Future Creating a Better 2018 - MWC Barcelona
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
AN EVENT OF
Creating a
Better
Future
www.mobileworldcongress.com
2018
REPORT
CONTENTS
CONTENTS
Mobile World Congress 2018
Creating a
Better
Future
1. Introduction 4
2. Results 6
3. Attendees 8
4. Conference 14
5. Exhibition 20
6. MWC Programmes 24
7. Event Highlights 26
8. Press Highlights 28
9. Sponsors and Partners 30
3
INTrOduCTION
INTRODUCTION
Widely considered the mobile industry’s “must-attend” annual event, the GSMA Mobile World
Congress attracts executives from the world’s most influential mobile operators, device makers,
infrastructure providers, software companies, internet companies and organisations across a
wide range of vertical industry sectors, as well as government delegations from across the
globe. Mobile World Congress includes an industry-leading conference with C-level speakers
from around the world; an exhibition showcasing innovative mobile technologies, products and
services; a government and ministerial programme; partner events and programmes; free
seminars and many other activities.
With more than 5 billion subscribers, mobile now connects over two-thirds of the world’s population. It is fuelling
innovation, revolutionising industries and spurring exciting new opportunities, across developed and developing
markets. Underscoring our industry’s commitment to the United Nations Sustainable Development Goals, mobile is
providing lifelines to hope, reducing inequalities, preserving our world’s resources and changing lives. Throughout the
conference, across the exhibition, and in the many partner programmes, events and meetings held over four days,
Mobile World Congress 2018 clearly demonstrated how mobile is creating a better future – today.
5
rESulTS
RESULTS
More than
107,000 More than
attendees
from 205 countries/territories
Truly international event for companies
11,600
conference attendees
looking for a global business outreach World-class thought leaders
delivering visionary keynotes
and panel discussions
exhibitors
2,400 & sponsors
Bringing together the full mobile and
technology ecosystem in one place 3,500
international media
and Industry analysts
7,700 CEOs Providing international
The place to meet the most coverage to all regions
senior level decision makers across the globe
More than
20,700
Over 1M attendees at 4YFN
meetings Bringing start-ups and
investors together to
The event where inspire, develop, and launch
business is done new innovations
7
ATTENdEES
ATTENDEES
Global Influence from Key Decision Makers
Mobile World Congress continues to offer thought-provoking content and foster world-class networking
opportunities for senior-level attendees. Senior management (Director-level and higher) attendance was 59%, slightly
higher to the percentage of senior management attendees in 2017. In 2018 more than 7,700 CEOs attended Mobile
World Congress, an increase of nearly 2,000 from last year. The quality of attendees continues to maintain excellent
levels year over year:
Category Attendance 2018 Attendance 2017 Attendance 2016
Total Attendees 107,710 108,533 101,913
Total Senior-Level Attendees 59% 58% 57%
Total Senior-Level Conference Attendees 78% 74% 76%
Total Countries/Territories Represented 205 208 204
Female Representation 24% 23% 21%
All Attendees by Job Function
Job Function 2018 2017 2016
C-Level/Owner 16% 14% 19%
Vice President 9% 10% 9%
Director 33% 33% 29%
Attorney/Counsel 1%
ATTENDEES
A Diverse Industry Event Led by Mobile Operators
In 2018, we continued to attract new attendees to Mobile World Congress including professionals from vertical
industries, consumer brands and developers, while maintaining the core commitment of the mobile network operator
(MNO) community. More than 7,000 attendees (9%) from the operator community participated at Mobile World
Congress, representing a consistent year-over-year number of attendees from MNOs. Industries showing increases in
attendees include App and Software Development Vendors, Consultancies and Broadcast, Media and Entertainment.
New entries into the top industries include Manufacturing and Automotive. In addition, 2018 marked a continued
strength in participation of emerging industries. Identified in the table as ‘Other,’ industries such as Virtual
Reality/Augmented Reality, Fast Moving Consumer Goods, Healthcare/Bio-Tech, do not individually rank high, but
collectively show the continuing diversification of the mobile ecosystem.
All Attendees by Company Type
Main Company Activity 2018 2017 2016
Mobile, Fixed, and Virtual Network Operator
Device, Wireless Components & IT/Hardware
App and Software Development Vendor
Consultancies
Finance/Banking/Venture Capital
Government/Regulatory/Association
Broadcast/Media/Entertainment
Mobile Content Provider
Systems Integrator
IOT/M2M
Retail/E-Commerce
Cybersecurity/Controls/Data Security
Cloud Services
Other Industries
10ATTENDEES
Attendees Ready to Experience Everything Mobile
Attendees at Mobile World Congress indicated interest in a variety of topics, most looking at the future of the mobile
industry. Attendees were asked to select their top three areas of interest. Leading topics of interest included forward-
looking topics such as App/Mobile Services, IoT, Network Technology, Innovation, Big Data/Analytics.
All Attendees by Company Type
App / Mobile Services Artificial Intelligence Automotive / Transport
11% 6% 3%
IoT Cloud Services Device Software
11% 5% 3%
Network Technology Marketing /Advertising Media /Content /Entertainment
7% 4% 3%
Innovation Enterprise & Business IT Network Software
7% 4% 2%
Big Data / Analytics Smart Cities Security / Digital Identity / Authentication
6% 3% 2%
Device Hardware
6%
11ATTENDEES
More Than 200 Countries and Territories Represented
The geographical breakdown of attendees remains relatively constant year over year. Mobile World Congress
continues to attract a global audience with 205 countries and territories represented in 2018. Once again, Europe is
the most represented region with 65% of attendees, Asia Pacific continues to be the second-largest region, followed
by North America.
All Attendees
by region North
America Europe
10% 65% Middle
East
Asia
7% Pacific
Africa 14%
1%
Americas
3%
2018
North
America Europe
11% 65% Middle
East
Asia
5% Pacific
Africa 14%
2%
Americas
3%
2017
North
America Europe
12% 65% Middle
East
Asia
4% Pacific
Africa 15%
2%
Americas
3%
2016
12ATTENDEES
Top 10 Countries
The top 10 countries (or 12, given the similarity at the 8th position) represented at Mobile World Congress continue to
remain constant year over year. In 2017 the top countries remain the same as the previous year. Overall, four of the six
geographic regions continue to be represented in the top 10 countries. Attendance from Spain was again positively
impacted by the continued success of 4YFN and additional local appeal.
Attendees Top 10 Countries
Countries 2018 2017 2016
Spain 32% 31% 29%
United States 9% 10% 11%
United Kingdom 8% 8% 9%
China 5% 5% 5%
Germany 4% 5% 5%
France 4% 5% 5%
South Korea 3% 3% 3%
Israel 2% 2% 2%
Italy 2% 2% 2%
Japan 2% 2% 2%
Russia 2% 2% 2%
Sweden 2% 2% 2%
A commitment to increasing rates of female participation
Women accounted for 24% of all attendees at
Mobile World Congress 2018, up from 21% in
2016. Mobile World Congress is working to 24% 23% 21%
align with the United Nations Sustainable
Development Goals (SDGs), including Goal 5:
Achieving Gender Equality and Empowering
Women, through programmes such as
Women4Tech, which focuses on successfully
addressing and reducing the gender gap in
the mobile industry.
2018 2017 2016
13CONFErENCE
CONFERENCE
An unparalleled roster of speakers shared their
views on the future of the mobile industry:
350 speakers - over 10 keynote sessions and
42 track sessions - including the following
outstanding keynote speakers:
Ran Krauss Jeremy Fox Sunil Bharti Mittal
CEO and Co-Founder CEO/Chairmain Founder and Chairman/Chairman
Airobotics Atrium TV/DRG Bharti Enterprises/GSMA
Gavin Patterson Shang Bing Jeff Zucker
CEO Chairman President
BT Group China Mobile CNN Worldwide
Börje Ekholm, Andrus Ansip Sue Siegel
President and CEO Vice President of the Commission and Chief Innovation Office, GE and CEO,
Ericsson Commissioner for Digital Single Market Business Innovations
European Commission GE
Brigitte Baumann Mats Granryd Cher Wang
Founder and Chief Investment Officer Director General Chairwoman
Go Beyond Early Stage Investing GSMA HTC
Brian Behlendorf Christopher Young Fernando Alonso
Executive Director CEO McLaren Formula 1 Driver and Double
Hyperledger McAfee Formula 1 World Champion
Zak Brown Limor Schweitzer Kazuhiro Yoshizawa
Executive Director Founder and CEO President and CEO
McLaren Technology Group MOV.AI NTT DOCOMO, Inc.
Oren Jacob Hiroshi Mikitani Jim Whitehurst
Founder and CEO Founder, CEO and Chairman President and CEO
Pullstring Rakuten, Inc. Red Hat
Lisa Wang Rajeev Misra Rocío Tomé
Founder and CEO CEO Member and Representative, Women’s
SheWorx SoftBank Vision Fund Association for the Digital Agenda
Government of Spain
15CONFERENCE Marcelo Claure Glenn Lurie Julie Woods-Moss CEO CEO President Sprint Synchronoss Tata Communications José María Álvarez-Pallete López Sigve Brekke Berit Svendsen Chairman and CEO, President and CEO CEO Telefónica Telenor Group Telenor Norway Marie Ehrling Georg Polzer Kathy Calvin Chair of the Board Chairman & Co-Founder President and CEO Telia Company Teralytics United Nations Foundation Ajit Pai Vittorio Colao Dr. Jim Yong Kim Chairman Chief Executive President United States Federal Vodafone Group World Bank Communications Commission Enrica Porcari Susana Balbo Chief Information Officer and Chair of Congresswoman & Chair the Emergency Telecommunications W20 Group Argentina Cluster World Food Programme 16
CONFERENCE
Continued Success in Attracting Senior-Level
Attendees
Consistent with previous years, conference attendees tend to be more senior (78% Director-Level and above) than
overall Mobile World Congress attendees (59% Director-Level and above). We saw a continuing trend of strong
senior-level participation in the conference, with nine straight years of more than 70% senior-level participation.
Job Function 2018 2017 2016
C-Level/Owner 27% 23% 31%
Vice President 14% 14% 14%
Director 36% 36% 30%
Attorney/Counsel 1% 1% 1%
Sub-Total C-Level / Board / VP / Director 78% 78% 76%
Manager 12% 14% 12%
Consultant 3% 3% 3%
Other 7% 9% 9%
M
17CONFERENCE
Conference Attendees Diversifying and Growing
As with Mobile World Congress attendees overall, the geographical profile of conference attendees was consistent with
the 2017 profile. The top 10 countries for conference attendees were the Spain, United States, United Kingdom, China,
Japan, South Korea, Germany, France, Turkey, Russia.
Conference
Attendees by North
Europe
region
America
16% 43% Middle
East
Asia
13% Pacific
Africa 18%
4%
Americas
6%
2018
North
America Europe
17% 45% Middle
East
Asia
9% Pacific
Africa 19%
6%
Americas
5%
2017
North
America Europe
19% 46% Middle
East
Asia
8% Pacific
Africa 17%
5%
Americas
5%
2016
18CONFERENCE
Thought Leadership for a Diverse Audience
The mobile industry, led by the operator community, gathered to exchange ideas and thought leadership through its
participation in the conference programme (23% of conference attendees were from operators). Conference
attendees highlighted the diversification of the industry with continued growth represented in adjacent industries.
Industries with 2% or less of total conference attendees (shown in the chart as ‘Other Industries’) include
Automotive/Transportation, Cloud Services, Cybersecurity, Healthcare/Biotechnology, and Retail/E-Commerce.
Main Company Activity 2018 2017 2016
Mobile, Fixed, and Virtual Network Operator
Government/Regulatory/Association
App and Software Development Vendor
Consultancy
Broadcast/Media/Entertainment
Finance/Banking/Venture Capital
Network Infrastructure Vendor
Device, Wireless Component, and IT/
Hardware Manufacturer
IoT/M2M
Systems Integrator
Other Industries
19EXHIBITION
EXHIBITION
A Worldwide Exhibition
Mobile World Congress exhibitors came from 73 countries. Europe remains the largest region, providing 44% of
exhibitors, with North America and Asia rounding out the top three regions, in line with the geographic profile of the
attendee population.
Europe North America Asia Pacific
2018 2017 2018 2017 2018 2017
44% 45% 26% 24% 24% 23%
Middle East Americas Africa
2018 2017 2018 2017 2018 2017
4% 6% 1% 1% 1% 1%
Job Function 2018 2017 2016
Europe 44% 45% 48%
North America 26% 24% 24%
Asia Pacific 24% 23% 22%
Middle East 4% 6% 4%
Americas 1% 1% 1%
Africa 1% 1% 1%
21EXHIBITION
Exhibitors Represent a Wide Spectrum of the
Mobile Ecosystem
Companies and organisations exhibiting in 2018 represented all facets of the industry. The top 100 exhibitors utilised
over 40,000 net square meters of space.
• ACCIÓ • Information Technology Association • Qualcomm Technologies, Inc
• Amdocs Management Limited - Jordan (Intaj) • Rohde & Schwarz
• ARM Limited • Innovation Norway • Samsung Electronics Co Ltd
• AT&T • Intel Corporation (IM Division)
• Belgium-Belgica • InterDigital Europe, Ltd. • Samsung Semiconductor, Inc
• BMW AG • Israel Export Institute & • SAP SE
• Business France International Cooperation Institute • Saudi Telecom Company (STC)
• Canonical Group Ltd. • Istanbul Chamber of Commerce • SEAT, S.A.
• China Mobile Limited • Italtel SPA • SHEN ZHEN D-LIGHT
• Cisco Systems, Inc • Korea Information & TECHNOLOGY CORP.,Ltd
• Citrix Systems,Inc. Communication Technology • SHENZHEN E&L
Industry Association (KICTA) COMMUNICATIONS CO., LTD
• CM Groep BV
• Korea Trade-Investment Promotion • Shenzhen Huiding Technology
• Cobham Wireless
Agency (KOTRA) Co., Ltd
• CrucialTec Co., Ltd.
• KT Corporation • Sierra wireless SA
• Daimler AG
• Lenovo • SimilarWeb
• DarkMatter LLC
• LG Electronics Inc • SK Telecom Co., Ltd.
• Deutsche Telekom AG
• MasterCard • Sony Mobile Communications Inc.
• DIMOCO Europe GmbH
• Mavenir • SOTI Inc
• Doro AB
• MediaTek Inc. • STMicroelectronics International NV
• Enterprise Ireland
• Microsoft • Sunhill Technologies
• Enterprise Summit B.V.
• Ministerio de Energía, Turismo y • Synchronoss Technologies, Inc.
• Ford-Werke GmbH Agenda Digital • TCT Mobile Europe SAS
• GENBAND US LLC • Mobile World Capital • Tech Data Europe GmbH
• Giesecke & Devrient GmbH • NEC Corporation • Telefónica S.A.
• Gionee Communication Equipment • Netcracker Technology
Co. Ltd. ShenZhen • Telit Communications PLC.
• Nokia Solutions and Networks • TP-LINK Deutschland GmbH
• Golla Oy Spain, S.L..
• Great Britain Pavilion/Trade Fair Ltd • Verizon Wireless
• NRW.International GmbH • Vestel
• GUANGDONG OPPO MOBILE • NTT DOCOMO, INC.
TELECOMMUNICATIONS CORP., • Viettel Group
• NUBIA TECHNOLOGY CO.,LTD • VMware
LTD.
• NXP Semiconductors Netherlands • Vodafone España, S.A.U.
• HCL Great Britain Ltd
B.V.
• Hewlett Packard Enterprise • Western Digital
• Oberthur Technologies
• HISENSE INTERNATIONAL(HK) CO., • WIKO Global SAS
• ONEm Communications Ltd
LIMITED • Wipro Technologies
• Ooredoo Group LLC.
• HTC Corporation • Wulff Entre Ltd
• Oracle Corporation UK Limited
• Huawei Technologies Co Ltd • YAP Company
• Orange
• IBM • ZTE Corporation
• Qingdao haier telecom Co.,Ltd
• Infineon Technologies AG
*Top exhibitors by square meters purchased, listed alphabetically
22World's Largest Carbon Neutral Tradeshow Mobile World Congress was re-certified in July 2017 as carbon neutral by BSI (British Standards Institute), verifying that the GSMA successfully completed the certification process under the PAS 2060 international standard and that Mobile World Congress had achieved carbon neutrality. For 2018, the GSMA focused on further reducing the environmental impact and carbon footprint of the event, offsetting any outstanding emissions as necessary. The GSMA is continuing to pursue certification of its offices and events, including Mobile World Congress, for 2018.
MWC PROGRAMMES
The 2018 edition of Mobile World Congress featured one-of-a-kind
events, seminars, and experiences designed to help educate and excite
attendees. These programmes are developed and presented by some of
the top organisations in the mobile ecosystem.
4YFN
Women4Tech As always, 4YFN put the focus on the future of
innovation, giving start-ups the opportunity to bring
Over four days, the Women4Tech programme their ideas to the global stage. More than 20,000
championed gender equality, demonstrating how attendees visited this cutting-edge programme at
diversity can impact success in mobile and the Fira Montjuic, which brought together start-ups,
broader tech industry. This year’s programme investors, corporations and public institutions to
included speed coaching, networking events, discover, network, create and launch new ventures
workshops, a Mobile World Live TV panel and together.
specialised MWC Tours, as well as several activities
at 4YFN. The programme culminated at the
Women4Tech Summit and the Women4Tech
GLOMO Awards.
YoMo Global Mobile Awards (GlOMOs)
YoMo: The Youth Mobile Festival in its second year The annual Global Mobile Awards (GLOMOs) again
welcomed more than 14,000 students, educators recognised companies and individuals for their
and industry professionals from across Catalonia and outstanding achievements in mobile innovation.
the rest of Spain. Held at La Farga L’Hospitalet, this Across eight categories, winners were honoured for
educational event taught kids about the latest in everything from best content and devices to mobile
science, technology, engineering, design/art and innovations for health and education, commerce, and
math (STEAM), encouraging them to pursue careers social good. The GSMA congratulates all the winners
in mobile and the broader tech industry. YoMo is an of the 2018 GLOMOs, which were announced during a
event of Mobile World Congress, held in series of ceremonies and live TV presentations on
collaboration with Mobile World Capital. Mobile World Live TV throughout the week.
24MWC PROGRAMMES
MWC Tours
MWC Tours provided attendees with an opportunity
Partner Programmes to focus their time on topics of interest and gain
We collaborated with 34 mobile visionaries as they new insights and connections. Guided by dynamic
explored how advancements in technology impacts industry experts, attendees were led through the
the ever-changing landscape of mobile. Partner mobile ecosystem while being introduced to
Events, Power Hour Sessions, and Technology exhibitors and networking with fellow attendees.
Training centred around a variety of themes from Eight topic tours took place in 2018 including 5G &
5G, The Future Service Provider, Content & Media, NFV, Emerging Tech, Enterprise, IoT, IoT Security,
Sports & Entertainment, Networks and Technology Mobile Advertising & Apps, Retail & Digital
in Society. Commerce and Sustainable Smart Cities.
Ministerial Programme
GSMA Seminars The Ministerial Programme offers a unique forum for
At Mobile World Congress, the GSMA hosted a ministers, regulators, international organisations and
range of seminars designed to provide insights and CEOs from around the world to discuss key
updates on key GSMA industry programmes and developments and policy trends in the mobile
advocacy initiatives. Held across all four days of the sector. The 2018 Ministerial Programme hosted
show, GSMA seminars focused on topics such as 5G delegations from 181 countries and international
and Future Networks, Identity and Mobile Connect, organisations, including 71 ministers and 85
the Internet of Things (IoT) and Mobile for regulatory authority heads, with total attendance
Development, among others. exceeding 2,000 delegates.
252018 EVENT HIGHLIGHTS
#CaseForChange
The Case For Change travelled over 130,000 km
around the world to capture the most impactful
Mobile World Scholar stories of how mobile is transforming lives. The Case
landed in Barcelona at the GSMA Innovation City,
For 2018, GSMA introduced the Mobile World giving visitors the opportunity to join the journey
Scholar Challenge, which highlights new and through 360 degree video and watch all of the
impactful ideas from the academic and research stories so far. Delegates also enjoyed the
communities across the globe. GSMA awarded five #BetterFuture Dome – an immersive 360 video
Gold Prizes and three Silver Prizes which consisted experience, where users stepped into the world of
of cash prizes and the title of Mobile World Scholar. two Case For Change stories – uncovering the impact
All five Gold Prize winners attended Mobile World of mobile for Syrian refugees in Jordan and the life-
Congress 2018 as guests of GSMA. changing power of digital identity in Pakistan.
NEXTech
NEXTech Hall 8.0 showcased the cutting-edge SdGs in Action
innovations that are disrupting today’s mobile
landscape. Forward-thinking companies As part of the mobile industry’s continuing
demonstrated a wide array of technologies including commitment to achieving the UN SDGs, the ‘SDGs in
drones, virtual reality/augmented reality, robotics, Action’ app raised awareness about the Goals, gave
cognitive computing, artificial intelligence, graphene the latest news and updates on progress towards the
and more. SDGs, and allowed users to take their own actions.
262018 EVENT HIGHLIGHTS
Networking
MWC offered an unparalleled networking experience
for attendees. From tailor-made open-air
Networking Gardens, to casual Networking Lounges
Events, attendees had a variety of options and
BMW Experience
settings to meet and collaborate with professionals
from every sector of the mobile industry. In The BWM Personal CoPilot Experience showcased a
addition, MWC once again partnered with LinkedIn new dimension – and vision – of autonomous
to provide qualified attendees with a three-month driving. Attendees had the opportunity to hail their
free trial of LinkedIn Premium by connecting their own car via the BMW Personal CoPilot app and
My MWC and LinkedIn accounts, making it easier to experienced autonomous driving as it picked them
build relationships with the right people. up and took them where they wanted to go!
South Village
For 2018, a new South Village was constructed,
providing a brand new entrance pavilion for
attendees and quicker access into Mobile World
Congress. In addition, the South Village offered daily
entertainment, food and beverage options, and
hospitality suites making it another great networking
and engagement opportunity for attendees.
27PrESS HIGHlIGHTS
PRESS HIGHLIGHTS
3,541 press/industry analysts attended Mobile
World Congress, representing over 2,000
organisations from 86 countries and territories
North
America Europe
7% 70% Middle
East
7%
Asia
Pacific
Africa 12%PRESS HIGHLIGHTS How 5G could change the world Highlights from MWC 2018 IoT connects users to shoes, canes, safety boxes and punch bags Morse code shoes send toe tapping Top 5 Trends From Mobile World texts at MWC 2018 Congress 2018 30
PRESS HIGHLIGHTS
Fast 5G beckons, but still far off for MWC 2018 heralds the era of
most mobile users 'intelligent connectivity'
Mobile World Congress: Future of More than just smartphones: 5
smart devices in focus emerging technologies from MWC 2018
Mobile World Congress: 10 best tech innovations, from drone taxi made in
China to new 5G tricks
31SPONSOrS & PArTNErS
SPONSORS & PARTNERS
EVENT SPONSOrS
33SPONSORS & PARTNERS
C 67/M 54
J
34SPONSORS & PARTNERS
PArTNErS
PARTNER EVENTS
TECHNOLOGY TRAINING PARTNER
35SPONSORS & PARTNERS
4YFN PARTNERS
GOLD PARTNER HOST PARTNER
SILVER PARTNERS
OFFICIAL ACADEMIC PARTNER WOMEN4TECH SUPPORTING PARTNER
EVENT PARTNERS
36SPONSORS & PARTNERS
MWC TOURS & ExPERIENCES
GSMA EVENT SuPPOrTErS
MEdIA, rESEArCH & ASSOCIATION PArTNErS
GLOBAL MEDIA PARTNERS
OFFICIAL MEDIA PARTNERS
37SPONSORS & PARTNERS
SUPPORTING PARTNERS
media
i t forall
i
38SPONSORS & PARTNERS
Telecom Drive
Telecoms. Communications. Innovations TELECOM
RESELLER
WOMEN4TECH PARTNERS
39SEE YOU NEXT
YEAR AT
www.mobileworldcongress.com
GSMA and Mobile World Congress logos are property of the GSM Association.
All other trademarks and logo marks are the property of their respective owners.
In an effort to minimise the environmental impact of our events, the GSMA has created the MWC
Green Initiatives programme to promote reduced material usage and waste at Mobile World Congress.
This item is delivered digitally to reduce our production of printed materials.You can also read
