Community Broadcasting Foundation - Strategic Plan 2017-2021
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Community Broadcasting Foundation Strategic Plan 2017-2021 Updated November, 2019 — The Community Broadcasting Foundation acknowledges First Nations’ sovereignty and recognises the continuing connection to lands, waters and communities by Traditional Owners of Country throughout Australia. We pay our respects to Aboriginal and Torres Strait Islander cultures; and to Elders both past and present. We support and contribute to the process of Reconciliation.
I N T RO D U CT I O N
We support and champion
We Support community-owned and operated
media to connect people and tell
& Champion vital, local stories so that we have
vibrant Australian cultures and
Community a healthy democracy.
Broadcasting Each year we provide around
$19 million in funding to support
more than 450 community
broadcasting services operating
in communities across Australia.
Community Broadcasting Foundation | Strategic Plan 2017-2021 (Updated November, 2019)
I N T RO D U CT I O N
About
Community
Broadcasting
—
Community broadcasting involves
participation in not-for-profit media
which is committed to access, diversity,
inclusion, independence, localism,
multiculturalism and social justice.
Community Broadcasting Foundation | Strategic Plan 2017-2021 (Updated November, 2019)
I N T RO D U CT I O N
Our Grant Consultation
Programs and Independence
Our grant programs assist We promote an open
community broadcasting dialogue with stakeholders
organisations in urban, within the community
regional, rural and remote broadcasting sector
Australia to produce media and with the Australian
for and by communities. Government but operate
at arms-length from both.
The projects we fund range Our independence is
in size and scope: from essential for fair, equitable
nation-wide projects that and transparent grants
enhance the impact of processes.
community broadcasting,
to grants for equipment The voluntary involvement
or capacity building on of experienced community
a local level. Many of broadcasters and industry
the projects we fund experts is at the heart of
support the production how we operate.
of content that is shared
Together, our volunteers
with audiences on air or
read more than 1,000 grant
on demand. Programs,
applications each year. Our
series and segments
volunteers contribute their
share information in
insights and experience so
community languages,
that our grant programs
foster discussion about
respond and adapt to meet
issues and raise the profile
the changing needs of the
of community groups and
community broadcasting
services, musicians, artists
sector.
and story tellers.
Community Broadcasting Foundation | Strategic Plan 2017-2021 (Updated November, 2019)
OUR VISION
A voice for every
community –
sharing our stories
Community Broadcasting Foundation | Strategic Plan 2017-2021 (Updated November, 2019)
O U R VA L U E S
Community-minded
We care.
Collaborative
We listen and work together.
Inclusive
We embrace and celebrate diversity.
Trusted
We work with integrity.
Community Broadcasting Foundation | Strategic Plan 2017-2021 (Updated November, 2019)
We support Sector Vision
the community The Community Broadcasting In delivering our Vision, the sector commits
broadcasting Sector contributes to, and is
an active expression of, an
to upholding the guiding principles of
community broadcasting:
sector compass: Australia that has:
• Promote harmony and diversity and
contribute to an inclusive, cohesive and
culturally diverse Australian community
An open society • Pursue the principles of democracy,
access and equity, especially for people
A strong democracy and issues not adequately represented in
other media
Vibrant cultures • Enhance the diversity or programming
choices available to the public and present
programs that expand the variety of
viewpoints broadcast in Australia
Sector Focus • Demonstrate independence in
programming as well as in editorial and
Our Vision for Australia will be achieved through management decisions
strengthened communities that arise from
authentic conversations catalysed by fair and • Support and develop local arts and music
meaningful access to broadcast media. • Increase community involvement in
broadcasting
Diverse Authentic Fair and
communities are voices engage meaningful Sector Aspiration
supported and in important access to
strengthened. conversations broadcast We aspire to see the Community
Links between both within media so that Broadcasting Sector recognised as a key
communities are and between local Australian pillar of Australian broadcasting and a
forged. Community diverse stories are told valued contributor to Australian society.
and Australian communities. and heard.
identities are As such it is authentic and excellent,
enriched. innovative, sustainable, accessible,
trusted and diverse.
Community Broadcasting Foundation | Strategic Plan 2017-2021 (Updated November, 2019)
OUR PRIORITIES
Strategic
Priorities
2017-2021:
• Advance Community
Media
• Grow Community Media’s
Resource Base
• Tell Our Story
Community Broadcasting Foundation | Strategic Plan 2017-2021 (Updated November, 2019)Goal 1: Advance
Community Media
—
We strengthen and develop Australian
community media to be resilient, sustainable
and integrated into the fabric of Australian
communities.
Community Broadcasting Foundation | Strategic Plan 2017-2021 (Updated November, 2019)G O A L 1 : A D VA N C E
COMMUNITY MEDIA
We strengthen and develop Strategies: Key deliverables:
Australian community media
to be resilient, sustainable and • Support stations to be healthy, • Fund activities and initiatives that strengthen the health of stations: their
integrated into the fabric of resilient and robust* governance, community engagement, income generation capability and
Australian communities. technical capacity
• Build audiences by funding
compelling content • Support the implementation of the CBAA’s Radio Station Health
Check. Aggregated outcomes indicate steady improvement in station
• Support sector organisations to governance, community engagement, operational effectiveness and
thrive self-sufficiency
• Fund research to identify • Support sector research to ensure decision-making is evidence-based
the gaps in community radio
service delivery • Support the development and further strengthening of the
Community Broadcasting Sector Roundtable as a forum for national
• Streamline operations for sector representative organisations to identify and advance issues
greater efficiency* of mutual interest
• Key stakeholders are invited to contribute to an evaluation of the
outcomes of the CBF’s Structure & Governance Review in 2021*
• Support a strong democracy by funding a range of independent
journalism activities*
*Strategies or Key deliverables added or revised in November 2019
Community Broadcasting Foundation | Strategic Plan 2017-2021 (Updated November, 2019)G O A L 1 : A D VA N C E
COMMUNITY MEDIA
We strengthen and develop Strategies: Key deliverables continued:
Australian community media
to be resilient, sustainable and • Support stations to be healthy, • A framework is developed to guide the Content Grants Advisory
integrated into the fabric of resilient and robust* Committee as it balances support for existing quality programs and
Australian communities. projects, with seeding support for new or innovative content
• Build audiences by funding
compelling content • Implement outcomes-based funding and reporting for Sector
Investment-funded sector organisations*
• Support sector organisations to
thrive • Work collaboratively with sector organisations to identify and fund
unmet community media gaps*
• Fund research to identify
the gaps in community radio • CBF structure is embedded and relevant new processes are developed,
service delivery implemented and documented
• Streamline operations for *Strategies or Key deliverables added or revised in November 2019
greater efficiency*
Community Broadcasting Foundation | Strategic Plan 2017-2021 (Updated November, 2019)Goal 2: Grow
Community Media’s
Resource Base
—
We want to fund resources and support
services to increase station sustainability
so that our diverse Australian cultures
continue to be reflected and served by freely
accessible community media.
Community Broadcasting Foundation | Strategic Plan 2017-2021 (Updated November, 2019)GOAL 2 : GROW
C O M M U N I T Y M E D I A’ S
RESOURCE BASE
We want to fund resources and Strategies: Key deliverables:
support services to increase
station sustainability so that • Implement fundraising • Maintain our record as a trusted steward of sector funding through
our diverse Australian cultures strategies high-quality reporting to, and a continued effective relationship with,
continue to be reflected and the Department of Communications and the Arts
• Maximise efficiencies
served by freely accessible of spending on content
community media. • Deductible Gift Recipient status is achieved, maintained and used as
and content distribution a key fundraising tool
technologies
• Fundraising strategies and targets are updated to maximise
opportunities to secure funding*
• 6 fundraising project cases for support and project business plans are
developed in 2019/20*
• At least $250,000 is raised through fundraising activities in 2019/20*
• Implement a new database to improve our efficiency, facilitate
effective long-term relationship building with supporters, and to help
achieve our fundraising goals
• CBF funds are leveraged as a matched funding incentive
*Strategies or Key deliverables added or revised in November 2019
Community Broadcasting Foundation | Strategic Plan 2017-2021 (Updated November, 2019)GOAL 2 : GROW
C O M M U N I T Y M E D I A’ S
RESOURCE BASE
We want to fund resources and Strategies: Key deliverables continued
support services to increase
station sustainability so that • Implement fundraising • Matched funding is used to double the number of stations using
our diverse Australian cultures strategies crowdfunding strategies
continue to be reflected and • Maximise efficiencies • Workshop with sector organisations the feasibility of group buying of
served by freely accessible of spending on content resources and whether shared facilities or infrastructure could save
community media. and content distribution the sector money
technologies
• Any development of additional content distribution platforms is
coordinated to minimise duplication and respond to audience trends
• Determine and conduct a process to distribute additional CBOnline
Project funding for central online streaming portal and application*
*Strategies or Key deliverables added or revised in November 2019
Community Broadcasting Foundation | Strategic Plan 2017-2021 (Updated November, 2019)Goal 3: Tell Our Story
—
We want to increase public awareness and
understanding of community broadcasting,
and to raise our public profile.
Community Broadcasting Foundation | Strategic Plan 2017-2021 (Updated November, 2019)GOAL 3: TELL OUR
STO RY
We want to increase public Strategies: Key deliverables:
awareness and understanding
of community broadcasting, • Devise and implement a • Affirm our brand position for better internal/external engagement*
and to raise our public profile. CBF communications strategy*
• Staff and volunteers are trained to identify suitable stories, and
• Focus on promoting funding recipients are encouraged and supported to tell compelling
success stories stories about the outcomes of their grants
• Extend awareness of • 12 key success stories are published annually, showcasing the
our support by ensuring activities we support, the awards we have supported or that the sector
organisations acknowledge has won, and the diversity and value of the sector to the community
our funding in their channels*
• Annual targets for increasing engagement in CBF’s online platforms
are set and met
• Funded content proudly and prominently features acknowledgements
of CBF funding support
• Grantees are making use of ready-to-use collateral to acknowledge
CBF funding support and direct interested people to find out more
about us via our website
*Strategies or Key deliverables added or revised in November 2019
Community Broadcasting Foundation | Strategic Plan 2017-2021 (Updated November, 2019)A voice for every
community – sharing our stories
Community
Broadcasting
Foundation
Level 7, 369 Royal Parade
Parkville VIC 3052
—
(03) 8341 5900
info@cbf.com.au
www.cbf.org.au
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