Hd expo 2020 marketing and sponsorship kit
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hd expo 2020 marketing and sponsorship kit
Let’s Work Together to
Reach Your Business Goals.
Exhibitors who purchase
enhanced marketing opportunities
increase leads by
140%
No matter if you’re a veteran or first time exhibitor,
we recognize your significant investment in HD Expo.
It’s an opportunity to present your products or services
to hospitality’s most influential designers, developers,
architects, purchasing firms, creators, owners, and hotel
and restaurant brands.
We know all budgets are different which is why we offer
a wide variety of sponsorships and enhanced marketing
opportunities. There's something for every sized
company, at every price point.
You have business goals and a vision. We have the
tools and resources to help you delight, educate, and
engage a captive audience full of the industry's biggest
influencers. Let’s work together to make this your most
successful trade show experience yet.
Pre-Show Enhanced
Marketing Opportunities
ATTENDEE LIST RENTAL COUNTDOWN TO HD EXPO NEWSLETTER
$1,000 - $3,000 $3,000 - $5,000
Connect with registered attendees before the show Capture the attention of professionals attending HD
and personally invite them to your booth. We can send Expo. Four countdown newsletters will be sent to
an email on your behalf or mail your piece through an attendees just prior to the show, and your brand will be
approved third-party mail house. Blast dates are exclusive front and center. Newsletter sponsors receive a banner
and include 2019 verified attendees as well as 2020 pre- ad at the top of the newsletter, and also space at the
registered attendees. bottom to include a company description. Available
deployment dates are 4/7, 4/14, 4/21, and 4/28.
Email $2,500 Each newsletter is exclusive.
Deployment 10 Days Prior to the Show $3,000
Direct Mail $1,000 Two Newsletters $3,000
All Four Newsletters $5,000
ONLINE ADVERTISING SPONSORED SOCIAL MEDIA:
$2,000 - $3,800 ONSITE SPOTLIGHT
The HD Expo website receives more than 275,000 $2,500
page views in the months leading up to the show. Planning to launch a new product or line at HD Expo?
Choose from two Leaderboard (728x90px) options to Drive traffic directly to your booth with an exciting
connect with people who are planning to attend social package. Space is limited and will be sold to
$2,000/month, or $3,800 for two months. non-competing, exhibiting brands only. The HD Expo
D
Spotlight packages include:
•
•
• SO L
1 Instagram or Facebook feed in-booth video post
with product feature and call-to-action (with boost)
Instagram story: Up to four posts with one call to
action
Dedicated Instagram story highlight set for one-
month post-show
Please contact your HD Expo sales representative
to secure your timeslot. There are 3 available
opportunities.
Pre-Show Enhanced
Marketing Opportunities
SPONSORED SOCIAL MEDIA: PRE-SHOW SOCIAL MEDIA CHECK-IN SCREENS
$1,500 - $2,500 $10,000
Share your news with our engaged network of Attendees will be talking about the products at
hospitality design industry professionals. Our all-new #HDExpo2020, and we will be featuring these
sponsored social program offers more opportunities conversations on four (4) social media check-in
than ever to reach the HD Expo community. Spots screens throughout the show floor. Your company
will fill quickly, so act now to secure your placement. information and booth number will be branded on a
Sponsored social media unavailable May 5th, 6th, static screen with social media posts from the show,
and 7th. with the opportunity to include branded interstitial
ads, as well as the floor plan with your booth
highlighted, at five minute intervals.
SPONSORED SOCIAL MEDIA
Package Inclusions Price
Tier 1 1 Facebook post (with $100 boost) $1,500
1 Instagram Story (up to 5 images)
Tier 2 2 Facebook posts (with $200 boost) $2,500
2 Instagram Stories (up to 8 images)
5 Twitter posts
Custom Ads Manager Campaign Have something special in mind? Contact our sales and to build a custom package to
suit your needs.
Social Takeover Available by proposal only. Please contact our sales team to discuss if a social takeover
is a good fit for your brand.
2019 Sponsor Testimonial
“ Our overall show experience was truly fantastic. The HD Expo Instagram account
generated some additional attendee traffic that may not have reached our stand
”
otherwise. We find trade shows like HD Expo a vital part of our marketing efforts,
as they generate a buzz and excitement that’s hard to replicate.
At-Show Enhanced
Marketing Opportunities
L D
BADGE SPONSOR
SO
$8,000
Everyone at HD Expo must be credentialed—so what better way to promote your show presence than by
including your logo on every single badge? Just provide your company branding, and we’ll take care of the rest.
CHARGE BAR
$10,000
Six words no one likes to say: “My phone is about to die.” It won’t happen with your must-have giveaway: portable
phone chargers. The charge station located at the NEW HD Theater will be “owned” by your brand, and each one
will feature your logo and design.
CONFERENCE SESSIONS
$1,500/session
Sponsor any of our outstanding accredited educational sessions and receive recognition onsite, in the show guide,
and in pre-show email and direct mail campaigns. Conference session sponsors are encouraged to provide materials in
the room for maximum exposure to attendees. Your brand will be featured on the welcome slide for each session
sponsored. Keynote excluded.
COFFEE/WATER STATION
$2,000 - $20,000
Keep attendees hydrated and caffeinated by sponsoring a coffee or water station. Select from an individual, daily, or
exclusive sponsorship.
Individual Station........................................................................................................................................$2,000
Daily Sponsor............................................................................................................................................ $10,000
Exclusive Sponsor..................................................................................................................................... $20,000
CONFERENCE PENS/PADS
$1,000
Hundreds of conference attendees will be taking notes during nearly 30+ conference sessions off and on the show floor.
Make sure they take note of your company and booth number at the same time. Your branded items will be placed in
every conference seat and available at each session on the show floor.
CUSTOM CARPET DECALS
$5,000 - $12,000
Your company branding will be the first thing attendees see on the show floor. It's a great way to direct traffic to your
booth, so don’t forget to include your booth number. We can make it easy and take care of production, or you can
directly handle the process and we will install your decal(s) onsite.
One Entrance.......................................................................................................................................................... $5,000
All Three Entrances.............................................................................................................................................. $12,000
At-show enhanced marketing opportunities DIRECTIONAL SIGNS $3,000 per sign Brand HD Expo wayfinding by sponsoring one or all direction signs on the show floor. Located in high traffic areas, these signs help attendees find their way to the Social Hub, Wellness Pavilion, and other special features. GAME IT! $5,000 Your brand has the spotlight in a range of AR/VR games at the Social Hub as show goers try their hand at virtual basketball, bowling, beer pong, or sabering. You’ll have their attention as they battle for bragging rights. For your brand, it’s high visibility in the show guide, Social Hub, and social media FTW! HASHTAG MOSAIC $20,000 Attendees will love this fun and creative way to create a show memory! This activation requires attendees to use a special hashtag with a photo—then the photo will be printed and used to create a mosaic onsite. Everyone will be checking back to watch the mosaic come together, and your brand will be a unique part of the process. This is an exclusive sponsorship. LANYARDS $5,000+ cost of lanyards If everyone at HD Expo must be credentialed, everyone needs a lanyard for their badge. This is an exclusive sponsorship and a great way to get your company and booth information in front of every single attendee. MEETING ROOM RENTAL $1,000 - $1,500 Gather your staff for meetings, or offer a place to take a break, in a conference room adjacent to the show. Room sizes and availability are limited—reserve early for the best selection. Prices start at $1,000 for a half day, or $1500 for a full day. METER PANEL BILLBOARDS $3,000 - $3,500 This sleek, free standing signage presents your message and company logo from one or several locations in the lobby. The sign measures 7 ft. (H) x 3½ ft. (W). Provide your own graphics or let us help you finalize a creative and engaging design. Static Meter Panel..................................................................................................................................................$3,000 Digital Meter Panel ................................................................................................................................................$3,500 MOBILE APP $850 - $3,000 Users are constantly referencing this important tool for daily schedules, floor maps, conference sessions—and much more! An exclusive title sponsorship means your brand will be the first—and only—thing attendees see when the app is opened. A la carte options include push notifications to drive traffic to your booth, or rotating banner ads that connect to the URL of your choice. Ask your account executive for specific pricing breakdowns.
At-Show Enahanced Marketing Opportuntities O2 RECOVERY BAR $10,000 Get attendees refreshed and thinking clearly again at the O2 recovery bar at the wellness pavilion. The lighted panels will be customized with your branding, which means you can take credit for those healthy hits of pure oxygen. PROMOTE ON THE TOTE $7,500 Put your company logo (literally) on the arm of every single attendee. Tote bags are handed out at registration and carried by thousands of attendees for the duration of the event. You choose and create the design, and we’ll take care of printing and distribution. The HD Expo logo must be included in the graphic design. PUBLICATION BINS – SPACE $3,500/bin Get your publication in front of everyone entering the show floor by reserving space in our lobby publication bins. Limited to approved associated design trade magazines. PUBLICATION BINS – SIGNAGE $5,000/area The publication bins are one of the most popular areas in the lobby, and every attendee must pass them to enter the show. Your branding, including booth number and location, will be prominently displayed above the publication bins. SUNRISE YOGA $5,000 Help attendees get centered with some early morning yoga Wednesday morning! This new wellness sponsorship puts your brand front and center in a small, intimate group setting. Included in this sponsorship is signage, branded yoga mats, water and snacks, and a quick welcome at the beginning of the class. Secure your own yoga instructor, or we can find a certified instructor for you. VIP SWAG ITEM $10,000 HD Expo is extending a limited number of VIP invites to highly qualified industry design/project leaders and speakers. Each VIP attendee will be sent a high-end promotional item one week before the show, related to travel (think a canvas toiletries bag, or all-leather luggage tags) with a personal welcoming note from your company. VIP REGISTRATION $5,000 We’re rolling out the red carpet—literally—for our VIP attendees in a special expedited registration line. Add your logo to the carpet and signage, and let them know your brand will also provide red carpet treatment for all of their project needs.
A high-impact, design-focused
sponsorship
PRODUCT DISPLAY
$5,000 + cost of items
Social Hub sponsorships are exclusive and limited by product.
The HD Expo Social Hub is the heart of the show floor
and is where attendees gather for discussions about
industry trends, challenges, and opportunities. It’s also
where attendees can view your products in another
high-traffic location.
Designed by 21C Museum Hotels
Being a Social Hub Sponsor:
• Expands marketing reach beyond your booth.
• Provides an exceptional opportunity to have your products featured in a space created by an internationally
acclaimed design firm or hotel brand.
• Gurantees your products are featured in one of the busiest areas on the show floor, with thousands of attendees
dropping by throughout the day.
The perfect location for your
sustainable products
$5,000 + cost of items
Wellness Pavilion sponsorships are exclusive
and limited by product.
The Wellness Pavilion is one of the most popular areas on the show
floor, and with good reason. With wellness tourism projected to
approach a $1 trillion market by 2022, attendees were eager to
hear about the big brands integrating wellness and sustainability,
and also the upstarts redefining the market.
With more content, more industry leaders, and more insight, the
2020 Wellness Pavilion is certain to once again attract thousands of
PRODUCT DISPLAY attendees each day.
Being a wellness pavilion sponsor: We're looking for products that:
• Expands marketing reach to top hospitality brands, • Reduce indoor pollutants
• Promote healthy nutrition
ownership groups, design firms, architecture firms, • Minimize light disruption or maximize natural light
and purchasing groups. sources
• Aligns your brand with top wellness product • Reduce physical strain on the body
innovators and thought-leaders • Support an active lifestyle through physical activity
• Provides brand visibility in one of the busiest areas on • Reduce or eliminate exposure to hazardous materials
the show floor • Maintain comfortable sound levels
• Nurture mental well-being
New this year:
HD Park
$5,000 + cost of items
Here's what else we're looking for:
HD Park sponsorships are exclusive and limited by product.
• Outdoor furniture
Experience is key in today’s market, and outdoor • Outdoor games
tented camps and glamping resorts are leading • Firepits/hearth
the charge, creating immersive, one-with-nature • Anything that adds to a relaxing and fun outdoor
excursions for those looking for something beyond experience!
the traditional hotel model.
We decided to recreate a bit of that magic with the
HD Park. It's where attendees can connect with a
colleague, listen to a fireside chat, grab food from
one of the food trucks, or relax with a game of
cornhole.
New Activations = New Leads
INTRODUCING THE HD THEATER
$2,000 - $20,000
HD Theater sponsorships are exclusive and limited by product.
The new HD Theater will feature conference content right
on the show floor—a win/win for attendees and exhibitors
alike. Attendees will be able to conveniently drop in on
conference sessions, while exhibitors will enjoy the extra
booth traffic due to people staying on the show floor. A large
majority of the 40+ conference sessions at HD Expo will be
held in the HD Theatre.
SESSION SPONSOR
$2,000
Select a conference session, or let our team select one for you. Sponsors receive branding on event signage
and in the show directory.
PRODUCT SPONSOR
$5,000
The newest area on the show floor will be drawing a ton of traffic. Make sure your products are front and center.
We’re looking for carpet, chairs, wallcoverings…and much more.
EXCLUSIVE SPONSOR
$20,000
Gain more exposure by naming the theater after your brand instead? In addition to event signage and recognition
in the show directory, your brand will appear on the theater stage and throughout the space.Our most effective
booth traffic driver
THE HD EXPO
PASSPORT CASH
GIVEAWAY L E F T
LY 3 ON
$5,000
Everyone was talking about the HD Expo Passport
Cash Giveaway last year—so much that we’re
bringing it back in 2020! One lucky attendee will walk
away on Thursday with $10,000, and you’ll walk away
with hundreds of new leads. It’s a fun and exciting way
to get attendees to your booth, but only 12 exhibitors
can play. Spots will go quickly, so don’t wait to ask
about this opportunity.
How does it work?
• All attendees will receive a special postcard at registration,
with your booth listed as a passport stop
• Attendees must collect unique stamps from all 12 sponsors
to be eligible for the $10,000 cash prize
• It’s as simple as that!
Sponsor benefits include:
• HD Passport sponsor signage displayed at your booth
• Company logo prominently displayed on signage at the event
• Company name, logo, and booth number included in both
attendee emails and one direct mail piece about the giveaway
• Promotion on the HD Expo website
Please Note: Sponsors are responsible for securing a lead retrieval device
to capture attendee information.VIP Party MONDAY, MAY 4 6:30 p.m. – 8:30 p.m. $8,000 Sponsor this cocktail soiree for speakers and VIP guests the night before the show kicks off at one of the most exclusive and intimate venues in Las Vegas. The invite list is carefully curated, and it’s a prime opportunity for connecting and getting your message in front of key industry professionals. Includes two sponsor invitations and five guest invitations. Party by the pool WEDNESDAY, MAY 6 6:30 p.m. – 8:30 p.m. KAOS, The Palms Ask your account executive for details. Unveiled in April 2019, this Greek-inspired oasis is part of an ongoing $690 million reimagination of the Palms Casino Resort property. KAOS features everything you want for a dynamic networking event—luxe cabanas, state-of-the-art sound and visual technologies, plenty of bars, and inspired design you won’t find anywhere else in Las Vegas. Options include private cabanas, party entertainment, item giveaways—and more!
Opening Reception
TUESDAY,
MAY 5
4:00 p.m. – 6:00 p.m.
An HD Expo first that gives you more time to
connect with attendees! Everyone’s invited—no
tickets required. And yes, we’re keeping the
doors open an extra hour, too!
Here’s a few ways you can pump up the party—
and your brand’s presence.
PRESENTING SPONSOR
$20,000 (exclusive) or $11,000 (two sponsors)
There will be 12 hosted bars on the show floor, and your name will be all over them. Choose from an exclusive
sponsorship, or join together with another brand to co-sponsor.
Receivables include:
• Company logo on a meter panel at each bar
• Company logo on sponsor recognition signage
• Company logo in the printed show guide, mobile app, and on the website
• Ad in the show directory (full page for exclusive, or half page each for two sponsors)
• Bar located near your exhibit space
• Sponsor may provide cups and napkins with logo
PARTNER SPONSOR
No additional sponsor fees required
Bring the party directly to your booth! Partner sponsors will agree to host a bar within their booth for the entire
duration of the reception, and cover all associated F+B costs. Sponsors must commit by March 23 in order to
receive all of the benefits below.
Receivables include:
• Company logo on sponsor recognition signage
• Company listing in the mobile app and on the website
• Company listing in a special opening reception section of the show guide
• Booth signage designating your company as an official opening reception refreshment sponsor
Do you have another idea in mind? Let's figure out a custom solution together.
Don’t let someone else claim your creative idea first!A True Partnership
We'll get How HD Expo gets buyers to the show:
• Targeted email and direct mail campaigns to over 60,000 industry
the decision professionals
• Strong partnerships with well-known industry media groups and associations
makers to HD • Rapidly growing social media engagement across the HD Expo and
Hospitality Design magazine platforms – over 65,500 combined followers
Expo. Here's • Special attendee e-newsletters featuring a variety of first-time exhibitors
• Our matchmaking tool, HD Connect, allows attendees to discover relevant
some best exhibitors and product categories
• Online promotion via hdexpo.com and hospitalitydesign.com
practices • Featured coverage in the print and digital editions of Hospitality Design
magazine
on how to • A weekly email to media showcasing exhibitors, products, and
enhance networking events
your brand How you can drive traffic to your booth:
presence. • Complete your online profile in the HD Exhibitor Console
• Encourage attendees to schedule appointments with you via HD Connect
• Use #HDExpo2020 in all of your social media posts
• Purchase a direct mail or email list rental
• Take advantage of inexpensive digital upgrades that boost online visibility
• Advertise in the show guide and pre-show issues of Hospitality Design
magazine
• Select from one of our high-visibility onsite marketing opportunities
2019 Sponsor Testimonial
“
HD Passport Cash Giveaway
The HD Passport sponsorship greatly impacted our show experience –
the added brand exposure was a tangible advantage. Our overall experience
”
was positive, exciting, goal-surpassing, and encourages us to think big
for next year.Free Pre-Show/Onsite
Marketing Tools
All exhibitors receive access to several marketing tools to help increase brand awareness
before the show, drive booth traffic at the show, and encourage attendees to remember
your brand after the show. This access is included as part of your exhibitor marketing fee.
We strongly encourage using these tools as part of your sales and promotion strategy
leading up to the show.
Basic Exhibitor Console Package
• Upload one press release, your company logo, and select unlimited
product categories
• Include a 500-character description, URL, and booth number
Exhibitor Referral Codes and Marketing Assets
Links will be emailed directly to exhibitors in January 2020
• Invite your clients and prospective customers as your guest with a
complimentary expo pass
(up to $99 in value)
• Download a custom email invitation, digital banners, a PDF invitation, or
share your specific promo code via social media
Attendee Acquisition Show Widget
• Download a custom widget from the Exhibitor Console with your booth
number and event information
Show Guide and Pocket Map Company Listing
Profiles must be updated by March 21, 2020
• Listed in the show guide alphabetically and by product categories
• Listed in the pocket map alphabetically
Website and Mobile App Company Listing
• Each exhibitor is listed online at hdexpo.com and on the mobile app
• Digital listings can be edited up until the show beginsLet’s Talk. We Love Creativity.
We’ve pulled together some ideas to maximize your HD Expo experience—and we're
dedicated dedicated to exceeding your expectations. If you have big ideas for visibility
beyond what is mentioned here, we are more than happy to explore customized
possibilities.
Booth Sales and Sponsorships:
Keeli Schmidt Jana Roesch Kari Nylund Nicole Panzeca
Sales Manager Account Executive Account Executive Sales Representative
keeli.schmidt@emeraldx.com jana.roesch@emeraldx.com kari.nylund@emeraldx.com nicole.panzeca@emeraldx.com
Key Accounts, Italy, Spain Companies 1-K, # Companies L-Z, China
Show Management:
Kevin Gaffney Jennifer Yarber Derrick Nelloms
Group Show Director Marketing Director Operations Director
kevin.gaffney@emeraldx.com jennifer.yarber@emeraldx.com derrick.nelloms@emeraldx.com
Stacy Shoemaker Rauen Jackson Schultz Jennifer Finn
Senior Vice President, Design Group Marketing Specialist Operations Manager
Editor in Chief, Hospitality Design magazine jackson.schultz@emeraldx.com jennifer.finn@emeraldx.com
stacy.shoemaker@emeraldx.com
Olivia Rascoe Laura Caskey
Marketing Coordinator Senior Conference Manager
olivia.rascoe@emeraldx.com laura.caskey@emeraldexpo.com
Connect with the HD Expo design community.
@hdexpo @hdexpo
@hdexposhow @hospitality-design
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