Holiday Catalog Put Your Money Where Your South Is!
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BUY. READ. GIVE. BOOKS.
Red and Lulu by Matt Tavares @ Copyright 2017 Candlewick Press
september 13-15
Holiday in Tampa, Florida
Catalog
Put Your
Money Where
Your South Is!
[2018]
Lady Banks’
Commonplace Book
Front porch literary news & gossip from
Southern independent bookshops.
authorsroundthesouth.com/lady-banks
Industry
Membership
Benefits:
• Free membership list Dear Book Industry Friends of Southern Indie Bookstores,
(including email addresses) Welcome to the Southern Independent Booksellers Alliance (SIBA), your connection to reaching
of all SIBA Bookstores on hundreds of booksellers (and thousands of their customers) in the South. In this brochure you will
demand (valued at $500)
find an explanation of the benefits of being an industry member of SIBA, as well as a description
• Promotion for authors: of our programs and services, and a comprehensive listing of the advertising and marketing
listing(s) on the STARS opportunities available. SIBA makes it easy for you to target your advertising and marketing dollars
Directory
effectively through a wide range of print and online advertising and sponsorship options designed
• Special discounted rates on to reach booksellers, media and consumers.
selected advertising
• Reduced rates on exhibit
space rentals at the Are you a member?
Discovery Show Publishers, authors, vendors, book industry media and book industry nonprofits are eligible to
• Join the SIBA “Watercooler” join SIBA as Industry members. Membership dues are $195/year. You may join as an individual
discussion group on Google or an organization.
• Early bird opportunities
But the most important
Which Promotion is Right for Your Book?
benefit? SIBA gives you TARGET YOUR AUDIENCE TIME YOUR PROMOTION YOUR DELIVERY METHOD
access to hundreds of
gorgeous, enthusiastic and Industry Targeted Pre Pub Email
passionate independent eBlast (p.4) eBlast (p.4) eBlast (p.4)
booksellers. galleys & giveaways (p.4) galleys & giveaways (p.4) galleys & giveaways (p.4)
website banners (p.4) website banners (p.5) lady banks (p.7)
regional banners (p.4) regional banners (p.5) Website
sponsorships (p.3) okra picks extended (p.6) website banners (p.5)
Consumer Targeted discovery show (p.3) regional banners (p.5)
circle of sites (p.4) Launch Date circle of sites (p.5)
POC Discount! holiday catalog (p.4) circle of sites (p.5) Social Media
website banners (p.5) lady banks (p.7) circle of sites (p.5)
A 35% discount will be lady banks (p.7) okra picks extended (p.6)
extended to any book being lady banks (p.4)
okra picks (p.6) discovery show (p.3) stars (p.4)
advertised with SIBA that has southern book prize (p.6) social blast (p.7)
been written or illustrated by social blast (p.7)
one book one south (p.3) Post Season
a person of color. The only Print
exemption is the Holiday
STARS (p.6) southern book prize (p.6)
TRIO (p.5) holiday catalog (p.4)
Catalog to which no discount is one book one south (p.3)
social blast (p.7) okra picks extended (p.6)
being extended as it is a shared STARS (p.6)
revenue product. discovery show (p.3)
holiday catalog (p.4)
circle of sites (p.5) In-store
All books advertised with okra picks extended (p.6)
lady banks (p.7)
SIBA must be available through circle of sites (p.5)
TRIO (p.5)
regular channels and listed at
IndieBound.org.
Southern Independent
Booksellers Alliance
803.994.9530 | 309.410.0211 (fax)
ads@sibaweb.com | www.sibaweb.com
2018 | 2 Ask about our POC Discount: 35% off advertising for books by persons of color (excluding the Holiday Catalog)
Sponsorship Opportunities
Becoming a sponsor of SIBA is a
great way to maximize your
promotional reach without going
over your advertising budget!
DISCOVERY SHOW: #SIBA18
1) show sponsorship: < $5,999 Discovery Show
• Logo placement on Discovery Show website and emails. Sep. 13-15
• Special sponsor drape on all exhibit tables. Innesbrooke Resort
• Enhanced listing in the Discovery Show Directory Tampa, Florida
valued at $300
• Single Rep Placement in Rep Picks at Discovery Show
valued at $150 (additional placements are $150) Table Rentals
On sale: February 1
• All author confirmation fees are waived.
Late Rental: August 1
2) premiere sponsorship: $5,999 Online Registration Ends:
• Logo placement on Discovery Show website and emails. September 1
• Special sponsor drape on all exhibit tables.
• Enhanced listing in the Discovery Show Directory valued at $300
Call for Authors
• Two Rep Placements in Rep Picks at Discovery Show valued at $300 Opens: February 1
(additional placements are $100) Deadline: June 1
• Exclusive Event Opportunity at the Discovery Show valued at $4,800
• One Free Exhibit Table at The Discovery Show valued at $645 Directory Listing
• All author confirmation fees are waived. Deadline: August 1
TOTAL VALUE IS $8900** Copy limit: 50 words
email to nicki@sibaweb.com
INKREADIBLE SPONSORSHIP: $8,999 What your table
• Logo placement on Discovery Show website and emails.
• Special sponsor drape on all exhibit tables. rental includes:
• Enhanced listing in the Discovery Show Directory valued at $300
• Draped 6x2.5 table
• Unlimited Rep Placements in Rep Picks at Discovery Show valued up to $600
• Sign
• All author confirmation fees are waived.
• Chairs
• Exclusive Event Opportunity at the Discovery Show valued at $4800
• Carpet
• Unlimited Industry Targeted SIBA Advertising includes eBlasts, galleys & giveaways,
sibaweb.com banner ads, combined regional banners, and print ads in the Discovery Show • WiFi
Directory valued up to $23,400 • Listing online and in
• Two Free Exhibit Tables at The Discovery Show, valued at $1290 print directory
• Standing offer to deliver education session at Discovery Show • Badges
TOTAL VALUE IS $31,000** • Registration
• Participation in the
exhibit hall scavenger
ADDITIONAL OPPORTUNITIES: hunt & Buyer’s Raffle
SIBA loves to work year-round with anyone who is interested in a special
For more info visit
project: from Revivals to Retreats, Tours to Meetings of the Minds, to edu- sibaweb.com/trade-show
cational opportunities and author/bookseller interactions, SIBA welcomes
creative ideas for engaging our members. Ask about the “One Book One South”
initiative, designed to create a community reads program around your book! Southern Independent
Booksellers Alliance
803.994.9530 | 309.410.0211 (fax)
**Depending on the number authors and the amount of advertising placed.
ads@sibaweb.com | www.sibaweb.com
All books advertised with SIBA must be available through regular channels and listed at IndieBound.org. 3 | 2018
Holiday Catalog
““We sold lots of books! We
will absolutely continue to
use the holiday catalog. The
feedback from customers READ. GIVE. BUY.
was great. Very
The full-color consumer holiday catalog features titles of both BOOKS.
national and regional interest. It is a major marketing piece for
k Press
Candlewic
professional.” many SIBA member stores. Bookstores distribute nearly one
right 2017
— Sue Lucey,
es @ Copy
million of these catalogs to their customers and their
by Matt Tavar
Page 158 Books, communities through mailings, handouts, store displays and
Red and Lulu
Wake Forest, NC newspaper inserts. SIBA augments store marketing efforts with
QR codes, an online edition of the catalog that can be
“I have used the SIBA installed on e-commerce sites, and a December promotion on
catalogue for several years Facebook and in the Lady Banks Newsletter. For information
and each year more about pricing and deadlines please contact Davina Powell at 615.213.5381
customers come through the or e-mail at davinapowell@ingramcontent.com.
door with pages marked as a
shopping list!”
—Gee Gee Roswell,
Buxton Village Books, E-mail Marketing
Buxton, NC
eBlast
Reach over 850 booksellers with the SIBA eBlast. An
Deadlines & eBlast is an electronic postcard dedicated to your message,
and is sent directly to booksellers via email and SIBA’s
Design Specs “Social Link” app. SIBA eBlasts are optimized to be share-
able with SIBA Booksellers on mobile devices and smart
siba blast phones.
Size: 800 x 800 (max)
Formats: jpg, gif, html Target Audience: Booksellers
Circulation: ~600 Bookstores and Individual Booksellers
Deadlines: 5 days before Average Open Rate: 30%
run date. SIBA blasts run as Average Click Through Rate: 3%
scheduled.
eBlast sample
galleys & Galleys & Giveaways
List review copy offers for books in SIBA’s Galleys & Giveaways—an alert sent to all booksell-
giveaways ers as part of SIBA’s weekly “In the Land of SIBA” newsletter. Galleys & Giveaways allows pub-
Jacket image files should lishers to get books into the hands of the people who will handsell them and capture the email
be submitted as jpg files. addresses of booksellers truly interested in their books. Galleys & Giveaways can also be used
Copy can be up to 250 to encourage bookseller participation in other non-book promotions. Contests, marketing
words, and should include materials, book trailer announcements, and gift samples, are all appropriate content.
bibliographic data and the
contact email for request-
ing review copies. Header Banners
Space is now available at the header of the SIBALAND email newsletter for booksellers, which
runs every week. Top placement ensures that your message is the first thing booksellers see.
header banners
Size: 600 x 150
Formats: jpg, gif
Deadlines: 5 days before
run date.
Southern Independent
Booksellers Alliance
803.994.9530 | 309.410.0211 (fax)
ads@sibaweb.com | www.sibaweb.com galleys & giveaways, header banner 600x150
2018 | 4 Ask about our POC Discount: 35% off advertising for books by persons of color (excluding the Holiday Catalog)
Web Site Marketing Deadlines &
Design Specs
SIBA’s web presence targets both the industry and consumer market via its own hosted
domains and by maintaining a presence on member store websites and all the websites of the
regional bookselling associations: siba & arts
• Sibaweb.com is the online home of SIBA, a primary resource of industry news for Banner Ad Sizes
SIBA member bookstores. SIBA Stats: 2800 users per month, 10,600 page views Horizontal: (440x125)
Formats
• Authorsroundthesouth.com (ARTS) is a consumer-targeted site promoting
jpg, gif, png, html, swf
Southern literature and author events at SIBA member stores and the home of the Lady
Deadlines:
Banks newsletter, the Southern Indie Bestseller List, and the STARS Directory of
5 days before run date
authors. ARTS Stats: ARTS: 1500 users per month, 3600 page views SIBA & ARTS banners run for a
• Circle of Sites (CoS) is the coordinated delivery of banner advertising to run month and may be in rotaton
simultaneously on nearly 50 independent bookstore websites, offering region-wide Stats
exposure. Impressions average 40,000. Circle of Sites banners are promoted as “Lady Target Audience: Consum-
Banks’ Pick of the Week” to the consumer market in the Lady Banks newsletter and stores ers (ARTS) and Booksell-
are strongly encouraged to have an in-store display of the books being advertised. ers/Book Industry (SIBA)
Target Audience: Consumers and Booksellers Average Impressions: 4500
Circulation: 50+ independent bookstore websites
Average Impressions: 40,000-45,000 (ARTS) or 2500 (SIBA)
• Combined Regional Banners appear simultaneously on the websites of each of the
nine regional booksellers trade associations (SIBA, MBA, GLiBA, NEIBA, NAIBA,
circle of sites,
PNBA, SCIBA, regionals
NCBA, MPBA). Banners size
Reach the entire 440x125 & 125x440
national independent (both formats are
bookstore required per campaign)
community! Formats
jpg, gif, png, swf
banner sample (440x125) Deadline:
TRIO 5 days before run date
Circle of Sites and
It begins with a book. Regional banners run for
An utterly unique concept that hardly can be called a promotion– a week and are exclusive
TRIO is a traveling exhibit of book-inspired art and music. One
book is given to both a songwriter and a visual artist. They write Impression and click data
a song and create a work of art inspired by the book they read available for all banner
fulfilling their Trio. Each Trio will be installed as part of an campaigns on request.
exhibit debuting at the Southern Independent Booksellers
Alliance in September and traveling to museums, galleries, and literary events throughout TRIO
the following year. Contingent upon acceptance, placement in the TRIO exhibit means: Deadline for Entry: April 1
• Your Book is traveled, promoted to bookstores, booksellers, art patrons, and music fans Selections Announced: May 1
throughout the country Space is Limited
• Exclusive launch at SIBA 2018, TRIO Exhibit prominently displayed throughout the
entire weekend of the Discovery Show.
• A full year of cross promotion on social media from the songwriter and visual artist,
continual social media on TRIO Facebook page, and SIBA’S 50,000 social media contacts Southern Independent
Booksellers Alliance
• $1200 rebate in SIBA advertising 803.994.9530 | 309.410.0211 (fax)
ads@sibaweb.com | www.sibaweb.com
• A Lady Banks feature on each TRIO
All books advertised with SIBA must be available through regular channels and listed at IndieBound.org. 5 | 2018
Okra Picks & The
Southern Book Prize
Deadlines & Okra Picks. . .extended!
Design Specs A regional variation of the Indie Next list, Okra Picks are a coordinated
region-wide marketing program designed to allow stores to promote new
Southern books and demonstrate the power of indie booksellers to break
okra picks out new titles.
Books must be new releases for
the publishing season (no
Okra Picks Extended is the in-store, real-world component of the Okra
reprints). Books must be
k r a P ick Picks. Books that are part of the program have high quality, full color
Southern in nature.
Picksra
#O
er Ok s, fresh off bookmarks printed promoting the title and distributed to 150 SIBA
Wint
2018 uthern book
at so
GreNomination member bookstores for in-store display. Each bookmark is specially de-
e...
the vin eet by signed and contains a unique QR code that will allow readers to down-
deadlines: d
tersw
to Bit hart
o a
The R onna Ever ffey load a copy of the first chapter of the book. The Okra Picks Extended
D illy Co
o m e by B rke
Winter:
Steal
H
Away December Lee Bu1 program is only available for books that have been selected as Okra
x b y James e
(Jan-Mar heau releases) silien
c
Picks. SIBA actively promotes all Okra Picks to both
Robic ng Re son
Writi
Daily ryan Robin
by B less S
ky consumers and booksellers online and via social media. Lady Banks
Spring: March
e r a Cloud 1bry
Un d
y Chris
F a
rce introduces The Okra Picks to over 30,000 Southern readers.
(Apr-Juneb releases) as Pie
e s by Thom
fterliv tro
The A ie Qua
o n b y Jam
erm ldren
Fire S
Summer: June
roblim
The P atalie Lloy
1Chi d
(Jul-Sep releases) by N Fate
ook of
d the B rett
The Southern Book Prize
b e l a n r
Mara by Tracy Ba
late
Choco pell
Fall: September m ing in 1 r is
D r e a
n Bish
o p C Each year, hundreds of booksellers across the
y Susa rriage
(Oct-Decbreleases) e r i can Ma es South vote on their favorite “handsell” books
An Am Tayari Jon
by win
rose G of the year. As with the Okra Picks, SIBA
s e b y Min
Prom
i art
Southern Th e H u sh by J
ohn H
Nelson offers marketing support for Book Award
e s by Kim
Book Prize Daisy
Cakes
B a k
& Rib
bons titles. Publishers are encouraged to pro-
hiskey ross- Smith
Books must be Southern W
by Lee
sa Cin r
mote books for nomination, either by en-
s Neve on
nature and must have T been
h e Past ipub- a y Tys couraging booksellers to nominate titles,
Q u
any ntain
lished in the previous by Tiffcalendar l Mou
o d s of How rown or calling for nominations on their book’s behalf. Winners are
year. They mustThbee Ginbyprint Tayloand rB
l Lawh
on
promoted in the SIBA Holiday Catalog.
a s ia by Arie
available via normal I was
Anchannels.
ast
to rea
d
s.com
O k r aPick ters, Okra
Visit p
rst cha
sele cted fi shly
Nominations end: a r e Feb
fr e 14
u
Picks for yo
Winners announced: picked die4
hand- ern IJul n
th
by Sou ers.
o o k s ell ooks!
B good b
owDisplay
Southern Book Prize W e g r
Contest hosted at the SIBA
Discovery Show, features
STARS
the winners. Bookstore with
the winning display receives
$1000!
A free benefit of SIBA membership!
STARS is a part of the Authors ‘Round the South website, and operates
as a speakers bureau, managed by SIBA and geared specifically towards
Southern Independent bringing authors to Southern independent bookstores and their customers.
Booksellers Alliance
803.994.9530 | 309.410.0211 (fax)
ads@sibaweb.com | www.sibaweb.com
2018 | 6 Ask about our POC Discount: 35% off advertising for books by persons of color (excluding the Holiday Catalog)
Lady Banks’
Commonplace Book
Lady Banks’ Commonplace Book is SIBA’s primary push vehicle for Deadlines &
marketing directly to consumers. A newsletter for people interested
in Southern literature, sponsored by booksellers who are members of Design Specs
SIBA and featuring an overview of literary news and events as found
on Authors ‘Round the South, Lady Banks reaches over 30,000 lady banks
readers every week—the people who are buying your books. bookshelf
Bookshelf ads require only a
Lady Banks’ Bookshelf jacket image of the book (jpg or
gif) and the ad copy (250 word
Lady Banks’ Bookshelf is one of SIBA’s
maximum)
most effective and comprehensive mar-
keting campaigns, which utilizes the full
Deadline:
range of online and e-marketing op- The last Friday of the month.
portunities available. The “Bookshelf” Bookshelf ads run on a
is paired with a webpage and linked for monthly basis.
purchase at a SIBA bookstore website.
a Lady Banks’ Bookshelf Facebook cover
Promotions run for 30 days from the lady banks
time they are published. Bookshelf
banners run in the weekly Lady Banks
banners
Horizontal: (440x125)
Commonplace Book newsletter, and are Header: (600x150)
promoted on the ARTS Facebook page a Lady Banks’ Bookshelf banner ad Social Blast: (800x800)
as both “pinned posts” and in the page Formats
cover image. jpg, gif, html
Target Audience: Consumers, Booksellers | Circulation: ~45000 | Average Impressions: 45000 Deadlines:
5 days before run date
Lady Banks’ Banners Stats:
Circulation: ~7000
Banner space is available in the Lady Banks newsletter. Banners are per issue, and run in
Impressions: 7,000
both the Lady Banks newsletter at the beginning of the week, and the Lady Banks
Calendar of Events just before the weekend. Circulation: ~7000 | Average Impressions: 7,000
lady banks
editorial content
Lady Banks’ A free benefit of SIBA
Header membership!
Her ladyship, the editor, gladly
Space is now available at the header
entertains review and interview
of the Lady Banks newsletter. Top a Lady Banks’ Header banner
requests. Please contact her
placement ensures that your mes- directly at nicki@sibaweb.com
sage is the first thing readers see.
Target Audience: Consumers (Lady Banks) | Circulation: ~7000/ 700 (industry) |Average Impressions: 7,000/ 700 (industry) Mail review copies:
Lady Banks
Lady Banks’ Social Blast c/o Nicki Leone
718 Hughes Rd.
A launch day promotion targeting consumers, the Social Blast posts your message across all of Hampstead, NC 28443
SIBA’s social networks, reaching booksellers and the readers and followers of the Lady Banks
newsletter. Social Blast books are also featured in the Lady Banks Calendar newsletter.
Southern Independent
Target Audience: Consumers | Circulation: ~30,000 | Average Open Rate: 10% | Average Click Through Rate: 1% Booksellers Alliance
803.994.9530 | 309.410.0211 (fax)
ads@sibaweb.com | www.sibaweb.com
All books advertised with SIBA must be available through regular channels and listed at IndieBound.org. 7 | 2018
2018 Rate Sheet & I/O Return to: SIBA
51 Pleasant Ridge Dr., Asheville, NC 28805
FAX: 309.410.0211 | email: wanda@sibaweb.com
Check all that apply. Orange indicates member prices:
Circle of Sites ($899 / $1699) Holiday Catalog
Week to run (Tue - Mon):__________ Contact Davina Powell at 615.213.5381 or by e-mail at
E-mail Advertising davina.powell@ingramcontent.com
SIBA eBlast ($499 / $999) Sponsorships
Date to run: ____/____/2018
Sponsor (contact wanda@sibaweb.com)
Galley Giveaway $99 / $199
Month to run:_______ Premiere Sponsor $5,999
SIBALAND Header $299 / $599 Inkreadible Sponsor $8,999
Date to run: ____/____/2018 Website Banners
Lady Banks Regular Ad $499 / $999 per month, per site
Lady Banks’ Bookshelf $499 / $999 Jan Feb Mar Apr May Jun Jul
select month(s): Aug Sep Oct Nov Dec
website(s): SIBA ARTS
Jan Feb Mar Apr May Jun Jul
Aug Sep Oct Nov Dec (n/a) Regional Banners
Banner ___ # of weeks at $999/week
Lady Banks’ Banner (per issue) $399
Date to begin running: ____/____/2018
Weeks to run: ___ Starting ____/____/2018
(5 week run special for Lady Banks banners - $746) Okra Picks Extended
Lady Banks’ Header (per issue) $799 Contingent on selection by bookstores $1,499
Weeks to run: ___ Starting ____/____/2018 TRIO Contingent on selection by bookstores $2,999
Lady Banks’ Social Blast $399 This book is eligible for the POC 35% Discount!
Date to run: ____/____/2018 (see page 2)
GRAND TOTAL: $__________
Title Information Contact & Payment Information
Book Title: Name:
Author: Company:
Publisher/Imprint: Address:
ISBN-13: Phone:
Payment: __Invoice __Credit Card __Check
Pub Date:_____/______/2018
CC Number:
Available via: Ingram Baker&Taylor
Exp. Date: / CVV:
Bookazine Direct
Signature:
Assets should be emailed to nicki@sibaweb.com
E-mail:
Ads which do not meet the specified dimensions may incur
a design fee of $100. Yes! I want to renew my SIBA Membership for
$195
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