Global community for global change - New consulting and sustainability expertise for consultants. Become part of it!

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Global community for global change - New consulting and sustainability expertise for consultants. Become part of it!
Global community
for global change
New consulting and sustainability expertise for consultants.
Become part of it!

Terra Certified Partner training
and the Smart Terra Solutions consulting tools
Global community for global change - New consulting and sustainability expertise for consultants. Become part of it!
CERTIFIED TERRA-SUSTAINABILITY CONSULTANT

                                            Preamble
We live in a particular time: COVID, climate crisis, insecurity, societal
divisions and loss of trust across the globe, highlight more than ever
that society and economy need important reforms. In Germany, Austria
and Switzerland there are several thousand business consultants, whose
role is significant in reshaping society and economy. So far only a few
deeply engage in ‘sustainability, digitisation and system change - perhaps
because such topics incorporate complexity and require new networks and
tools.’ If you want to expand your consultancy to incorporate sustainability
and system change, we would like to invite you, as our fellow consultants,
to connect with us to grow an approach to global, ecological, social and
economic regeneration and sustainability. There we offer you our experience
of the last 10 years in accompanying companies, organisations and regions
to change towards regeneration and to train you to use our service products
(Smart Terra Solutions – STS) with high professionalism. We are developing
a global consulting community that is constantly developing its know-how
together and networks and supports itself across regions through common
ethics and values. We want to strengthen entrepreneurship and provide the
right impetus, so that companies can be part of the solutions to the current
crises and help drive global system change.

Günther Reifer & Evelyn Oberleiter, Terra Institute Founders

                               One of the most significant topics of discussion in the debate on climate
                               protection, energy sourcing and consumption concerns how we as a society,
                               in politics and in industry come together to deal with it.
                                And not only nationally, but also across borders and especially not only
                               in the industrialized Western world. Now we understand much better that
                               the interests of the developing and emerging countries must be taken into
                               account; not only with regard to their current level of development, but also
                               in the light of future global developments.
                               In the coming years, India and the African states will produce the largest
                               additional CO2 emissions if we do not support them with substantial finan-
                               cial resources to make their economic development as climate-neutral as
                               possible. It is clear that politics alone cannot provide all that is needed for
                               this international commitment. The private sector must become active. It
                               must act out of self-interest in guaranteeing a prosperous future. We and
                               I personally support the commitment of the Terra Institute and find your
                               various approaches very coherent and valuable. Our exchange, the exchange
                               between science and practice, inspires and always brings new valuable
                               impulses to light. Together with my team, I am glad to support you along the
                               journey.

                               Prof. Franz Radermacher, co-founder of the Global Marshall Plan Initiative
Global community for global change - New consulting and sustainability expertise for consultants. Become part of it!
CERTIFIED TERRA-SUSTAINABILITY CONSULTANT

                 Support companies wisely,
                   effectively and digitally
                  for a sustainable world
The coming decade will be crucial for the future viability of   It’s not only sustainability expertise that is required, but
life on Earth: great transformations and changes in society     also facilitating great inner work of releasing, being brave
and economy are imminent in order to generate a balanced        and reorienting. Consultants and coaches who accompa-
and healthy relationship between humankind and nature.          ny these processes, play a key role. They must create the
It is all about creating a new ‘stable state’, developed by a   necessary framework conditions so that entrepreneurs, ex-
new mindset and which redefines the concept of ‘success’.       ecutives, municipalities and regions can implement these
                                                                far-reaching changes. This is the big challenge for consult-
Never before have companies had to deal with such large         ants and coaches in the new decade. We at Terra Institute
and complex challenges. Today, whoever changes their            have been involved for more than 10 years exclusively with
business orientation and business model in the context of a     the topic of sustainability. We have crafted our many years
new approach to sustainability, with successful innovation,     of experience into a unique, proven consulting approach,
can ensure the company’s long-term success.                     supported by professional digital tools. We would like to
These challenges require many new competencies from             present this approach to a broad community and thus offer
those who shape the change.                                     you a new business model and opportunity, underpinned
                                                                by specialised and thorough preparation.

                                                                                     NEW STABLE STATE
                                                      INTEGRATION

                       RESISTANCE

              STABLE
               STATE

                                                                                                                 Based on V. Satir
Global community for global change - New consulting and sustainability expertise for consultants. Become part of it!
TERRA INSTITUTE
                                                                                                                             ONGOING TRAINING
                                                                                                                             TERRA CERTIFIED
                                                                                                                             PARTNER

                     Become part of Terra’s
                     Consulting Community                                                                                                       Become a “TERRA CERTIFIED PARTNER” and walk with us along
                                                                                                                                                a long-term, collaborative and co-creative path. Become part of a
                                                                                                                                                global community and transform your daily consulting services
                                                                                                                                                for a better world.
Together we want to make this world a better place so that    cooperate closely with each other, share effective tools,
our children and children‘s children can also experience      learn together, encourage each other and increase our                             SERVICES
the wonders of life on Earth. We use all our knowledge,       effectiveness. For this network there is a need for consult-                      • Certification as Terra Certified Partner*
talents and skills to accompany companies in their role as    ants and coaches with inner maturity, able to perceive their                      • Use of all STS products in your own consulting activities
shapers of ecological and social sustainability.              responsibility in the transformation process, to learn new                        • Access to dialogues and exchange with experienced
Systemic change towards a new awareness and with coura-       skills, approaches and methods of sustainable manage-                               Terra consultants in projects
geous sustainable thinking and acting is our common goal.     ment. We offer consultants two ways to participate in our                         • Additional business model and a clear positioning opportunity
To those ends, we are forming a network in which we           community:                                                                        • Training and further development for sustainability and
                                                                                                                                                  the STS tools
                                                                                                                                                • Personal Coaching
                                                                                                                                                • Free access to TerraPulse
                                                                                                                                                • Possibility of joint customer acquisition
Common to both ways is a BASIC MODULE, in which the fundamentals of                                                                             • Continuous access to new products (product and industry focus)
sustainability, our understanding of consulting and consulting tools are                                                                        • Community Events (Consultant Days)
taught in a detailed and concrete way. After this first module you can choose                                                                   • Participation in Inno-Labs
how you want to participate in our network and which learning route you                                                                         • Active member of the network and thus increase
want to undertake.                                                                                                                                the impact of your own network and that of the entire network
                                                                                                                                                • Being part of a global collaborative learning community
                                                                                                                                                * Certificate must be renewed annually. The prerequisite is a minimum number of credit points, which must be earned
      INTERNAL ORIENTATION AND FUNDAMENTALS                                                                                                     during the training and can be acquired in subsequent years in consulting practice and as part of the Terra Communi-
                                                                                                                                                ty. In this way we ensure together that you as a Terra Certified Partner can enjoy the highest possible reputation in the
     BASIC MODULE                                                                                                                               market for sustainability.
      CONCEPTS AND STS TOOLS

                                                                                                                             LICENSE AS
                                                                                                                             STS CONSULTANT

                                                                                                                                                Let us train you as a “SMART TERRA SOLUTIONS (STS) CONSULTANT”
                                                                                                                                                and work with our smart consulting tools in your daily consulting practice
                                                                                                                                                towards sustainable transformation.

                                                                                                                                                SERVICES
                                                                                                                                                • Certification as STS-Consultant
                                                                                                                                                • Use of some STS products in your own consulting activities
                                                                                                                                                • Possibility of support in the area of sales, proposal preparation,
PRICES:                                                                                                                                             concept development, etc. (against payment)
                                                                                                                                                •   Additional business model and positioning opportunity
BASIC MODULE:                           TERRA CERTIFIED                            SMART TERRA SOLUTIONS                                        •   Training on sustainability and STS tools
2.200 €                                 PARTNER: 3.800 €/Year                      CONSULTANT: 1.800 €/Year                                     •   Personal Coaching
plus statutory VAT                      plus statutory VAT                         plus statutory VAT                                           •   Free access to TerraPulse
                                                                                                                                                •   50% discount on open training offerings
Global community for global change - New consulting and sustainability expertise for consultants. Become part of it!
TERRA INSTITUTE                                                                                                       THE WAY TO CERTIFIED TERRA-SUSTAINABILITY CONSULTANT

Two dimensions of learning!
The big change that we are making in the corporate world             That is why we accompany our clients in both dimensions.
requires internal development – the thinking and feeling of          The training takes place digitally, i.e. in online format. At the
people and organisations – as well as external adaptation –          beginning and at the end there is an in-person 1-day-work-
the organisation’s tools and actions. The inside and the             shop to get to know each other, to network and to clarify
outside are connected and influence each other – individu-           our expectations together.
ally and collectively.
                                                                                                                                         ONGOING TRAINING
                                                                                                                                         TERRA CERTIFIED
                                                                                                                                         PARTNER

                                                                                                                                                          DEEPENING OF            ADDITIONAL                 CO             ONGOING
                                                                                                                                                          SUSTAINABILITY            TOOLS                 CREATION          TRAINING

                                                                                                                                                        Circular Economy,         GSE System,           Joint Product        Updates,
                                     WORKING WITH THE CLIENT ON                       TRANSFORMATION MECHANISMS;                                      Change Management,           GreenZero,          Development and      webinars,
                                                                                                                                                          Sustainability         Future Strategy,         Dialogues,       newsletters,
                                     A SUSTAINABILITY MISSION;                        THE ROLE OF SOCIETY'S TRANSFORMATION
                                                                                                                                                        Business Models,        Company Mobility       Development of       Terra Days
                                     AUTHENTICITY AND RELATIONS                       AND MY ROLE AS CONSULTANT
                                                                                                                                                      Society transformation      Management,           new concepts
                                                                                                                                                                                    Tourcert

                         FUNDAMENTALS           SYSTEMIC THINKING,        SOCIAL FOUNDATION        THEORY U
                         OF SUSTAINABILITY:     NATURAL MODEL             AND CARRYING             AND CHANGE
                         Trend, Backgrounds,    AND ORIENTEERING          CAPACITY OF OUR
                         Basic concepts                                   PLANET, SDGs

       Joint
     kick-off,                                                                                                          Joint
     personal      INTERNAL ORIENTATION AND FUNDAMENTALS
                                                                                                                    Brixen days,
   get-to-know                                                                                                        Sales and
                   BASIC MODULS
 and exchange -                                                                                                        Access
  first contents   CONCEPTS AND STS TOOLS                                                                        to the Community
    indoors &                                                                                                           Area
     outdoors
                                                                                                                                         LICENSE AS STS
                                                                                                                                         CONSULTANT

                         CLIMATE CHANGE,        CLIMATE CHANGE,           THE MATERIALITY          SUSTAINABILITY REPORT
                         CO2 AND CO2            CO2 AND CO2               ANALYSIS AS              AND DRAFTING OF                               WEBINARS TO                                     YEARLY STS
                                                                                                                                               DEEPEN DIFFERENT             REGULAR             CONSULTANTS
                         FOOTPRINT              FOOTPRINT                 STRATEGIC TOOL           SUSTAINABILITY REPORT
                                                                                                                                                SUSTAINABILITY             UPDATES AND           MEETINGS IN
                         Part 1                 Part 2
                                                                                                                                                   THEMES                  TERRAPULSE          THE CONTEXT OF
                                                                                                                                                                                               THE TERRA DAYS

                         CO2-STRATEGIES         CO2-STRATEGIES            ONLINE                   "SUSTAINABILITY REPORT
                         Company level          Product level             MATERIALITY MATRIX       UND CSR-HUB"
Global community for global change - New consulting and sustainability expertise for consultants. Become part of it!
STS TOOLS OVERVIEW

                             STS Tools
                          in an overview
        CO2 Strategies                                                 Online Materiality Matrix
        Company level                                                  An online-based stakeholder dialogue,
        The tool calculates the annual CO2                             that identifies the main sustainability topics
        emissions of companies and then pre-                           for a company quickly and efficiently.
        sents ideas for possible reduction.
                                                                                                                                                                                                                        TERRA
        Companies can subsequently become
                                                                                                                                                                                                                    CULTURE CHECK
        climate-neutral – and link with other                                                                                                                                                                     ACCORDING TO SPIRAL
        companies if necessary.                                                                                                                                                                                        DYNAMICS

                                                                                                                                                                        CORPORATE MOBILITY
                                                                                                                                                                           MANAGEMENT

                                                                  ONLINE
                                                             MATERIALITY MATRIX                                                                                                                               TERRA
                                                                                                                                                                                                            TRUE COST-
                                                                                                                                                                                                            ACCOUNTING
CO2 STRATEGIES                                                                                                                                     TERRA
 Company Level                                                                                                                                 FUTURE STRATEGY

             CO2 STRATEGIES                                                                                                                                                     TERRA CIRCULAR
              Product Level                                                                                                                                                   ECONOMY APPROACH
                                                                                   TERRA SUSTAINABILITY
                                                                                   REPORT AND CSR-HUB                                   GSE                                                                     TERRA PURPOSE
                                                                                                                                      SYSTEM                                                                       PROCESS

                                                                                                                                                                 TOURCERT

                                                                                                                                                                                             GREENZERO –
                                                                                                                                                                                             PERSONAL CO2
                                                                                                                                                                                              FOOTPRINT

                                                                                                  Terra Sustainability report
                                                                                                  and CSR-Hub
                       CO2 Strategies                                                             This online tool includes all existing standards
                       Product level                                                              (GRI, SDGs, Global Compact, ...) and delivers tem-
                       This tool calculates the CO2 footprint.                                    plates, checklists, goals, KPIs, measures, etc., to
                                                                                                  create a sustainability report quickly and reliably.

                                 STS CONSULTANT
                                                                                                             TERRA CERTIFIED PARTNER
Global community for global change - New consulting and sustainability expertise for consultants. Become part of it!
TERRA INSTITUTE                                                                                                                 THE NEW ROLE OF CONSULTANTS

                The new role of consultant
                 in global transformation
The greatest challenge for consultants and coaches in the   Consultants and coaches have a key role to play, because
new decade is to create the conditions that will enable     of their function and role, they are responsible for the direc-
entrepreneurs, managers, local authorities and regions      tion taken. Where the journey goes, is decided jointly by the
to recognise and make the most of the fundamental and       travellers and their travel companions.                                           Personal
extensive changes that are needed for our world; changes                                                                                      accompaniment
that provide inspiration, motivation and a renewed sense    Consequently, there is now a need for consultants and                             Coaching, mentoring and
of purpose in all our daily lives and work.                 coaches who are conscious of their responsibility in the                          dialogues with our experienced
                                                            transformation process and who have new competences in                            sustainability consultants.
                                                            sustainable management.                                                                                            Terra Community
                                                                                                                                                                               Stronger together – a strong
                                                                                                                                                                               global network that supports the
                                                                                                                                                                               individual becoming more effective.
                                                                                                                                                                               Collaboration, co-creativity, learning             Collaborative Learning
ONGOING INITIATIVES IN THE TERRA COMMUNITY                                                                                                                                     from each other. These are the cor-                Together we will learn and work in
                                                                                                                                                                               nerstones of the Terra Community.                  different learning formats.
                                                                                                                                                                                                                                  This exchange of experience is
                                                                                                                                                                                                                                  especially important to us.

                                                                                                                  Terra Campus
                                                                                                                  Access to consolidated
                                                                                                                  sustainability knowledge –
                                                                       TerraPulse                                 The Terra Campus makes
                                                                       14-day webinars – mainly                   you fit in all sustainability topics.
                                                                       with the founders of Terra Insti-                                                                       Smart Terra Solutions Tools
                                                                       tute – stimulating moments of                                                                           Access to smart online tools in order for you to help
                                                                       exchange and source of valuable                                                                         your client quickly and easily; from the CO2 footprint
                                                                       inputs.                                                                                                 to the Terra future strategy. Concentrated knowledge
                                                                                                                                                                               and experience available to you as tools.
Global community for global change - New consulting and sustainability expertise for consultants. Become part of it!
TERRA INSTITUTE                                                                                          BEYOND SUSTAINABILITY

                                Benefits                                                                                                    Didactic
                               Highlights                                                                                                  approach
                                                                                                                 Didactically, the process is structured in an exciting mix: from days together, to
                                                                                                                 webinar formats, impulse presentations, dialogues, short videos on content for
                                                                                                                 preparation, self- and group reflection up to concrete exercises and individual
                                                                                                                         hands-on, discussions and collaborative experiential learning.
                                                                                                                                                 Let us surprise you.
                                        E-Learning and
                                        Learning Projects
                                        Individual modules taken
Practice-oriented                       across the team. So we have                                                                                              CONNECTING THOUGHTS
know-how                                the maximum application
Profit from 10 years                    benefit.
experience in sustainability                                               Key-Notes                                                                       SETUP
consulting and Business                                                    Inspiring impulses from
Model Innovation.                                                          renowned sustainability experts
                                                                           from the Terra network                                                                         KNOWLEDGE

                                                                                                             IMPLEMENTATION
                                                                                           Laugh!
                                                                                           Have fun                                                                                   PERCEIVE
                                                                                           with us!
                         Networking
                         Get to know other
                         community-partners
                         and learn from the
                         diversity of the group
                                                            Business Model                                                                                                EXPERIENCE LEARNING
                                                            Understand the ways in which
                                                            STS can help you in your
                                                            daily work with clients.
                                                                                                                                                EXCHANGE
              Coaching
              Space for individual
              coaching units
              by Terra colleagues
Global community for global change - New consulting and sustainability expertise for consultants. Become part of it!
TERRA INSTITUTE

                                               Terra Institute
                           The systems change consulting community
                                  We believe: social and ecological responsibility, as well as personal
                               meaningfulness, are the success factors of entrepreneurs in the 21st century.
                                               These ensure sustainable economic profit.

        We accompany organizations both ‘inside’ and ‘outside’.         A new entrepreneurship for global system change is what
        The attitudes, values and ethics of managers and employ-        motivates us. Because the attitude (inside) and the behav-
        ees are decisive for the successful launch of good products,    iour (outside) of the economy are the most decisive factors
        innovative business models and sustainable strategies.          of a successful society’s transformation.

                                                           SYSTEMIC HOLISTIC
                                                        CONSULTATION APPROACH

                        PURPOSE-DRIVEN
                            CORPORATE
                              STRATEGY

                         SUSTAINABILITY
                      REPORTING AND CO2

TERRA FOCUS TOPICS
                            STRATEGIES

                         GOOD PRODUCTS                                                                  TRANSFORMATION,
                          AND CIRCULAR                                                                    INNOVATION &
                               ECONOMY
                                                                                                         SYSTEM CHANGE

                     NEW LEARNING, NEW
                     WORK, NEW CULTURE,
                           ORGANIZATION
                                                                             CUSTOMIZED CONSULTING

                             PERSONAL                                    SMART TERRA SOLUTIONS
                          DEVELOPMENT
                                                                       TERRA CAMPUS

                                                                EXECUTIVE COACHING
TERRA INSTITUTE

                                   TERRA BEYOND SUSTAINABILITY
      Sector expertise and our contribution to the sustainability goals of the United Nations

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TERRA INSTITUTE                                                                                                                               TEAM

Terra Institute Team                                                                                             Our partners and co-designers of the training

                       Günther Reifer                                                                            Bram Ueffing
                       Before he founded Terra Institute together with Evelyn Oberleiter, he was for a long      Schuttelaar is a development partner for the Online Materiality Matrix and he works
                       time in the ‘classical’ economy. Günther accompanies organizations and companies          as consultant on this topic.
                       with enthusiasm, creativity, innovative thinking about connnections and long-term
                       outlook. He is an expert in strategy, systemic vision and mission development,
                       sustainability management, product development, circular economy and business             Florian Holl
                       model innovation. Günther is lecturer at various universities and colleges in Germany     Verso is a partner in the CSR-Platform and CSR-Hub domains. The same vision and
                       and abroad and member of various boards of directors and advisory councils.               world view is what connects us.

                       Evelyn Oberleiter                                                                         Kelly Ruigrok
                       10 years ago she founded Terra Institute together with Günther Reifer, which they still   Founder of the National Sustainability Institute, an institute in the field of corporate
                       lead together as CEOs. For 20 years she has been a process facilitator of companies       social responsibility, circular and effective entrepreneurship. Through concrete in-
                       of different sizes & sectors. She places the focus on organizational development,         struments, the NDI brings business, consumers and government together and makes
                       conflict and crisis management, corporate culture processes and transformative            sustainability accessible.
                       leadership. Besides her work as consultant, coach and lecturer, from time to time,
                       she puts her strong communication skills in journalism.
                                                                                                                 FAW/n
                                                                                                                 The Research Institute for Applied Knowledge Processing (FAW/n) is a legally respon-
                                                                                                                 sible, non-profit foundation with the main field of activity futurology and knowledge
                       Paolo Agnelli                                                                             management.
                       As a graduate economist, Paolo Agnelli advises companies of various sectors and
                       sizes. His project experience ranges from international corporations, to SMEs and
                       young motivated start-ups. He has a profound marketing knowledge combined with
                       creativity and great intercultural experience. Paolo is a blend of German thorough-       Responsible Terra Campus
                       ness, mixed with a strong shot of Italian emotionality and cosmopolitan curiosity.
                                                                                                                                                              Stefan Urke
                                                                                                                                                              Stefan Urke has a masters degree in economics. After a career in a number of large
                                                                                                                                                              companies he successfully passed a course as management coach. In addition to
                                                                                                                                                              more than 20 years of experience in this profession he graduated as Business Sus-
                       Jürgen Schmidt                                                                                                                         tainability Manager (University of Cambridge) and as Certified European eLearning
                       Jürgen Schmidt puts the focus in consulting on the development of sustainable                                                          Manager (Steinbeis Akademie). Having roots in Norway he stands for a Scandinavian
                       business models, on the marketing and sales of sustainable products and services,                                                      way of doing business and leadership. At Terra he is responsible for sophisticated
                       eco-fair procurement and the management of international supply chains. Further-                                                       didactics and high standard learning formats.
                       more, he deals with Circular Economy, transparent and fairly remunerated systems.

                                                                                                                                                              Jan Urke
                                                                                                                                                              For Jan Urke the system of life is the basis for of all his behaviour. With a background
                                                                                                                                                              as an entrepreneur and based on his university degree in education, a graduate as
                                                                                                                                                              Business Sustainability Manager (University of Cambridge) he faces challenges with
                       Elisabeth Präauer                                                                                                                      a positive mindset and can-do-attitude. The digital native and didactics expert takes
                       Elisabeth Präauer studied strategic management with a focus on sustainability and                                                      responsibility for Terra learning, innovation, agility, and new work. As a former com-
                       is particularly passionate about Circular Economy and CO2 strategies and the associ-                                                   petitive athlete in Karate (Vice European Champion in 2013) he brings along both
                       ated system change. Elisabeth can also draw on experience in various companies in                                                      motivation and power of endurance.
                       the outdoor industry and tourism.
BRESSANONE HEADQUARTERS
Terra Institute GmbH
Säbenertorgasse 2
39042 Brixen (BZ), Italy
office@terra-institute.eu
Tel. +39 0472 970 484

CONTACTS
Günther Reifer, g.reifer@terra-institute.eu
Paolo Agnelli, p.agnelli@terra-institute.eu

MORE INFORMATION
 www.terra-institute.eu

KEEP IN TOUCH
  @terrainstitute // @terrainstitute

ROVERETO
Terra Institute Srl
c/o Progetto Manifattura
Piazza Manifattura 1
38069 Rovereto (TN)
Italy
Tel. +39 0472 97 04 84

VIENNA
                                              LONDON
Terra Institute                                                     BERLIN
c/o Hubert König
Liebhartstalstraße 1
1160 Wien
Austria                                                                VIENNA
                                                       VORARLBERG
Tel. +43 1 49 49 99 011

VORARLBERG
                                                                    BRESSANONE
Terra Institute                                               ROVERETO
c/o Günter Lenz
Feldkreuzweg 13
6830 Rankweil
Austria
Tel. +43 (0)5522 24 714

BERLIN
Terra Institute
c/o betahaus
Rudi-Dutschke-Str. 23
10969 Berlin
Germany
Tel. +39 0472 970 484
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