MEDIAKIT 2020 GLAMOUR GOES DAILY - Breaking 2020 news: Hearst
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M E D I A K I T 2 02 0
Breaking 2020 news:
G L A M O U R G O ES DA I LY
see page 9
Good
morning!
Every morning a relevant moment of contact with
all young women in the Netherlands. That is my
mission for Glamour in 2020. Glamour has become
the coolest media brand in the country, comprising
multiple platforms, like print, events, social media
channels and glamour.com. We surprise young
women every day through offering empowering and
inspirational content - and at the same time we
keep our readers up to date on the latest
fashion and beauty trends. Because fashion and
standing up for yourself go hand in hand. It makes
me incredibly proud that Glamour has found a clear
voice in the Netherlands. On with
Glamour Daily, on with the future. And the future?
That future is: is there for all young women.
Anke de Jong H O O F D R E DACT E U R
2
The target group is women between the ages of 18 and 35, and according
to Glamour they represent a whole new, unique generation:
G E N E R AT I O N G L A M O U R
ZO É VA N JESSIE VIVIAN N S I M BA VA L E N E SELMA
HALEN M AYA HOORN LO N TA N G A OMARI
Glamour is the voice of Generation Glamour. Glamour creates a dream but makes this dream accessible at the same time.
The main pillars of the media brand are fashion and beauty, but these go hand in hand with a focus on empowerment, body
positivity and career. Glamour is not afraid to voice her opinion and likes to make a statement.
T H I S G E N E R AT I O N T H I S G E N E R AT I O N T H I S G E N E R AT I O N T H I S G E N E R AT I O N
Attends college or is Likes to spend her Wants te be Wants to be unique and
starting out on the money on herself and inspired authentic, but also part of
job market on experiences a community
3
“...the platform
of today where “...familiar. I want
young women “...for everyone, “...the magazine the bag I see in it;
come together to inspire you where anything I want to test the
to inspire each and make you is possible. No is beauty products
other, to discuss feel stronger and not an answer.” and I want to read
and empower.” better than ever.” the stories.”
MARGRIET
S A L E S M A N AG E R
CHARLOTTE
YELIZ TOULA FA S H I O N A S S I STA N T
D E P U T Y E D I TO R - I N - C H I E F A RT D I R E CTO R
For me, Glamour is ...
“...everything I need, from “...the perfect mix of
the coolest fashion items high fashion and
to the latest beauty “...inclusive guilty pleasure. In other
products, but also useful relevance in words: shoots with
tips on money and career. the field of “...the voice of fashion brands like
And that doesn’t just fashion, beauty the millennial Chanel and Louis Vuitton
apply for me, but for and lifestyle. generation and a and with top models like
all young women in the Made for, handbook in which Marjan Jonkman and Irina
“...free to be by and with
Netherlands and Belgium. yourself.” everyone from Shayk, mixed with shoots
Glamour is there for everyone.” twentysomething with the Kajs, Dave
Roelvink and the boys
ELKE
everyone.” O N L I N E E D I TO R E S M E R A L DA can see
themselves.” from StukTV.”
FA S H I O N E D I TO R
N I K I TA
J U N I O R B R A N D M A N AG E R SAS K I A
ZOÉ
O N L I N E E D I TO R C R E AT I V E D I R E CTO R
4
WHY
GLAMOUR
Glamour is fast, surprising, always tongue–in–
cheek and all over the target group. Glamour is
where Generation Glamour is and knows what
this target group wants.
GLAMOUR...
...shows you are good the way you are.
Every day, Glamour ...gives you the power and energy to get just
publishes topics in that little bit more out of life.
print, online and on
...is there for all women.
video that help the
reader have a more ...curates content in these times of abundance.
enjoyable life, more
self-confidence, a
better wardrobe, more
beautiful skin and
a good job.
5
Fashion and standing up for yourself
go hand in hand at Glamour
G L A M O U R P I L L A RS
MARIJE ZUURVELD
FAS H I O N
From high street to high end.
B E AU T Y
Glamour leads in beauty, thanks
to initiatives such as the Glamour
Beauty Festival, the Glamour
Beauty Book, Glamour Beauty–
lovers and the Beauty Talks.
MONEY
Glamour makes young women aware
G L A M O U R I N 202 0 of career and financial issues.
Glamour continues to focus on the pillars
of fashion and beauty, but each edition
also has its own theme. These themes E M P OW E RM E N T
connect with the target group and are
used in print as well as online, on social Glamour uses its voice and reach
media and in video. Keeping Glamour a to discuss topics that give the target
topic of discussion. group the feeling that they can take
If relevant, an event is linked to the on the world.
theme. The themes, each of which
contains a degree of urgency, ensure that
each issue of Glamour is innovative and FUN
so it will help the readers. The magazine
really feels luxurious as it is printed on Glamour does everything tongue–in–
thicker paper. This makes each edition of cheek and provides a daily dose of fun.
Glamour a special: a keeper.
6
Op de agenda in 2020
# 1/ 2 #9
Hey, it’s okay issue. Fashion X Money
P U B L I CAT I O N DAT E - 17 D EC E M B E R 2 019 P U B L I CAT I O N DAT E - 4 AU G U ST 2 020
#3 S P EC I A L E D I T I O N
Fashion X Sustainability National Glamour Day-
P U B L I CAT I O N DAT E - 4 F E B RUA RY 2 02 0 special
Shopping bible packed with fashion and beauty
#4
National Glamour Day X # 10/ 11
Business Glamour 15 years
P U B L I CAT I O N DAT E - 3 M A RC H 2 020 P U B L I CAT I O N DAT E - 2 9 S E P T E M B E R 2 02 0
#5/6 # 12
Crime X Winterbook
Mocro mafia P U B L I CAT I O N DAT E - 1 D EC E M B E R 2 02 0
P U B L I CAT I O N DAT E - 7 A P RI L 2 020
#7
Love
Print
P U B L I CAT I O N DAT E - 2 J U N E 2 020
Frequency: 9 editions
Price: € 4,99
Subscriber price: € 50
#8
Olympic Games/ Specifications
Summer book Matt volume paper
Glamour loves team NL Matt cover
P U B L I CAT I O N DAT E - 30 J U N E 2 02 0 Minimum of 164 pages
Glamour will feel even more
luxurious and established
7
Glamour in figures
TOTA L B R A N D
P E N E T R AT I O N
872,000
P RI N T P E N E T R AT I O N
183,000
PA I D C I RC U L AT I O N
49,413
O N L I N E : ACT I V E 24/ 7
Glamour also has its own face online, through F REQ U E N CY
extending themes from print to its digital channels. 8x
Glamour Daily will be pushed through our social
media channels. We increase the number of
followers through quality posts and collaborations
with major online influencers. Our online editors,
in turn, respond actively to messages from
followers in order to build a bond with them.
Newsletter: 135.000 subscribers
Unique visitors > 1.300.000 Instagram: 67.600 followers Facebook: 121.550 followers
Glamour.nl Page views > 3.500.000 Social YouTube: 19.800 subscribers Twitter: 24.500 followers
8
A daily dose of Glamour and inspiration in
your mailbox; Glamour goes Daily in 2020! Five
days a week, from Monday to Friday, the reader
receives the Glamour Daily newsletter. Every day
of the week has a fixed theme and a fixed editor
who shares her favourite reads on glamour.nl. This
includes: money on Monday, inspiration from
Glamour’s editor-in-chief Anke on Tuesday,
fashion on Wednesday, beauty on Thursday and
on Friday into the weekend with empowering
reads. The newsletter opens with a personal note
from the editor as to why she specifically selected
these articles for the reader, to make it a really
personal newsletter.
Glamour Daily is also widely promoted on social
media. Through, for example, short videos via
Instagram Stories.
9
G L A M O U R V I D EO
Glamour is ahead of the field with 19.800 subscribers on
YouTube! By way of comparison, the number of YouTube
subscribers for other fashion magazines in the Netherlands
averages at between 500 and 10.000 subscribers.
In 2020, we will once again get video content from every
project, whether they are fashion shoots or events. We
are going to increase our work with big YouTubers and
Instagram TV will be rolled out.
10N AT I O N A L GLAMOUR GLAMOUR GLAMOUR
Bigger every year G L A M O U R DAY
4 A P RI L & 26 S E P T E M B E R
ACA D E M Y
ALL YEAR
1 5 JA A R
S E P T E M B E R 2 02 0
B E AU T Y F EST I VA L
N OV E M B E R 2 020
G L A M O U R E V E N TS
11N AT I O N A L
GLAMOUR
DAY
Twice a year it’s National Glamour Day.
These days have become the largest national
shopping events in the Netherlands and
Belgium. Some 200,000 women take to the
streets with their Glamour during NGD, because
this gives them a discount of at least 20% on
the latest spring or autumn collections in
around 2,500 shops. Each year, this holiday sets
sales records and new brands are added that
NGD wants to celebrate with Glamour. In the
autumn of 2019 Glamour, in collaboration with
Albert Heijn, launched an exclusive National
Glamour Day shopping guide: a special entirely
dedicated to NGD, full of first-class fashion and
beauty tips from our own Glamour editors.
The National Glamour Day shopping guide was
available exclusively at Albert Heijn stores and
through AH.nl for just one week. Two very nice
editions are planned for 2020 with the focus on
sustainability.
12GLAMOUR GLAMOUR
ACA D E M Y B E AU T Y F EST I VA L
N OV E M B E R 2 02 0
Five times a year, Glamour organises an
evening for readers in which the topics that play After the Glamour Beauty Festival sold out in no time at
a role in their lives are discussed in more depth: all in 2018, a two-day edition was organized for the first
money, career, beauty, fashion, self-develop- time in November 2019. For the readers, this meant
ment etc. This is the perfect way to reach out to wonderful treatments with cosmetics and care products
our target group. The Talks are given by a varied and live Beauty Talks with (beauty) experts and influen-
team of experts: from teachers to influencers. cers. It was one big beauty experience, with beauty brands
From a money talk with Rabobank to a fashion Glamour loves. They were given the opportunity to be part
talk with Levi’s. of the festival with their own stand where treatments
could be given and where readers could learn about the
latest beauty products - and of course they could make
purchases for the holidays.
Just some of the participating brands: Zalando Beauty,
Rob Peetoom x BaByliss, Paula’s Choice, philosophy,
The Coucou Club, Ere Perez, NARS, &Brows, Lakwerk,
Zadig & Voltaire, Rabobank.
G L A M O U R 1 5 Y E A RS
S E P T E M B E R 2 02 0
Glamour is 15 this year and we are celebrating
this with a big party in Amsterdam. Our
anniversary will be celebrated big for partners,
clients and readers at one of the coolest
locations in Amsterdam with a performance
by a top artist.
13Better together
TA I LO RM A D E S P EC I A L S A N D C O N C E P TS
Lil’ Kleine by A COUPLE OF
GLAMOUR Louis Vuitton CAS ES W E ’ RE
AS A PA RT N E R P RO U D O F :
Glamour is an all–round lamour Forever X Yves Saint
G
media brand that, in Laurent Beauté
addition to its own content, Raven and Samsung
also creates concepts in Lil’ Kleine by Louis Vuitton
collaboration with other Glamour X Rabobank Money Talk
brands. Fashion or beauty Marije Zuurveld X Dior
shoots for example, a beauty
book special, an event or
smart online (video) content.
Marije Zuurveld
X Dior
Glamour Forever
X Yves Saint
Laurent Beauté
Raven & Samsung
14Better together
TA I LO RM A D E S P EC I A L S A N D C O N C E P TS
B E AU T Y LOV E RS
For Glamour Beautylovers, a group
of micro-influencers is deployed
as brand ambassadors. Through an Z A L A N D O B E AU T Y
online article on glamour.nl readers Followers beautylovers: 869.597
can register to become a Beauty- Likes per post: 43.706
lover. Glamour will then select 150 Comments per posts: 4377
Beautylovers, who all have at least
2500 followers on Instagram. The
Beautylovers receive a gift Y V ES SA I N T L AU RE N T
voucher or product to test. The B E AU T É ( TO U C H E
Beautylovers post three pictures in ÉC L AT P E N )
the agreed style and with the #YSLBEUATYLOVERS: 495 posts
agreed hashtags on Instagram. Douglas.nl:
This is how we make this dream 42 nieuwe pagina’s met reviews
world accessible to Glamour Total reach in likes: 47.013
readers and create a loyal beauty Total reach in comments: 2960
community for the brand.
This proven successful concept Z A D I G & VO LTA I RE
can also be deployed for other Followers beautylovers: 624.843
sectors: fashion, accessories or Likes per post: 38.316
gadgets. Comments per post: 2406
15Interested in a collaboration?
Contact sales manager Margriet Huisman
margriet.huisman@hearst.nl, 06-53256556
16You can also read
