
min spinning class and a good workout and Practice your favourite
beat your colleagues. show your teammates yoga pose and clear
who’s the boss. your mind with these
mindful movements.
Please note that we do not charge a registration fee to participate in our Ride program but there is a
suggested fundraising minimum of $150 per person.
3
Strava
This year we are encouraging participants to track
their activity leading up to the event using the
Strava app.
Strava allows tracking for multiple types of activities
including spinning, yoga, and fitness classes.
We are planning several team challenges leading up to the
event via the Strava app that will include the chance to win
prizes, so download the app for your chance to win! You will
need to join the JDRF FRDJ Canada Club to participate.
Getting Started with Strava
With Strava, you’ll use some
combination of three devices:
a smartphone, computer, or
a fitness tracker, the most
LOG IN IF YOU ARE common form of which is a
AN EXISTING USER GPS watch.
For smartphone use, you’ll
need to have the free Strava
app installed. Simply open
your device’s app store (the
App Store for iPhones and
Google Play for Android
devices), search for Strava,
and download the app. On
SIGN UP IF YOU ARE
A NEW USER your computer, it’s even easier:
Open your web browser and
head to strava.com.
Next, you’ll need to create your Strava account, where your workout data and public-facing profile will
live.
If you’d rather not create an entirely new password you’ll have to store or remember, you can use your
Facebook or Google account info. If you’d rather keep things separate, perhaps for privacy or security
reasons, you can start the account creation process fresh with your email. Follow the instructions—
you’ll have to confirm your email or log in through the Facebook or Google platforms—and you’re in.
Remember, your profile and your account are two separate things, as with all similar online services.
Your account encompasses everything on Strava related to you as an individual, while your profile is
simply the information (name, photo, location, etc.) that other users will see on the platform.
4
Impact, T1D and COVID-19
Our Impact
At JDRF, we work tirelessly to accelerate breakthroughs
to cure T1D and improve the lives of those living with the
disease. We continually expand our scientific knowledge,
our connections and collaborations, our partners, and our
global presence to unlock the science that will stop T1D.
While we fight for cures, we strive just as hard to develop
therapies to help people right now with managing the
disease. JDRF and our team of scientists are leading T1D
research around the world. No organization is making a
bigger impact on advances in this field to help people
right now with managing the disease.
Where Your Dollars Go
JDRF has a bold plan for the future of type 1 diabetes (T1D) research in Canada. As better treatments
unfold and the prospect of curing this disease rests on the horizon, we remain committed to directing
more resources to launch and sustain innovative research and clinical trials from coast-to-coast.
Transforming Lives: Today and Tomorrow is our solution to accelerating diabetes breakthroughs in
partnership with the community we support.
Our Research Goals By the Numbers
Our funding is advancing scientific breakthroughs and
improving lives right now by:
Eradicate T1D by restoring the
Curing
body’s ability to make insulin and Supporting the most promising scientists in
T1D
stopping T1D before it occurs
more than 20 countries
Conducting more than 15 working groups that
Keep people with T1D as healthy regularly bring together world-renowned
Improving as possible until a cure is found by researchers to share findings
Lives advancing new T1D resources,
technologies and therapies Funding more than 500 active research grants
COVID-19 and T1D
COVID-19 and similar viral illnesses—such as the flu—can pose a serious risk for people with T1D. JDRF
has published a guide with everything you need to know about T1D and COVID-19 that will be updated
as we continue to learn more. Visit jdrf.ca/coronavirus for the latest information and recommendations
from the experts.
5
Asking Donors for Support in 2020
What do the most successful Ride fundraisers have in common? They ask as many
people as possible for support by sharing the story of why they participate.
We know that fundraising can be challenging right now, while being mindful to what’s going on in the
world. Many members of the community are still wanting and willing to give and are looking for ways
to support the type 1 diabetes (T1D) community.
Before sending your fundraising request this year, you’ll want to plan who you will be reaching out to.
Think about including people who have donated to you in the past such as family, friends, and others
within your network who have expressed an interest in helping the T1D community during this time. No
one knows your donors better than you do! Once you’ve determined who you will be reaching out to,
it’s time to update your personal fundraising page.
When sharing your story, consider the following questions:
What is the Sun Life Ride to Defeat Diabetes for JDRF and where does the money go?
What are you doing for the Ride?
Why are you remaining committed to fundraising for T1D research this year?
What does someone’s support mean to you this year?
Mission Messages
The money we raise for JDRF will change the lives of millions of people who struggle with the
burden of type 1 diabetes (T1D) every day.
I was debating whether to send this email, given the current environment, but I ultimately decided
to because type 1 diabetes (T1D) unfortunately does not stop for anything, including pandemics.
And, in fact, during such times, T1D treatment and management becomes even more difficult for
many families because of insulin availability/cost and loss of income. It is with those families in
mind that I gently ask you to consider donating to my JDRF Ride.
Now, more than ever, we need to stand together and find cures for type 1 diabetes. With news
headlines reading that “More people being diagnosed with type 1 diabetes”, it is critical to take
action. Will you please join me in the fight against T1D and help fund life-saving research?
I understand that this is a financially difficult time for many and truly appreciate any donation
toward my Ride fundraising goal this year. There are other ways you can still support me, without
giving a monetary donation now.
Thanking Donors in 2020
Nothing is more important than saying thank you. Whether you give them a shout out on social media
or send a handwritten note in the mail, always take the time to thank those who have supported you.
Remember, you can keep track of your donors right from your Participant Centre.
6
Fundraising Online
Now that fundraising has moved mostly online, it’s time to start thinking of some fun, new ideas to
raise money for innovative T1D research!
Fundraising Email/Letter Examples
Donation and thank you templates along with vendor letters can be found in the Participant Centre.
7
Facebook and Instagram Post Templates
• Unlike years past I have been very hesitant to ask for donations for the Sun Life Ride to Defeat
Diabetes for JDRF in light of the current situation and almost felt guilty doing so. However,
chronic conditions never take a vacation and T1D is no exception. With traditional events cancelled
and sources of funding severely reduced, it is more important than ever to support non-profit
organizations like JDRF who are fighting for a cure and improving lives every step of the way.
Please consider making a donation to JDRF as I aim to move for a cure to bring us one step closer
to a world without type 1 diabetes. I recognize we are all facing our own constraints in these times
and strongly encourage you to focus on the cause(s) closest to your heart first. Any amount you
have left over for JDRF is greatly appreciated. [Insert link]
• I was debating whether to share this post, given the current environment, but I ultimately decided
to because type 1 diabetes (T1D) does not stop for anything. And, in fact, during such times, T1D
treatment and management becomes even more difficult for many families because of insulin
availability/cost and loss of income. It is with those families in mind that I gently ask you to consider
donating to my JDRF Ride fundraising page. No donation is too small. Every dollar you can give
will truly make a difference. If you cannot make a full donation today, please consider making a
reoccurring gift to help fund integral T1D research. [Insert link]
• Now, more than ever, we need to stand together and find cures for type 1 diabetes. With news
headlines like “More people being diagnosed with type 1 diabetes” it is critical to take action. Will
you please join me in the fight against T1D and help fund life-saving research? [Insert link]
Twitter Post Templates
(280 Character Limit - Including Spaces)
• Type 1 diabetes (T1D) does not stop for anything. In fact, T1D treatment & management becomes
more difficult because of insulin availability/cost. Please join me in the fight against T1D and help
fund life-saving research: [Insert link]
• Now, more than ever, we need to stand together. With news headlines like “More people being
diagnosed with type 1 diabetes” it is critical to take action. Will you join me in the fight against T1D
and help fund life-saving research? [Insert link]
Here are some social shareables you can download to accompany your posts.
8
Team Captains
Thank you for joining the the Sun Life Ride to Defeat Diabetes for JDRF! As a
Team Captain, you play a critical role in ensuring that your team has a fulfilling and
fun experience participating in the Spin, Stretch, Sweat activity challenges. Your
leadership and support help to ensure that JDRF is able to continue to fund critical
diabetes research.
Our goal in 2020 is to exceed 1.6 million! We need everyone’s support to go the distance… sign-up and
raise funds to move research forward for JDRF. All the tools you’ll need are available online at
jdrfride.ca in the Fundraising section under the Resources tab.
The Team Captain role:
Register your team online: Plan team fundraising ideas:
1 Remember Team Captains must register 4 Fundraising as a team can be fun and
online before participants can join your simple. Refer to fundraising tips and
team. Register online at jdrfride.ca. ideas in the next section of this toolkit.
We recommend teams of 5 or more.
Reach out to vendors and suppliers:
Once you are registered online, send 5 Reaching out to vendors and suppliers
2 out your team link to have colleagues, is a great way to raise funds within your
family and friends join your team. network. It’s also a great way to build on
the relationships your team network has.
Liaise with senior executives to
3 build management support for the Keep your team updated: As a Team
Ride. Please encourage your senior 6 Captain, one of your most important
management to support the Ride by roles is to keep your team updated.
sending an endorsement message to Keep the lines of communication open
all staff. throughout the campaign on fundraising
progress, upcoming team fundraising
initiatives and any virtual event details.
This will keep your team engaged and
excited about the event.
9
Fundraising Tips
Now that you have registered for Ride we want to ensure that you have all the tips
and tools to make reaching your fundraising goal a success.
Rally your supporters and team. Don’t be afraid to think big. Ask for
1 Create an email or Facebook page 6 specific amounts from people or
to share stories, encouragement, key organizations that you know can make
fundraising learnings and tips and a bigger donation. Don’t be afraid to
encourage your team members to do follow up with a phone call.
the same.
Don’t forget to follow up. Most people
Make a gift to yourself. The best way to 7 are willing to give but may need a gentle
2 encourage others to give to your efforts reminder. Just because they did not
is to lead by example and kick-off your respond initially doesn’t mean they don’t
fundraising by making a self-donation. want to support you. They just need a
reminder.
Personalize your ask. Share your story
3 and tell others why you are participating Celebrate special events by supporting
in the Sun Life Ride to Defeat Diabetes 8 JDRF. Whether it’s a birthday, anniversary
for JDRF. The more personal you make or any special event, ask people to make a
it, the more people will relate. You donation to your fundraising in lieu of
would be surprised how many people a gift.
have been impacted by diabetes.
Download and share. Check out the
Ask, ask, ask. You don’t get what 9 resources on our site. You get access to
4 you want without asking. Ensure that email signatures, Facebook cover photos,
you cast a wide net and make each Twitter headers, event pictures and more.
ask personal; you will be surprised Using these tools will not only increase
where donations will come from. There your fundraising; it will also create greater
are templates and resources in the awareness about type 1 diabetes (T1D).
Participant Centre to help you.
Show your gratitude. Be sure to say thank
Don’t forget to get social. You will be 10 you after you receive a donation and keep
5 surprised at the support you will receive your donors and supporters updated
from Facebook, Twitter, and other social on your progress. Use Facebook and
posts. Getting social is easy, by using other forms of social media to show your
the Facebook, Twitter, and email share gratitude to your donors. Refer to thank
buttons on your personal fundraising you templates in your Participant Centre.
page. Participants that shared on social
media raised 65% more than those who
did not.
10Virtual Fundraising Ideas
What can you do before the event to help raise the most funds? We encourage you to
use your key talents but check out some suggestions for inspiration:
Head, beard, eyebrow shave – shave a strip for donations
An all-day game challenge for charity - play a video game or board game for 12 hours straight
A “Dare” Fundraiser - commit to doing dares for donations
Cooking challenge – live stream your culinary skills and raise funds at the same time
Physical activity for donations - $25 for 25 push-ups, $50 for 50 jumping jacks, $100 for 100
squats, etc.
Step-A-Thon – donations made on number of continuous steps taken during the day
Talent Show – live stream your talent for donations (play a musical instrument, sing or dance)
Gaming – live stream while playing your favourite video game for donations
11Fundraising Incentives
With no registration fee and the ability to choose your own activity for this year’s ride, you can set
your own goals and participate your own way while safe at home: spin on a stationary bike, sweat at a
fitness class or stretch with a yoga practice, with friends or on your own. As a Ride participant, you will
receive the following benefits as part of your registration:
Community and fitness challenges
Ride, Fitness or Yoga classes and tips with certified coaches
Contests for a chance to win incredible prizes
Fundraising strategies, tips and support
Personal webpage for online fundraising
Reward of helping to create a world without type 1 diabetes
As participants reach the next level in fundraising, they will also receive package benefits from the
previous fundraising incentive level(s).
$25 Important information about fundraising rewards
e-gift
card
$250 - $499 • Fundraising rewards are awarded based on
$50 individual fundraising efforts. Team fundraising
e-gift
card funds do not qualify for fundraising rewards.
$500 - $999
$75 • Only ONE prize per registered participant. TEAM
e-gift
card
$1,000 - $2,499 donations do not count towards individual
$100
fundraising efforts.
e-gift
card
$2,500 - $4,999 • To qualify for fundraising rewards, all funds must be
$200 received within three weeks post event day.
e-gift
card
$5,000 - $7,499 • E-gift cards will be sent to participants to the email
$500
e-gift
address provided during registration. Please ensure
$7,500 - $10,000+
card
you register using the email address to which you
would like to receive your e-gift card.
*Fundraising rewards are paid for by JDRF. Donate your fundraising rewards back to JDRF and help direct more funds towards
research.
**Fundraising rewards may not be exactly as shown. JDRF reserves the right to substitute rewards of equal of lesser value.
***Participants eligible for an e-gift card will have the option to choose from the following available options (Amazon, Best
Buy, Boston Pizza, Cineplex, and Hudson’s Bay). E-gift cards will be issued post event day to the email address provided during
registration.
12Matching Gifts
Double the impact of your donations. Many employers
offer matching gift programs and will match the
charitable contributions or volunteer hours made by
their employees. Some companies match gifts made by
retirees and/or spouses and will give you up to one year
after your donation to request a match.
• Please refer to our matching gifts page that outlines
key companies and their matching gift programs.
• We encourage you to apply for your matching gift
as soon as possible to ensure your funds have the
best chance of arriving into your account before the
fundraising deadline. It can take up to a year for a
check to arrive in your account after you submit the
initial request with a company.
• Each company controls the schedule on which it issues matching gift checks. Many companies issue
matching gift checks on a quarterly basis, while others may issue checks on a semi-annual or even
annual basis. Thus, it is very important for you to familiarize yourself with a company’s matching gift
policy.
• While the Ride team highly encourages the use of matching gifts in fundraising, we have no control
over the timing, distribution, and receipt of your matching gift. For this reason, we encourage you to
supplement your fundraising efforts with matching gifts instead of relying on them.
Please use the templated matching gift letter to contact your HR or corporate responsibility department.
13Additional Resources • Sun Life Ride to Defeat Diabetes for JDRF website: jdrfride.ca • JDRF Coronavirus and T1D Resources: jdrf.ca/coronavirus • How to Add Offline Donations to your fundraising page: jdrfride.ca/Fundraising/Resources • FAQs: jdrfride.ca/About-the-Ride/FAQs
You can also read
