2019-2020 MEDIA PACKAGE - Advertising Manager Kurtis Rideout (519) 884-0710 x3560 - WLU Student Publications
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2019-2020 MEDIA PACKAGE
Advertising Manager
Kurtis Rideout
kurtis.rideout@wlusp.com
(519) 884-0710 x3560
Wilfrid Laurier University Student Publications (aka. WLUSP, pronounced
“Wah-loo-sip”) is Laurierʼs official autonomous, student-run media
organization. A non-profit corporation, WLUSP is best known for the
publications it produces that serve both the Waterloo and Brantford campuses.
Over the past 90 years, Student Publications has been proud to produce
award-winning, relevant media that engages, informs and entertains the Laurier
community. Our local publications include The Cord newspaper, Blueprint
Magazine, Radio Laurier, The Community Edition newspaper, the Keystone
yearbook, The WLUʼer student planner and numerous websites.
If you want to reach and inform the 19,000 students, staff and faculty that make up
the dynamic Wilfrid Laurier community, then take a look at our publications and let
us know how we can help you to make the most of these exciting
advertising opportunities.
For over 90 years, The Cord has proudly served
PUBLICATION DATES:
WLU and the Waterloo community as the official
campus newspaper. We print 4,500 copies Aug 30th **, Sept 11th**
weekly, covering timely news events, local arts,
WLU athletics and student life from the unique **Premium Issues (+25%)
perspective of students. Available at more than Sept 18th, Sept 25th
85 locations on campus and across Waterloo, The
Cord continues to grow, innovate and improve to Oct 2nd, Oct 9th,
meet the needs of our diverse readership. Oct 23rd, Oct 30th
Nov 6th, Nov 13th,
THE CORD THE CORD THE CORD THE TIE THAT BINDS WILFRID LAURIER UNIVERSITY SINCE 1926 VOLUME 59 ISSUE 24 • MARCH 20, 2019 THE TIE THAT BINDS WILFRID LAURIER UNIVERSITY SINCE 1926 VOLUME 59 ISSUE 9 • OCTOBER 31, 2018
Nov 20th, Nov 27th
Jan 8th, Jan 15th,
THE TIE THAT BINDS WILFRID LAURIER UNIVERSITY SINCE 1926 VOLUME 59 ISSUE 17 • JANUARY 23, 2019
RUGBY KICKS OFF
Sports, page 16
Jan 22nd, Jan 29th
MORE PARTY,
MORE PROBLEMS
News, Page 3
Feb 5th, Feb 12th, Feb 26th
THE FUTURE FOR
STUDENTS WITH FORD
Mar 4th, Mar 11th,
Mar 18th, Mar 25th
News, page 3
Apr 1st
BYE-BYE CARNIVAL PRESIDENTIAL THE BEST A GOLDEN HAWKS
BOMBSHELTER CANCELLED DISHES MAN CAN GET? KEEP FLYING SAVE THE LOCAL GOES LATE SHOW COMPARING THE MEANING SEARCHING FOR LOVE LETTERS WHO AFFECTS BASKETBALL
TURN ON
GREEN WITH LILY CAMPUSES OF MOVEMBER SCHOLARSHIPS TO FEMINISM THE CLIMATE? BEGINS
UW pub has Controversial A review of The pros and Laurier defeats SILENT MODE TURTLES!
last hurrah after complaint shuts candidate meals cons of the Algoma back-
Protestors Uptown bars Youtuber rep- Recreation The meaning Hints and tips DEO hosts Environmental Hawks split
sudden closing events down at Wilf’s Gillette ad to-back nights Cell phone ban behind the when looking inclusive event impacts on a opening games
announced to call for change celebrate St. resents on NBC enhanced in
Patty’s Day Talk segment Brantford campaign past undergrad on campus macro scale on weekend
News, page 4 News, page 6 Arts & Life, page 8 Opinion, page 13 Sports, page 15 begin in fall at Loblaws
News, page 3 Feature, page 8 Arts & Life, page 11 Opinion, page 13 Sports, page 15
News, page 4 News, page 5 Arts & Life, page7 Opinion, page 14 Sports, page 16
GARRISON OOSTERHOF/WEB DIRECTOR
PHOTO BY JACKIE VANG/LEAD PHOTOGRAPHER
AD TYPE B&W COLOUR B&W COLOUR B&W COLOUR
PER ISSUE PER ISSUE FULL TERM FULL TERM FULL YEAR FULL YEAR
Back Cover _________ _________ _________ __________ __________
10”wx14.2”h $1300+HST
Full Page
10”wx14.2”h $698+HST $1048+HST $7538+HST $10690+HST $14775+HST $20311+HST
Half Page
10”wx7.1”h $375+HST $725+HST $4050+HST $7395+HST $7940+HST $14050+HST
1/3 Page
5.9”wx7.7”h or
10”wx4.7”h $257+HST $607+HST $2776+HST $6191+HST $5441+HST $11763+HST
1/4 Page
5.5”wx7.5”h or
10”wx3.55”h $236+HST $586+HST $2550+HST $5977+HST $4998+HST $11356+HST
1/5 Page
4”wx6.9”h $190+HST $540+HST $2050+HST $5508+HST $4018+HST $10465+HST
1/8 Page
5.5”wx4”h $150+HST $500+HST $1620+HST $5100+HST $3175+HST $9690+HST
Business Card
4”wx4”h $116+HST $457+HST $1253+HST $4661+HST $2456+HST $8856+HST
Insert/1000 _________ _________ _________ _________ _________
$185+HST
Blueprint is WLU’s official magazine.
Editorially independent, each theme is focused
around issues of art, culture & commentary.
Submissions are accepted on a freelance basis
from students, alumni, community members
Radiolaurier.com is WLU’s official campus radio and international submissions.
station. Streaming online, we reach more than 1300
unique listeners each week. We print 1,000 issues quarterly, and distribute to
more than 80 on and off-campus locations in
Radiolaurier.com offers diverse programming Kitchener, Waterloo & Brantford.
operated by students in a professional studio
setting. Our station is an official radio broadcaster Advertisers benefit from a lengthy shelf-life, a
for Laurier Athletics, broadcasting football & 70:30 content to ad ratio, and a highly targeted
basketball games to listeners all over the world. creative audience.
2019-2020 ISSUES:
Planet Earth
August 7th
Macabre
October 23rd
Escape The Fears Issue
January 22nd
Volume 18, Issue 2, October 2018
Illusions
March 18th
ADVERTISING RATES ADVERTISING RATES
Pre-stream clips- Exclusive (one week/Mon- Inside Cover $452
Sun) $125
Full Page $282
On Air Advertising (30 second spot airing 100
times) $175 Half Page $159
Broadcast Sponsorship Quarter Page $100
$100
Issue Sponsor Package $1200
Event Sponsorship (3 hour max) (logo in magazine, full back page ad,
$500 launch party naming rights, thank you)
The Community Edition is a community
newspaper that focuses on local arts &
culture, community events &
engagement.
Printing monthly, The Community
Edition has more than 10,000
readers across the region, and provides
advertisers with a month of shelf-life.
98% of our readers said they read our
paper for the content that covers local
arts & culture. More than a third of our readers
said they became a patron of a local business
or event after reading about it in our paper.
AD TYPE B&W COLOUR B&W COLOUR
PER ISSUE PER ISSUEOUR FULL YEAR FULL YEAR
PER ISSU
BACK PAGE _________ _________ _________
10”wx13.5”hw $982+HST
1/2 BACK PAGE _________ __________
10”wx7”h $605+HST $6600+HST
FULL PAGE
10”wx13.5”h $702+HST $883+HST $7656+HST $9156+HST
3/4 PAGE
7.8”wx13.5”h $514+HST $714+HST $5604+HST $7404+HST
HALF PAGE
10”wx7”h $350+HST $550+HST $3828+HST $5700+HST
1/4 PAGE
5.8”wx7”h or $182+HST $303+HST $1980+HST $3132+HST
10”wx3.5”h
BUSINESS CARD
3.8”wx2.25”h $60+HST $182+HST $660+HST $1872+HST
Digital Advertising
COMMUNITYEDITION.CA &
RADIOLAURIER.COM WEB AD RATES:
Banner Ad 960px w x 119px h
THECORD.CA WEB AD RATES: Annual Rate: $1500.00 +HST
Monthly Rate: $150.00 + HST
Secondary Page Banner 960px w x 119px h
Semester Rate: $1200.00 + HST Rotating Sidebox 300px w x 250px h
Annual Rate: $1000.00 +HST
Homepage Banner 960px w x 119px h Monthly Rate: $125.00 + HST
Semester Rate: $1000.00 +HST
Stationary Sidebox 300px w x 250px h
Stationary Sidebox 300px w x 250px h Annual Rate: $1200.00 +HST
Semester Rate: $850.00 +HST Monthly Rate: $250.00 + HST
Monthly Rate: $450.00 +HST
Rotating Sidebox 300px w x 250px h
Semester Rate: $760.00 +HST
Monthly Rate: $210.00 +HST
Cord Weekly Update Video Sponsorship
Live Read $50.00 +HST/Week
Cord Special Video Coverage (approx. 32,000
views) $350.00 +HST/Video
***thecord.ca publishes weekly online content
to WLU students, alumni and faculty all over the
globe. The site reaches an average of 23,500
unique visitors each month. ***
CORDCAST & TCE RADIO PODCAST RATES:
Reach our growing podcast audiences on a variety
of platforms through sponsored audio content.
Please inquire for customized packages.
THE WLU’ER
WILFRID LAURIER’S STUDENT HANDBOOK
The WLU’er is Wilfrid Laurier University’s official student handbook and day planner.
Distributed to 7,000 students across both Laurier campuses, this book is specifically
designed for the Laurier student body. The WLU’er is an invaluable resource to help
students organize both their academic and social lives.
Outside Cover $4755 Colour 7.5”w x 10”h
Inside Cover $3598 Colour 7.5”w x 10”h
Cover Flap 1 Side $3635 Colour 4”w x 10”h
Tab Divider $2685 Colour 7.5”w x 10”h
Student Coupons $400 x 1 Colour 6.5”w x 2”h
$1300 x 4 (double-sided)
Full Page $750 Colour 7.5”w x 10”h
Weekly Page $250 Colour 6.5”w x 1.5”h
$215 each for 3 or more
Daily Announcement $60 Text
Directory Listing $25 Text
Food Special Listing $85 Text
*Prices are exclusive of HST
*Deadline for securing space is June 7th, 2019 to ads@wlusp.com
THE WLU’ER
WILFRID LAURIER’S STUDENT HANDBOOK
The WLU’er is Wilfrid Laurier University’s official student handbook and day planner.
Distributed to 7,000 students across both Laurier campuses, this book is specifically
designed for the Laurier student body. The WLU’er is an invaluable resource to help
students organize both their academic and social lives.
Outside Cover $4755 Colour 7.5”w x 10”h
Inside Cover $3598 Colour 7.5”w x 10”h
TERMS & CONDITIONS
POLICIES: Liability is not DISCOUNTS: INSERTS:
The terms and accepted for any Discounts may be Inserts must not
conditions, which non-insertion of any cancelled or withheld contain 3rd party
apply to all advertising advertisement. The if the customer fails to advertising. All inserts
printed or distributed publisher is comply with the terms must be approved by
by WLU Student not responsible for and conditions. the Advertising
Publications, are as advertising material Manager. Inserts
follows: unless return CANCELLATION larger than one page
All copy and type delivery instructions POLICY: will be charged a
arrangements subject are received within 30 Cancellation after premium for
to approval of the days after publication. the deadline (Friday additional pages.
publisher. Printing of Contest advertisements @ Noon) before the Inserts will only be ac-
key numbers not guar- must be submitted in paper goes to print cepted on non-glossy
anteed. advance and include will result in payment paper. Be advised that
Advertisements are rules. List of winners of full. we only accept three
charged face must be filed with the inserts per issue.
measurements plus publisher. Contingent TEAR SHEETS:
1/8th inch above and orders not accepted. As of September 2012 INVOICING & LATE
1/8th inch below to An order not all invoices are being FEES:
allow for shoulders. corresponding with sent electronically. As of 2015, a $70
The advertiser agrees the current rate card Tear sheets will only design fee may be
that the publisher shall will be regarded as be sent upon request applied to any artwork
not be liable for a clerical error and from the advertising completed by our
damages arising out of the advertising will be client. If you require designers.
errors in the inserted at face rate. a tear sheet it will be We do expect
advertisements forwarded with a print payment within 30
containing the error. ADVERTISING copy of the invoice. days, so please
The publisher is not DEADLINES: High quality printouts process your invoice
responsible for Advertisements accept- and/or disk copies within that time. There
publications of ed after the deadline of advertisements will be a $2.95 interest
incorrect material un- are not guaranteed for produced by Student charge per month on
less orders are print quality or clarity. Publications can be late invoices.
accompanied by copy Any copy changes purchased. All prices are in effect
or legible proofs for made to an ad after until April 30, 2020,
identification. All the deadline wave the NSF CHEQUES: however we reserve
telephone orders and right to approval of ad A fee of $30.00 will the right to
cancellations must be before it goes to print. be charged to any respond
confirmed in writing. account issuing a to unanticipated price
N.S.F. cheque. increases.
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