HomeSpun Good design grows better with age - Garden & Outdoor S/S 21 - Make it in Design
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Garden & Outdoor S/S 21
HomeSpun
Good design grows better
with age
Take a more sentimental approach to
minimalist garden and outdoor products
with artisanal and tactile details
Pistils Nursery
HomeSpun
Good design grows better with age
The appeal of pared-down lifestyles has had – and will
continue to have – a major impact on design, as the art of
simplifying evolves with a deeper, more emotional heart.
For S/S 21, this will result in products with a longer-term
focus, whether through materials that soften or develop a
patina over time, or designs that can adapt as our
circumstances change.
Utilitarian styles will become less stiff, and basics will
become more special, whether through heavier stitches or
more tactile materials.The Japanese principle of wabi-sabi,
rooted in an acceptance of transience and imperfection, will
be celebrated anew.
In this direction, minimalism is full of life and attention to
detail. It is imbued with a sense of authenticity, craft, and
history, so that less really does become more.
The Sill
Action Points
HomeSpun offers a sentimental take on minimalism, and
taps into a consumer mindset of buying better rather than
more. Designs feel personal and crafted, with a focus on
artisanal details, natural materials, and tactile elements.
1. Make it home-made: infuse products with hand-
crafted details, and incorporate mended, repaired,
embroidered and personalised elements to create
designs that will be cherished for the long term.
2. Get crafty: use woven, macrame and crochet details
to add interest to basic planters and pots. Caning will
remain an on-trend and timeless direction for indoor and
outdoor products.
3. Warm-up minimalism: use HomeSpun's earthy palette
to bring a sense of warmth to minimalist designs, and
rethink contours, shapes and materials to give products
a softer appeal.
4. Mix and match: add a range of decorative patterns to
products through painterly prints, surface reliefs, and
thick glazes.
5. Highlight sustainable natural materials: embrace
rough textures to highlight natural sustainable materials,
and look at how you can use composites such as cork,
pine needles and wood scraps.
@love_houseplants
Mood & Colour a. Catechu Wood
Melanie Abrantes
b. Soap Nut
c. Carmel
d. Pagoda Flower
@meredithswinhart
Flora Grubb
• Earthy tones are inspired by natural dyes
e. Gallnut
and pigments, and also call to mind garden
vegetables, fruits, and wildflowers
• Kapok Green and Catechu Wood will work
well for outdoor furniture, while Pagoda
f. Velvet Pine
Flower and Soap Nut will work well as pop
tones for accessories such as pots and
garden tools
g. Kapok Green
Mestiz
Coloro: a. 030-41-18 b. 016-50-19 c. 033-64-15 d. 043-78-28 e. 016-66-05 f. 082-43-10, g. 049-33-14
Gardenista Pantone: a. 18-0933 TCX b. 18-1537 TCX c. 16-0928 TCX d. 12-0737 TCX e. 16-1506 TCX f. 18-5308 TCX, g. 18-0426 TCX
Key Directions
HomeSpun offers a more rustic approach to minimalism, with a focus on artisanal crafts, home-made styles, and soft tactile details
Home-Made Soft Minimalism Decorative Pattern
Remodelista @houseplantclub
Wild Textures Crafted Weaves
@love_houseplants Flora Grubb Shop Reddish
Home-Made
WildMizuna Urban Outfitters
Give products a sense of meaning with a
more hands-on approach to design
@wewi.studio Remodelista • Add a homely quality to products, using
soft colours and raw unfinished materials
and details
• Experiment with glazes for hard goods,
with dropped, thrown and dripping effects –
the thicker the better
• Focus on materials with a homemade
quality. Wild Mizuna's hanging planter, for
example, uses washable cellulose
• Introduce opportunities to personalise
products through engraving, etching and
embroidery
Remodelista
Brian Giniewski Cove Calligraphy
Crafted Weaves
Anthropologie @love_houseplants
Crafted weaves will be a great match for
garden and outdoor products, giving
designs a vintage and folk appeal
Roda Urban Outfitters
• Use caning to give indoor and outdoor
products a year-round summer feel
• Add colour and increase the size of the
interlacing for a more contemporary look
• Incorporate knotting, crochet and
macrame into designs to give them a softer
look, and consider running in-store
workshops and tutorials to engage with
your consumers
• Combine weaves with ceramics for a
more unusual take on this trend
@maplantemonbonheur
Ilovemyinterior.com @happyhourceramics
Decorative Pattern
Anthropologie Angus & Celeste
Use folk-inspired designs to bring a more
colourful and expressive quality to garden
and outdoor products
One Kings Lane Anthropologie
• Include a broad range of patterns that
play with scale and composition to
encourage mixing and matching items
• For furniture, focus on more subdued
block prints that will have a longer trend life
• Natural motifs such as country blooms
and abstract florals can be created as reliefs
rather than prints, offering a more discreet
and commercial look
CB2
West Elm @yiyimendoza
Soft Minimalism
Hay Remodelista
Update minimalist forms with softer looks
Shinya Yoshida
and a stronger focus on comfort
• Focus on material to create pieces that
have an elegant simplicity. Experiment with
unglazed terracotta, matte and rubber-touch
coatings, brushed wood, and porous
finishes
• Avoid sharp edges and forms. Designs
should be rounded and streamlined, with
softened contours and plump shapes
• Use HomeSpun's muted colour palette to
emphasise this soft story
Anthropologie
Expormim @dearmy_carol
Wild Textures
@plantzlady Gaurav MK Wal
Use materials to create a rough yet
decorative look, inspired by nature
Terrain
• Celebrate imperfection with wild textures
that feature cracks, fissures and pours,
adding interest to basic designs
• Make hard materials appear soft, or vice
versa. For example, concrete vessels can be
moulded to give them a malleable look
• Cork and natural composites will work
well for this story. Take inspiration from
Gaurav MK Wali's vessels, which use pine
needs to make a 100% bio-based and
biodegradable composite material
Gaetano di Gregorio
West Elm @shopterrainLifestyle & Interiors Critical Path S/S 21
Macro Forecast Colour Lifestyle & Interiors Colour Trend Materials Trend Concepts
Concepts
A comprehensive round-up of the key
Future Drivers 2021 Global Colour
Colour palettes and usage direction to solid materials trends for S/S 21.
NEW REPORT - The global macro- WGSN's Global Colour report provides your first assist design development for S/S 21
economic drivers that will have a major view of what S/S 21 will look like. This season, we collections, presented as three trended Packaging Trend Concepts
impact in 2021, and strategies for success. present two palettes that reflect the duality of life themes. Essential direction on the key colours,
lived online as much as offline – one with surface patterns, structures, materials and
enhanced natural tones, and the other Trend Concepts finishes for food, drink and product design.
Future Innovations 2021 with artificial colours.
WGSN’s Trend Concepts reports
What used to be known as The Vision will
now be published once a year, with
(formerly called Forecasts) present Holiday & Gifting
Colour by Region seasonal design directions, two years
strategies for a 12-month period. Future
The five colours you need to know for the S/S ahead of market. The materials report A series of reports covering future trends
Innovations will outline the 12 areas that will
21 markets in Europe, China, North America and will not be thematically trended, while for key seasonal events and holidays,
lead transformation across industries in
South America, edited from WGSN's Global interiors will be trended into three offering direction on mood and colour;
2021. These will feed into our Big Ideas and
Colour palette. themes per season. food and drink; decor; styling; and prints
Trend Concepts reports, but these reports
and graphics.
will no longer be thematically linked. Colour Evolution
Lifestyle and Interiors Design & Product
Explore how colours are evolving with tonal Trend Concepts
Future Consumer 2021 comparisons from WGSN's three seasonal Development
Seasonal direction to support the entire
An in-depth look at the consumer drivers, forecasts up to and including S/S 21.
development process for interiors and A comprehensive range of reports offering
priorities and profiles that will emerge in
industrial design, with analysis of direction for product development
2021, both globally and regionally.
Lifestyle & Interiors Colour lifestyle factors, materials, finishes, covering all categories, in line with our three
patterns and shapes. Reports will be thematic trends for S/S 21.
Big Ideas presented as three trended themes.
Lifestyle & Interiors Global Colour
A yearly report outlining five key ideas for Seasonal, core and metallic palettes tailored
lifestyle and interiors industries, distilled from for S/S 21 lifestyle and interiors collections,
our Future Drivers and Future Innovations plus our pick of the season's six must-have
reports. tones.Related Reports
Big Ideas 2021: Lifestyle & Interiors Lifestyle & Interiors Trend Concepts S/S 21: HomeSpun
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