The Jagran Story INMA/OPA - Europe Conference 2010 Sep 29-Oct1, Krakow, Poland

The Jagran Story

INMA/OPA
Europe Conference 2010
Sep 29-Oct1, Krakow, Poland

1942…..
  the year in which Jagran
was born as part of India’s
  freedom movement

What started off with
1 edition in 1942…..

…. is now one of India’s largest
Media conglomerates with interests
spanning across Newspapers,
   Magazines, Internet, Activations,
OOH, Mobile VAS & Radio

Dainik Jagran – The Group’s Flagship Brand

37 Editions with
200+ Sub Editions,
spanning 250+
Districts, it is
circulated across11
States

54 million

            The Readership of Dainik Jagran.
The only title in India that has breached the 50 mn mark

15

No.1 for 15 successive rounds of the
     Indian Readership Survey

2.9 million

Copies of Dainik Jagran printed daily

20 million

The readership gap between Dainik Jagran and the
            nearest No.2 newspaper

$ 200 bn
                Size of Consumer market for FMCG, Food,
                     Durables, Clothing, Footwear &
               Misc Goods & Services in the Jagran Markets

Source : Indicus

Credibility
Dainik Jagran is the most trusted Source of news in
            Press Media in India as per
  BBC—Reuters poll conducted by Globe Scan

Superbrand

 Given the honour of being both the Consumer
Superbrand and the Business Superbrand status

Guiding principles of growth

The Vision

Build a relationship with readers

Content Customization
In India, the dialect changes every 25 km. Dainik Jagran’s content has
been adapted to reflect the colloquial tastes of every distinct market

Listening to Readers
Reader panels have been set up across centres. Discussions on current
content, expectations and aspirations.

Speed
Printing centers are established strategically to exploit potential markets.
It also ensures prompt delivery of the product by day break.

Responsibility
Our Editorial philosophy has what it calls “Saat Sarokaar” or 7
Commandments which work towards driving societal change. They are in
areas such as Water &, Environment Conservation, Women
Empowerment, Health, Education, Poverty and Population

Lead by example
Jagran Pehel is our social arm which does on ground
         projects on the 7 commandments
 The goal is to improve quality of human life through
                 community education.

While the group began with Dainik
  Jagran, given the fast changing
media scenario, it was critical to be
     present across the entire
communications chain and address
    different types of audiences

The next
phase of expansion

Addressing the younger generation : I next

• The exit of the younger generation as
  readers is a problem being faced
  worldwide by newspapers

• Jagran’s response has been the launch of
  a path breaking, 1st of its kind “Bilingual
  Compact Daily”

• I next launched in December 2006 is
  already 12 editions strong and has a
  reader base in excess of 2.1 mn

Entering Newer Markets: Mid Day

• MiD DAY has enjoyed a special place in
  the hearts of Mumbai residents, since its
  inception 28 years ago, and is available in
  Mumbai, Pune , Delhi & Bangalore .

• This light-hearted, easy-read, entertaining
  and mischievous paper now has a new
  objective - to make work fun

• The focus is on the Young Urban Mobile
  Professionals across India

Newer Languages: Gujarati Mid Day

• Targeted at the most affluent Gujarati
  Community in India.

• Currently, available in Mumbai – India’s
  financial capital

• The newspaper also has a dedicated
  business segment focusing on share
  market as majority of the community trade
  in these markets

• GMD is positioned as a complete family
  newspaper with content for everyone

Newer Languages: Inquilab

• India’s oldest Urdu newspaper

• Currently, available in Mumbai

• Current readership of almost 8,00,000

Addressing the younger generation :Jagran Josh

 • A first of its kind, a separately priced
   monthly newsmagazine circulated with the
   Newspaper targeted at Youth and Students

 • A circulation of 3,50,000 copies across UP,
   Uttarakhand, Bihar, Jharkhand & Delhi

 • Contents cover Current Affairs, General
   Knowledge, Career and Education guides,
   perspectives on various issues of
   economy, foreign policy, sports, science
   and technology and other major issues
   amongst things.

Addressing the women audience: Jagran Sakhi

• Targeted at elite and upwardly mobile
  audience in the age group of 22-35 years in
  SEC A.

• The only Hindi magazine having unique
  editorial on careers, personality
  development, international tourism to name a
  few

• Most renowned editorial panel in the country
  in the Hindi magazine segment.

Addressing communities :City Plus

• A wkly English Community paper to address
  the increasing degree of sub local demands
  of the elite upmarket audiences across
  various key metros

• Launched in Sep 2006 is already 24 editions
  strong at a circulation of 8,00,000 copies
  across Delhi NCR, Bangalore, Pune ,
  Hyderabad and Mumbai.

• Poised for expansion in key metros across
  the country and will fulfil the demands of the
  new age community living.

Jagran’s presence on the Internet : Jagran.com

• A strategic alliance with Yahoo to launch a
  cobranded site jagran.yahoo.com

• This is the largest language site in India
  with 69 mn page views/month with 41
  pages per visitor and a unique user base of
  1.7 mn per month

Jagran in the Mobile space : J9

• With the huge telecom revolution in India, it
  opened up a completely new media
  platform

• J9 is in the business of Web, WAP & Text
  based Value Added Services, Products,
  Platforms & Solutions for consumers and
  corporate customers.
                                                  Interactive Digital Solutions
• Dainik Jagran is now also available on WAP

Jagran in the “OOH” Arena : Jagran Engage

 • Jagran’s foray in the OOH media through
   Jagran Engage was done to provide
   integrated brand solutions to advertisers

 • Launched in 2006, Jagran Engage is
   already amongst the Top 10 OOH
   players in India with presence across 900
   towns across India

 • It offers comprehensive OOH solutions       Out of Home Media
   through Hoardings &Billboards, Unique
   Street Furniture, Transit & Mobile Media
   besides innovative & ambient media

Jagran in the Activation Area : Jagran Solutions

• Jagran Solutions is an agency that
  provides solutions for Brand Activation

• Jagran Solutions is arguably placed
  amongst the Top BTL agencies in the
  country.

• Jagran Solutions was awarded the
  Gold Dragon at the Promotional            Consumer Activation
  Marketing Awards of Asia 2008 and is
  the winner of 17 National and
  International awards

Jagran in the Research Area : Jagran Research

• The inhouse Research cell of JPL -
  JRC is engaged into publishing
   – - Yearbooks
   – - At a Glance Series
   – - Developing CDs
   – Other books
                                       Research & Insight

Jagran in International Markets: Jagran International

• Amongst other things, develops
  country reports for India, and works
  with our international associates to
  develop India Reports in markets like
  Ireland, UK, South Africa, Australia
  and New Zealand
                                          International Marketing
• Has published over 20 Country
  Reports in the last 3 years

Jagran’s presence in FM Radio : Radio Mantra

• A Contemporary Hit Radio Station

• Target Audience – Young at heart
  aspirants

• Competitive differentiation - Local flavour
  added to a Metro dish

• Promises to deliver competitive content,
  style & production quality

• A leading stations across each of the 8
  station it operates

And Today, Jagran media has presence across

    Newspapers     Magazines     Internet

                    Digital
   Out of Home                  Activations
                   Solutions

       Radio       Research    International