IMAGINATIONMADEIMMENSE - SIMON VAUGHAN MANAGING DIRECTOR - CREATIVE GIANTS
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IMAGINATIONMADEIMMENSE
SIMON VAUGHAN BRIGHTON
MANAGING DIRECTOR Workshop 8 / Open Market
Marshalls Row, Brighton
BN1 4JU
BEN KEARNS
DESIGN DIRECTOR
LONDON
Second Home
CREATIVEGIANTS.ART 45-47 Clerkenwell Green,
@CREATIVEGIANTS.ART Farringdon, London, EC1R0EB
IMAGINATIONMADEIMMENSE
ART LED PRODUCTION &
CREATIVE COLLABORATION
TO AFFECT CHANGE
AND INSPIRE NEW IDEAS.
Art has the power to inspire, stimulate and promote new dialogue. Creative Giants
want to harness this power for good, working in collaboration with cities, festivals,
brands, communities and agencies to tailor art in public places to achieve specific
outcomes.
We recognise that our artists are the true Creative Giants. We have an incredible black
book full of the most amazing creatives and recognise that our role is to support
them in understanding the brief, then provide the technology and tools they need to
make their vision a reality.
CREATIVEGIANTS | 2
HOW WE WORK...
CONSULTANCY STUDIO FABRICATION
We get creative! Working with both Our team of producers, designers, Full design commences, followed by
client and artist, we brainstorm and fabricators and artists map-out fabrication and installation. Sit back and
validate ideas so that we can deliver a the logistics. We also look at watch the magic happen!
captivating, workable response to the other partners and development
brief. opportunities to enhance the project.
01 02 03 04 05 06 07
DISCOVERY CREATIVE DEVELOPE TECHNICAL PRODUCTION HANDOVER LIFE-CYCLE
CREATIVEGIANTS | 3
WHY WE DO IT?
STIMULATE NEW IDEAS
CONNECT COMMUNITIES
SUPPORT ARTISTS
EXPLORE NEW MEDIA CREATIVEGIANTS | 4
01 THELOSTHORIZON SHANGRI-LA CLIENT: THE LOST HORIZON FESTIVAL | ARTIST: MIXED | DATE: 3-4 JULY 2020 | LOCATION: WOLRDWIDE
CREATIVEGIANTS | 6
A VIRTUAL REIMAGINING OF
GLASTONBURY FESTIVAL’S
INFAMOUS SHANGRILA
LOST HORIZONS FESTIVAL WAS CREATED IN RESPONSE
TO THE CANCELLATION OF GLASTONBURY 2020. IT
WAS DESIGNED TO TAKE THE FESTIVAL SCENE ONLINE
AND CELEBRATE MUSIC VIRTUALLY. WORKING WITH
LOST HORIZONS, WE CONNECTED INTERNATIONAL D.J'S
WITH AWARD-WINNING ARTISTS TO CREATE AN AUDIO
AND VISUAL ARTS SPECTACLE.
CREATIVEGIANTS | 7
STEPPING INTO A VIRTUAL SHANGRILA WITH A
NEW WAY TO EXPERIENCE ART
We created the Gas Tower stage, working with numerous
talented artists to build complex visual layers that would
complement and enhance the music. It was a visual feast for
the eyes.
Using our experience working with technology, we elevated the
idea of using public art as a backdrop and built an avatar of
world-famous artist Paul Insect so that we could invite people
to 'become' a part of the experience. It was reminiscent of the
other-worldly experience of Glastonbury Shangrila. An audio-
visual spectacle that was as inspiring as it was engaging.
CREATIVEGIANTS | 8
FOUR MILLION PEOPLE WATCHED THE LIVE
ONLINE EXTRAVAGANZA, MAKING IT THE
LARGEST VIRTUAL ARTS AND MUSIC FESTIVAL IN
THE WORLD.
Lost Horizons gave us the opportunity to flex our creative
muscles and redefine what a festival can be, showing us how
people can experience music and art from their own home.
Future events are already in the works...
ARTISTS PAUL INSECT RON ENGLISH
REUBEN DANGOR OBEY
WE ARE MIDNIGHT JEREMY DELLER
MORE EYES GARY STRANGER
DARREN CULLEN HAYDEN KAYS
PREF STANLEY DONWOOD
ANTHONY BURRIL
CREATIVEGIANTS | 902 CITYOFCULTURE COVENTRY 2021 CLIENT: PUBLIC REALM REFRESH | ARTIST: MIXED | DATE: JAN 2020 - MAY 2021 | LOCATION: COVENTRY
ART TO REGENERATE,
REINVIGORATE AND BUILD
A LEGACY
AS COVENTRY GETS READY TO BECOME UK
CITY OF CULTURE 2021, WE ARE WORKING IN
COLLABORATION WITH COVENTRY CITY COUNCIL
AND COVENTRY CITY OF CULTURE TRUST TO
PROVIDE LONG-TERM STRATEGIC CONSULTANCY,
DUE TO THE SENSITIVE AND CURRENT NATURE OF OUR
WORK IN COVENTRY FOR BOTH THE PUBLIC REALM PROJECT BASED DESIGN AND DEVELOPMENT
AND PUBLIC ART ENGAGEMENT SCHEMES.
AND CITY OF CULTURE TRUST, FURTHER DETAIL AND
IMAGES CAN ONLY BE SHARED UPON REQUEST.
CREATIVEGIANTS | 1103 ANIMACAMPAIGN THOM YORK CLIENT: XL RECORDS | ARTIST: THOM YORKE | DATE: 19 JUNE 2019 | LOCATION :LONDON
CREATIVEGIANTS | 14
VISUAL PROPOGANDA TO BUILD A BUZZ OF EX-
PECTATION ABOUT THOM YORKE'S NEW SINGLE.
We connected our artists to long-term collaborator of Thom Yorke,
Tariq Barr, to launch a campaign of 'visual propaganda to raise public
awareness of the release of Thom Yorke's new album 'Anima' and the
Netflix special a short musical film of the same name.
Working with our artists, we created a series of cryptic statements and
artworks that could be illuminated onto buildings and structures, each
reinforcing the central message of the single and film: one of uncertainty
and unpredictability. Sites were researched and artwork was developed to
fit each location, from mysterious statements on small buildings to larger,
more immersive works on some of London's more famous landmarks.
CREATIVEGIANTS | 15THE WHOLE CITY
BECAME A THOUGHT
PROVOKING CANVAS
THOM YORKE HAS DEPLOYED A WONDERFULLY
CURIOUS ‘TEASER’ CAMPAIGN FOR HIS LATEST
SOLO ALBUM, PROVING ONCE AGAIN THAT HIS
CREATIVITY DOESN'T END WITH MUSIC....IT’S A
WONDERFUL TRAIL OF BREADCRUMBS THAT
LEADS US TO A THRILLING OUTCOME FOR NEW
AND EXISTING FANS ALIKE.
CREATIVEGIANTS | 1604 THERAINBOWDUDE PAUL INSECT CLIENT: THE OTHER ART FAIR | ARTIST: MIXED | DATE: 19-22 MARCH 2018 | LOCATION: TRUMAN BREWERY, LONDON
CREATIVEGIANTS | 18
A SCULPTURE TO SHARE IN
THE FESTIVAL EXPERIENCE.
'AN ALIENATED CHARACTER ESCAPING THE
POLLUTED SKY TO INSTEAD ENJOY THE FESTIVAL
ATMOSPHERE AND HANG OUT WITH THE SUN-
KISSED CROWDS OF GLASTONBURY FESTIVAL'
ARTIST PAUL INSECT WAS ELEVATED TO BE
RECOGNISED ALONGSIDE BANKSY AS ONE OF
THE FESTIVALS TAKEOVER VISUAL ARTISTS
CREATIVEGIANTS | 19WORKING UNDER THE DIRECTION OF PAUL
INSECT, WE DEVELOPED THE 7M TALL 'RAINBOW
DUDE' SCULPTURE AS A 5 YEAR COMMISSION
FOR EMILY EAVIS.
Like all things, it was built to rigorous specification, with;
materials, resources and finish treatments all complying to the
strictest of health and safety regulations. The entire process
was run 'in-house' over several months, from hand sketches
and foam models to CAD analysis, construction drawings,
fabrication and finally installation.
CREATIVEGIANTS | 20CREATIVEGIANTS | 21
05 PROJECT84 CALM / ITV / STRONG & CO / ADAM&EVEDDM CLIENT: CALM | ARTIST :MARK JENKINS | DATE: MARCH 2018 | LOCATION: ITV TOWER, LONDON
CREATIVEGIANTS | 23
EVERY TWO HOURS A MAN IN
THE UK TAKES HIS OWN LIFE.
MALE SUICIDE AND MENTAL HEALTH IS A BIG
ISSUE AND CHARITY CALM WANTED TO STOP
PEOPLE IN THEIR TRACKS AND GET PEOPLE
TALKING ABOUT IT.
WE WORKED WITH AGENCY STRONG & CO TO
BUILD INDIVIDUAL SCULPTURES THAT WOULD
REPRESENT REAL LIVES LOST TO SUICIDE,
PLACING THEM IN PROMINENT PLACES TO RAISE
AWARENESS AND TRIGGER DEBATE.
CREATIVEGIANTS | 24We worked with Mark Jenkins, an American artist most widely
known for his street sculptures made from packing tape.
Working with twelve groups of families and friends who lost
someone to suicide, Mark was able to help them build their
own model to represent the life person they had lost.
Involving the families not only helped the grief process,
it created a story that would reinforce the impact of each
sculpture. A poignant reminder of a real life and a call to
society to come together and ultimately take a stand against
male suicide.
CREATIVEGIANTS | 25'HERE AT THIS MORNING WE NEVER SHY AWAY
FROM STORIES THAT CAN BE DIFFICULT TO TALK
ABOUT - AND WITHOUT DOUBT, ONE OF THE
MOST HEARTBREAKING IS LOSING A LOVED ONE
TO SUICIDE'
Phillip Schofield, ITV This Morning at the unveiling of the 84 statues.
Bringing together the families who had lost loved ones
with such an incredible visual artist was always going to be
powerful, but the project was elevated when the statues were
placed on the rooftop of such a prominent building in London.
It received incredible press coverage and was the catalyst
for the government's decision to appoint a suicide prevention
minister, inciting structural change through a demonstrable
change in government policy.
CREATIVEGIANTS | 2606 THEBIGAUCTION THE BIG ISSUE CLIENT: THE BIG ISSUE | ARTIST: MIXED | DATE: ONGOING | LOCATION: THE OTHER ART FAIR
CREATIVEGIANTS | 28
A COLLECTION OF ART TO
EXPLORE AND CHALLENGE
THE PROBLEMS OF OUR
SOCIETY TODAY
OUR TEAM OF ARTISTS WERE ENLISTED TO
DELIVER A RANGE OF EXCITING AND THOUGHT-
PROVOKING ARTWORK THAT COULD SUPPORT
THE BIG ISSUE'S ONGOING AWARENESS
CAMPAIGN, DELIVERING A COLLECTION THAT
COULD ULTIMATELY BE SOLD AT AUCTION,
RAISING BOTH AWARENESS AND FUNDS.
CREATIVEGIANTS | 29A COLLECTION OF ICONIC STRATOCASTER
GUITARS TRANSFORMED INTO INCREDIBLE
WORKS OF ART BY A HANDPICKED SELECTION
OF SOME OF THE MOST GLOBALLY REVERED,
CONTEMPORARY ARTISTS OF OUR TIME.
Our team of Creative Giants looked at the aims of 'A hand
up not a hand-out' campaign, then sourced artists who could
work with a range of mediums to fit the brief.
We needed to offer something more than just a charity auction
if we were to help The Big Issue. By working with architects,
musicians and sculpture artists, we created a awe-inspiring
collection of work that raised awareness as well as finances
for the charity.
CREATIVEGIANTS | 30ARTISTS:
Gavin Turq // Vhils //
Conrad Shawcross //
Joe Rush // Lauren Baker
// Jamie Reid // Bran
Symondson // Adam Neate
// Joana Vasconcelos //
Goldie // Gary Stranger //
Hayden Kays // Rugman
// Stanley Donwood
Unskilled Worker // Bill
Jacklin // Cathie Pilkington
// Eileen Cooper // Paul
Huxley // Stephen Farthing
// Vanessa Jackson
CREATIVEGIANTS | 31COLLABORATION IS AT THE
HEART OF OUR PROCESS
IT'S HOW YOU SET
THE GIANT FREE
CREATIVEGIANTS | 32SIMON VAUGHAN BRIGHTON
MANAGING DIRECTOR Workshop 8 / Open Market
Marshalls Row, Brighton
BN1 4JU
BEN KEARNS
TECHNICAL DIRECTOR
LONDON
Second Home
CREATIVEGIANTS.ART 45-47 Clerkenwell Green,
@CREATIVEGIANTS.ART Farringdon, London, EC1R0EBYou can also read
