TRAVELBOOK MEDIAKIT DIGITAL 2020
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TRAVELBOOK
MEDIAKIT DIGITAL
2020
1
PLATFORM, REACH AND TARGET AUDIENCE 2
G E T I N S P I R E D F O R YO U R N E X T T R I P : P L A N , C O M P A R E , B O O K , R AT E
TR AVELBOOK.DE
TRAVELBOOK.de is the unique combination of travel magazine,
digital travel guide as well as service and offer portal.
✓ is international and excels with beautiful imagery and design.
✓ offers inspiration for travel dreams and impart pure zest for life.
✓ rediscover the world every day!
Reach
3.03 million Unique user1
6.00 million Visits2
7.62 million PIs2
3 1AGOF daily digital facts, basis: digital WNK 16+ years (59.14 million); single month April 2020; 2IVW March 2020
A N I N S P I R AT I O N A L P L A C E F O R T R AV E L D R E A M S
TR AVELBOOK.DE
✓ Age: 60% between 20 and 49 years
✓ 45% female / 55% male
✓ Professional activities: 76% employed
✓ 44% have a high education level
✓ Family status married: 57%, unmarried: 33%
✓ 72% of our users are very interested in holiday trips
O U R U S E RS
✓ are modern, cosmopolitan and communicative
✓ think about their next trip right after their last vacation
✓ like to travel diversified – whether city tours, beach, wellness
or adventure holidays
4 1AGOF daily digital facts; basis: digital WNK 16+ years, single month April 2020
T H E M I X O F E D I TO R I A L C O N T E N T & U G C I S U N I Q U E I N T H E M A R K E T !
REACH IN COMPETITIVE ENVIRONMENT
Editorial travel portals by UU* in million Booking and rating portals by UU* in million
(total digital supply) (total digital supply)
3 6
2,5 5
2 4
1,5 3
1 2
0,5 1
0 0
Name 1 Name 2 Name 3 Name 4 Name 5 Name 6 Name 7 Name 8 1 2 3 4
5 AGOF daily digital facts; basis: digital WNK 16+ years, single month November 2019
S P E C I F I C C H A N N E L S F O R A N M A ST E R LY STA G I N G
TR AVELBOOK.DE CHANNELS
SERVICE TRAVEL
Further Channels
Places News
People Fun
FOOD
Special Flying DESTINATIONS
Overnight stays Video
Offers
NATURE OUTDOOR
6
C H A N N E L S I N D I V I D U A L LY D E S I G N E D
TR AVELBOOK.DE CHANNEL
Discover the new diversity of TRAVELBOOK.de
Since the relaunch, the leading German online travel portal offers you even more
integration possibilities. Together with Media Impact, you will be able to see how
your personal Themed Special can be integrated into the world of
TRAVELBOOK.de.
NEW: Your special can appear now in the main or sub-navigation of
TRAVELBOOK.de. This guarantees you even more visibility and you reach your
target audience exactly where the best travel stories are told!
7
AD FORMATS 8
EXTENSIVE, INTER AKTIVE AND DIVERSE
TR AVELBOOK DISPLAY ADS
FIREPLACE WALLPAPER BILLBOARD TAKEOVER
ADBUNDLE A-TEASER VIDEOWALL SITEBAR
9 Further formats possible after arrangement
ST R O N G P R E S E N C E W I T H I N T H E E D I TO R I A L E N V I R O N M E N T
A -TEASER
✓ Place your attractive travel offer or raffle prominently
within the A-Teaser of the TRAVELBOOK.de
Homepage (editorial environment)
✓ Logo-integration & advertisement label
✓ Linking to the partners website or a specific
landingpage
✓ Exclusive 1 day fixed placement*
Price: € 4,500 / daily fixed placement
(40,000 AIs in total)
10 *Approval by editors. Only 1-2 x per week from Monday to Friday bookable. Look & Feel has to be different from editorial arcticles. Advertisement label via TRAVELBOOK (installation into CMS, no AdServer area).
The A-Teaser rotates. => less Impressions.P R E S E N T YO U R P R O D U C T O R O F F E R I N A N E Y E - C ATC H I N G WAY
HOMEPAGE PLUS DAY / WEEK
✓ Attentive and exclusive branding formats inspire
users
✓ Fixed one day campaign or an entire week
package
✓ Package includes a multiscreen placement on the
TRAVELBOOK Homepage + First Conta
Reach: 100,000 AIs / day
Fireplace + Billboard 600,000 AIs / week
Price: € 7,000 / day
€35,000 / week
Logomorph + Fireplace
11 *Ad appears at the first page view on the website off the homepageE X C LU S I V E P R E S E N C E O N H O M E + C H A N N E L P A G E S
BR AND DAY
Billboard
Billboard ✓ The TRAVELBOOK Brand Day* includes
all media placements of the TRAVELBOOK
Homepage + Channelpages on one day!
✓ Exklusive and attentively branding format with
A-Teaser Contentbar maximal awareness
✓ Perfect for storytelling oder promotion of an entire
2 Channelstartseite product range
MR
Reach: 121,000 AIs / day
Content Ad
Price: € 14,500 / day
A-Teaser
Contentbar Medium
Rectangle
1 Homepage
1 Homepage 2 Homepage 3 Channelpage
12 *The Brand Day includes: Billboard, A-Teaser, MR2, Contentbar, Billboard and Contentbar Homepage2 and Channelpages + Mobile A-Teaser, Content Ad (4:1/6:1), Mobile Medium RectangleINTER AKTIVE & EXTENSIVE PRODUCTION
TAKEOVER AD
✓ Complete Takeover includes interactive elements and
transparent areas distributed all over the page
✓ Desktop: Background + Superbanner + Billboard +
YOUR CAMPAIGN! Medium Rectangle
✓ Mobil: Header + Mobile Content Ad + Footer
✓ Package contains a multiscreen placement on
TRAVELBOOK Homepage + First Contact*
Reach: 60,000 AIs / day
TAKEOVER AD Price: € 6,600 / day
HEADER +
CONTENT AD
13 *Ad appears at the first page view on the website off the homepageSTRONG BR ANDING FOR YOUR BR AND
BRAND STORIES/ SPECIALS/ ADVERTORIALS
14OV E R V I E W
INTEGR ATIVE ADVERTISING FORMS
Advertorial Brand Story / Channel Sponsoring
Power Special Advertorial Stage Influencer Marketing
15STO R Y T E L L I N G AT I TS B E ST !
BR AND STORY
Your story exclusively maintains the storytelling of TRAVELBOOK: informative
texts, exclusively researched, exciting videos, big photo productions,
informative graphics, interactive engagement-tools like 360-degree-images,
quizzes and picture galleries.
✓ Editorial seeming story* in the appearance and tonality of TRAVELBOOK
✓ Integration of customer logo
Home-Teaser ✓ Topic will be developed together with the Axel Springer Brand Studios Team
✓ Footage can be provided by the client or the native photography team
Brand Story Package S Brand Story Package M Brand Story Package L Brand Channel2
www.travelbook.de/advertorials/urlaub-vor-der-haustuer-das-sind-die-16-magischsten-orte-deutschlands
• 4 weeks • 4 weeks • 4 weeks • 6 weeks
• 6.000 Views • 15.000 Views • 20.000 Views • 15.000 Views
€22,5001 €50,0001 €62,5001 €52,5001
16 *Alternative to the Brand Story: Influencer Story (story will be created in cooperation with Intermate),Quiz Story (native quiz activates the user)
1) Additionally creation costsE I N E B R A N D STO R Y I ST N I C H T G E N U G ?
BR AND CHANNEL
Brand Channel
…contains at least three Brand Stories in the look and feel of
TRAVELBOOK.de, which are presented within an own client stage. So the
Brand Channel offers an exclusive customer presence. The traffic is
generated through native Teaser and Social Sponsored Posts.
✓ Clear dispatcher of the customer in the
Header of the stage
✓ 3x Brand Storys with the brand message of
the customer Min.
3 Brand
Storys
✓ Further native content of the client is
possible
17 www.travelbook.de/special/usa-specialF L E X I B L E & E X T E N S I V E I N T E G R AT I O N O F C U STO M E R C O N T E N TS
ADVERTORIALS
…are individually produced. Due to the editorial layout in the look & feel of
TRAVELBOOK.de, your brand will be presented in a high-class
environment.
Convenient for the presentation of new travel highlights, hotel openings,
new services, flight routes cruise lines.
Adress your target group directly and implement interaktive elements as:
✓ Pictures and videos ✓ Personality-quiz
✓ Raffles ✓ Votings
Advertorial Package S Advertorial Package M Advertorial Package L
• 2 weeks • 4 weeks • 6 weeks
• 500.000 AIs • 1.000.000 AIs • 1.500.000 AIs
€10,000* €17,500* €22,500*
18T H E F U L L I N S P I R AT I O N !
ADVERTORIAL STAGE
✓ The ideal customer stage for a detailed presentation
of new travel highlights or specific campaigns on
TRAVELBOOK.de
✓ Presentation of at least 3 customized contents, video
integration, social media channels and more is
feasible
✓ Traffic generation via Content Bar and Teaser on the
TRAVELBOOK Homepage
✓ AdBundle in ROS: 1,000,000 AIs
✓ Integration of partner content as Facebook-Widgets
is possible
Package price: € 35,000 / 4 weeks
(1,5 Mio. AIs in total)
19 www.travelbook.de/special/miami-specialE L A B O R AT E LY D E S I G N E D T H E M E STA G E E X C LU S I V E LY P R E S E N T E D B Y YO U R B R A N D
THEMED SPECIAL
TRAVELBOOK.de gives customers the possibility to exclusively
present a Themed Special (1-4 weeks). An individually designed
stage contains editorial articles with fascinating stories.
IHR PRODUKT What you get:
✓ Special-Hoempage with sponsoring header and footer
(„presented by …“)
✓ Exclusive customer presence on special start and article
pages
✓ Traffic generation via editorial Hompeage Teaser, AdBundle
and Mobile Medium Rectangle
✓ Integration of your ads on the special pages
✓ Multiscreen placement
20 www.travelbook.de/survival-specialT H E M E D S P E C I A L + A D V E R TO R I A L
POWERSPECIAL
The TRAVELBOOK.de Powerspecial offers customers the possibility to exclusively present a
w w w.t r av e l b o o k . d e / s p e c i a l / i s r a e l - s p e c i a l
Themed Special for a period of 4 weeks. The Special Stage is a combination of customer and
editorial content (1 Advertorial incl.).
What you get:
✓ Exclusive customer presence on special start- and articel pages
✓ Individual Presenting Header and Footer („presented by…“)
✓ Traffic generation via editorial Homepage Teaser, AdBundle and Mobile Medium Rectangle
✓ Integration of your ads on the special pages: Fireplace or Wallpaper with Medium Rectangle
and Content Ad 2:1 with Mobile Medium Rectangle
✓ Multiscreen placement
Reach: 1,36 million AIs / 4 weeks
Package price*: € 40,000 / 4 weeks
21 The current theme plan is provided by the partners of Media Impact
*Additionally creation costs; Lead time for Specials: at least 3 weeksOVERVIEW
DIVERSE INTEGR ATION POSSIBILITIES
THEMED SPECIAL Power Special ADVERTORIAL STAGE
Pure editorial themed special with Mix of editorial articles and customer Stage consisting of customer contents
presenting header. contents. for detailed presentation of travel
Native Special (4 weeks) including highlights / new campaigns.
Duration: from 1 week Advertorial. Advertorial stage (4 weeks)
Price: from € 13,000 gross (300,000 AIs) € 40,000 € gross (1,360,000 AIs) € 35,000 gross (1,500,000 AIs)
22THE NET WORK FOR ADVENTURE SEEKERS
TR AVELBOOK BLOGGER SPECIAL
✓ Presentation of your message in social posts
✓ Influencer content integration in high-quality and custom-fit
topics on TRAVELBOOK.de
✓ Campaign delivery through different social media channels
possible
✓ High-quality campaign control, implementation and monitoring
by the longtime experienced TRAVELBOOK.de-Team
✓ Benefits: Authenticity, follower feedback & custom-fit target
group adressing
Examplary campaign
23THE VERTICAL
FAMILY
24T H E V E R T I C A L FA M I LY
R ANGE OF TOPICS
Fashion Attractions Digital life Health Gardening
Beauty Inspiration Smartphones Fitness Rooms
Body Airlines Smart Home Workouts Inspiration
Stars Journeys Gaming Mind & Body How To
Love Destinations Apps Healthy Food Tools
News
25P L E A S E F E E L F R E E TO C O N TA C T U S F O R I N D I V I D U A L C O N C E P TS
CONTACT
For individual concepts For product cooperation
Paul Spiegel Lisa Schardt
Media Impact / Publisher Vermarktung SPRING
Junior Marketing Manager Product & Business Manager TRAVELBOOK
Tel: (030) 2591 76814 Tel: +49 (0)30 2591 - 79398
paul.spiegel@axelspringer.de lisa.schardt@travelbook.de
26P L E A S E F E E L F R E E TO C O N TA C T U S F O R I N D I V I D U A L C O N C E P TS
CONTACT
INTEGRATED SALES Daniel Maubach
Marc Diele Region Süd (Nielsen IV)
Region Nord / Hamburg (Nielsen I) Tel: (089) 211 034 88
Paul Tel: (040) 347 26135
marc.diele@axelspringer.de
Fax: (089) 211 034 30
daniel.maubach@axelspringer.de
Sven Heintges Daniel Papra
Region West (Nielsen II) Region Ost (Nielsen V - VII)
Tel: (0211) 1592-68 34 Tel: (030) 2591 79-021
Fax: (0211) 1592-68 36 Fax: (030) 2591 79-195
sven.heintges@axelspringer.de daniel.papra@axelspringer.de
Philipp Matschoss Benedikt Faerber
Region Mitte (Nielsen IIIa) International Sales
Tel: (069) 9623 85-16 Tel: (030) 2591-72569
Fax: (069) 9623 85-34 Fax: (030) 2591-32569
philipp.matschoss@mediaimpact.de benedikt.faerber@axelspringer.de
Daniel Seiler
Region Süd-West (Nielsen IIIb)
Tel: (0711) 3199 127
Fax: (0711) 3199 130
daniel.seiler@axelspringer.de
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