Mount Royal University - Institutional Logo Graphic Guidelines
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Mount Royal University
Institutional Logo Graphic Guidelines
Revised December 14, 2011
Mount Royal University Institutional Logo Graphic Guidelines 1
Contents
Logo Permission 1 Permission to use the Mount Royal University name, seal (crest), logo and official marks
Introduction 2
The Mount Royal University name, seal (crest), logo, and other official marks are legally registered trademarks and can
Logo components 3
only be used on official materials and communications produced by the University.
Clear space 4
Minimum size 5 All uses of the above words, symbols and graphics must have prior, written approval from the University.
Horizontal variation 6
This applies to all forms of promotions, products, merchandise or externally produced communication, including
Colour palette 7 printed materials such as internal and external posters, brochures and fliers, imprinted merchandise, videos, films,
Mount Royal typeface 8 television, radio, and digital images and media, such as the internet, web sites, DVDs, CDs, etc.
Icon as a graphic element 9
For more information on appropriate use of the Mount Royal University name, seal, logo and official marks, and to
Logo on backgrounds 10
facilitate approvals for their use, contact the Director of Marketing, Lucille Gnanasihamany (403.440.6005) or the
Calgary designation 11 Director of Communications, Peter Brodsky (403.440.8885).
Improper logo use 12
Use of the University crest on official University documentation and applications
Stationery 13
Sub-brand guidelines 14 As the corporate seal, the University crest is to be reserved for official documents and applications. It is not to be
used in place of the logo.
Mount Royal University Institutional Logo Graphic Guidelines 2
The Mount Royal logo reflects our new direction as a university as well as our almost 100-year tradition in higher
education. The three folding forms represent open books – classic symbols of education and learning. They also reflect
open doors – suggestive of possibilities, opportunities and access to higher education, all core principles of Mount
Royal University. The three forms unite to present the letter “M,” representative of Mount Royal, and its integrated
academic community of students, faculty and staff. Together, the three forms also create a subtle maple leaf form,
denoting the strong Canadian legacy, profile and aspiration of Mount Royal University -- our past, present and future.
Finally, integrating the founding date at the visual foundation of the logo underscores our history as a leader in higher
education. These characteristics give the logo a dynamic, distinguished and national academic presence.
It is important for us to project these qualities through our logo and in all of our marketing and communications. Each
piece we create, whether written or visual, printed or electronic, makes a statement about who we are. For this
reason, basic rules for proper use and consistent design have been developed to maintain the integrity of our logo.
The following graphic guidelines provide a detailed overview of the Mount Royal University logo. They outline the
basic graphic components of our logo, its proper use, corporate fonts and colour palette.
Note: These guidelines do not cover Mount Royal’s Face to Face brand. For brand guidelines, please refer to
mtroyal.ca/facetoface/toolsresources
Questions about the logo? E-mail ulogo@mtroyal.ca
Mount Royal University Institutional Logo Graphic Guidelines 3
Logo components
The Mount Royal logo consists of three
elements: the icon, the institutional name and
the founding date.
When using the Mount Royal logo, these
elements must always appear together and
in unity, and not dismantled or presented
separately.
The proportions between the icon, the name
and the founding date must never be altered.
A horizontal variation of the logo has been
Icon
created for use only on materials with space
restrictions. See page 6 for details.
It is possible to create a graphic element from
the icon. See page 8 for details.
Institutional
name
Founding date
Do not alter the proportions
between the icon, the name
and the founding date.
Mount Royal University Institutional Logo Graphic Guidelines 4
Clear space
Clear space is the minimum area around the
logo which must be kept free of any other
graphics or text. It is needed to ensure the
logo has enough visual breathing room to live
within a given space and with other graphic
elements.
The clear space unit is equal to the size of the
letters in the words “Mount Royal.” X X
Note - This is the minimum recommendation,
and more clear space is preferable.
Marathon
X
X X
Do not put any text, graphics or
logos in the clear space around
the logo.
Mount Royal University Institutional Logo Graphic Guidelines 5
Minimum size for electronic media
70 pixels high ( at 72 dpi )
Minimum size
The minimum size of the logo is based on
the height of the icon.
A horizontal variation of the logo has been
created for use only on materials with
space restrictions. See page 6 for details.
For conventional printing, use the Minimum size for print
measurement in millimetres. Minimum size( (Including founding date)
19mm high at 300 dpi )
For digital purposes, such as web or For print: 14 mm (0.55”) high at 300 dpi
PowerPoint, use the pixel measurement. For digital: 60 px high
The logo cannot be any smaller than these
values, because it would be difficult to
read.
Note - These are the minimum Sizing (Excluding founding date)
recommendations. A larger logo is preferable.
For print: 10 mm (0.39”) high at 300 dpi to a
maximum of 14mm (0.55”)
For Digial: No smaller than 40 px high to a
maximum of 60px
Mount Royal University Institutional Logo Graphic Guidelines 6
Horizontal variation (limited use only)
Mount Royal’s institutional logo (shown on
page 3) is the default logo and should be
the first choice for all materials.
However, some materials have space
restrictions. For example:
• digital applications such as web pages,
web banner ads smaller than 60 pixels
in height, and e-mail may require a Sizing (including founding date)
smaller version of the logo.
• branded merchandise such as pens For print: 9 mm (0.35”) high at 300 dpi to a
may require a horizontal version. maximum of 14mm (0.55”)
For digital: 32px high.to a maximum of 60px high
For these applications only, a variation of
the logo has been created. You should only
use this version of the logo when you are
limited by the medium, parameters and
size of an item.
Sizing (excluding founding date)
Do not use this variation to create a sub-
brand logo. See page 14 for information on For print: 6 mm (0.24”) high at 300 dpi to a
sub-brand logos. maximum of 9mm (0.35”)
For digital: No smaller than 23 px high to a
maximum of 32px high.Mount Royal University Institutional Logo Graphic Guidelines 7
Colour palette
To add depth to logo applications, a colour
Mount Royal PMS : 307 100% 90% 80% 70% 60% 50% 40% 30% 20% 10%
palette has been created for use in printed CMYK : C100 M20 Y4 K18
Light Blue
and digital materials. These colours are RGB : R0 G122 B165
HTML : #007AA5
taken from the Mount Royal logo. This chart
provides the colour values in PMS, CMYK,
Mount Royal PMS : 539
RGB and HTML colours. CMYK : C100 M58 Y23 K77
Blue
RGB : R0 G48 B73
HTML : #003049
Note: The colours shown here are only a
representation. To see actual colours, refer to
a Pantone colour swatch book.
Note: When using the logo be mindful of the print medium and For example: If using a colour copier or Document Services,
use the correct version of the logo to maintain colour standards. use the CMYK version. If using an outside printer for a two-
colour print job, use the PMS version.
Logo colour
The logo should appear in full colour but
grey-scale, reversed-out white and outline
versions have been created to address
different printing and design needs. These
variants are available in vector EPS, PDF,
PNG and JPG.
Full colour Black with 40% tint Reversed-out white with Reversed-out white with
Note: On photographic backgrounds, 50% transparent white 50% transparent white
the lighter portion of the icon appears in
50% transparent white, giving the image
a translucent effect. See page 9 for more Note: When using the reversed-out version of the logo
information. be sure to use the supplied PDF or PNG version of the
logo because the EPS version does not show the proper
transparencies outside of Adobe Illustrator.
Not sure which version to use? Please consult
Marketing and Communications or e-mail
ulogo@mtroyal.ca before print items are
produced to ensure the best possible results. Special outline version for
materials where transparency
is not possible.Mount Royal University Institutional Logo Graphic Guidelines 8
Mount Royal typeface
The Mount Royal typeface consists of two
Univers
font families: Univers, the primary font and
Requiem, the secondary font.
Use Univers for copy on institutional
materials, such as publications, brochures and
advertising. Arial — which is a standard font
available on most computers — can be used
as an alternate. Univers 45 Light Univers 47 Light Condensed
Univers 55 Roman Univers 57 Condensed
Univers 65 Bold Univers 67 Bold Condensed
Requiem
Requiem Fine HTF Roman Requiem Fine HTF Small Caps
Requiem Display HTF Roman Requiem Display HTF Small Caps
Requiem Text HTF Roman Requiem Text HTF Small CapsMount Royal University Institutional Logo Graphic Guidelines 9
Icon as a graphic element Watermark options
The icon element of Mount Royal’s logo can
be used on its own as either a watermark
or a pattern in applications such as brochure
covers, web backgrounds, PowerPoint
presentations, stationery, etc.
To create a watermark, the icon can be
cropped into and a tone-on-tone application Cropping Tone-on-tone effect
may be applied to the icon.
To create a pattern, vertically mirror the icon
and connect the reflections together. A tone-
on-tone application may also be applied.
Note on cropping the icon — Within the icon,
there are three folded shapes. Visually, the
most important part of each shape is the “V”
where the dark blue and the light blue meet
(see the diagram below).
“V” Cropping Tone-on-tone effect
“V” “V”
Pattern options
When cropping into the icon, you must keep
two of the icon’s three “V”s. Please see the
examples to the right.
Do not crop too much Tone-on-tone effect
into the icon.Mount Royal University Institutional Logo Graphic Guidelines 10
Logo on backgrounds
In some instances, the logo may need
to appear on a photographic, graphic or
illustrative background. Because some
visuals may be busy, please ensure the
background on which the logo sits is
simple and neutral enough to enhance
legibility. Refer to the examples on
the right.
Do not place the logo on
a busy background.Mount Royal University Institutional Logo Graphic Guidelines 11
Calgary designation National
Use one of these versions of the logo if
creating marketing materials for a national or
international audience. Both follow the same
clear space and minimum size rules outlined
on pages 4 and 5.
Calgary, Alberta
Calgary, Alberta
Calgary, Alberta
Guide for establishing the size and spatial
relationship between the Mount Royal logo
and the Calgary type. Calgary, Alberta International
Calgary, Canada
Calgary, CanadaMount Royal University Institutional Logo Graphic Guidelines 12
Improper logo use
The universal rule of thumb is to never alter
the electronic artwork in any way. Here are
some examples of what not to do with the
logo. Do not attempt to re-create the logo.
To obtain approved final art files, e-mail Do not rotate the logo. Do not distort the logo. Do not alter the relationship
your request to ulogo@mtroyal.ca between the icon, the name
and the founding date.
Questions about the logo?
E-mail ulogo@mtroyal.ca
MOUNT ROYAL
For a faster response, please type one of UNIVERSITY
the following subjects into the subject line 1910 THE CONSERVATORY
of your e-mail:
1. For design inquiries, subject line Do not alter the font Do not replace the Do not alter the font
should read Design in the name or the name. size in the name or the
2. For inquiries about stationery founding date. founding date.
template use, subject line should
read Template
3. For general use inquiries, subject
line should read General
Do not show the name Do not alter the colours of Do not change the positions
and the founding date the icon. Refer to page 6 to of the icon, the name or the
without the icon. view alternate versions of founding date.
the logo.
Do not distort the logoMount Royal University Institutional Logo Graphic Guidelines: Stationery 13
Institutional letterhead has been Stationery sample
developed for use by all faculties,
divisions, centres, institutes and
departments. Use this letterhead for all
external and internal letters.
A template has been created and is Enrolment Services
4825 Mount Royal Gate SW Calgary, AB, Canada T3E 6K6
available in two versions:
mtroyal.ca
• one with embedded logos and
formatting. This version can be used
February 24, 2010
to print directly onto standard paper
or into a PDF file. John Smith
Director
• one with formatting but no Company
7892 12 AVE SW
embedded logos. This version can Calgary, Alberta T3C 5R7
be used to print onto pre-printed
letterhead. Dear Recipient,
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam dignissim nulla vitae turpis consectetur eleifend. In
Bissett School of Business
venenatis enim ut nisi aliquet ac aliquet dui sagittis. Aenean malesuada odio sed quam dictum vel mollis leo laoreet.
The templates are available Pellentesque eget mi turpis, quis lacinia leo. Maecenas viverra nibh at lectus malesuada at lobortis neque lobortis. Mount Royal University
on the common drive under Aliquam eget dolor leo. Duis ornare, nibh nec accumsan auctor, augue nulla ultrices nulla, at gravida ante nibh non eros. 4825 Mount Royal Gate SW Calgary, Alberta, Canada T3E 6K6
MRULOGOS/MRU_Templates. Phasellus dui ipsum, tincidunt vel aliquam sed, ullamcorper quis urna.
Pellentesque varius lacinia elit, et gravida diam ultricies blandit. Proin ut diam
lacus, vel pharetra mauris. N sagittis. Aenean malesuada odio sed quam dictum
vel mollis leo laoreet. Pellentesque eget mi turpis, quis lacinia leo. Maecenas
viverra nibh at lectus malesuada at lobortis neque lobortis. Aliquam eget
dolor leo. Duis ornare, nibh nec accumsan auctor, augue nunc pellentesque
pellentesque orci, et sodales magna consequat vel. Integer nec auctor lorem.
Donec convallis interdum lacinia. Maecenas in diam ligula. Morbi rutrum pulvinar
arcu. Proin in ipsum at elit elementum bibendum in quis mauris. Mauris porta enim sem, ut lobortis quam. Cras quis
sapien in velit dictum pharetra vel a tellus.
Fusce ac turpis vitae erat posuere luctus a non lorem. Sed eu pellentesque lorem. Sed mauris nisl, accumsan sit amet
Sincerely,
Dr. Jane Doe
Associate Professor
School of Nursing
Faculty of Health and Community Studies
John Doe 4825 Mount Royal Gate SW
Title Calgary, AB, Canada T3E 6K6
t. 403.440.8945 c. 403.844.5818
bcnnursing@mtroyal.ca
mtroyal.ca/nursing
Envelopes and Business Cards: There is a standard
Mount Royal University format. Contact Document
Services to place your order.Mount Royal University Institutional Logo Graphic Guidelines: Sub-brands 14
Sub-brands
The Institutional logo and sub-brands
To position Mount Royal University strongly on the national and international stage, only the Mount Royal logo is to
be used on institutional business, marketing and communications materials.*
Sub-brands for Mount Royal divisions, faculties,
centres, institutes and departments have been
created by the Design Studio in Marketing and To help identify individual faculties, divisions, centres, institutes and departments within Mount Royal, a sub-brand
Communications.
logo treatment has been created that combines the Mount Royal University logo with an area’s name in type. Please
If a sub-brand needs to be developed for an area see the next page for examples of these sub-brands.
within the university, that request should be
made through your Relationship Manager.
Sub-brands are to be used only on marketing and communications materials such as brochures, posters and pull-up
If you plan to use your sub-brand logo on
materials where space may be limited (such as banners. Do not use sub-brands on institutional materials such as letterhead, business cards, envelopes or e-mail
apparel), you much submit a request to your signatures (see page 13 for guidelines on stationery.)
Relationship Manager for a vertical version of
the sub-brand logo.
Do not use any old logos that were developed for individual areas of Mount Royal in the past. You can request that
If you’re not sure who your RM is, please send
the visual icon of an old area logo be adapted into a graphic element for use on marketing materials such as posters,
a request to Lucille Gnanasihamany for that
information. flyers, pull-up banners and Omnivex screens.
Questions? Please contact ulogo@mtroyal.ca
* Mount Royal’s centennial logo will appear on institutional materials until the end of centennial celebrations in December, 2011. The centennial logo is
not a sub-brand — it is an institutional recognition of Mount Royal’s 100 year history.Academic
Mount Royal University Institutional Logo Graphic Iniskim Centre
Guidelines: Sub-brands Development 15
Centre
Clear space and minimum size
The clear space and minimum size rules that The Conservatory
This page illustrates how the sub-brand Bissett School
logo treatment positions Mount Royal’s institutional logo next to the
are outlined on pages 4 and 5 are also to be name — in type — of a faculty, division, centre, institute or department. of Business
applied to the sub-brands.
Academic
Academic Iniskim Centre Development
Development Centre
Centre Department of Mathematics, Career Services
Physics and Engineering
Guide for establishing the size and spacial
relationship between the Mount Royal logo and
the name of a faculty, division, department,
centre or institute. The Conservatory Bissett School
of Business
Alumni Institute for Scholarship
of Teaching and Learning
Sub-brand logo variations
Academic
The preferred version for all sub-brand logo
Development
use is the horizontal version. If space is
Department of Mathematics, Career Services
limited (for example, whenCentre
creating items
Physics and Engineering
such as branded apparel like a lapel or
shoulder badge), you should contact your
Relationship Manager to request a vertical
version of your sub-brand logo.
If you’re not sure who your RM is, please
send a request to Lucille Gnanasihamany for
that information. Alumni Institute for Scholarship
of Teaching and LearningYou can also read
