AN INTERNATIONAL CULINARY COMPETITION FILLED WITH THREE THOUSAND YEARS OF HISTORY & HERITAGE - global
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AN INTERNATIONAL CULINARY COMPETITION FILLED WITH THREE THOUSAND YEARS OF HISTORY & HERITAGE
M E X I C O
WHAT IS ?
GLOBAL is an international culinary competition and tourism platform
celebrating the ancestral culture of Mexico through education, cultural
exchanges and content-rich media.
The culinary competition begins with international chefs from five nations
(sponsored by tourism partners) paired with host chefs from Mexico.
Together with notable media, artisans and partners, the chefs from five
countries embark on a week-long journey of gastronomic destinations, farm
visits, masterclasses, guest chef dinners, market tours, sponsored activations
and media receptions in hopes of building the winning judge’s plate.
GLOBAL is a series of collaborative workshops and events to create an international
ecosystem of gastronomic tourism narrated by influential chefs, story tellers and media
TRANSLATION = COMMUNITY
The key to food culture is understanding the genetic code and nothing is more important
to Mexico than the *mayoras that carried traditions from farm to village for thousands
of years. Our goal is to translate historic traditions and regional influences through our
“ancestral lens” of gastro-tourism.
* Mayora is an exclusively Mexican term for head chef, a cultural tradition that is on its way to being reinstated after the success of modern-day Mexican cuisine.
MISSION GLOBAL is an interactive approach to engage people from 30-55 years old to travel to a hosting country. GLOBAL is a gastro-fueled World Cup filled with educational programming, sustainable initiatives and culinary experiences to benefit chefs, farmers, residents and visitors. We will reach new tourists through a dynamic chef and tourism platform of partners. We want to give travelers a chance to create their own adventures “through the lens of their favorite chefs”.
48%
ECOSYSTEM GLOBAL is composed of tourism boards from multiple
nations, public relation teams representing chefs, global
agencies representing sponsors, and international media
groups supporting local farmers, food artisans and the
story-tellers of historic cultures.
GLOBAL is a memorable journey of food and drink by
like-minded travelers and seekers of bespoke culinary
experiences no matter the cost.
GOALS » To provide massive media exposure for participating nations » To create new relationships in hospitality for our partners around the world » To develop long lasting relationships for the chef community » To create media content promoting local and international tourism » To host annual festivals that enriches the community and gives back to charity » To develop new audiences for Mexico gastro-tourism abroad » To provide a new angle for Mexican agriculture through culture and cuisine » To discover and promote accessible gastro-tourism experiences in the media » To celebrate the best of Mexico’s spirit (culture, artisanos, mayoras and farmers) » To promote the iconic areas of cuisine and agriculture in Mexico » To promote the Ancestral and Pre-Hispanic cultures of Mexico
THE FUTURE OF FOOD A seven day program will focus on the traditional recipes, social causes, chefs and artisans sustaining local agricultural. Through tours, receptions, masterclasses and workshops, the chefs will compose all ideas and ingredients into competition for all the world to witness. Thoughtful discussions will focus on the future of food with topics like: » Preservation of Tradition & Culture » Culinary Innovation & Hospitality » Good Food Systems with Historical Context » Global Food Trends & Sustainability » Food Waste & Whole Animal Utilization
FOOD TOURISM GLOBAL will engage tourism groups from around the world by invitation. The GLOBAL competiton will serve an international platform similar to The World's 50 Best Restaurant List, Bocuse d'Or, and Michelin Guide. Why is GLOBAL different? We will work with partners and hosts to guarentee that ALL culinary experiences are inclusive and accessible to everyday residents and tourists. GLOBAL will summon cooks dedicated to the preservation of culture through traditional and modern cooking techniques. Together, we provide the rediscovery of relatively unknown food projects in Mexico and abroad through various forms of media and technology.
FINDING THE WINNER THE COMPETITION Five international chefs are challenged to unite modern food techniques with ideas and ingredients collected during seven days of being totally immersed in the culture. They are asked to translate local ingredients and ideas into a plate voted on by celebrity judges and consumers. THE RULES » Chefs must present [3] dishes symbolizing Mexico » 75% of idea / ingredients for each dish must represent Mexico » 25% can represent chef’s native country, philosophy » Celebrity Judges will score [5] categories to find a winner » Consumers cast votes for winner
DINNERS & WORKSHOPS - NOVEMBER 2020
Chefs and educators from Mexico are invited to participate in dinners based
on their dedication in highlighting local farmers, traditional and regional
cuisine. Each dinner workshop is a cultural exchange for chefs to immerse
themselves in education in the days leading up to competition.
DINNER & WORKSHOP THEMES
» Genetics -Veracruz / Cacao
» Ancestral - Puebla / Corn
» Pre-Hispanic - Yucatán / Insects
» Mayora - Oaxaca / Mole
» Mayora - Guadalajara / Barbacoa * Attendance is 38 people, including international
» Michoacán / Carnitas chefs and media paired with luminaries and host
chefs. Sponsors and hosting restaurants are
» Paired with Pulque / Agave / Wine welcome to open the doors to sell tickets -or-
include more local media and partners.7 DAYS OF PROGRAMMING
MONDAY - FRIDAY is educational events in the morning, afternoon and night attended by chefs,
media and trade. Chefs learn and gather ingredients for the competition on Sunday.
MORNING - GASTRO-TOUR Culinary luminaries take us on edible field trips to historic
markets, farmers give tours and notable food artisans host panel discussions. Morning
tours serve as shopping trips and inspiration.
AFTERNOON - MASTERCLASS Each afternoon we meet in stunning locations to learn the
history behind Mexico’s most iconic libations from cacao to pulque (pre-hispanic), agave
(mezcals / tequila) and wine (vineyards dating back to the 16th century).
NIGHT - DINNER WORKSHOP Host chefs invite chefs and media to a meal that reflects the
unique culinary regions of Mexico. Each course is an edible discussion prepared by the
host chef accompanied by pairings from sponsors.
SATURDAY is the day before the big competition and chefs need time to prep in the kitchen. As
chefs prepare for competition, we will hold panel discussions and sponsored receptions for media.
SUNDAY GLOBAL INTERNATIONAL CHEF COMPETITION - Doors at 5pmARRIVAL 3pm - Coffee Experience 6pm - Forgotten Spirits Journey 8pm - Media Reception DAY 1 - GENETICS 10am-12pm - Cacao with Hector Galvan of La Casa Tropical 2:30pm-4pm - Masterclass Drinking Cacao & Pulque 7pm-10pm - Pulque with Alejandro Escalante DAY 2 - ANCESTRAL 10am-12:30pm - Nixtamalization with Amando Ramír 2:30pm-4pm - Masterclass of Historical Agave at Nido 7pm-10pm - 2000 Anos de Maiz, Amando Ramír DAY 3 - PRE-HISPANIC 10am-12:30pm - Insects & The 3 Sisters with Casa de los Tacos 2:30pm-4pm - Chilies & Craft Beer Tasting 7pm-10pm - Oaxacan Mole Dinner with Guest
DAY 4 - MAYORA 9am-1:30pm - Miraflores & Lunch with Guest Chef 2:30pm-4pm - Mezcal and Tquila Masterclass 7pm-10pm - Chiles Dinner with Guest Chef DAY 5 - MODERN 10am-12:30pm - Mercado, Migration & Farming the Future 2:30pm-4pm - Masterclass of Baja Wines 7pm-10pm - Guest Chef Wine Dinner hosted by Pablo Salas DAY 6 - PANELS & PREP 1pm - 3 Female Chefs to talk Preserving Traditions 4pm - 3 Male Chefs to talk Mayoras 7pm - Media & Sponsors Reception + Baja Wine Dinner DAY 7 - GLOBAL 9am - Coffee & Cacao Experience 1pm - Chef Presentations of Plate to Judge's 5pm-8pm - Competition & Awards
MEDIA
PARTICIPATING TOURISM BOARDS
PRINT & MEDIA
Germany, Spain, Peru, Canada, USA
500+ Million Impressions
Mexico, Oaxaca, Yucatan, Baja, Puebla
50% Travel, Hospitality & Trade
Guadalajara and Veracruz
ATTENDEES
PARTICIPATING CHEFS, PARTNERS & ARTISANS
Main Event - 700+
60+ chefs during 7 days
Media Dinners - 200+
Workshops - 100+
Media - 40+
TARGET MEDIA PARTNERS IN MEXICO
Maxim.com, Food & Wine, Robb Report, Forbes
INTERNATIONAL CAMPAIGN TARGETTING
Affluent, Global Travelers, Food Influencers, C-Level Executives, Celebrities
Culturally Aware Decision Makers, Consumers of Premium Agricultural Products
* subject to changeSPONSORSHIP BENEFITS
EXCLUSIVITY ACTIVATION EDITORIAL SIGNAGE SOCIAL MEDIA
SPACE PROMOTION PROGRAMS
SPONSORSHIP CUSTOM TICKETS WEBSITE EVENT
ANNOUNCEMENT CONTESTS PROGRAM
SILENT AUCTION CHEF PHOTO EDITORIAL CULINARY
OPPORTUNITY GIFTING DATABASE PROMOTION ACCESSLOCATION CONTACT US
LOS CABOS Founder & Sponsorships
brady@tastenetwork.com
WHEN
Q4 - 2020
The cacao bean, the basis of cocoa and chocolate, is one of Mexico’s many
culinary gifts to the world. Very few understand the genetics date back to 2500 BC.
Mexico is one of the very few places in the world that can offer hundreds of
romantic culinary experiences alongside deep-rooted ancestral and historical
context that merges thousands of years of culture and traditions.
The list of UNESCO World Heritage Sites in Mexico is the most in all of the Americas
and also ranks 7th in the world. There are 35 sites included in the list as of 2018
making it a perfect country to host GLOBAL.You can also read
