Hibiscus and Bays Visitor Strategy Group - 05 September 2018 (PDF)
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Hibiscus and Bays Visitor Strategy Group
Minutes of the 3rd meeting, Wednesday, 5 September at Snowplanet, Silverdale
Present: Rojie Aguilar, Janet Fitzgerald, Hellen Wilkins, Murray Hill, Sarah Carr, Steve
Wilkinson, Paul Maguiness, Philipp Ripa, David Herbert, Terry Yacyshen, Linda Holmes, Troy
Clarry, Katharine Lane, Stephen Lyttelton, Kim Boyd, Glen Wilcox, Carolyn Deuchar, Suzanne
Histen, Birthe Bakker
Apologies: John Howsam, Kereama Nathan, Joanne Martin, Michael Webb-Speight, Angela
Suh, Yuka Kurihara, Julia Parfitt, Christina Bettany, Caitlin Watson, Sue Dennehy, Peter
Jackson.
The meeting began with a welcome to new members and a brief review of the research
programme to-date (see http://nztri.org.nz/hibiscus-and-bays ). The Visitor Strategy Group
thank Snowplanet for the refreshments and venue provided and their warm hospitality.
The meeting began at 11.10 a.m.
Visitor Survey
The Visitor Survey will go ‘live’ on Monday 10 September and data collection will commence.
Low/shoulder and high season data is required so the survey will be open until April 2019.
The more data the better so that NZTRI can gather evidence-based information on the visitor
experience. The online survey is on www.VisitorSurvey.co.nz. Members of the VSG are invited
to go through the survey and provide any final feedback before Monday 10th. NZTRI thanked
those who had already provided input to the Survey.
Incentive: NZTRI have provided a $250 cash incentive for the survey. Snowplanet would like
to boost this with product/passes to ensure there is a significant prize available and to boost
responses e.g. mid-way through data collection. Any other offers please to
Suzanne.histen@aut.ac.nz
Data collection: Data collection for the online survey will take a ‘crowd sourcing’ approach.
A discussion resulted in the following suggestions from the VSG:
• Databases and email: Make good use of databases and email. VSG members to send
an email to visitors on databases and ask them to go to www.visitorsurvey.co.nz and
complete the survey. (NZTRI can help with a draft email/blurb)
• Social media: Add a link to the Visitor Survey to social media posts. e.g. Destination
Orewa Beach will contact Facebook page administrators and businesses on their
database.
• NZTRI distributed cards for the visitor survey to pass to guests/visitors and ask them
to fill it in. Contact Suzanne.histen@aut.ac.nz if you need more. Remember – it’s
best to hand these to visitors please (rather than leaving them on a pile on a desk).
An offer from DOC – Long Bay and Okura walkway –rangers will be handing out cards
over summer. Drop cards to cafes and bars.
• Add a link to the survey on www.VisitorSurvey.co.nz to your website
• Distribute cards on the ferries – NZTRI ask for a contact at Fullers/360 (please send
to Carolyn).
1A community survey (business and resident) will run in February 2019.
Vision statement, opportunities and desired future state
Participants continued work on the Future Planning table and responded to three questions
that will guide the group and inform Strategy development. These relate to a vision and
desired future state for sustainable tourism in Hibiscus and Bays, as well as identifying
opportunities for forward planning. Questions are:
1. What do we want to sustain?
2. What are the tourism opportunities in Hibiscus & Bays?
3. What are the elements of the desired future state of tourism in Hibiscus & Bays?
An updated summary of VSG input is given in the table (see Table 1 – page 3) and includes
commentary from all three VSG meetings.
Networking opportunity - Summer famil
NZTRI raised the idea of conducting a ‘local famil’ of the Hibiscus and Bays area for VSG
members to strengthen understandings of the tourism offering across the Hibiscus and Bays
area and discuss opportunities e.g. for cross promotion. This might be by way of a half day
bus tour of the area based on the visitor experience and Phase 1 tourism audit. The idea was
warmly accepted. NZTRI will work with HBLB to get their thoughts on the famil.
Meeting closed 12.45 pm. Next meeting TBA - 2019.
Please note: NZTRI will present survey results in summer 2019 but do not plan to hold another
meeting in 2018. However, to retain momentum the VSG group is encouraged to meet on a
regular basis and NZTRI are happy to attend if we can (and are invited).
2Table 1 Tourism Future Planning– Hibiscus and Bays
What do we want Beaches, clean water and environment
to sustain?
Diversity in our resident population (Cultures)
Environmental, Cultural, and Economic sustainability
Reputation. Brand.
Boating / Water activities
Sustain local businesses and the environment
Resident well-being/quality of life
Hospitality
*Stay focussed concentrate on one message
Iconic Kiwi countryside
Boutique feel – low level presence of national brands/ mega stores (positive
aspect)
Sustain and build infrastructure including transport links
What are the Beaches, parks, nature, sand dune > low tide mark > out to sea. Coastal and
tourism water themes – marine tourism, include kayaking and estuaries. Tiritiri
opportunities in Matangi as best practice example. Play. Learn.
Hibiscus & Bays?
Local industry – engaging with mana whenua to learn about kaitiakitanga
Make more of culture, heritage and arts
Activity clusters – adventure, arts/heritage/cultural, etc.
Fusion of cultures – brings opportunities
Know your own backyard. Businesses need to know more about each
other. Residents also need to know what’s on offer in their own backyard
especially where visiting friends and relatives are concerned.
Environment, parks, beaches, waterways, heritage and culture and the arts
Iconic Kiwi countryside
Arts and culture – support local artists,
Heritage, townships and buildings/built environment
Sculpture trail, land and environment, people and artists, connections to
Hibiscus and Bays
Year-round destination
Education and interpretation about the environment and culture
Golf, regional parks, beaches, Orewa as a destination, Gulf Harbour as a
destination, boat and ferry links
Water sports, kiteboarding, yachting, kayaking, recreational fishing, Tiritiri
Matangi
Educational experiences + educate visitors about the environment
*Emphasis on key strength. Don’t try to be all things to everyone
Nature based tourism based on the principles of eco-tourism - passionate,
community, caring, learning and education e.g. Kauri Dieback,
interpretation. Links to Te Araroa and Okura walkways, DOC, regional parks
and other outdoor areas.
3People and place. Our local (multicultural) residents are our strength
“90% of current visitors are Aucklanders”
Brand. “Experience our lifestyle with us”
Show local distinctiveness
Destination (Hibiscus and Bays as a cohesive destination – in its own right
and not a thoroughfare)
Activities e.g. golf
Chinese / Korean market – Bing, WeChat/ Skykiwi websites and apps
‘Gateway’ signage on arrival (welcome) e.g. like to the Waikato and Bay of
Islands
Healthy outdoor activities
Motorway attractions notice boards – ‘Welcome’ sign -
Partnership leveraging against attractions
Health and fitness
Logan Dodd’s video – are NZTRI aware of it? Elements of the video that
describe the H&B visitor experience include:
Sea, coast and suburbs, links to the city, sea and water-based activities,
paddle boarding, walking, cycling, open spaces and parks, Snowplanet, jet
skis, motor bikes on the beach, nature, seaside and shops, adventure/fun, a
destination that is cool/wild – a destination that would appeal to youth
market especially - including Auckland, domestic, international (e.g. visitors
who participate in adventure, outdoor, backpacker and camping tourism).
Elements of the Our local (multicultural) residents are our strength
desired future Good governance structure is needed.
state of tourism in A united voice for the area
Hibiscus & Bays
Equitable distribution of costs
Quality not quantity, integrated, sustainable, unobtrusive
Avoids overdevelopment
Improved signage and infrastructure
Fusion of cultures
Environment - Treetops Kauri pan
Based on the principles of eco-tourism
Arts, Heritage – new ventures
Destination for conferences, conventions, events – build on ‘play’ aspects of
these
Education - Waste management. Plastic bags – think about Raglan. Zero
waste management carbon neutral coast
Culture & Heritage – people and stories
Maori cultural experiences, Marae visits, language.
Kaitiaki
Connection / Fusion
H&B has an identity that entices visitors to travel to Hibiscus and Bays and
“come over the bridge”. Cross promotion is vital / Penlink Connectivity
4Connect the two areas – water as common theme
Our development / Infrastructure
Active social media – Instagram, Facebook especially as well as e.g WeChat
*Communication is the key
A web presence that creates a compelling case for visitors to visit H&B - to
spend more time (and $$), see more and do more in the H&B area.
Sustain and build infrastructure including transport links
All HBC&B participants knowing what each is up to and understanding each
other’s business
Value proposition for H&B as a destination
Food
Regular networking with local businesses and neighbours
Shared information on one platform
5You can also read
