Instagram Styling 2020 - Social Media - Ultra Creative
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Social Media
Instagram Styling 2020
This report highlights the visual trends on the platform, serving as inspiration to
brands as they plan 2020 social content strategies.
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Analysis
According to eMarketer, Instagram remains
the world’s second-largest social platform,
with 107.2 million monthly users as of 2019.
Its ad revenue surpassed YouTube’s at $20bn
last year, which accounted for more than a
quarter of Facebook’s overall 2019 revenue.
In an era where digital privacy has
emerged as a top concern for consumers,
social feeds reflect surveillance and secrecy
Chuck's Inst agr am
with imagery shot from a bird's-eye view
angle. The winning hi-lo formula, known as
Premium Mediocre, has now hit mass, with
influencers and brands alike taking to Aimee S o ng's Inst agr am
bodegas and supermarkets for campaigns
and #ootd posts.
Constant connectivity and digital addiction
has created a need for digital wellness, and
visuals are catching up. Instagram posts
heavily feature content reminding followers to
take breaks from their feeds and consciously
check in with themselves.
We scoured the platform for the most
pervasive visual trends dominating our feeds.
Here are the top 10 to know for 2020 social
planning.
Mansur Gavr iel's Inst agr am
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Digital Wellness
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Recess' Inst agr am
T he Co nver sat io nalist 's
Mo nki's Inst agr am Inst agr am
Prioritising the digital wellness of their audiences, brands use graphics
to encourage social media breaks, while pushing viewers to remember
to take care of themselves. Followers are told to go offline, read more
books and mute their phones. Shine Text, which grew from a daily
motivational texting service to a self-care app, now allows users to
connect with a community of people who want to place self-care first.
Rit ual's Inst agr am
S uper go o p's Inst agr am
Premium Mediocre
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PUMA S po r t st y le's
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E mily Rat ajko wski's Mar ie Wibe Jed ig's
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As the Premium Mediocre trend picks up speed, brands and influencers
start to adopt the trend by glamourising ordinary places in posts. Emily
Ratajkowski’s line was shot in a bodega, while Gelareh Mizrahi leveraged
bodegas as a merchandising tool with designer handbags
juxtaposed next to everyday staples. Influencers have taken this as
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inspiration, opting for supermarket-style backdrops to highlight their
Rihanna's Inst agr am #ootd.
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Surveillance
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S upr eme's Inst agr am
1 0 0 T hieves' Inst agr am CDG's Inst agr am
A heightened awareness of data breaches and privacy concerns has
translated into the fashion arena. Brands style campaigns around the
idea of surveillance, with subjects captured through mock security
camera footage from an elevated height and from behind. An intense
flash or the graininess of the photo can add an additional element of
mysteriousness or authenticity to an image.
Jo hn Yuy i's Inst agr am
Jane Chuck's Inst agr am
Museum Curation
Cult Gaia's Inst agr am
Ugg's Inst agr am
Fila's Inst agr am Aeso p's Inst agr am
Products are styled to resemble museum curations with the use of
unique, minimal structural objects. There’s a thoughtful approach to
displaying the products on blocks and columns with a balance of
geometric styling. Incorporate different textures into the layout, keep it
minimal, or inject some humour by featuring products with Renaissance
sculptures.
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Lo ewe's Inst agr am
Meme Tagging
Daily H ar vest 's
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S uper go o p's Inst agr am
Bullet in's Inst agr am Fo llain's Inst agr am
An evolution of the omnipresent meme trend, brands are using viral
photos to create content that conveys their product message in an easily
digestible format. These memes are relatable, humorous and easy to
reproduce, riffing off Instagram's tagging feature. It is key to keep a pulse
on timely pop culture references, as these viral photos come and go just
as quickly.
Bullet in's Inst agr am
Pr ima's Inst agr am
Space Age
Ad o be Pho t o sho p's
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S t ar f ace's Inst agr am
Puma S po r t st y le's H er o n Pr est o n's
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While the climate crisis keeps young consumers focused on the planet,
brands look to the extra terrestrial for stylistic inspiration. Through
distinct backdrops of outer space, marketers explore the universe with
surreal campaign and social imagery of everyday situations in a celestial
setting. With Elon Musk pushing the idea of life on Mars, these imageries
are constructing a vision of that future.
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Reebo k Classic's
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Self-Care Guides
Gir ls’ N ight In's
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CLE O Malay sia's
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O h S ebenar 's Inst agr am S hine's Inst agr am
With burnout on the rise, self-care and mental health awareness has
exploded on social media. Psychologists are gaining traction on the
platform, offering digestible self-help guides. Jenny Odell’s bestselling
book, How To Do Nothing, popularised the idea of resisting the attention
economy by being more intentional. Brands and media companies are
Wo man Wr it ing's
increasingly urging users to take time off and care for themselves.
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S ighswo o n's Inst agr am
Rainbow Lens Flare
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S uper go o p's Inst agr am
O ut d o o r Vo ices'
Inst agr am Dauphinet t e's Inst agr am
Brands and influencers are playing with lens flare effects to create a
natural rainbow cast on social imagery. This has resulted in a dreamy
layer to otherwise ordinary product shots, allowing these images to
stand out from the sea of sameness on the feed. These images are best
taken outdoors or in a room with a lot of natural light to achieve a
natural lens flare.
Mo o n Juice's Inst agr am
O ut d o o r Vo ices'
Inst agr amThe Shield
S o phia Chang's
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Ganna Bo gd an's
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Co ur t ney T r o p's
Inst agr am Cik Mar iam's Inst agr am
In 2018, face framing was a trend for influencers to showcase their
looks. This has since shifted to influencers shielding their faces to
represent the increased pressure and constant scrutiny from audiences,
resulting in high rates of body modifications in young women. These
influencers have found a way to shield themselves from not just the sun,
Clair e Mar shall's
but also the mounting pressures of the platform without actually leaving
Inst agr am it.
Babba C River a's
Inst agr amRippled Water
Rit ual's Inst agr am
S usan Alexand r a's
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Milk Makeup's Inst agr am Glo ssier 's Inst agr am
This stylistic trend creates a ripple effect when products are submerged
in water. The imagery is reminiscent of a bright summer day, evoking a
sense of nostalgia and fun, while adding texture to the overall finish.
Beauty brands are early adopters of this trend, showcasing the
consistency of their product and embedding symbols that reflect
lightness and fluidity.
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Michelle Phan's
Inst agr amRelated Reports
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