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COVID-19 Situation Report
Weekly Updates
April 24th, 2020
1. COVID-19 Updates
2. Impacts on Tourism Industry & Outbound Travel
3. What’s Happening in China
4. Case Study- Dunhuang Digital Innovation
Travel Link, the Leading Tourism Marketing Solutions Provider in China and Japan
Beijing I Shanghai I Guangzhou I Chengdu I Hong Kong I Shenyang I Tokyo
Coronavirus (COVID-19) Outbreak in China – as of 23 April, 2020
Coronavirus (COVID-19) Outbreak in China – as of 23 April, 2020 • Confirmed cases outside China continues slowdown from 40% increase last week to nearly 27% currently.
Impacts on Tourism Industry & Outbound Travel Tourism Related Policies 24th JAN | Still Valid | China has ordered all travel agencies to suspend sales of domestic and international tours as part of an effort to contain the spread of a novel coronavirus 24th JAN | Still Valid | The Ministry of Culture and Tourism of China and its branch offices have issued official notice in written that since 24th January, all travel companies should suspend businesses of package tour as well as “air ticket + hotel” tour; for those ongoing tour groups, they can continue to complete the itinerary but the travel companies should pay close attention on tourists healthy condition. Also all travel companies should deal with tourists demands properly for refunding or itinerary adjustments. 5th FEB | Still Valid | The Ministry of Culture and Tourism issued a notice to temporarily refund 80% travel service quality guarantee deposits to travel companies. In 2003, in order to help travel agency companies survive the crisis caused by SARS, the former National Tourism Administration and the Ministry of Finance also issued a notice to temporarily refund some of the quality guarantee deposits of travel companies.
Coronavirus Update – What’s Happening in China
14th April | 5 provinces (Jiangsu, Hebei, Zhejiang, Jiangxi and Gansu) in China are announced
encouragement to implement a more flexible working schedule to stimulate consumption after
the COVID-19 outbreak from 2-day weekend to 2.5-day. The new measures are totally voluntarily
and companies have the right to decide how to implement them according to the rules and
situation, explained an official from the local department of culture and tourism. We expect more
provinces will join.
20th April | The airport in Wuhan has resumed flights to and from 45 domestic cities since April
8 when travel restrictions placed on the epicenter of the novel coronavirus outbreak were lifted.
Up to April 14, there had been 799 flights operated by 19 airlines to and from Wuhan,
transporting 40,600 passengers. According to the Civil Aviation Administration of China (CAAC),
the daily number of incoming passengers through airports across China has stabilized at 2,000 to
3,000 over the past two weeks, as there were no more than 20 inbound flights each day during
that period.
Source: https://news.cgtn.com/news/2020-04-20/40k-passengers-use-Wuhan-airport-
since-lockdown-lifted-PQ0AtERo2I/index.html
21st April | China's progress on business resumption: China's agriculture-related firms have
basically resumed normal operation, with over 98 percent of key agricultural material producers
recovering production, according to the country's agriculture ministry. In the first quarter of
2020, Ministry of Human Resources and Social Security has helped over 10,000 central and local
key enterprises recruit nearly 500,000 people to ensure the orderly production of medical
supplies and daily necessities, said spokesperson Lu Aihong at a press conference on 21 April.
Source: http://www.china.org.cn/china/Off_the_Wire/2020-04/21/
content_75959141.htm
5 provinces in China are now
encouraging 2.5-day weekend
Coronavirus Update – What’s Happening in China
20th April | Chinese courts have been working to make full use of information
technology in litigation work since the outbreak of the coronavirus. The online trial
systems have helped citizens pursue justice during the outbreak. Defendants and
plaintiffs don't appear before the judge in person, but via video chat. Online trials
have become the new normal of China's judicial system.
Source: https://news.cgtn.com/news/2020-04-20/China-boosts-online-
litigation-services-amid-coronavirus-epidemic-PQ00XDUfPq/index.html
The online trial courtroom at Beijing
20th April | China's civil aviation authority has required airlines to adopt a direct Internet Court
selling mode for all international tickets during the fight against COVID-19 to
eliminate scalping. Airlines should strengthen the management of international
ticket sales channels and adopt a direct selling mode for all international tickets
during the epidemic fight, said a notice issued by the Civil Aviation Administration
of China (CAAC)
Source: https://news.sina.com.cn/c/2020-04-20/doc-iirczymi7399082.shtml
Bali Travel Product
21st April | Head of the Bali provincial tourism office Mr Putu Astawa, says that flyer recently released
Chinese tourists will be returning to Bali as early as June 15th. Minister of Tourism, by travel agencies,
Wishnutama Kusubandio held a video conference where tourism leaders discussed departure from
future dates for reopening their regions. Hongkong starting June
14th
Source: https://thebalisun.com/chinese-tourists-could-return-to-bali-june-15th/
Case Study - Dunhuang Digital Innovation
Influenced by Covid-19, people have to cancel travel plans for a long period. While staying at home, there is a general need to
adjust the mindset and rethink how to live more meaningfully at home for individuals, and to adjust strategies and study how
to effectively promote tourism resources in this special period for destinations.
Against the background of Covid-19, Dunhuang takes 2 actions to impel its digital innovation and brand promotion.
• Mogao Grottoes has launched a WeChat mini program “Cloud
Dunhuang" for those who have been at home in February. The
virtual tour integrates the exploration, visiting and the
protection of Mogao Grottoes. In the two months since its
launch, the total number of visitors has exceeded 12 million,
which is equivalent to more than half of the provincial
reception for the 2019 National Day holiday.
• Several stories depicted on the murals of the Mogao Grottoes
have been brought to life through animations to draw more
younger fans. The animations adapted from the mural stories
consist of five episodes, each running less than five minutes,
and were jointly launched this week by the Dunhuang
Academy, which administers the Mogao Grottoes, and tech
giant Tencent. Visitors can not only watch the animations on a
mini-program, but also participate in the voice acting and
interaction of the animation plays in person.
Dunhuang Animation Navigating “Cloud Dunhuang”
Case Study - Dunhuang Digital Innovation
O2O Integration
Online Knowledge bank, interactive activities, and souvenir sales The integration of online and offline has created a perfect
"creative economy" ecology, and also opened up an
innovative model for the cultural and tourism industry.
Offline Reservation and ticket purchase, travel guide, traditional culture courses
The online experience
integrates offline services.
Users can mark the pictures
they are interested in "want
to go", and then they can
focus on the marked murals
and colored sculptures when
they visit the site in the
future
Ticket reservation Reservation of cultural experience courses
If interested, people can go to
Hear the classic story another mini-program “Dunhuang
during offline tour, and Silk Scarf” and on which users can
also can "flip the card" to DIY his own scarves. Or even
read more knowledge order online and pick up later.
Offline travel guide
quickly.
Scarf DIY
Case Study - Dunhuang Digital Innovation
More engagement created in the animation
With the help of WeChat and QQ, the two largest social platforms in China, friends and relatives
are invited to play roles and cooperate to complete the dubbing of the story. This cultural
protection (cultural protection) product is not only limited to meet users' appreciation and
consumption needs of traditional culture and art, but also gives users a certain ability to re-
create, users have a stronger sense of substitution. Dunhuang animation combines
animation and interactive drama, and combines the experience of film and game, bringing new
choices for users to spend fragmented time.
Digital Preservation for Cultural Heritage
“Cloud Dunhuang” mini-program embraced "technology + culture", which demonstrated a
way that technology can be put at the service of heritage.
Use of UGC WeChat Mini program provides architecture
The platform does not need much investment, and can effectively stimulate users to produce to seamless different experiences and allows
user-generated content only by setting simple rules and encouraging people to participate consumers to share their works/photos via
their social media within WeChat eco-system
Personalization and Differentiation add Appeal and encourage more people to access and
Respect users' personalized expression, and rely on an interactive anchor that is novel and explore “Cloud Dunhuang” Mini program.
interesting enough to encourage users to actively share on social networks.
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