Through The Social Lens: General Elections 2020 - Part 2 - From 23 Jun (Parliament Dissolves) To 30 Jun (Nomination Day) - Webflow
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Through The Social Lens: General Elections 2020 – Part 2 From 23 Jun (Parliament Dissolves) To 30 Jun (Nomination Day) Real Time Real Information
Truescope released a first part of this social lens analysis right after the day Parliament dissolved. In that report, we discovered that Lee Hsien Loong and Pritam Singh led the share of voice for ruling party and opposition respectively [Link] and that each party was viewed very differently by netizens in terms of traits such as Responsibility, Competence and Compassion – even amongst the opposition. After 7 intense days of nomination, we take this opportunity to evaluate and assess shifting narratives across politicians, parties on online and social media channels.
OVERVIEW
PERSONALITIES
Which politicians are getting the most
attention on social media?
POLITICAL PARTIES
What are the top 5 political parties people are
talking about?
ATTRIBUTES ASSOCIATION
What are the attributes each political party is
associated with?
CHANNELS
Where are the conversations happening?
Disclaimer:
This publication does not reflect any political opinions of Truescope.
Data coverage is based upon the online and social channels in SG since 15 June 2020 (updated as of 24 June 2020)
Disclaimer:
This analysis takes into account active politicians, not
PERSONALITIES including politicians who have retired or withdrawn from
the elections such as Goh Chok Tong and Ivan Lim etc.
With a total of 192 candidates from 11 parties, who is getting the most attention
on social media? What did netizens discuss?
PAP Opposition
• Lee Hsien Yang joins PSP and had breakfast
• Lee Hsien Loong addressing Lee Hsien
1. Yang’s decision to join PSP (29 Jun)
• Lee Hsien Loong’s statements on Ivan
with Tan Cheng Bock (25 Jun)
• Lee Hsien Yang not standing as candidate 1.
(30 Jun)
Lim (27 Jun)
• Heng Swee Keat’s statements on Ivan • Lee Hsien Yang joins PSP and had breakfast with
2. Lim (27 Jun)
• Heng Swee Keat spotted at West
Tan Cheng Bock (25 Jun)
• Tan Cheng Bock contesting West Coast GRC (30
2.
Coast Teban Market (27 Jun) Jun)
• Lawrence Wong noting that Ivan Lim
3. did the responsible thing by
withdrawing (28 Jun)
• How Lawrence Wong managed
• WP unveils Nicole Seah as a potential
candidate (25 Jun) 3.
• General comparison of Nicole Seah versus
COVID19 (23-30 Jun) other female candidates (25-30 Jun)
• Josephine Teo will lead the PAP team • Chee Soon Juan publicising the police
4. in Jalan Besar (29 Jun)
• Josephine Teo’s statement on Jobs (23
rejection of his event application (24 Jun)
• Chee Soon Juan spotted walking about at
4.
Jun) Bukit Batok (23-30 Jun)
• The PAP team in Tanjong Pagar welcomes
5. others to contest the seat (26 Jun)
• Chan Chun Sing acknowledges criticism
• WP manifesto (28 Jun)
• Announcement of the departure of three
5.
of Covid handling (29 Jun) of WP’s senior members (25 Jun)
PERSONALITIES
Key conversation highlights
YOU WILL BE MISSED
TOP BUZZ (Incumbent) TOP BUZZ (opposition)
• Netizens thanked Khaw Boon Wan for his • Netizens speculated about why Low Thia
tireless service over his many years across his Kiang was retiring and who will succeed him
transport and education portfolios. in Aljunied GRC.
POPULAR ‘FRESH’ FACES
TOP BUZZ (incumbent) TOP BUZZ (opposition)
• Shawn Huang was initially embroiled in a
• Choo Suan Ming came into the online
dispute over his alleged conduct when he was
spotlight by being the youngest candidate
a PC for NDP, but other netizens came to his
revealed by any party thus far.
support with opposing views.
POLITICAL PARTIES Sales
Top 6 constituencies people are talking about and key topics
WP (Worker’s Party)
• Speculating reasons why Low
Thia Khiang is retiring
SDP (Singapore Democratic Party) • WP unveiling Nicole Seah as
• Rejection of SDP’s application to their candidate
conduct a fundraiser
• Chee Soon Juan spotted walking
about at Bukit Batok
PAP (People’s Action Party)
• Ivan Lim Saga
• Khaw Boon Wan’s
PSP (Progress Singapore Party) retirement
• Lee Hsien Yang Joins PSP
• Dr Tan Cheng Bock and Lee
Hsien Yang’s walkabouts
RP WP PAP PSP SDP RDU SPP NSP PVP SFP SDA PPP
POLITICAL PARTIES
Top 6 constituencies people are talking about and key topics
1. Ang Mo Kio GRC 2. East Coast GRC
• PAP unveils GRC team led by PM Lee • Heng Swee Keat was moved from
• PAP and PSP reveals candidates for AMK Tampines GRC to East Coast GRC
• Nicole Seah to contest in East Coast GRC
3. Aljunied GRC 4. Jurong GRC
• WP to defend Aljunied GRC against PAP • Speculation whether Ivan Lim will
• Discussions on who will take over Low contest in Jurong GRC
Thia Khiang in Aljunied. • Discussions about Ivan Lim’s
replacement, Xie Yao Quan
5. Hougang SMC 6. Tanjong Pagar GRC
• Low Thia Khiang joins Sunday walkabout • Speculation whether Lee Hsien Yang will
in Hougang be contesting in Tanjong Pagar GRC
• NCMP Dennis Tan to stand in Hougang • Mentions about Lee Kuan Yew and his
SMC stronghold of Tanjong Pagar
ATTRIBUTES ASSOCIATION SUMMARY OF KEY TRAITS IDENTIFIED FROM SOCIAL
How does each political party fare against specified AND ONLINE CONVERSATIONS WITH REGARDS TO
GENERAL ELECTIONS 2020
attributes desired by netizens?
TRAIT DEFINITION OF HOW NETIZENS VIEW THEM
Actively reaches out to understand issues on the ground
CONNECTED Deemed to be connected to the people on the ground
Having high ability, fitness, or quality necessary to do or achieve goals / responsibilities.
COMPETENT Demonstrates that he/she knows what he wants to achieve.
Shows that he/she is responsible in his decisions and actions to be in the interest of public.
RESPONSIBLE Not deemed to be corrupted.
Gives confidence that he/she can be relied upon.
RELIABLE Shows consistency in the way he/she acts.
Reflects compassion, care, empathy and kindness.
COMPASSION Takes the effort to go the extra mile.
ATTRIBUTES ASSOCIATION MAPPING OUT THE LEVEL OF ASSOCIATION EACH
How does each political party fare against specified POLITICAL PARTY HAS IN RELATION TO IDENTIFIED
TRAITS
attributes desired by netizens?
PEOPLE’S ACTION PARTY PROGRESS SINGAPORE PARTY
PAP’s attribute distribution PSP’s distribution shifted
remained relatively stable
Responsible
1
more aggressively, with the
Responsible
1 through the nomination largest positive increase
0.8
0.8 period, with only a slight shift coming from the reliability
0.6
0.6 from being deemed as a standpoint – this trend
0.4 “competent” party to Reliable
0.4
Connected
continues over most
Reliable Connected
“compassion” with many 0.2 opposition parties with many
0.2
netizens sharing personal 0 netizens expressing that they
0
stories about how various MPs require a more “reliable”
in their constituencies have opposition voice in
helped them. parliament.
Competence Compassion Competence Compassion
Blue bar – data from 15 – 22 Jan (Before parliament dissolved)
Red line – data from 23 – 30 Jun (Before nomination day)
Black bar – Average of attributes from 23-30 Jun across all top 4 parties
ATTRIBUTES ASSOCIATION MAPPING OUT THE LEVEL OF ASSOCIATION EACH
How does each political party fare against specified POLITICAL PARTY HAS IN RELATION TO IDENTIFIED
TRAITS
attributes desired by netizens?
WORKERS’ PARTY SINGAPORE DEMOCRATIC PARTY
WP’s shift in attribute was the SDP had the greatest overall
Responsible
most dramatic of all parties Responsible
improvement in almost all
1
analysed. The positive shifts in 1 traits with much of it coming
0.8
Reliability and Compassion 0.8 from praises of Dr Chee Soon
0.6
were due to positive 0.6 Juan, especially his post on
0.4
discussion of their manifesto, 0.4
the “mess” at bukit batok.
Reliable Connected
0.2 while the negative shifts were
Reliable Connected However, the “competence”
0.2
0 contributed from news of Low attribute suffered from
0
Thia Kiang’s retirement which doubts on how SDP plans to
reduced perception of the fulfil their promises.
party’s overall competence
and ability to connect.
Competence Compassion
Competence Compassion
Blue bar – data from 15 – 22 Jan (Before parliament dissolved)
Red line – data from 23 – 30 Jun (Before nomination day)
Black bar – Average of attributes from 23-30 Jun across all top 4 partiesBEFORE PARLIAMENT NOMINATION PERIOD
DISSSOLVED (15 – 22 Jun) (23 – 30 Jun)
1 2 3 4 1 2 3 4
Hardwarezone Twitter SG Talk
Forum Forum
5 6 7 8 5 6 7 8
CNA Straits Times Singapore Matters The Online
Facebook Facebook Facebook Citizen
Facebook
10 11 12 9 10 11 12
9
Chee TODAY Lim Team Workers Party SDP
The Independent FB
Soon Juan Facebook Facebook FB Page FB Page
Page
Facebook
These are the top 12 social media pages that cover
socio-political issues only.
CHANNELS Top channels can vary on a wide range of pages (with
Where are the conversations happening? over 10,000 identified in Singapore), not every news
outlet or high-follower page is relevant to the issues you
are monitoring.THE
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