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          IT’S TIME FOR
     BRAZIL SINGAPORE
                          G20 Unites Brazil & Singapore

Also Inside:

                                                                   Ministry of Foreign Affairs

  Migratory Waves: Settlers                        Secretariat for Commercial and Economic Foreign Policy

Who Bound Together Asia & Brazil
  Visiting Delegations from: Maranhão
State • Lemann Foundation • Santos Export
• CDL Salvador • INPI • ENAP • FIRJAN
                                            It’s Time for Brazil in Singapore 2019 A
In SINGAPORE - Sun Media Pte Ltd
We are Bracell
                                                     Bracell manages sustainable fiber plantations and
                                                     production facilities in the states of Bahia and São
                                                    Paulo, Brazil, developing high quality products to meet the
                                                    expectations of customers operating around the world.

                                                  We are a global leader in the production of dissolving
                                                  pulp, producing specialty cellulose and rayon-grade
                                                 dissolving pulp.

                                                Bracell’s operations are supported by the sustainable
                                                cultivation of eucalyptus and state-of-the-art factories. We
                                              have an installed annual production capacity of 750,000
                                              tons of pulp and employ over 7,000 people.

                                              Bracell São Paulo recently launched ‘Project Star’, an
                                             ambitious effort to expand its production capacity by an
                                             additional 1.25 million tons of dissolving pulp. Scheduled
                                            for completion in 2021, the expansion project is expected to
                                           represent the largest private investment in the State of São Paulo
                                           in the last 20 years.

                                           #WeAreBracell #SomosBracell

                                                                                 www.bracell.com
B It’s Time for Brazil in Singapore 2019
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FOREWORD
A
        s we inch closer to the turn of the decade, we                                     PUBLISHER
        can draw a number of lessons from the past                                         Nomita Dhar
                                                                                           Sun Media Pte Ltd
        years. The economic and trade outlook has be-
come more uncertain, and all countries, large or small,                                    EMBASSY’S EDITORIAL BOARD
must make an extra effort to stay competitive and                                          Carlos B. Pheysey
relevant. Yet competitiveness and innovation do not
happen in a vacuum: the more competitive you want                                          CO-WRITER
                                                                                           Patricia de Mello Franco
to be, the more cooperative you must be. After all,
trade and investment depend on mutual trust, and                                           ASSISTANT EDITORS
innovation has ceased long ago to be the brainchild                                        Syed Jaafar Alkaff
of lone geniuses. Fortunately, Brazil and Singapore,                                       Ranee Sahaney
already good partners, are getting closer and closer
                                                                                           ADVERTISING & MARKETING
together, for the benefit of both.
                                                                                           Swati Singh
     In 2019, several Brazilian delegations visited Singapore to become acquainted
with the country’s experience in innovation. This edition of our magazine show-            PHOTO CONTRIBUTIONS & SOURCES
cases some of these partnership initiatives. As a token of the interest in the Singa-      Embassy of Brazil in Singapore
porean expertise, six governors, vice-governors and other officials took part in two       Ministry of Foreign Affairs Singapore
                                                                                           Ministry of Communications and
missions to get a grip on training for teachers and for civil servants and other modes     Information Singapore
of skill-building.                                                                         Michael Ozaki
    This edition also features the ongoing drive to understand, adapt and implement
scientific breakthroughs and innovations inspired by Singaporean solutions. You’ll         PRINTING
                                                                                           Stamford Press Pte Ltd
read about graphene, a revolutionary new material being researched at the Nation-
al University of Singapore by a team which includes Brazilian scientists. There is also
interest in hi-tech solutions for port logistics, finance, retail, infocomm, and more.     MCI (P) 070/02/2019
Also, to learn more about the Singaporean innovation ecosystem, a delegation from
Brazil’s Industrial Property Institute spent a week here and signed a memorandum
of understanding with the Intellectual Property Office of Singapore (IPOS). Other
missions described in these pages underscore the bright prospects of technology
tie-ups between our two countries.
    Singapore has a strong presence in Brazil, as in no other place in Latin America.
We’ll be talking about Brazil’s steel industry, and also about its famous precious
stones and its popular superfoods, such as açaí. Brazilian exports are more and            Sun Media Pte Ltd
more present in Singapore.                                                                 20 Kramat Lane #01-02
    Our outgoing Ambassador, Mr. Flávio Damico, delivered numerous presentations           United House
this year to business audiences to promote stronger bilateral ties. As a token of mu-      Singapore 228773

tual interest, President Bolsonaro and PM Lee met on the margins of the G20 meet-          Tel +65 6735-2972
                                                                                           Fax +65 6735-3114
ing in Osaka last June. The summit at Davos in January and the Brazilian national
day in September were just two of the several other opportunities for Brazilians and       admin@sunmediaonline.com
                                                                                           www.sunmediaonline.com
Singaporeans to get together and discuss their common interests.
    We have also included two articles about little-known episodes in Brazilian his-
tory. The first article tells the story of Brazil’s important contribution to the fight
against the Axis during World War II. The second covers Japanese immigration to
Brazil since 1908, along with considerations on newer migrant waves from Asia.
Brazil takes pride in its ethnic and cultural diversity, and the East Asian immigrants
made Brazilian culture a lot richer.
    As we bid farewell to Ambassador Damico, we also extend a warm welcome to
our new Ambassador, Ms. Eugenia Barthelmess. Both are interviewed in these pag-             EDITORIAL OFFICE
es. Ambassador Barthelmess will find an active ecosystem of businesses and other           Embassy of Brazil in Singapore
interests, as well as common values, uniting the two nations across the oceans.            Economic and Trade Section
    Thank you to all those who advertised in this issue or gave any contribution to
                                                                                           101 Thomson Road
make its publication possible. I wish you all pleasant reading. And don’t let the title    #29-03 United Square
of this magazine fool you: It’s always time for Brazil in Singapore, just as it’s always   Singapore 307591
time for Singapore in Brazil.
                                                                                           Tel +65 6603-9372
                                                        Daniel Roberto Pinto               secom.cingapura@itamaraty.gov.br
                                                        Deputy Head of Mission             http://cingapura.itamaraty.gov.br

                                                                              It’s Time for Brazil in Singapore 2019 1
In SINGAPORE - Sun Media Pte Ltd
Estaleiro Jurong Aracruz

        Estaleiro Jurong Aracruz, Rodovia ES 010, km 56, Barra do Sahy, Aracruz – ES – Brazil. Tel: (27) 3270 6900 www.jurong.com.br
        Sembcorp Marine Ltd, 80 Tuas South Boulevard, Singapore 637051. Tel: (65) 6265 1766 Fax: (65) 6710 3182 www.sembmarine.com

2 It’s Time for Brazil in Singapore 2019
In SINGAPORE - Sun Media Pte Ltd
Estaleiro Jurong Aracruz (EJA), Sembcorp Marine’s wholly-owned integrated shipyard in Brazil,
is located on an 82.5-hectare site with a 1.6-km long coastline in the municipality of Aracruz in
EspÍrito Santo.

EJA has capabilities to undertake: construction of drillships, semi-submersibles, jackup rigs, platforms, supply
vessels and topside modules; FPSO integration; drilling rig repairs; as well as ship repairs and modifications.

With 22 successful deliveries of oil and gas exploration, production and storage platforms for Brazilian
oilfields over the past two decades, Sembcorp Marine has the competitive edge to serve not only the
Brazilian offshore industry, but also oil and gas field developments in the Atlantic, Gulf of Mexico,
Latin America and West Africa.

Sembcorp Marine. Integrated Synergies, Global Possibilities.

                                                                   It’s Time for Brazil in Singapore 2019 3
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Contents
                                 1   FOREWORD

                                 IN CONVERSATION
                                 6 HE Ambassador Flávio Damico
                                 9 HE Ambassador Eugenia Barthelmess

                                 BILATERAL TIES
                                 10 Presidential Inauguration
                                 12 The Men of Davos
                            13   13 G20 Unites Brazil and Singapore

                                 VISITS
                                 14 Purveyors of Knowledge: Lemann                                                30
                                    Foundation and Singapore’s Education
                                                                            EVENTS
                                 16 Santos Export Mission: Channelling
                                                                            29 BRICS: Give Me Five
                                    Efforts into Ports
                                                                            30 Brazil-Singapore Ties Brighten
                                 18 New Dawn for Maranhão State
                                                                               Each Year
                                 20 Back to School: Singapore Hosts
                                                                            32 PianoBotanica 2019: A Tribute to
                                    Lemann Foundation Delegates
                                                                               João Gilberto
                                 22 Retail-cum-Tech Therapy
                                                                            34 Outreach to the American Club
                                 23 Reiterating the I-word: Innovation
                                    and Brazil’s INPI
                                 25 ENAP: Setting High Standards            NEWSMAKERS ADVERTORIAL
                                    on Public Administration’s              39 If You Have Global Growth on
                                    Best Practices                             Your Mind

                            10   26 FIRJAN’s Quest
                                 28 Matter of Physics: Graphene             INDUSTRY PROFILE
                                                                            35 Backbone of the Nation:
                                                                               Brazilian Steel Stands Strong
                                                                            36 Jam-packed with Gems: Precious
                                                                               Stones of Brazil

                                                                            FOOD & BEVERAGE
                                                                            37 Açaí Hailed as a Wonder Berrry

                            24                                        16

                                                                       32
4 It’s Time for Brazil in Singapore 2019
In SINGAPORE - Sun Media Pte Ltd
BRAZIL in SINGAPORE
                             IT’S TIME FOR

               40

FEATURE
40 Migratory Waves: Settlers Who Bound
   Together Asia and Brazil
42 Into the Darkest Days of WW2

TRADE SHOWS                                          42
45 Brazilian Trade Show Calendar

                                              We gratefully acknowledge the source of photos used in the issue from:
                                              - The Brazilian Embassy in Singapore
                                              - Ministry of Foreign Affairs Singapore
                                              - Ministry of Communication and Information Singapore
                                              - G20 Osaka Secretariat

                                         45
                                                                                                 MCI (P) 070/02/2019
                                                                                                 This commemorative special is
                                                                                                 published under the advocacy of HE
                                                                                                 Flávio Soares Damico, Ambassador of
                                                                                                 Brazil, Singapore. © Copyright 2019
                                                                                                 by Sun Media Pte Ltd. The opinions,
                                                                                                 pronouncements or views expressed
                                                                                                 or implied in this publication are
                                                                                                 those of contributors or authors. The
                                                                                                 aim of this publication is to guide
                                                                                                 and provide general information.
                                                                                                 While every effort has been made to
                                                                                                 ensure the accuracy of all information
                                                                                                 contained, the publisher cannot be
                                                                                                 liable for loss incurred in any way
                                                                                                 whatsoever by a company or person
                                                                                                 relying on this information.

                                                                 It’s Time for Brazil in Singapore 2019 5
In SINGAPORE - Sun Media Pte Ltd
IN CONVERSATION

HE Flávio Soares Damico:
Singapore - A Source of Inspiration
and Abiding Friend to Brazil By Nomita Dhar
   On the eve of his departure from Singapore, outgoing Ambassador of Brazil to
Singapore, HE Flávio Damico speaks to Editor-in-Chief Ms Nomita Dhar about the
lessons he is taking away and how they can benefit his home country

                                  Y
                                          our Excellency, you have seen          the centre of economic gravity has slowly
                                          and experienced many things            moved away from the West to the East.
                                          ever since you arrived here in Sin-    This is a reality we have to be aware of.
                                  gapore, three and a half years ago; it         Much of my job in Singapore entails draw-
                                  has been quite a roller-coaster ride and       ing the attention of the Brazilian govern-
                                  somehow you’ve managed to steer the            ment to developments here.
                                  ship of Brazil-Singapore ties in a posi-          Since 2015, the Brazilian economy has
                                  tive direction. What’s happening in Bra-       improved a great deal. The risk percep-
                                  zil now on the economic front?                 tion has declined dramatically. In 2015,
                                  In 2016, Brazil was in a very complicated      the annual inflation rate was 10.7%, the
                                  economic and political situation: a dete-      interest rate 14.25%, the stock exchange
                                  riorating debt-to-GDP ratio compromis-         index (IBOVESPA) 38,000 and Brazil’s
                                  ing government accounts with serious           country risk was at 533 points. In 2019,
                                  consequences. Beyond the short-term            the stock exchange index is 108,000 and
                                  deleterious macroeconomic situation of         Brazil’s country risk 117 points – the low-
                                  fiscal deficits, Brazil was in no position     est level in 6 years, Our inflation too is at
                                   to fund necessary investments in infra-       the lowest: it’s about 3% and the interest
                                        structure to boost the competitive-      rates are now likely to drop to 4.5%, his-
                                          ness of its exports of agricultural    torically, its lowest rate. Thus a marked
                                           and mineral commodities. Since        improvement in all indicators!
                                            our main markets are in Asia, we        Prospects for the resumption of a fast-
                                            are disadvantaged in relation        er pace of growth by 2020 are quite good.
                                             to our competitors. Simultane-      There has been one point about which we
                                              ously, the domestic political      are disappointed: the recovery has not
                                               situation was also very seri-     been, so far, accompanied by commensu-
                                                ous with enormous revulsion      rate job creation. The economy is not yet
                                                 against corruption, which led   strong enough to support consumer con-
                                                 to important changes. Of        fidence. Besides that, many of the com-
                                                  course, we could not have      panies were hit hard by the weak perfor-
                                                   addressed this problem        mance of the economy in previous years.
                                                    unless there was some           This brings us to the problems facing
                                                     political change for a      our manufacturing sector, which has a
                                                       country that is one of    lot of hard work to do to become fully
                                                       the largest producers     competitive globally. To redress that, we
                                                        of commodities, both     are moving very fast towards conclud-
                                                       in agriculture and oil    ing trade deals. Mercosur has closed one
                                                      and gas.                   with the European Union and also with
                                                      Being here in Singa-       the European Free Trade Association. We
                                                pore enabled me to consider      will have the second round of our trade
                                            ways on how a country on the         negotiations with Singapore shortly. So
                                            Atlantic could be relevant in a      now in economic terms we have a lot of
                                             world where the Indo-Pacific is     clarity on where we are going and the
                                             more and more important. My         speed at which we can do this. Slowly,
                                              good friend Professor Danny        the pieces are falling into place and I’m
                                              Quah, Dean of the Lee Kuan         very happy to report the economy has
                                              Yew School of Public Policy,       been at its healthiest stage after quite
                                               has argued convincingly that      a while.

6 It’s Time for Brazil in Singapore 2019
In SINGAPORE - Sun Media Pte Ltd
IN CONVERSATION

   My challenge was to generate the necessary confidence for us to go to the next
 level. To accomplish this, we identified two main areas: (a) investment facilitation,
 which we have done with the signing of the Agreement on the Avoidance of Double
 Taxation that hopefully will be ratified by the Brazilian Congress by the end of this
   year, and (b) the negotiation of the Free Trade Agreement (FTA) with Singapore
Has the US-China trade war, from which                                                           large country and we should not fall into
we are all suffering, had an impact on the                                                       complacency. It would not be a bad idea
Brazilian economy?                                                                               to spread those ‘genes’ of restlessness in
Not directly as yet. Of course, we are                                                           my country.
worse off every time multilateral rules are
brushed aside and countries initiate uni-                                                        On the bilateral front, what have been
lateral action. It does not mean that Brazil                                                     the highlights this year?
will win in every scenario once a truce is                                                       I’m very happy that in my three and a half
reached between the US and China. We                                                             year tenure I have managed to accomplish
are in a very awkward position, since Bra-                                                       what I set out to do: acting based on what
zil’s productive structure is very dissimilar                                                    economic actors on both sides wanted
to the one prevailing in the ‘red states’ in                                                     and creating a favorable environment for
the US that elected President Trump. Like                                                        these actors to interact.
Brazil, those states are powerhouses in                                                             We were starting from a high baseline
the production of minerals, oil and gas and                                                      as Singapore was already the 11th larg-
agricultural commodities. So we are in a                                                         est destination for our exports. My chal-
situation where we tend to suffer as much                                                        lenge was to generate the necessary
as others when the ’elephants‘ are fight-                                                        confidence for us to go to the next level.
ing, but we might also suffer if some level                                                      To accomplish this, we identified two main
of accommodations is reached between                                                             areas: (a) investment facilitation, which we
                                                The Ambassador was awarded the Order of
the US and China.                               the Rio Branco by the Brazilian government       have done with the signing of the Agree-
   So far, the worst has not happened. Of       on 30th July 2019 in recognition of his work     ment on the Avoidance of Double Taxa-
course, a number of other things might          in “removing the barriers preventing closer      tion that hopefully will be ratified by the
                                                ties and cooperation between Brazil and
prove to be good for my country, such as                                                         Brazilian Congress by the end of this year,
                                                Singapore”
the rise in meat exports. Brazil is in a con-                                                    and (b) the negotiation of the Free Trade
dition to cover the reduction in supply of      cumstances. This is perhaps the historical       Agreement (FTA) with Singapore, which we
pork following the outbreak of the African      legacy of Singapore’s pioneers, who were         hope will be accomplished in the second
swine fever in some countries. We are also      able to actually anticipate the future and       round of negotiations to be held shortly.
in a good position to export substitute         prepare the country to reap its benefits.        Once these have been established, things
products like chicken and beef.                    Nowadays, things have become a little         should get smoothened out.
                                                more complicated. The international sce-            We didn’t receive many visitors of note
What have been the lessons you are tak-         nario has been eroded by the growing mu-         from Brazil here in Singapore from 2016 to
ing away from Singapore from your time          tual suspicions between the United States        2018 because of the Brazilian domestic
here as Ambassador? Also, if you were           and China, and like all other countries Sin-     political cycle. In 2016, we went through a
given an opportunity to bring certain           gapore is caught in the middle. Singapore        Presidential impeachment. In 2017, there
processes from Singapore to Brazil what         is at the fulcrum of this due to its histori-    were municipal elections and, in 2018, we
would those be?                                 cal linkages both to the East and to the         held a general election. So, politicians and
Singapore is a fascinating place and its        West and is very much exposed to these           decision makers were reluctant to travel
unique trajectory — economic, social,           circumstances. I sense, however, that the        abroad. More recently, once the cycle of
etc. — is quite amazing. In 30 years it has     spirit of Singapore’s pioneers is still here,    elections was concluded, we started to
moved from Third World to First. The rise       as the current administration is trying to       see a fairly large number of visitors, mis-
in income levels is almost unparalleled         find a way for it to be more competitive         sions and politicians from different states.
anywhere else. Of course, some factors          and more innovative and is also trying to        We noticed that they displayed more open-
inherent to Singapore have helped with          attract the most modern industries and           ness to what was happening here in Singa-
its success and it also has to do with the      sectors into the city-state. There is no let-    pore. This year, we had five governors and
international scenario, which bore oppor-       down in seeking to keep up with the times.       two vice-governors visiting Singapore.
                                                                                                                              Singapore
tunities for a country seeking to find a           So, if I were to bring something of Singa-
niche for itself. But a favourable scenario     pore to Brazil, it would be this restlessness,   So things are turning around now?
is not enough. You have to have people          this notion that we cannot be complacent         The level of confidence is quite good, par-
here who are able to identify opportuni-        and that a country should always strive to       ticularly when you look around and see
ties and make the necessary adjustments         find a better position in the international      that the world is becoming more complex
and reforms that would put the country in       system. I believe that Brazil can draw in-       and things are getting messier by the day.
a position to take advantage of these cir-      spiration from this attitude. We are such a      There’s an inflation of expectations… but

                                                                                     It’s Time for Brazil in Singapore 2019 7
In SINGAPORE - Sun Media Pte Ltd
IN CONVERSATION

what’s also happening is the disconnect              I will miss my home here. It is so peaceful and is
between the possibilities of the economy
and the expectations of the people who
                                                  such a refuge for me, given my hectic pace life. And
want things moving very fast, but don’t            then there is the beautiful Marina Bay Sands area,
have the capacity to withstand the set-             the city skyline which takes your breath away….
backs… So there’s a lot of impatience due
to the fact that the world is in our palms
thanks to mobile phones and there’s
greater awareness of how things are
taking shape in other parts of the world.
Discontent can spread easily via the infor-
mation technology revolution. The news
cycle has shortened considerably. We
need to be prepared for that.

What is the technological scenario like in
Brazil? We have also learnt that there is
an increasing interest from Brazil in the
Singaporean innovation ecosystem.
It’s like everywhere else when it comes to
information and communication technol-
ogy in the international scene: discussions
about what changes the 5G network will
                                                  Ambassador and wife, Mrs Rosa Maria Campos Damico, took time out for a photo at this
bring and what’s going to happen between          year’s Brazil National Day reception with the Marina Bay Sands Resort in the background
Huawei and the United States, regarding
the deployment of the 5G. We, of course,          it has is providing support to a newly ar-       What is your favourite place in Singapore,
will not be an active part of these debates.      rived diplomat, in terms of advice on what       which you know you will miss?
But, just like Singapore, we can prepare for      to expect from the new country. That’s           I will miss my home here. It is so peace-
the new hi-tech scenario. And we found            why I decided to join the Foreign Service:       ful and is such a refuge for me, given
out that we can do it much better when            because I embrace change and coming              my hectic pace life. And then there is
we join our talents. We had a number of           to a new country means understanding             the beautiful Marina Bay Sands area,
missions this year who came to study              its people, economic circumstances, new          the city skyline which takes your breath
the Singaporean innovation ecosystem              societal scenarios; it’s all very fascinating    away…. Likewise, my wife and my step-
and to explore possible partnerships in           and enriching. So, by the time I leave Sin-      son carried out a very fruitful and happy
research and development. I am pleased            gapore, I will certainly look back and see       life here as well.
that Brazil’s Industrial Property Institute       how much I learned from and enjoyed this
signed a memorandum of understanding              amazing experience in one of the most dy-        Please share with our readers about your
with its counterpart, the Intellectual Prop-      namic cities on the planet, the “unofficial      next posting.
erty Office of Singapore, to collaborate in       capital of Asia”, as Parag Khanna put it in      My next posting is as Ambassador to Par-
a number of areas, for the benefit of en-         his recent book, ‘The Future is Asian’. I feel   aguay, a neighbouring and really impor-
trepreneurs and innovators in both coun-          privileged that I was a part of it and I hope    tant countary for Brazil. Brazil is the sec-
tries. Brazilian science, as measured by          to have made a certain contribution back         ond largest investor in Paraguay. Among
the number of scientific publications, has        home in terms of drawing attention to the        the many important joint projects, Brazil
achieved a very high level of international       importance of things taking place here.          and Paraguay co-own the world larg-
recognition. I firmly believe that both Brazil                                                     est hydro-electrical power plant, Itaipu
and Singapore can benefit if we join forces       Would you recommend Brazil as a hub              (it generates more electricity than the
to leverage this scientific knowledge into        among Latin American countries for busi-         Three Gorges dam in China). We also
marketable innovations. There are already         nessmen?                                         share a long border area of around 1500
a number of Brazilian entrepreneurs active        The fact that the Singapore government           km. Cooperation between the two coun-
here, in areas such as fintech, and also in       set up in Brazil its only embassy in Latin       tries is essential to control it. Moreover,
research of such groundbreaking materi-           America has been the biggest endorse-            we have a very large Brazilian commu-
als as graphene. In addition, Singapore can       ment for my country. I see the potential         nity living in Paraguay. It is going to be a
be a source of venture capital for Brazilian      for all manner of investments coming in.         very different assignment from the one
startups. In fact, I’m very optimistic as I en-   On our side, we have no hesitation in using      here in Singapore. I will have a big chal-
visage more and more companies showing            Singapore as a hub for entry into South-         lenge ahead that I am looking forward to
interest in these areas.                          east Asia and beyond.                            confronting. I am sure that, in spite of all
                                                    In terms of politics, we left behind a         the differences between the two plac-
You have also been a very important               rough period in Brazil. Politics is becom-       es, the experience I gained in Singapore,
member of the diplomatic corps here.              ing more contentious in every country. We        and the many things I learned here, will
What was that experience like?                    are reassured by the fact that the econ-         help me carry out my new responsibili-
The diplomatic and consular corps here is         omy points to a much better future than          ties successfully.
of very high level, and one important role        ever before.

8 It’s Time for Brazil in Singapore 2019
IN CONVERSATION

HE Eugenia Barthelmess: There is More
to Brazil than Meets the Eye By Nomita Dhar
  The new Ambassador of Brazil to Singapore speaks to Editor-in-Chief Ms Nomita
Dhar about building on the base established by her predecessors as well as greater
emphasis on promoting Brazilian innovation and culture

W
          hich part of Brazil do                                                                     leged standpoint to ob-
          you hail from?                                                                             serve what happens in the
          I was born in Curi-                                                                        region and, I would think, in
tiba, the capital of the state                                                                       all of the Asia-Pacific.
of Paraná, in the south of
the country. Paraná is among                                                                       Brazil is far in distance,
Brazil’s main agriculture and                                                                      but close to the hearts
livestock producers and ex-                                                                        of Singaporeans. As the
porters. It is well-known for                                                                      two countries celebrate
its massive waterfalls, Iguaçu                                                                     52 years of bilateral ties,
Falls, right on the border with                                                                    what are your wishes for
Argentina. We are also home,                                                                       the near future?
with neighbouring Paraguay,                                                                        I am very privileged to
to the Itaipu power plant, the                                                                     be able to follow in the
world’s largest in hydroelec-                                                                      footsteps of Ambassador
tric generation. Ecotourism                                                                        Flávio Damico, an enthusi-
is very popular in the state                                                                       ast of the rich potential of
parks, which are filled with                                                                       Brazil-Singapore relations,
abundant vegetation, large
                                          Fewer people know about the                             as well as of other very tal-
rivers and wild fauna. Paraná’s     very high quality of Brazilian science. ented predecessors, who
landscapes are uniquely beau-    I believe we can work to further expand have worked hard to bring
tiful and should be on every-                                                                     our two countries closer
one’s plan when visiting Brazil.     on joint ventures in the agricultural                        together. It is my wish to be
                                         and industrial fields, as well as                        able to build further on that
Could you brief our readers                                                                       solid base in all areas: trade,
about the highlights of your
                                           develop initiatives to boost                           business, political consulta-
diplomatic career and about                research and development                               tions, but also innovation
your previous postings?                                                                           and culture. Our countries
In a career that spans over three de- What was your first reaction when you have a lot to offer to each other. I intend
cades, I have worked for the Brazilian were asked to serve in Singapore?             to work towards an ever stronger pres-
diplomatic service in many different I was truly honored to be assigned as ence of Singapore in Brazil and of Brazil
capacities. I have been posted to sev- the new Brazilian Ambassador to Sin- in Singapore.
eral offices abroad, among them the gapore. Singapore is a particularly excit-
Brazilian Mission to the Organization ing place for any Ambassador’s assign- What will be the focus of your work and
of American States in Washington, DC; ment abroad. Personally, I’m fascinated activities during your term here?
the Brazilian Embassy in Ecuador; and by its mix of cultures, the diversity of Brazil, as many of you know, is an agri-
the Brazilian Mission to the European its people, its rich history, its beautiful cultural powerhouse. It is also an impor-
Union in Brussels. Over the past six architecture, and also the fact that it is tant industrial country. Fewer people
years, I have been in charge of bilateral heir to both the Western and the East- know about the very high quality of Bra-
relations with Brazil’s South American ern cultural traditions. It is an inspiration zilian science. I believe we can work to
neighbors. As Director for South Amer- to us all that such a young country has further expand on joint ventures in the
ica in the Brazilian Foreign Ministry, I accomplished so much in terms of both agricultural and industrial fields, as well
have been at the head of a 15-strong social and economic development. I be- as develop initiatives to boost research
team of diplomats tasked with accom- lieve there is a lot to learn from Singa- and development. Our countries have a
panying Brazil’s everyday political con- pore’s uniquely successful experience. lot more in common than initially meets
tacts with eleven countries and three As an added advantage, Singapore’s the eye. I am convinced that both Sin-
regional organisms. It is a challenging location at the very core of Southeast gapore and Brazil have much to benefit
but rewarding job.                         Asia’s economic boom gives us a privi- from a strong bilateral partnership, in-

                                                                             It’s Time for Brazil in Singapore 2019 9
IN CONVERSATION

                                                                                               Brazilian and Singaporean youngsters
                                                                                            can collaborate in planning and thinking
                                                                                            about how they want the world to look
                                                                                            like in the future and discussing how
                                                                                            they can contribute to reaching their
                                                                                            goals. Technology is on their side. Com-
                                                                                            munication across the world is incred-
                                                                                            ibly easy and access to information is
                                                                                            one click away (when it doesn’t pop up
                                                                                            on your smartphone screen). I believe
                                                                                            that student exchanges and college
                                                                                            programs will naturally lead to closer
  Ambassador Barthelmess hails from Paraná State, well-known for its massive Iguaçu         collaboration and the identification of
  Falls: “Paraná’s landscapes are uniquely beautiful and should be on everyone’s plan       unsuspected affinities.
  when visiting Brazil.”
                                                                                            Is this the right time to invest in Brazil?
  But I would also want Singaporeans to get to know                                         If so, why?
                                                                                            I have no doubt about that. Large as it is,
   more about the other Brazil: a country of hard-                                          the Brazilian economy is fast finding its
  working people, full of entrepreneurial spirit, open                                      way back to growth, with very positive
  to the world, and also very active in scientific and                                      macroeconomic indicators, the lowest
                                                                                            interest rates ever and inflation rates
                technological research                                                      that have been under control for de-
                                                                                            cades. The federal government is com-
cluding in the field of innovation. I was     has risen from past difficulties, building
                                                                                            mitted to a responsible fiscal policy.
taking a look at some recent reports on       up strength and important capabilities
                                                                                            The higher level of predictability is al-
this area and couldn’t fail to notice that    along the way. As a people, we try to
                                                                                            ready increasing investors’ confidence
we seem to have many complementary            look for answers that are not too ob-
                                                                                            and driving new capital inflows. In fact,
strengths. It would be a shame not to         vious and this is an admirable quality.
                                                                                            Brazil and Singapore rank at about the
take advantage of the opportunities           In addition, we are well-known for our
                                                                                            same level as destinations for foreign
this opens up.                                creativity, art, culture, music, and food,
                                                                                            direct investment; sometimes Brazil is
                                              not to mention our talent in football. I
                                                                                            ahead, sometimes Singapore is. There
Cultural diplomacy has always been a          believe Singaporeans have a fondness
                                                                                            is a vast array of new opportunities for
very useful tool to bring people togeth-      for all of this, and I hope I’ll be able to
                                                                                            investment in Brazil, mainly in the build-
er. How would you like to explore this?       contribute to create many opportunities
                                                                                            ing of new physical infrastructure and
My university major was in literature. I      for them to enjoy Brazilian culture. But
                                                                                            the sustainable exploration of natural
am a strong believer in the role of cul-      I would also want Singaporeans to get
                                                                                            resources. Through the Brazilian Invest-
ture not only to enrich people’s lives but    to know more about the other Brazil: a        ment Partnership Program, roads, rail-
also to bring nations closer together.        country of hard-working people, full of       roads, port and airport concessions, as
Some could say this is a cliché. In my ex-    entrepreneurial spirit, open to the world,    well as mining and oil and gas industries
perience, it is not: I have seen the posi-    and also very active in scientific and        are offered as attractive fields for in-
tive impact of reciprocal exposure to a       technological research.                       coming foreign investment.
foreign country’s culture to inspire mu-
tual feelings of goodwill and friendship.     Since you are just coming from home,          This Embassy-supported publication is
History abounds in examples of cultural       please tell us a little bit about young-      celebrating its 20th anniversary this
sensitivity helping to strengthen links       sters in your country. What do they           year. Would you like to convey a mes-
between nations.                              dream about, what are their hopes for         sage to our readers?
                                              the future? How could the youth of our        The magazine “It’s time for Brazil in Sin-
How would you like Singaporeans to ex-        two countries collaborate?                    gapore” has been an important vehicle
perience Brazil through your eyes?            Brazilian youth, not unlike in Singapore,     to communicate with the local commu-
Brazil is the ninth-largest economy in        are very well connected and informed,         nity in so many levels: from investors,
the world, with a nominal GDP of $1.87        have wide access to social media and          to businessmen, officials, academics,
trillion U.S. dollars. Its population of      actively discuss the political, economic      researchers, diplomats and visitors
220 million, the world’s fifth largest,       and social challenges ahead. They are         from abroad. I believe it does justice
is a particularly attractive consumer         concerned with serious issues at both         to the outstanding work carried out by
market, both for domestic and foreign         local and global levels, such as broad-       the Embassy’s staff. It also sets the bar
goods. At 8.5 million square kilometers,      ening access to health, education and         very high for the year ahead. I hope I’ll
the Brazilian territory is also the world’s   justice and promoting sustainable de-         have plenty of new interesting devel-
fifth in size, about twice the area of        velopment. At the same time, we Brazil-       opments to share with you and your
the European Union. I see Brazil as an        ians like to have fun, practice and watch     readers for the next edition, at the end
extraordinarily resilient country, which      sports, and listen to music.                  of 2020.

10 It’s Time for Brazil in Singapore 2019
BILATERAL TIES

Presidential Inauguration by Carlos Brian Pheysey
   H.E. Minister Maliki Bin Osman attends the ceremony in Brasília

B
       razil turned a new page in                                                                   Osman, a Senior Minister of State
       January 2019 when newly-                                                                     for Foreign Affairs and also for De-
       elected President Jair Mes-                                                                  fence, is also Mayor of the South
sias Bolsonaro took office, in a cer-                                                               East District of Singapore. Born in
emony marked by due pomp and                                                                        1965, he obtained a PhD in social
the decisive cheering of one hun-                                                                   work. he has been Member of Par-
dred thousand Brazilians at the na-                                                                 liament for the constituencies of
tion’s capital, Brasília. Dignitaries                                                               East Coast and also Sembawang.
from other nations were present                                                                     During mid-decade years, he was
in a show of support and respect                                                                    also Minister of State for National
for another success of Brazilian                                                                    Development. Though being of
democracy.                                                                                          Malay ethnicity, he embraced the
   Among those present was H.                                                                       multiracial ethos of Singapore and
E. Dr. Mohamad Maliki bin Osman,                                                                    learned to play guzheng, originally
a Senior Minister of State for De-                                                                  a string instrument of the Chinese
fence and also for Foreign Affairs.                                                                 ethnic group.
Singapore selected this luminary                                                                       As for Minister Ernesto Araújo,
from its Cabinet in view of the strength of                                                  he is a career diplomat. Born in 1967, he
the relations between both nations, be it                                                    majored in linguistics and literature. Hav-
in trade, investment and other spheres of                                                    ing joined the foreign service, he acquired
bilateral interaction. On a positive note,                                                   expertise in Pan-American matters, from
his visit to the Presidential event marked                                                   advisory to Mercosul tariffs and frame-
the highest-ranking Asian presence at                                                        works, to postings at both North Ameri-
the occasion, an honour indeed for Brazil.                                                   can capitals, Ottawa and Washington.
   Just slightly over a year back, in late
December 2017, Brazil’s Inland Revenue                                                       Meeting of Minds
had removed Singapore from its list of                                                       The meeting of minds between the two
“tax havens”, thus easing the matter of                                                      Ministers laid the groundwork for other
taxation, remittances and investment be-                                                     meetings that involved the two nations
                                              (Top): Inaugurated: President Jair Mes-
tween these two countries and culminat-       sias Bolsonaro. (Above): Aligning ties, with   in 2019, particularly that between Brazil’s
ing thence in mid-2018 in the signing of      Minister Ernesto Araújo (source: Dr Maliki’s   Minister for the Economy, Paulo Guedes,
an Agreement for the Avoidance of Dou-        FB page)                                       and Singapore’s Deputy Prime Minis-
ble Taxation (ADT). Hopefully, the ongoing    in January 2019, Minister Maliki bin Osman     ter, Tharman Shanmugaratnam, on the
negotiations for a Free Trade Agreement       requested a meeting with his newly-cho-        sidelines of the World Economic Forum
(FTA) between Singapore and the Merco-        sen counterpart, Minister Ernesto Araújo,      in Davos, Switzerland, later that same
sul bloc of several South American na-        who was to lead Brazil’s foreign policy        month. That encounter and its delibera-
tions will bear fruit soon. One should also   from then on. The two ministers touched        tions are outlined in another section of
recall that PM Lee Hsien Loong met in         on the prospects for the expected FTA          this magazine’s edition. Suffice to say
late 2018 the then outgoing incumbent,        outlined above and also expressed hopes        that the Presidential inaguration and the
President Temer, during the G20 summit        that the ADT would be ratified by Brazil’s     presence of Minister Maliki bin Osman in
in Argentina’s capital.                       Congress at some point within 2019.            early January 2019 kicked off an auspi-
   For a more in-depth usefulness of his         By way of some background on the            cious year for the ties between Brazil
trip to the Presidential ceremony in Brazil   two authorities, Dr. Mohamad Maliki bin        and Singapore.

A people’s acclamation, outside the National Congress

                                                                                 It’s Time for Brazil in Singapore 2019 11
BILATERAL TIES

 President Bolsonaro (centre) and Minister Guedes (far right)               Then Deputy Prime Minister Tharman Shanmugaratnam

The Men of Davos by Carlos Brian Pheysey
   Brazil’s Minister for the Economy, Paulo Guedes, met with then DPM Tharman
Shanmugaratnam, at the World Economic Forum

T
       he World Economic Forum (WEF),           Ministers’ Dialogue                             Authority of Singapore (MAS), the body
       held annually in Davos, Switzerland,     The meeting between Minister Guedes             that plays the role akin to that of Brazil’s
       has proved to be an insightful ex-       and DPM Tharman came to pass and                Central Bank. He also chairs various other
change of views on how to move the glob-        they managed to hold their dialogue on          entities that tap into his financial, organ-
al economy forward. Luminaries from all         the final day of WEF, after President Bol-      isational and international expertise.
over the world converge onto this alpine        sonaro had already departed Davos for              Having served as Minister for Educa-
town to bounce off ideas and proposals          Brazil. It had been a busy week, as Min-        tion more than a decade ago, he retains a
to shape the new world and the late Janu-       ister Guedes spoke to companies such            commitment to upgrading students and
ary 2019 gathering did not disappoint in        as Visa, IBM and Total and DPM Tharman          the workforce. At the WEF he stressed
that regard, though beset by matters of         experienced a likewise hectic string of         the need to develop skills in people and
trade wars and other instances of frag-         dozens of meetings. Minister Guedes fur-        innovative capabilities in companies. He
mentation of the world order.                   ther took part in a session on investment       added that Singapore is a renowned for
    Paulo Guedes, Brazil’s Minister for the     in infrastructure and development, a lun-       having built skills and capabilities and
Economy, was present at the event. He           cheon promoted by the Bank of America           this will keep the country in good stead
had taken office only weeks earlier, as the     and another session on building agile fi-       as the world weathers a storm of trade
new President of Brazil, Jair Bolsonaro,        nancial systems.                                wars, technological rivalry, populism,
took over the country’s helm. Mr. Guedes           At various meetings, Minister Paulo          cleavages within nations, climate change
has a track record of teaching at universi-     Guedes alluded to Brazil’s roadmap for          and more. He hopes that societies will
ties, writing for several periodicals in Bra-   reform of the social security system,           overcome inner fragmentation and find
zil and founding or partnering at a few pri-    the move towards privatisation of state         a new shared purpose and prosperity. He
vate investment entities, prior to joining      enterprises, an overhaul of the nation’s        pointed out that Singapore has remained
the nation’s new administration in 2019.        administrative machinery and, last but          solid and coherent by building people
   Singapore, having taken notice that          not least, a commitment to open Brazil’s        strengths. The then DPM mentioned
Minister Paulo Guedes would be in Davos,        economy to global flows. He assured en-         Singapore’s free trade agreements and
requested a one-on-one meeting on be-           trepreneurs that Brazil is set to offer legal   attractiveness for companies seeking a
half of the then Deputy Prime Minister,         security for foreign enterprises keen on        stable platform to serve Asia. Singapore
Tharman Shanmugaratnam, who was                 investing there. Yet, he also mentioned         is an innovation centre, a medical and
also set to attend the Forum. DPM Thar-         that the opening of its foreign trade will      pharmaceutical hub and a data-protec-
man has set, throughout the decade, the         be gradual so as to enable Brazilian busi-      tion fortress aided by its infocomm skills.
investment strategy of Singapore. Nearly        nesses to survive and adjust. He declared          Minister Paulo Guedes and the then
three years ago, the G20 nominated him          that Brazil would double its investment in      Deputy Prime Minister Tharman Shan-
to head the Eminent Persons Group on            research, technology and innovation dur-        mugaratnam returned to their respec-
Global Financial Governance, so as to           ing President Bolsonaro’s term.                 tive countries with the certainty that
review and reform the global financial             A few months after the World Eco-            these two nations will have much more
framework. A few months prior to the            nomic Forum, Mr. Tharman Shanmugarat-           to talk in the emerging new decade as
2019 Forum in Davos, he had already had         nam was made a member of its Board of           their economies become ever more
talks with Brazilian leaders, namely the        Trustees. At the same time, he ceased to        entwined. Much stock is placed in the
then Minister of Finance, Eduardo Guardia,      be Deputy Prime Minister and was desig-         success of this bilateral investment and
and the chief executive of Brazil’s Central     nated a Senior Minister of Singapore. He        trade partnership that binds Brazil and
Bank, Ilan Goldfajn.                            remains the Chairman of the Monetary            Singapore together.

12 It’s Time for Brazil in Singapore 2019
BILATERAL TIES

G20 Unites Brazil and Singapore by Carlos Brian Pheysey
     President Jair Bolsonaro and PM Lee Hsien Loong trade insights in Osaka

(From left): A mirthful moment between President Bolsonaro and PM Lee. Powwow of world’s most powerful leaders and economies

T
       he Japanese city of Osaka hosted         ean companies for having invested in            Germany, France, Saudi Arabia, Japan
       in late June 2019 the powwow of          key sectors of the Brazilian economy,           and India. He was also one of the three
       the world’s twenty leading econo-        such as oil and gas, plus infrastructure,       main speakers at the session on innova-
mies, the G20 Summit. Brazil’s President        real estate and other segments of the           tion and technology.
was there as expected, on account of            country’s productive life. Reciprocat-              At the margins of G20, as an estab-
the country’s giant output, and so was          ing, PM Lee hoped to see more Brazilian         lished tradition of the BRICS, the lead-
Singapore’s Prime Minister, leader of           firms setting up branch offices or other        ers of the five members met in order to
a country invited in all editions of the        operations in Singapore. The Prime Min-         reaffirm their mutual collaboration. In
summit despite its smaller GDP, under-          ister also alluded to the ongoing negoti-       his brief speech to his fellow members
scoring Singapore’s relevance in the            ations for a Free Trade Agreement (FTA)         in the grouping, the President spoke of
eyes of G20 members.                            between Singapore and the Mercosul              Brazil’s desire for multilateralism in the
  The hectic pace of multilateral meet-         bloc of South American nations.                 world, for reform of the World Trade Or-
ings did not preclude a talk between the           It’s no secret that some G20 members         ganisation, for and end to protectionism
leaders of both nations. President Bol-         do not see each other eye to eye, as            and to some nations’ subsidies in agri-
sonaro and PM Lee Hsien Loong referred          some topics are divisive, such as trade         culture, plus also for a strenghtening of
to recent achievements in bilateral ties,       wars. In any event, the group managed           the BRICS as a platform for stability.
such as the signing of the agreement for        to keep negotiations moving. The forum             Brazil’s President also met with the
the Avoidance of Double Taxation (ADT)          discussed eight themes overall: global          President of the World Bank. While in
several months earlier, a mechanism to          economy; trade and investment; innova-          Osaka, he also received an award from
reduce transaction costs for companies          tion; environment and energy; employ-           the Chamber of Commerce and Industry
setting up operations with, or in each          ment; women’s empowerment; develop-             for Japan in Brazil. Brazil and Japan have
other’s jurisdiction. There were hopes          ment; and, health.                              had immensely strong ties of a business,
that Brazil’s Congress would soon ratify                                                        ethnic and further multi-pronged nature
the accord in late 2019 as this maga-           First G20 Meeting                               for over a century. In this context, Presi-
zine’s edition went to print.                   It was the first time that a Brazilian Pres-    dent Bolsonaro also exchanged words
  The ADT signals that Brazil is keen to        ident President attended a G20 summit           with Prime Minister Shinzo Abe, leader
receive Singapore’s business initiatives.       of leaders. Bolsonaro also held discus-         of the country that proved a most kind
President Bolsonaro lauded Singapor-            sions with the leaders from the USA,            and able host of the G20 Summit.

(From left): The five BRICS leaders, at Osaka’s G20. Two BRICS meet up: Brazil’s Bolsonaro and India’s Modi. Selfie with Brazil’s President

                                                                                   It’s Time for Brazil in Singapore 2019 13
VISITS

 Purveyors of Knowledge: Lemann Foundation
 and Singapore’s Education by Carlos Brian Pheysey
    Singapore’s success story attracts attention of Brazil, which is reassessing and
 revamping its public education model

 T
        he revolutionary econom-                                                                    caught the eye of the Lemann
        ic configuration of the                                                                     Foundation. The country tops
        21st century demands a                                                                      the score in the PISA exams
 re-skilling of humankind and its                                                                   (Programme for International
 relationship with the realm of                                                                     Student Assessment), thus
 production, innovation, qualifi-                                                                   there’s a case to be made for
 cations, entrepreneurial drive                                                                     the superior method of math
 and more. Gone are the cer-                                                                        and science teaching on this is-
 tainties of the past century                                                                       land-state. Singapore also adds
 regarding one’s set of skills,                                                                     now an emphasis on financial
 job security, static frameworks,                                                                   literacy, digital innovation and
 local logistics and captive mar-                                                                   a pro-entrepreneurial stance,
 kets. The new world is far more                                                                    fostered in the schools so as to
 volatile and less forgiving of                                                                     lead youngsters to break free
 outdated workforce profiles.        (Top): At the Academy of Singapore Teachers: excellence in     from the job-for-life expecta-
    Brazil, in particular, needs ur- teaching. (Above): HE Ambassador Damico addressed the visit- tions of previous generations
                                     ing delegates
 gently to reassess and revamp                                                                      and older trade unionism.
 its public education model, which no lon- public administrators themselves need
 ger takes into account the radical social, some serious re-training of their mana- Heavyweight Visit
 technological, free-market and supply- gerial styles.                                     Experts from Lemann Foundation have
 chain reorientation that is taking place          It is in this spirit that Lemann Foun- visited Singapore in previous years, but
 globally. What’s more, the public admin- dation was created in 2002 by busi- this time, in September, they ratcheted
 istrators in charge of building capabili- nessman Jorge Paulo Lemann. The en- up the challenge, by bringing a VIP del-
 ties among the workforce are often out tity partners with universities abroad, egation of heavyweights from Brazil’s
 of touch with new realities, new modes start-ups and countries that have taken state machinery: 3 Governors, 3 Vice-
 and new trends and thus they don’t al- the lead in education, so as to enact a Governors, various Secretaries from
 locate resources correctly. Instead, they change in the mindset and horizons of federal state governments and even a
 pump money and efforts into old frame- Brazil’s public educators, managers, renowned TV presenter, Luciano Huck,
 works and ossified ideologies that, ulti- teachers, officials, students and other definitely an influencer for a huge cross-
 mately, don’t provide the upskilling that stakeholders.                                   section of Brazilian viewers. Despite the
 is needed. In effect, the managers and            Singapore is a success story that has short notice given, the delegates re-

 14 It’s Time for Brazil in Singapore 2019
VISITS

                                     The Brazilian mission met also with the Minister for Foreign
                                   Affairs, Dr. Vivian Balakrishnan who shared with the delegates
                                     the trajectory of Singapore-Brazil ties and how these may
                                     determine new levels of joint efforts, technical exchanges
                                    and bountiful investments, thus elements that will drive the
                                    new economy, the information and innovation realm and the
                                          ensuing prosperity of the people of both nations.
Dr. Vivian Balakrishan, Minister
for Foreign Affairs

ceived help from the Trade & Economic          The      wealth                               Minister’s Office, about what Singapore
section of the Embassy of Brazil toward        of experience                                 aims to achieve decades from now and
securing key meetings with Singapore’s         accumulated                                   the preconditions that will have to be
authorities and players in the field of        by Singapore                                  met for those aims to turn into reality,
capacity-building of students, workers,        in its trajec-                                in a holistic all-of-government approach.
managers and officials.                        tory that led                                    It is from this wider perspective en-
  The delegates met Ambassador Flávio          to its joining                                compassing many Ministries, national
S. Damico, who briefed them thoroughly         the       devel-                              initiatives and translational collabora-
on the differences between Brazil’s edu-       oped nations                                  tions, that the Brazilian mission met also
cation and Singapore’s quality schooling       a quarter of a                                with the Minister for Foreign Affairs of
and training. The mission then held talks      century ago                                   Singapore, Dr. Vivian Balakrishnan. The
at the Lee Kuan Yew School of Public           is something                                  latter shared with the delegates the tra-
Policy, the think-tank that prepares the       that can be HE Ong Ye Kung, Minister          jectory of Singapore-Brazil ties and how
                                                                for Education
leaders of Singapore’s efficient state         shared with                                   these may determine new levels of joint
machinery in its search for enhanced           other nations. The Singapore Coopera-         efforts, technical exchanges and bounti-
outcomes.                                      tion Enterprise is the statutory board        ful investments, thus elements that will
  More directly related to actual teach-       that provides consulting abroad, by link-     drive the new economy, the information
ing, the visit to the Academy of Singa-        ing the experts from a given relevant         and innovation realm and the ensuing
pore Teachers proved fruitful, as its Di-      branch of Singapore’s government with         prosperity of the people of both nations.
                                               the interested foreign party. The Bra-
rector expounded on the professional
development of teachers. Here’s a ca-
                                               zilians had a fruitful exchange of ideas      Private Sector Revenue
                                               about how to bring some of that exper-        The private sector will generate the
reer path that in Singapore is not tied
                                               tise and training to Brazil as a means of     revenues that will enable this transfor-
to the number of years spent in a class-
                                               injecting new ideas into the upgrading of     mation, but the public sector will need
room but rather based on merit, results,
                                               the public sector managers and profes-        fine-tuning in order to direct society and
continual training and commitment to
                                               sionals in various states of Brazil.          business into a sustainable path. The
the use of new methods and technolo-
                                                  Training of a competitive workforce        mission from Brazil held talks therefore
gies. Another essential meeting was led
                                               and management cadres is a desirable          with the Head of Civil Service and Per-
by the Minister for Education, H. E. Mr.
                                               outcome, but how does it fit into a coun-     manent Secretary for Strategy (under
Ong Ye Kung. The Minister elaborated on
                                               try’s long-term targets? The delegation       the Prime Minister’s Office), Mr. Leo Yip.
the vast resources and initiatives under
                                               heard from the Centre for Strategic Fu-       Likewise, more insights were shared with
his portfolio, deemed a key component
                                               tures, under the purview of the Prime         the delegates by Permanent Secretary
of Singapore’s success story.
                                                                                             Loh Khum Yean, from the Public Service
                                                                                             Division, tasked with delivering qual-
                                                                                             ity from within the public administration
                                                                                             circles.
                                                                                                The delegation returned to Brazil thus
                                                                                             with a far better understanding of what
                                                                                             nation-building entails. Both teachers
                                                                                             and authorities will need new skills and
                                                                                             new methods geared toward innovation
                                                                                             and efficacy of outcomes. Citizens, busi-
                                                                                             nesses and government in its totality
                                                                                             will need to come together for a drastic
                                                                                             change in human resources to occur,
                                                                                             on a journey that Singapore can assist
                                                                                             by virtue of its excellence in education
The mission met HE Chan Chun Sing, Minister for Trade & Industry (5th from right)
                                                                                             scores and excellence in governance.

                                                                                    It’s Time for Brazil in Singapore 2019 15
VISITS

‘Santos Export’ Mission:
Channelling Efforts into Ports by Carlos Brian Pheysey
  Delegation from Santos Export, a private sector forum, examined the Singapore
model for port management and met leading maritime technology and service providers
                                                                                              dressing a key HR need beyond
                                                                                              any digital wonders.
                                                                                                 Speaking of digital break-
                                                                                              throughs, the delegates were
                                                                                              treated to a technical presen-
                                                                                              tation at CrimsonLogic, a com-
                                                                                              pany that has provided numer-
                                                                                              ous e-Govermnent solutions to
                                                                                              statutory boards on the island
                                                                                              and has launched itself globally
                                                                                              as a provider to other nations
                                                                                              requiring electronic automa-
                                                                                              tion of services, infrastructure,
                                                                                              trade and other fronts.
                                                                                                 The Enterprise Singapore also
                                                                                              scheduled a string of presen-
                                                                                              tations by automation provid-
                                                                                              ers, e-commerce outfits and
                                                                                              trading companies that have
                                                                                              gone on-line, all within a morn-
                                                                                              ing of briefings administered
Senator Wellington Fagundes, Congressman Júnior Bozella and Ambassador Flávio S. Damico       at the Embassy of Brazil itself.

P
                                                                                      In the afternoon, the delegates visited
      orts in Brazil have long been hob- ways board), various private service pro-
                                                                                      ST Engineering, which acquainted them
      bled by bottlenecks that hamper viders and other executives and experts
                                                                                      with electronic systems, sensors and
      the country’s exports. A lack of likewise. The meetings were arranged
automation and innovation, along with under the auspices of the Enterprise infocomm links between vessels, ports,
yet timid privatisations and an insti- Singapore branch office in São Paulo, technicians, officials and freight opera-
tutional framework still short of some along with help from the Trade Section tors.
benchmarks of the 21st century, have          of the Embassy of Brazil in Singapore.
dogged the logistics sector, prompting           First and foremost in the programme        Pier71: Innovations
thus much urgent soul-searching among         stood PSA, the company that operates          and Start-ups
public and private decision makers.           the world’s largest transhipment hub,         Another morning saw the mission at
  Among numerous efforts by various           rendering Singapore as one of the top-        the Pier71, a hub that acts as accel-
entities to break this gridlock, a private-   most global ports. There are no two           erator for maritime innovations and
sector forum was set up, termed “San-         ways about its slogan: “PSA: the World’s      start-ups. Once more, young entrepre-
tos Export” for taking as its centrepiece     Port of Call”. From its base at the conflu-   neurs pitched to the Brazilians their e-
the country’s main port, Santos, but          ence of the Indian and Pacific Oceans,        platforms and analytical tools designed
then extending its deliberations to other     it has acquired terminals in other con-       for the fine-tuning, swiftness and intel-
Brazilian ports farther south and north       tinents, leading to hopes that some-          ligent allocation of shipments, dockings,
as well. Over the years, Santos Export        day it shall operate a terminal in Brazil,    storage, pricing, etc. The range present-
has been examining successful stories         thus easing congestion and imparting          ed catared thus to a wide spectrum of
of global ports, often staging missions       lessons in digital automation and effi-       needs of the private-sector members of
to visit them with a view to gleaning         ciency.                                       the mission.
ideas that work.                                 The tour went on to visit the MPA, the        Yet, for all the talk about digital appli-
  Thus, in preparation for its October        Maritime and Port Authority. Not only         cations, ports also contend with physical
forum, in September a “Santos Export”         does this statutory board set the frame-      constraints, land allocation and a need
delegation headed to Singapore, com-          work for land leases and all regulatory       for optimisation of areas. A key driver for
prising a veritable Who’s Who of Brazil’s     parameters but it also plays a key role in    the planning of such spaces is Surbana
ports: associations of terminals and of       capacity-building through its MPA Acad-       Jurong, a consulting firm closely linked
port operators, the Ministry of Infra-        emy, which runs a wide array of courses       to the Singaporean public sector and
structure, the ANTAQ (national water-         for technicians and specialists, thus ad-     geared toward maximising infrastruc-

16 It’s Time for Brazil in Singapore 2019
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