GLOBAL MONEY WEEK SOCIAL MEDIA TOOLKIT - @GLOBALMONEYWEEK #GLOBALMONEYWEEK2021 #TAKECAREOFYOURMONEY #LEARNSAVEEARN
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Organised by GLOBAL MONEY WEEK Social Media Toolkit @GlobalMoneyWeek #GlobalMoneyWeek2021 #TakeCareOfYourMoney #LearnSaveEarn
ABOUT GLOBAL MONEY WEEK (GMW)
WELCOME What is Global Money Week (GMW)? What is the goal of GMW?
TO THE GMW GMW is an annual global awareness-
raising campaign on the importance of
GMW promotes efforts aimed at
improving financial literacy of young
Save the Dates!
SOCIAL MEDIA ensuring that young people, from
an early age, are financially aware, and
people. The ultimate goal of GMW is
to ensure that all children and youth
22 - 28 March 2021
TOOLKIT are gradually acquiring the knowledge,
skills, attitude and behaviours
have access to high-quality financial
education, they learn about money About the OECD International Network
necessary to make sound financial matters and are able to take smart on Financial Education (OECD/INFE)
This guidebook is for decisions and ultimately achieve financial decisions that can improve The OECD International Network on
financial well-being and financial their future financial resilience and Financial Education (INFE) brings
everyone who is going resilience. It is organised by the OECD financial well-being. together public authorities from around
to participate in Global International Network on Financial the world to collect evidence on
Money Week (GMW) Education (OECD/INFE). Who can participate? financial literacy and develop policy
All national and international analysis on financial education. OECD/
and would like to raise stakeholders can join GMW, including INFE methodology and high-level
awareness about the ‘Take care of yourself, take care of your public institutions (ministries of principles on financial education have
money’ is the official theme of GMW2021 finance and education, central banks, been endorsed in international for a like
Campaign. If you are This theme highlights the importance of financial regulatory authorities and the G20 and APEC. Members meet twice
interested to learn more building financial resilience and staying so on), financial institutions and a year to share experiences, discuss
healthy in the current context. This their associations, civil society strategic priorities and develop policy
about how to use social theme may be used by all participants organisations, youth associations, responses. Learn more here.
media to share news to create their own GMW activities. universities and schools, education
Depending on the national context and and health professionals, parents and ***
about GMW before, designed activities, participants may also any organisation that may play a role GMW’s first edition was in 2012,
during (22-28 March 2021) continue to use the permanent GMW in ensuring that young people become and since then the campaign reached
slogan ‘Learn. Save. Earn.’ Learn more financially literate. more than 170 countries and economies
and after the Week, then about the theme and slogan here. worldwide.
this Toolkit is for you.
This guidebook includes: Learn more at ‘About’ section on www.globalmoneyweek.org
details about the
Campaign, suggestions
for social media, sample ABOUT GMW SOCIAL MEDIA
posts, visuals, and more.
The purpose of this CONTENTS
toolkit is to help you to Connect with us and follow GMW online:
raise awareness about Welcome to the GMW Social Media Toolkit ............................................................. 2
your GMW and engage @GlobalMoneyWeek
others in your community About Global Money Week (GMW)................................................................................3
Note! Please make sure to subscribe to our
to support children and
young people in learning About GMW social media...................................................................................................3 NEW GMW YouTube channel here.
about financial literacy
from an early age. Suggestions for social media channels......................................................................4
Use these official hashtags:
Sample posts..............................................................................................................................5
#GlobalMoneyWeek2021
#TakeCareOfYourMoney
Visuals .......................................................................................................................................... 9 #LearnSaveEarn
Questions? Contact Us........................................................................................................12
Check out GMW website for more details:
www.globalmoneyweek.org
2 3
SUGGESTIONS FOR SOCIAL MEDIA CHANNELS SAMPLE POSTS
Social networking sites can reach a large audience with little or no cost – use existing accounts, or ask colleagues, partners These samples are here to support you in your social media before, during and after GMW. You can copy-paste these sample
and volunteers to promote GMW through their personal profiles. Also, please keep the following in mind: posts directly or can use these as an inspiration to create your own customised posts.
PRE-GMW
Remember to update your statuses regularly, and cross-promote all of your social media content.
When posting on social platforms, be sure that each post includes a visual element of some kind (video, infographic,
photo, or other image).
SAMPLE POSTS FOR
Tag @GlobalMoneyWeek with #GlobalMoneyWeek2021. To highlight GMW2021 theme on social media, please use
#TakeCareOfYourMoney and for GMW slogan #LearnSaveEarn. Also, you can use an additional hashtag Suggested timeline for the posts 02 January - 22 March 2021
#GMW2021Preparations to share content from your planning months prior to the Week. You can post these on and elsewhere.
Feel welcome to share your GMW posts on other social media platforms such as, Snapchat, TikTok, and other, too.
Facebook
• Share your posts, news and updates with others. Tag @GlobalMoneyWeek with #GlobalMoneyWeek2021, Save the dates: 22-28 March for Everyone should learn to manage money
additionally add #GMW2021Preparations to highlight your planning months prior to the Week.
• Create a GMW event and send invitations to your network, share information and status updates with others. #GlobalMoneyWeek2021 We’re proud to wisely, including #children #youth The earlier,
• Use the search facility to find other local GMW events and Facebook users with shared interests. be part of this annual financial awareness the better. Join us during 22-28 March to
• Use Facebook Live to share live videos from your GMW events and activities during the Week. campaign highlighting the importance celebrate #GlobalMoneyWeek2021
• Use Facebook Stories to share news and updates from your GMW celebrations with a wider audience. of teaching #children #youth about @GlobalMoneyWeek For more ideas or how
........................................................................................................................................................................................... #financialeducation #financialliteracy Visit to join visit www.globalmoneyweek.org
globalmoneyweek.org to find out more!
Twitter
• Use tweets for positive messages, calls for action, or to highlight key information about your GMW event and
activities. Using hashtag #GlobalMoneyWeek2021 and tagging @GlobalMoneyWeek, makes it easy for
Twitter users to search for information about events locally and to connect with the global celebrations.
• Include photos and videos in your posts and feel welcome to Retweet posts created by others.
...........................................................................................................................................................................................
Instagram
• Take photos and videos during preparations, the Week and post-GMW. Share these by tagging
@GlobalMoneyWeek with #GlobalMoneyWeek2021. Additionally add #GMW2021Preparations to highlight Join us (at/@ your business/organisation/ We (at/@ your business/ organisation/
your planning months prior to the Campaign. Also, you can choose to cross-post them to Facebook, Twitter institution name here) in our campaign for institution name here) have joined
and/or Tumblr before publishing the content on Instagram. #GlobalMoneyWeek2021 to encourage #GlobalMoneyWeek2021! Join us to inspire
Note! Instagram does not support hyperlinks in captions. You must add the link into your Bio (Click ‘Edit #children #youth to save and manage their
Profile’ to add a URL). Then, direct your followers to the link by adding ‘Click the link in my bio to read all about
#children #youth to #save and manage their
it!’ to your caption. money wisely. This year’s @GlobalMoneyWeek money wisely. This year’s @GlobalMoneyWeek
• Use Instagram Stories to share news and updates from your GMW celebrations with a wider audience. is taking place 22-28 March. See more: is taking place 22-28 March. Learn more:
• Use popular hashtags that are trending on Instagram to link them to your posts. This way more people can www.globalmoneyweek.org www.globalmoneyweek.org
hear about your GMW events and activities. Some of the hashtags that you might want to use are:
#campaign #advocacy #impact #socialimpact #makeadifference #education #financialeducation
#financialliteracy #financialinclusion #children #kids #youth #youthempowerment #global #international
#photooftheday #picoftheday #follow. Also, include your country and city as hashtags.
...........................................................................................................................................................................................
YouTube
• Upload videos to YouTube to promote, inform, and educate others about your GMW. You can include the
link to your YouTube video or channel in posts on website, Facebook, Twitter, LinkedIn and on your Instagram
profile. Only a few weeks to go until the 9th
• Don’t forget to tag @GlobalMoneyWeek with #GlobalMoneyWeek2021 where possible. edition of @GlobalMoneyWeek #campaign
........................................................................................................................................................................................... Join the #GlobalMoneyWeek2021 during
22-28 March and help #children #youth
LinkedIn to learn about #moneymatters #saving
• Create posts about your GMW plans, preparations, live events, and Campaign highlights and share these with #budgeting #investing #financialliteracy
your network on LinkedIn. Help us raise awareness about the Campaign!
• You can also write an article on LinkedIn, upload YouTube videos and your GMW resources, add images or
#financialeducation #worldwide
SlideShare presentations to your updates.
• Include the official GMW hashtag #GlobalMoneyWeek2021 and other, for example:
#campaign #advocacy #impact #socialimpact #makeadifference #education #financialeducation
#financialliteracy #financialinclusion #children #kids #youth #youthempowerment
4 5
Let’s raise awareness about The 9th edition of @GlobalMoneyWeek is This year’s #GlobalMoneyWeek2021 is a great
#financialeducation #financialInclusion officially on! Follow #GlobalMoneyWeek2021 opportunity for everyone to engage #children
for #children #youth! Join to stay updated about the events and #youth in activities around the topic of ‘Take
#GlobalMoneyWeek2021 activities for #children #youth that are care of yourself, take care of your money’
@GlobalMoneyWeek during 22-28 March taking place now in over 100 countries #TakeCareOfYourMoney #LearnSaveEarn
and help today’s youth to become better worldwide! #campaign #financialeducation Join the conversation @GlobalMoneyWeek!
money managers who can transfer their #financialliteracy #countries #financialeducation
skills to their #communities
So much happened during Break the taboo! Talk to #children #youth
#GlobalMoneyWeek2021! (at/@ your during #GlobalMoneyWeek2021
business/ organisation/ institution @GlobalMoneyWeek about #money #saving
@GlobalMoneyWeek is an annual The earlier #children #youth learn about name here) we held our online Launch #budgeting #investing #moneymatters
financial awareness campaign built to #money #saving #investment #budgeting Event together with (at/@ your partner to include them in #financialeducation
inspire #children and #youth to learn the better they manage their personal organisation’s name here) followed #financialliteracy conversation! This way we
about #moneymatters #financialliteracy finances throughout their lives. Join by #financialeducation sessions on can better prepare them for their futures.
#personalfinance #financialeducation #GlobalMoneyWeek2021 during 22-28 #LearnSaveEarn for over 50 #children #youth
#saving #budgeting and so much more! March 2021 in over 100 countries! Explore
Join #GlobalMoneyWeek2021 and share more www.globalmoneyweek.org
how you will take part?
This week is #GlobalMoneyWeek2021!
SAMPLE POSTS FOR DURING GMW Happy @GlobalMoneyWeek! This financial
awareness #campaign, organised by the INFE
Suggested timeline for the posts 22 - 28 March 2021 @OECD, is built to inspire #children #youth to
You can post these on and elsewhere. learn about #moneymatters #financialliteracy
#financialeducation to become empowered
economic citizens.
Happy #GlobalMoneyWeek2021! It is a Week We (at/@ your business/ organisation/
for the world’s largest money awareness institution name here) are so excited
#campaign for #children #youth to learn to Launch #GlobalMoneyWeek2021!
about money managing skills through Students are ready for online workshops
fun events and activities in over 100 on #saving #spending #budgeting. Drawing
countries worldwide. #financialeducation competition on #TakeCareOfYourMoney
#financialliteracy @GlobalMoneyWeek has started!
Learn more at ‘Media’ section on www.globalmoneyweek.org
6 7
SAMPLE POSTS FOR POST-GMW VISUALS
Suggested timeline for the posts 29 March - 12 April 2021 The following visuals have been created for Facebook, Twitter, Instagram, YouTube and LinkedIn. These have been designed with
You can post these on and elsewhere. recommended dimensions so that the important message is well displayed on certain views and on all devices from smartphones
to computer screens. We suggest to add these on your social media profiles to raise awareness about upcoming GMW!
All these visuals can be downloaded on www.globalmoneyweek.org/gmw-media/social-media.html
And, on www.globalmoneyweek.org/gmw-logos-designs.html
What an action-packed @GlobalMoneyWeek For those of you who held events for Facebook Cover Photo
This displays at 820x312 pixels. You can add it to your Facebook profile.
worth remembering! #GlobalMoneyWeek2021 #GlobalMoneyWeek2021, feel proud!
saw #children #youth involved in 1000+ You helped to provide vital #knowledge
activities planned around the topics of ‘Take and #skills to #children #youth. It is
care of yourself, take care of your money’ important to extend these skills beyond
#TakeCareOfYourMoney #LearnSaveEarn @GlobalMoneyWeek and engage
#financialeducation in 100+ countries them in learning about #moneymatters
#financialliteracy
Glad to have witnessed yet another amazing Last week was amazing to see so
edition of the @GlobalMoneyWeek in many #governments #NGOs #schools
over 100 countries! Nice to see many #stockexchanges #moneymusems #banks
organisations engaging #children #youth #entrepreneurs inspiring #children
on #financialliteracy #financialeducation #youth about #financialliteracy during
#LearnSaveEarn during and beyond #GlobalMoneyWeek2021
#GlobalMoneyWeek2021 #advocacy @GlobalMoneyWeek to better prepare them
#campaign for their financial futures!
Twitter Header Image
This displays at 1500x500 pixels. You can add it to your Twitter profile.
So much happened during We (at/@ your business/ organisation/
#GlobalMoneyWeek2021 during 22-28 March! institution name here) thank everyone
Get inspired for the next edition by exploring (at/@ your partner organisation’s name
country pages on GMW #financialliteracy here) for your support for our online
during @GlobalMoneyWeek #campaign #financialliteracy lessons for #children
#advocacy and beyond #youth during #GlobalMoneyWeek2021!
www.globalmoneyweek.org/countries We look forward to next year’s
@GlobalMoneyWeek!
8 9
YouTube Banner Image LinkedIn Background Photo
This has been designed as a 2048 x 1152 pixels visual. The message has been placed within 1235 x 338 pixels size space. This is to This displays at 1584x396 pixels. You can add it to your LinkedIn profile.
guarantee the best solution in all views and screens from mobile to computers. You can add it to your YouTube channel.
Banners for daily GMW posts
These display at 500x500 pixels. You can use these for sample posts or create your own on
Instagram Profile Photo
This displays at 320x320 pixels. You can use it for profile photo.
All these visuals can be downloaded on www.globalmoneyweek.org/gmw-media/social-media.html
And, on www.globalmoneyweek.org/gmw-logos-designs.html
10 11
Questions? Contact Us The OECD International Network on Financial Education (OECD/INFE) 2 rue André Pascal, 75775 Paris Cedex 16, France www.oecd.org/financial/education GMW_Secretariat@oecd.org +33 (0)1 45 24 85 55 Follow GMW online! www.globalmoneyweek.org Check out the GMW website for more information on activities, resources, participating countries, media and previous GMWs. @GlobalMoneyWeek Follow us on social media @GlobalMoneyWeek. Use the official GMW hashtags #GlobalMoneyWeek2021 #TakeCareOfYourMoney #LearnSaveEarn 12
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