HOSPITALITY GOES CIRCULAR - Hospitality.brussels

HOSPITALITY GOES CIRCULAR

                            24-9-2020

HOSPITALITY
GOES WILD
The circular economy case
           With
      John G. Martin

INTRODUCTION

• Who am I?
    John Gabriel Martin, 2010 alumni of Ecole hôtelière de Lausanne
    (Hotel management and business economics) , Globetrotter, Music
    goer, love sports, researcher and serial entrepreneur

• What we do
  Active:
  • Champels Creative Hospitality (Hotel concept design)
  • Cervo Hospitality (Commercial performance through innovation)
  Coming soon:
  • The Hotel Market (Marketplace for Sustainable solutions)
  • Still Resorts (New hotel adventure focussed on eco-luxury in Belgium)

HOSPITALITY KEY FIGURES                                                  (prior covid crisis)

1. In 2019, there are over 700,000 hotels and resorts worldwide.
2. The industry is thriving and worth over $570 billion
3. The global hotel market has over 4 million hotel rooms worldwide.
4. The average room rate in the US is $120.01.
5. The travel industry is worth around $1.6 trillion globally and accounts for
    one-tenth of the world’s GDP.
6. Over 173 million people are employed in the hotel & motel industry. (+- 5%
    of the world population, + every related tourism job)
7. In 2017, international tourism increased by 7 %, * l’Organisation mondiale du tourisme

                                                                                                         https://www.nature.com/articles/s41558-018-0141-x
                                                                                                         https://www.condorferries.co.uk/hotel-industry-statistics

WHY WE ARE HERE
                                                                                         www.tophotelworldtour.com

Stan Lee, Spiderman 1962

                           2020 pipeline: Americas => 430’000 rooms / France => 17’000 rooms

BACK TO BASICS

                     THE 4 AXIS OF CIRCULAR ECONOMY

CONCEPT DESIGN AND PRODUCTION                REVERSED LOGISTICS

    NEW ECONOMIC MODELS                     INDUSTRIAL SYMBIOSIS

CIRCULAR ECONOMY « side notes »

• Making sure that Inputs into the system come from sustainable and
  renewable sources
• Transforming waste into resources (hence freeing capital)
• Redesign and adapt products so they can be (Re or Up) cycled
• Changing habits of the “buy and discard” era
• Retaining value as close as possible to the surrounding ecosystem
   • Where does the money come from and where does it go afterwards?

CIRCULAR IN HOSPITALITY

• Project planning and construction is as important as operations
• What happens after the lifecycle of the hotel has ended?
   • Building conversions
   • Repurposing of materials and equipment
• Seems incompatible with “Business as usual” international hospitality
  development, is it really?
• Not always relying on the big systems with massive scale economies,
  trust the “little guys”

THE SHADOW OF HOSPITALITY

• Focusing on ultra optimized ratios and the « Law of finance »
• Being eco-responsible for the wrong reasons (confusing eco-logy with eco-nomy)
• Brushing of social responsibility at every turn, without knowing
• Not mapping the impact of a property on its surroundings
• Timefull design (as opposed with timeless), disposable designs
• The race of being the “Best”
• “Search by price”

ECO RESPONSABILITY, JUST THE BEGINNING OF
             CIRCULAR ECONOMY

  Are these existing statements good enough?
                                                          “To minimize environmental impact each bedroom is fitted
                                                          with recycling bins, low energy lighting and low-flow water
                                                          taps”
“LED lamps and motion detection for the lights in hallway “
                                                          “eco-friendly cleaning products, recycling batteries, paper and
                                                          cardboard, as well as energy-saving light bulbs and putting
                                                          locally produced food on the menu”
“green roofs with herb boxes and vegetable gardens that
feature an insect hotel and bee hives”
                                                          “Uses rain water to flush the toilets and has solar panels for hot
                                                          water and solar plant on the roof”
“Eco friendly carpets made out of recycled materials, water-
saving shower heads and toilets and guests who opt to use
their towel an extra day get a five-euro drink voucher”

THE OPPORTUNITIES FOR
       HOSPITALITY (post covid)
• Good news ➔ Creating (and retaining) value is actually more important
  than ever
• Looking for a top trend? Here it is!                 #REmadeinbelgium
• From project planning to operational health          #positivecycle
• Corporate sustainable consciousness becomes as important as the “no 5*
  policy”
• Rapidly growing local tourism
   • Natural sustainability focused activities
   • Brand new Points of interest (Pairi Daiza, Domaine des Grottes de Han, Durbuy
     Aventure, Eurospace Center, Barrages de l’Eau d’Heure, Visit Brussels incentives, le
     Pass, thriving museums and open-air expos, new social games, music events etc…)

OUR PHILOSOPHY

      “We think of a hotel as a being.
We must be careful of what goes in and what
comes out and more importantly, we need to
                  listen.”

DESIGN AND BUILD
• Starting by building sustainably
   • Is the investor local enough? (micro circular economy)
   • Local teams (Strategists, architects, interior designers, planners, buyers, builders,
     artists, transporters…)
   • Architecture and design matters more than ever (Repurposing)
   • Construction materials (Structures, Insulation, Frameworks, Finishings, Technics…)
   • Helpful and meaningful technology, not a “New build only” luxury anymore (Sensors,
     Smart Building, Monitoring, AI, harmless low frequency systems…)
   • Planning the renovation on day one, budgeting it as well
• Is what I buy:
   • Reparable, recycle, reusable?
   • Where will it end up?

THE OPEX AND HUMAN APPROACH
• Strong and engaged local partners
• Leasing is already a thing in hotels (for example for machines), could it
  extend to construction materials and FF&E?
   • Hunting down disposable things
• Using OPEX to evolve the property
• Investing constantly in staff, making your hotel an inspiration to them
  and clients

PRODUCTS NEED TO EVOLVE
• Key principles:
     •   Where is it built
     •   Aftersales
     •   Onsite Reparability / spare parts / Minimal training requirements
     •   Retrofitting
     •   Cradle to Cradle
     •   Recyclable
     •   (Self) Monitoring
     •   Upcycling opportunities
     •   Ownership

• Examples: Lighting / Sanitary equipment / Electrical installation / Finishings / FF&E

MARTIN’S HOTELS
• UPCYCLED LOCATIONS
• DESIGN AND RE-BUILD
• RESSOURCES
• F&B
• WASTE
• CONTAGIOUSLY POSITIVE ATTITUDE

PAIRI DAIZA RESORT
Keywords:

• Sustainable wood products with eco
  treatments
• Energy management
• Reparability (lighting, sanitary…)
• Artisanal water features
• No animal products
• No laminate on furniture
• Durable and stainless products
• Timeless design
• Many Belgian Products
• Reaparable wood floor
• Sustainable tiling and natural products
• Second hand products for lobby spaces

PAIRI DAIZA RESORT

EUROSPACE CENTER
Keywords:

• Energy management
• Fully reaparable lighting
• Second hand materials
• Upcycled furniture and decor
    • Boosters from Space shuttle
    • Discarted solar pannels
    • Beer kegs for poufs
• 100% Belgian Craftsmanship
• Recyclable features

Our projects objectives:

• Aiming to be 100% sustainable
• To use all Belgian products
    • And if not available, shall be
       developped
• Developping Belgian eco tourism
• 0% Greenwash garantee
• Redefine luxury

STILL Resorts will be the lab of « THE HOTEL
MARKET » and the results will be made
available to every hotel in Belgium.

IT’S TIME

 “As hoteliers, we have a responsibility to innovate; to leverage our
  unique talents and qualities in order to elevate the system to new
heights of positive impacts, hence inspiring our guests and staff alike”

        COMING SOON

Transition vers l’économie circulaire
Overgang naar de circulaire economie

ALIMENTATION
  VOEDING

Les microbrasseries urbaines n’ont pas toujours de
solutions pour les grains qui ont servi à faire de la
bière.
Beerfood les transforme en délicieux crackers au
centre de véritables expériences de dégustation !

https://youtu.be/utHRFGMBWkw

“enVie makes delicious soups from fresh Belgian
                   surplus vegetables. Our soups are produced by a
                  team of passionate individuals who are re-entering
                       the workforce after a period of long-term
                                   unemployment.”

SEASONAL FLAVOURS
enVie prepares soups from the fresh surplus vegetables of the
season. One portion (250ml) of enVie soup, contains around 125 g
of fresh surplus vegetables!

B2B & B2C
enVie offers soup for your chosen occasion! The soups can be
delivered with original enVie branding, or with a customized label.

•   enVie gift-package: A socially conscious gift for your employees
    and clients.
•   Serve your enVie soup at an event
•   Canteens: A sustainable and healthy option

We currently work with 6 tasty recipes, delivered in 1L bottles
or in 3L pouches.
                                                                       @enVieAtelier

MOBILITE DES PERSONNES & DES BIENS
MOBILITEIT VAN PERSONEN EN GOEDEREN

Mise à disposition de de vélos électriques
(ou non) de vélos en bambou fabriqués à
Bruxelles avec du bambou belge.
     Location mensuelles
     Entretien
     Réparations
     Remplacement en cas de vol (sous
     certaines conditions)

Un super moyen de découvrir Bruxelles sans
trop de contraintes pour vous.

https://www.youtube.com/watch?v=Z-5j5vC8zTU&ab_channel=RenaudSarrazin

https://youtu.be/K5IwMr_CgBk

SUMY announces new approach to its Brussels Logistics Platform :
▪   closing SUMY BELGIUM physical platform location.
▪   continue to serve customers from SUMY corporate facilities and remotely providing green logistics projects management,
    green technologies research and digital platform support.
▪   continue to invest in its digital order fronts on SUMY.be
▪   reimagine Sustainable, Circular and Neutral Platforms for Tomorrow’s logistics and Urban Mobility spaces that serve all customers,
    including operating the Circular Mobility Hub Projects Experience Centers in Brussels, Luxembourg and Paris locations.

TEXTILES & GOODIES CIRCULAIRES
 CIRCULAIRE TEXTIEL & GOODIES

L’Ouvroir est une Entreprise de Travail Adapté
dont la première mission est de permettre à des
travailleurs en situation de handicap d’accéder à
un emploi valorisant et rémunérateur.

Département Upcycling:
Accompagner les entreprises à revaloriser leurs
déchets (ex : cuir, vêtement de travail, bâche,
drap…) en transformant ces matières en
nouveaux objets (sac, porte carte, housse de        Contact
                                                     L’Ouvroir
coussin …).                                          Création : 1927
                                                     Manon Pouillot
                                                     Rue Bodeghem 78
                                                     1000 Bruxelles
                                                     www.louvroir.be
                                                     louvroir@louvroir.be

1ère boutique de cadeaux
  éco-responsables de Bruxelles
➔ Boutique de créateurs européens

➔ Animation d’ateliers créatifs zéro-déchet

➔ Organisation de marchés d’artisans
  locaux

➔ Revalorisation des supports marketing
  et publicitaires
                                              Contact
                                               Ateliers Orybany asbl
                                               Création : 2013
                                               Juliette Berguet
                                               Place Saint Géry 18
                                               1000 Bruxelles
                                               www.orybany.com
                                               info@orybany.com

Conception & stylisme de mode

Par la revalorisation et transformation de rebuts textile
→ produits de haute valeur
Jeux de matières, couleurs, nuances, textures,
→ produits uniques, raffinés et exclusifs

                                       ZÉRO DÉCHET,
                                    PIÈCES UNIQUES,
                                   MADE IN BRUSSELS

EXPÉRIENCES CIRCULAIRES
CIRCULAIRE EXPERIMENTEN

▪ Why?
  We can all make a positive impact through our lifestyle

▪ What?
  Guided discovery trip to the newest ecological places,
  products and changemakers of Brussels

   Zero-waste and organic foods, plant-based lunch and
   coffee bars, fair fashion, natural care, ecological
   workplace and creative innovation

▪ For who?
  Companies: cultural teambuilding
  Local and international tourism: get to know the city
  from a new point of view

▪ Visite
▪ Ateliers
▪ Représentation
▪ Potager pédagogique et/ou productif

                                        Contact
                                         Skyfarms
                                         Véronique Dewever
                                         Création : 2016
                                         Rue Dieudonné Lefèvre 4
                                         1020 Laeken
                                         www.skyfarms.be
                                         info@skyfarms.be

Avez vous déjà essayé de faire votre shopping
‘circulaire’ en moins de 2h à Bruxelles ?

Impossible car l’offre de produits et services reste
fortement morcelée

Yuman propose en un seul lieu une panoplie
de solutions dédiées aux concepts de
l’économie circulaire

•   Zéro-déchet
•   Cosmétiques
•   Décoration
•
                                                       Contact
    Cadeaux                                             Yuman Village
                                                        Quentin de Crombrugghe
•   Textile                                             Création : 2018

•
                                                       Chaussée de Charleroi, 123
    Seconde main (livres, meubles, vaisselles,..)      1060 Saint Gilles
                                                       www.yumanvillage.be
                                                       quentin@yumanvillage.be

Contact :
                               Fais-le-toi-même
                               Elise BOON
                               Rue des Cygnes, 8,
                               1050 Ixelles.
                               Date de création : 2016
                               faisletoimeme.be
                               @ fltmbxl@gmail.com
https://youtu.be/vKOza4c0jhk

RÉDUCTION DES CONSOMMATIONS D’EAU
         WATERBESPARING

1 in 3   buildings present costly water leaks all year round (estimated 15% of distributed
                     water)

                    10%-60% of the total water bill on average covers the cost of leaks

                     2% of buildings experience water damage every year due to escape of water (>12 Bn
                     worth of damages in the EU)

              ●   Reduce water consumption by 20%
              ●   Lower risk of water damage and business downtime
 85%          ●   Manage sites from your phone
of leakages
 eliminated   ●   Target repairs efficiently to save time & costs
    year 1

MOBILIER CIRCULAIRE
CIRCULAIRE MEUBELEN

Société spécialisée dans l’aménagement d’intérieur
écoresponsable.
Nous embellissons la vie des clients, des employés et des
utilisateurs de ces espaces revalorisés.
Services :
 ▪ Concept et réalisation de projets de bureaux, restaurants,
   hôtels, lieux éphémères et évènements
 ▪ Suivi et réalisation de chantiers
 ▪ Vente de mobiliers

Eco-responsable ?
 ▪ Made in Belgium (Bruxelles)
 ▪ Revalorisation de mobiliers et de matières (tissus, bois…)
 ▪ Design de nouveaux mobiliers et d’objets hauts de gamme
 ▪ Mise au travail de la main d’œuvre locale
 ▪ Appel à des artisans aux techniques anciennes et
 ▪ contemporaines
 ▪ Usage unique de produits écologiques belges (peintures,
   boiseries)

Nathalie Auzépy
                                                   STUDIO DE CREATION ET DE STRATEGIE « ECONOMIE POSITIVE / ECO-LOGIQUE »
                    YONI Studio
     LA CRÉATIVITE EMPATHIQUE « UN LANGAGE, UNE ENERGIE » COMME OUTIL DE FEDERER ET VECTEUR DE TRANSMISSION DE VALEURS, D’ACCOMPAGNEMENT ET DE CHANGEMENT:
L’économie positive: la juste équation entre une vision stratégique et créative visant à analyser les dysfonctionnements, comprendre les enjeux, hiérarchiser et respecter les besoins, redéfinir une
stratégie et un socle de valeurs pour créer et générer du sens et de la valeur.
                                                                                        LES VALEURS
  1.GREEN ET ECONOMIE CIRCULAIRE:                 2.INTERET GENERAL ET ACCESSIBILITE :                  3. RE-INJECTER DU VIVANT ET DU LIEN                 4.MODERNITE ET INNOVATION :
 NATURE / ECOLOGIE /RESPECT HUMAIN                 CONSCIENCE PUBLIQUE ET SOLIDARITE                         HUMANITAIRE ET ENGAGÉ:                                   CREATIVITE
   >ECO-SENSIBLE ECO-AUTHENTIQUE                   VALORISATION SOCIALE ET HUMAINE                 IMPLICATION DES CLIENTS , DES ACTEURS ET DES         SCIENCES ET TECHNOLOGIES ADAPTEES ET
RESPECT DE L’IMPACT ENVIRONNEMENTAL               VECTEUR DE MESSAGES ET EDUCATION                           UTILISATEURS COLLABORATIF                        REPENSEES: DATA, DIGITAL
       RECYCLAGE DE L’EXISTANT                 TRANSPARENCE DES ACTEURS : PARTENARIATS              BIEN –ÊTRE- ÉMOTION POSITIVE - MIEUX VIVRE        INCARNATION MODERNE ET CONTEMPORAINE
         GESTION DES DECHETS                   EQUIPE DEDIEE DE PROFESSIONNELS IDENTIFIES                  RECONNECTER LES LIENS ROMPUS
    CIRCUIT COURTS DE PRODUCTION                          RESPECT DES NORMES                          COLLABORATION AVEC DES ASSOCIATIONS
 PARTENARIATS LOCAUX ET ASSOCIATIFS                    EXIGENCE DES REALISATIONS

                                                                                     LES EXPERTISES :
  STRATÉGIE               .           ARCHITECTURE INTÉRIEURE ET DESIGN                                .            COMMUNICATION                          .          ART CONTEMPORAIN

QUELQUES RÉFÉRENCES: Groupe Accor : Création pour le groupe de leur nouvelle marque GREET + réalisation du pilote, Rénovation de 2 Hôtels Ibis Styles, concept hôtelier et stratégie de
marque pour Novotel, Région Bruxelles capitale /Communes de Chaudfontaine, Woluwe Saint Lambert et Woluwe Saint Pierre: Création et réalisation de Sculptures urbaines,, Fondation ADP :
réalisation de leur concept visuel institutionnel, Musée Carnavalet : exposition Solo show, Biennale Parcours, Art Chengde Pekin : exposition en cours, Guerlain : Concept store réalisé à partir de
détournement d’objets et de matériaux recyclés…..
                                       YONI STUDIO - 12 rue des fabriques 1000 Bruxelles – contact mail :nathalieauzepy@gmail.com – Téléphone :+33608455896

zePouf:

ZePouf is the result and the story of a co-creation like no
others...
This collaborative design artwork is unique - with a refined
sense of beauty; it is both useful and decorative… and
made to last - out of the creative material from the Belgian
circular economy.

zeEnd... is zeBeginning !

Be it ZePouf to relax on, ZePouf to use as storage space,
ZePouf to bring its touch of beauty… in your kitchen, in a
bedroom, in the living-room… or wherever and however
you will make it be!

SERVICES CIRCULAIRES
CIRCULAIRE DIENSTEN

▪ Tentes, stands de salons et « booths »
  innovants, modulaires, hyper rapide à installer
  et robuste
▪ Fait à base d’aluminium ré-utilisé et/ou recyclé
▪ 100% made in Belgium et avec des ateliers
  protégés

ACCOMPAGNEMENT – ÉVÈNEMENTIEL DURABLE
  BEGELEIDING - DUURZAME EVENEMENTEN

I enable positive change by facilitating the
integration of sustainability in organisations
culture and practices:

✓ Sustainability strategy building and
  implementation for your organisation or
  events
✓ Team engagement and training
✓ Leverage your sustainability initiatives in
  pitches & bid-books
✓ Sustainability audits and reporting
✓ Carbon footprint calculation
✓ ISO 20121 specialist                           Mélanie Delaplanche
                                                 +32 488 55 32 37
                                                 melanie@sustainabilityaddict.com
                                                 www.sustainabilityaddict.com

Et encore bien d’autres entreprises…
En veel andere bedrijven...

Qui d’autre peut vous accompagner ?
Wie kan er nog meer u begeleiden ?

        http://www.circulareconomy.brussels/offre-de-soutien-a-leconomie-circulaire/

Par où commencer ?
Waar te beginnen?    ▪ Découvrez un petit guide avec :
                         ✓ des entreprises qui
                           peuvent vous fournir des
                           produits ou services
                           circulaires
                         ✓ des outils
                         ✓ quelques bonnes pratiques

                     ▪ Ontdek een kleine gids met :
                         ✓ bedrijven die u kunnen
                           voorzien van circulaire
                           producten of diensten
                         ✓ gereedschap
                         ✓ enkele goede praktijken

Et ensuite ? En dan wat?

         RENDEZ-VOUS EN 2020 et 2021!
           AFSPRAAK IN 2020 EN 2021 !

Pour des formations, ateliers et un événement de networking B2B
   Voor trainingen, workshops en een B2B netwerkevenement

MERCI POUR VOTRE ATTENTION !
DANK U VOOR UW AANDACHT!

                               24-9-2020