2021 Media Kit REAL ESTATE NEWS - The Real Deal

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2021 Media Kit REAL ESTATE NEWS - The Real Deal
REAL ESTATE NEWS

2021 Media Kit
2021 Media Kit REAL ESTATE NEWS - The Real Deal
We Are the
#1 News Resource for
the Real Estate Industry
The Real Deal is the premier real estate
news outlet in the US, reaching millions
of professionals daily through digital,
print, social media and events.

Readers turn to us for breaking news,
market intelligence, custom research,
proprietary rankings, deal analysis,
profiles, trends and more.

(Source: Quantcast 2019). Competitive set includes Inman News, Crain’s, Bisnow and Commercial Observer.

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2021 Media Kit REAL ESTATE NEWS - The Real Deal
The Publication of Record for the Industry
                                “Everyone’s always                                                                                                                      “The Real Deal is exactly
                                 sending me articles                                                 “One of the first things                                            that, the real deal.
                                 from The Real Deal.                                                  I do every day is check                                            We make it a mandatory
                                All my buddies,                                                       the news on TRD. I can                                             read for our brokers.
                                 everything they                                                      keep up-to-date on my                                              It’s our Wall Street
                                 announce.”                                                           industry without having                                            Journal.”
                                                                                                      to jump to multiple sites.”
                                ALEX RODRIGUEZ                                                                                                                          PAM LIEBMAN
                                FORMER YANKEES PLAYER, CELEBRITY                                     DAVID LICHTENSTEIN                                                 CEO & PRESIDENT,
                                INVESTOR &FOUNDER, A-ROD CORP                                        FOUNDER & CEO, LIGHTSTONE GROUP                                    CORCORAN GROUP

 “For every person who                                                  “The Real Deal is the                                          “Anything that happens
    is in the real estate                                            first thing I read in the                                          in The Real Deal, every
industry, The Real Deal                                              morning. It is truly the                                          broker, every developer
         is a must-read.                                           only source of everything                                           and every lender sees it.
    If not, they are at a                                              happening in the real                                                  For people in the
          disadvantage.”                                                      estate business.”                                                    business, it’s
                                                                                                                                            must-see reading.”
                DON PEEBLES                                                       HOWARD LORBER
     FOUNDER, CHAIRMAN & CEO,                                                  EXECUTIVE CHAIRMAN,                                                       RYAN SERHANT
        PEEBLES CORPORATION                                                      DOUGLAS ELLIMAN                                            FOUNDER, THE SERHANT TEAM

                                “I look forward to my
                                 daily email from
                                The Real Deal where I
                                 am able to stay up to                                               “The Real Deal                                                     “The Real Deal is the
                                 date with all the latest                                             is the authority                                                   broker’s bible on the
                                 real estate happenings...                                            when it comes                                                      state of the market.”
                                 No one does a better job.”                                           to real estate.”
                                                                                                                                                                        NIKKI FIELD
                                MAYI DE LA VEGA                                                                                                                         SENIOR GLOBAL
                                FOUNDER & CEO, ONE SOTHEBY’S                                         STEPHEN SIEGEL                                                     REAL ESTATE ADVISOR,
                                INTERNATIONAL REALTY                                                 GLOBAL CHAIRMAN, CBRE                                              SOTHEBY’S INTERNATIONAL REALTY

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2021 Media Kit REAL ESTATE NEWS - The Real Deal
The Wealthiest Audience                                                       60%
                                                                                % 40%
                                                                                    %
On The Internet                                                               MALE    FEMALE

                                                TheRealDeal.com has the
                                                wealthiest audience of all
                                                media websites in the U.S.,
                                                with more discretionary
                                                buying and decision-making
                                                                                                70%
                                                                                                  %
                                                power than our competition                     Ages 25-54

                                                                                 30%
                                                                                   %
                                                                               HHI $150K+
(Data Source: Google Analytics and Quantcast)

                                                                                                            4
2021 Media Kit REAL ESTATE NEWS - The Real Deal
The Real Audience

                                                                           2% RE Tech ce
                                                                           2% Ins
We reach real estate professionals

                                                                             4%rchitecture
                                                                       A
across the industry in different

                                                                4%Law

                                                                                   uran
sectors and at every level.                           5%
                                                    Oth
                                                       er

      COMPANIES THAT SUBSCRIBE TO US INCLUDE:
                                                8%
                                                Construction & Development                     49%
                                                                                               Residential RE
                                                                        E
                                                  12%       me r ci al R
                                                   Com

                                                                                           s
                                                                                nking rvice
                                                                            & Ba cial Se
                                                                    14%
                                                                            Finan
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2021 Media Kit REAL ESTATE NEWS - The Real Deal
Reaching Millions of Real Estate
Professionals Across Every Platform
        DIGITAL                                SOCIAL                 NEWSLETTERS                     PRINT                  EVENTS

 5M
 Monthly
                           3M
                         Monthly
                                            400K+Followers
                                                                    1.7M 300K
                                                                    Opens               Subscribers
                                                                                                      150K
                                                                                                      Readers
                                                                                                                             40K+
                                                                                                                             Attendees
page views             active users                                                                   per issue
       (Source: Google Analytics)             (Source: Hootsuite)           (Source: Sailthru)        (Source: Mitchell’s)   (Source: Bizzabo)

        50+                     EARNED JOURNALISM AWARDS FROM TOP ORGANIZATIONS SUCH AS NAREE (NATIONAL ASSOCIATION OF REAL ESTATE EDITORS),
                                NEWSWOMAN’S CLUB OF NY, NYSSCPA (THE NEW YORK STATE SOCIETY OF CPAS) AND DEADLINE CLUB

                                                                                                                                                 6
2021 Media Kit REAL ESTATE NEWS - The Real Deal
Cross-Platform
Marketing Opportunities

     PRINT        DIGITAL MEDIA   EMAILS   VIDEO

    RANKINGS        CONTENT       SOCIAL   EVENTS
                                                    7
2021 Media Kit REAL ESTATE NEWS - The Real Deal
DIGITAL

TheRealDeal.com
MONTHLY SITE STATS:
5M+    Monthly page views

3M+    Monthly active users

60%    Mobile visits

MONTHLY DEMOGRAPHICS:
60%    Male

40%    Female

70%    Ages 25-54

30%    Earn over $150K per year

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2021 Media Kit REAL ESTATE NEWS - The Real Deal
DIGITAL

Display & High-Impact Media
          Display units are offered both direct and           BILLBOARD                        Reach a highly engaged audience and drive        SUPER BILLBOARD
           programmatic on desktop and mobile                970 x 250 PX                   awareness through targeted and high-impact units.     1920 x 400 PX

                                                      MEDIUM RECTANGLE        Geotargeting and contextual targeting also available.
                                                         300 x 250 PX
                                                         Half-page portrait
                                                           also available
                                                          300 x 600 PX
                                                                                                                  MOBILE INTERMISSION
                                                                                                                     1242 x 2124 PX

                                                                                                                                                                  9
2021 Media Kit REAL ESTATE NEWS - The Real Deal
DIGITAL

Programmatic Media
The Real Deal’s programmatic offering gives
partners access to our audience at scale,
with guaranteed rates and premium placements.

Inventory available via the top platforms such as
GAM, AppNexus, Index Exchange,
Rubicon and OpenX.

                             Desktop     Mobile:
Standard display units
available on desktop and
                           300 x 250 300 x 250
mobile on homepage         970 x 250 320 x 100
and all article pages:     300 x 600 320 x 50

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DIGITAL

Content Solutions
                                                    Sponsored content on our site gets your brand story and message in front of
                                                    millions of real estate professionals. TRD’s content solutions offers your brand
                                                    a powerful platform to distribute your branded or co-created custom content,
                                                    reaching the internet’s most affluent audience, natively.

Client Supplied Content                                                      Custom Created Content with
Utilize the full power of TheRealDeal.com to seamlessly distribute           Your brand and TRD collaborate to create and seamlessly
your brand’s supplied content throughout our native editorial                distribute content throughout our native editorial environment
environment inclusive of email, social and homepage placements.              inclusive of email, social, banners and homepage placements.

                                                                                                                            CO-BRANDED
                                                                                                                            BILLBOARD AD

                                                                               SOCIAL MEDIA                                           NEWSLETTER
                                                                                  POSTS                                               INTEGRATION

   SPONSORED
    CONTENT                                           CUSTOM
                                                      VIDEO

                                                                                                                                                    11
VIDEO

Pre-Roll &
Editorial Sponsorships
TRD offers a variety of video-centric opportunities
that will place your brand directly in front of
millions of viewers.

OPPORTUNITIES INCLUDE:
• Sponsorships of editorial series such as
  The REinterview, Quarantine Cribs,
  TRD Talks LIVE and more
• Brand video distribution across TRD’s social
  channels
• On-site pre-roll video directly on the home page
• Outstream video

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PRINT

The National Issue
MARKETS:
NEW YORK CITY • LOS ANGELES • SOUTH FLORIDA
CHICAGO • WESTCHESTER • LONG ISLAND
NEW JERSEY • THE HAMPTONS • CONNECTICUT

The monthly issue covering all the news
fit for print, from coast to coast

The Real Deal ’s National issue has all the                                                                    150K
                                                                                                               Readers
same hard-hitting journalism and industry                                                                      per issue
insights real estate professionals count on for
their local regions - with a national twist.

 PAGES                     SPECS                      WITH BLEED                 TEXT SAFETY AREA
 Two-page spread           21” x 14.5”                21.25” x 14.75”            20.75” x 14.25”
 Full-page                 10.5” x 14.5”              10.75” x 14.75”            10.25” x 14.25”
 Half-page vertical        4.625” x 13.125”           N/A                        N/A
 Half-page horizontal      9.5” x 6.75”               N/A                        N/A
 Spreads must be supplied as 2 separate PDFs, left- and right-hand pages. (See full-page specs for details.)

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PRINT

The National Issue
Editorial Calendar
JANUARY 2021                             JULY 2021
2020’s milestones and top deals          Top developers
ARTWORK DEADLINE: JANUARY 13TH           ARTWORK DEADLINE: JULY 14TH

FEBRUARY 2021                            AUGUST 2021
+ DATA BOOK                              Luxury toys, homes, hobbies and vacation
Biggest residential brokerages           getaways of real estate titans
ARTWORK DEADLINE: FEBRUARY 12TH          ARTWORK DEADLINE: AUGUST 13TH

MARCH 2021                               SEPTEMBER 2021
Leading investment sales brokers/firms   Top lenders (residential and commercial)
ARTWORK DEADLINE: MARCH 12TH             ARTWORK DEADLINE: SEPTEMBER 13TH

APRIL 2021                               OCTOBER 2021
Top residential brokers                  Top real estate law firms
ARTWORK DEADLINE: APRIL 13TH
                                         Property management: state of the sector
                                         ARTWORK DEADLINE: OCTOBER 12TH
MAY 2021
The most active general contractors      NOVEMBER 2021
ARTWORK DEADLINE: MAY 12TH
                                         Accounting firms: state of the sector
                                         ARTWORK DEADLINE: NOVEMBER 12TH
JUNE 2021
Top office brokers/firms                 DECEMBER 2021
ARTWORK DEADLINE: JUNE 14TH
                                         Top retail brokers
                                         ARTWORK DEADLINE: DECEMBER 13TH

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PRINT

The National Data Book
Distributed with our February issue, TRD’s highly
anticipated annual round-up of the real estate industry’s
data and statistics for commercial, residential, and new
developments is expanding to cover key markets across
the country — a first for independent RE media.

                Two-page spread                                Full-page

                                                                                          Half-page horizontal

PAGES                                      TRIM SIZE                       WITH BLEED
Two-page spread                            18” x 10.75”                    18.25” x 11”
Full-page                                  9” x 10.75”                     9.25” x 11”
Half-page horizontal                       7.5” x 4.5”                        N/A
Spreads must be supplied as 2 separate PDFs, left- and right-hand pages. (See full-page specs for details.)

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EMAIL                                                                 SIGN UP FOR OUR
                                                                     NEWSLETTERS HERE
Newsletters & Dedicated
Our core audience of real estate professionals rely on
our newsletters for the most up-to-date information
on the market. Sponsorships give partners unique access             300K+
                                                                    Subscribers
to directly share their message with this audience.

OUR NEWSLETTERS INCLUDE:
      THE DAILY    Round-up of topics and news for NYC,
                   South Florida, Los Angeles and Chicago

    THE WEEKLY     Curated stories for our national, Hamptons
                   and New York Tri-State areas

  THE DAILY DIRT   Subscriber-exclusive featuring a fresh story

    FUTURE CITY    Weekly lowdown on all things proptech

THE RESIDENTIAL    Weekly digest of the need-to-know trends in
                   residential real estate
      ROUND-UP
THE COMMERCIAL     Weekly digest of the biggest closings and most
                   important insights in commercial real estate
      CATCH-UP
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SOCIAL MEDIA

Integration Opportunities
Ever fluid and informational, TRD’s social channels offer
brands a wide array of integration opportunities directly
within their newsfeeds, leveraging an editorially driven
style of visual storytelling.

   125K+ 136K+                                           60K+
  Facebook followers        Instagram followers        LinkedIn followers

                82K+                         6K+                            400K+
                                                                            Followers

                Twitter followers         YouTube followers

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EVENTS

Virtual & Hybrid                                                             MIAMI
The Real Deal’s hybrid and virtual events convene
                                                         40K+
                                                        Attendees
                                                                           SHOWCASE
professionals across all areas of expertise,             Annually          October 21st, 2021
levels and geography to explore the                                         Mara Wynwood,
ever-changing landscape of real estate.                                          Miami

OPPORTUNITIES INCLUDE:
•   Speaker and content integration
•
•
    Lead generation
    Panel sponsorships                                FUTURE                  NYC
•   Exhibitor spaces                                 CITY 2021             SHOWCASE
•   White label events
•   Experiential activations                        February 21st - 23rd     May 5th, 2021
                                                        Baha Mar,            Metropolitan
                                                        Bahamas                Pavilion,
              SEE OUR EVENTS                                                  New York

              CALENDAR HERE
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Let’s Connect.
REAL ESTATE NEWS
                   advertising@therealdeal.com

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