Taat Producing 600 lb / 272 kg of Beyond Tobacco Per Day, Increased Capacity from Upgraded Equipment can Provide Material for up to 2.1 Million ...

Taat Producing 600 lb / 272 kg of Beyond
 Tobacco™ Per Day, Increased Capacity from
Upgraded Equipment can Provide Material for up
      to 2.1 Million Taat Cartons Per Year
After beginning large-scale in-house production of Taat’s Beyond Tobacco™ base material, the
 Company has already reached 50% of its production capacity even before launching. Each 16-
   hour day of production yields approximately 600 lb / 272 kg of Beyond Tobacco™, which is
     sufficient to produce one full 1,440-carton pallet of Taat. Based on current volumes, the
 Company has procured new machinery to be installed in its Las Vegas, NV processing facility
 which is expected to increase production bandwidth to as much as 2,400 lb / 1,088 kg per day.
      Additionally, the Company’s CEO Setti Coscarella has released an informational video
statement in which Mr. Coscarella details the weaknesses of mainstream alternatives to tobacco
   cigarettes, and explains how Taat is being developed and commercialized to address these
                                           shortcomings.

LAS VEGAS and VANCOUVER, NOVEMBER 13, 2020 - TAAT LIFESTYLE & WELLNESS
LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “Taat”) is
pleased to announce that its in-house production of the Beyond Tobacco™ base material for
Taat, its flagship product to be launched in Ohio later this month, is now being produced at a
rate of approximately 600 lb / 272 kg per day, a quantity that is sufficient to produce
approximately one full 1,440-carton pallet of Taat. As stated in the Company’s press release
dated October 16, 2020, Taat’s Las Vegas, NV processing facility can produce up to 1,200 lb /
544 kg of Beyond Tobacco™ per day. Having already reached 50% of its in-house production
capacity for Beyond Tobacco™ even before launching Taat, the Company has ordered
upgraded machinery to accommodate forecasted increases in demand following the debut of
Taat in the United States. In addition to current interest in Taat from tobacco wholesalers and
retailers in Ohio, nearly one third of unique visitors to the Company’s TryTaat landing page
(http://trytaat.com) have requested Taat product samples. With Taat’s Ohio launch set to occur
later this quarter, the Company’s Las Vegas, NV processing facility has been in operation for 16
hours per day every day including weekends to prepare a sufficient supply of Beyond
Tobacco™ to meet anticipated demand.

The Company has developed Beyond Tobacco™ to taste, smell, and burn similarly to tobacco,
despite containing no tobacco or nicotine. Beyond Tobacco™ is the base material of Taat, an
alternative to traditional cigarettes offered in a cigarette-style format in Original, Smooth, and
Menthol varieties. Under executive leadership with “Big Tobacco” pedigree, the Company has
chosen the state of Ohio as the launch market for Taat in the United States, where an initial
supply of Taat intended for sale at retail will arrive in Ohio later in Q4 2020. The Beyond
Tobacco™ base material is processed in the Company’s Las Vegas, NV facility with a 14-step
refinement procedure. Finished Beyond Tobacco™ is then sent to the Company’s contract

manufacturer, who also makes cigarettes for national and global brands, for production and
warehousing before shipment to wholesalers.

Beginning in mid-November 2020, deliveries of upgraded machinery for producing Beyond
Tobacco™ will begin to arrive at the Company’s Las Vegas, NV processing facility. The new
equipment, which includes conveyor belts and a vacuum sealer, is expected to increase Taat’s
daily production capacity of Beyond Tobacco™ to a maximum of 2,400 lb / 1,088 kg per 16-hour
day. Based on current Taat manufacturing yields, the Company anticipates this greater
production bandwidth for Beyond Tobacco™ will allow for more than 2.1 million ten-pack
cartons of Taat to be made on an annual basis. At this time, the Company is continuing to
produce approximately 600 lb / 272 kg of Beyond Tobacco™ per day until it establishes a
supply of material sufficient to produce approximately 30 pallets (43,200 cartons) of Taat.

    Taat Herb Co. Founder Joe Deighan in front of the Company’s facility in Las Vegas, NV, where the Beyond
                                   Tobacco™ base material is produced.

   Readers using news aggregation services may be unable to view the media above. Please access the
   Investor Relations section of the Company’s website for a version of this press release containing all
                                           published media.

The Company is also pleased to release an informational video statement made by its Chief
Executive Officer Setti Coscarella, in which Mr. Coscarella details the weaknesses of
mainstream products positioned as alternatives to tobacco cigarettes, and explains how Taat
has been developed to address such weaknesses. Based on positive feedback from investors
and the general public regarding Taat’s proprietary video content, the Company intends to

continue releasing informational videos from its management team and advisory board on its
YouTube channel.

 Taat CEO Setti Coscarella in the Company’s latest informational video statement, which can be viewed by clicking
                                     the thumbnail above or clicking here.

   Readers using news aggregation services may be unable to view the media above. Please access the
   Investor Relations section of the Company’s website for a version of this press release containing all
                                           published media.

Taat Herb Co. Founder Joe Deighan, who directly oversees the Company’s Las Vegas, NV
processing facility operations, said “It’s very exciting to be playing a firsthand role in
developments such as these as we bring the Taat vision to reality on such a large scale. As
intense as it may be to lead non-stop production of Beyond Tobacco™ for 16 hours per day
every day, this is a major turning point in our journey to launch. We already have the market-
ready product formulation, the distribution reach, and the go-to-market plan. What we need now
is inventory to meet anticipated demand, and the fact that the supply we’re producing today has
a clear path to being placed on retail shelves among incumbent tobacco products soundly
validates that we are now far past the initial R&D phase and well into the ‘doing business’
phase.”

Taat Chief Executive Officer Setti Coscarella commented, “With the amount of interest Taat has
been getting from tobacco wholesalers and individual adult smokers from around the world, as
well as thousands of free sample requests in the United States on our TryTaat landing page, it
is no secret at all that quantity is now the name of the game in order to meet potential demand.
This comes as no surprise considering how rapidly Taat sold out during early-stage retail market

testing earlier this year. Accordingly, we have taken it upon ourselves to maximize output of
Beyond Tobacco™ from our Las Vegas processing facility by operating two daily shifts instead
of one, and upgrading our equipment to improve our production capacity. As I mentioned in the
latest informational video, Taat is very unique in that it offers exactly what other alternatives to
tobacco cigarettes cannot offer. Even before we’ve launched, smokers of legal age all across
the United States have recognized this, which is why we are seeking to maximize our
production capacity now. I look forward to seeing the performance of our upgraded equipment
as we ramp up production of Beyond Tobacco™ to prepare for our launch in Ohio.”

On behalf of the Board of Directors of the Company,

TAAT LIFESTYLE & WELLNESS LTD.

“Setti Coscarella”

Setti Coscarella, CEO

For further information, please contact:

Taat Investor Relations
1-833-TAAT-USA (1-833-822-8872)
investor@taatusa.com

THE CANADIAN SECURITIES EXCHANGE (CSE) HAS NOT REVIEWED AND DOES NOT
ACCEPT RESPONSIBILITY FOR THE ACCURACY OR ADEQUACY OF THIS RELEASE.

About Taat Lifestyle & Wellness Ltd.

The Company has developed Taat, which is a tobacco-free and nicotine-free alternative to
traditional cigarettes offered in "Original", "Smooth", and "Menthol" varieties. Taat's base
material is Beyond Tobacco™, a proprietary blend which undergoes a patent-pending
refinement technique causing its scent and taste to resemble tobacco. Under executive
leadership with "Big Tobacco" pedigree, Taat is launching in the United States in Q4 2020 as
the Company seeks to position itself in the $814 billion1 global tobacco industry.

For more information, please visit http://taatusa.com.

References

1
    British American Tobacco - The Global Market

Forward Looking Statements

This news release contains “forward-looking information” within the meaning of applicable
Canadian securities legislation. Often, but not always, forward-looking information and
information can be identified by the use of words such as “plans”, “expects” or “does not
expect”, “is expected”, “estimates”, “intends”, “anticipates” or “does not anticipate”, or “believes”,
or variations of such words and phrases or state that certain actions, events or results “may”,
“could”, “would”, “might” or “will” be taken, occur, or be achieved. Forward-looking information in
this news release includes statements regarding the potential launch of Beyond Tobacco™, in
addition to the following: Potential outcomes from planned upgrades to Taat’s production facility
equipment. The forward-looking information reflects management’s current expectations based
on information currently available and are subject to a number of risks and uncertainties that
may cause outcomes to differ materially from those discussed in the forward-looking
information. Although the Company believes that the assumptions and factors used in preparing
the forward-looking information are reasonable, undue reliance should not be placed on such
information and no assurance can be given that such events will occur in the disclosed
timeframes or at all. Factors that could cause actual results or events to differ materially from
current expectations include: (i) adverse market conditions; (ii) changes to the growth and size
of the tobacco markets; and (iii) other factors beyond the control of the Company. The Company
operates in a rapidly evolving environment. New risk factors emerge from time to time, and it is
impossible for the Company’s management to predict all risk factors, nor can the Company
assess the impact of all factors on Company’s business or the extent to which any factor, or
combination of factors, may cause actual results to differ from those contained in any forward-
looking information. The forward-looking information included in this news release are made as
of the date of this news release and the Company expressly disclaims any intention or
obligation to update or revise any forward-looking information whether as a result of new
information, future events or otherwise, except as required by applicable law.

The statements in this news release have not been evaluated by Health Canada or the U.S.
Food and Drug Administration. As each individual is different, the benefits, if any, of taking the
Company’s products will vary from person to person. No claims or guarantees can be made as
to the effects of the Company’s products on an individual’s health and well-being. The
Company’s products are not intended to diagnose, treat, cure, or prevent any disease.

This news release may contain trademarked names of third-party entities (or their respective
offerings with trademarked names) typically in reference to (i) relationships had by the Company
with such third-party entities as referred to in this release and/or (ii) client/vendor/service
provider parties whose relationship with the Company is/are referred to in this release. All rights
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Statement Regarding Third-Party Investor Relations Firms

Disclosures relating to investor relations firms retained by Taat Lifestyle & Wellness Ltd. can be
found under the Company's profile on http://sedar.com.