Guide Formulations

Guide Formulations

Guide Formulations

Guide Formulations

Guide Formulations

The KCC Corporation is a family owned business founded in 1958 which employs over 4,600 people in 17 countries. The company is headquartered in Seoul, South Korea and are a global leader in coatings and speciality chemicals. KCC is a proud, relatively new entrant to the silicones industry, with functional siloxane ingredients designed to meet the ever growing global demands for safe, effective and environmentally sound technology, with a strong focus on the personal care sector. Basildon Chemicals is a UK based specialist manufacturer and formulator of silicone emulsions and silicone compounds for the personal care sector.

Established in 1971, they are renowned as a company with a history of excellence in the emulsification of silicones. In April 2011, Basildon Chemicals was purchased by the KCC Corporation and, to this day, continue their focus on the consumer markets of food, pharmaceuticals and personal care. About us

Guide Formulations

Korean Trends KCC Beauty brings together under one brand an exciting range of raw materials for Personal Care, based on the combined strengths of both KCC Silicones and Basildon Chemicals. With personal care manufacturing and technical service centres in Korea and the UK, and a new plant in China; KCC Beauty is well positioned to meet our customers’ increasing needs for innovative technology and formulation support. KCC Beauty is driven by the latest trends in the Asian personal care market. We work closely with our customers to help create sophisticated and innovative formulations, see examples of these on pages marked with...

KCC Beauty, Formulating the Future Korean Trends Hair Care 06 Argan Leave-In Hair Essence (CC-30) 07 Coconut Oil Shampoo with SeraShine® EM 807 (PS-18) 08 Coconut Oil Conditioner with SeraShine® EM 807 (RC-21) 09 Scalp Scaling Ampoule (ST-2) 10 Damage Care Hair Pack (IT-12) 11 Anti-Frizz Conditioner (RC-22) 12 Glossy Hair Tonic (CC-31) 13 Drizzle Defence Spray (CC-32) 14 Anti-Frizz Shine Serum (CC-28) 14 Anti-Frizz Shine Serum - D5 Free (CC-29) Skin Care 15 Moroccan Argan Oil Cream (FM-5) 16 Waterfull Cream (SJ15S_02) 17 Pearly Hydro Serum (SJ_13) 18 Sebum Control Mist for Men (SJ15F_09) 19 Moisturising Serum for Men (Preservative Free) (SJ_14) 20 Physical Tone Up Sunscreen SPF35, PA++ (MS_10) Colour Cosmetics 21 Transparent Pore Primer (MJ16S_04) 22 Perfect Fit Make-up Base Primer (Green) (MS_05) 23 Anti-Pollution Foundation SPF50+, PA+++ (MS_07) 24 Ink Tinted Foundation (MS_08) 25 Intense Lasting Cover Cushion Pact (MS_09) Index 5

6 Guide Formulation Hair Care Argan Leave-In Hair Essence (CC-30) This light hair lotion is quick to absorb into wet or dry hair, without the need for rinsing. SeraShine® EM 802 offers excellent wet and dry conditioning, whilst SeraSense® SF 1.3D gives instant detangling. Both products contain less than 0.1% D4 & D5. Raw Material/INCI Name % w/w Trade name/Supplier Function Aqua (Water) To 100 - Vehicle Disodium EDTA 0.02 Edeta BD/BASF Chelating Agent Sodium Benzoate 0.40 Surfac Sodium Benzoate BP/ Surfachem Preservative Polyquaternium-37 (and) Hydrogenated Polydecene (and) Trideceth-6 (and) Aqua 4.00 VisCaress HPD/Croda Thickener Dimethicone 2.00 SeraSense® SF 1.3D/KCC Beauty Detangling Dimethicone (and) Argania Spinosa (Argan) Kernal Oil (and) Laureth-4 (and) C12-14 sec-Pareth-9 3.85 SeraShine® EM 802/KCC Beauty Conditioning Agent Parfum (Fragrance) 0.60 Argan & Coconut (A) Fragrance/ AFF Ltd Fragrance Citric Acid 0.10 Surfac Citric Acid Monohydrate/Surfachem pH Adjuster Typical Properties Appearance: White lotion Viscosity @ 25°C: 20,000 – 25,000cP (Brookfield Helipath, T Bar C, 10rpm) pH @ 25°C: 4.4 – 4.9 Method • Mix the water, EDTA and sodium benzoate and stir until dissolved.

• Add the VisCaress, stir until thickened; homogenisation may be required. • Add the rest of the ingredients in order.

Korean Trends Guide Formulation Hair Care Coconut Oil Shampoo with SeraShine® EM 807 (PS-18) IntroducingSeraShine®EM807;ourbrandnewemulsioncontaininganoptimisedblendofc oconut andoliveoil. Conditioningbenefitscanbeseenoverseveralwashes,particularlywhenincorporated intoshampoo. SeraShine®EM807leaveshairsignificantlysofterthenwhenusingneatoil. Raw Material/INCI Name % w/w Trade name/Supplier Function Aqua (Water) To 100 - Vehicle Glycerin 0.25 Surfac G995V/Surfachem Humectant Polyquaternium-10 0.25 Celquat SC230M/Azelis (Akzo Nobel) Conditioning/ Deposition Agent Sodium Laureth Sulfate 33.68 Steol CS-230 KE/Surfachem (Stepan) Anionic Surfactant Acrylates Copolymer 4.00 Carbopol Aqua SF-1/Surfachem (Lubrizol) Suspending Agent Cocamidopropyl Betaine 8.57 Surfac B4/Surfachem Amphoteric Surfactant Sodium Hydroxide 0.31 Sodium Hydroxide Liquor 32%/ Univar pH Adjuster Glycol Distearate (and) Laureth-4 (and) Cocamidopropyl Betaine 3.00 Tego Pearl N300/Surfachem (Evonik) Pearliser Cocos Nucifera (Coconut) Oil (and) Olea Europaea (Olive) Fruit Oil (and) Laureth-4 (and) C12-14 sec-Pareth-9 3.85 SeraShine® EM 807/KCC Beauty Conditioning Agent Parfum (Fragrance) 1.00 Argan & Coconut (B)/AFF Ltd Fragrance Caprylyl Glycol (and) Caprylhydroxamic Acid (and) Glycerin 1.00 Spectrastat/Azelis (Inolex) Preservative Citric Acid 0.35 Surfac Citric Acid Mono BP/ Surfachem pH Adjuster Sodium Chloride 0.50 Sodium Chloride PDV/British Salt Thickener Typical Properties Appearance: White, pearlised, viscous liquid Viscosity @ 25°C: 9,000 – 11,000cPs (Brookfield RVT, Sp3, 10rpm) pH @ 25°C: 6.2 – 6.6 Method • Add the water to the vessel.

• Premix the glycerin and polyquaternium-10, add to the water and stir until clear. • Add the SLES. Stir until homogenous and add the acrylates copolymer, then the CAPB. Adjust to pH 6.50 – 7.50 using sodium hydroxide.

• Add the rest of the ingredients in order. • Adjust viscosity and pH to spec. 7

Guide Formulation Hair Care Scalp Scaling Ampoule (ST-2) Caring for the scalp is just as important as caring for the hair in Korea. This rinse-off treatment is designed to be massaged into the hair and scalp. SeraShine® EM 121 is an excellent conditioner, which also smoothes and repairs damage. It also contains less than 0.1% D4 and D5. Raw Material/INCI Name % w/w Trade name/Supplier Function Aqua (Water) To 100 - Vehicle Glycerin 1.00 Surfac G995V/Surfachem Humectant Hydroxyethylcellulose 1.00 Natrosol 250 HHR-PC/Ashland Thickener Citric Acid 0.40 Surfac Citric Acid Mono BP/ Surfachem pH Adjuster Cetearyl Alcohol 5.50 Crodacol CS90/Croda Bodifying Fat Behentrimonium Methosulfate (and) Quaternium-87 (and) Cetearyl Alcohol 0.50 Crodazosoft MCC/Croda Conditioning Fat Cetyl Stearate (and) Isostearyl Isostearate (and) Cetyl Alcohol (and) Potassium Cetyl Phosphate (and) Stearic Acid 1.00 DuraQuench IQ SA/Croda Scalp Moisturising Defenscalp 0.50 Water (and) Epilobium Angustifolium Flower/ Leaf/Stem Extract/Infinity Ingredients (IFF Lucas Meyer) Scalp Soothing Dimethicone (and) C12-14 sec-Pareth-5 (and) C12-14 sec- Pareth-9 4.00 SeraShine® EM 121/KCC Beauty Conditioning Agent Parfum (Fragrance) 0.50 Fresh Locks Fragrance/AFF Ltd Fragrance Phenoxyethanol (and) Benzyl Alcohol (and) Potassium Sorbate (and) Aqua (and) Tocopherol 1.00 Euxyl K700/Schülke Preservative Typical Properties Appearance: Viscous, white emulsion Viscosity @ 25°C: 10,000 – 20,000cP (Brookfield Helipath, T bar C, 10rpm) pH @ 25°C: 3.5 – 4.5 Method • Add the water to the vessel.

Begin heating to 85°C. • Premix the glycerin with the HEC and add to the water. The product will thicken once fully dispersed.

• Add the citric acid, stir until homogenous. • Add the fats, once at 85°C, ensure the fats have melted and transfer the batch to the homogeniser. Homogenise at 3000rpm for 3 – 5 mins, until white and smooth. Transfer back to the paddle stirrer and stir slowly, allowing to cool. • Once below 40°C, add the rest of the ingredients in order, stirring well between additions. • Check pH and viscosity. 9 Korean Trends 8 Guide Formulation Hair Care Coconut Oil Conditioner with SeraShine® EM 807 (RC-21) Introducing SeraShine® EM 807; our brand new emulsion containing an optimised blend of coconut and olive oil.

Improves wet & dry combing and smoothness. SeraShine® EM 807 leaves hair significantly softer than when using neat oil.

Raw Material/INCI Name % w/w Trade name/Supplier Function Aqua (Water) To 100 - Vehicle Disodium EDTA 0.20 Edeta BD/BASF Chelating Agent Glycerin 1.50 Surfac G995V/Surfachem Humectant Hydroxyethylcellulose 1.50 Natrosol 250 HHR-PC/IMCD (Ashland) Thickener Citric Acid 0.40 Surfac Citric Acid Monohydrate BP/Surfachem pH Adjuster Cetearyl Alcohol 0.50 Crodacol CS90/Croda Bodifying Fat Stearyl Alcohol 0.50 Crodacol S95/Croda Bodifying Fat Behentrimonium Chloride (and) Isopropyl Alcohol 0.20 Incroquat Behenyl TMC-85/ Croda Conditioning Fat Cocos Nucifera (Coconut) Oil (and) Olea Europaea (Olive) Fruit Oil (and) Laureth-4 (and) C12-14 sec-Pareth-9 3.85 SeraShine® EM 807/KCC Beauty Conditioning Agent Parfum (Fragrance) 1.00 Argan & Coconut (B)/AFF Ltd Fragrance Phenoxyethanol (and) Benzyl Alcohol (and) Potassium Sorbate (and) Aqua (and) Tocopherol 1.00 Euxyl K700/Schülke Preservative Typical Properties Appearance: White, viscous emulsion Viscosity @ 25°C: 10,000 – 20,000cPs (Brookfield Helipath, T Bar C,10rpm) pH @ 25°C: 3.0 – 4.0 Method • Add the water to the vessel and begin to stir.

• Premix the glycerin and hydroxyethylcellulose, add to the water and stir until thickened. Continue to heat to 80 – 85°C. Add the fats and stir until melted. Homogenise at 3000rpm until smooth and white.

• Cool to below 40°C and add the remaining ingredients in order.

10 Guide Formulation Hair Care Damage Care Hair Pack (IT-12) This intensive treatment is perfect for nourishing damaged locks. SeraShine® EM 222 is an excellent conditioning agent when incorporated into conditioners. It offers superior wet and dry combing, smoothing and damage repair. Raw Material/INCI Name % w/w Trade name/Supplier Function Aqua (Water) To 100 - Vehicle Glycerin 1.00 Surfac G995V/Surfachem Humectant Hydroxyethylcellulose 0.70 Natrosol 250 HHR-PC/Ashland Thickener Bis-(Ethyl PPG-3 Behenate) Dimonium Methosulfate (and) Behenamidopropyl Dimethylamine 1.00 Terraquat BD/Croda Conditioning Fat Citric Acid 0.41 Surfac Citric Acid Mono BP/ Surfachem pH Adjuster Cetearyl Alcohol 1.50 Crodacol CS90/Croda Bodifying Fat Cetyl Alcohol 3.00 Crodacol C90/Croda Bodifying Fat Dimethiconol (and) C11-15 sec-Pareth-12 (and) Sodium Dodecylbenzenesulfonate 4.00 SeraShine® EM 222/KCC Beauty Conditioning/Repairs Damage Parfum (Fragrance) 0.50 Ultimate Style Fragrance/ AFF Ltd Fragrance Phenoxyethanol (and) Benzyl Alcohol (and) Potassium Sorbate (and) Aqua (and) Tocopherol 1.00 Euxyl K700/Schülke Preservative Typical Properties Appearance: Viscous, white emulsion Viscosity @ 25°C: 10,000 - 20,000cP (Brookfield Helipath, T bar C, 10rpm) pH @ 25°C: 3.5 – 4.5 Method • Add the water to the vessel.

Begin heating to 85°C. • Premix the glycerin with the HEC and add to the water. The product will thicken once fully dispersed.

• Add the citric acid, stir until homogenous. • Add the fats, once at 85°C, ensure the fats have melted and transfer the batch to the homogeniser. Homogenise at 3,000rpm for 3 – 5 mins, until white and smooth. Transfer back to the paddle stirrer and stir slowly, allowing to cool. • Once below 40°C, add the rest of the ingredients in order, stirring well between additions. • Check pH and viscosity. Korean Trends • Guide Formulation Hair Care Anti-Frizz Conditioner (RC-23) Say goodbye to frizzy hair thanks to SeraSense® RB 23, which defines curls and gives humidity resistance. This blend of volatile dimethicone and film-forming resin offers instant and long-lasting conditioning for even the wildest of locks.

Raw Material/INCI Name % w/w Trade name/Supplier Function Aqua (Water) To 100 - Vehicle Disodium EDTA 0.20 Edeta BD/BASF Chelating Agent Glycerin 1.50 Surfac G995V/Surfachem Humectant Hydroxyethylcellulose 1.50 Natrosol 250 HHR-PC/IMCD (Ashland) Thickener Citric Acid 0.33 Surfac Citric Acid Monohydrate BP/Surfachem pH Adjuster Cetyl Alcohol 1.00 Crodacol C90/Croda Bodifying Fat Stearyl Alcohol 1.00 Crodacol S95/Croda Bodifying Fat Behentrimonium Chloride (and) Isopropyl Alcohol 0.25 Incroquat Behenyl TMC-85/ Croda Conditioning Fat Dimethicone (and) Trimethylsiloxysilicate 2.00 SeraSense® RB 23/KCC Beauty Anti-Frizz, Humidity Resistance Parfum (Fragrance) 0.50 Ultimate Style/AFF Ltd Fragrance Phenoxyethanol (and) Benzyl Alcohol (and) Potassium Sorbate (and) Aqua (and) Tocopherol 1.00 Euxyl K700/Schülke Preservative Typical Properties Appearance: White, viscous emulsion Viscosity @ 25°C: 15,000 – 25,000cPs (Brookfield Helipath, T Bar C,10rpm) pH @ 25°C: 3.0 – 4.0 Method • Add the water to the vessel and begin to stir.

• Premix the glycerin and hydroxyethylcellulose, add to the water and stir until thickened. Continue to heat to 80 – 85°C. Add the fats and stir until melted. Homogenise at 3000rpm until smooth and white.

• Cool to below 40°C and add the remaining ingredients in order. 11

12 Guide Formulation Hair Care Glossy Hair Tonic (CC-31) This leave-in spray conditioner will leave the hair easy to comb and glossy, due to the addition of SeraShine® EM 501C. This unique microemulsion allows for clear products, without the need for a suspending agent. It also contains less than 0.1% D4 and D5. Raw Material/INCI Name % w/w Trade name/Supplier Function Aqua (Water) To 100 - Vehicle Glycerin 1.00 Surfac G995V/Surfachem Humectant Butylene Glycol (and) Water (and) Dextran (and) Acetyl Tetrapeptide-3 (and) Trifolium Pratense (Clover) Flower Extract 2.00 Capixyl/Infinity Ingredients (IFF Lucas Meyer) Hair Growth Active Sodium Benzoate 0.30 Surfac Sodium Benzoate BP/ Surfachem Preservative Silicone Quaternium-17 (and) Phenyl Trimethicone (and) Laureth-4 (and) Laureth-23 5.00 SeraShine® EM 501C/KCC Beauty Conditioning Agent Parfum (Fragrance) 0.05 Fresh Locks/AFF Ltd Fragrance Polysorbate 20 0.50 Tween 20/Croda Solubiliser Citric Acid 0.18 Surfac Citric Acid Mono BP/ Surfachem pH Adjuster Typical Properties Appearance: Slightly hazy, water-thin liquid Viscosity @ 25°C: n/a pH @ 25°C: 4.2 – 4.8 Method • Add the water to the vessel.

• Add the remaining ingredients in order, stirring well between additions. Korean Trends Guide Formulation Hair Care Drizzle Defence Spray (CC-32) This leave-in spray offers frizz resistance against the elements, thanks to the combination of SeraSense® RB 21 and SeraSense® AC 16.

Raw Material/INCI Name % w/w Trade name/Supplier Function Aqua (Water) To 100 - Vehicle Alcohol Denat. 55.00 DEB 96%/Tennants Solvent Dimethicone (and) Trimethylsiloxysilicate 1.00 SeraSense® RB 21/KCC Beauty Anti-Frizz/Water Resistance Dimethicone (and) Dimethicone/Acrylates Copolymer 1.00 SeraSense® AC 16/KCC Beauty Anti-Frizz/Water Resistance Cetrimonium Chloride 1.67 Incroquat CTC-30/Croda Conditioning Agent Caesalpinia Spinosa Fruit Extract (and) Propylene Glycol (and) Helianthus Annuus (Sunflower) Sprout Extract (and) Sodium Benzoate (and) Phenoxyethanol (and) Aqua 1.00 KeraGuard/Safic-Alcan(Mibelle) Anti-Pollution/UV Parfum (Fragrance) 0.10 Ultimate Style/AFF Ltd Fragrance Typical Properties Appearance: Colourless, water-thin liquid Viscosity @ 25°C: n/a pH @ 25°C: 5.5 – 6.5 Method • Add the water to the vessel.

• Premix the alcohol with the RB 21 and AC 16. Add to the batch. • Add the remaining ingredients in order, stirring well between additions. 13

14 Guide Formulation Hair Care Anti-Frizz Shine Serum (CC-28) SeraSense® GB 34 is an excellent anti-frizz and shine agent for hair. It also contains less than 0.1% D4 and D5. Raw Material/INCI Name % w/w Trade name/Supplier Function Dimethicone (and) Dimethiconol 55.81 SeraSense® GB 34/KCC Beauty Smoothes Hair/Adds Shine Cyclopentasiloxane 44.19 SeraSense® SF CM5/KCC Beauty Solvent Anti-Frizz Shine Serum – D5 Free (CC-29) SeraSense® GB 34 is an excellent anti-frizz and shine agent for hair. All products in this formulation have D4 and D5 levels below 0.1%.

Raw Material/INCI Name % w/w Trade name/Supplier Function Dimethicone (and) Dimethiconol 57.97 SeraSense® GB 34/KCC Beauty Smoothes Hair/Adds Shine Dimethicone 8.41 SeraSense® SF 1.3D/KCC Beauty Solvent Dimethicone 33.62 SeraSense® SF 6D/KCC Beauty Solvent Typical Properties Appearance: Clear, colourless, liquid Viscosity @ 25°C: ~500cP (Brookfield RVT, Sp4, 50rpm) pH @ 25°C: n/a Method • Mix the ingredients in order, stirring well between additions.

Guide Formulation Skin Care Moroccan Argan Oil Cream (FM-5) SeraShine® EM 801 conditions and softens skin for a luxurious feel. Emulsifying Argan Oil allows for more stable formulations, gives a softer initial touch and is easier to spread than when incorporating neat oil.

Raw Material/INCI Name % w/w Trade name/Supplier Function Phase A Glyceryl Stearate 5.50 Cutina GMS-SE/Cornelius (BASF) Viscosity Modifier Stearic Acid (and) Palmitic Acid 1.50 Cutina FS 45/Cornelius (BASF) Emulsifier Cetearyl Alcohol 3.00 Crodacol CS90/Croda Viscosity Modifier Olus Oil (and) Hydrogenated Vegetable Oil (and) Euphorbia Cerifera (Candelilla) Wax 1.00 Cegesoft VP/Cornelius (BASF) Emollient Caprylyl Caprylate/Caprate 8.00 Cetiol RLF/Cornelius (BASF) Emollient Olus Oil 6.00 Cegesoft PS 6/Cornelius (BASF) Emollient Caprylic/Capric Triglyceride 6.00 Crodamol GTCC/Croda Emollient Tocopherol 0.50 dl-α-Tocopherol/Adina (DSM) Anti-oxidant Xanthan Gum 0.20 XGF FEDCS-PC/Surfachem (Jungbunzlauer) Viscosity Modifier Phase B Glycerin 8.00 Surfac G995V/Surfachem Humectant Aqua (Water) To 100 - Vehicle Phase C Phenoxyethanol (and) Ethylhexylglycerin 1.00 Euxyl PE9010/Schülke Preservative Argania Spinosa (Argan) Kernal Oil (and) C12-14 sec-Pareth-5 (and) C12-14 sec- Pareth-9 3.85 SeraShine® EM 801/KCC Beauty Skin Conditioning Parfum (Fragrance) 0.20 Smooth Skin Fragrance/AFF Ltd Fragrance Typical Properties Appearance: Viscous, white cream Viscosity @ 25°C: 15,000 – 20,000cP (Brookfield RVT, Sp5, 10rpm) pH @ 25°C: 6.5 – 7.5 Method • Add the ingredients of Phase A to the vessel and heat to 80 – 85°C.

• In a separate vessel, mix the ingredients of Phase B whilst heating to 80 – 85°C. When both phases are at 80 – 85°C, add B to A whilst stirring.

• Once homogenous, allow to cool to 50°C. When at 50°C, homogenise until white and smooth. Return to the stirrer and allow to cool to 40°C. • Once below 40°C, add the rest of the ingredients in order, stirring well between additions. • Check pH and viscosity. 15

16 Guide Formulation Skin Care Waterfull Cream (SJ15S_02A) This quick-break formulation is super- lightweight giving a cool, watery feeling. SeraSol® EL 92A is an emulsifying elastomer, making it extremely stable with a soft, powdery after-feel. SeraSense®SF CM5 gives fast absorbtion and a cool feeling.

Raw Material/INCI Name % w/w Trade name/Supplier Function Phase A Dimethicone (and) Dimethicone/PEG-10/15 Crosspolymer 4.00 SeraSol® EL 92A/KCC Beauty W/O Emulsifier Cyclopentasiloxane 12.00 SeraSense® SF CM5/KCC Beauty Fast Absorption/ Moisturising Phase B Aqua (Water) To 100 - Vehicle Glycerin 35.00 Various Humectant Portulaca Oleracea Extract 3.00 Various Skin Conditioning Sodium Chloride 1.20 Various Buffer Phase C Phenoxyethanol 0.30 Various Preservative Parfum (Fragrance) q.s. - Fragrance Typical Properties Appearance: Translucent, viscous gel Viscosity @ 25°C: >60000cP (Brookfield LVDV II, LV-4, 6rpm) pH @ 25°C: n/a Method • Mix the ingredients of Phase A until homogenous.

• In a separate vessel, mix the ingredients of Phase B, then add to Phase A. • Add the ingredients of Phase C, stirring until homogenous. • Check pH and viscosity.

Korean Trends 17 Korean Trends Guide Formulation Skin Care Pearly Hydro Serum (SJ_13) Thislightoilandalcohol-freeserumgivesamoisturisedfeelingtoskin. SeraSilk®EM605smoothesthe skin,withoutfeelingtackybutformingamoisturisingfilmontheskin. Raw Material/INCI Name % w/w Trade name/Supplier Function Phase A Aqua (Water) To 100 - Vehicle Sodium Hyaluronate (1% solution) 10.00 Various Humectant Portulaca Oleracea Extract 3.00 Various Skin Conditioning Disodium EDTA 0.02 Various Chelating Agent Glycerin 10.00 Various Humectant Butylene Glycol 35.00 Various Humectant 1,2-Hexanediol 2.00 Various Solvent Phase B Aqua (Water) 5.00 - Vehicle Arginine 0.03 Various pH Adjuster Phase C Dimethicone (and) Water (and) Glycerin (and) Butylene Glycol (and) Glycereth-20 (and) Pentylene Glycol (and) Dimethicone/Vinyl Dimethicone Crosspolymer (and) Phenoxyethanol (and) Carbomer (and) Amodimethicone (and) Sodium Hydroxide (and) Disodium EDTA 4.00 SeraSilk® EM 605/KCC Beauty Skin Conditioning/ Moisturising Film Former Phase D Ammonium Acryloyldimethyltaurate/VP Copolymer 0.70 Aristoflex AVC/Clariant Viscosity Modifier Parfum (Fragrance) q.s.

- Fragrance Titanium Dioxide (and) Mica (and) Silica 0.03 Timiron Splendid Violet/Merck Aesthetics Typical Properties Appearance: Low viscosity, transparent emulsion Viscosity @ 25°C: 10,000 – 15,000cP (Brookfield LVDV II, LV-4, 6rpm) pH @ 25°C: 4.5 – 6.5 Method • Mix the ingredients of Phase A until homogenous. • Add B to A and mix until homogenous. • Add C and D and mix until homogenous.

18 19 Korean Trends Guide Formulation Skin Care Sebum Control Mist for Men (SJ15F_09) An easy to use formulation to be spritzed over the face after moisturising. SeraSilk® EM 602 is an emulsion of elastomer powder, therefore absorbing sebum and mattifying the skin. SeraSense® SF MTM is highly volatile, allowing for fast absorption of the product. Raw Material/INCI Name % w/w Trade name/Supplier Function Phase A Aqua (Water) To 100 - Vehicle Butylene Glycol 5.00 Various Humectant Disodium EDTA 0.02 Various Chelating Agent Dipotassium Glycyrrhizate 0.02 Various Skin Conditioning PEG-12 Dimethicone 1.00 SeraSol® SC 81/KCC Beauty Emulsifier Portulaca Olearaca Extract 3.00 Various Skin Conditioning Phase B PEG-60 Hydrogenated Castor Oil 0.30 HCO-60/Nikko Solubiliser Phenoxyethanol 0.30 Various Preservative Parfum (Fragrance) q.s.

- Fragrance Phase C Methyl Trimethicone 5.00 SeraSense® SF MTM/KCC Beauty Fast Absorption/ Moisturising Phase D Dimethicone/Vinyl Dimethicone Crosspolymer (and) C12-14 sec-Pareth-7 15.00 SeraSilk® EM 602/KCC Beauty Sebum Control/ Pore Cover Typical Properties Appearance: Dual-phase Emulsion Viscosity @ 25°C: n/a pH @ 25°C: 5.0 – 7.0 Method • Mix Phase A and B in separate vessels. • When homogenous, add Phase B to A with stirring. Add Phases C and D. Guide Formulation Skin Care Moisturising Serum for Men (Preservative-Free) (SJ_14) Thislightoilandalcohol-freeserumgivesamoisturisedfeelingtoskin.

SeraSilk®EM608smoothes theskin,withoutfeelingtackybutformingamoisturisingfilmontheskin. Thisemulsioniswater- dispersible,butdoesnotcontainanypreservatives.

Raw Material/INCI Name % w/w Trade name/Supplier Function Phase A Aqua (Water) To 100 - Vehicle Sodium Hyaluronate (1% solution) 10.00 Various Humectant Glycereth-26 2.00 Liponic EG-1/Lipo Chemical Sin Conditioning Portulaca Oleracea Extract 3.00 Various Skin Conditioning Disodium EDTA 0.02 Various Chelating Agent Glycerin 5.00 Various Humectant Dipropylene Glycol 3.00 Various Humectant 1,2-Hexanediol 2.00 Various Solvent Phase B Aqua (Water) 5.00 - Vehicle Arginine 0.05 Various pH Adjuster Phase C Dimethicone (and) Dimethicone/Vinyl Dimethicone Crosspolymer (and) Laureth-4 (and) Laureth-23 (and) 1,2-Hexanediol 10.00 SeraSilk® EM 608/KCC Beauty Skin Conditioning/ Moisturising Film Former Phase D Ammonium Acryloyldimethyltaurate/VP Copolymer 0.90 Aristoflex AVC/Clariant Viscosity Modifier Parfum (Fragrance) q.s.

- Fragrance Typical Properties Appearance: Low viscosity emulsion Viscosity @ 25°C: 32,000 – 44,000cP (Brookfield LVDV II, LV-4, 6rpm) pH @ 25°C: 5.5 – 7.5 Method • Mix the ingredients of Phase A until homogenous. • Add B to A and mix until homogenous. • Add C and D and mix until homogenous.

20 Guide Formulation Skin Care Physical Tone Up Sunscreen (SPF35, PA++) (MS_10) Thissunscreengivesamatteeffectandhasavelvetfeel. SeraSilk®EL81hasafastvolatilityand givesanon-tacky,dry,smoothafter-feel. SeraSense®AC15isasoft,flexiblefilmformerwhichgives waterresistance. Raw Material/INCI Name %w/w Trade name/Supplier Function Phase A Dimethicone 18.50 SeraSense®SF6/KCCBeauty Solvent/Emollient Acrylates/Dimethicone Copolymer (and) Cyclopentasiloxane 3.00 SeraSense®AC16/KCCBeauty Fixative Phenyl Trimethicone 2.00 SeraSense®SFPTM/KCC Beauty Solvent/Emollient Cetyl PEG/PPG-10/1 Dimethicone 2.00 SeraSol®SC83-A/KCC Beauty Emulsifier PEG-10Dimethicone 2.00 SeraSol®SC86A/KCCBeauty Emulsifier LaurylPEG-8Dimethicone 1.00 SeraSol®SC95/KCCBeauty Emulsifier StearylDimethicone(and)Octadecene 1.00 SeraSoft®SW70-A/KCCBeauty RheologyModifier Dimethiconol(and)Isododecane (and)Dimethicone/VinylDimethicone Crosspolymer 2.00 SeraSilk®EL81/KCCBeauty Skin Conditioning Titanium Dioxide 2.00 TiO2 407 AS/K.S.

Pearl Pigment Titanium Dioxide (and) Aluminium Hydroxide (and) Stearic Acid (and) Cyclopentasiloxane (and) PEG-10 Dimethicone 15.00 Choice Titan 40/Choice Trade UV Absorber Zinc Oxide (and) Hydrogen Dimethicone (and) Coco-Caprylate/Caprate 15.00 Choice Zinc 60CC/Choice Trade UV Absorber Phase B Aqua (Water) To100 - Vehicle Butylene Glycol 2.50 Various Humectant Glycerin 1.50 Various Humectant Sodium Chloride 0.80 Various Buffer Phase C Nylon-12 3.50 SP-500/Kobo Skin Feel Enhancer Phase D Phenoxyethanol 0.30 Various Preservative Caprylhydroxamic Acid (and) Caprylyl Glycol (and) Glycerin 0.30 Various Preservative Parfum (Fragrance) q.s.

- Fragrance Typical Properties Appearance: Beige, viscous emulsion Viscosity @ 25°C: 18,000 – 22,000cP (Brookfield LVDV II, LV4, 6rpm) pH @ 25°C: n/a Method • Mix the ingredients of Phase A until homogenous.

• In a separate vessel, mix the ingredients of Phase B until homogenous. Add Phase B to A with stirring. • Slowly add Phase C to A+B, with stirring. • Add D to the batch and stir until homogenous. 21 21 Korean Trends Guide Formulation Colour Cosmetics Transparent Pore Primer (MJ16S_04) Thisprimerhasaverysilkyandsmoothfeeling. SeraSilk®EL75hasatransparentappearanceandgives alight,silkyfeelandporecoverage. SeraSense®SFMTMgivesfastabsorptionandasmoothfeel. Raw Material/INCI Name % w/w Trade name/Supplier Function Phase A Methyl Trimethicone To 100 SeraSense® SF MTM/KCC Beauty Solvent/Emollient Dimethicone (and) Dimethicone/Vinyl Dimethicone Crosspolymer 75.00 SeraSilk® EL 75/KCC Beauty Instant Wrinkle Cover/Soft Focus Effect/Soft Touch Feeling Phase B Mica (and) Titanium Dioxide 0.01 Timiron® Starluster MP-115/ Merck Aesthetics Parfum (Fragrance) q.s.

- Fragrance Typical Properties Appearance: Transparent, viscous cream Viscosity @ 25°C: 21,000 – 33,000cP (Brookfield LVDV II, LV-4, 6rpm) pH @ 25°C: n/a Method • Mix the ingredients of Phase A at until homogenous. • Add B to A with stirring.

22 23 Guide Formulation Colour Cosmetics Perfect Fit Make-Up Base Primer (Green) (MS_05) Thismake-upbaseprimerhasgoodspreadabilityandskinfeel. SeraSilk®AM76hasasmooth,silky feelandgoodadhesiontotheskinduetothealkylchain. Italsogiveswrinklecoverandasmoothfinish. SeraSoft®SW70-Aaidsinthecompatibilityofsiliconeandorganicingredients. Raw Material/INCI Name % w/w Trade name/Supplier Function Phase A Methyl Trimethicone 5.00 SeraSense® SF MTM/KCC Beauty Solvent/Emollient Dimethicone 5.00 SeraSense® SF 6/KCC Beauty Solvent/Emollient Cyclopentasiloxane 5.00 SeraSense®SFCM5/KCCBeauty Solvent/Emollient Cetyl PEG/PPG-10/1 Dimethicone 3.00 SeraSol® SC 83-A/KCC Beauty W/O Emulsifier PEG-10 Dimethicone 2.00 SeraSol® SC 86A/KCC Beauty W/O Emulsifier Stearyl Dimethicone (and) Octadecene 1.00 SeraSoft® SW 70-A/KCC Beauty Rheology Modifier Cyclopentasiloxane (and) Cetearyl Dimethicone/Vinyl Dimethicone Crosspolymer 5.00 SeraSilk® AM 76/KCC Beauty Instant Wrinkle Cover/Soft Touch Feeling Ethylhexyl Methoxycinnamate 7.00 Uvinul MC-80/BASF UVB Absorber Cyclopentasiloxane (and) Disteardimonium Hectorite (and) Propylene Carbonate 1.50 Bentone Gel® VS-5PC V HV/ Elementis Speciality Viscosity Increasing Agent Titanium Dioxide 5.00 TiO2 407 AS/K.S.

Pearl Pigment Polymethylmethacrylate 0.40 Various Vehicle Chromium Oxide Green 0.20 Chromium Oxide Green AS/K.S. Pearl Pigment Phase B Aqua (Water) To 100 - Vehicle Glycerin 5.00 Various Humectant Butylene Glycol 3.00 Various Humectant Sodium Chloride 1.00 Various Buffer Phase C Phenoxyethanol 0.30 Various Preservative Caprylhydroxamic Acid (and) Caprylyl Glycol (and) Glycerin 0.30 Spectrastat/Azelis (Inolex) Preservative Parfum (Fragrance) q.s. - Fragrance Typical Properties Appearance: Green, viscous emulsion Viscosity @ 25°C: 18,000 – 22,000cP (Brookfield LVDV II, LV-4, 6rpm) pH @ 25°C: n/a Method • Mix the ingredients of Phase A until homogenous • In a separate vessel, mix the ingredients of Phase B until homogenous.

Slowly add Phase B to A with stirring • Slowly add Phase C to A+B, with stirring Guide Formulation Colour Cosmetics Anti-Pollution Foundation (SPF 50+, PA ( MS_07) Thisfoundationhasgoodfilmformingabilityandskinfeel. SeraSense®AC15andSeraSense®RB23 aresoft,flexiblefilmformers. Thesegiveawaterresistanteffectandinvisiblefilmformingperformance. SeraSnow®SP13giveslight,anon-greasyskinfeelandcoverage.

Raw Material/INCI Name % w/w Trade name/Supplier Function Phase A Dimethicone 7.00 SeraSense® SF 6/KCC Beauty Solvent/Emollient Cyclopentasiloxane 7.00 SeraSense® SF CM5/KCC Beauty Solvent/Emollient Acrylates/Dimethicone Copolymer (and) Cyclopentasiloxane 5.00 SeraSense® AC 15/KCC Beauty Fixative Dimethicone (and) Trimethylsiloxysilicate 3.00 SeraSense® RB 23/KCC Beauty Fixative Cetyl PEG/PPG-10/1 Dimethicone 3.00 SeraSol® SC 83-A/KCC Beauty W/O Emulsifier PEG-10 Dimethicone 2.00 SeraSol® SC 86A/KCC Beauty W/O Emulsifier Stearyl Dimethicone (and) Octadecene 1.00 SeraSoft® SW 70-A/KCC Beauty Rheology Modifier Dimethicone/Vinyl Dimethicone Crosspolymer 1.00 SeraSnow® SP 13/KCC Beauty Coverage Ethylhexyl Methoxycinnamate 7.00 Uvinul MC-80/BASF UVB Absorber Cyclopentasiloxane (and) Disteardimonium Hectorite (and) Propylene Carbonate 3.00 Bentone Gel® VS-5PC V HV/ Elementis Speciality Viscosity Increasing Agent Titanium Dioxide 11.00 TiO2 060 AS/K.S.Pearl Pigment Iron Oxide Yellow 0.80 Iron Oxide Yellow AS/K.S.Pearl Pigment Iron Oxide Red 0.20 Iron Oxide Red AS/K.S.Pearl Pigment Iron Oxide Black 0.10 Iron Oxide Black AS/K.S.Pearl Pigment Phase B Aqua (Water) To 100 - Vehicle Glycerin 3.00 Various Humectant Butylene Glycol 3.00 Various Humectant Sodium Chloride 1.00 Various Buffer Phase C Phenoxyethanol 0.30 Various Preservative Caprylhydroxamic Acid (and) Caprylyl Glycol (and) Glycerin 0.30 Spectrastat/Azelis (Inolex) Preservative Parfum (Fragrance) q.s.

- Fragrance Typical Properties Appearance: Beige, viscous emulsion Viscosity @ 25°C: 18,000 – 22,000cP (Brookfield LVDV II, LV-4, 6rpm) pH @ 25°C: n/a Method • Mix the ingredients of Phase A until homogenous • In a separate vessel, mix the ingredients of Phase B until homogenous. Slowly add Phase B to A with stirring • Slowly add Phase C to A+B, with stirring

24 25 Guide Formulation Colour Cosmetics Ink Tinted Foundation (MS_08) Thisfoundationhasanexcellentlightandpowderyfeeling. SeraSilk®EL81hasfastvolatilityand givesanon-tacky,dry,smoothafterfeel. SeraSnow®SP14hasgooddispersibility,flowabilityandnon- agglomeration. Itgivesasilky,smoothfeelandgoodcoverage. Raw Material/INCI Name % w/w Trade name/Supplier Function Phase A Dimethicone 16.00 SeraSense® SF 6/KCC Beauty Solvent/Emollient Phenyl Trimethicone 6.00 SeraSense®SFPTM/KCCBeauty Solvent/Emollient Cyclopentasiloxane 6.00 SeraSense®SFCM5/KCCBeauty Solvent/Emollient Methyl Trimethicone 5.00 SeraSense®SFMTM/KCCBeauty Solvent/Emollient Acrylates/Dimethicone Copolymer (and) Cyclopentasiloxane 1.00 SeraSense® AC 15/KCC Beauty Fixative Dimethiconol (and) Isododecane (and) Dimethicone/Vinyl Dimethicone Crosspolymer 4.00 SeraSilk® EL 81/KCC Beauty Skin Conditioning Cetyl PEG/PPG-10/1 Dimethicone 2.00 SeraSol® SC 83-A/KCC Beauty W/O Emulsifier PEG-10 Dimethicone 4.00 SeraSol® SC 86A/KCC Beauty W/O Emulsifier Stearyl Dimethicone (and) Octadecene 0.80 SeraSoft® SW 70-A/KCC Beauty Rheology Modifier VinylDimethicone/Methicone SilsesquioxaneCrosspolymer 2.00 SeraSnow® SP 14/KCC Beauty Coverage Ethylhexyl Methoxycinnamate 5.00 Uvinul MC-80/BASF UVB Absorber Cyclopentasiloxane (and) Disteardimonium Hectorite (and) Propylene Carbonate 8.00 Bentone Gel® VS-5PC V HV/ Elementis Speciality Viscosity Increasing Agent BB Base 11.00 EnTop Pigment Phase B Aqua (Water) To 100 - Vehicle Glycerin 3.00 Various Humectant Butylene Glycol 3.00 Various Humectant Sodium Chloride 0.40 Various Buffer Phase C Phenoxyethanol 0.30 Various Preservative Caprylhydroxamic Acid (and) Caprylyl Glycol (and) Glycerin 0.30 Spectrastat/Azelis (Inolex) Preservative Parfum (Fragrance) q.s.

- Fragrance Typical Properties Appearance: Beige, viscous emulsion Viscosity @ 25°C: 3,000 – 12,000cP (Brookfield LVDV II, LV-4, 6rpm) pH @ 25°C: n/a Method • Mix the ingredients of Phase A until homogenous • In a separate vessel, mix the ingredients of Phase B until homogenous. Slowly add Phase B to A with stirring • Slowly add Phase C to A+B, with stirring Guide Formulation Colour Cosmetics Intense Lasting Cover Cushion Pact (MS_09) Thiscushionpasthasaverylight,silkyfeelingandislong-lasting. SeraSol®SC95hasgood compatibilitywithsilicones,organicoilsandestersinliquidformulations.SeraSen se®AC15is asoft,flexiblefilmformer.

Itgiveswaterresistanceanddurability. SeraSnow®SP14givesalight, silkyandnon-greasyskinfeel.

Raw Material/INCI Name % w/w Trade name/Supplier Function Phase A Dimethicone 3.00 SeraSense® SF 6/KCC Beauty Solvent/Emollient Phenyl Trimethicone 3.00 SeraSense®SFPTM/KCCBeauty Solvent/Emollient Cyclopentasiloxane 8.00 SeraSense®SFCM5/KCCBeauty Solvent/Emollient Methyl Trimethicone 8.00 SeraSense® SF MTM/KCC Beauty Solvent/Emollient Acrylates/Dimethicone Copolymer (and) Cyclopentasiloxane 2.00 SeraSense® AC 15/KCC Beauty Fixative Lauryl PEG-8 Dimethicone 2.00 SeraSol® SC 95/KCC Beauty W/O Emulsifier Cetyl PEG/PPG-10/1 Dimethicone 1.00 SeraSol® SC 83-A/KCC Beauty W/O Emulsifier PEG-10 Dimethicone 3.00 SeraSol® SC 86A/KCC Beauty W/O Emulsifier Dimethicone (and) Trimethylsiloxysilicate 2.00 SeraSense® RB 23/KCC Beauty Fixative Stearyl Dimethicone (and) Octadecene 1.00 SeraSoft® SW 70-A/KCC Beauty Rheology Modifier VinylDimethicone/Methicone SilsesquioxaneCrosspolymer 3.00 SeraSnow® SP 14/KCC Beauty Coverage Ethylhexyl Methoxycinnamate 7.00 Uvinul MC-80/BASF UVB Absorber Cyclopentasiloxane (and) Disteardimonium Hectorite (and) Propylene Carbonate 2.00 Bentone Gel® VS-5PC V HV/ Elementis Speciality Viscosity Increasing Agent BB Base 12.00 EnTop Pigment Phase B Aqua (Water) To 100 - Vehicle Butylene Glycol 5.00 Various Humectant Sodium Chloride 1.00 Various Buffer Phase C Phenoxyethanol 0.30 Various Preservative Caprylhydroxamic Acid (and) Caprylyl Glycol (and) Glycerin 0.30 Various Preservative Parfum (Fragrance) q.s.

- Fragrance Typical Properties Appearance: Beige, low viscosity emulsion Viscosity @ 25°C: 9,000 – 12,000cP (Brookfield LVDV II, LV-4, 6rpm) pH @ 25°C: n/a Method • Mix the ingredients of Phase A until homogenous • In a separate vessel, mix the ingredients of Phase B until homogenous. Slowly add Phase B to A with stirring • Slowly add Phase C to A+B, with stirring Korean Trends Korean Trends

Our speciality products deliver sensory excellence to haircare, skincare, and colour cosmetic formulations.

Please note that the formulations in this booklet are only intended as a guide. They are not commercial formulations and have not been tested as such. The formulations should be evaluated and modified for your own requirements before use. Also suggestions of uses should not be taken as inducements to infringe any particular patent. Please contact us for more information. KCC Beauty EMEA Office Basildon Chemical Co. Ltd., Kimber Road, Abingdon, Oxfordshire, OX14 1RZ, UK Tel: +44 (0) 1235 526677 Fax: +44 (0) 1235 524334 e-mail: info@kcc-beauty.com KCC Beauty Asia Office 344, Sapyeong-daero, Seocho-gu, Seoul, Korea Tel: +82 2 3480 5000 Fax: +82 2 3480 5436 e-mail: w3webmaster@kccworld.co.kr www.kcc-beauty.com

You can also read