Inglot Cosmetics: How a small firm with vision successfully challenged established business rules - SPi Reports
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Inglot Cosmetics: How a small firm with vision successfully challenged established business rules
Inglot Cosmetics: How a small firm with
vision successfully challenged established
business rules
Sector Publishing Intelligence Limited (SPi) has been marketing business and market
research reports from selected publishers for over five years. SPi offers a personal service
to our customers with dedicated research managers who will work with you to source the
best report for your needs. Based in the UK, SPi is well positioned to coordinate our
customers' orders sourced from over 30 global report publishers.
We are pleased to present details of this report to assist your buying decision and
administrative process. You will find easy-to-use How To Buy information on the last page
of this document.
We look forward to being of service to you.
If you have bulk and/or recurring requirements, please get in touch - we can liaise with
publishers to obtain sample pages and negotiate discounts on your behalf.
Phone: +44 (0)1305 753769 or Email: office@sectorpublishing.com
Order at:
© Sector Publishing Intelligence
2 http://www.spi-reports.com/product/253771
Limited - 2019
or email us at office@sectorpublishing.comInglot Cosmetics: How a small firm with
vision successfully challenged established
business rules
Introduction
Inglot Cosmetics (Inglot), a Polish cosmetics company founded in 1983, has evolved from a company
known for selling cheap, powdery eye shadow trios in Polish supermarkets to one of the most
internationally recognizable Polish consumer brands. It has achieved this while financing its growth
solely with revenues from current operations and relying on word-of-mouth marketing.
Features and benefits
* This case study identifies the size, growth, drivers and leading players in the global make-up
market.
* Looks at the future growth prospects of the global make-up market with forecasts.
* Compares sales categories within the global make-up market.
* Examines the opportunities presented by Halal cosmetics.
Highlights
The global make-up market is driven by increasing demand for advanced and sophisticated cosmetic
products. While many Western cosmetics markets are reaching their saturation point, emerging and
developing economies present lucrative revenue opportunities. Halal cosmetics are rising as one of
the fastest growing consumer segments in the world.
Inglot Cosmetics started as a chemical producer and within only a few years, taking advantage of the
changing political situation in Poland, the company became a large cosmetics manufacturer with a
presence at all major beauty gatherings and events around the globe.
Within 20 years Inglot expanded rapidly and established its presence on six continents, in more than
57 countries. Its growth strategy relies solely on a franchise model. At present, Inglot is a record-
setter among Polish firms selling abroad. Its breathable nail polish formula, called O2M, became a
surprise hit with Muslim women.
Your key questions answered
* How is Inglot successfully challenging established business rules to fight for a place in a difficult
market?
* What are the threats and opportunities in global make-up market?
* Who are the main competitors and the main selling categories within the global make-up market?
* What are the main growth drivers of the global make-up market?
Additional Details
Publisher : Marketline
Reference : ML00017-027
Number of Pages : 26
Report Format : PDF
Publisher
Order at: Information :
© Sector Publishing Intelligence
http://www.spi-reports.com/product/253771 3
Limited - 2019
or email us at office@sectorpublishing.comMarketLine is a global publisher of company, industry and country information. Their clients operate
across a wide variety of industries and job functions and range from multinational corporations right
down to small businesses in both developed and developing economies.
MarketLine users enjoy access to content that is trustworthy, up to date and reasonably priced and
routinely turn to us as their first-stop resource for instantly accessible, reliable business information.
Order at:
© Sector Publishing Intelligence
4 http://www.spi-reports.com/product/253771
Limited - 2019
or email us at office@sectorpublishing.comTable Of Contents for Inglot Cosmetics: How
a small firm with vision successfully
challenged established business rules
● OVERVIEW
● Catalyst
● Summary
● OPPORTUNITIES IN GLOBAL MAKE-UP MARKET
● Global make-up market expected to grow with CAGR of 4.8%
● Face make-up sales generate over one third of market revenues
● L'Oreal leads global make-up sales
● Cosmetics sales driven by increasing demand for multi-purpose products
● Demand for Halal make-up increasing at double digit rate
● Lack of certification challenging growth of Halal market
● INGLOT: SMALL FIRM WITH BIG VISION
● Inglot riding the wave of Polish business creation
● Fast response to increased competition brought by liberalization
● Own distribution network brings better sales margins
● Betting on quality allows savings on advertising
● A bit of patriotism that makes financial sense
● Fashion brand quality almost at a drugstore price
● Freedom system offers over 3 billion combinations of colors
● INGLOT BECOMES ONE OF THE MOST RECOGNIZABLE POLISH CONSUMER BRAND
● Exploiting the potential of American markets
● Make-up prices tripled in Middle East
● Pray without worry with breathable nail polish formula
● Banking on increasing consumer affluence in Asia-Pacific
● Expansion model hinged on franchising proves profitable
● Inglot breaks the pattern and becomes one of the most recognizable Polish consumer brands
globally
● Inglot's revenue increased by 40% in 2011
● Concerns about the future after Mr. Inglot's sudden death
● CONCLUSIONS
● Challenging established business rules to fight for a place in a difficult market
● Inglot proves small brand can succeed in a highly competitive industry
● Change of ownership may challenge Inglot's further growth
● APPENDIX
● Definitions
● Sources
● Further Reading
● Ask the analyst
● About MarketLine
● Disclaimer
Order at:
© Sector Publishing Intelligence
http://www.spi-reports.com/product/253771 5
Limited - 2019
or email us at office@sectorpublishing.comHow to Buy...
Inglot Cosmetics: How a small firm with vision successfully challenged
established business rules
Option 1 - Online
Go to our website and pay online with any major debit or credit card:
http://www.spi-reports.com/product/253771
Option 2 - Request a Proforma Invoice
Fill in the details below, and either Scan this page and email it to us at office@sectorpublishing.com
or Fax it to us at +44 (0)1305 791844.We will send you a Proforma Invoice and deliver your report on settlement.
Your Name:
Job Title:
Your Email:
Your Contact Phone:
Company Name:
Address:
Post/Zip Code:
Country:
P.O. Number:
Any Other Instructions:
Pricing Options: (please tick one)
$495 | Single User Price
$1237 | Global License Price
Payment Options: (please tick one)
Online Credit Card (we will email you the invoice with a payment link)
Direct Wire Transfer (we will email you the invoice with our bank details)
Authorising Signature:
Option 3 - Phone Us on +44 (0)1305 753769
We will be delighted to give you our personal attention.
Order at:
© Sector Publishing Intelligence
6 http://www.spi-reports.com/product/253771
Limited - 2019
or email us at office@sectorpublishing.comYou can also read
