THE GAMING FESTIVAL RECAP - DREAMHACK-LEIPZIG.DE/EN
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THE GAMING FESTIVAL
R EC AP
D R E A M H A C K- L E I PZ I G . D E / E N
CONTENTS
PARTNERS AND SPONSORS 3
DREAMEXPO FACTS & FIGURES 4
EXHIBITOR STATEMENTS 5-6
PROFESSIONAL ESPORTS 7
STREAM AREA 8
COSPLAY 9
LAN AREA FACTS & FIGURES 10
BUSINESS 11
ADVERTISING CAMPAIGNS 12
SOCIAL MEDIA AND PRESS 13
MEDIA 14
SAVE THE DATE 15
CONTACT 16
24-26 Januar y 2020 2
PARTNERS AND SPONSORS
PARTNER MEDIA PARTNERS
STREAM AREA LAN AREA
GAMING CHAIRS MERCHANDISE DREAMSTORE
DREAMSTORE
Shop
24-26 Januar y 2020 3
DREAMEXPO FACTS & FIGURES
DEVELOPMENT OF DREAMHACK LEIPZIG VISITOR ORIGIN GENDER
(2016 - 2020) 2,080 69
23,300 2 3.8 % ov e
r3
00
LAN PARTICIPANTS km
VISITORS km
EXHIBITORS 0
30
0-
15
km
20
.8
7.8 % 2 5
0
-
20
8.1%
28
%
1,000 12,000 to 2 5 k
50
50
100 -
m
up
km
- 100 km
80.4% 19.6%
%
20.6 %
%
6 .2
1 7.7
LEIPZIG
VISITORS
AGE TOP 5 GAMING DEVICES
PRIVATE
under 20 years old 32.9% Gaming PC
93.8% 72.1%
20 - 30 years old 50.9% Mobile phone 44.2%
30 - 40 years old 13.4% PlayStation 41.1%
AVERAGE AGE
BUSINESS 40 - 50 years old 2.2% 24.3 Nintendo Switch 35.4%
6.2%
50 - 60 years old 0.6% Xbox 16.6%
24-26 Januar y 2020 4
EXHIBITOR STATEMENTS
UNBELIEVABLE ATMOSPHERE AND ENTHUSIASM
"DreamHack Leipzig has an outstanding reputation and has been synonymous with extraordinary and in-
tensive live events in the diverse spectrum of video games for years. So it was a logical step for us to hold
the final of the first regional Rainbow Six Siege tournament series on this stage."
Ralf Wirsing, Managing Director Ubisoft Germany, Austria and Switzerland
EXHIBITOR FROM DAY ONE AND COMING BACK NEXT YEAR
"We have been exhibiting at DreamHack Leipzig since it first opened its doors in 2016. Beginning with just
40 square metres, we have since more than tripled our exhibition area. Our decision to become a LAN spon-
sor was also a decisive step in the right direction, as it provides us with direct feedback on our products.
DreamHack Leipzig is and remains a crucial event in successfully positioning ourselves in the market."
Torsten Väth, Specialist Event Management / Samsung
HERE WE HIT 100% OF THE TARGET GROUP FOR OUR GAMING BRAND
"We were truly and positively surprised by our first visit to DreamHack Leipzig. We encountered a smart
audience, who knew their stuff and wanted specific information about our products. This means that we
met 100 percent of the target group we want for our gaming brand."
Benjamin Pförtsch, Area Sales Manager / LG Electronics
24-26 Januar y 2020 5
EXHIBITOR STATEMENTS
LOTS OF UNITS SOLD
"Just half an hour after opening, customers were already lining up at our counters - and it didn't stop for a
moment. Guests ranged from hardware nerds to impulse buyers, eSports teams and of course all sorts of
gamers. Our service station was especially well received by the LAN players, whose hardware broke down
under such continuous stress. All in all, we were able to sell a large number of units and were super satisfied
with the result."
Marian Konstantin Stöhr, Marketing and Business Development / Caseking
WE ENCOUNTERED THE ESPORT AUDIENCE WE HAD HOPED FOR
"The turnout at DreamHack Leipzig fulfilled all of our expectations. Through close cooperation with
DreamLegue and the associated Major Dota 2 we have close ties to the eSports scene, whom we also met
in Leipzig. The scale of the event was also beneficial to our employer branding."
Melvin Metzger, eSports Developer / SAP
MAGNIFICENT KICK-OFF TO A NEW YEAR OF ESPORTS
"This year's Dreamhack Leipzig was also the perfect venue for the final of the ESBD club league. The cham-
pions from Gera and Berlin showed just how great eSport from the various regions can be. DreamHack
Leipzig is a great start to a new year of eSports, and Leipziger Messe is a solid partner."
Hans Jagnow, President of eSport-Bund Germany
24-26 Januar y 2020 6
PROFESSIONAL ESPORTS
Dota 2 Counter-Strike: Tom Clancy’s Farming Simulator Super Smash Bros. League of Legends /
Global Offensive Rainbow Six Siege Rocket League
PRIZE POOL PRIZE POOL PRIZE POOL PRIZE POOL PRIZE POOL
1,000,000 USD 100,000 USD 50,000 EUR 12,000 EUR 1,500 EUR
League of Legends
24-26 Januar y 2020 7
STREAM AREA
Sola
12 29 t a l e n t s
twitch.tv/solaaaa STREAMING SEATS
705,014 followers attending
with a total of
Noway4U
twitch.tv/noway4u_sir
583,647 followers TOTAL SOCIAL MEDIA REACH
DieHahn
3,479,499
twitch.tv/diehahn
291,590 followers
thisEguy
twitch.tv/thiseguy/ SPONSORED BY
174,192 followers
M4cM4nus
twitch.tv/m4cm4nus/
174,040 followers
24-26 Januar y 2020 8
COSPLAY
75 REGISTRATIONS | 38 PARTICIPANTS Best in Show
Riven Cosplay
Gray Warden | Dragon Age Origins
Best Armor
Suiren Scarva
Ruiner Nergigante | Monster Hunter World
Best Dress
Mile to Wonderland
Lydia Frye
Assasins Creed | Syndicate
Best Paint Job
Fat Unicorn Cosplay
Azure Starlord Armor Set | Monster Hunter
Best Entertainer
KasanCosplayCostumes
Grimm Reaper | Self-designed
24-26 Januar y 2020 9
LAN AREA FACTS & FIGURES
HOW MUCH DID YOU SPEND HOW OFTEN DO YOU BUY
AT DREAMHACK LEIPZIG? NEW GAMING EQUIPMENT?
TOP 5 GAMING DEVICES
every 2 years
more than € 500 up to € 20
once a year
9.8% 19.5%
every 6 months
Gaming PC 87.9% € 150 - 500
12.9%
every 2-3 months
Mobile phone 45.3%
Nintendo Switch 30.9%
PlayStation 29.5%
€ 50 - 150 € 20 - 50
monthly
Gaming Laptop 16.3%
28.2% 29.6%
40.4% 36.5% 15.8% 7.0% 0.7%
LAN SUPPORT LAN SPONSOR
24-26 Januar y 2020 10BUSINESS
eSPORT.BUSINESS.FORUM
Million Euro investments into eSports teams are not rare internationally. In Germany, total invest-
ments are smaller and many teams are in the red. The gaming industry is developing rapidly and there
are also excellent prospects in Germany. In 2020, the eSPORT.BUSINESS.FORUM was again held as
the prelude to DreamHack Leipzig. The business event organised by the ESB Marketing Network in
cooperation with Leipziger Messe GmbH once again attracted more than 150 participants from the
eSports world.
BUSINESS LOUNGE
Once again, the Business Lounge provided a separate area for trade visitors, exhibitors, partners and
sponsors to meet each other and establish new contacts at the same time. More than 1,200 visitors
used the opportunity to withdraw from the buzzing DreamExpo to hold small meetings, network or
recharge in a relaxed lounge atmosphere.
SPONSORED BY
24-26 Januar y 2020 11ADVERTISING CAMPAIGNS
ONLINE BANNER
IMPRESSIONS 8,977,815 CLICKS 21,678
YOUTUBE
IMPRESSIONS 1,450,243 CLICKS 338,775
FACEBOOK + INSTAGRAM
IMPRESSIONS 3,392,665 CLICKS 14,755
GOOGLE SEARCH
IMPRESSIONS 47,120 CLICKS 20,961
TOTAL
IMPRESSIONS 13,867,843 CLICKS 396,169
LOCAL PUBLIC ADVERTISING
LEIPZIG AREA 303.0 GRP HALLE AREA 182.2 GRP
SCHOOLS CONTACTS 611,000
24-26 Januar y 2020 12SOCIAL MEDIA AND PRESS
SOCIAL MEDIA
TWITTER
IMPRESSIONS 1,984,311 • ENGAGEMENTS 50,896 • LINK-CLICKS 4,434
FACEBOOK
IMPRESSIONS 5,948,799 • ENGAGEMENTS 94,380 • LINK-CLICKS 20,258
INSTAGRAM
IMPRESSIONS 4,412,322 • ENGAGEMENTS 18,549 • PROFILE ACTIONS 934
YOUTUBE
TOTAL VIEWS 347,773
PRESS 479 JOURNALIST FROM 15 COUNTRIES
ACTIONS CLIPPINGS DURATION EXPOSURE
PRINT 264 1 June 2019 - 18 February 2020 8,052,485
ONLINE 785 1 June 2019 - 18 February 2020 1,035,571,012
TV 22 1 June 2019 - 18 February 2020 5,050,000
RADIO 58 1 June 2019 - 18 February 2020 6,950,000
SOCIAL MEDIA 17,169 1 June 2019 - 18 February 2020 119,887,449
∑ 1.175,510,946
24-26 Januar y 2020 13MEDIA
ESPORTS EXPOSURE LINKS
AFTERMOVIE
DREAMLEAGUE SEASON 13:
THE LEIPZIG MAJOR
WEBSITE
LIVE VIEWS 201,738,135
INDIVIDUAL VIEWERS 46.423.388 PRESS RELEASES
HOURS VIEWED 63,708,931
REGISTRATION AND ORDERING
DREAMHACK OPEN dreamhack.ger
LEIPZIG 2020 dreamhack.de
dreamhack.DE
LIVE VIEWS 2,213,060 DREAMHACK
INDIVIDUAL VIEWERS 915,748 DISCORD
HOURS VIEWED 734,085 TWITCH
24-26 Januar y 2020 14SAVE THE DATE
LEIPZIG 2021
22 – 24 JANUARY 2021
DREAMHACK-LEIPZIG.DE/ENCONTACTS LEIPZIG 2021
ORGANISERS
Leipziger Messe is one of the ten leading trade fair
companies in Germany and numbers among the
Top 50 worldwide.
The Leipzig trade fair centre takes in an exhibition
area of 111,900 m² and has open-air grounds
of 70,000 m². Around 280 events take place
here every year – trade fairs, exhibitions,
conventions and functions – attended by up
Stephanie Scholz Constantin Strobel
to 12,000 exhibitors and over 1.2 million visitors
from all over the world. Since 2016 Leipziger Project Director Project Manager
Messe annually hosts DreamHack Leipzig. + 49 341 678-80 41 + 49 341 678-80 47
st.scholz@leipziger-messe.de c.strobel@leipziger-messe.de
CO-ORGANISERS
XMG is Schenker Technologies GmbH's cult
gaming brand, and one of the leading providers
of customizable laptops and desktop PCs. Since
their creation more than 15 years ago, many XMG
gaming laptops and PCs have received awards both
from German and international media.
XMG promotes and supports players, teams and Michelle Hammer Philippe Dams
events throughout Europe. Since 2016 XMG has
Project Assistant Project Manager
been co-organiser of DreamHack Leipzig.
+49 341 678-8043 +49 341 246 704-410
m.hammer@leipziger-messe.de p.dams@schenker-tech.de
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