RATE CARD 2020 Rate Card No. 33, valid from 1 January 2020 - Abenteuer und Reisen
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RATE CARD
2020
Rate Card No. 33, valid from 1 January 2020.CONTENT
Portrait and Readership ................................................................................... 3 Loose Inserts ..................................................................................................... 8
Basic Rates and Discounts................................................................................. 4 Glued-on Inserts ................................................................................................ 8
Schedule ............................................................................................................ 4 Bound-in Inserts ................................................................................................ 9
Advertisement Rates ......................................................................................... 5 Orders and Delivery Terms ................................................................................ 9
Advertorials ....................................................................................................... 5 Traveller’s Market ............................................................................................ 10
Advertisement Sizes .......................................................................................... 6 General Details ................................................................................................ 11
Technical Facts .................................................................................................. 7 Contact ........................................................................................................... 12
2RATE CARD 2020 | ABENTEUER UND REISEN
PORTRAIT AND READERSHIP
to spa and seaside resorts – that is the world we inhabit. Acknowledged country experts and
well-travelled journalists provide exclusive, authentic profiles of the destinations they visit
and highlight hotels, restaurants and attractions that they have checked out in person.
“ABENTEUER UND REISEN” is a quality guide for all those, who don’t want to go with the mass-
ABENTEUER UND REISEN market flow, but attach importance to quality, authenticity and singularity. In an increasingly
Our writers and photographers report 10 times a year on their adventures, experiences and contradictory and time-consuming online environment inhabited by travel blogs, hotel ratings
unforgettable moments between Alaska and Zululand, Dubai and Shanghai. Pleasure trips, and anonymous travel “information”, “ABENTEUER UND REISEN” is the place to go if you are on
longhaul trips, activity travel, cultural trips, ocean cruises, wellness travel, nature trips, educa- the lookout for inspiration as well as reliable, fair and reporter-tested hotel and restaurant
tional travel, city and short trips, off-road travel, adventure and outdoor travel as well as trips recommendations to help you select the exceptional destination you wish to travel to.
Social demography ABENTEUER UND REISEN in % Index* = 100 Social demography ABENTEUER UND REISEN in % Index* = 100
Sex Range of interests
Male................................................................................................... 57 116 Very broad range of interests................................................... 35 230
Female.............................................................................................. 43 85
Expert’s breadth of knowledge
Age Very broad knowledge................................................................ 20 182
14 – 17 years ...................................................................................... 1 29
18 – 24 years...................................................................................... 7 78 Buyer typology, mobility
25 – 39 years................................................................................... 25 114 I enjoy staying at top-class hotels.......................................... 24 201
40 – 49 years................................................................................... 17 110
Vacation travel in the last 12 months
50 – 59 years................................................................................... 22 118
Several vacation trips.................................................................. 54 187
60 years and older ....................................................................... 28 91
Vacation destinations in the last 12 months
Education
Long-distance travel (North, Central, or South America,
University ........................................................................................ 29 165
Southern, Western, Eastern or Central Africa, Asia)........... 10 156
Household Netincome
Preferred types of vacation trips
3,000 Euro and more .................................................................. 60 127
Study or cultural trips................................................................. 36 161
3,500 Euro and more .................................................................. 51 148
Language-learning vacations................................................... 17 220
4,000 Euro and more .................................................................. 39 161
Hiking, backpacking vacations................................................. 33 132
5,000 Euro and more .................................................................. 23 183
Other active or sport vacations, e. g. golf vacations,
6,000 Euro and more .................................................................. 12 195
bicycle trips..................................................................................... 15 125
7,500 Euro and more ...................................................................... 2 91
City trips........................................................................................... 62 124
Socioeconomic status Guided groups with excursions or cultural activities...... 26 171
Step 1 (high)................................................................................... 19 191
Business or personal
Activity index Total number of flights in the last 12 months................... 56 159
Very active....................................................................................... 73 189 Long train trips in the last 12 months
in total.............................................................................................. 42 148
Innovation orientation
Innovators....................................................................................... 22 410 Buyer typology, consumption style, brand affinity
Trend-setters.................................................................................. 24 228 I am fascinated by luxury brands, and when possible,
treat myself to such products.................................................. 25 203
Charisma
Charismatic agenda-setters...................................................... 55 224 Orientation of values, attitude towards life
Learning about the world, other countries and cultures. 66 158
Sociodemographic base typology
Men, 40 years old and older, higher status (1 – 3).............. 26 195
Women, 40 years old and older, higher status (1 – 4)....... 17 92 * The affinity index is the share of the target group among the users of a medium in relation to the share
of the target group in the general population. An affinity index of 100 denotes ‘average affinity’. The
Source: Allensbacher Analysis of Advertising Media 2019 index thus describes the quality of the target group reached by the placement of an advertisement. 3RATE CARD 2020 | ABENTEUER UND REISEN
BASIC RATES AND DISCOUNTS
4c-advertisements: full page 13,100 €
Discounts: Discounts for a single advertiser and contractual year.
Frequency Quantity
3 ads + 3% 3 pages + 5 %
5 ads + 5% 5 pages + 10 %
7 ads + 7% 7 pages + 12 %
10 ads + 10 % 10 pages + 15 %
Publishers receive a special discount of 25 % for advertisements.
Agency commission: 15 %
SCHEDULE
Closing date Delivery date for loose inserts,
Issue no. Publication date Deadline printing material
and cancelation date ound-in and glued-on inserts
b
3/2020 28.01.2020 04.12.2019 19.12.2019 09.01.2020
4/2020 03.03.2020 20.01.2020 31.01.2020 13.02.2020
5/2020 07.04.2020 20.02.2020 06.03.2020 19.03.2020
6/2020 12.05.2020 25.03.2020 07.04.2020 22.04.2020
7– 8/2020 16.06.2020 28.04.2020 11.05.2020 25.05.2020
9/2020 04.08.2020 23.06.2020 03.07.2020 16.07.2020
10/2020 08.09.2020 28.07.2020 07.08.2020 20.08.2020
11/2020 13.10.2020 01.09.2020 11.09.2020 24.09.2020
12/2020 10.11.2020 29.09.2020 09.10.2020 22.10.2020
1 – 2/2021 08.12.2020 27.10.2020 06.11.2020 19.11.2020
4RATE CARD 2020 | ABENTEUER UND REISEN
ADVERTISEMENT RATES
Sizes in page fractions Type area sizes in mm Bleed sizes (mm)* Rates in EUR
width height width height
Double page ** ** 26,200 €
IFC + page 3 ** ** 28,800 €
Full page 13,100 €
182 246 210 280
IFC or OBC 14,400 €
1/2 page upright 90 246 105 280
6,500 €
page horizontal 182 122 210 141
1/3 page upright 59 246 74 280
4,300 €
page horizontal 182 80 210 99
1/4 page upright 43 246 57 280
page horizontal 182 60 210 70 3,200 €
2 columns 90 122 – –
** Bleed on all sides 3 mm
** Advertisement not to be laid out in double-page format but rather as two single pages with a 3 mm trimmed edge on both pages (including binding); 5 mm motif overlap at the binding, approx. 10 mm text free at binding.
The prices specified in the rate card are net and subject to the respectice statutory value added tax.
ADVERTORIALS
These paid-for advertising pages are presented in an editorial format and are individually designed for each client. Advertorials must be clearly labeled as adverts.
The client supplies all images and copy.
Closing Date for booking and material: 4 weeks before the closing date of advertisements.
Ad rate in EUR Layout/Design in EUR Total cost in EUR
Half page 6,500 € + 500 € = 7,000 €
Full page 13,100 € + 1,000 € = 14,100 €
Double page 26,200 € + 2,000 € = 28,200 €
Ad rates are discountable and we give agency commission. The costs for layout and design are not eligible for discounts and commission.
The prices specified in the rate card are net and subject to the respectice statutory value added tax.
5RATE CARD 2020 | ABENTEUER UND REISEN
ADVERTISEMENT SIZES
Double page Full page 1/2 page upright 1/2 page horizontal
S: 390 x 246 mm S: 182 x 246 mm S: 90 x 246 mm S: 182 x 122 mm
A: 420 x 280 mm A: 210 x 280 mm A: 105 x 280 mm A: 210 x 141 mm
1/3 page upright 1/3 page horizontal 1/4 page upright 1/4 page horizontal 1/4 page 2 columns
S: 59 x 246 mm S: 182 x 80 mm S: 43 x 246 mm S: 182 x 60 mm S: 90 x 122 mm
A: 74 x 280 mm A: 210 x 99 mm A: 57 x 280 mm A: 210 x 70 mm
Bleed on all sides: 3 mm
S: Type area sizes
A: Bleed sizes
6RATE CARD 2020 | ABENTEUER UND REISEN
TECHNICAL FACTS
Trim size Line pictures
210 mm width, 280 mm height, 3 mm bleed on all sides. Live matter should be at least 1.200 dpi
10 mm removed from trimming edge (Double page: 5 mm motif overlap at the binding,
approx. 10 mm text free at binding).
Raster screen
200 lpi
Type area size
182 mm width, 246 mm height
Typeface
Multiple Master, Doppel Byte, True Type or fonts like bold or italic
Printing method should not be used. All fonts used must be embedded in the PDF.
Cover: sheet offset, Inside: rotary offset
Printing material
Paper Digital data approved for printing are to be sent to the ad department:
Cover: 300 g/sq m white glossy photoprint
Inside: 90 g/sq m semimatt photoprint (lumi silk) Heike Tarach-Hoffmann / Stefanie Roeder
Tel.: +49 (0)6172 670-842/-843
Fax: +49 (0)6172 670-871
E-Mail: ar.anzeigenservice@wdv.de
Binding
perfect binding
Digital data
PDF/X-1a
Colours
With crop marks.
ISOcoated v2 300 (ECI), CMYK
Pictures
Colour or grey scale pictures min. 300 dpi
7RATE CARD 2020 | ABENTEUER UND REISEN
LOOSE INSERTS
Loose inserts are loose inserted brochures / leaflets in a magazine. Bookings: Full print run or parts of the circulation
Rates Full Parts of circulation Size: Minimum size: 95 mm width, 145 mm height
Maximum size: 200 mm width, 270 mm height
per ‰ printrun (e. g. paid subscription)
Oversize inserts: maximum 200 mm width, 305 mm height
up to 20 g single weight 95 € 115 €
Weight:
up to 30 g single weight 105 € 125 € 2-page insert: minimum 135 g/sq m
up to 40 g single weight 110 € 130 € 4-page insert: minimum 115 g/sq m
8-page insert: minimum 80 g/sq m
up to 50 g single weight 115 € 135 € 2-page oversize inserts: minimum 250 g/sq m
Higher weights on request. Product size: maximum 2 mm
The prices specified in the rate card are net and subject to the respectice statutory value added tax.
Technical details: Processing is mechanical. Loose inserts must consist of one part
or should hold together by envelopes, by bond etc. If loose inserts contain
Binded or oversized supplements are possible for a surcharge of 20 %. a reply card, than the card have to be closed parallel to the gutter of the insert,
Loose inserts are not discountable, but we give agency commission. so that a mechanical processing is possible. Loose inserts are inlayed with the longest
Technical costs are not subject to any discounts; no agency commission payable. closed side parallel to the magazines gutter.
GLUED - ON INSERTS
Glued-on inserts are sticked on a carrier advertisement (full-page) in a way, so that it Bookings: Full print run
is possible for the interested person to remove it easily.
Size: Minimum size: 55 mm width, 75 mm height
Rates per ‰ Rates Maximum size: 160 mm width, 210 mm height
Reply cards 47 € Weight: Reply cards 150 g/qm
Brochures (max. 20 g) 74 €
Position: Minimum 30 mm and maximum 45 mm from the print gutter.
Minimum distance from head- or base-bleed 35 mm. A copy of the carrier
Other glued-on inserts on request.
advertisement with a mark of the requested glue position is necessary.
The prices specified in the rate card are net and subject to the respectice statutory value added tax. Glued-on inserts are standard sticked on a right hand page.
Glued-on inserts are not discountable, but we give agency commission. Technical details: Glued-on inserts are sticked mechanical in the print gutter.
Technical costs are not subject to any discounts; no agency commission payable. The Sizing is parallel to the gutter of the magazine.
8RATE CARD 2020 | ABENTEUER UND REISEN
BOUND - IN INSERTS
Bound-in inserts are bounded brochures/leaflets of an advertiser in Bookings: Full print run
the magazine. They are fully fashioned and delivered by the client.
Size: Minimum size trimmed: 105 mm width, 148 mm height
Rates per ‰ Rates Maximum size trimmed: 210 mm width, 280 mm width
Untrimmed deliverysize: 217 mm width, 292 mm height
2-page insert 89 €
front-bleed: 4 mm, gutter-bleed: 3 mm
4-page insert 100 € head-bleed: 3 mm, base-bleed: 9 mm
8-page insert 116 € Smaller size than trim size: Right side and base fully trimmed. 3 mm
12-page insert 137 € gutter-bleed, 3 mm head-bleed
16-page insert 147 € Weight:
4-page insert: minimum 100 g/sq m, maximum 200 g/sq m
Larger volumes on request. 8-page insert: minimum 70 g/sq m, maximum 150 g/sq m
The prices specified in the rate card are net and subject to the respectice statutory value added tax. 12-page insert: minimum 65 g/sq m, maximum 135 g/sq m
Technical details: Processing on the head. Bound-in inserts must be closed
Bound-in inserts are not discountable, but we give agency commission. on the gutter or on the base, but must not have staples.
Technical costs are not subject to any discounts; no agency commission payable.
ORDERS AND DELIVERY TERMS
Booking deadline: To the closing date. 3 legally-binding samples must be in our hands NEEF + STUMME GmbH
on receipt of order, four weeks before publication date at the latest. The order will be Attn. Michael Gartzke
obligatory for the publishing house not until the samples presentation and its accepti- Werk II
on. Lessingstraße 1
29378 Wittingen
Delivery: Ad specials must be packed on euro-paletts, so that the mechanical proces-
sing is possible. The paletts and the delivery note must be marked with the booked
title, the issue and the number of pieces and number of pallets. There is no control
after receipt of the inserts in the bookbindery.
9RATE CARD 2020 | ABENTEUER UND REISEN
TRAVELLER’S MARKET
This column offers place for your arranged classified advertisement. Advertise here your product, your service,
or your new travel catalogue.
i
The ad can be presented as a promotional image ad or in an editorial layout.
Advertisements are possible in the following standard formats:
All ads with a link
Height in mm 1 Column = 43 mm 2 Columns = 90 mm 3 Columns = 137 mm 4 Columns = 184 mm will be published on
abenteuer-reisen.de
20 120 € 240 € 360 € 480 €
for the period of
40 240 € 480 € 720 € 960 € the print edition!
60 360 € 720 € 1,080 € 1,440 €
80 480 € 960 € 1,440 € 1,920 €
120 720 € 1,440 € 2,160 € 2,880 €
240 1,440 € 2,880 € 4,320 € 5,760 €
The prices specified in the rate card are net and subject to the respectice statutory value added tax.
All advertisements are commissionable for advertising agencies with 15 %.
Discounts see frequency discount on page 4.
Consulting and Booking Printing Material
Sabine Dietrich, Phone: +49 (0) 6172 670-853 Digital data (PDF) approved for printing are to be sent to
Nurgül Kalkandelen, Phone: +49 (0) 6172 670-821 ar.anzeigenservice@wdv.de
Fax: +49 (0) 6172 670-875
anzeigen@wdv.de
10RATE CARD 2020 | ABENTEUER UND REISEN
GENERAL DETAILS
Publishing House Advertisement Manager Bank Accounts Frequency
wdv Gesellschaft für Medien & Alexandra Velte Deutsche Bank AG, Hanau ABENTEUER UND REISEN published
Kommunikation mbH & Co. OHG Phone: +49 (0)6172 670-854 IBAN: DE27 5067 0009 0040 9649 00 10 x per year
Siemensstraße 6 BIC: DEUTDEFF506
D-61352 Bad Homburg
Postfach 2551 Frankfurter Sparkasse
D-61295 Bad Homburg
Advertising Sales Manager IBAN: DE03 5005 0201 0000 7056 65
Sabine Dietrich BIC: HELADEF1822
Copy Price
Phone: +49 (0)6172 670-0 Phone: +49 (0)6172 670-853 ABENTEUER UND REISEN: 6 €
Fax: +49 (0)6172 670-144
Terms of Payment
Advertising Sales 14 days with 2 % discount or
PZN-NR.
Advertisement Dept. Nurgül Kalkandelen 30 days net. At all times, the publisher 590573
wdv GmbH & Co. OHG Phone: +49 (0)6172 670-821 retains the right to request advance
Siemensstraße 6 payment, e.g. from new customers.
D-61352 Bad Homburg
Conditions of Business
Fax: +49 (0)6172 670-875
Ad Management The offer is aimed exclusively at entrepre-
anzeigen@wdv.de
Heike Tarach-Hoffmann The rate card is available online neurs and public institutions.
Phone: +49 (0)6172 670-842 abenteuer-reisen.de/mediadaten/
Orders will be processed according to our
general conditions of business and terms
of payment which are available from the
Editorial Department publisher or under
wdv GmbH & Co. OHG abenteuer-reisen.de/mediadaten/
Redaktion „ABENTEUER UND REISEN“
Bahnhofstraße 26
D-82211 Herrsching Audited Circulation
Phone: +49 (0)6172 670-830
Fax: +49 (0)8152 39602-20
kontakt@abenteuer-reisen.de
You can also find the latest information about the publisher and the other wdv advertising media at www.wdv.de
11RATE CARD 2020 | ABENTEUER UND REISEN
CONTACT
wdv GmbH & Co. OHG Nielsen 1, 5, 6 and 7 Great Britain Italy
mn-medien Mercury Publicity Ltd Konkret Werbung
Advertising department
c/o sellmedia group Stefanie Stroh-Begg Harald Pichler
ABENTEUER UND REISEN
Martina Nadolny Phone: +44 207 6111900 Phone: +39 0471 919115
Siemensstraße 6
Stefanie Reefschläger stefanie@mercury-publicity.com Fax: +39 0471 202864
61352 Bad Homburg
Kieler Straße 464 – 470 werbung@konkret.it
22525 Hamburg Greece
Phone: +49 (0)6172 670-853/-854
Phone: +49 (0)40 548876787 Nikos Barbopoulos Middle East
Fax: +49 (0)6172 670-875
Fax: +49 (0)40 548876670 Phone: +30 6947 916031 Skyscale Media Services FZ LLC
anzeigen@wdv.de
nadolny@mn-medien.de nikolaos.barbopoulos@gmail.com Ajay John
reefschlaeger@mn-medien.de Phone: +971 505199126
India ajay@skyscalemedia.com
Nielsen 2 and 3a Global Media Network
va Medien Mahesh D. Kala Spain
Volker Andres Phone: +91 124 4932020 Comimag S.L.
Gertrudenstraße 16 Fax: +91 124 4932021 Phone: +34 93 2374782
55218 Ingelheim mahesh@gmnindia.com Fax: +34 93 2375150
Phone: +49 (0)6132 7164640 comimag@comimag.com
va@va-medien.net
USA
Nielsen 3b and 4 World Media, Inc.
Medienbüro Macari Conover Brown
Petra Macari Phone: +1 212 2445610
Parkstraße 27/Fasanenpark Fax: +1 212 2445321
82008 Unterhaching conoverbrown@worldmediaonline.com
Phone: +49 (0)89 582211
Fax: +49 (0)89 58090297
medienbuero.macari@t-online.de
Watches/Jewellery, Outdoor
Keller Media
Christian Keller
Phone: +49 (0)162 2015013
christian@kellermedia.eu
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