LANDLORDS PACK - Owen Isherwood
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LANDLORDS PACK
© 2021 Rooster Shack Ltd. Rooster Shack, its logo and all related elements are ™ of and © Rooster Shack Ltd.
A MESSAGE FROM
Going out with your best mates every weekend for some
food and you all fancy something different!
THE FOUNDER
We’ve all been there, right? Well, that’s my story.
One of your friends wants some flame grilled chicken, the
other wants a flame grilled beef burger and there’s always
one that wants just a milkshake! We always ended up going
to different restaurants through the night, which was great
but kind of exhausting. That’s when it clicked, why not bring
all of those great tasting flavours under one roof, not just
mediocre flavours but the very best flavours.
So here I was, leaving my corporate job behind me and
doing what we love most, to serve the very best Piri-Piri,
Flame Grilled Beef Burgers, Wings, Southern Fried and
Milkshakes.
Imran Mamud
Founder and Managing Director, Rooster Shack
WINNER 2020 WINNER 2021
roostershack.co.uk
ROOSTER SHACK IS A BRANDED QUICK-SERVICE
THE ROOSTER RESTAURANT CONCEPT SELLING FRESHLY PREPARED
SHACK CONCEPT FLAME GRILLED AUTHENTIC PIRI PIRI CHICKEN DISHES,
WINGS, BURGERS AND SHAKES.
ROOSTER SHACK IS A BRANDED, SYSTEMIZED VERSION
OF A NO-BRAND, NO-SYSTEM, INDEPENDENT CHICKEN
SHOP. THE ROOSTER SHACK MODEL RELIES ON 3 MAIN
REVENUE STREAMS:
EAT IN The stores look & feel is inspired by North-American street food joints
and it is designed to offer a buzzy and informal dining experience with the
combination of great food, hospitable service and an open kitchen to enhance
the visibility of preparation.
TAKE AWAY Rooster Shack has developed a specific know-how in serving
customers quickly in packaging that makes the product convenient, cold-proof
and mess-proof.
HOME DELIVERY is achieved through its own drivers and the presence of
third-party on-line food delivery websites
OFFICE LUNCHES Rooster Shack offers platters for business meetings taking
place in office facilities.
WINNER 2020 WINNER 2021
roostershack.co.uk
roostershack.co.uk
ATMOSPHERE
SHACKS ETHOS Rooster Shack creates that great, relaxed atmosphere loved by mums
getting together for a mid morning natter, famished commuters, too cool teens
and the crew on a night out.
Everyone's welcome and everyone deserves great food.
PRIDE
Rooster Shack has a genuine pride and love for it's fabulous flavours and deli-
ciously simple menu combinations.
Service and delivery is paramount, our engaging team add the chuckle to our
chicken and a pout to our Piri Piri.
FOOD
Is the cornerstone of all that resides under The Shack's roof. Food simply done
well and delivered with warmth.
OUR RELEVANCE
FOOD ON-THE-GO AND MORE FLEXIBLE MEAL PATTERNS FAVOUR QUICK-SERVICE RESTAURANTS
“Consumers are working longer hours and their lives are becoming increasingly busy. These two factors are dictating a major
shift in consumers’ eating habits, as they favour to-go meals at the time that is most convenient to them. As this trend is
reinforced, limited service restaurants are becoming the perfect way to satisfy the need for convenience and availability around
the clock, which consumers increasingly require”
CONSUMERS’ PRICE-SENSITIVITY BOOSTS THE SALES OF LIMITED-SERVICE RESTAURANTS
“In the wake of Brexit, consumers are less confident in their purchasing power and tend to favour lower-priced options when eating out.
Limited service restaurants are benefitting from this tightening in spending. Their consumer base is progressively expanding from
people with low and middle incomes to include customers with higher incomes but perceived lower spending power. As uncertainty
continues, this trend will be reinforced and will positively impact sales in the channel in the forecast period.”
(Sources: Euromonitor Limited Service Restaurants in the United Kingdom – April 2019 and Mintel Burger
and Chicken Restaurants – UK – September 2018)
WINNER 2020 WINNER 2021
roostershack.co.uk
ROOSTER SHACK’S EFFECTIVE
MARKETING APPROACH
The success of the Rooster Shack formula relies on a clever
marketing approach comprising online and social media
presence, PR and engagement with the local community.
The proof is in the success and strong reputation of our
Woking store.
Drive from London to Woking for
the best burger and fries ever.
Thanks Imran Ali Mamud.
It’s a must have. Tasty delicious fresh
Went to #theshack yesterday and tried and milkshakes are to die for. It’s our
there wings gots to say these guys are number one choice for takeaway.
killing it "dare I say the best around" if Fast service always polite and friendly,
you haven't already tried this place yet just 100%!
get down there, and somebody please call
Nandos and KFC and tell them there's a
new king in town.
Large menu・Large portions・Great food
Best chicken shop I have ever tried.
Great tasting food and quick and
personable service.
Just Eat:
Google:
Facebook:
Food Hygiene:
roostershack.co.uk 14
THE FOOD
FAMOUS FOR OUR HOUSE PIRI PIRI, OUR PIRI PIRI MARINADES ARE HOUSE OUR PIRI PIRI CHICKEN IS MARINATED
WICKED WINGS, FLAME GRILLED BEEF MADE AND OFFER 6 SPICE LEVELS TO FOR 24 HOURS, STEAMED AND THEN
BURGERS AND AWESOME SHAKES. CHOOSE FROM. TO CRUSHED BIRD-EYE FINISHED ON THE GRILL FOR
CHILLIES ARE ADDED 12 OTHER KEY SUPERIOR TASTE.
INGREDIENTS TO ACHIEVE THAT
AUTHENTIC FLAVOUR.
WINNER 2020 WINNER 2021
roostershack.co.uk
WINNER 2020 WINNER 2021 roostershack.co.uk
SPECIALITIES WE ARE FAMOUS FOR GRILLED PIRI PIRI CHICKEN WRAP 6OZ BEEF BURGER GRILLED PIRI PIRI CHICKEN RICE BOX Delicious grilled tender chicken strips Never frozen, fresh beef patties grilled to Pilau rice topped with 5 grilled strips with the flavour of your choosing a medium cook. Special brioche bun and with a flavour of the customers’ choosing wrapped in a tortilla and finished on the choice of 3 signature Rooster Shack and a handful of salad. Easy to eat, grill for perfect sealing. Easy to eat, sauces: Punjabi, Mexican or Texan sauce. healthier and filling meal which is great great on the go. on the go or for an evening in. WINNER 2020 WINNER 2021 roostershack.co.uk
OUR BRAND WINNER 2020 WINNER 2021 roostershack.co.uk
WINNER 2020 WINNER 2021 roostershack.co.uk
OUR INTERIORS WINNER 2020 WINNER 2021 roostershack.co.uk
OUR PROPERTY
MIN AREA REQUIRED IS 600SQ FT
REQUIREMENTS
TO A MIX 1500SQ FT.
GROUND FLOOR, HIGH STREET OR
SHOPPING PARADE.
HIGH FOOT FALL AREA.
PARKING FOR CUSTOMERS AND
ACCESSIBILITY FOR DELIVERY
DRIVERS.
MUST HAVE E CLASS USE
FOR RESTAURANT.
WINNER 2020 WINNER 2021
roostershack.co.ukROOSTER SHACK CAN FLEX TO SEIZE 600 SQ FT STORE
MULTIPLE LOCATION OPPORTUNITIES
HIGH VISIBILITY, HIGH FOOTFALL
LOCATIONS IN HEALTHY RETAIL
CENTRES
HIGH STREET, FOOD COURT,
TRANSPORT HUB AND
POP-UP FORMATS
UNITS FROM 500 SQ FT(46 SQ M)
WINNER 2020 WINNER 2021
roostershack.co.ukMANAGEMENT TEAM
IMRAN MAMUD – FOUNDER & MD NORINE BROWN – OPERATIONS DIRECTOR
Graduated in 2009 with a degree in 30 years experience in North America and the UK
BSc (Hons) Pharmacology from the university of with full-service, fast-casual and quick service
Hertfordshire. Worked in bars and restaurants for restaurants.
40 hours a week during his studies before
embarking on a corporate career with a In her most recent role as Operations Director
foodservice company. with Crepeaffaire, the leading UK crepe chain,
Norine contributed to a record financial
After 3 years of learning the industry and creating performance: Crepeaffaire reported full-year 2016
his brand and menu, Imran opened Rooster Shack sales growth of +35% and like-for-likes up +16%.
in 2016. 3 years on his business continues to
grow year on year.
DAVID LIVEING – PROPERTY & FRANCHISE DEVELOPMENT MATTEO FRIGERI – BUSINESS DEVELOPMENT
David is a leader in recruitment and lease Founder of Seeds Consulting, the business
acquisition for the food franchise industry, development agency for companies like the
having worked for global restaurant corporations Casual Dining Group, SSP, Tossed, Wok To Walk,
like Toridoll, Jollibee and The Casual Dining Crepeaffaire and multiple emerging branded
Group, as well as smaller regional brands. restaurant chains.
He is regularly invited to attend and speak at the Matteo benefits Rooster Shack with its contacts
largest property and franchise events worldwide, in real estate and business development, as well
where he shares the wealth of his experience. as experience in national and
international franchising.
WINNER 2020 WINNER 2021
roostershack.co.ukWINNER 2020 WINNER 2021
www.roostershack.co.uk
© 2021 Rooster Shack Ltd. Rooster Shack, its logo and all related elements are ™ of and © Rooster Shack Ltd.You can also read
