Émerge is the ultimate ephemeral luxury boutique showroom experience that brings together exclusive international emerging brands and contemporary ...
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Presentation
Almaze presents
Émerge is the ultimate ephemeral luxury
É M E RG E boutique showroom experience that brings
together exclusive international emerging
M O D E ST F A S H I O N | C O NT E M P O R A RY A RT
brands and contemporary art celebrating
modesty with a B2B + D2C approach.
Edition #1 PFW
July 2020
@emerge.show #emergeparis
Paris, France
Table of Content
3 Market Insights
4-6 Founder (Almaze)
7 Manifesto
8 Values
21 Sponsors & Partners
9 Events
22 Communication Campaign
10-12 Schedule
23 Video iTW / Podcast
13-14 Émerge Talks
24 Join Us
15 Curiosities
25 Contact
16 Selection
17 Venue
18 Visitors
19 Émerge Book
20 Émerge Series
2
Market Insights
How Modest Fashion became a $44
billion Industry / Vogue Business
The future remains bright for modest fashion as Western retailers
realize the huge potential of this growing and lucrative market. (2)
"Modest fashion accounted
Source 2. / Source 2.1
for approximately 40% of
luxury women’s ready-to-
wear in 2018" (1)
1 Source 1 2
“Choices for the modest women have
always been there, but it's never been
created in a way where it is easily
accessible for women in the West. It's
great to see big brands being more
inclusive" (2) 3
ALMAZE
Founder
Modest fashion platform
www.almaze.com / @almazewomen
Almaze is a modest fashion platform with a forward-thinking
approach. We offer premium and luxury brands bespoke
solutions to grow in this market, explore new international
business opportunities and cater to the needs of the modest
woman the right way. Fueled by a digital magazine, a brands
catalogue and a mobile app, our goal is twofold:
- promote and support emerging brands in their international
development / B2B sales management
- offer the modest and ambitious woman a curation of
products and services in line with her lifestyle and turnkey
solutions to style, find and shop luxury modest wear.
4
Almaze Magazine
Julien Fournié Talks Haute Couture,
Modesty And Women Empowerment
"Modesty is not a new thing in Haute-Couture. I draw
inspiration from Couture designers Jacques Fath, Charles
James, Claude Montana who focused on covering the skin and
revealing the silhouette, Jean Paul Gaultier (whose “second
skin” and draped dresses were once very modest)…I believe
our clients enjoy a bit of Modesty. In the end, they contact me
because Julien Fournié is a discreet House. That is the real
essence of prestige.”
Julien Fournié - Haute Couture Designer
Read full article
Sheikha Moza Bint Nasser wearing Julien Fournie Haute-
Couture FW2015
5
Almaze catalogue references emerging
Almaze Catalogue
premium and luxury brands catering to the
#ModestCuration for needs of the ambitious and modest woman.
#AlmazeWomen Each brand will have a dedicated and tailored
space to share its latest news/press release/
event, photo/video editorials and latest
collections.
www.almaze.com
Plunge Into Refined Modesty
Share Your Products Online
Brands will have the possibility to share their
products on the platform with a direct link to their e-
commerce store.
6
« Émerge is an Eclectic
Manifesto
ephemeral luxury Boutique
Showroom celebrating modesty
in all its forms. »
This boutique showroom is dedicated to emerging
premium/luxury brands and contemporary artists
wishing to share their vision of modesty, show and sell
their pieces. Exhibitors will get a fantastic business
development opportunity to expand their network and
explore business solutions with various events.
We offer brands and artists a unique to increase their
authority in the French market and develop their
awareness among French buyers, press, media and
luxury consumers but also to make connexions with
fashion and art professionals.
Curated Audience
Exclusive Opportunity
Contemporary Showcase
7
Values
Strong Aesthetic
Pure Lines
Simplicity
Slow Living
Sustainability
Minimalist Lifestyle
Neutral Diversity
JACQUEMUS
What does being
Modest mean for
Émerge ? 8
Art Fair
Events
(Exhibitions, Performances &
Workshops)
Trade Show
Émerge Émerge
Networking Talks
9
Monday
Schedule
Open to Business, VIP, Guests & Professionals
Opening Hours : 10am - 8pm
Meet & Greet
B2B Meetings & Networking
Videos & Podcasts Recordings
10Tuesday - Saturday
Schedule
Open to Public
Opening Hours : 10am - 6pm
Boutique Showroom
11Sunday
Schedule
Open to Public
Opening Hours : 10am - 6pm
Émerge Talks
Fashion / Art Workshops
Émerge Networking
12"Émerge Talks is an essential
source of information
regarding new trends, fashion
É M E RG E
TA L K S
market and more globally
business. »
International professionals and fashion experts
coming from all over the world will be present to
share their expertise, experience and knowledge to
solve problems you may encounter in the
development of your brand and debate on
different subjects.
13#EmergeBusiness
É M E RG E How to start an international development and enter a new market ?
TA L K S How to approach culture / social / custom differences ?
What is the future of Modest Fashion ?
Retail & Experience ; Consumer Insights & Phygitilation
How to adapt my PR Strategy in 2020 ?
#EmergeTrends
Ethic & Sustainability ; How to convert your brand into a eco-
friendly norm ?
Slow Fashion ; How to anticipate future ?
What are the new trends to integrate in your development strategy ?
Why is Modest Fashion a form of Contemporary Art?
*This list of themes is not definitive and may be subject to changes depending on your needs feedbacks and expectations 14Curiosities
Émerge Curates
& Creates :
Le Shop
Émerge Curiosities will curate a selection of
curiosities that you will be able to buy to offer or
gift yourself. Émerge encourages any type of
creation and supports arts and crafts. We also are
into secondhand market and eco-friendly « An unique selection of
concepts. curiosities between arts, crafts
and vintage luxury »
You will find a little corner shop with unique
curated objects as decorative vintage framed
posters, books & magazines, candles & ceramics
and a flower corner take away.
15Selection
Call for Brands & Artists
What is your vision of Modesty?
We are taking applications and welcome all brands &
designers that fit our concept and are dedicated to a
premium or luxury audience. We also welcome all types of art
disciplines (photography, drawing, performance, painting,
ceramic, poetry, dance, sculpture, sound, video) that express
in any way a modest concept.
All of the brands and artists selected by our curation team
must be premium or luxury, fit our concept and with a high
development potential (portfolio, press coverage, stockiest
and all ressources that show your implication in the fashion
or art industries and will make us understand your brand
and expectations better) are highly recommended.
16Venue
« One of the most
prestigious area of Paris at
the heart of each Fashion
Week for fashionistas, high-
end shoppers and
professionals »
In the heart of Paris
Exact location to be confirmed soon. Conciergerie
Our high-class conciergerie partner can assist you with any aspects of your
trip (flight, hotel booking, french speakers, pick up from the airport, activities)
Need something else in particular ? Ask us and we will provide. 17Visitors
Press / Media
The press - online and offline
publications - will be invited to come
and visit our boutique showroom
International Visitors
We are expecting visitors - and fashion/
artist savvy - to come from all over the
world.
Fashion Professionals
Photographs, stylists, personal shoppers,
Emerge is the ultimate destination where great buyers, agents... carefully selected by
Emerge team
minds meet to create new artistic synergies
leading to successful business collaborations
in the heart of the most dynamic & luxurious
capital of fashion, Paris.
18Émerge Book
How is modest fashion a form of
contemporary art?
Be a part of the first edition of Émerge Book.
Both artists and fashion designers will explore the link between
modest fashion and contemporary art.
Purpose
Share a fresh take on Modesty
Explore new perspectives of Contemporary Art
Foster discussion between the worlds of Art and Fashion
19Émerge Series
Let’s talk about
fashion, art & daily modest (life)style
Émerge Series will be a new YouTube channel where we will create content around various
topics linked to fashion, art and modesty. Follow us around Paris (& other exciting cities) to
discover new brands and artists sharing their thoughts on modesty, places we love and more...
20Sponsors & Partners
Discover our sponsors / partners
We are expecting various companies collaborations during
Émerge show (communication supports, located spaces,
advertising or goodies) in multiple fields such as :
Drink / Food
Flower Shops
Fashion / Accessories
Art & Design
Members Clubs
Organisations
Press & Media
21A Slow Communication ;
Communication Campaign
Quality over Quantity
Audience
Clients
International Press
Sponsors & Partners
Foundations (Culture, Business)
Communication Axis
Creative & Transparent Content
Emotion & Authenticity
Diversity & Inclusivity
Eco-Friendly Responsibility
A Cross-Canal Plan
PR Campaign
Marketing Events
Advertising
Emailings
Digital (Social Media, Youtube,
Sponsors & Partners)
22Video ITW / Podcast
ITW Video + IGTV "How to style" w/ Almaze
During the event, you will have a one-to-one interview with
Almaze to present your brand ethos, values, and your latest
collection. You will also be a part of "How to style" video
where we will present turnkey looks for the modest woman
(collaborations with accessories brands (bags, jewelry, shoes)
and multiple clothing brands present at the show will be
possible to create full looks).
Emerge Experience Video + Podcast
As part of Émerge series, we will record Émerge Experience
Videos where you will be able to share your feelings before,
during and after the show. We will also record a podcast with
you to gather your thoughts on the 1st edition of Émerge
show.
23Interested in exhibiting
Join Us
your collections or your
art at Émerge ?
(Art Fair Opportunity)
For this season only Émerge brings together
international premium and luxury designers and
contempoerary artists looking to expand into the
french market
Register your interest in exhibiting at our first
edition at :
emerge@almaze.com
Application checklist :
Website, Bio, Social Media, Pricelist
What are you expecting from Emerge ?
What is your vision of Modesty?
Hi-Res Images of your work
Exhibitor Agreement Filled & Signed 24Get in touch now with
Contact
Émerge at emerge@almaze.com
@emerge.show
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