I.c.b.c. 2018 Sponsorship Package Sponsorship Package - Inter-Collegiate Business Competition
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i.c.b.c. 2019
I.c.b.c. 2018
Sponsorship Package
Sponsorship Package
I.C.B.C. 2019 Sponsorship Package | 1TABLE OF CONTENTS
Welcome 3
A Message from the I.C.B.C. Co-Chairs 3
A Message from the Executive Director 4
About I.C.B.C. 5
Competition Format 5
Past Sponsors 6
Attendee Composition 7
Past Competing Schools 8
Getting Involved 9
Opportunities Available 9
Contact Information 12
I.C.B.C. 2019 Sponsorship Package | 2A MESSAGE FROM THE
I.C.B.C. CO-CHAIRS
It is a pleasure to introduce you to the oldest, longest running, and most prestigious
undergraduate business case competition in Canada – the Inter-Collegiate
Business Competition (I.C.B.C.). Hosted annually at the Smith School of Business
(SSB) at Queen’s University, I.C.B.C. has become a benchmark of excellence for
the brightest and most promising students from top business schools globally.
Having been founded in 1978, I.C.B.C. 2019 marks our competition’s 41st
anniversary. I.C.B.C. has relied on the generous support of its valued corporate
partners and sponsors in order to unite, enrich, and challenge the competitors. As
part of I.C.B.C. 2019, you will have the unique opportunity to gain ongoing exposure
via three I.C.B.C. channels: Queen’s Case Competition (QCC), Preliminary Round
of I.C.B.C., and I.C.B.C. Final Weekend. QCC is the premier internal competition
for Queen’s Commerce students vying to represent the Smith School of Business
as I.C.B.C. competitors. Following QCC, I.C.B.C. competitors compete in the
Preliminary Round of the competition, with the top six teams of each stream
being qualified and invited to I.C.B.C. Final Weekend. Due to the intensity of the
competition, it comes as no surprise that I.C.B.C. has been labeled the “Vanier
Cup” of case competitions by The Globe and Mail. By partnering with I.C.B.C.,
your organization will be provided exceptional exposure to these future business
leaders and may continue their journey as potential members of your firm.
On behalf of the Commerce Society at SSB and the I.C.B.C. Executive Team, we
are honoured to invite you to support this important avenue of business education.
Please take a few moments to browse the opportunities that I.C.B.C. is proud to
offer for the upcoming competition.
Thank you for your consideration and we hope to see you at QCC and I.C.B.C.
Final Weekend. Please do not hesitate to contact us or the sponsorship team if
you have any further questions.
Warm Regards,
Zooni Khosla & Tessa Wong
I.C.B.C. 2019 Co-Chairs
cochair@icbcqueens.ca
I.C.B.C. 2019 Sponsorship Package | 3A MESSAGE FROM THE
EXECUTIVE DIRECTOR
As Executive Director of the Queen’s Commerce Program, I have been
exposed to the many talents and skills of Queen’s Commerce students.
These talents and skills are the foundation of the largest and best
student-run business case competition, Queen’s Inter-Collegiate Business
Competition. This competition brings together the brightest students from
top business schools from across North America and around the world.
The student organizing committee devotes countless hours to the successful
execution of this world-class case competition. While the results of the
students’ preparation are truly impressive, the quality of I.C.B.C. simply
cannot happen without significant support from faculty and students
at participating schools, such as yours. Over the past four decades,
competitors have been challenged by the cases presented throughout the
competition in both the qualifying and Final Weekend rounds. As the largest
Canadian case competition, I.C.B.C. offers eight dynamic events:
accounting, business policy, debating, ethics, finance, human resources,
management of information systems and marketing.
The wonderful reputation that I.C.B.C. has earned through the drive of each
group of student organizers highlights the commitment and focus that is put
forth. I am proud of the wonderful reputation I.C.B.C. has earned throughout
its more than 40 years running and it is my hope that your school will
consider entering teams in many, if not all, eight I.C.B.C. competitive events.
Thank you for your interest and support of the competition. We look forward
to meeting you in Kingston at the Final Round of I.C.B.C. in January 2019.
Regards,
Lori Garnier
Executive Director, Queen’s Bachelor of Commerce Program
The Stephen J.R. Smith School of Business
I.C.B.C. 2019 Sponsorship Package | 4About I.C.B.C.
Now entering its 41st year, the Inter-Collegiate Business Competition (I.C.B.C.) is Canada’s premier
undergraduate business case competition. Founded in 1978 by Geoff Arnoldi, I.C.B.C. began as
a one-day competition hosting ten competing universities and only three events: Business Policy,
Debate, and a computer-simulated Business Game. Throughout the years, I.C.B.C. has grown to
become an internationally recognized name that hosts over 100 competitors from the top business
schools across Canada as well as the globe.
The overall goal of the competition is to create an intellectually enriching environment, giving students
the opportunity to tackle complex business problems while receiving feedback from corporate
professionals, ultimately helping to unite, enrich and challenge the business leaders of tomorrow.
Competition format
Queen’s Case competition preliminary round Final round
September 21-22, 2018 October, 2018 January 17-19, 2019
The Queen’s Case Competition In the fall, prospective competitors The Final Round of I.C.B.C. is
(QCC) is a two-day event that begin the I.C.B.C.journey through held in January, at which point
is run by the I.C.B.C. student the Preliminary Round. In this the final winners are determined.
executive with the support of the selective process, students must Eight competitive events are
Smith School of Business (SSB) analyze and devise solutions to held over two days, for which
and its faculty. The internal case complex business cases. Typically, competing finalists are given
competition serves as a qualifier 30+ teams, both domestically about 5 hours to prepare*. After
for any Queen’s Commerce and internationally, compete in preparing, teams present their
student interested in entering each competitive event. Once solutions to a panel of judges,
the Preliminary Round. The case submitted, these case analyses comprised of industry leaders
presentations are judged by QSB are then evaluated and marked and sponsor representatives. At
staff and sponsor judges. The by industry professional judges. the Final Banquet, the top three
competition encompasses over The top 6 teams in each event teams of each competitive event
100 Queen’s Commerce student are invited to compete at Final are announced.
competitors. Weekend.
I.C.B.C. 2019 Sponsorship Package | 5attendee breakdown
preliminary round Final round
• 35+ top business schools
• 250+ submissions from premier business • 50+ SSB volunteers
students • 35+ student observers from competing
• 500+ students from top business schools in universities
Canada and around the world • 50+ industry professional judges
business schools
• 20 I.C.B.C. executive members
past sponsors
Past Sponsors
past judges
In the past, I.C.B.C. has been fortunate to receive many high calibre judges from both the Queen’s
Smith School of Business and our valued sponsors such as Bain I.C.B.C. 2019 Sponsorship
& Company, Package
KPMG, Johnson & | 6
Johnson, CPPIB, Scotiabank, TransCanada, Minerva Safety Management Education, and Google.
They share their time and expertise with students by intently watching presentations and providingattendee composition
i.c.b.c. competitor Composition
Queen’s Case competition
1st year
• 30+ first year SSB competitors
9%
• 80+ second, third, & fourth year SSB competitors 2nd year
4th year
• 20+ industry professional judges 41% 15%
• 25+ SSB faculty members
• 20 I.C.B.C. executive members
preliminary round 35%
3rd year
• 35+ top business schools
• 250+ submissions from premier business
students i.c.b.c. competitor industry interests
• 500+ students from top business schools in
Canada and around the world
Consulting 38% Other
8%
Final round
• 102 competitor finalists
14% Marketing
• 50+ SSB volunteers
• 35+ student observers from competing 22%
Finance 18% Accounting
universities
• 45+ industry professional judges
• 30+ influential faculty advisors from competing
business schools
• 20 I.C.B.C. executive members
I.C.B.C. 2019 Sponsorship Package | 7Past competing schools
Canada United States
Brock University Indiana University
Carleton University Rensselaer Polytechnic Institute
Concordia University University of Denver
Conestoga College University of Massachusetts
Dalhousie University University of Notre-Dame
Lakehead University University of Texas
Laurentian University University of Vermont
MacEwan University Washington University
McMaster University
McGill University International
Memorial University of Newfoundland
Mount Royal University BI Norwegian Business School
Okanagan College Chinese University of Hong Kong
Queen’s University Chulalongkorn University
Royal Military College Erasmus University of Rotterdam
Ryerson University Hong Kong Polytechnic University
Saint Mary’s University InterAmerican University of Puerto Rico
Sheridan College Queensland University of Technology
Simon Fraser University Shantou University
St. Lawrence College Universidad San Francisco de Quito
Trent University University of Navarra
University of Alberta University of New South Wales
University of British Columbia University of Sydney
University of Calgary Victoria University of Wellington
University of Guelph-Humber
University of Lethbridge
University of Manitoba
University of Ottawa
University of Prince Edward Island
University of Regina
University of Saskatchewan
University of Toronto
University of Waterloo
Wilfrid Laurier University I.C.B.C. 2019 Sponsorship Package | 8
York University (Schulich)opportunities available
We are happy to offer five levels of sponsorship depending on the combination of benefits you
choose from the options listed below. The greater the value of the benefits you select, the greater the
recognition you will receive at the Queen’s Case Competition and I.C.B.C. Final Weekend.
Diamond Platinum Gold silver bronze
$6000+ $4000-5999 $2500-3999 $1500-2499 $500-1499
queen’s case competition
Maroon Stream Case Workshop (Friday Night)
Meet first year Queen’s Commerce students and teach them how to conduct a proper case analysis
and presentation. This workshop will be in high demand amongst Queen’s Commerce students
looking to improve their case competition abilities.
QCC Taster (Crack the Case Workshop)
QCC is Queen’s University’s first case competition of the year. Be the first to network with the talented
competitors prior to QCC, and meet and educate the competitors on proper case solving techniques.
QCC Final Banquet
Become the title sponsor of QCC’s Final Banquet and have your company at the top of the minds of
150+ Queen’s Commerce students as the weekend comes to a close.
QCC Saturday Night Social
Traditionally held at a local Kingston bar, this event will allow you to get to know the competitors,
volunteers, and the executive in a relaxed and informal setting.
QCC Panel Judge Invitation
Send representatives from your firm to watch and evaluate the presentations of QCC competitors in
either the Gold Stream or Maroon stream.
QCC Firm Representative Invitations
Send representatives from your firm to QCC to network with 150+ top Queen’s Commerce students
over the course of the weekend. Firm representatives are invited to set up informational booths and
participate in multiple networking opportunities.
QCC Coffee Chats
Select top competitors at QCC to sit down for a coffee chat with representatives from your firm.
QCC Resume Books
Gain access to a book of resumes and contact information for 150+ top Queen’s Commerce students.
Use the book to reach out to students who would make great candidates for positions at your firm.
I.C.B.C. 2019 Sponsorship Package | 9opportunities available
queen’s case competition
Maroon Stream Title Sponsor
Start early and begin building long term relationships with some of the top first and second years in
the Queen’s Commerce program. Sponsors are invited to set up informational booths and partake in
multiple networking opportunities.
Gold Stream Title Sponsor
Get a head start on recruiting some of the top third and fourth year students in the Queen’s Commerce
program. Sponsors are invited to set up informational booths and partake in multiple networking
opportunities.
i.c.b.c. final weekend
Opening Banquet
Your firm will kick off the 41st annual I.C.B.C. Final Weekend. Your firm will be recognized in a speech
from the Executive Director of the Queen’s Commerce program, and then you’ll have the opportunity
to address 220+ attendees.
Evening Socials (choice of two)
Traditionally held at a local Kingston bar, this event will allow you to get to know the competitors,
volunteers, and the executive in a relaxed and informal setting.
Competitor Dinners (choice of two)
Network with competitors, volunteers and the I.C.B.C. executive team at a Kingston restaurant
where your company is the event sponsor.
Competitive Events (choice of eight)
Have your company recognized in the official title of a competitive event and receive the opportunity
to speak with all competitors during the event debriefing sessions.
I.C.B.C. Panel Judge Invitation
Send representatives from your firm to watch and evaluate the presentations of competitors in one
of eight competitive events.
I.C.B.C. Firm Representative Invitations
Send representatives from your firm to I.C.B.C. Final Weekend to network with almost 200
competitors, volunteers and executive team members. Firm representatives are invited to set up
informational booths and participate in multiple networking opportunities.
I.C.B.C. Coffee Chats
Select top competitors and volunteers to sit down for a coffee chat with representatives from your
firm.
I.C.B.C. 2019 Sponsorship Package | 10opportunities available
i.c.b.c. final weekend
I.C.B.C. Resume Books
Gain access to a book of resumes and contact information for almost 200 competitors, volunteers
and executive team members. Use the book to reach out to students who would make great
candidates for positions at your firm.
Advertisements
Promote your firm to and Final Weekend attendees through full and half-page advertisements in the
Final Weekend handbook.
Final Debate
Many describe this event as the highlight of their weekend; with over 300+ competitors, judges,
volunteers, and executive members in attendance, this event provides maximum exposure to the
official sponsor of the event.
Final Banquet
The Final Banquet is an exciting end to the weekend, and your organization has the opportunity to
be the final thought in the minds of all competitors. As the title sponsor, you will have the chance to
address all Final Weekend attendees and enjoy the following awards ceremony and social.
I.C.B.C. 2019 Sponsorship Package | 11Contact information
For further information about partnership opportunities with I.C.B.C., please feel free to contact our sponsorship
team, who would be happy to discuss the sponsorship opportunities available to your firm for the upcoming
competition. We sincerely hope this sponsorship package helps you understand our vision for I.C.B.C. 2019 and
how we can add value to your firm. On behalf of the entire I.C.B.C. executive team, we thank you for your time and
consideration and hope to hear from you soon!
claire zhou Alex Collins Lucy Chen Michael Jung
Sponsorship Director Sponsorship Coordinator Sponsorship Coordinator Sponsorship Coordinator
claire.zhou@queensu.ca
I.C.B.C. 2019 Sponsorship Package | 12You can also read
