TAYLOR SWIFT BREAKS TICKET SALES RECORD IN CHINA
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QUARTERLY - Q1 2014
PAGE 1 of 5
TAYLOR SWIFT BREAKS TICKET SALES RECORD IN CHINA
ful celebrity social media launch to
date.
Taylor’s Sina Weibo account generated
nearly 200,000 comments for the first
contest promoted by FansTang for a give-
away of Taylor Swift merchandise during
the Chinese New Year in February.
In effort to support the marketing cam-
Taylor Swift official Sina Weibo cover page paign of Taylor’s RED TOUR in China
and Thailand, FansTang curated several
Award winning recording artist Taylor On January 20th, 2014, FansTang large-scale fan contests on Sina Weibo,
Swift’s RED TOUR concert in Shang- launched the official Tencent Weibo which lead to tens of thousands of re-
hai sold out 18,000 tickets in sixty sec- and Sina Weibo accounts for award posts and significant increases in num-
onds, making it the fastest sell-out in winning recording artist Taylor Swift. bers of overall followers for Taylor’s and
the history of the country. This marked FansTang’s most success- FansTang’s accounts.
CHINA’S FAVORITE VAMPIRE—IAN SOMERHALDER
LAUNCHES CUSTOMIZED WECHAT APP
As another groundbreaking step, Fan- gramming Big Shot, and a photo shoot for
sTang developed a customized subscrip- the leading men’s magazine Esquire.
tion WeChat account for actor Ian Somer-
halder who stars in the extremely popular With this new WeChat account, fans
TV series The Vampire Diaries. This is the have the opportunity to interact with
only second subscription account to be Ian through more daily posts and direct
set up on WeChat. The first one belongs communication, and connect with him
to popular award winning Chinese actor on a more personal level than any prior
Chen Kun. WeChat account on the platform.
In late December 2013, Ian traveled to FansTang currently manages over 100
China with FansTang to promote the china specific social media accounts for a
launch of the new WeChat app, and spent selective group of the most relevant televi-
his first New Year’s Eve in Beijing. In addi- sion, motion picture, music, and sports ce-
tion, Ian also attended several events such lebrities. We completed RMB 110 million
as an interview with famous TV host Hua worth of endorsement deals in China for
Shao for Tencent Video’s original pro- our clients in the past 24 months. Ian Somerhalder customized WeChat app homescreen
QUARTERLY - Q1 2014
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TENCENT QQ VIDEO DAILY SHOW CUSTOMIZES HOLLYWOOD
CONTENT FOR CHINA’S UP AND COMING GENERATION
On March 17th, 2014, FansTang lected, China relevant Hollywood sive interviews, and comedy skits
launched its daily online show Hol- content tailored to the China mar- with the guests.
lywood at Your Doorstep on Tencent ket seven days a week. Produced in
Video. Partnered with Tencent and our Hollywood studio, the episodes
designed with the China market feature a variety of TV, film, music
in mind, this ten to fifteen minute and sports celebrities. The content
program delivers strategically se- include entertainment news, exclu-
FANSTANG LAUNCHES NEW SHOW
TO CATER TO CHINA’S HOLLYWOOD
SAVVY GENERATION
Jeremy Renner sits down with FansTang in our Hollywood studio
In addition to the China, FansTang
also broadened its content distri-
bution to other Asian territories by
entering a TV partnership with one
of the largest free to air terrestrial
networks in Indonesia, Net Media-
tama. FansTang provides NET En-
tertainment News with current and
trending Hollywood content.
FansTang host interviews Britney Spears on “Hollywood at Your Doorstep”
Prior to the launch of Tencent and
FansTang Studio Located in the Heart of Hollywood Net, in December 2013, under
with Three Fully Equipped Filming Sets the strategic cooperation agree-
ment with Shanghai Media Group
Our fully equipped studio is lo- and a rooftop set. This space al- (SMG), FansTang launched its Hol-
cated near the famous intersec- lows our 25-30 person, bilingual lywood news segment on SMG’s
tion of Hollywood Blvd and Vine, production team to write, pro- Dragon TV’s prime-time top show
with the gorgeous backdrop of duce, film and edit content si- Yu Le Xingtiandi. It is the first-ever
the Hollywood sign. The studio multaneously, while remaining Hollywood segment to be broadcast
currently includes a green screen in the heart of Hollywood for ac- on a major nationwide Chinese net-
set, a living room/interview set cess and authenticity. work.
QUARTERLY - Q1 2014
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3 of 5
FansTang Youku channel homepage
FANSTANG CHANNEL LAUNCH ON YOUKU TUDOU
FansTang Like You’ve Never Seen Before --
New Channel Promises to Deliver Everything Hollywood
FansTang partnered world’s top concerts, award shows, and red
with Youku Tudou, carpets, along with our extensive library of
China’s leading In- past events.
ternet video portal to
launch its own chan- • Hollywood lifestyle section provides a
nels on the platform. The new channel full scope insider look into all things celeb-
will provide several categories of content, rity.
including but not limited to: Brief description of FansTang on Youku channel homepage
• Sports section focuses on NBA stars
• Content section includes original and with interviews, lifestyle shows, and their
exclusive unscripted content produced in China trips.
our Hollywood studio such as exclusive
celebrity interviews, man on the street con- • Artist section serves as a compilation of
tent, comedic sketches and much more. our clients’ social media interactions, trips
• Live events section includes China cus- to China, photos, videos, fan content and
tomized live streaming of many of the other fan interaction.
Youku FansTang channel video playlist top 3
QUARTERLY - Q1 2014
PAGE 3 of 5
LOCALIZED + CUSTOMIZED EXCLUSIVE CELEBRITY
INTERVIEWS AND RED CARPET COVERAGE
With FansTang’s firmly engrained re- Furthermore, the FansTang team
lationship with Hollywood celebrities also covered various blockbuster film
and their management teams, we are premieres and major award shows in
able to gain access and conduct exclusive the past few months. Our hosts in-
interviews with them specifically for the terviewed stars such as Aaron Paul
China market. In the past three months, (Breaking Bad), Emma Watson (Harry
FansTang had exclusive sit-downs with Potter), and Emma Stone (Crazy, Stu-
celebrities such as Britney Spears (Mu- pid, Love) at the film premieres Need
sic), Jeremy Renner (The Avengers), Ian for Speed, Noah and The Amazing
Somerhalder (The Vampire Diaries), Spiderman II. Our team also covered
Stephen Amell (Arrow), Chloe Bennet the red carpet at the Oscars and the
(Marvel’s Agents of S.H.I.E.L.D.) and Grammys.
Tracy McGrady (NBA).
Stephen Amell with FansTang hosts in our Hollywood studio
LIVE EVENT STREAMING
Avril Lavigne and Linkin Park live stream concerts
In a first step toward providing live Hol- streamed Avril Lavigne’s concert. rights for the Billboard Music Awards
lywood content, FansTang coordinated at the MGM Grand Hotel in Las Ve-
and presented our first online concert To further this effort, FansTang is rapid- gas this May. This will serve as a test run
streaming for Chinese fans. The pre- ly building its live streaming platform for many upcoming major Hollywood
miere concert took place on January and has acquired various content. With events and awards shows. All of these
11th, 2014 and featured Linkin Park in a major partnership with Dick Clark events will have customized FansTang
their “Return” Show for China. In addi- Productions (DCP), FansTang has produced red carpets and other pre-
tion to Linkin Park, FansTang also live acquired the exclusive broadcasting event and post-event ancillary content.
QUARTERLY - Q1 2014
PAGE 5 of 5
FANSTANG ADVISES MAJOR HOLLYWOOD STUDIOS ON MARKETING
As China continues to grow rapidly in
consumption of Hollywood films, it has
become an extremely lucrative market and
an important piece of Hollywood studios’
global strategy. It is of great importance for
the studios to strategically allocate their
marketing and promotional effort to create
a China specific campaign in order to max-
imize economic outcome, and build longer
term, sustainable franchise value.
Through FansTang’s existing consumer
reach and unique market insight, we pro-
vide marketing strategy advice supported In-depth social media audience analysis for Hollywood film A in China
by extensive data analysis to Hollywood
studios that have business interests in the worked closely with several major studios With unique services and tangible results,
China market. to provide them with detailed support FansTang continues to develop further
around their major Chinese theatrical re- engrained partnerships with other major
Over the past few months, FansTang has leases. Hollywood studios.
OVERVIEW company wholly owned by China Brand-
ing Group (CBG), with special focus on
tent and influence what they see, hear and
think about Hollywood and popular cul-
Taylor Swift’s Shanghai concert sold out in the China market. We provide synergistic ture.
60 seconds; “Hollywood at Your Doorstep” and comprehensive cross-platform media,
racking up 100,000 average views daily on allowing for comprehensive brand recog- We manage over 100 China-specific social
Tencent Video; China’s favorite “vampire” nition and following from Chinese fans media accounts for a selective group of
Ian Somerhalder gets up close and person- within the targeted demographic. the most relevant Hollywood television,
al with fans on his brand new customized motion picture, music, and sports celeb-
WeChat App. In the midst of all the excite- Our target audience ages between 18-35, rities. The accounts currently covers over
ment and new happenings, these are just a English-speaking, highly-educated with 95 million targeted fan database. Through
few highlights that FansTang has been able higher household income, lives in tier one our TV and online video programming,
and help to achieve in the past few months. and tier two cities such as Guangzhou, FansTang achieves tens of millions of social
Shanghai, Chengdu and Beijing. We con- media impressions and reaches millions of
FansTang is an entertainment and media nect with them through Hollywood con- viewer each day.
China Headquarters U.S. Office For more information, visit: Please follow us on:
18F, Building 20, Diamond Garden 1480 Vine St. Suite 1902 www.FansTang.com Sina Weibo:
No. 487 Tianlin Road Los Angeles www.weibo.com/fanstangvip
Xuhui District, Shanghai, CA 90028 USA Other inquiries, e-mail us at: WeChat:
China 200233 Tel: +1 323 871 4010 info@chinabrandinggroup.com
Phone: +86 21 5151 8888 x 2164
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